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3D DESIGN<br />
Maya 6.5<br />
First review of Alias’<br />
powerful 3D update<br />
NO CD?<br />
PLEASE CONSULT<br />
YOUR NEWSAGENT<br />
THE FUTURE OF DIGITAL DESIGN<br />
APRIL <strong>2005</strong> £5.99<br />
DVD authoring tools shootout<br />
Inside the mind of Tribal DDB<br />
Canon EOS-1Ds II review<br />
David Droga talks design<br />
The best of readers’ art<br />
Win Pantone colour swatches<br />
Amapi 6.1 on CD – worth £200<br />
CREATIVE ART<br />
Pitch to win<br />
Be a design winner – a guide<br />
to winning project pitches<br />
INTERGALACTIC EXCLUSIVE<br />
DOCTOR<br />
WHO<br />
Behind-the-scenes of<br />
the new BBC series<br />
HARDWARE<br />
8 pro laptops<br />
Next-gen Apple, Alienware,<br />
Sony, and Dell laptops tested<br />
DESIGN<br />
Animatic art<br />
How to master the art of<br />
creating CG storyboards<br />
9 771461 381038<br />
www.digitmag.co.uk<br />
<strong>04</strong>
Updated and award winning:<br />
QuarkXPress 6.5<br />
The new features of QuarkXPress ® 6.5 offer<br />
enhanced creativity and greater productivity<br />
Manipulate images right in QuarkXPress 6.5 with unique nondestructive<br />
filters and effects as well as image optimization features.<br />
Import native Adobe ® Photoshop documents (.psd files) into<br />
QuarkXPress, and exploit the power of multi-layer Photoshop<br />
images without leaving QuarkXPress.<br />
Export files directly into HTML, XML and PDF. Quark provides<br />
you with software that can do it all.<br />
Projects are a new type of file which can be used to save and<br />
manage several print or web documents in a single file, regardless<br />
of their page formats. The project file preferences such as colours<br />
and stylesheets only need to be defined once and are automatically<br />
applied to all documents in the project.<br />
More information: euro.quark.<strong>com</strong>/en<br />
Customer Service: 00800 1787 8275<br />
20<strong>04</strong><br />
PC Magazin TOP-PRODUCT Award<br />
“The most popular desktop publishing program in the<br />
world. For the first time, QuarkXPress 6.5 contains<br />
features for managing images. Overall rating: very good”<br />
Macworld 4 Star Rating<br />
QuarkXPress 6.5 received a 4-Star rating from Macworld<br />
in the January <strong>2005</strong> issue. Macworld says, “Quark has<br />
produced a feature-packed, mid-term upgrade.”<br />
Macworld Best of Show 20<strong>04</strong><br />
QuarkXPress 6.5 received a Best of Show award from<br />
the Macworld MacExpo show and conference.<br />
The London show awarded only 10 such awards that<br />
are “given to products either making their public debut<br />
at MacExpo or recently introduced and generating<br />
excitement on the show floor.”<br />
Macworld Eddy Winner 20<strong>04</strong><br />
QuarkXPress 6.5 has won the award for Most Improved<br />
Page-Layout Program in the Macworld magazine<br />
Editors’ Choice (Eddy) Awards.<br />
PC Plus Performance Award<br />
QuarkXPress 6.5 won the Performance Award from PC<br />
Plus, one of the most respected magazines in the UK<br />
with a circulation of over 120,000. PC Plus says that “the<br />
future of the <strong>com</strong>pany looks assured and this 6.5 release<br />
is a step in the right direction.”<br />
Support for both Mac ® OS X and Windows ® XP offers greater<br />
stability and better performance. Exploit the full power<br />
of your operating system in your publishing workflows.<br />
Furthermore, registered QuarkXPress 6.5 users will receive<br />
access to a font package with more than 40 Open Type ® fonts<br />
from Linotype ® for a limited time.<br />
ServicePlus is a high-level maintenance program for<br />
organizations that use QuarkXPress software. It allows members<br />
to add predictability to their software budgeting process while<br />
taking advantage of the latest enhancements to QuarkXPress as<br />
soon as they are available. Increase your peace of mind knowing<br />
that you'll receive the next major upgrade to QuarkXPress at no<br />
additional charge.<br />
©<strong>2005</strong> Quark Technology Partnership. All rights reserved. Quark, QuarkXPress, the Quark logo are trademarks of Quark, Inc. and all applicable affiliated <strong>com</strong>panies, Reg. U.S. Pat. & Tm. Off. and in many other countries.<br />
All other marks are the properties of their respective owners.
CHOOSE THIS MAGAZINE<br />
Choose a better job. Choose a career. Choose a font family.<br />
Choose a fucking big Apple monitor. Choose stock images,<br />
Photoshop plug-ins, Final Cut Pro and a Wa<strong>com</strong> tablet.<br />
If only pitching for your next project, your next client,<br />
your next paycheck, was as easy as ripping off some lines<br />
from Trainspotting and sticking in words from whatever<br />
subject you’re aiming at. But it’s not easy. It’s bloody hard,<br />
when it <strong>com</strong>es down to it. Better buy this magazine, run<br />
home and read pages 34-40 immediately. Read the rest<br />
and you’ll know more and be more creative than anyone<br />
around you (unless they’ve read it too).<br />
Life in the creative industries in the modern age is an<br />
exhilarating and extremely rewarding place to be – as long<br />
as you're leading, not following.<br />
Which you are, right?<br />
TEAM DIGIT
contents<br />
contents aprilISSUE<br />
Tardis cover illustration<br />
by The Mill, www.mill.co.uk<br />
80<br />
34<br />
reviews<br />
80 Alias Maya 6.5<br />
84 Epson R-D1 camera<br />
86 2d3 Boujou 3<br />
88 Canon EOS-1DS Mark II<br />
90 Eizo ColorEdge CG220<br />
91 Toon Boom Studio 2.5<br />
92 IBM IntelliStation Z Pro<br />
6 d<br />
48<br />
news<br />
85<br />
8 ResFest <strong>2005</strong> call for entries: Filmmakers and<br />
animators get the chance to show off globally<br />
10 Animex <strong>2005</strong> Student Awards: Up-&-<strong>com</strong>ing 2D<br />
and 3D animators collect their gongs at industry bash<br />
12 Xbox 2 powers up: New details as Final Fantasy game<br />
designer defects for next-generation console<br />
13 VES Awards <strong>2005</strong>: Top effects work celebrated<br />
14 Mobile gaming: Interview with PSP game maker<br />
of WipEout Pure<br />
16 77th Academy Awards: Spider-man 2, The<br />
Incredibles, and Ryan enjoy Oscar success<br />
18 Events: The only guide you need to creative events<br />
20 Canon debuts EOS-350D SLR: Promises cheaper<br />
digital SLR for the masses, too<br />
21 Discreet 3DS Max 7.5: New fur-&-hair tools added<br />
for 3DS Max subscribers<br />
23 Combustion 4 revealed: Discreet brings Flame tools<br />
to its desktop <strong>com</strong>positing software<br />
24 Stock: feast your eyes on the latest stock-image<br />
collections and fonts to aid your creative work<br />
28 Pulse: quirky gadgets, essential exhibitions,<br />
and cool toys to while away your down time
42<br />
58<br />
66<br />
100<br />
features<br />
34<br />
42<br />
48<br />
54<br />
56<br />
58<br />
64<br />
74<br />
94<br />
100<br />
THE CREATIVE PITCH<br />
How to get ahead in design, win clients, and influence the world –<br />
leading designer reveal how to pitch for work and succeed<br />
THE ART OF ANIMATICS<br />
Motion storyboards are revolutionising the film industry – and why<br />
you have to master animatics before you create your next short<br />
DOCTOR WHO – EXCLUSIVE<br />
<strong>Digit</strong> is the only magazine that has seen the new series of Doctor Who<br />
– and we spoke to The Mill to find out how the FX were done<br />
GENE KELLY, VIRTUAL ACTOR<br />
MPC brings Gene Kelly up-to-date for a <strong>com</strong>mercial for VW<br />
THE LAST DRAGON<br />
Framestore CFC tells how it has created some stunning CG dragons<br />
INSIGHT: TRIBAL DDB<br />
How interactive media campaigns are joining the tribe<br />
INTERVIEW: DAVID DROGA<br />
Global image-maker on how the world of creativity isn’t that small<br />
HD FOR BEGINNERS<br />
If you’re preparing to shoot film for the next-generation for viewers,<br />
you’ll need this concise guide to the pitfalls of HD<br />
DVD AUTHORING SOFTWARE<br />
The latest DVD authoring tools explored, taken apart, put back<br />
together, reviewed, and rated. In that order<br />
CREATIVE LAPTOPS<br />
Will <strong>2005</strong> be the year of the creative laptop? <strong>Digit</strong> reviews the best<br />
regulars<br />
ONLINE: exclusive features at www.digitmag.co.uk<br />
DVD ripping takes off<br />
Despite all efforts, DVD piracy is rising fast,<br />
as this special report reveals<br />
Give your storage a boost<br />
Media makers need as much digital storage<br />
as they can muster, as this guide shows<br />
31 Matthew Bath: why good staff go bad<br />
and leave (often through the window)<br />
32 Letters: speak, attack, defend, and<br />
rant – creative <strong>com</strong>munication ahead<br />
66 Showcase: the cream of your creative<br />
work as readers show off<br />
73 Competition: win essential Pantone<br />
colour-matching solutions<br />
108 Subscriptions: quench your thirst with<br />
a regular subscription to <strong>Digit</strong>, to go<br />
Mac security: fact and fiction<br />
Just because you use a Mac, doesn’t mean<br />
you’re immune from hackers and viruses<br />
TV on your mobile phone<br />
Sound impossible? Not according to<br />
Vodafone, which is showing the technology<br />
109 Buyers Guide: the industry’s<br />
biggest guide to creative products<br />
119 Back Issues: hole in your <strong>Digit</strong><br />
collection? Fill it here<br />
123 Next month: find out what’s<br />
in store for the May <strong>2005</strong> issue<br />
128 Cover CD: <strong>com</strong>plete guide to this<br />
month’s applications and demos<br />
130 Design classic: got milk? How<br />
the celebrity milk-tash was created<br />
d 7
news<br />
Apple iPod<br />
links cams<br />
Apple has updated<br />
its line of iPod photo<br />
digital music players<br />
with a slim 30GB<br />
model now costing<br />
£212 plus VAT.<br />
The <strong>com</strong>pany has<br />
reduced the price<br />
of the 60GB iPod<br />
photo to £263 plus<br />
VAT – and shown<br />
its iPod Camera<br />
Connector, which<br />
allows digital<br />
cameras to link<br />
to the iPod Photo.<br />
Episode III<br />
new chapter<br />
Four stills from the<br />
forth<strong>com</strong>ing Star<br />
Wars Episode 3<br />
have appeared on<br />
the Web. Though<br />
primarily aimed<br />
at Natalie Portmanworshipping<br />
fanboys, the stills<br />
preview some of the<br />
CGI cityscapes used<br />
in the film, including<br />
a city reminiscent of<br />
Cloud City from The<br />
Empire Strikes Back<br />
and a metropolis.<br />
Explorer to<br />
get updated<br />
Microsoft plans to<br />
release a version<br />
of a new Internet<br />
Explorer browser<br />
by the summer<br />
that better protects<br />
users from scams<br />
and malicious code<br />
while surfing the<br />
Web. “We have<br />
decided to do a new<br />
version of Internet<br />
Explorer,” Gates<br />
said. The new IE 7<br />
will “add new levels<br />
of security,” he said.<br />
8 d<br />
BBC Post Production<br />
gets gold medal for VFX<br />
BBC Post Production London has won a Gold World Medal in the<br />
<strong>2005</strong> Television Programming & Promotion Competition at the New<br />
York Film Festival, the BBC has revealed. It won the award for its<br />
work on the title sequence for BBC Sport’s coverage of the Olympic<br />
Games. The sequence features a giant swimmer rising out of a wave,<br />
a runner generating a sandstorm, and a discus thrower emerging<br />
from particles of rock. The athletes were filmed both on location in<br />
Greece and against greenscreen. BBC Post Production 3D matched<br />
moving athletes and attached custom particle effects using Alias<br />
Maya, to create the impression they emerge from the elements.<br />
Apple Shake was used for <strong>com</strong>positing the discus thrower and<br />
Discreet Inferno for the rest of the effects and final polishing.<br />
Sony shows its next-gen<br />
‘Cell’ microprocessor<br />
Researchers from IBM, Sony, and Toshiba unveiled the long-awaited<br />
Cell microprocessor in February – paving the way for a new<br />
generation of powerful workstations aimed at digital content makers,<br />
and forming the basis of Sony’s PlayStation 3. The three <strong>com</strong>panies<br />
disclosed that its performance should reach ten-times the capability<br />
of current PC processors. The prototype chip shown <strong>com</strong>prised of<br />
one 64-bit Power PC processor core and eight separate processing<br />
cores that the <strong>com</strong>panies call “synergistic processing elements,” or<br />
SPEs. The cores can support multiple operating systems. Multicore<br />
processors can execute instructions in parallel, which means<br />
multiple separate instruction threads can be processed at the<br />
same time. By moving to multiple-core designs, chip designers can<br />
extract more performance from their products while reducing power<br />
consumption and heat dissipation.The Cell designers have figured<br />
out how to push both frequency and parallelism, the <strong>com</strong>panies<br />
said. Cell is capable of running at more than 4.5GHz, but the<br />
<strong>com</strong>panies have not determined how fast the final product will run.<br />
ResFest 2k5<br />
Global festival<br />
FAQ<br />
File formats can be VHS,<br />
DVD, Beta SP or MiniDV.<br />
Deadline is April 15 ($20<br />
entry fee), then May 13<br />
($25 entry fee).<br />
Running time should<br />
not exceed 60 minutes.<br />
Clearances will be<br />
needed from actors and<br />
musicians featured on<br />
your film and soundtrack.<br />
Signed agreements are<br />
required.<br />
T<br />
he internationally renowned<br />
film festival ResFest is calling for<br />
entries for its <strong>2005</strong> global tour that<br />
showcases the year’s best shorts, features,<br />
music videos, and animation in cities around<br />
the world. The tour kicks off in September<br />
<strong>2005</strong>, and is seen as a showcase of the<br />
hottest up-&-<strong>com</strong>ing filmmakers, designers,<br />
and animators.<br />
The festival – which last year included<br />
an in-depth look at the work of British<br />
director Jonathan Glazer (Guinness Surfer,<br />
UNKLE’s Rabbit In Your Headlights, Sexy<br />
Beast), plus music promos from Warp<br />
Records (LFO, Aphex Twin) – is recognized<br />
as a pro-am face-off due to its low entry<br />
fees, and is the largest festival of its kind.<br />
Budding filmmakers, motion graphics<br />
designers, shorts directors, and design<br />
collectives can enter for just $20 per entry<br />
before April 15. Final submission for entries<br />
is May 13, with the winners announced at<br />
the end of July.
for film innovation<br />
The festival toured over 33 cities and 13<br />
countries in 20<strong>04</strong>. Winners selected for the<br />
<strong>2005</strong> festival will get a year’s screenings and<br />
exposure at events in cities such as Tokyo,<br />
Los Angeles, London, Melbourne, and Cape<br />
Town.<br />
Festival organizers say that ResFest is<br />
dedicated to showcasing work in all genres<br />
and visual forms – including narrative,<br />
documentary, experimental, and designoriented<br />
work; entries can be live action<br />
or animated, or hybrid, and can be shot on<br />
any format. The main criteria for selection<br />
is innovation, say organizers.<br />
Standout work from the 20<strong>04</strong> tour –<br />
which featured over 1,500 entries – included<br />
the seminal We Have Decided Not To Die<br />
(main image) by filmmaker Daniel Askill<br />
which mixed slow-motion photography and<br />
visual effects – and a segment called<br />
Bushwhacked, showcasing films based<br />
around the US presidential election.<br />
Music videos that headlined last year’s<br />
tour included The Street’s Fit But You Know<br />
It (effects by Rushes) and Get Yourself High<br />
from The Chemical Brothers.<br />
A special feature on design collective<br />
Shynola was shown, looking at their work<br />
for the likes of Blur, UNKLE, and Radiohead.<br />
ResFest, www.resfest.<strong>com</strong><br />
ResFest 20<strong>04</strong> was<br />
a global showcase<br />
of political films,<br />
digital animation,<br />
and short films that<br />
were selected from<br />
over 1,500 entries.<br />
Intel ups P4<br />
to Extreme<br />
Intel plans to<br />
release a version of<br />
its Pentium desktop<br />
processor this year<br />
that can run up to<br />
four software tasks<br />
at the same time,<br />
called the Pentium<br />
processor Extreme<br />
Edition. The chip<br />
will include two<br />
processor cores,<br />
each of which<br />
will support Intel’s<br />
Hyper-Threading<br />
technology.<br />
Paris Hilton<br />
hack attack<br />
Hackers penetrated<br />
the crystalline<br />
ranks of Hollywood<br />
celebrity February,<br />
posting the mobile<br />
phone address book<br />
of hotel heiress<br />
Paris Hilton on<br />
a Web page and<br />
passing the phone<br />
numbers of some<br />
of Tinsel Town's<br />
hottest stars. Here’s<br />
a hint, Paris: don’t<br />
use your dog’s name<br />
as a password.<br />
Vodafone TV<br />
is tuning in<br />
Visitors at March’s<br />
Cebit trade show<br />
in Hanover will be<br />
able to view live<br />
TV broadcasts over<br />
mobile phones as<br />
part of a demo by<br />
Vodafone. The demo<br />
will be one of the<br />
first opportunities<br />
for consumers<br />
to view content<br />
received by mobile<br />
phones equipped<br />
with the DVB-H<br />
standard.<br />
Photographic<br />
awards face off<br />
The London Photographic Awards has detailed<br />
two international photography <strong>com</strong>petitions<br />
for <strong>2005</strong>. All along the Watchtower is a<br />
conceptual brief, based on Bob Dylan’s<br />
song. Artists can draw inspiration from Dylan’s<br />
lyrics. The deadline is April 8. Let’s face it is<br />
a showcase for established and up-<strong>com</strong>ing<br />
portrait photographers, of either people or<br />
animals. The call for entries is open until April<br />
1. Entry costs £12 for a single image or £18 for<br />
up to six related images. Students can enter<br />
for £8 for a single image or £12 for up to six<br />
related images.<br />
LPA, www.london-photographic-awards.<strong>com</strong><br />
Apple wins the<br />
battle of brands<br />
A poll of branding professionals has found<br />
that Apple is the world’s most influential<br />
brand, dethroning Google, last year’s winner.<br />
The survey of just under 2,000 brand<br />
managers, ad executives and academics<br />
threw up a surprise by ranking Al Jazeera in<br />
fifth place. Ikea and Starbucks were ranked<br />
third and fourth respectively. The poll is<br />
undertaken every year by Interbrand. eBay<br />
was a notable new-entry at number nine and<br />
other brands in the top ten were Mini, Virgin<br />
and Nokia. The last entry in the top-ten, Coca-<br />
Cola, has been on a gentle decline in the poll<br />
for the last few years.<br />
d 9<br />
Rob Kilsby, single image Silver winner, www.lpa-folios.<strong>com</strong>/rob_kilsby
news<br />
GreenCine<br />
film festival<br />
DivXNetworks – the<br />
<strong>com</strong>pany behind the<br />
DivX video codec –<br />
has launched an<br />
online film festival<br />
with GreenCine.<br />
Launched at<br />
Sundance, it will<br />
target feature-length<br />
films screened by<br />
judges including<br />
Lawrence Inglee,<br />
producer of The Day<br />
After Tomorrow.<br />
Winning films will be<br />
shown globally. Find<br />
out more at http://<br />
filmfestival.greencine.<strong>com</strong><br />
10 d<br />
Winning students<br />
Johan Borgstrom<br />
(left) and Philip Askins<br />
(right) show-off their<br />
Animex Awards –<br />
otherwise known<br />
as ‘the Lemmy’.<br />
Askins won two<br />
awards, including best<br />
new<strong>com</strong>er, and he’s<br />
just 17-years-old.<br />
For first-time entrant Johan Borgstrom – winner of the 3D Computer<br />
Animation Games Award for his Eon – Chapter One (middle picture)<br />
entry – the Animex <strong>2005</strong> Awards were an opportunity not just to pick<br />
up a gong, but to mix with leading animators from around the world.<br />
“I found about about the Animex Awards from the Internet, and I<br />
entered straight away,” says Borgstrom, who travelled from Gothenburg<br />
for the event. “This is my first time at Animex, and it’s really cool.<br />
It’s surreal – there are people from Pixar and Dreamworks here.”<br />
Among the international line-up, the sole UK winner was student<br />
Philip Askins, who is studying art and english at the University of<br />
Animex<br />
Students of<br />
animation<br />
spiring animators from around the world have been given a<br />
boost at this year’s Animex Student Animation Awards, held<br />
in February as part of the Animex <strong>2005</strong> Festival. The festival<br />
is billed as an annual celebration of animation, and is run by the<br />
University of Teesside.<br />
Organizers said they had received over 450 entries from<br />
32 countries – the highest number in the event’s six-year history.<br />
Winning entrants included films from the US, UK, Germany,<br />
and Malaysia – with judges including Industrial Light & Magic’s<br />
Tom Martinek, and Mark Craste from Studio AKA.<br />
The festival – which attracts a high calibre of directors,<br />
animators, and industry professionals – also saw a series of<br />
events aimed at preparing up-<strong>com</strong>ing animators for a career<br />
in the entertainment industry.<br />
Events included a two-day gaming series that included Chris<br />
Crawford and Ernest Adams founders of IGDA, and Tony Bickley,<br />
european development director of Konami. A Lounge event saw 120<br />
students get the chance to meet staff from the likes of Imageworks<br />
and ILM, while eight students won the chance to pitch their ideas<br />
at the Pitch Party.<br />
Speakers at the festival included Bill Westonhofer, visual effects<br />
supervisor on the forth<strong>com</strong>ing The Chronicles of Narnia: The Lion,<br />
the Witch & the Wardrobe.<br />
Two of the talented animators behind the Disney presentation<br />
of a Pixar film, The Incredibles, also headlined the event. Animators<br />
Mark Walsh (who was also the directing animator for Finding Nemo)<br />
and Rob Russ (Toy Story 2 and A Bug’s Life) talked about how the<br />
silver-screen heroes were created.<br />
Animex, www.animex.net<br />
Animex Award winners mix with top animators<br />
A<br />
Teesside. He scooped two awards – the New<strong>com</strong>er Award for his film<br />
Ghost Story, and the Webtoon Award for A Random Stickman Cartoon.<br />
“Ghost Story is a two-minute film about a ghost with a lot of time<br />
on his hands, and thinks it would be great fun if he followed a petrified<br />
man down a corridor of his mansion,” says Askins. “If it were a<br />
pantomime, people who be screaming ‘It’s behind you!’. The Random<br />
Stickman Cartoon involves stickmen and <strong>com</strong>pletely random events.”<br />
Other winners included Overtime (Best 3D Computer Animation,<br />
right), and Rex Steele: Nazi Smasher (Best 2D Animation, left).<br />
More winners can be found at www.animex.net/awards
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news<br />
Mac creator<br />
dies aged 61<br />
Jef Raskin, the<br />
lead designer of the<br />
first Mac <strong>com</strong>puter,<br />
has died aged 61.<br />
Raskin joined Apple<br />
in 1978 as employee<br />
number 31 and<br />
headed the Mac<br />
development team<br />
from its founding<br />
in 1982. He named<br />
the project after<br />
his favourite apple,<br />
changing the<br />
spelling for<br />
copyright reasons.<br />
Spongebob<br />
soaks advert<br />
Animation studio<br />
Icepics has created<br />
a TV and cinema ad<br />
campaign for Volvic,<br />
featuring TV cartoon<br />
hero Spongebob<br />
Squarepants. Used<br />
to launch Volvic<br />
Splash, it first aired<br />
in February, and is<br />
planned to playout<br />
to Nickelodeon.<br />
Icepics recently<br />
animated Scooby<br />
Doo for Adidas.<br />
www.icepics.co.uk<br />
‘Laundry’ to<br />
deliver files<br />
A ‘digital courier’<br />
service called The<br />
MediaLaundry has<br />
launched that can<br />
handle the secure<br />
transmission of<br />
files such as video,<br />
audio, and graphics.<br />
The service, which<br />
has 100Mbps lines,<br />
costs €10 for 1GB<br />
of storage, and it<br />
supplies free client<br />
software for Mac<br />
and Windows.<br />
medialaundry.<strong>com</strong><br />
12 d<br />
The Hive delivers CG for<br />
Five’s CSI: New York ident<br />
London FX studio The Hive has revealed it has created the idents<br />
package for Five’s new series CSI: New York – the crime-drama spinoff<br />
from CSI: Miami – which follows a team of forensic investigators<br />
as they solve crimes in the Big Apple. The idents were filmed using<br />
high-powered ball-bearings fired at apples that had been dipped<br />
in liquid nitrogen to create a clean, sharp explosion – with footage<br />
clocked at 8,000 frames per second in a bid to capture the right<br />
action, says The Hive. The Hive then replaced the ball bearings<br />
with a CG bullet. The 20-second ident, which has been airing since<br />
February, is made up of a <strong>com</strong>bination of shot material, 2D elements<br />
created by Heap, and 3D work from senior Maya operator Christian<br />
Anderson.<br />
The Hive, www.hiveuk.<strong>com</strong><br />
in<strong>com</strong>ing<br />
Robots the movie<br />
debuts on March 18,<br />
and is the longawaited<br />
outing from<br />
the original creators<br />
of the CG classic, Ice<br />
Age. It stars the voices<br />
of Ewan McGregor,<br />
Robin Williams,<br />
Mel Brooks, and<br />
Halle Berry. Preview<br />
screenings are<br />
scheduled from<br />
March 13.<br />
Xbox 2 woos<br />
creator of<br />
Final Fantasy<br />
game series<br />
Hironobu Sakaguchi, creator of the<br />
Final Fantasy series, has signed on<br />
with Microsoft to produce two titles<br />
for the next version of the Xbox.<br />
Sakaguchi will lead the development<br />
of two role-playing games for the<br />
successor to the current Xbox,<br />
Microsoft has said. The two games will<br />
be exclusive to Xbox and be published<br />
by Microsoft's Game Studios.<br />
The next Xbox console is widely<br />
expected to be out by year’s end.<br />
Microsoft introduced the current Xbox<br />
game console, the first model, in late<br />
2001. As of December 31, the <strong>com</strong>pany<br />
had sold 19.9 million consoles worldwide,<br />
13.2 million of which were in North<br />
America, 5 million in Europe and 1.7<br />
million in Japan and the Asia-Pacific region.<br />
More than 60 million copies of the<br />
multiple instalments of Final Fantasy<br />
have been sold worldwide, according<br />
to publisher Square Enix.<br />
Sakaguchi last year left game<br />
publisher Square USA, where he was president,<br />
to launch his own development studio called<br />
Mistwalker. Details of the arrangement between<br />
Sakaguchi and Microsoft were not disclosed.
VES Awards<br />
Top visual effects winners<br />
are hailed at awards event<br />
KromA, a visualeffects<br />
studio in the<br />
US, reckoned it drank<br />
its way through $1,000<br />
of energy drinks to<br />
turn around the video<br />
for Britney Spear’s<br />
Toxic single. It took<br />
the <strong>com</strong>pany just<br />
three weeks to<br />
work on the promo,<br />
including creating<br />
a CG model of the<br />
popster herself.<br />
T<br />
he cream of the industry’s visual effects artists<br />
gathered in Hollywood in February for the third<br />
annual Visual Effects Society (VES) Awards,<br />
which saw honours going to films such as The Aviator,<br />
Spider-man 2, The Incredibles, and music videos such<br />
as Britney Spear’s Toxic.<br />
The awards, which celebrate the best visual<br />
effects artistry in film, television, <strong>com</strong>mercial, music<br />
promos, and games, also handed out a VES Lifetime<br />
Achievement Award to Robert Zemeckis, which was<br />
presented by actor Tom Hanks.<br />
US-based KromA won the Outstanding Visual Effects<br />
in a Music Video category for its work on Toxic, which<br />
saw the studio create a photoreal 3D model of Spears,<br />
recreate London and Paris as CG enviroments from<br />
2D concept drawings, and deploy particle effects for<br />
an exploding glass sequence.<br />
“We essentially worked round the clock,”<br />
said VFX supervisor Bert Yukich, who collected the<br />
award. “We went through $1,000 of energy drinks.”<br />
WINNING THE AWARD<br />
FROM VES IS THE ICING<br />
ON THE CAKE<br />
BENOIT GIRARD<br />
<strong>Digit</strong>al Dimensions picked up a gong for<br />
Outstanding Supporting Visual Effects in a Broadcast<br />
Program for the ABC television pilot Lost (main image).<br />
It created a riveting plane crash sequence that formed<br />
the heart of the show. “Winning the award from VES was<br />
the icing on the cake with a project like this one,” said<br />
<strong>Digit</strong>al Dimension’s president Benoit Girard.<br />
Best effect of the year went to the tidal wave in the<br />
movie The Day After Tomorrow, and Star Trek Enterprise<br />
scooped the award for Outstanding Visual Effects in<br />
a Broadcast Series. Best CG character in a live action<br />
feature was awarded for the work on Hippogriff in<br />
Harry Potter and the Prisoner of Azkaban.<br />
VES, www.visualeffectssociety.<strong>com</strong><br />
Winners at VES<br />
included (from left<br />
to right) films such as<br />
Spider-man 2, The Day<br />
After Tomorrow, Harry<br />
Potter and the Prisoner<br />
of Azkaban, and The<br />
Incredibles.<br />
Skive shows<br />
Rhodes site<br />
Celebrity chef Gary<br />
Rhodes has had his<br />
official Web site<br />
redesigned by Skive<br />
Creative – giving it a<br />
more sophisticated<br />
look-&-feel, says<br />
the design studio. A<br />
stainless steel and<br />
black colour scheme<br />
was deployed, with<br />
a clean layout that<br />
“replicates his nononsense<br />
approach<br />
to cooking”.<br />
garyrhodes.<strong>com</strong><br />
CG sharks<br />
Sway to CG<br />
US-based Sway<br />
Studio has created<br />
a photo-real CG<br />
aquarium and filled<br />
it with sharks with a<br />
powerful hankering<br />
for fast food in<br />
providing visual<br />
effects services for<br />
a new McDonald’s<br />
spot. The spot was<br />
created by shooting<br />
the woman against<br />
green screen and<br />
<strong>com</strong>positing her<br />
with the CG fish.<br />
Sony plans<br />
Walk‘phone’<br />
Sony Ericsson will<br />
unveil a mobile<br />
phone-cum-digital<br />
music player in<br />
March. The phone<br />
will carry a name<br />
that has already<br />
appeared on some<br />
350 million music<br />
players over the<br />
last 25 years: the<br />
Walkman brand<br />
of Sony Ericsson’s<br />
parent <strong>com</strong>pany,<br />
Sony. It will play<br />
MP3s.<br />
d 13
news<br />
Macromedia to<br />
boost Flash video<br />
Akamai and Macromedia are teaming to<br />
give end users a quick, secure way to speed<br />
the delivery of Flash video to desktops. The<br />
<strong>com</strong>panies have announced the immediate<br />
availability of Akamai Streaming for use<br />
with Macromedia Flash. Executives say the<br />
service will eliminate the need to deploy<br />
video on-demand applications across<br />
multiple browsers and platforms because<br />
users will be able to instantly view video<br />
using Flash Player. Content providers<br />
upload media such as movies to Akamai's<br />
EdgePlatform, where it is stored and<br />
delivered on demand. Pricing depends<br />
on use.<br />
Tabbies Awards<br />
to hail magazines<br />
English-language business-to-business<br />
magazines worldwide have been invited to<br />
enter the <strong>2005</strong> Tabbie awards – the second<br />
annual editorial and design awards for the<br />
global event. Past winners included Forbes<br />
and Tobacco Reporter.<br />
Categories in the Tabbies’ design division<br />
include best front cover, best use of digital<br />
imagery; best front cover illustration; best<br />
use of a photographic front cover; best front<br />
cover of a special issue; best opening page<br />
or spread; and best-designed table of<br />
contents. Deadline is March 23, <strong>2005</strong>.<br />
Judges in 20<strong>04</strong> included Jeremy Leslie,<br />
creative director at John Brown Citrus<br />
Publishing, and editors from leading<br />
trade publications.<br />
Tabbies, www.tabpi.org<br />
Smackdown<br />
art winner<br />
Over 56,000 creative<br />
professionals visited<br />
www.studiosmack<br />
down.<strong>com</strong> last<br />
month to determine<br />
the out<strong>com</strong>e of<br />
Aquent’s unique<br />
online design<br />
<strong>com</strong>petition, Studio<br />
Smackdown. The<br />
contest pitted five<br />
graphic designers<br />
against each other<br />
to wrestle for art<br />
dominance. Toni<br />
Greaves won.<br />
Moonfish<br />
set to Wade<br />
Moonfish, one of<br />
the top 20 UK digital<br />
marketing agencies<br />
with clients such as<br />
Intel, has promoted<br />
Chris Wade (below)<br />
to the position of<br />
head of technical<br />
services. Chris will<br />
oversee all aspects<br />
of Moonfish’s<br />
technical offering<br />
as well as managing<br />
the <strong>com</strong>pany’s<br />
technical team.<br />
www.moonfish.<strong>com</strong><br />
“I quit – this<br />
place stinks”<br />
A survey of over 250<br />
advertising agencies<br />
have revealed a list<br />
of unusual reasons<br />
as to why staff quit.<br />
Some responses<br />
included: the fact<br />
the job wasn’t as<br />
glamorous as the<br />
staffer thought; the<br />
building being too<br />
smelly; and being<br />
paid too much. One<br />
person admitted he<br />
simply couldn’t get<br />
up in the morning.<br />
WipEout designer<br />
on mobile gaming<br />
W<br />
ith the release of the PSP looming,<br />
<strong>com</strong>panies have been pushing to<br />
finish games in time for its release.<br />
We recently had a chance to talk with Colin<br />
Berry, designer for WipEout Pure on the PSP.<br />
<strong>Digit</strong> How different is it to design a game<br />
on a PSP <strong>com</strong>pared to PS2?<br />
Colin Berry With WipEout Pure, we<br />
have not had to adjust too much from the<br />
point of view of short bursts of gameplay.<br />
If people want to load-up WipEout Pure<br />
and play for only 5 or 10 minutes then there<br />
is always going to be something there for<br />
them to play. One aspect of design we<br />
had to address with the PSP was that it<br />
has a few less buttons than a PS2 controller.<br />
So, from a design perspective we had to<br />
be clever in working out what controls<br />
we wanted and how to map them to<br />
the available buttons. We haven’t been<br />
prevented from putting anything into the<br />
game… and we have actually benefited<br />
from the PSP and made use of its features<br />
such as Wi-Fi, which has enabled us to<br />
[offer] downloadable content.<br />
<strong>Digit</strong> Do you have to make <strong>com</strong>promises<br />
to graphics to extend battery life?<br />
Colin Berry The number of polygons you’re<br />
pushing doesn’t directly affect the battery<br />
life. The battery life is affected by the clock<br />
frequency of the CPU and GPU. However,<br />
reducing these wasn’t really an option,<br />
as it would slow the framerate down.<br />
<strong>Digit</strong> How difficult is it to develop on the<br />
PSP <strong>com</strong>pared to the PS2?<br />
Colin Berry A lot easier. The PS2 is a<br />
challenge and returns dividends when used<br />
correctly, but it does take a while to master.<br />
The PSP is far easier and <strong>com</strong>es with<br />
excellent libraries.<br />
<strong>Digit</strong> What about development time?<br />
Colin Berry Initially, for WipEout Pure we<br />
thought we would have a smaller team than<br />
we did for WipEout Fusion, but in the end<br />
the team size for Pure has grown to about<br />
the same as it was for Fusion, although its<br />
only been in the second half of the project<br />
that the size of the team has doubled to end<br />
up just over 20. A smaller machine doesn’t<br />
mean a smaller game, so all the content still<br />
needs to be created. I guess if people are<br />
simply porting an old PS2 game over then<br />
they may well have a smaller team size than<br />
they would for a PS2 game. However, we are<br />
not doing a port, the whole game is new.<br />
Time wise WipEout Pure has taken a little<br />
over a year.<br />
<strong>Digit</strong> What are some of the inspirations<br />
behind WipEout on PSP<br />
Colin Berry For the most part the<br />
inspiration came from the previous versions<br />
of WipEout and the reactions both positive<br />
and negative to various iterations, and the<br />
desire to produce the best version of the<br />
series to date. A little inspiration was taken<br />
from F-Zero on the GameCube, the original<br />
Mario Kart on the Super NES and probably<br />
on a subconscious level several other racing<br />
titles. However the main inspiration has<br />
always been the previous WipEout games<br />
and WipEout 2097 in particular.
news<br />
FX studios<br />
are game<br />
Twenty-three per<br />
cent of US effects<br />
and animation<br />
studios are working<br />
on interactive<br />
games, according<br />
to research firm<br />
Trendwatch. It<br />
shows the games<br />
market is growing<br />
strongly, as<br />
evidenced by the<br />
number of vendors<br />
allocating more<br />
resources for game<br />
development.<br />
BeArtist.<strong>com</strong><br />
site debuts<br />
Cardsup Greetings,<br />
a multimedia<br />
<strong>com</strong>pany from<br />
Vancouver, has<br />
detailed the launch<br />
of BeArtist.<strong>com</strong>, a<br />
major online portal<br />
for illustrators and<br />
artists. Its aim is to<br />
be<strong>com</strong>e the single<br />
reference site artists<br />
will ever need if they<br />
want to know how<br />
to build a successful<br />
career by selling<br />
and publishing.<br />
<strong>Digit</strong>al flicks<br />
are <strong>com</strong>ing<br />
The world’s first<br />
digital cinema<br />
network has been<br />
given the greenlight<br />
in the UK by the<br />
Film Council, which<br />
has awarded the<br />
Arts Alliance <strong>Digit</strong>al<br />
Cinema group the<br />
contract to build<br />
250 digital cinema<br />
screens. The award,<br />
worth £11.5 million,<br />
will use HD screens<br />
to show movies.<br />
artsalliance.<strong>com</strong><br />
16 d<br />
Framestore CFC’s<br />
animation falls flat<br />
London-based Framestore CFC has<br />
<strong>com</strong>pleted work for car-maker Renault<br />
that features a 2D character called<br />
Hector, and follows his adventures<br />
in a 3D world. Taking six weeks to<br />
produce using Alias Maya, Hector’s<br />
Life is a 60-second spot needed the<br />
creation of two rigs: a 2D one, and a<br />
3D rig for when an element of depth<br />
was needed.<br />
The shoot, which took place in<br />
Italy, was supervised for Framestore by<br />
Ben Cronin and Jake Mengers. Global<br />
illumination references were gathered<br />
by Mengers for the London team, and<br />
cut-out paper figures were shot on<br />
location in order to place the 3D<br />
Hector plausibly in situ.<br />
Further CG work was required<br />
for the creation of the dung beetle<br />
Oscar success for both<br />
Spider-man 2, Incredibles<br />
The 77th annual Academy Awards was held in the US in February, with<br />
the coveted Oscar statuette going to movies such as The Aviator (five<br />
gongs) and Clint Eastward’s Million Dollar Baby (Best Motion Picture).<br />
Yet, for all the red-carpet celebrity draw that the Oscar’s inspire, the<br />
creative industry was more interested in the winners of best visual<br />
effects and animated movies.<br />
Best Animated Feature Film of the Year went to Disney’s The<br />
Incredibles from Pixar, directed by Brad Bird, which beat Shark Tale and<br />
Shrek 2 to first place. In accepting his Oscar, Bird attributed “life” as<br />
the reason behind successful animation. The animated CG movie also<br />
scooped an Oscar for Best Achievement in Sound Editing, winning over<br />
both Spider-man 2 and The Polar Express.<br />
Best Achievement in Visual Effects was won by Spider-man 2<br />
(effects led by John Dykstra), which beat off challenges from Harry<br />
Potter and the Prisoner of Azkaban, and I, Robot. Best Short Film,<br />
Animated, went to Chris Landreth’s Ryan.<br />
The Academy Awards, www.oscar.<strong>com</strong><br />
(main image, above). The life-like<br />
bug was built, textured, rigged, and<br />
animated in two weeks in Maya by<br />
Dean Robinson, using a preserved<br />
beetle as a model.<br />
The spot was shot on film for later<br />
use in cinemas, and a further level of<br />
grain was added to enhance the look<br />
of the spot.<br />
Framestore CFC, www.framestore-cfc.<strong>com</strong><br />
The adventures of<br />
Hector follow a 2D<br />
paper character on his<br />
adventures to find the<br />
ultimate in luxury –<br />
space.<br />
technology<br />
Is this the end for CRTs?<br />
The end is nigh for Barco’s<br />
place at the pinnacle of the<br />
creative monitor market. The<br />
<strong>com</strong>pany has called time on<br />
its long-standing CRT monitors<br />
for designers – the Personal<br />
Calibrator V and Reference<br />
Calibrator V – and even<br />
withdrawn the LCD display<br />
created to replace them, the<br />
Coloris Calibrator. A <strong>com</strong>pany<br />
spokesperson told <strong>Digit</strong> that<br />
the <strong>com</strong>pany was now only<br />
focussing on what it calls<br />
“professional markets”,<br />
such as medical imaging.<br />
Barco’s CRT displays are<br />
the last of the major brands<br />
for designers to enter what is<br />
called ‘end-of-life’ – where<br />
no more units are being<br />
manufactured but a limited<br />
number are still available<br />
through resellers. Recently,<br />
the demise of NEC-Mitsubishi’s<br />
22-inch NF (Naturally Flat) tube<br />
has ended production on wellknown<br />
monitors such as the<br />
Diamond Pro 2070SB and<br />
LaCie’s Electron22blue. Last<br />
year, Sony ended both its<br />
21-inch CRT range and the<br />
Trinitron tubes within them.<br />
There is still a demand for<br />
high-quality CRTs though, as<br />
the news has caused a run<br />
on the remaining stocks of<br />
Electron22blues, according<br />
to LaCie UK general manager,<br />
George Leptos. There is some<br />
confusion over what to replace<br />
them with. Some designers<br />
are happy with equivalently<br />
priced models, such as Apple’s<br />
20-inch Cinema Display or<br />
LaCie’s Photon20vision II.<br />
The first high-end LCD<br />
display, Barco’s Coloris<br />
Calibrator was withdrawn due<br />
to the <strong>com</strong>pany being unable to<br />
secure TFT panels of consistent<br />
quality, according to Geoffrey<br />
Clements, managing director<br />
of Barco’s reseller into the<br />
creative market,<br />
TypeMaker.
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events<br />
april<br />
monday tuesday wednesday thursday friday saturday sunday<br />
18 d<br />
01 02 03<br />
THE RING 2<br />
Following the huge<br />
success of the scary<br />
movie, The Ring, a<br />
sequel was inevitable.<br />
Good for horror fans.<br />
On general release<br />
<strong>04</strong> 05 06 07 08<br />
09<br />
10<br />
VISION <strong>2005</strong><br />
LONDON<br />
This four-day event from the RNIB looks at the issues faced by blind people, including Web-site<br />
design and access challenges, and how to over<strong>com</strong>e them. www.rnib.org.uk/vision<strong>2005</strong><br />
FLASHFORWARD <strong>2005</strong><br />
SAN FRANCISCO<br />
A series of conferences, exhibition, and screenings of the best in Flash<br />
animation and design. www.flashforwardconference.<strong>com</strong><br />
11 12 13 14 15 16 17<br />
18<br />
DIGITAL EXPO <strong>2005</strong><br />
NEC, BIRMINGHAM<br />
Sign UK, <strong>Digit</strong>al Expo, Screenprint, and Outdoor Media open together<br />
and are aimed at design and print professionals. www.digitalexpo.co.uk<br />
19<br />
PACKAGING INNOVATIONS<br />
NEC, BIRMINGHAM<br />
A guide to the latest developments in packaging technology and trends,<br />
aimed at packaging designers. www.easyfairs.<strong>com</strong>/packaging/birmingham<br />
NAB <strong>2005</strong><br />
LAS VEGAS<br />
… and features a huge exhibition where the likes of Apple and major video and effects vendors<br />
typically release new versions of their creative wares. www.nabshow.<strong>com</strong><br />
20<br />
FESTIVAL OF<br />
VISUAL ART<br />
GLASGOW<br />
glasgowinternational.org<br />
25 26 27 28<br />
29<br />
30<br />
21<br />
22<br />
STAR WARS<br />
CELEBRATION III<br />
Run by Atomfilms<br />
online, this will show<br />
the winners of the<br />
recent Star Wars fan<br />
movie <strong>com</strong>petition.<br />
www.starwars.<strong>com</strong><br />
HITCHHIKERS<br />
GUIDE TO THE<br />
GALAXY<br />
Long-overdue film<br />
based on the books<br />
by Douglas Adams<br />
gets UK outing.<br />
On general release<br />
23<br />
24<br />
Artbeats<br />
www.artbeats.<strong>com</strong><br />
code number. LF124H<br />
NAB <strong>2005</strong><br />
LAS VEGAS<br />
Running over two conference centres, NAB<br />
is one of the bigggest video shows going…
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product news<br />
Canon debuts<br />
EOS-350D SLR<br />
C<br />
anon has announced the EOS-350D, an upgraded version of the popular<br />
EOS-300D. The 300D has been lauded with kickstarting the low-cost,<br />
sub-£1,000 SLR market that has seen models such as the E-1 and E-300<br />
from Olympus debut. The 350D adds features and functions found on Canon’s<br />
higher-end digital SLRs.<br />
The EOS-350D features an APS-C size 8.0-megapixel CMOS sensor, up from<br />
the 300D’s 6.3mp sensor. This allows the 350D to produce stills up to 3,456-x-<br />
2,3<strong>04</strong> pixels in size – in RAW, TIF or JPG formats – and from ISO 100 to ISO<br />
1600. The 350D replaces the 300D’s DIGIC image processor with the DIGIC II<br />
processor, found in the more expensive EOS-1D Mark II and EOS-1Ds Mark II.<br />
According to Canon, the 350D starts up in 0.2 seconds. E-TTL II distancelinked<br />
flash metering provides precise flash exposures. Users can select between<br />
three focus modes: One-Shot AF, AI SERVO, and AI Focus. Canon says writing to<br />
memory card is 3.5-times faster and the interface is upgraded to USB 2.0 for fast<br />
image downloads. Mirror lock-up and second curtain flash have been added.<br />
The 350D features the same Monochrome mode found on the EOS 20D,<br />
allowing photographers to shoot in B&W with a range of filter effects. White<br />
Balance correction of both blue/amber and magenta/green bias is available<br />
to ±9 levels and WB bracketing is extended to include the magenta/green<br />
bias direction.<br />
The 350D features a standard EOS lens mount, allowing any of Canon’s<br />
EOS lenses to be used. Canon has also released the EF-S 60mm f/2.8 Macro<br />
USM lens, for use with the EOS-350D (plus the EOS-300D and the EOS-20D).<br />
It features a true 1:1 macro magnification ratio, the lens has a focal length<br />
equivalent of 96mm in the 35mm format. This very closely matches the EF<br />
100mm f/2.8 Macro USM, Canon’s most popular single focal length lens.<br />
The EOS-300D will ship in March for £638 plus VAT for the body alone,<br />
or £680 plus VAT bundled with an EF-S 18-55mm f/3.5-5.6 II lens kit.<br />
Canon has also released the <strong>Digit</strong>al Ixus 700 for £339 plus VAT. The 7.1mp<br />
Ixus 700 isn’t as svelte as some Ixuses (including the Ixus 50), but it’s still<br />
amazingly sleek for a seven-megapixel camera. Like other Ixus cameras, it’s<br />
got an elegant metal case, and Canon has given the Ixus 7000 curvier styling<br />
than previous models. Its new features include a clever option that automatically<br />
rouses the camera from sleep mode when you pick it up. The Ixus 50 has a 3x<br />
optical zoom and a two-inch LCD, and costs £271 plus VAT.<br />
Canon, www.canon.co.uk<br />
20 d<br />
CURIOUS LABS HAS announced that<br />
it expects to ship version 6 of Poser in<br />
Spring of this year. The <strong>com</strong>pany claims<br />
that it has promotions <strong>com</strong>ing soon that<br />
will be of interest to both Avid users<br />
and potential new buyers of Poser.<br />
No details regarding new features<br />
have yet been released.<br />
HP HAS RELEASED details about<br />
the xw9300, its new top-of-the-line<br />
workstation, featuring NVidia nForce<br />
Professional 2200 and 2050 graphics<br />
chips. The new PCI Express-based<br />
workstation features the new 852 and<br />
252 AMD Opteron processors in single<br />
or dual-processor configurations.<br />
THE CYBER-SHOT DSC-W7 is the new<br />
model in Sony’s W line. It’s a higher-end<br />
cousin to the DSC-W1 and costs around<br />
£300. The brick-shaped DSC-W7 is a bit<br />
chunkier than some of the new models;<br />
it looks like a thicker version of Casio’s<br />
Exilim and shares some features,<br />
including 7.2mp resolution.
Magic Bullet shoots shots<br />
Red Giant has released version 2.0 of its Magic Bullet Suite collection of<br />
film-look filters for After Effects, and added a new plug-in, called Film Fix,<br />
for editors and <strong>com</strong>positors working with degraded film stock. Magic Bullet<br />
Suite 2.0 ditches the SD and HD configurations of the original release in<br />
favour of a single version that does both for £450 plus VAT. A render license<br />
is available for £295 plus VAT. Upgrades from version 1.0 cost £85 plus VAT,<br />
and owners of Magic Bullet Suite HD get the render license for free.<br />
The update adds 13 Misfire filters that mimic film grain, splotches,<br />
scratches, and projection artefacts; 23 additional Looks presets; improved<br />
Mac performance; and the removal of the need to use a dongle. Film Fix<br />
offers tools for the removal of tears, dust and scratches, as well as stabilizing<br />
footage in 2D. Film Fix costs £1,095 plus VAT.<br />
Red Giant, www.redgiantsoftware.<strong>com</strong><br />
Nikon aims at photojournalists<br />
with the launch of the D2Hs<br />
The D2Hs is Nikon’s latest professional digital SLR model and is shipping in<br />
March for £2,128 plus VAT. With a 4.1-megapixel sensor, the D2Hs is designed for<br />
photojournalists and sports photographers who need high speed but don’t need<br />
high resolution. A large picture buffer for continuous shooting lets users snap up<br />
eight frames per second for up to 50 consecutive shots using fine quality images<br />
and JPEG <strong>com</strong>pression (or 40 shots using RAW format).<br />
The D2Hs features a new image-processing engine that produces higher<br />
quality pictures with finer gradations and lower noise. Also new on this model<br />
is a refined exposure metering system, improved auto white balance and better<br />
auto focusing. The D2Hs uses USB 2.0 to connect to a Mac or PC, and can also<br />
send pictures wirelessly to a Mac OS X or Windows XP-equipped system using<br />
Nikon’s optional WT-2/2A 802.11g transmitter. The D2Hs is <strong>com</strong>patible with DX<br />
Nikkor and Nikkor AF lenses.<br />
Nikon, www.nikon.co.uk<br />
Canon shrinks A520 camera<br />
After replacing the A75 with the A510, Canon has replaced the A85 with the<br />
4x-zoom, 4Mp PowerShot A520, claiming it’s 13 per cent smaller and 20 per<br />
cent lighter. The lens is equivalent to a 35mm 35-140mm zoom and has a<br />
maximum aperture of between f/2.6 and 5.5. Canon claims that the 9-point<br />
rear focus system gives more efficient focusing to limit power consumption.<br />
A redesigned flash unit, optical viewfinder, and a move from Compact Flash<br />
to SD memory card contribute to a lighter, more <strong>com</strong>pact body. The camera<br />
includes a Print/Share button for direct printing to any PictBridge <strong>com</strong>patible<br />
printer. A 16MB MMC card is included. Software includes ZoomBrowser EX<br />
for Windows and ImageBrowser for Mac, PhotoStitch and PhotoRecord, plus<br />
photo manipulation software ArcSoft PhotoStudio. It costs £2<strong>04</strong> plus VAT.<br />
Canon, www.canon.co.uk<br />
3DS Max 7.5 for subscribers<br />
Discreet has announced a free update for its 3DS Max modelling, animations<br />
and rendering suite, which will ship in mid-April. However, version 7.5 will only<br />
be made available to users on the <strong>com</strong>pany’s subscription scheme, which costs<br />
£295 plus VAT per seat per year.<br />
3DS Max 7.5 adds a hair and fur system based on Joe Alter’s Shave And<br />
A Haircut plug-in, which includes both styling and dynamics tools. A <strong>com</strong>b<br />
allows brushing along <strong>com</strong>plicated contours, with support for realistic effects<br />
including clumping and frizz. The plug-in’s own dynamics system can interact<br />
with 3DS Max’s own forces, including inheriting inertia directly from skin.<br />
The hair system is integrated into Mental Ray, using the native Mental Ray hair<br />
primitive for faster rendering. The update also provides the latest version of<br />
Mental Ray, version 3.4, for use with the whole application. This adds faster<br />
final gathering performance, and fast rasterization for first-generation rays,<br />
according to Discreet.<br />
Discreet, www.discreet.<strong>com</strong><br />
d 21
product news<br />
Matchware Mediator 8<br />
adds multimedia tools<br />
MatchWare has announced Mediator 8, an update to its<br />
multimedia software that includes a new interface design,<br />
multi-user editing, advanced spell checking, vector drawing,<br />
an enhanced multimedia catalogue and wizards. A new<br />
multimedia catalogue visually enhances projects by dragging-<br />
&-dropping professional interface templates, resizable buttons,<br />
vector based illustrations and dynamic video players, the<br />
<strong>com</strong>pany claims. It runs on Windows, and costs £36 for the<br />
Standard version, and £210 for the Professional version.<br />
Matchware, www.matchware.<strong>com</strong><br />
Amapi Pro real-time 3D<br />
tool is added by Eovia<br />
Eovia has announced InstantViz, an add-on for its Amapi<br />
Pro 7.5 3D modelling software. Using technology from developer<br />
Lumiscape, InstantViz uses the power of modern graphics<br />
cards to provide real-time photorealistic renderings of projects,<br />
according to Eovia. As well as allowing the real-time viewing<br />
of fully textured objects, InstantViz can also create presentations<br />
of projects, for example for client approval, at any stage in a<br />
project. InstantViz costs £489 plus VAT, but Eovia is offering an<br />
introductory price of £349 plus VAT until May 31. It runs on<br />
Windows 2000 and XP, and requires a <strong>com</strong>puter with at least<br />
a NVidia GeForce 6600 or Quadro FX 1100 graphics card.<br />
Eovia, www.eovia.<strong>com</strong><br />
22 d<br />
Wa<strong>com</strong> boosts<br />
its tablet displays<br />
W<br />
a<strong>com</strong> has launched a 21-inch version of its <strong>com</strong>bination graphics tablet and LCD<br />
display, the Cintiq. The Cintiq 21UX replaces the 18-inch Cintiq 18SX – adding a larger<br />
screen, higher resolution and support for the <strong>com</strong>pany’s Intuos3 tablet technology.<br />
The unit costs £1,899 plus VAT.<br />
The Cintiq 21UX features a 21.3-inch screen with a 1,600-x-1,200 resolution and a 24-bit<br />
colour depth. Using the Intuos3 technology, the tablet display features an optical resolution<br />
of 5,080dpi and 1,024 levels of pressure sensitivity. It supports the Intuos3 series of pens,<br />
including the provided multi-tip Grip Pen. Included tips are the brush-type stroke nib and<br />
the felt pen provides frictioned drawing. An optional Airbrush is available.<br />
The tablet sits on a removable base that can be pivoted 180 degrees in either direction<br />
and tilted from 10 to 60 degrees vertically. Wa<strong>com</strong> says that this allows the tablet to be<br />
treated like a piece of paper and manoeuvred into a <strong>com</strong>fortable position before drawing<br />
strokes.<br />
The tablet features the same user-configurable ExpressKeys and Touch Strips as the<br />
Intuos3 tablets. The ExpressKeys are two four-button keypads, while the Touch Strips can<br />
be used for scrolling and zooming.<br />
Wa<strong>com</strong>, www.wa<strong>com</strong>.<strong>com</strong><br />
Dell boosts its mobile workstations<br />
Dell has announced a new range of mobile workstations for 3D artists and video editors and<br />
<strong>com</strong>positors based on Intel’s latest Pentium M processors and the new 915PM chipset. The M20<br />
and M70 include Pentium M processors with speeds up to 2.13GHz and 533MHz DDR2 dualchannel<br />
memory and feature PCI Express bus architectures.<br />
The M20 starts at £999 plus VAT and includes ISV certifications and OpenGL graphics with the<br />
ATI Mobility FireGL V3100, which offers 64MB of graphics RAM. Lighter-weight than the M70, the<br />
M20 starts at 2.21kg, but has a lower graphics resolution<br />
of either 1,024-x-758 or 1,400-x-1,050. The M70 starts<br />
at £1,189 plus VAT and includes the NVidia Quadro FX<br />
Go1400 256MB OpenGL graphics engine and 15.4-inch<br />
wide-aspect displays, featuring a resolution of either<br />
1,280-x-800, 1,680-x-1,050 or 1,920-x-1,200. The weight<br />
of the M70 starts at 3.<strong>04</strong>kg. Both the M20 and M70 will<br />
take up to 2GB of DDR2 533MHz dual channel memory<br />
and either 60GB 7,200rpm or 80GB 5,400rpm hard drives.<br />
Both <strong>com</strong>e equipped with Windows XP.<br />
Dell, www.dell.<strong>com</strong>/uk
Discreet Combustion 4<br />
adds keying, motion FX<br />
Discreet has announced Combustion 4, the latest version of the visual effects software that<br />
includes vector paint, particles, effects, animation and 3D <strong>com</strong>positing tools. The new version,<br />
for Mac and Windows, adds new creative tools, interface improvements, new paint tools and<br />
enhanced support for 3D animation products and encoding software.<br />
New Discreet’s Diamond Keyer, a set of keying algorithms derived from Discreet’s Flame.<br />
Time-Warp is a key-frameable, time-remapping operator used to generate slow motion and<br />
speed-up effects. B-spline vector shapes and new point-grouping has been added to help<br />
improve roto-scoping. An optimized Fast Gaussian Blur has been added.<br />
A Gbuffer builder lets you create custom Rich Pixel Format (RPF) data structures from<br />
bitmap files. A newly optimized Merge Operator speeds up merging two layers of the same<br />
size using transfer nodes. Operator, navigation, filtering and <strong>com</strong>pare tools have been<br />
reworked with improved user interfaces. New file format import and export options support<br />
ASCII Scene Export (ASE) camera targets from 3DS Max, and Windows Media can be<br />
imported. HDRI support has been added through Open EXR-<strong>com</strong>patible output.<br />
Combustion 4 will be released on Windows in March <strong>2005</strong> with a Mac release expected<br />
in May <strong>2005</strong>. The new release costs £850 plus VAT, with upgrades priced at £200 plus VAT.<br />
Discreet, www.discreet.<strong>com</strong><br />
ATI shows FireGL V5000 3D card<br />
ATI has introduced the FireGL V5000 workstation graphics accelerator for PCI Express systems,<br />
which offers dual-DVI connectors and 128MB of GDDR3 memory for around £400. ATI claims that<br />
the FireGL V5000 will bring top-end functionality to a wider-range of design professionals, thanks<br />
to its lower price. Advanced features includes dual-DVI connectors<br />
for multiple displays, dual link support for 9mp displays,<br />
stereo 3D capabilities with quad-buffered support,<br />
eight pixel pipelines, six geometry engines, increased<br />
sub-pixel precision and 128MB of GDDR3 memory.<br />
ATI claims that the new card features a lower power<br />
consumption design. The FireGL V5000 cards are certified<br />
with Discreet 3DS Max, Alias Maya, Softimage|XSI, and SolidWorks.<br />
ATI, www.ati.<strong>com</strong><br />
HP Designjet 90 series to launch<br />
HP will introduce the Designjet 90 series this summer, which can ac<strong>com</strong>modate paper up<br />
to 18-x-24 inches, with optional roll-feed capability for printing images up to 18-inches-wide<br />
and 100-feet-long. Its six-colour ink system can produce images up to 2,400dpi in resolution.<br />
Connectivity options include a USB port and a Centronics standard Open EIO for adding the<br />
printer to a network. Wireless capability can be added with an HP<br />
Jetdirect module.<br />
The standard Designjet 90 will sell<br />
for £750 plus VAT while the 90r, which<br />
includes the roll-feed capability, will sell<br />
for £830 plus VAT. The Designjet 90gp<br />
is also available, which adds an HP<br />
colourimeter with profiling and<br />
calibration software.<br />
HP, www.hp.<strong>com</strong>/uk<br />
Firefox ready<br />
for <strong>com</strong>bat<br />
The Mozilla<br />
Foundation has<br />
released Firefox<br />
1.0.1 which is<br />
available for<br />
download from the<br />
Mozilla Web site.<br />
The updated release<br />
has improved<br />
stability and<br />
“several fixes to<br />
guard against<br />
spoofing and<br />
arbitrary code<br />
execution”.<br />
www.mozilla.org<br />
Xara3D gets<br />
GUI revamp<br />
Xara has announced<br />
the sixth release<br />
of Xara3D. The<br />
update to the tool<br />
for creating static<br />
or animated 3D<br />
graphics makes<br />
significant changes<br />
to the interface<br />
and adds new bevel<br />
types and a system<br />
of boards and<br />
borders. Xara3D 6<br />
runs under Windows<br />
and costs £23.<br />
www.xara.<strong>com</strong><br />
Olympus 1GB<br />
USB reader<br />
Olympus is now<br />
offering a 1GB<br />
xD-Picture Card<br />
for digital cameras.<br />
The <strong>com</strong>pany also<br />
introduced the<br />
MAUSB-300, a new<br />
portable USB reader<br />
and writer for xD-<br />
Picture media. XD-<br />
Picture card is a<br />
flash media format<br />
used by Olympus<br />
and other digital<br />
camera makers.<br />
www.olympus.co.uk<br />
Xerox adds to<br />
EFI proofing<br />
Xerox has launched the Phaser EX7750<br />
in collaboration with EFI. The Phaser<br />
EX7750 <strong>com</strong>bines Xerox’s Phaser 7750<br />
A3+ colour laser printer with an EFI Fiery<br />
Color Server, which provides job and<br />
colour management and faster printing,<br />
according to Xerox. The Phaser 7750<br />
offers printing at up to 1,200dpi or<br />
35ppm, with a first page out time of 11<br />
seconds, according to Xerox. Pricing for<br />
the bundle begins at £13,<strong>04</strong>9 plus VAT.<br />
Xerox, www.xerox.<strong>com</strong><br />
Compact Nikon<br />
Nikon has introduced five new<br />
<strong>com</strong>pact digital cameras, ranging<br />
in price from £128 plus VAT to £272<br />
plus VAT. The Coolpix 5900 and the<br />
Coolpix 7900 feature 5.1mp and 7.1mp<br />
resolution, respectively, and feature<br />
all-metal bodies, 3x optical zoom<br />
lenses, two-inch LCD screens and a<br />
new Face-Priority auto-focus feature.<br />
The Coolpix 5900 costs £213 plus VAT,<br />
and the Coolpix 7900 is £272 plus VAT.<br />
The new 4mp Coolpix 4600 (£128<br />
plus VAT), the 5.1mp Coolpix 5600<br />
(£170 plus VAT) and the 7.1mp<br />
Coolpix 7600 (£255 plus VAT) all<br />
share automated functions such<br />
as In-Camera Red Eye Fix technology.<br />
All will ship in the Spring.<br />
Nikon, www.nikon.co.uk<br />
d 23
stock<br />
1<br />
24 d<br />
2 3
BIGSTOCKPHOTO OFFERS<br />
BUDGET PHOTOGRAPHY<br />
A new stock library has launched that offers photography<br />
from just $1 per image. Big Stock Photo is an online photo<br />
library that, once you have registered, allows you to<br />
download and upload content. Photographers can<br />
be<strong>com</strong>e a contributor, subject to a quality check by the<br />
site’s editors, and earn 50 cents per download. Payments<br />
are made by cheque or via PayPal.<br />
main picture. Swan Reflections, 2. Make A Wish,<br />
3. Manhatten Madness<br />
4<br />
www.bigstockphoto.<strong>com</strong> Photolibrary.<strong>com</strong> has announced that it is representing<br />
6<br />
5<br />
PHOTOLIBRARY OFFERS TASTE<br />
www.photolibrary.<strong>com</strong>, 020 7836 5591<br />
the new FoodPix catalogue, Taste. This rights-managed<br />
culinary collection covers continental food as well as<br />
old-fashioned dishes, and the <strong>com</strong>pany says it fuses art<br />
and science photography. The entire FoodPix collection<br />
offers over 40,000 images. Images from Taste can be<br />
viewed and purchased at www.photolibrary.<strong>com</strong>.<br />
4. 00038910-001, 5. 00<strong>04</strong>1546-001, 6. 00<strong>04</strong>3763-001<br />
d 25
stock<br />
ARTBEATS OFFERS CLOUD CLIPS<br />
www.artbeats.<strong>com</strong><br />
Artbeats has released several new motion collections.<br />
Cloud Chamber HD volume 1 and volume 2 (pictured)<br />
features simulated cloud formations. The royalty-free<br />
HD collections cost $799. The <strong>com</strong>pany has also released<br />
Nightmare Light and Lumaform – royalty-free background<br />
collections of various light projection images. Nightmare<br />
Light costs $399 for SD and $599, for HD, while Lumaform<br />
costs $299 for SD and $499 for HD. All collections are<br />
available from the Artbeats Web site.<br />
26 d<br />
1<br />
2<br />
IMAGE100 GIVE A<br />
SPORTING CHANCE<br />
www.image100.<strong>com</strong>, 020 7612 1550<br />
image100 has released Sport, a new collection of<br />
royalty-free images. The collection offers a total of<br />
645 photographs, ranging from “Sunday league heroes<br />
to Olympic champions”, according to the <strong>com</strong>pany. The<br />
images are available for download from the <strong>com</strong>pany’s<br />
Web site. Prices for individual images depend on the<br />
file size required.<br />
1. 111245H, 2. 111082H
TYKE FAMILY BLACK / LIGHT ITALIC / MEDIUM OSF<br />
Tyke ITC Black<br />
Tyke ITC BlackOsF<br />
Tyke ITC Bold<br />
Tyke ITC BoldOsF<br />
Tyke ITC Book<br />
Tyke ITC BookOsF<br />
Tyke ITC Light<br />
Tyke ITC LightOsF<br />
Tyke ITC Medium<br />
Tyke ITC MediumOsF<br />
RESAVSKA FAMILY BLACK / LIGHT<br />
Resavska ITC Black<br />
Resavska ITC Bold<br />
Resavska ITC Light<br />
Resavska ITC Medium<br />
Resavska Sans ITC Black<br />
Resavska Sans ITC Bold<br />
Resavska Sans ITC Light<br />
Resavska Sans ITC Medium<br />
ASTRO FAMILY BLACK / WHITE<br />
Astro Black ITC<br />
Astro Black ITC<br />
BRAMBLE FAMILY REGULAR / WILD<br />
P22 Bramble<br />
P22 Bramble Wild<br />
MANTRA FAMILY REGULAR / XPERT<br />
Mantra<br />
Mantra<br />
\{([@$%&!])}/<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNn<br />
OoPpQqRrSsTtUuVvWwXxYyZz12<br />
34567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt<br />
UuVvWwXxYyZz1234567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq<br />
RrSsTtUuVvWwXxYyZz1234567890<br />
\{([@$%&!])}/<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmN<br />
nOoPpQqRrSsTtUuVvWwXxYyZz12<br />
34567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrS<br />
sTtUuVvWwXxYyZz1234567890<br />
\{([@$%&!])}/<br />
AaBbCcDdEeFfGgHhIiJjKkLlM<br />
mNnOoPpQqRrSsTtUuVvWwX<br />
xYyZz1234567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlM<br />
mNnOoPpQqRrSsTtUuVvWwX<br />
xYyZz1234567890<br />
\{([@$%&!])}/<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuV<br />
vWwXxYyZz1234567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlMm<br />
NnOoPpQqRrSsTtUuVvWwXxYyZz12<br />
34567890<br />
\{([@$%&!])}/<br />
AaBbCcDdEeFfGgHhIiJjKkLlM<br />
mNnOoPpQqRrSsTtUuVvWwX<br />
xYyZz1234567890<br />
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo<br />
PpQqRrSsTtUuVvWwXxYyZz1234567890<br />
TYKE FAMILY<br />
ITC www.itcfonts.<strong>com</strong><br />
The International Typeface<br />
Corporation (ITC) has released 37<br />
exclusive new fonts in four families.<br />
Three of these new families are<br />
featured here. ITC Tyke is designed<br />
to match the heftiness of Cooper<br />
Black, but with a wider range of<br />
weights. Individual fonts cost $29,<br />
while the <strong>com</strong>plete volume costs<br />
$199. The fonts can be purchased<br />
from the ITC Web site.<br />
RESAVSKA FAMILY<br />
ITC www.itcfonts.<strong>com</strong><br />
Another of ITC’s new releases,<br />
Resavska was designed by Olivera<br />
Stojadinovic. It is designed to be<br />
legible at small sizes. Individual<br />
fonts cost $29, while the volume<br />
costs $169.<br />
ASTRO FAMILY<br />
ITC www.itcfonts.<strong>com</strong><br />
The name and design of Astro were<br />
inspired by the cartoon series The<br />
Jetsons. ITC Astro is available in<br />
solid and outline weights, and<br />
priced individually at $39.95, or<br />
you can buy them together for<br />
$72. The fonts are available for<br />
download at the ITC Web site.<br />
BRAMBLE FAMILY<br />
P22 www.p22.<strong>com</strong><br />
P22 and the International House<br />
of Fonts has released two new<br />
typefaces: Bramble and Mantra.<br />
Bramble was designed by Steven<br />
Rapp, and <strong>com</strong>es in Normal and Wild<br />
weights. They can be purchased from<br />
the <strong>com</strong>pany’s Web site for $19.95<br />
each, or $29.95 for the set of two.<br />
MANTRA FAMILY<br />
P22 www.p22.<strong>com</strong><br />
The second of P22’s new releases,<br />
Mantra, was designed by Hungarian<br />
typographer Amondo Szegi. According<br />
to the <strong>com</strong>pany, it blends the Roman<br />
alphabet with Tibetan calligraphy, as<br />
well as Hungarian folk influences.<br />
Mantra Xperts offers various alternate<br />
letters. The two faces can be bought<br />
as a set for $29.95, or individually for<br />
$19.95.<br />
d 27
pulse<br />
pulse<br />
Be inspired by the latest happenings in the world of creative design<br />
HANG THE VJ<br />
Channel 4 has launched PIXnMIX, a Web site<br />
devoted to the art of VJing. Central to the site<br />
is the CandyJar, a unique repository of video<br />
clips for aspiring and experienced VJs to<br />
download for free.<br />
>><br />
The clips are shared under Creative Commons<br />
licences which encourages a thoughtful, progressive<br />
approach to copyright in the context of digital<br />
creative collaboration. PIXnMIX is a pioneering<br />
project among UK broadcasters and a unique development in an emerging art form.<br />
To help launch the site, 20 youngsters in Birmingham with an interest in digital visual<br />
arts but no video experience were guided through the process of gathering, producing<br />
and mixing audio-visual material to create their own live VJ performances.<br />
www.channel4.<strong>com</strong>/pixnmix<br />
28 d<br />
AN INSTANTLY AVAILABLE<br />
COLLECTION OF POLAROIDS<br />
>><br />
In existence for over 50 years, the Polaroid<br />
Corporation’s photography collection is the<br />
greatest collection of Polaroid images in the<br />
world.<br />
Established by Polaroid founder Edwin Land<br />
and photographer Ansel Adams, the collection<br />
now includes images by hundreds of<br />
photographers throughout the world and<br />
contains important pieces by artists such as<br />
David Hockney, Helmut Newton, Jeanloup Sieff,<br />
and Robert Rauschenberg.<br />
The Polaroid Book (£19.99, published by<br />
Taschen) is a survey of this remarkable collection<br />
and pays tribute to a medium that defies the<br />
digital age and remains a favourite among<br />
artists for its quirky look and instantly gratifying,<br />
one-of-a-kind images.<br />
It includes over 400 works from the Polaroid<br />
Collection, including, clockwise from top left,<br />
Andy Warhol, Salvador Dali, and A Game: Lips<br />
and Needles by Masahisa Fukas. A technical<br />
reference section features the various types<br />
of Polaroid cameras. www.taschen.<strong>com</strong><br />
>> HANG ON A MINUTE, I’VE<br />
GOT TO FIND A C...AMERA<br />
Young Latvian photographer Arnis Balcus has<br />
been making a name photographing himself<br />
and his partner(s) having sex. “Is this sort of<br />
narcissim a problem?” he asks. Well, he argues,<br />
not if it’s self-mocking, and not the “pathetic<br />
sincerity” of Tracy Emin.<br />
Casually posed portraits, still-lifes and<br />
images of sex are shot from the hip, using a<br />
cheap digital camera. His images explore and<br />
celebrate “snapshot culture” he says. His first<br />
London exhibition is at the Matthew Bown<br />
Gallery, April 14 to May 14.<br />
www.matthewbown.<strong>com</strong>
SONY LAUNCH NEW JUKEBOX<br />
Sony will launch a new version of its network jukebox in March in Japan. The NAS-A10<br />
contains a 40GB hard drive, a CD drive, AM and FM radio and a MemoryStick slot.<br />
The jukebox allows music stored on the disk to be transferred to either of the two prior<br />
portable music players or onto a MemoryStick Duo memory card for playback in a device<br />
such as the PlayStation Portable (PSP). It will cost approx $600 (around £340).<br />
www.sony.<strong>com</strong><br />
>><br />
SNAP ABBEY<br />
Abbey bank has developed personalized bank cards<br />
in association with Endengene. The new photocard<br />
service lets Abbey customers upload their own<br />
digital images onto their cash and debit cards or<br />
choose from a library. The card is then processed<br />
in the normal way.<br />
The Photocard has already proved a hit with<br />
Abbey staff following its internal launch last year,<br />
with the children of staff being the most popular<br />
pictures. Abbey said: “This is the first to be available<br />
in the UK and creates a distinctive position for<br />
Abbey in the market.” www.abbey.<strong>com</strong>/photocard<br />
WHAT WAS THE SKY LIKE<br />
WHEN YOU WERE YOUNG?<br />
>><br />
Displaying the breathtaking confidence that<br />
students have, 24 postgraduate photography<br />
students at Central Saint Martins College of Art<br />
and Design have embarked on a life-long project.<br />
24:20<strong>04</strong> saw 24 photographers document the<br />
first 24 hours of 20<strong>04</strong> and is now an exhibition of<br />
the resulting 24 photographs. The same crowd of<br />
photographers did the same thing for the first day<br />
of <strong>2005</strong>. They plan to keep this up for another 22<br />
years – 24 hours, 24 photographers, 24 images,<br />
24 years.<br />
“How will the group, the project, and the<br />
world it documents change over the next<br />
quarter of a century?” asks the group.<br />
You can see – at least a small part – for<br />
yourself until March 19. 24:<strong>2005</strong> is this year’s<br />
selection of 24 images and is in Soho Square,<br />
London, until 19 March.<br />
Longing for London, left, by Nicky Willcock.<br />
>><br />
PRETTY IN PINK<br />
T-shirt design <strong>com</strong>pany UniForm has magazine<br />
credits from ID to Wallpaper. Celebrity fans include<br />
Pete Tong, Zoe Ball, and Sara Cox. UniForm’s new<br />
collection, out now, is based on Op Art.<br />
Launched in 1997 the brand now sells to retailers<br />
throughout the UK, Europe, USA, Australia, and<br />
Japan. This of course has been no mere accident.<br />
The two founders, Paul West and Paula Benson,<br />
have a design pedigree that includes art direction<br />
and design for high profile campaigns including<br />
Depeche Mode, Girls Aloud, Busted, The Faders,<br />
Everything But The Girl, and MTV. UniForm is a<br />
division of their graphic design studio, Form.<br />
www.uniform.uk.<strong>com</strong><br />
d 29<br />
pulse
Hit the Ground Running<br />
Mac OS X Panther<br />
in a Nutshell<br />
By Chuck Toporek,<br />
Chris Stone & Scott Gever<br />
March 20<strong>04</strong><br />
ISBN 0-596-00606-3<br />
£28.50<br />
Mac OS X Panther<br />
for Unix Geeks<br />
By Brian Jepson<br />
& Ernest E. Rothman<br />
February 20<strong>04</strong><br />
ISBN 0-596-00607-1<br />
£17.50<br />
Panther is a sleek and powerful overhaul<br />
of Mac OS X that will supercharge your<br />
Mac with lots of added conveniences<br />
and improvements.We’ve dug deep<br />
into Panther to bring you the information<br />
you need to get the most<br />
from this new release, whether you’re<br />
looking for a thorough but accessible<br />
introduction from a Missing Manual, a full<br />
high-end tutorial, an in-depth reference, or<br />
a handy little pocket guide.<br />
Running Mac OS X<br />
Panther<br />
By James Duncan<br />
Davidson<br />
December 2003<br />
ISBN 0-596-00500-8<br />
£28.50<br />
Mac OS X: The Missing Manual,<br />
Panther Edition<br />
By David Pogue<br />
December 2003<br />
ISBN 0-596-00615-2<br />
£20.95<br />
Learning Unix for<br />
Mac OS X Panther<br />
By Dave Taylor<br />
& Brian Jepson<br />
December 2003<br />
ISBN 0-596-00617-9<br />
£13.95<br />
Mac OS X Panther Hacks<br />
By James Duncan<br />
Davidson & Rael Dornfest<br />
June 20<strong>04</strong><br />
ISBN 0-596-00718-3<br />
£20.95<br />
Mac OS X Unwired<br />
By Tom Negrino<br />
& Dori Smith<br />
November 2003<br />
ISBN 0-596-00508-3<br />
£17.50<br />
Ask for these and other O’Reilly books at your local bookshop.<br />
www.oreilly.co.uk
Stop paying<br />
us too much<br />
The creative industry<br />
faces staffing challenges<br />
and high turnover – but<br />
the reasons are often<br />
more bizarre than you’d<br />
realize.<br />
any of us have dreamed of working in media since we<br />
decided to use crayons for drawing rather than eating.<br />
M That was certainly the case for me: I wanted to be<br />
a journalist since I can remember, and I spent many an hour<br />
from the age of ten creating newspapers using Letraset transfer<br />
letters, and no end of patience. My debut issue, which was<br />
subsequently shown to the school assembly (<strong>com</strong>plete with<br />
utterly embarrassing Samantha Fox Dates Local Schoolboy<br />
headline), didn’t dampen my enthusiasm one jot.<br />
Fast-forward a few years, and I remember nervously taking<br />
the entrance exam for my longed-for and heavily oversubscribed<br />
journalist degree, and almost bolting from the room when<br />
I saw the <strong>com</strong>petition. Not only was I the only bloke without a<br />
ponytail, but I was the only one that didn’t take the paper with<br />
my feet perched on the table while smoking a roll-up. Everyone<br />
was hip, could name-drop with ease, and seemed destined to<br />
reside in the lofty towers of a glamorous media industry.<br />
So it <strong>com</strong>es as no surprise, really, when reality hits home.<br />
People think media – in all its guises – is a non-stop riot of<br />
parties, dar-lings, air kisses, baggy cargo pants, and workplaces<br />
with ball pools and pinball machines. This attitude probably<br />
explains the latest findings from The Creative Group, which<br />
asked the top 1,000 media agencies why people quit. The<br />
following are all real reasons why media personnel walk.<br />
Headlining the list were gems such as one employee<br />
didn’t like to use a <strong>com</strong>puter and felt the job simply<br />
wasn’t glamorous enough. Really? You mean<br />
deadlines, the need to understand pixels,<br />
and boring client meetings are the<br />
reality of today’s world?<br />
Of course, environment makes a difference. One employee<br />
quit because he didn’t like the smell of the studio, and another<br />
walked because the studio lighting “wasn’t right”. And as for<br />
the bizarre excuse one departing designer made – that he was<br />
making too much money and didn’t feel he was worth it – that’s<br />
just nuts.<br />
Some employees you do actually want to be rid of, such<br />
as this collection: one person was bored, and left; another felt<br />
he was over-employed; while a third quit because she didn’t<br />
want to work so hard, and besides, the location wasn’t terribly<br />
exciting. The staffer who left to join the Witness Protection<br />
Program in the US probably shouldn’t have made it through<br />
the door in the first place.<br />
One such Marie Celeste moment happened to me. A flighty<br />
designer had just started working on a sister magazine in a<br />
previous <strong>com</strong>pany, when she popped out for lunch after her first<br />
morning, and never came back. A second woman left abruptly,<br />
texting us a few days later saying that life was too short, and<br />
she was off to travel the world. Maybe it was my Sam Fox<br />
jokes?<br />
All this simply shows that working in the creative industry<br />
is much like any other business. Crappy Monday mornings,<br />
rubbish jokes from fellow workers, pale skin from the florescent<br />
lighting, and gritty eyes from staring at your monitor. Still, it<br />
beats being a lawyer, dar-ling.<br />
Matthew Bath<br />
d 31<br />
opinion
letters<br />
respond<br />
Contact d. Get issues off your chest.<br />
Send letters to dialogbox@digitmag.co.uk<br />
Please note that personal correspondence cannot be entered into.<br />
32 d<br />
Money matters<br />
Cheers for a great guide to the<br />
UK design industry as it stands<br />
(<strong>Digit</strong> 84) – and, more<br />
importantly for me, give me the<br />
chance to leave it around on<br />
my desk open on the page with<br />
the average salaries list for my<br />
boss to see. Now I’ve been<br />
given an instant raise to my<br />
rather meagre salary. Well<br />
done!<br />
Joan Smith (not my real name)<br />
Love the pictures, hate the type<br />
I have just received my first copy of <strong>Digit</strong> magazine.<br />
First impressions were really great. Just the sort of<br />
things I want to read about. But reading it gave me<br />
a headache. The typeface used for articles is far, far<br />
too small.<br />
Your designers should review their typographic<br />
study notes on readability. If newspapers and books<br />
were printed using type this small no one would buy<br />
them. Designers need to remember that the majority<br />
of the population do not have the acutely sharp<br />
sight of a 21-year-old. And not everyone reads<br />
magazines in bright daylight or in studio conditions.<br />
Even if you are young, try reading <strong>Digit</strong> as you<br />
travel home tonight on the moving top deck of a<br />
number 74 bus or in the soft-lit lounge bar .If you<br />
are older than 40 you will struggle. If it’s a struggle,<br />
then you’ll surely give up. Although you can see<br />
the individual words OK, scanning the lines and<br />
digesting the information is hard work. Because<br />
you are concentrating on the act of reading, the<br />
pleasure of reading is greatly diminished.<br />
After a few short articles I gave up and just<br />
skimmed through the magazine. This is a shame.<br />
Such a good thing spoilt by poor typographical<br />
design.<br />
Michael Hailstone<br />
d: We’re sorry that our choice of typeface is spoiling<br />
your enjoyment of <strong>Digit</strong>, but we’ve not had <strong>com</strong>plaints<br />
about it before. Our choice of the size of typeface <strong>com</strong>es<br />
from a desire to provide our readers with a wealth of<br />
information on every page without getting in the way<br />
of the luscious artwork that we know you’re equally<br />
interested in. Imago is one of the most readable fonts<br />
at any size – and too make it larger would leave us<br />
with room for less words or smaller/less pictures.<br />
This is not a choice any of us would like to make.<br />
One giant leap into 3D<br />
I was grateful for your article on 3D software for<br />
illustrators such as myself, as I’ve been trying to<br />
get into 3D for some time – but with little success.<br />
I think my work would really benefit from some<br />
true 3D elements as it’s always been kinda sci-fi.<br />
I’ve tried many different packages, including the<br />
‘learning editions’ of most of the 3D tools used by<br />
top effects <strong>com</strong>panies on big-budget Hollywood<br />
movies, and generally ended up more befuddled<br />
than Mr Magoo. They seem to speak a different<br />
language to the rest of us and the interface is<br />
beyond convoluted.<br />
Following your advice though, I checked out<br />
Strata CX and while the language is still arcane,<br />
the tools were a lot easier to learn - so cheers!<br />
Dennis Dissen<br />
d: Sometimes it does seem that the language used<br />
by 3D applications was devised by a particularly secretive<br />
old maths teacher, but it’s often necessary as 3D is by its<br />
nature more technical than 2D design, animation or video<br />
production. Perserverence is always the best way.<br />
A Vue to a kill<br />
I will never buy your books again because they are<br />
expensive but most of all you fuck people over by<br />
telling them there is great software on the CD like<br />
Vue D’Esprit but once you have bought the book<br />
it is only for Windows and not for Apple and this<br />
is false advertisement. Put it on the cover that it<br />
is only for Windows and not this sneaky shit that<br />
you first have to buy the book so that only then<br />
you can look inside the book to find this out.<br />
Thanks for nothing.<br />
Dennis Dissen<br />
d: For every free piece of software that we give<br />
away for free with the magazine, we always get a few<br />
<strong>com</strong>plaints that it doesn’t work with any platform that<br />
you care to mention. As flaming responses go though,<br />
this one is a classic.<br />
To be serious though, a quick look at our <strong>Digit</strong><br />
CD pages would have informed this reader that both<br />
of the full packages we offered on <strong>Digit</strong> 83’s CD<br />
were for Windows-only. Why? Because that’s how<br />
the <strong>com</strong>panies behind them made them.<br />
Oh well, we hope the six free full-size, royalty-free<br />
images; Aardan animations; Kempt Flash game – oh,<br />
and the fantastic creative magazine that <strong>com</strong>es with<br />
the CD – is enough to keep Mac users satisfied.
★<br />
star letter: Gay, straight – it’s still porn<br />
In response to your reply to the letter headed ‘Sense and suitibility’ in <strong>Digit</strong> 84:<br />
You had used an image that you referred to as ‘homoerotic’. and have ducked the issue by <strong>com</strong>paring it<br />
to the other erotic images used and printing letters that also miss the point and so strengthen your stance.<br />
The point is that the image was not homoerotic as you claim, it was pornographic. You are designers, so you<br />
know semiology; about signification – so by any intelligent assessment of that image (the position of the<br />
bodies, the facial expressions, the abscence of other meaning), it is pornographic, it overtly illustrates a<br />
sexual act. The other images are erotic, not pornographic as they intimate, not illustrate, a sexual act.<br />
You decided to print pornography in the name of design but have fended off criticism by labelling it<br />
‘erotica’ (which it isn’t) and deflecting the question by printing homophobic responses; however, it doesn’t<br />
alter the likelihood of your readers being offended by the inclusion of pornography and you have not<br />
addressed that question. If instead of your ‘homoerotic’ pic you had chosen one of a woman having<br />
anal sex, would you have printed it?<br />
Simon King<br />
d: We’re not denying that the image could be defined as pornographic. To quote Bill Hicks: “pornography is<br />
defined as something with no artistic merit but causes sexual thought. Well, that sounds like every <strong>com</strong>mercial I’ve<br />
ever seen”. However, we believe that in a serious discussion about what is acceptable for the use of sex and sexuality<br />
in design (in legal rather than moral terms), it’s useful to see examples from both sides of the line. It was there for<br />
academic interest, not to titillate – which so far no-one has accused us of. If the same advert had shown a woman<br />
having anal sex, and received the same response and condemnation from the ASA then, yes, we would have printed it.<br />
Write in & win<br />
This month, the star letter wins a copy of On the Road with Your <strong>Digit</strong>al Camera by Michael<br />
Freeman worth £16.95. It is the essential, all-in-one handbook for the digital photographer<br />
on the road and the definitive guide to planning a digital photographic assignment, trip,<br />
or holiday. The book is aimed at both professional and<br />
‘prosumer’ hobbyist photographers and is packed with<br />
detailed information on file downloads and backups,<br />
email and FTP image transmission, batteries and<br />
international power supplies. It’s written by one the most<br />
widely acknowledged experts in digital photography, and<br />
the author has travelled and taken pictures all around the globe.<br />
To order your copy of On the Road with Your <strong>Digit</strong>al Camera at a<br />
special price of just £13.45 plus FREE postage and packing (worth<br />
an additional discount of £3.50), visit www.ilex-press.<strong>com</strong>/digit<br />
EDITORIAL<br />
Editor-in-chief Matthew Bath matthew@digitmag.co.uk<br />
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Reviews editor Neil Bennett neilb@digitmag.co.uk<br />
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Sub editor Andy Penfold andyp@digitmag.co.uk<br />
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CD editor Richard Clooke richard_clooke@idg.<strong>com</strong><br />
ADVERTISING<br />
Advertising manager Marcus Wilkinson marcusw@digitmag.co.uk<br />
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Contact <strong>Digit</strong> advertising on 020 7071 3681<br />
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CONTRIBUTORS<br />
Deborah Bonello, Michael Burns, Joanne Carter, Simon Danaher, Simon<br />
Eccles, Ed Ewing, Ben Frain, Jan de Schrijver<br />
TYPEFACES<br />
Imago BQ, EvoBQ, Helvetica, Jigger<br />
PRODUCTION SERVICES / DIGITAL STOCK PHOTOGRAPHY<br />
Printed by St Ives (Roche) / Stock photography from Getty Images, plus<br />
additional images from <strong>Digit</strong>al Vision<br />
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WORLD LEADERS IN IT PUBLISHING<br />
If we could... bring something back from the dead<br />
Matt Lynn Chris Neil Andy Dan<br />
d 33
pitch design<br />
34 d<br />
Illustration by Ben Beach & Mark Graham, www.ilovedust.<strong>com</strong>
Pitching for work is vital to landing the good jobs.<br />
The process is loathed by some, but it can be as<br />
creative as the account that’s up for grabs. Here’s<br />
how to charm the people holding the purse strings.<br />
S<br />
ometime during the 1970s, the late Sir<br />
Peter Parker, then head of British Rail,<br />
went to the offices of the advertising<br />
agency Allen, Brady & Marsh to hear a pitch<br />
for his <strong>com</strong>pany’s advertising account. Some<br />
45-minutes after his arrival, a very unimpressed<br />
Parker was still sitting, fuming, in the agency’s<br />
reception area surrounded by a disgusting<br />
array of over-flowing ash trays and polystyrene<br />
coffee cups. Having had enough, Parker stood<br />
up to march out of the reception but was cut<br />
off at the agency’s front door by its chief<br />
executive Peter Marsh, who said: “This is<br />
what it’s like for your customers every day<br />
of the week.” He won the account.<br />
Fast-forward to the present day and<br />
the pitch process is still vital for creative<br />
<strong>com</strong>panies when it <strong>com</strong>es to winning new<br />
business. But it’s not all drama. The use<br />
of pitch theatre such as that employed by<br />
Marsh and co above tends to be favoured<br />
more by advertising than the new-media<br />
industry. However, there are rules and<br />
processes that creatives agree are<br />
necessary ingredients for a successful pitch.<br />
The type of pitches agencies get involved<br />
in tends to vary by discipline. In new-media,<br />
for example, agencies find themselves pitching<br />
to existing clients as often as new ones<br />
because most work is done on a project-byproject<br />
basis. On the other hand, ad agencies<br />
tend to work for clients on a retainer, and pitch<br />
for new ones when they <strong>com</strong>e up for grabs.<br />
Either way, the pitch process is crunch time<br />
for an agency, so getting it right is paramount.<br />
Before the big day, there are things<br />
BY DEBORAH BONELLO<br />
agencies can do to make sure it is as prepared as possible to wow the client.<br />
Tom Adams, co-founder of Mook, the creative digital design consultancy,<br />
says his agency generally insists on meeting the client before a pitch.<br />
“We won’t do any creative work without first meeting with the client,” he<br />
says. “Just relying on a written brief can be misleading so we need to qualify it.”<br />
Adams says the agency has its own way of understanding a brief. “We have<br />
a questionnaire that we send over, and it almost writes the brief for them. It asks<br />
them everything from how much traffic they expect on their site through to which<br />
sites, even those not in their sector, they admire,” he says.<br />
Mark Chalmers, a creative partner at Amsterdam-based advertising<br />
agency Strawberry Frog, says: “Too many people assume the client’s brief is set<br />
in stone. What they think they want and what they need are often different things.<br />
It’s essential to talk over the issues and get to the heart of the matter. Start off<br />
from the same agreed piece of paper.”<br />
It is also worth considering whether a pitch is worth getting involved with<br />
in the first place. Jon Bains, founder of the digital creative agency Lateral, has<br />
little love for the pitch process. “I absolutely hate pitching,” he says. “It’s the<br />
worst, most pointless exercise in the universe and you spend a ridiculous<br />
amount of time working on them.”<br />
He says it’s important to choose your battles. “The main deciding factor<br />
is budget, to be blunt.”<br />
Adams agrees. “We try not to do more than two a month. We probably<br />
get 200-300 in<strong>com</strong>ing requests for pitches a year.”<br />
In the case of new-media work, often an agency has to actually do some of<br />
the work in order to be able to present something to the client. This costs both<br />
money and time. Generally, if the project is a Web site, experts say the best idea<br />
is to put together a prototype of the site that is a few pages deep. It will give the<br />
client a strong idea of what the site will look like and how it will work without<br />
requiring the agency to pretty much build the whole thing on speculation.<br />
Once you have decided to pitch in, do your homework. “Show that you’ve<br />
put some effort in and you’re really trying to understand what the client does.<br />
d 35
pitch design<br />
Do anything you can to put yourself in the<br />
shoes of that brand’s customers,” says Paul<br />
Mallett, managing director of digital marketing<br />
agency Swamp.<br />
Vox pops<br />
He says before going into a pitch, he and<br />
his colleagues often go out into the street<br />
to speak to the public about what they think<br />
about a certain brand or <strong>com</strong>pany. They<br />
record the street interviews and then edit<br />
them into a vox pop linear film to show the<br />
client during the brief. This is a good way<br />
of breaking the ice, as well as showing the<br />
client that you’ve done<br />
your research – plus you<br />
can place some funny,<br />
anecdotal <strong>com</strong>ments<br />
from Joe Public.<br />
Glyn Britton,<br />
managing partner at the<br />
<strong>com</strong>munications agency<br />
Ingram Partnership, says<br />
once you know you’re<br />
pitching for a piece of<br />
business, you should get<br />
cracking straight away. “Two weeks is<br />
regarded as plenty of time but it’s not<br />
unusual to be given two days. It’s really<br />
important not to sit on the brief – start work<br />
on it immediately. Rehearsal is absolutely<br />
key. Understanding the client’s business<br />
is important but you’ll never do it better<br />
than them.”<br />
Ashley Friedlein, chief executive of<br />
E-consultancy, says: “The most important<br />
thing is to understand the client’s market,<br />
customers, and <strong>com</strong>petitors. The classic<br />
mistake is for agencies to go into a pitch<br />
meeting and tell the client what it needs.”<br />
Once you’ve done your homework and<br />
36 d<br />
TOO MANY<br />
PEOPLE<br />
ASSUME<br />
THE CLIENT’S<br />
BRIEF IS SET<br />
IN STONE<br />
MARK CHALMERS<br />
the time <strong>com</strong>es to pitch, it’s important to<br />
send the right people to meet the client.<br />
Chalmers at Strawberry Frog says never<br />
send any more people than the client is<br />
sending, otherwise they’ll be outnumbered.<br />
“You’ll dominate the talking and have a couple<br />
of spare parts. Quality client time is precious,<br />
you need to hear what they have to say.<br />
“When we pitched for the European Ikea<br />
business there were three of us in a room<br />
of twelve. It was great because the focus<br />
was on our work. You could have heard<br />
one of their elusive alun keys drop.”<br />
You should avoid sending in the big<br />
guns to pitch for work. The<br />
danger is that clients will be<br />
disappointed when they find<br />
that the people working on<br />
their business day-to-day<br />
won’t be the people they<br />
trusted their business with.<br />
“The team who will do the<br />
work are sent in – that is<br />
a pitch basic,” says Britton<br />
at the Ingram Partnership.<br />
In terms of environment,<br />
some agencies encourage clients to go to<br />
their offices when they’re pitching. This gives<br />
the agency more control over what the client<br />
hears and sees as part of the pitch. This isn’t<br />
always a luxury that’s available, though, and<br />
if you’re pitching in a client’s office always<br />
get there early to give yourself time to set up<br />
and avoid fiddling around with laptops and<br />
projectors when the client’s in the room.<br />
Once you’re in the room, a lot of your<br />
success will <strong>com</strong>e down to the chemistry you<br />
have with the client team. Ultimately, the client<br />
reps are looking for someone they’re going to<br />
enjoy working with. It’s important that you like<br />
them too – you must try and gauge whether<br />
Above: These mood boards<br />
were made by Random<br />
Media for Creativity<br />
Incubator, a site aimed<br />
at engendering creativity<br />
in the work place. Using<br />
mood boards in your<br />
pitches gives you something<br />
physical to hand to clients,<br />
and gives you visual material<br />
to refer to. An over-reliance<br />
on PowerPoint-style<br />
presentations can be<br />
boring for the client.<br />
TOP TEN TIPS<br />
from Ashley Friedlein, chief<br />
executive of E-consultancy.<br />
www.e-consultancy.<strong>com</strong><br />
1. Most important of all, you<br />
must show the client that you<br />
understand their market, their<br />
customers, and their <strong>com</strong>petitors.<br />
For example, you could do some<br />
independent market research on<br />
their customers to show you<br />
understand them.<br />
2. Question their brief but also<br />
address all questions in briefs<br />
to the letter and then give<br />
more than they asked for.<br />
3. When it <strong>com</strong>es to the creative,<br />
don’t present three finished<br />
options. Focus on demonstrating<br />
your creative process, your<br />
creative insight, and your<br />
creative thinking. Don’t rely on<br />
PowerPoint, but use multiple<br />
media including mood boards,<br />
environments, paper, and<br />
models. Mix it up. Get them<br />
inspired with your approach<br />
and abilities. Present just your<br />
strongest single concept and<br />
how you got there rather than<br />
pre-done variations.<br />
4. Be transparent about costs.<br />
The cheapest cost is not<br />
always the project winner,<br />
but transparent costing is<br />
very important in building trust,<br />
and trust does win pitches.<br />
5. Have an opinion on how they<br />
<strong>com</strong>pare to their <strong>com</strong>petitors,<br />
be strong in your opinions, be<br />
challenging, be brave. If they<br />
really need help, don’t be afraid<br />
to say. Often the bravest and<br />
strongest opinions win through.<br />
6. Flag up your relevant<br />
experience – clients need<br />
reassurance on your abilities,<br />
strategically, technically,<br />
creatively, and in your<br />
process expertise.<br />
7. Talk about return on<br />
investment (ROI) and being<br />
on-time, on-brand, and onbudget.<br />
Use testimonials to<br />
prove your claims.<br />
8. Remember you operate in an<br />
oversupplied market and clients<br />
tend to choose on personality<br />
whims. Therefore do as much<br />
soft research about personalities<br />
in the pitch as possible. If the<br />
client has women on their pitch<br />
team, then make sure you do too.<br />
Phone several times before the<br />
pitch to ask questions and get to<br />
know them better.<br />
9. Be animated and inspiring. Be<br />
keen, look keen. Be confident,<br />
but never arrogant.<br />
10. If offered a choice, early slots<br />
are better as the clients tend to<br />
be fresher. If you are allocated<br />
a slot at the end of the day,<br />
make sure you are quick and<br />
concise. In any case, keep the<br />
whole presentation down to<br />
45 minutes at the very most,<br />
anything longer than that and<br />
you risk boring everyone.
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pitch design<br />
PITCH THEATRE:<br />
THE LEGENDS<br />
Saatchi & Saatchi, when<br />
pitching to Toyota, put a<br />
model of the car in the front<br />
window of the agency. This<br />
required the removal of the<br />
window in order to get the<br />
car in. When the client<br />
turned up it was the wrong<br />
model, so when he came<br />
for the second round meeting<br />
the agency put a second<br />
model in reception.<br />
Media<strong>com</strong>, the media<br />
agency, pitched for the<br />
Royal Bank of Scotland and,<br />
to prove its <strong>com</strong>mitment to<br />
the bank’s business, included<br />
a share certificate for half<br />
a million pounds in the<br />
<strong>com</strong>pany as part of its<br />
presentation.<br />
When <strong>com</strong>munications<br />
agency The Allmond<br />
partnership pitched for<br />
Weetabix, the agency<br />
transformed part of its offices<br />
into a supermarket aisle for<br />
cereals, to demonstrate<br />
its understanding of<br />
Weetabix’s customer<br />
visibility, profile, and<br />
<strong>com</strong>petition. They won<br />
the business.<br />
Advertising agency Publicis<br />
once staged a pitch for an<br />
Italian confectionary brand<br />
in an Italian restaurant. An<br />
obvious idea perhaps, and<br />
a small detail, but it made<br />
a big difference.<br />
38 d<br />
or not they are right for your business and<br />
the kind of people you want to work for.<br />
Ben Swindell, a creative director at<br />
Holler <strong>Digit</strong>al, says it’s important to get your<br />
personality across during the meeting. “If they<br />
haven’t met you before then they’re sizing you<br />
up to see if they can work with you,” he says.<br />
Chemistry set<br />
You want your pitch to be memorable, and<br />
you want the client to trust you and like you,<br />
and one of the ways that agencies try to do<br />
this is via the use of pitch theatre, which<br />
makes it look as though they’ve gone the extra<br />
mile for the client. From examples as extreme<br />
as that used by Marsh and his associates to<br />
win over British Rail, to just attention to small<br />
details, gimmicks can<br />
really help to make an<br />
impression on the client.<br />
Chalmers at<br />
Strawberry Frog says:<br />
“We do everything we<br />
can to bring our proposal<br />
to life. Since when did<br />
someone say ‘pitch on<br />
PowerPoint’? We are the<br />
agency, we should be the<br />
refreshing change to the<br />
daily norm. We won<br />
Emirates in Bloomingdale’s board room<br />
in New York City, we’ve pitched in people’s<br />
houses, we’ve even pitched in our pants.<br />
Pitch theatre has to be relevant.”<br />
On the other side of the coin, pitching<br />
can be a long and arduous task for the<br />
client as well as the agency, as they have to<br />
have lots of different meetings with different<br />
agencies. Anything that makes the process<br />
more interesting and entertaining for the<br />
client has got to be a good thing and will<br />
score you brownie points.<br />
However, experts were quick to mention<br />
the perils of pitch theatre.<br />
Kathleen Saxton, marketing director at<br />
Saatchi & Saatchi, says that pitch theatre<br />
can work wonders, but you have to research<br />
the client. “It has to be relevant, smart and<br />
memorable,” she says. “The best theatre<br />
should all draw from the central idea the<br />
agency is re<strong>com</strong>mending and support the<br />
team, rather than overshadow the thinking.<br />
Theatre needs lots of rehearsing, so the<br />
team feels <strong>com</strong>fortable with all the props.<br />
“There is sometimes a risk that if you are<br />
struggling to crack the strategy or overall idea<br />
that pitch theatre will be ramped up to mask<br />
the shortfall – especially in this market when<br />
we all know that every agency on the list will<br />
be pulling out all the stops.”<br />
Pitch theatre tends to be more the<br />
territory of advertising agencies than newmedia<br />
design and graphic shops. New-media<br />
experts are rather cynical about its value.<br />
Adams at Mook says: “What we tend<br />
to find with graphic design and online<br />
advertising is clients are not taken in by<br />
pitch theatre. They’re quite business-like<br />
and want to see the quality of our creative<br />
work. It’s less about theatre and more about<br />
putting together a solid<br />
creative pitch that they’re<br />
impressed with.<br />
“Very experienced clients<br />
know whether they can trust<br />
you to do their work based<br />
on your previous work for<br />
them or other clients.”<br />
Bains at Lateral isn’t a<br />
fan either. “We don’t do that<br />
but it can work,” he says.<br />
“It depends on who you’re<br />
talking to. Every agency has<br />
its own style. Ours is brutal honesty. We like<br />
to think that agencies hire us because we’re<br />
straightforward and no bullshit.”<br />
Britton at The Ingram Partnership says<br />
that the power of pitch theatre is limited.<br />
“Quite often clients are seeing a range of<br />
agencies, all of whom could deliver what<br />
they need. Theatre won’t win it for you<br />
– being prepared will. Be able to answer<br />
all their questions,” he says.<br />
More important is the need to keep a<br />
pitch simple. This is especially relevant to<br />
agencies pitching for new-media business.<br />
Lateral’s Bains says: “The problem is that<br />
in our industry a lot of the time you’re pitching<br />
to people who don’t know the area.”<br />
Although most clients have specialists<br />
in-house to deal with new-media<br />
developments and marketing, often the client<br />
isn’t a specialist and throwing a load of Webspeak<br />
at them is only going to confuse them.<br />
“Make sure that you talk at a level they<br />
understand. As an industry, we often talk<br />
DO ANYTHING YOU CAN TO PUT<br />
YOURSELF IN THE SHOES OF<br />
THAT BRAND’S CUSTOMERS<br />
PAUL MALLETT<br />
PITCH<br />
THEATRE<br />
HAS TO BE<br />
RELEVANT,<br />
SMART, AND<br />
MEMORABLE<br />
KATHLEEN SAXTON
Above & left: Random Media created these mood<br />
boards when successfully pitching for work on the<br />
video game The Getaway: Black Monday.<br />
over people’s heads,” says Bains.<br />
Richard Exon, new business development<br />
director at advertising agency BBH, says that<br />
rule applies to other disciplines. “Aim for clarity<br />
and simplicity. That’s the pitch’s job - to edit<br />
thousands of hours of creativity and thoughts<br />
into a presentation.”<br />
The idea of simplicity should be regarded<br />
as a golden rule. Pitching with lots of good<br />
ideas just isn’t, well, a good idea.<br />
“In all cases answer the brief simply and<br />
clearly,” says Chalmers at Strawberry Frog.<br />
“Average concentration span is 40 minutes,<br />
go with your gut and pitch the creative you<br />
really believe in. Few people can stomach<br />
five different routes and sustain excitement<br />
or a coherent response. Enjoy your work and<br />
be confident about it. Ultimately advertising<br />
is a confidence game.”<br />
Best foot forward<br />
Mallet at Swamp believes one of the hardest<br />
things is narrowing creative ideas down.<br />
“Never go in with loads of ideas,” he says.<br />
“Most <strong>com</strong>panies are looking for <strong>com</strong>panies<br />
to advise them. So never go in with 15 ideas<br />
– you’ve got to get them down to three. Then<br />
you have to decide what order to present<br />
them in – my advice would be to put the<br />
strongest idea first.”<br />
There are other factors which will<br />
affect the way an agencies pitches. How<br />
much creativity exists within the recipient<br />
organization often defines how a creative<br />
agency approaches them.<br />
Benn Achilleas, design director at Neoco,<br />
says: “If we’re pitching to creative clients then<br />
we’ll go straight into the work and it will tend<br />
to be more expressive. With blue-chip clients<br />
we’re more straightforward and logical.”<br />
Odd though it may seem, many agencies<br />
find that the bigger the client, the more<br />
relaxed the representatives tend to be. The<br />
marketing or Web-development budgets of<br />
smaller <strong>com</strong>panies tend to be much more<br />
modest than big conglomerates, and therefore<br />
more personally precious to the people<br />
involved, who might own a stake in the<br />
<strong>com</strong>pany or have started it up themselves.<br />
Adams at Mook says that the seniority<br />
of the people in the pitch meeting will also<br />
affect how Mook puts together its pitch.<br />
“You have to tailor what you say<br />
depending on the experience of the person<br />
you’re presenting to. Senior people want to<br />
know what they’re getting for their money,<br />
whereas junior people tend to be more<br />
impressed by the visual,” he says.<br />
The format of pitch meetings – which<br />
usually takes place in board rooms or equally<br />
formal surroundings – tend to encourage the<br />
process to be equally formal, and sometimes<br />
it’s good to move away from this. The meeting<br />
should be about reciprocity. Just trawling<br />
d 39
pitch design<br />
through a PowerPoint presentation can be<br />
boring for the client, and it’s generally one<br />
way. Some agencies say using different rooms<br />
for different parts of the pitch – creative<br />
versus strategic for example – gets the client<br />
up and out of their seat, and creates little<br />
mini-breaks throughout the meeting.<br />
BBH’s Exon says: “It’s very important when<br />
pitching to maintain your receptive as well as<br />
transmission modes. It’s tempting to go into<br />
transmit mode, but then you can miss a lot<br />
– you should try to spend half of your time in<br />
the pitch listening.” Watch the client’s reaction<br />
– if something isn’t going down well then cut<br />
it down or just move onto the next part.<br />
Clients appreciate<br />
honesty, too. The<br />
E-consultancy’s Friedlein<br />
says that during a pitch<br />
it’s important to be<br />
transparent about costs,<br />
even if they’re higher<br />
than the client might<br />
expect. This manages the<br />
client’s expectations, and<br />
will prevent the agency<br />
from looking like it’s<br />
trying to sneak extra costs into the business<br />
after having the won the account. “This builds<br />
trust. If a client feels they can trust you it goes<br />
a long way towards winning a pitch,” he says.<br />
The tools you use to present your ideas are<br />
also important. Although PowerPoint and<br />
projectors seem to be the equipment of choice<br />
for most creative agencies when pitching for<br />
new work, more and more <strong>com</strong>panies – even<br />
those showcasing digital creative – are using<br />
storyboards and other props to wow clients.<br />
This helps to step out of the predicted<br />
formality of the pitch situation and encourages<br />
more sitting and pointing around a table and<br />
40 d<br />
THE CLASSIC<br />
MISTAKE IS<br />
TO GO IN AND<br />
TELL THE<br />
CLIENT WHAT<br />
IT NEEDS<br />
ASHLEY FRIEDLEIN<br />
less staring at screens. It aids you in your<br />
quest to be one of the more memorable<br />
meetings for the fatigued client.<br />
Mallet at Swamp says: “When we’re<br />
presenting interactive ideas we’ll still do it<br />
on boards as it keeps it tactile, gets people<br />
involved and stops them staring at a screen.”<br />
Benady at Random Media says boards<br />
are a must over projectors: “We always use<br />
boards. New media agencies generally use<br />
projectors but we use boards which have a<br />
bigger impact. We always use mood boards<br />
that tell the story of how the idea developed.”<br />
Strawberry Frog try to use as many<br />
different things as possible, says Chalmers:<br />
“We try and have a variety<br />
of equipment. It’s more<br />
interesting. From magazines<br />
to pick up, to films, to boards<br />
or posters. It’s important to<br />
have something out you can<br />
refer back to. Projecting work<br />
only allows you to see one<br />
thing at a time. A linear<br />
presentation is fine if your<br />
clients have a photographic<br />
memory.”<br />
So, when the pitch is over how do you<br />
gauge whether it’s a win or lose situation?<br />
“Three times now we’ve been in a pitch<br />
and they’ve really gushed about it afterwards<br />
but then we’ve not won the business,” says<br />
Benady. “Then often the people who seemed<br />
like the least impressed ring us back and<br />
hand us the account.”<br />
Adams at Mook is equally confused.<br />
“We find that the more positive the meeting<br />
then the less likely it is that we’ve won. The<br />
more poker-faced and thoughtful the client<br />
looks then the more likely we are to get<br />
the business.”<br />
THE PITCH’S JOB IS TO<br />
EDIT THOUSANDS OF<br />
HOURS OF CREATIVITY<br />
INTO A PRESENTATION<br />
RICHARD EXON<br />
Above & left: These visuals were put<br />
together by digital agency Holler as<br />
part of a pitch to create a microsite<br />
for Eurostar’s Ski Train service.
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animatics<br />
42 d<br />
Above: Just-released Antics Pre-Viz<br />
puts movie-style animatics and previsualization<br />
in the hands of the<br />
consumer for under a grand.<br />
nimatics<br />
Animatics gets George Lucas all hot and<br />
sweaty. We lift the lid on what he knows<br />
and what you’ve been missing. BY ED EWING<br />
T<br />
hirty years ago when George Lucas was developing<br />
the Star Wars trilogies, he used footage of World War II<br />
dogfights to show his stop-start model-animators what<br />
he wanted the final battle in his film to look like. His sketched<br />
storyboards were legendary for their detail, and when The<br />
Empire Strikes Back came around he used traditional techniques<br />
to roughly animate them on film. Crude, pencil-drawn sketches<br />
of AT-AT Walkers stop-framed their way through Lucas’ moving<br />
storyboard, and into cinematic history.<br />
Fast-forward 20 years and Lucas was taking full advantage<br />
of new technology to give him the creative control he craved.<br />
“George can finally ‘sculpt’ the film itself,” gushed the<br />
StarWars.<strong>com</strong> Web site in 1998. “Using animatics, the film<br />
has be<strong>com</strong>e a responsive medium. As a result, Episode I will be<br />
closer than ever to the Star Wars movie that George wants to see.”<br />
Skip ahead another technological light-year to <strong>2005</strong> and<br />
animatics – or 3D previsualization – is an important and influential<br />
part of the movie-making process. It’s not unusual for entire films<br />
to be blocked out in animatics, for actors to act against a bluescreen<br />
with animatic footage to guide them, or for directors to<br />
work-up ideas in animatic as part of their pitch. And it’s not just<br />
Lucas and his Hollywood colleagues who have access to the<br />
technology – software like RealViz StoryViz and Antics Pre-Viz<br />
can put studio-style power in your laptop.<br />
Cruise control<br />
David Dozoretz is at the forefront of animatics in Hollywood.<br />
In the mid-90s he was an art director assistant at Lucas’ studio,<br />
Industrial Light and Magic (ILM). ILM was trying to sell Paramount<br />
the idea of a helicopter and train chase on a new movie, Mission:<br />
Impossible. Dozoretz was asked to make an animatic to<br />
demonstrate the excitement and flow of the scene.<br />
“In four weeks we put together 100 low-res shots,” Dozoretz<br />
explains in his online bio. “It was the first time CG animatics had<br />
been used to previsualize an entire sequence.” That animatic<br />
pitch helped sell the film not only to Paramount, but to movie<br />
star Tom Cruise as well.<br />
It also made Dozoretz’s career. Lucas saw the animatic and
d 43
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asked the then 24-year-old Dozoretz to help him with his fourth Star<br />
Wars movie.<br />
“George’s storyboards were fantastic,” says Dozoretz, “but as he<br />
got into doing animatics we left many of them behind.”<br />
But Lucas wasn’t into the technology for its own sake: “It’s about<br />
filmmaking,” says Dozoretz, who originally used Form.Z but now uses<br />
Maya with After Effects and Premier for <strong>com</strong>positing. “George knows<br />
what filmmaking tools work for him and animatics are one of those<br />
tools.” In the end, 45 minutes of Episode I was previsualized in 3D<br />
before filming started. By the time it came to work on Episode II,<br />
the entire movie was shot in animatics.<br />
Narrative and control<br />
Lucas uses animatics as a narrative tool: his animatic team headed<br />
by Dozoretz concentrate almost entirely on storytelling, plot, and<br />
character development.<br />
Learning to fly<br />
Oliver Hotz took pre-viz and animatics a step further<br />
when working on The Aviator. While steps 1-4 show<br />
the XF-11 spy plane and the pilot, Howard Hughes<br />
(Leonardo DiCaprio), crashing in Beverly Hills, stills 5<br />
and 6 show Hotz’s motion control camera and motion<br />
Above: George Lucas’<br />
remarkably detailed<br />
storyboards were left<br />
redundant when he<br />
discovered what could<br />
be achieved with<br />
animatics.<br />
control base. Shots developed in animatic<br />
were programmed into the live action rig and<br />
the camera and the sequence was then run.<br />
If the rig set-up couldn’t handle the<br />
movement required for the shot, the filmmakers<br />
But as well as creative control, animatics give filmmakers<br />
acute technical control. California-based <strong>com</strong>pany Pixel<br />
Liberation Front (PLF) has a reputation for hardcore problemsolving<br />
using animatics. The <strong>com</strong>pany has worked on dozens<br />
of films, from Disney’s My Favourite Martian to the Matrix<br />
series. Ron Frankel was a member of PLF before setting up<br />
his own <strong>com</strong>pany, Proof Inc. Frankel says he worked with<br />
both creative- and technical-minded directors.<br />
Spielberg, he says, wanted to “get the major beats down.”<br />
David Fincher on the other hand wanted: “a map for each setup<br />
– with equipment, what lens was needed, camera moves,<br />
and actor placements,” when he came to make Panic Room.<br />
Panic Room is set in a four-storey Manhatten brownstown.<br />
The house is equipped with a “panic room”, a refuge in case<br />
of intruders. On the first night in their new home Meg Altman<br />
and her daughter are burgled, forcing them to retreat to the<br />
panic room. The film unfolds from there, as the intruders try<br />
to force their way in. The camera is king in this movie,<br />
sweeping seamlessly through the building and between<br />
floors, ratcheting up the tension.<br />
Each shot was meticulously prepared. “David decided<br />
to previsualize the entire film,” says Frankel. “We rendered<br />
everything out as AVI files … we could load up an AVI file,<br />
the director could make changes as he was sitting there<br />
and we could hit a button for the next frame capture.<br />
Sometimes he’d still be talking when we were able to<br />
show him the new version.”<br />
A feature of animatic is its un-realism. It means<br />
1 2 3<br />
4<br />
IN <strong>2005</strong>, ANIMATICS<br />
IS AN IMPORTANT AND<br />
INFLUENTIAL PART OF<br />
THE MOVIE-MAKING<br />
PROCESS<br />
5<br />
could <strong>com</strong>pensate with camera movement.<br />
Hotz says: “For me and everyone on set, that was<br />
the most fascinating and beneficial part. The motion<br />
control/base worked so well I’m going to use it on<br />
every project now.”<br />
d 45<br />
animatics<br />
6
animatics<br />
ANIMATICS GIVE<br />
FILMMAKERS<br />
CREATIVE AND<br />
TECHNICAL<br />
CONTROL<br />
characters don’t have to be as fully<br />
developed as full CG. Frankel explains:<br />
“There’s no point in getting bogged<br />
down with <strong>com</strong>plex character animations<br />
that might take days to create. With<br />
Softimage|XSI we created a library of poses.<br />
Characters would sort of skate along, look<br />
left and right, gesture this way and that.”<br />
Extensive planning bore fruit. With the<br />
shots modelled as animatics it was possible<br />
to decide how the physical set was to be constructed<br />
to allow the director’s dynamic shots.<br />
In the end, they built a set like a skyscraper – a<br />
steel box cantilevered so any wall could be moved out.<br />
Director’s cut<br />
Back then that was unusual. Now it’s almost normal. When<br />
Martin Scorsese was directing The Aviator he had immediate<br />
feedback and control and could view different shots, with<br />
different lenses from a “virtual camera” in realtime on a laptop.<br />
When he found a sequence he liked, he pulled it back up and<br />
replayed it on the actual set. The development there was the<br />
use of motion capture software. Using Kaydara MOCAP<br />
resulted in realtime movement through a 3D set. Kaydara’s<br />
roots in game-engine technology helped.<br />
Animatics are not the sole preserve of the director.<br />
For actors working on bluescreen it is often the only visual<br />
reference they have. Jude Law and Gwyneth Paltrow, stars of<br />
20<strong>04</strong>’s Sky Captain and the World of Tomorrow, spent a month<br />
Aviation, guaranteed<br />
Oliver Hotz was pre-viz supervisor on The<br />
Aviator. Responsible for four major VFX<br />
sequences he and a colleague created 25<br />
minutes of previsualization. “We previsualized<br />
every shot, not just the visual effects shots,”<br />
he says. “That helped all of us, including the<br />
director and editor, get a better feel for the<br />
flow of the sequence. When we moved into<br />
the production phase, the pre-viz was also used<br />
as a bidding template for soliciting quotes from<br />
the model shops and special effects houses.”<br />
In production the pre-viz was crucial.<br />
Complicated shots were planned using<br />
animatics, then programmed into motion<br />
control cameras.<br />
“One of the inherent problems of<br />
shooting motion control is it’s usually very<br />
time consuming,” says Hotz. “We had to<br />
find a quicker way.<br />
“I split up the pre-viz animation into two<br />
parts. One was used to drive the motion-base,<br />
which had the full-scale cockpit on it. The other<br />
one drove the motion control camera used for<br />
the actual filming.<br />
“This process turned out to be so<br />
effective that even on location we could<br />
make adjustments or even frame new shots<br />
within minutes. All we had to do was write<br />
out new control files for the two systems<br />
and we were good to go. If the director on<br />
set wanted to try a different angle or setup,<br />
46 d<br />
Above & right: Machinima<br />
is little known outside the<br />
gaming world, but uses games<br />
consoles to allow users to<br />
create their own animatics.<br />
Spielberg is said to be a fan.<br />
Below right: Antics Pre-Viz<br />
is one desktop solution that<br />
allows real-time editing of<br />
animatic storyboards.<br />
we could quickly ac<strong>com</strong>modate that.<br />
Hotz says Maya was the tool of choice,<br />
since it offered the flexibility he needed. “Even<br />
before we went on set, we could check a mockup<br />
of the motion base and the motion control<br />
camera, and preview what they would do, all<br />
within Maya,” he says. “We had all of the realworld<br />
physical limitations of the platforms built<br />
in so we could easily see if the motion-base or<br />
the motion control camera was reaching its<br />
limits, and adjust accordingly.”<br />
www.oliverhotz.<strong>com</strong><br />
acting against a<br />
bluescreen. The entire<br />
movie was previsualized<br />
shot by shot before<br />
shooting began in<br />
London. For Law and<br />
Paltrow playing on an<br />
empty set, the only way<br />
to work was to look at<br />
the animatics of<br />
themselves on screen and then navigate the grids and<br />
markers on the floor which had been plotted there by<br />
the animatic previz.<br />
The future<br />
A natural extension of that, and one which has been toyed<br />
with in Hollywood, is making full length 3D pre-viz films before<br />
green-lighting them. An idea studio accountants would surely<br />
love, but actors deplore.<br />
But as animatics get easier to make, that can’t be far off.<br />
No longer the preserve of a Hollywood elite, off-the-shelf<br />
previz applications are here, creating a perfect pitch-tool<br />
for the advertising and design industry. Antics Pre-Viz and<br />
Realviz StoryViz do similar things, though there’s a big<br />
difference in price – Pre-Viz costs £750, while StoryViz<br />
costs $3,600 (around £1,900).<br />
The software is designed to be user-friendly, building<br />
on game-engine roots, and lets users create animations in<br />
real time. The walking motion of off-the-peg characters is<br />
streets ahead of the “skating” characters developed for use<br />
in Panic Room.<br />
“What sets Antics apart is that it is not another variation<br />
on traditional keyframe animation,” says Antic’s Mark Burton.<br />
“Instead, like a videogame, it harnesses the robust processors<br />
and graphics cards of PCs to offer real-time interactivity.”<br />
Released on March 1 this year, Antics has already been<br />
road-tested on a Hollywood production, says Burton. Its main<br />
selling point, he says, is its ease of use: “It has intelligence<br />
built in. With a simple click, you can direct a character<br />
towards a chair and it ‘knows’ to sit down.”<br />
Users can pick drag-&-drop environments and characters<br />
from a library of content, while characters can be instructed<br />
to move and pick up objects, just like in gaming. “Pick up the<br />
TV and go downstairs” is all you have to type for the animatic<br />
character to do just that, according to the developers<br />
Alternatively, you might like to try: “pick up light sabre, chop<br />
Darth Maul in half”. That’s what George Lucas would do.
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projects<br />
IT’S LIKE<br />
NOTHING THAT<br />
HAS BEEN<br />
SEEN BEFORE<br />
ON BRITISH<br />
TELEVISION<br />
WILL COHEN<br />
www.mill.co.uk<br />
40-41 Great Marlborough Street<br />
London, W1F 7JQ<br />
020 7287 4<strong>04</strong><br />
48 d
DOCTOR WHO<br />
Everyone’s favourite Timelord is back, with a new BBC series and a<br />
huge array of effects created by The Mill. <strong>Digit</strong> bagged the first look…<br />
By Matthew Bath<br />
t’s been a long time – even for a Timelord – but the wait for the new<br />
series of the cult science-fiction drama Doctor Who has been worth<br />
I it. After a break of 16 years – the last TV series episode aired in 1989<br />
– the BBC is set to play-out a revitalized, revamped, and stunningly realized<br />
series that features richly detailed plots, fine characterization, and a level of<br />
visual effects that simply haven’t before graced British TV screens. In a word,<br />
the new Doctor Who – starring Christopher Eccleston, Billie Piper, and a<br />
dizzying array of alien creatures – is amazing.<br />
Since the announcement that Doctor Who will see his Tardis materialize<br />
on our screens, speculation over the series has been rife. Who fans have<br />
filled Web sites with gossip and snatched on-location photos. Even national<br />
newspapers have joined in the guessing game as to how the series will pan<br />
out. Will the Daleks return? Will the Cybermen make an appearance? Can<br />
Billie Piper fill the shoes of previous Doctor Who assistants?<br />
With this level of pre-season hype edging towards fever pitch, the<br />
pressure has been on – not just for the BBC – but also for The Mill, which<br />
has been slavishly working on creating, honing, and polishing a level of<br />
effects that will <strong>com</strong>pliment the return of the series, since it won the pitch<br />
for producing the visual effects.<br />
For the London-based VFX house, the series represents a milestone.<br />
Already renowned for its work on a vast output of effects-heavy <strong>com</strong>mercials<br />
and features, including bagging a Oscar for its work on Ridley Scott’s<br />
Gladiator, The Mill has had its work cut out in order to meet an exacting<br />
schedule.<br />
The result has been the creation of over 1,000 effects shots for the 13<br />
episodes – with episode two accounting for a staggering 200 effects shots<br />
in just 45 minutes. And these aren’t simply star-filled space mattes seen<br />
through the windows of spacecraft; The Mill has been charged with creating<br />
everything from fully CG characters and scenes, to fluids and particle effects,<br />
greenscreen and matte work, colouring and grading, and <strong>com</strong>positing CG<br />
into live action scenes.<br />
This CG shot has featured<br />
in the teaser trailer, and will make its<br />
debut in the new series of Doctor Who.<br />
It’s been a tall order, especially considering<br />
that all the effects aren’t yet <strong>com</strong>pleted. In fact,<br />
when I arrived, the effects deadline for episode<br />
two – by far the most ambitious of the series<br />
– was only a week away. And it’s the end of<br />
February.<br />
Which makes the quiet confidence of<br />
Will Cohen, VFX producer for the series, who<br />
has been working with VFX supervisor Dave<br />
Houghton, something of a surprise when<br />
<strong>Digit</strong> was invited to meet him and be the first<br />
publication to get a look at the new series, and<br />
get a sneak peek into the creative pipeline that<br />
was needed for the effects.<br />
Outside, The Mill’s London office looks<br />
a lot like a bank – all high, white walls, huge<br />
imposing doors, and sparse signage. Look<br />
closely at the electronic bell by the door,<br />
though, and a simple ‘M’ presides over a single<br />
button, wallmounted camera, and speaker. It’s<br />
hardly the tap-dancing, neon-lit, fast-lane of<br />
an entrance you’d expect from one of the<br />
world’s most famous effects studios – and<br />
most people walking down Great Marlborough<br />
Street, just off Regent Street, pass by without<br />
so much as a glance. When I arrived, a gaggle<br />
of white-uniformed beauty salon trainees were<br />
snatching a quick cigarette break from their<br />
course next door, their tanned faces lost in<br />
gossip, oblivious to the effects magic being<br />
conjured up behind them.<br />
Once inside, though, it’s a different story.<br />
The lobby wouldn’t look out of place in a Park<br />
Lane hotel – all chocolate browns, recessed<br />
lighting, deep sofas, and a series of galleried<br />
meeting rooms and offices that overlook the<br />
entrance. It’s quiet, strangely relaxing, and<br />
there are fresh strawberries on the table by<br />
the sofas. I’m just debating whether to tuck<br />
into the fruit bowl, when VFX producer Will<br />
Cohen <strong>com</strong>es bounding out to greet me.<br />
Looking relaxed and confident, he tells me<br />
later that he started life as a runner at The<br />
Mill before heading off to produce effects<br />
work for <strong>com</strong>mercials and TV projects. He<br />
returned around 18 months previously, and<br />
has been working on the Doctor Who project<br />
for much of that time.<br />
By now, I’ve been whisked into a screening<br />
room with the world's biggest Plasma screen<br />
(about eight feet, at a conservative estimate)<br />
and Will is fiddling with the controls that finally<br />
d 49
projects<br />
THE NUMBER<br />
OF EFFECTS IN<br />
THE SCRIPTS<br />
DID MAKE ME<br />
SWEAT A BIT<br />
WILL COHEN<br />
50 d<br />
The teaser trailer for the series<br />
shows the camera zooming into<br />
a CG earth and smacking down<br />
into the heart of London.<br />
blast the first glimpse of an almost <strong>com</strong>pleted<br />
trailer of the first half of the series. It’s big stuff.<br />
The music has been subtly updated by Murray<br />
Gold, while the timetunnel title sequence is a<br />
modern take on the classic. In the series, it’s<br />
coloured red when the Tardis is travelling<br />
forwards through time, and blue when heading<br />
back. The logo – set on a gold oval with plenty<br />
of flare and corona detail – has been crafted<br />
for widescreen viewing.<br />
Will is instantly onto the detail as first the<br />
teaser, then scenes from the first few episodes,<br />
play out. “It’s all about detail,” he enthuses,<br />
as a snow-bound Tardis disappears from<br />
view. “Look at the snow flakes that fall from<br />
the Tardis’ window sills as it disappears – it’s<br />
all subtle particle effects that we just keep<br />
layering onto the scenes.” Indeed, it’s a fleeting<br />
effect, but one that adds to an almost subconscious level of realism. The<br />
Tardis itself was rendered with multiple passes, including one specifically<br />
for paint chips and scratches that it has picked up on its adventures.<br />
What is obvious during the viewing is the sheer range of effects The<br />
Mill has created. From fully rigged CG characters and aliens – themselves<br />
all different – to fluid and water effects, to a fantastic scene in episode one<br />
that features a fully CG earth that positively glows against the backdrop of<br />
space. And as for episode two – which mixes in greenscreen work, <strong>com</strong>plete<br />
CG scenes, and a parade of CG characters and effects – “it’s like nothing<br />
that has before been seen on British television,” says Will.<br />
Because we want to<br />
Yet, in true Doctor Who style, in order to get to here, we need to travel<br />
back a year to when The Mill first pitched for the project.<br />
“We pitched for the project roughly a year ago,” says Will, “and we knew<br />
from April 20<strong>04</strong> that we had got it – and we’ve been planning and working<br />
on it since then,” he says. “We knew the pitch would be fierce – and we had<br />
to make an impact at the pitch. A pitch is a lot about trust, and with the
series there were a lot of detailed, varied scripts involved that meant a huge<br />
range of effects. What the BBC needed was a <strong>com</strong>mitment to <strong>com</strong>munication<br />
from us so there were no surprises, especially in terms of the schedule. From<br />
there, it all organically developed.”<br />
The pitch itself was based on the scripts for the first two episodes –<br />
“I remember reading them and blocking out the number of effects. And there<br />
were a lot of effects – it did make me sweat a bit,” says Will. From there, the<br />
team created some examples of the type of effects that they felt would work<br />
with the scripts, plus drafted out a series of concept artwork and created a<br />
few test shots. They also went armed with animatics of some of the scenes<br />
to show an idea of pacing, and how<br />
<strong>com</strong>pleted shots could work.<br />
With shooting pencilled in for the end of<br />
July, and the cast on board, The Mill and the<br />
BBC held a series of production meetings<br />
from June 20<strong>04</strong>: “basically, we locked the<br />
meeting room door for ten hours and went<br />
through everything,” says Will. The meetings<br />
reviewed production design and models,<br />
looking at which scenes would work best with<br />
physical models, and which would look better<br />
as CG. “It also gave us and the BBC a chance<br />
EACH EPISODE<br />
IS SET IN A<br />
COMPLETELY<br />
DIFFERENT<br />
PLACE – FROM<br />
SPACE TO<br />
LONDON<br />
WILL COHEN<br />
to lay down some ground rules for the production, to ensure the schedule<br />
was achieved.”<br />
The Mill then broke each script down and blocked out the sequences as<br />
a series of storyboards, detailing what additional design would be required,<br />
and what digital effects were needed. An effects list was then drawn up<br />
with deadlines, with the 3D people on the team jumping in and working on<br />
concepts and designs right from the off. By July, the first batch of physical<br />
models from the BBC’s production department rolled up at The Mill, allowing<br />
the team to scan in the models and use them as a basis for CG work.<br />
Some of the CG modelling work evolved during the process, says Will.<br />
One character in episode two, a creature who is seen as a stretched piece<br />
CG creatures abound.<br />
These spiders from<br />
the new series were<br />
created in Alias Maya,<br />
and are fully rigged.<br />
They were then<br />
<strong>com</strong>posited with<br />
Shake and Inferno.<br />
Billie Piper be<strong>com</strong>es the latest to<br />
try to better Bonnie Langford’s<br />
performance as the Doctor’s<br />
assistant.<br />
of skin stitched to a metal frame, was originally<br />
slated to be a physical model, with minimal<br />
CG work. Yet the need to show her with<br />
translucent skin with effects such as blood<br />
flow, meant that it quickly moved to being<br />
a full CG character.<br />
“The alien, played by Zoë Wannamaker, is<br />
one of my favourite CG characters,” says Will.<br />
“We shot Zoë delivering her lines, and then<br />
recreated the CG character with all the facial<br />
expressions based on her.”<br />
The upshot is that the<br />
character looks… well, like<br />
a flattened version of Zoë. To<br />
create her, The Mill deployed<br />
Alias Maya to build and rig the<br />
model, adding texture and<br />
lighting detail. The animators<br />
then used both the shots of<br />
Zoë acting her lines, and DAT<br />
audio recordings, to build a<br />
series of blend shapes for key<br />
mouth and facial expression shapes. Even<br />
her eye colour and mascara were faithfully<br />
reproduced as textures, with the<br />
lip-syncing created by hand in Maya.<br />
With the CG model appearing full-screen as a<br />
major character, the CG had to be believable,<br />
but also represented another challenge for the<br />
series workflow.<br />
“Creating the effects has been a<br />
challenge,” admits Will, “especially <strong>com</strong>pared<br />
to other TV series or sci-fi series. Other shows<br />
are typically set in the same place – such as<br />
a spaceship in the likes of Battlestar Galactica,<br />
or graveyards in the case of Buffy – so the<br />
effects are continuous from one episode to<br />
the next. A prime example is a scene through<br />
a spacestation’s window that shows a very<br />
good starscape. If the series is set in space<br />
each week, those effects can be reused with<br />
minimal hassle.<br />
“Doctor Who, on the other hand, is more<br />
fleeting; each episode is set in a <strong>com</strong>pletely<br />
different place and time – from space to the<br />
streets of London – so the challenge is to<br />
create different effects for all these different<br />
environments,” he adds. “Shows like Buffy will<br />
reuse an effect, such as a vampire turning to<br />
dust, and the team will then put their efforts<br />
into the CG needed for the series finale, such<br />
as a CG dragon or something. Each episode<br />
d 51
projects<br />
After a period of frantic speculation,<br />
Christopher Eccleston was named<br />
as the new Doctor Who, as shown<br />
in this exclusive shot from the series.<br />
Our thanks to The Mill and the BBC for their<br />
help with this feature. All images are either<br />
copyright the BBC or The Mill, respectively.<br />
52 d<br />
GLADIATOR HAD 100<br />
EFFECTS SHOTS. WE’VE<br />
HAD NINE MONTHS DO TO<br />
TEN TIMES THAT NUMBER<br />
WILL COHEN<br />
of Doctor Who is like a series finale in terms of work. If you <strong>com</strong>pare it to<br />
the likes of Gladiator, which The Mill worked on – well, that had 100 effects<br />
and took around six months to <strong>com</strong>plete – we have had nine months to do<br />
ten times the number of effects.”<br />
Other effects are notable by their colouring and <strong>com</strong>positing prowess.<br />
The view of the earth, as seen from space, is used both in episode one and<br />
two. Here, The Mill created a high-resolution model of the globe – in one<br />
scene, it zooms in through the stratosphere smack into the heart of London<br />
– and then <strong>com</strong>posited it using Apple Shake and Discreet Flame.<br />
For one episode, which features a morphing character with liquid-plastic<br />
skin, the team mixed physical models with CG effects. In many scenes, the<br />
actor was given a plastic sheen in make-up. In others, a digital morph<br />
involving the actor’s fingers – in the style of the T1000 in Terminator 2 –<br />
took the team three weeks, not only to model and animate using Maya,<br />
but also to match the CG to the shot.<br />
Showtime<br />
“A lot of the scenes were shot against greenscreen,” says Will, “so until the<br />
first screening, no-one had seen the <strong>com</strong>pleted scenes.” One such scene,<br />
in episode two, features the Doctor set in a <strong>com</strong>pletely digital matte-painted<br />
environment. The team have been updating the scene as the schedule<br />
proceeded, adding render passes for rust and grime layers, 3D fans, beauty<br />
passes, and particle effects such as steam. All are subtle (apart from the<br />
cool, huge fans), but pull the CG from TV land into the level seen in movies.<br />
Rendering was a huge technical challenge for The Mill. “We have a 100machine<br />
render farm,” says Will, “and we had 30 machines dedicated to the<br />
project during the day, and the full 100 during the night. The sheer amount<br />
of passes added to the farm’s workload.”<br />
The need for a strong creative and technical pipeline was paramount<br />
for the project to succeed – something that Will was responsible for: “I’ve<br />
lost lots of sleep over the schedule,” he says – then, he reaches down and<br />
touches the wooden skirting board of the screening room we’re in – “and<br />
once the series starts airing, we’re going to have 13 weeks with which to<br />
finish the remaining episodes. You’ll be able to start the countdown then.”<br />
Two key elements were required for the project to work: a great effects
team, and smooth <strong>com</strong>munication between<br />
the BBC, writer/producer Russell T Davis,<br />
and producer Julie Gardner.<br />
“We have 20 people working full time<br />
on the project,” says Will, and he’s obviously<br />
impressed that he's pulled together the top<br />
talent from The Mill to work on it. “Each<br />
team member works on their own shots<br />
– pretty much to <strong>com</strong>pletion – rather than<br />
the traditional way of doing it which is to<br />
break down shots into tiny segments and<br />
people work on a small part of a single shot.<br />
It means people own the shot they’re working<br />
on and sometimes you’re working on a new<br />
shot every day. There’s tons of creative scope<br />
for the team – someone won’t just work on a<br />
shader – it’s very collaborative.”<br />
For <strong>com</strong>munication, The Mill made use<br />
of BeamTV – a broadband, hack-proof closed<br />
network that can literally squirt HD footage<br />
(Doctor Who is shot with Beta SP) to members.<br />
"BeamTV was great. It meant that we<br />
could work on an effect, or <strong>com</strong>posite a CG<br />
character into a live-action scene, and then<br />
the episode director could <strong>com</strong>plete a day’s<br />
filming in Cardiff, go home and over<br />
broadband download and view the scene,”<br />
says Will. “It made for instant feedback on<br />
our work – decision making and sign-off was<br />
much quicker. With so many shots, the ability<br />
to decide on a shot, then move on, is vital.”<br />
Feedback on the project has obviously<br />
been limited: “security reasons,” cites Will.<br />
It means that peers have not had a chance<br />
to evaluate the project, but Will beams when<br />
we start talking about feedback from the BBC.<br />
“When the client sees it, it’s a nice experience<br />
– you can sit back and enjoy it. Julie and<br />
Russell were like kids in a sweetshop<br />
when they saw the <strong>com</strong>pleted episodes.”<br />
So, with the clock counting down, and the<br />
Tardis confined to the small screen, the only<br />
way for The Mill is to head into the future. With<br />
the expectation of the fans, the BBC, and the<br />
viewing public, the prime-time series will no<br />
doubt be a major water-cooler topic from the<br />
end of March. Touch wood, of course.<br />
d 53
projects<br />
Credits<br />
Project: Singin’ in the Rain<br />
Client: Volkswagen<br />
Production: Stink<br />
Post Production: The Moving Picture<br />
Company, www.moving-picture.<strong>com</strong><br />
020 7434 3100<br />
Tools: Inferno, Combustion<br />
Introduced: 27 Jan <strong>2005</strong><br />
Based on Singin’ in the Rain, 1952<br />
Starring Gene Kelly<br />
Production MGM<br />
Contact www.mgm.<strong>com</strong><br />
54 d<br />
DIRECTORS<br />
BUILT THE<br />
WHOLE SET<br />
COMPLETE<br />
WITH RAIN<br />
MACHINES AT<br />
SHEPPERTON<br />
STUDIOS
ALL SINGIN’ VW<br />
Recreating the famous Singin’ in the Rain sequence to advertise the<br />
VW Golf GTI was the challenge for Stink. It came up smelling of roses.<br />
ou’ve probably seen it on TV by now. The camera opens on an<br />
atmospherically lit Gene Kelly, swinging on a lampost, singing<br />
Y the merry tune that we all know and love from 1952’s Hollywood<br />
hit smash Singin’ in the Rain. Then, a hip-hop beat drops and Kelly is<br />
flick-flacking through the puddles, breakdancing across the cobbles<br />
and getting jiggy with a shiny new Volkswagen Golf Gti.<br />
Left aghast at the digital wizardry employed by those clever<br />
technicians at production <strong>com</strong>pany Stink we rushed to find out<br />
how they’d done it. I mean, Kelly’s not still alive is he?<br />
No, the answer is of course that the directors built the whole<br />
set – <strong>com</strong>plete with rain machines – at Shepperton Studios and<br />
had a real-life dancer breakdance, body pop and tip-tap-toe in tune<br />
to the jazzed up music. Cool.<br />
“Moving Picture Company (MPC) received a script from Stink and<br />
were asked to advise on the potential challenges of adding Gene Kelly’s<br />
face to the bodies of dancers,” explains Sophie Trainor at MPC.<br />
“The immediate challenge was how best to approach using Gene's<br />
head from the film. We began the post work using images from the<br />
DVD, but thankfully an HD resolution master<br />
appeared a few days later.”<br />
“A copy of the set used in the classic<br />
movie was built at Shepperton Studios, using<br />
rain machines. A camera mounted on a crane<br />
was used for the majority of the shots to match<br />
the feel of the original film.” As well as the set,<br />
directing duo NE-O cut a rough animatic from<br />
the film that was used as a guide throughout<br />
production.<br />
<strong>Digit</strong>al head<br />
Sophie is keen to point out that no digital<br />
actors were harmed in the making of this spot.<br />
“Every shot uses Gene’s head from the original<br />
movie. First, we needed to remove the dancer’s<br />
head - this was ac<strong>com</strong>plished by repeating a<br />
similar camera move for a clean background<br />
pass on set. In Inferno, the clean pass was<br />
stabilized, tracked and mapped onto the<br />
dancer’s head.<br />
“We sourced a high-definition master of<br />
the original sequence, then edited the shots<br />
of Gene – a particularly <strong>com</strong>plicated process<br />
as some shots are 15 seconds long – and in<br />
certain cases Gene’s head had to be reversed,<br />
frame-cut and morphed together to match<br />
the dancer’s moves. This was then cut out<br />
and stabilized from the film before being<br />
tracked back onto the dancer’s body.<br />
“As a final touch to the work <strong>com</strong>pleted<br />
in Inferno, we re-transferred the <strong>com</strong>mercial<br />
back to film before grading the negative<br />
to be<strong>com</strong>e the final master. This process<br />
of re-shooting to film really helps to blend<br />
the <strong>com</strong>posites and gives an organic feel<br />
to them.”<br />
Background rain and splash effects<br />
were shot in the studio, while particularly<br />
<strong>com</strong>plex shirt and tie animation required<br />
hand animation to blend with the new head.<br />
“This was achieved using warping and<br />
tracking tools in Inferno and in some cases<br />
painted by hand,” says Trainor. “There is no<br />
3D in the ad,” she adds. “On the 2D side,<br />
Inferno was the main <strong>com</strong>positing tool<br />
with Combustion used for roto work.”<br />
The ad first aired on 27 January and won<br />
plaudits from viewers, the industry and Kelly<br />
fans alike. The client liked it too.<br />
By Matthew Bath and Ed Ewing<br />
d 55
projects<br />
WE WERE<br />
SHOOTING IN<br />
AN ICE-CLAD<br />
ENVIRONMENT,<br />
USING FLAME-<br />
THROWERS<br />
SIRIO QUINTAVALLE<br />
56 d
THE LAST<br />
DRAGON<br />
Here be dragons... Framestore CFC found experience with<br />
dinosaurs helped when it came to creating fire-breathing reptiles.<br />
W<br />
hen you're looking for a VFX team to bring an essential burnish<br />
of authenticity to a crypto-zoological documentary about firebreathing<br />
reptiles, who you gonna call? Framestore CFC were<br />
delighted that The Last Dragon was nominated for its outstanding visual<br />
effects by the Visual Effects Society in its third annual Awards short-list.<br />
The 100-minute programme first aired in Germany in November 20<strong>04</strong>,<br />
and again on Channel 4 on 5 March <strong>2005</strong>.<br />
Billed as a “thrilling investigation” into these legendary beasts,<br />
The Last Dragon uses a docu-drama approach to bring plausibility to its<br />
subject. The programme’s premise is that dragons existed from prehistoric<br />
times, co-existing with both the dinosaurs and then later with mankind,<br />
be<strong>com</strong>ing extinct only relatively recently, thanks to man’s ruthless hunting.<br />
A 35-strong team from Framestore CFC delivered 167 shots – some<br />
35 minutes of CG – in 25 weeks for The Last Dragon, making it one of<br />
the fastest turnarounds the <strong>com</strong>pany has ever delivered. "We were helped<br />
enormously by the experience we’ve gained with the Walking With Dinosaurs<br />
series and specials over the last few years,” says CGI Supervisor Alec Knox,<br />
“From the dragons’ walk/run/flight cycles, to tricks that give the impression<br />
that there’s a physical camera move where it’s actually done electronically,<br />
there were a hundred little techniques we’d developed on the dinosaur<br />
projects to get great results at speed.”<br />
The Last Dragon consists of two threads. The first is the dramatized<br />
story of Dr Tanner (Paul Hilton), a rogue palaeontologist whose belief in<br />
the existence of dragons is triumphantly vindicated when he is air-lifted<br />
in to perform an autopsy upon some mysterious animal and human<br />
remains which have been discovered in a remote Romanian ice-cave.<br />
The second thread takes the form of a series of ‘documentary’<br />
flashbacks, interwoven with Dr Tanner’s adventure. These take us back<br />
to several illustrative moments during the prehistory and history of the<br />
dragon, showing the creature evolving into several different iterations<br />
The artists at Framestore CFC were able to use their experience of working on the BBC’s Walking With Dinosaurs<br />
when it came to creating The Last Dragon. The project required a full 35 minutes of CG in 25 weeks – one of the<br />
fastest turnarounds the <strong>com</strong>pany has ever had to work towards.<br />
– Prehistoric, Marine, Forest and<br />
Mountain. These scenes, which feature<br />
hunting, fighting, mating, and nesting<br />
dragons, are authoritatively narrated<br />
by Ian Holm.<br />
Shooting took place in three separate<br />
week-long segments between March and<br />
May 20<strong>04</strong>. These were in La Palma, in the<br />
Canary Islands, for the prehistoric footage,<br />
Chamonix, in the French Alps, for the mountain<br />
sequences, and at Anduzes, near Nimes,<br />
where a small bamboo forest provided<br />
the necessary Chinese forest location.<br />
Flame-throwers<br />
Senior Compositing Artist Sirio Quintavalle<br />
supervised the shoot for Framestore CFC.<br />
“The ice-cave sequences were interesting,”<br />
he recalls. “We were shooting in these<br />
extraordinary ice-clad environments, using<br />
flame throwers – a unique experience.”<br />
The crew also suffered the headaches and<br />
sickness that attend working at high altitudes,<br />
and Quintavalle also found himself donning<br />
a wet suit to create the necessary water<br />
interactions during the Marine dragon shoot.<br />
The Last Dragon bolsters its narrative<br />
with some ingenious “scientific” explanations<br />
for various aspects of dragon physiology,<br />
including their ability to fly and to breath<br />
fire. Fire performs multiple functions for the<br />
dragons: as a weapon, a signal, a triumphant<br />
post-coital roar, a barbecuing aid, and<br />
sometimes to warm and form their eggs,<br />
which are kept in dragon-built kilns.<br />
“We shot flames on location where<br />
appropriate,” says Quintavalle, “And<br />
supplemented them with a flame-thrower<br />
effects shoot for the flying sequences<br />
and the kiln shots where we needed the<br />
flames to have a more magical quality.<br />
“We built a model of the kiln in the<br />
studio, matched up the camera angles<br />
and flame direction to Lead Animator Neil<br />
Glasbey’s rough animation, and shot at 75fps.<br />
We also added magnesium powder for a bit<br />
of extra sparkle.” The task of <strong>com</strong>positing<br />
the shots was later carried out by Quintavalle<br />
and others, working – appropriately enough<br />
– in Flame and Inferno.<br />
By Matthew Bath and Ed Ewing<br />
d 57
insight<br />
TribalDBB<br />
Tribal DDB London is ten this year. That’s quite an age for a new-media<br />
ad agency. We asked them to tell us all their secrets and they said yes.<br />
By Ed Ewing<br />
Tribal DDB<br />
12 Bishops Bridge Road<br />
London<br />
W2 6AA<br />
Tel +44 (0)20 7258 4500<br />
www.tribalddb.co.uk<br />
58 d<br />
T<br />
ribal DDB in London is<br />
staffed by “rock stars,<br />
socialites, sex machines<br />
and knife throwers,” according<br />
to their design director Victoria<br />
Buchanan.<br />
“We’re neither old-school<br />
advertising nor trendy new-media<br />
wankers – just people,” adds<br />
creative director Ben Clapp.<br />
Immediately suspicious of<br />
any 32-year-old creative director<br />
of a new-media ad agency<br />
claiming not to be a new-media<br />
wanker (NMW), <strong>Digit</strong> set out to<br />
see if in fact the reverse was true.<br />
But no, it seems that despite our<br />
best investigative journalism efforts<br />
we cannot conclusively prove the<br />
NMW tag. Instead, Clapp claims<br />
the label of “survivor”: “A few<br />
veteran dot-<strong>com</strong> crash survivors<br />
seem to be celebrating their tenyear<br />
anniversaries at the moment<br />
and Tribal is happy and relieved<br />
to be one of them,” he says. “Tribal<br />
started in 1995 as BMP interaction<br />
but joined the global Tribal DDB<br />
network soon after. It’s grown,<br />
and shrunk, and grown again<br />
since then. The biggest shake<br />
up being a merger in 2001.”<br />
Tribal DDB Worldwide has 20<br />
offices worldwide and according<br />
to its Web site is a “top ten<br />
international digital marketing<br />
agency with a strong reputation<br />
for strategic thinking and excellent<br />
creative work.” They deliver the full<br />
spectrum of digital services from<br />
online marketing, media buying<br />
and planning and strategic<br />
direction through to Web<br />
design and programming.<br />
Skin off the puff and you<br />
find a very lean, hungry, ambitious,<br />
and successful global new-media<br />
agency. Tribal DDB London’s clients<br />
include The Guardian, Volkswagen,<br />
Harvey Nicols, British Gas, Lunn<br />
Poly, Philips, BT Yahoo!, Dairy<br />
Council, Camelot, and Axa.<br />
Life in the UK<br />
Clapp was appointed creative<br />
director in July last year. It’s an<br />
exciting time for any new-media<br />
agency he says, not least because,<br />
“money is being spent again and<br />
a lot of it on digital.” He adds:<br />
“The UK creative industry is really<br />
healthy at the moment and as far<br />
as traditional digital formats go,<br />
great work is already being<br />
produced. The problem is that<br />
not enough truly visionary work<br />
is <strong>com</strong>ing out of digital and there<br />
are huge opportunities here.”<br />
Buchanan agrees: “The work<br />
we see as bland, is stuff that<br />
displays myopic thinking about<br />
the potential of digital. Like Web<br />
sites built for the sake of having<br />
a Web site. That and old clichés<br />
such as ‘Skip intro’ buttons,
overuse of ‘easing’ in Flash, reading<br />
debates about whether intrusive<br />
formats work or not. We have<br />
to all consciously move on from<br />
these things.”<br />
In fact Clapp isn’t all that<br />
inspired by what he sees going<br />
on in the digital world in the UK.<br />
“The un<strong>com</strong>fortable truth is that<br />
the work that’s really exciting<br />
us is <strong>com</strong>ing out of the US at<br />
the moment. Crispin, Porter and<br />
Bogusky’s work for BK and Mini<br />
– the way their whole campaigns<br />
are built around a single thought,<br />
often expressed through a digital<br />
hub, is changing advertising. Even<br />
in logistical terms, it’s incredible.<br />
We worship their obese US asses.”<br />
Perhaps the most exciting<br />
thing about the UK at the moment<br />
is: “seeing the influence of the<br />
Internet permeate culture as<br />
a whole,” he says.<br />
Internet virgins<br />
Tribal’s clients are sophisticated<br />
users of the Web. They are not<br />
internet virgins by any means,<br />
says Buchanan: “Tribal have longterm<br />
client relationships. We are<br />
not a novelty to them and neither<br />
is the Internet.<br />
“Experienced and discerning<br />
advertisers such as Volkswagen<br />
or The Guardian expect much<br />
more from agencies, and we<br />
work closely together all the<br />
THE SAD TRUTH<br />
IS THAT THE<br />
WORK THAT’S<br />
REALLY EXCITING<br />
US IS COMING<br />
OUT THE UNITED<br />
STATES. WE<br />
WORSHIP THEIR<br />
OBESE US ASSES<br />
BEN CLAPP<br />
Behind the wheel<br />
Tribal’s work for VW allows users to<br />
interactively find out about the car in<br />
microscopic detail. Users can also<br />
configure the car online. The <strong>com</strong>pany’s<br />
work for Marmite was lighter of heart,<br />
but equally creative.<br />
way through projects.<br />
“We have a new generation<br />
at Tribal which has <strong>com</strong>e through<br />
the ranks,” says Clapp.<br />
“A new MD, a new creative<br />
director and a new head of<br />
planning. We now have a far<br />
more honest, intelligent set-up<br />
and spend more time planning<br />
creatively and technically. We<br />
have evolved into a full service<br />
agency, growing off into specialist<br />
areas in advertising such as<br />
Web sites, ECRM, video, 3D,<br />
and interactive TV.”<br />
Award winning<br />
Being part of Tribal DDB Worldwide<br />
has helped. The DDB network<br />
d 59
insight<br />
VW Phaeton<br />
“Handling Volkswagen’s first entry into the luxury car sector, our research showed<br />
the target audience had a desire to discover products for themselves,” says Tribal’s<br />
design director Victoria Buchanan.<br />
“The site illustrated the depth of engineering in the design by allowing the<br />
audience to freely explore every aspect of the Phaeton – even to microscopic levels.<br />
“In order to explore the site in such a free way the conventional rules of<br />
designing a site (in those days) were deliberately turned on their heads. The<br />
approach created a truly unique Web site where you can freely move around stars<br />
containing pockets of information, pictures, animation or just sexy stuff. Follow a<br />
path and you click through to micro levels of details.<br />
“The Phaeton was a big technical step for us as this whole site is dynamic, all<br />
content is generated on the fly as opposed to a set number of screens pulled from a<br />
database. The approach created a truly unique Web site and was a big step for us.<br />
“Working without an above-the-line campaign to support it Tribal picked up four<br />
major awards, including D&AD, for its site promoting Phaeton. We also took over the<br />
whole of Selfridges’ window with an interactive display.”<br />
The campaign won a D&AD Silver Award as well as awards from Clio, OneShow<br />
and the Account Planning Group (the first ever to be awarded to a digital agency).<br />
As such it was considered a real milestone for the agency, and they worked hard<br />
together to achieve the result.<br />
was named the Most Awarded<br />
Agency Network in the world<br />
for 20<strong>04</strong> by the Gunn Report. It<br />
also got Adweek’s Global Agency<br />
Network of the Year for the second<br />
year in a row. “Being a part of<br />
that achievement and structure<br />
of talents sets us apart from most<br />
other digital shops,” says Clapp.<br />
Tribal won a lot of awards in<br />
20<strong>04</strong> including D&AD, Clio, The<br />
One Show, IMAA, Epica, and IAB<br />
– and it is proud of its record.<br />
“But to be honest,” says Buchanan,<br />
“we’re genuinely not driven by<br />
60 d<br />
award-hunting, though we<br />
recognize that only the best work<br />
wins any of the decent ones. We<br />
never make or adapt work to win<br />
awards, and the recognized awards<br />
such as D&AD or Cannes are the<br />
only ones we pay to enter. Many<br />
are just money-making schemes,<br />
you may as well buy a trophy.”<br />
“We’re equal first in the number<br />
of IAB ‘campaigns of the month’<br />
we’ve clocked up, and we’re<br />
pleased with that local standing<br />
as it reflects the UK situation,”<br />
adds Clapp.<br />
ThomsonFly<br />
“ThomsonFly was an interesting project in that it was pushed into new areas by the<br />
client themselves,” says creative director Ben Clapp.<br />
“We were in the process of creating digital advertising work for the launch of<br />
TUI’s new airline ThomsonFly. The ads used a very smooth, clean, but rich animation<br />
style of white lines extending from the type. The intention being to use the smooth<br />
animations to brand the airline as simple and inexpensive rather than merely<br />
‘budget.’ When we presented the work, the client was so pleased with it that they<br />
wanted us to run it as TV, which we did.”<br />
“We created the ads in Flash and reformatted them, making them longer and<br />
more detailed. A soundtrack was added (which is now used for all Thomson holiday<br />
TV work) and a voiceover, but essentially they were the same ads appearing on the<br />
TV and cinema as in the embedded online work.<br />
“It really made us realize how high our production values had risen that we could<br />
produce TV ads in-house. As with all our project it forced us to recreate, redesign<br />
and develop technical and creative answers for clients and pushed our technical and<br />
artistic creativity in the studio and helped us to grow and develop our disciplines.<br />
“Obviously, the attention from the award-winning projects has also helped attract<br />
attention and brought in people who want to work with us, while the technical work<br />
has developed relations with third party media owners and opened new arenas for us<br />
to advertise in,” adds Clapp.<br />
Being a part of the acheivement and structure of talents of the global Tribal DDB network sets us apart from most other digital shops.<br />
One of the awards the <strong>com</strong>pany<br />
is most proud of is a D&AD Silver<br />
for its work on the Sony Mavica.<br />
Clapp explains: “The Sony Mavica<br />
was one of the first affordable and<br />
accessible digital cameras in the<br />
marketplace. Our approach was<br />
to donate a number of cameras to<br />
young artists and filmmakers and<br />
ask them to shoot short films for<br />
use in our advertising campaign.<br />
“Films were shot over the course<br />
of a month and were among the<br />
first films streamed into online<br />
advertising formats. The ad work<br />
won D&AD silver – the first<br />
digital advertising ever to win<br />
such an award. That helped put<br />
us on the creative map and also<br />
demonstrated the benefits of<br />
having creative, media planning<br />
and buying in one place.”<br />
The cutting edge<br />
Looking at the new VW GTI<br />
campaign it’s clear this is the<br />
cutting edge. “The site is a truly<br />
interactive video of the new GTI,”<br />
says Buchanan. “It’s a video<br />
experience you control.
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insight<br />
Pretty soon people will access all their home entertainment from one digital device. This throws up a challenge for us. We need to understand how to exploit this creatively.<br />
We have worked within 3D and<br />
broadband limitations to create<br />
an immersive experience of the<br />
GTI as it drives. Users can choose<br />
direction and focus in a collection<br />
of short looping videos embedded<br />
in flash. The site also allowed you<br />
to configure a GTI online, which<br />
proved hugely successful with<br />
21,400 configurations before the<br />
car launched. An interactive TV<br />
addition helped enhance the<br />
famous Singing in the Rain TV<br />
ad and brought elements of the<br />
Web site and TV together in an<br />
62 d<br />
iTV experience.” Phew.<br />
“We make a point of getting<br />
a diverse bunch of people involved<br />
at the early stages of a brief,”<br />
says Clapp. “We run organized<br />
brainstorms and planning sessions<br />
which allow everyone – from media<br />
planners to creatives to techies<br />
– to understand the brief and<br />
to pitch in with ideas.”<br />
Tools for the job<br />
From there it’s down to the knife<br />
throwers, or creatives, who use<br />
Photoshop, Illustrator, FreeHand<br />
Tribal DDB has an impressive list<br />
of clients, including Philips, and<br />
The Guardian (top).<br />
and Flash for design work, Flash<br />
MX 20<strong>04</strong>, php, and MySQL for<br />
Web development, and After<br />
Effects and Avid for video.<br />
But there’s no laurel-resting<br />
at Tribal. “Things are changing<br />
again and rapidly,” says Buchanan.<br />
“Pretty soon people will access<br />
all their home entertainment<br />
from one digital device. This<br />
throws up a challenge for us.<br />
We need to understand how<br />
we can exploit this creatively,<br />
to produce work that’s innovative<br />
and groundbreaking.”
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insight<br />
DAVID DROGA’S<br />
AD AGE<br />
“Selling is everything, from chatting up a girl in a bar to what<br />
you wear in the street.” But selling is changing, says David<br />
Droga, one of the most biggest creative names in advertising.<br />
64 d<br />
who David Droga<br />
<strong>com</strong>pany Publicis<br />
url www.publicis-usa.<strong>com</strong><br />
words Andy Penfold<br />
D<br />
avid Droga may be one of the biggest names in<br />
advertising, but as a consumer, he’s as cynical as<br />
the rest of us. Worldwide creative director of the<br />
huge agency Publicis, Droga doesn’t like to be sold to,<br />
and he says it’s a trait he shares with the British public.<br />
“I think the British general public is more aware of good<br />
design and good advertising,” he says. “The British don’t<br />
just sit back and accept rubbish.”<br />
Droga is an authority on advertising markets around<br />
the world. He’s led creative departments all over the<br />
globe, starting in his native Australia. In his early 20s,<br />
he joined OMON – a small, Sydney-based start-up<br />
– and quickly turned it into Australia’s hottest agency.<br />
At 27, he took the creative director role at Saatchi &<br />
Saatchi Singapore. Success there earned him the<br />
opportunity to lead Saatchi’s London office.<br />
In three years, Saatchi had returned to the top<br />
of the advertising tree – winning the Cannes Agency<br />
of the Year in 2003. Now, in his worldwide creative<br />
director role at Publicis, his job is to apply his golden<br />
touch to one of the largest agencies in the world.<br />
Droga says his impulse to conquer the world <strong>com</strong>es<br />
from his Australian roots. “Everybody in Australia seems<br />
to don a backpack and travel the world when they’re<br />
about 18. I did it business-wise,” he says. “In Australia,<br />
unless you’re a sportsperson, if you want to create any<br />
ripples around the world you really have to do it from<br />
someone else’s backyard.”<br />
Droga’s ambition works alongside some firm<br />
principles. The standards he has set himself throughout<br />
his career show the extent of his drive. “Advertising is<br />
an industry in which lots of pressure is on you,” he says.<br />
“I believe I’ve had high standards, and I’ve tried to live<br />
up to those, and be my own barometer.” He also has a<br />
fierce work ethic: “I could never guarantee that I was<br />
more talented than anyone else, but I could guarantee<br />
that I would work harder than anyone else,” he says.<br />
His role at Publicis demands this attitude. “Because<br />
I’m not accountable for one particular thing, I’m sort<br />
of dragged wherever I’m needed,” he says.<br />
And while he never donned his backpack as a<br />
teenager, he’s spends more time travelling than your<br />
average gap-year Etonian. “It depends which country<br />
calls me first,” he says. “It’s one of those impossible<br />
jobs – if I spend three days in San Francisco on one<br />
project then I’m annoying people in France because<br />
I’m not working on their project. Essentially my main<br />
job is to ensure we have the right creative leaders<br />
in our offices. And I spend time on our most<br />
influential accounts.”<br />
The advertising industry has transformed<br />
since Droga started out as an 18-year-old at OMON.<br />
“The mystery of our industry has vanished,” he says.<br />
“Clients used to be seduced by the mystery of what<br />
happened in the back room. Clients realize now that<br />
they can do a lot of that stuff in-house. Big agencies<br />
aren’t intimidating forces any more.”<br />
It’s not just the creative side that has changed.<br />
The way consumers experience advertising has also<br />
shifted. The Internet and digital television services<br />
have lessened the impact of traditional advertising.<br />
“For years, the consumer only had a few stations to<br />
watch and a few newspapers to read. So clients could<br />
rely on bombarding them,” says Droga. “The consumer<br />
is armed now, and the industry is led by that. There’s<br />
much more consideration to understand the consumer,<br />
as opposed to just taking the consumer for granted.”<br />
Another shift in advertising is the structure of the<br />
industry. Droga says that the prestige of the industry<br />
among the top young creative people has fallen. “It<br />
used to be that the best young creative minds would<br />
<strong>com</strong>e into our industry,” he says. “Now, it’s not<br />
necessarily their first choice.”<br />
Smaller design and advertising firms are also<br />
presenting a challenge to the established multinational<br />
agencies, according to Droga. “A lot of these small<br />
agencies are now not only <strong>com</strong>peting, but outdoing<br />
the big ones,” he says.<br />
Despite the challenges to the industry, Droga’s<br />
passion for creativity remains. “I like the idea of being<br />
revitalized by a blank piece of paper,” he says. “I think<br />
there’s something scary and intimidating and inspiring<br />
about that. It’s what any creative person loves.”<br />
And despite his lofty job title and wide experience,<br />
he still believes creativity works best when the ego<br />
is left out of the process. “I’ve never walked into a<br />
country and assumed I know everything. One of my<br />
principles is to always take a step back and try to<br />
absorb as much as I can before I have on opinion.”<br />
The cynicism of the British makes London his<br />
favourite place he’s worked so far. “London, pound<br />
for pound, is the strongest advertising market in the<br />
world ... we have to try to make things more beautiful,<br />
or cleverer, or wittier, or more subtle.”<br />
His respect for London’s advertising industry <strong>com</strong>es<br />
from his shared attitudes with the British consumer.<br />
“I love the British cynicism and wit and mocking. Even<br />
when I <strong>com</strong>e back to London now, within two minutes<br />
I’m being mocked. That makes me laugh.”
showcase<br />
1<br />
2<br />
showcase<br />
This is your chance to gain valuable exposure in <strong>Digit</strong> – and have your work<br />
seen by thousands of fellow creative professionals and <strong>com</strong>panies looking<br />
to <strong>com</strong>mission content. Here’s how to submit your work…<br />
Send work to:<br />
Showcase, <strong>Digit</strong> magazine, 99 Gray’s Inn Road, London, WC1X 8TY.<br />
email: showcase@digitmag.co.uk<br />
Important – Please send work on CD, or email, to the address above. If you enclose an SAE, we’ll do our best to return<br />
work to you. All submissions at the owner’s risk, and are made on a non-exclusive worldwide licence to publish in print<br />
and in electronic media. Copyright remains yours.<br />
1-6 NICOLAS VAN LEEKWIJCK<br />
www.8media.cruz.be, eight@pandora.be<br />
Nicolas Van Leekwijck is a 22-year-old graphic design student living in Antwerp,<br />
Belgium. His Eightmedia project started out as a small personal creative outlet.<br />
“By the end of <strong>2005</strong>,” he says, “it’ll be time to take Eightmedia to the next level<br />
– I want to start a small graphic design studio based here in Belgium.” He<br />
says he tries to design attractive, imaginative, yet functional creations.<br />
66 d<br />
3<br />
4
5<br />
6<br />
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showcase<br />
1 3<br />
2<br />
1-2 RICH MCLEAN<br />
r124@blueyonder.co.uk<br />
Rich McLean says he doesn’t think<br />
of himself as an illustrator. “I was<br />
a musician until a couple of years<br />
ago, and began designing posters<br />
for American concert promoters,”<br />
he says. “I just ended up doing<br />
the illustrations myself. They were<br />
originally hand-drawn and painted<br />
images.” Since then, he has be<strong>com</strong>e<br />
a freelance editorial designer, and<br />
uses Illustrator and Photoshop in<br />
all his design work.<br />
“My aim is to build a portfolio<br />
of work for editorial and advertising<br />
clients,” he says.<br />
68 d<br />
3-5 KEV SPECK<br />
www.kevspeck.<strong>com</strong>,<br />
kev@kevspeck.<strong>com</strong><br />
Kev Speck graduated ten months<br />
ago, and is now a full-time freelance<br />
illustrator. He says he’s doing the<br />
job he’s dreamed of for six years,<br />
and believes passion, ambition, and<br />
enthusiasm can take you a long way.<br />
“My style fuses collaged<br />
photocopies and lazy tracings with<br />
layered textures to create colourful,<br />
beautiful, and heavily detailed<br />
illustrations,” he says.<br />
His list of clients includes WGSN,<br />
the NME, the FTM and Atomica<br />
magazine.<br />
4<br />
5
6-10 SPENCER WILSON<br />
www.peepshow.org.uk, spenny17@aol.<strong>com</strong><br />
Spencer Wilson graduated from<br />
Brighton University in 1998. Then,<br />
along with seven creative friends,<br />
he co-formed an illustration collective<br />
called Peepshow. “It was a way to<br />
share experiences, exhibit, and have<br />
some fun,” he says. “Some lucky<br />
breaks and a lot of leg-work since<br />
has enabled me to illustrate for<br />
a multitude of magazines and<br />
advertising agents, as well finding<br />
time to continue my involvement<br />
with collective projects.”<br />
Based in Birkhamsted, Wilson is<br />
currently plotting the next Peepshow<br />
project, as well as developing his own<br />
style, and continuing to freelance for<br />
“anyone with a brief to offer”.<br />
6 7<br />
8<br />
9,10<br />
d 69
showcase<br />
1 2<br />
3 4<br />
1-5 NIKO STUMPO<br />
www.abnormalbehaviorchild.<strong>com</strong>, me@abnormalbehaviorchild.<strong>com</strong><br />
Niko Stumpo was born in Drammen,<br />
Norway. He spent his first years in<br />
Norway before moving to Italy at<br />
the age of six. Here, he started<br />
skateboarding. His first career was<br />
one as a professional skater, and he<br />
toured Europe, until a serious injury<br />
cut his skating career short. He was<br />
forced to change his focus, which<br />
led him to rediscover his passion<br />
for art.<br />
He had finished art in high<br />
school, and later enrolled in a fine<br />
70 d<br />
art academy, but never finished<br />
the course. Instead of continuing<br />
school, he decided to rely on his<br />
own creativity, and became<br />
fascinated with Web design. Since<br />
then, he has worked as a creative<br />
director at Quam, a major design<br />
agency in Milan. He then started<br />
out on his own. His clients have<br />
included MTV Italy, MTV France,<br />
EA Sports, Sony PS2, Nike, Condé<br />
Nast, Cap<strong>com</strong>, Powerade, Heineken,<br />
and Goretex.<br />
5<br />
As well as his <strong>com</strong>mercial<br />
work, Stumpo still spends time on<br />
personal projects. He showcases<br />
his personal work on his experimental<br />
Web site abnormalbehaviorchild.<strong>com</strong>.<br />
His artwork has been exhibited<br />
at the Biennial in Tirana and Valencia,<br />
the World Wide Web Exhibition in<br />
Sao Paulo, Brazil, the George<br />
Pompidou in Paris, the Riviera<br />
Gallery and Witney Museum in<br />
New York, and the Palazzo Fortuny<br />
in Venice.<br />
6-9 MIIKA SAKSI<br />
www.non-stops.<strong>com</strong>, nonstop@nonstops.<strong>com</strong>,<br />
00358 50 545 7774<br />
Miika Saksi is a 24-year-old<br />
self-taught graphic artist. He<br />
is a freelance designer, stylist and<br />
illustrator based in Helsinki, Finland.<br />
He says he started in graphics in the<br />
summer of 1995, initially just for fun.<br />
By 1997, he had started working<br />
as a designer professionally.<br />
He is also a member of Njoi CoLab<br />
(www.njoicolab.<strong>com</strong>), a collaborative<br />
collective that consists of eight<br />
Helsinki-based graphic designers.
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7<br />
8<br />
9<br />
d 71
showcase<br />
1<br />
2<br />
3<br />
1-6 MAURO GATTI<br />
www.thebrainbox.<strong>com</strong>,<br />
www.mutado.<strong>com</strong>,<br />
mauro@mutado.<strong>com</strong><br />
Mauro Gatti is the art director of<br />
Mutado Studio (www.mutado.<strong>com</strong>), a<br />
new agency founded at the beginning<br />
of 20<strong>04</strong>. He has developed his career<br />
mainly through freelance work for<br />
clients such as Yamaha, Peugeot,<br />
MTV, and La Biennale di Venezia.<br />
Gatti is equally passionate<br />
about print design, Web design,<br />
illustration, and motion design. His<br />
personal playground is the Brainbox<br />
site (www.thebrainbox.<strong>com</strong>) and<br />
he is soon to launch Fake Idol<br />
(www.fakeidol.<strong>com</strong>), which will<br />
showcase his illustrations.<br />
72 d<br />
5 6<br />
4
WIN!<br />
Full set of the<br />
New Pantone<br />
Formula Guides<br />
The Ultimate Survival Kit is made up of five<br />
essential colour-referencing guides designed<br />
to effectively manage the industry-accepted<br />
Pantone Colour Systems. Three of the guides<br />
illustrate solid Pantone Matching System<br />
colours (1,114 in each) on coated, uncoated,<br />
and matte stocks. Also included in the kit are<br />
a process colour guide, and a solid-toprocess<br />
guide showing how solid Pantone<br />
Colours will look when printed in four-colour<br />
CMYK process printing.<br />
HOW TO ENTER<br />
For your chance to win an Ultimate Survival<br />
Kit worth £197, answer the question below.<br />
How much larger are the colour swatches<br />
in the new Pantone formula guides?<br />
a) 5 per cent larger b) 10 per cent larger<br />
c) 25 per cent larger<br />
Pantone, the colour experts, are<br />
giving <strong>Digit</strong> readers the chance to<br />
win one of five Ultimate Survival<br />
Kits (worth £197), which include<br />
a set of the new, larger fan guides.<br />
Pantone recently launched a new<br />
range of fan guides boasting colour<br />
swatches 25 per cent larger than the<br />
previous editions, for easier colour<br />
management. Created on a one-of-akind,<br />
state-of-the-art printing press,<br />
the new guides help users accurately<br />
identify, replicate and <strong>com</strong>municate<br />
colour.<br />
Pantone and other Pantone, Inc. trademarks are the<br />
property of Pantone, Inc.<br />
to enter go to<br />
www.digitmag.co.uk/win<br />
THE SMALL PRINT<br />
The <strong>com</strong>petition is open to anyone over the age of 18. One entry per household only. No entries accepted from anyone connected with either <strong>com</strong>pany. Responsibility will not be accepted for any<br />
entries lost or delayed. No cash alternative. The winner will be the first correct entry selected after the closing date of April 30, <strong>2005</strong> and will be notified shortly afterwards. The winner’s name will<br />
be published in the following issue of <strong>Digit</strong>. IDG cannot be held responsible in the event that a <strong>com</strong>pany that is providing a prize is unable to honour its obligation, for whatever reason.<br />
d 73<br />
<strong>com</strong>petition
technology<br />
74 d<br />
Def Wars<br />
Format war has been raging across Earth for years.<br />
While peace reigns in places, interplanetary council<br />
members Sony and the EBU are still fighting. What<br />
can be done to bring peace to the world of HDTV?<br />
A<br />
BY ED EWING<br />
lot’s written about HDTV, high definition television, but the New York Times tech<br />
correspondent got it in a nutshell: “On each programme,” he wrote upon receiving<br />
his HDTV set, “we counted the pores on the host’s nose.”<br />
An HDTV set has many more lines than a standard set, and the more lines you have, the<br />
better the picture. We don’t have it in the UK yet, but if you’ve been to the States, South Korea,<br />
Japan, Australia, Nigeria, or Brazil in the past few years you’ve probably seen it for yourself.<br />
Going from normal British telly to high definition TV is like going from black-&-white to colour.<br />
Your bog-standard TV set in the UK has 625 lines, of which you can only see 575. This is<br />
the PAL standard. A TV in the States has one hundred less at 525 and is known as the NTSC<br />
standard. High definition TV sets have up to 1,080 lines. This gives a much more detailed picture.<br />
After years of format wars across the globe, and in particular in the US, the HDTV world<br />
is settling down – a bit. The US has adopted a Common Image Format based on using the<br />
maximum number of lines, 1,080. But there is more to it than that.
How to speak HDTV<br />
1080i<br />
The Common Image Format adopted in<br />
North America and much of the industry.<br />
Has 1080 lines and displays interlaced,<br />
which gives it a TV look. Displays at 50 or<br />
60 fields per second. The major flat panel<br />
manufacturers have said they will make<br />
the next-gen displays to this format.<br />
1080p<br />
Because you don’t get the inter-line<br />
twitter associated with interlaced displays,<br />
1080p has a film look. Downsampling<br />
1080p to any other format creates a better<br />
image than if it was originally shot in that<br />
format. In the future, the EBU wants<br />
Europe to broadcast 1080p, but bandwidth,<br />
<strong>com</strong>pression, and cost rules it out for<br />
now, hence its re<strong>com</strong>mendation of 720p.<br />
720p<br />
With 720 lines this is a less <strong>com</strong>mon<br />
standard of HDTV for acquisition and<br />
transmission. Some sports broadcasters<br />
prefer it because the 50 or 60 progressive<br />
fields per second gives better motion<br />
portrayal, especially in slow motion.<br />
Ratio<br />
HDTV has a display aspect ratio of 16:9.<br />
Standard TVs are 4:3. This means HDTV<br />
displays are much wider.<br />
HD Ready<br />
You’ll find an HD Ready label on lots of TVs<br />
from now on. To get one, a display device<br />
has to have a minimum of 720 lines in wide<br />
aspect ratio and accept 720p 50/60 and<br />
1080i 50/60 input.<br />
Fake HDTV<br />
High definition can mean any system<br />
where the number of lines is increased<br />
beyond the basic video standard. What’s<br />
called HDTV is sometimes merely a<br />
progressive scan of standard TV.<br />
Confusingly, this is sometimes called<br />
Enhance Definition TV, EDTV. This is<br />
standard TV displayed on a progressively<br />
scanned TV. The aspect ratio is 4:3.<br />
Screen envy<br />
Cathode ray tube is dead. Or so they’d love<br />
you to believe. Europe loves flat panels on<br />
the wall, the States is going for enormous<br />
slimline CRTs. This new tube technology<br />
means once massive CRT widescreen HD<br />
TVs are now smaller than old-style CRTs<br />
and half the cost of a flat panel display.<br />
Guys and massive TVs<br />
Big TVs are a guy thing. CNET in the US did<br />
a Christmas survey in 20<strong>04</strong> where Big<br />
Screen TV came out top of men’s wish list<br />
– above world peace and good health.<br />
I want HDTV<br />
Media mogul Rupert Murdoch is said to<br />
have demonstrated HDTV to his executives<br />
to “audible gasps,” of amazement. “It’s<br />
going to be dynamite,” he said. At the<br />
moment you need an HD-<strong>com</strong>patible TV<br />
and a satellite receiver to get Euro 1080,<br />
the only European HD broadcaster. They<br />
broadcast one lifestyle channel and plan<br />
another this summer. Sky is planning to<br />
introduce HDTV broadcasting in 2006,<br />
most likely in time for the footy World Cup.<br />
Details have not been released but it is<br />
expected to be on a premium subscription<br />
basis. The BBC is planning to go fully HD-<br />
<strong>com</strong>pliant by 2010.<br />
d 75
technology<br />
WE DON’T NEED THIS DEBATE.<br />
MOVIES, NEWS, KIDS, AND SPORT<br />
ALL WORK IN INTERLACED FORM<br />
JOHN IVE, SONY<br />
below. The different sizes of TV: PAL and<br />
NTSC is standard definition UK and US<br />
television; 720HD and 1080HD is high<br />
definition; 2K is film.<br />
76 d<br />
720<br />
625 SD (PAL)<br />
525 SD (NTSC)<br />
6<br />
2<br />
5<br />
5<br />
2<br />
5<br />
Clear as mud<br />
Three image formats currently<br />
dominate HDTV production: 1,920-x-<br />
1,080 in 50 or 60i varieties; 1,920-x-<br />
1,080 in 24, 25, or 30p; and 1,280-x-<br />
720 in 60p. Or, to use their shorthand,<br />
1080i, 1080p and 720p.<br />
The first two numbers refer to<br />
the resolution. So 1080i is 1,920 pixels<br />
wide by 1,080 lines deep. The second<br />
set of numbers is the number of fields<br />
per second that are displayed on the<br />
screen. Because electricity in the<br />
States runs at 60Hz frequency, HDTV<br />
in the US displays at either 60 or 30<br />
fields a second, in Europe (50Hz) it’s<br />
1280<br />
720 HD 7<br />
2<br />
0<br />
This image of Trafalgar Square was shot in 1080i by AHC Post. Although a near<br />
perfect image, zooming in on the verticals clearly shows the interlacing and<br />
“inter-line twitter” that fans of progressive displays – including the European<br />
Broadcasting Union – say is one reason for choosing progressive.<br />
2<strong>04</strong>8<br />
2K Film 1 5<br />
3<br />
6<br />
1920<br />
1080 HD 1<br />
0<br />
8<br />
0<br />
50 or 25 fields a second. 24 is based<br />
on film.<br />
The letter at the end is either “i”<br />
for interlaced, or “p” for progressive.<br />
Both are different ways of getting<br />
a picture onto a screen. Interlacing<br />
is where the display writes alternate<br />
lines – lines one, three, five, and so<br />
on, then lines two, four, six and so<br />
on – to build up the whole picture<br />
on screen. Half the picture is drawn<br />
with every refresh, resulting in a<br />
<strong>com</strong>plete frame being drawn 25<br />
times per second. The technology<br />
was developed because early TV<br />
tubes couldn’t draw the whole picture<br />
before the top began to fade. This is<br />
how standard definition works. It’s<br />
also why TVs “flicker”.<br />
Progressive is where the entire<br />
image is written in line order and<br />
then displayed on the screen, so<br />
lines one, two, three, four, up to<br />
1,080 are written and then the image<br />
is displayed. This gives a smoother<br />
image without flicker, and it looks<br />
like film. This is how your <strong>com</strong>puter<br />
monitor displays.<br />
Sony kicks off<br />
So far so clear. The confusion – and<br />
wading through the Web sites, news<br />
groups and industry press releases,<br />
it is clear that the HDTV-world is very<br />
confused – <strong>com</strong>es when you start to<br />
look at how these three different<br />
standards are being applied.<br />
1080i has been adopted as the<br />
<strong>com</strong>mon image format by the States,<br />
and to a large degree by Australia,<br />
North America, and Asia. The big<br />
technology developers and<br />
manufacturers like Sony have also<br />
been happy to adopt this standard.<br />
But, just to make things more<br />
<strong>com</strong>plicated, Europe has not.<br />
Instead, at a European<br />
Broadcasting Union (EBU)<br />
conference towards the end of<br />
last year they came down firmly<br />
in favour of 720p. This nearly gave<br />
Sony Europe’s director of strategic<br />
planning, John Ive, a heart attack:<br />
“We don’t need this debate,” he said.<br />
“Movies, entertainment, kids, current<br />
affairs, docs, and even sport work<br />
wonderfully well in interlaced form.”<br />
He would say that of course – his<br />
<strong>com</strong>pany is the biggest supplier<br />
of 1080i production and broadcast<br />
gear in the world.<br />
In turn, that made Phil Laven,<br />
director of EBU’s technical<br />
department, <strong>com</strong>mit a sharp U-turn.<br />
The final decision was turned into<br />
a “work in progress” and the issue<br />
was left fudged, again.<br />
Excuse me?<br />
“Why is Europe promoting 720<br />
progressive while the rest of the<br />
world is getting on with 1080<br />
interlaced?” you might ask. Well,<br />
to clarify their position after their<br />
bun-fight with Sony, EBU released<br />
a statement in January this year. It<br />
said that most consumers in Europe<br />
are moving towards widescreen,<br />
non-CRT, flat panel TVs. All these flat<br />
panel displays and HDTV projectors<br />
will be progressively scanned.<br />
Because the displays are<br />
progressively scanned, said EBU,<br />
broadcasters should broadcast in<br />
progressive. This is because when<br />
you convert from interlaced to<br />
progressive you lose quality. This is<br />
done in the consumer’s equipment<br />
and it is the quality of these filters<br />
which determine the quality of the<br />
image: much better to broadcast<br />
in progressive and display in<br />
progressive.<br />
Another good reason –<br />
and perhaps the main one – for<br />
re<strong>com</strong>mending 720p over 1080i is<br />
bandwidth. With current <strong>com</strong>pression<br />
technologies it is less bandwidthheavy<br />
to broadcast 720p.<br />
So, despite Sony’s heart attack,
EBU went on to re<strong>com</strong>mend that the<br />
preferred standard for HDTV emission<br />
in Europe is 720p/50. However, it also<br />
mentioned the need for “flexibility”<br />
and the need to be aware of and<br />
support “the multiplicity of HDTV<br />
formats”.<br />
Hang on a minute…<br />
Let’s think about this for a minute.<br />
The States and the rest of the world<br />
are broadcasting in 1080i. Some of<br />
the US sports channels broadcast<br />
in 720p/60 because they get better<br />
motion portrayal. The nascent HDTV<br />
industry in Europe is also working in<br />
1080i: The BBC test broadcasts are in<br />
1080i; Sky is promising to broadcast<br />
in 1080i and 720p in time for the<br />
2006 World Cup in Germany; and<br />
a dedicated HDTV satellite channel<br />
called, wait for it, Euro 1080 launched<br />
in early 20<strong>04</strong>.<br />
So why is EBU adamant that<br />
progressive is better? It would argue<br />
that it’s looking towards the longer<br />
term. In the future, the argument<br />
goes, <strong>com</strong>pression technologies will<br />
be such that 1080p (the best quality<br />
of the three formats) will be easily<br />
piped into homes.<br />
It also argues that the difference<br />
in quality to the viewer is negligible:<br />
720 and 1080 lines deliver the same<br />
subjective vertical resolution. It<br />
argues that “inter line twitter” of<br />
interlaced images reduces the<br />
image quality.<br />
The EBU agrees that 1080i gives a<br />
wider image, but argues that cameras<br />
and displays today only offer 1,440<br />
pixels and use funky technology to<br />
stretch it out, not the 1920 promised.<br />
Sony of course points out that the<br />
screens of tomorrow will be the<br />
full 1,920 pixels wide.<br />
EBU argues that progressive<br />
gives much improved motion<br />
portrayal, especially for slow motion<br />
– you don’t get the blur of interlaced<br />
images. And finally it argues that it’s<br />
easier to convert from progressive to<br />
interlaced than vice versa.<br />
“Suppliers of HDTV equipment<br />
have <strong>com</strong>plained that EBU’s support<br />
for progressive scanning is damaging<br />
the case for 1080i/25 and the 1,920-x-<br />
1,080 <strong>com</strong>mon image format,” EBU’s<br />
Philip Laven said in defence of his<br />
position. “In fact, EBU has recognized<br />
that 1080i/25 services will operate<br />
alongside 720p/50 services – and<br />
strongly hopes that 1080p/50 will<br />
eventually be<strong>com</strong>e the norm.”<br />
Where does this leave you and me?<br />
Well, as consumers we should<br />
be OK. A new “HD Ready” label<br />
has been produced by the European<br />
Information and Communications<br />
Technology Industry Association<br />
(EICTA). Supported by all the major<br />
Euro broadcasters, including Sky,<br />
the label guarantees technology<br />
from different manufacturers is future<br />
proof. If a screen has an HD Ready<br />
label it has a minimum resolution of<br />
720 lines, and is capable of accepting<br />
720p/50/60 and 1080i/50/60.<br />
But as programme-makers things<br />
are trickier. EBU in their well-funded,<br />
fat-bottomed helpful kind of way<br />
have suggested that HDTV<br />
programme makers buy equipment<br />
that: “Should include, at a minimum,<br />
720p/50, 1080i/25 and 1080p/25<br />
systems”. They add: “HDTV<br />
production equipment in the<br />
longer term will need to include<br />
all of the above and 1080p/50.”<br />
So the future of HDTV in Europe<br />
looks like it will be multi-format.<br />
Broadcasters will be able to choose,<br />
on a programme-by-programme<br />
basis, whether to broadcast in 720p<br />
or 1080i and consumers shouldn’t<br />
need to worry. But what if you’re<br />
a programme maker?<br />
Choosing what to shoot<br />
“Forget about 720, 1080 is real high<br />
definition,” says Doug Hammond,<br />
director of operations at Shooting<br />
Digibeta (790) Super16 HDCam (750)<br />
Camera hire (8 weeks) £10,600 £20,800 £12,700<br />
Stock and working copies £3,100 £36,480 £5,100<br />
Shooting Sub Total £13,700 £57,280 £17,800<br />
Post - neg cut, grade, £14,320 £22,720 £14,320<br />
conform, finish & masters<br />
Total £28,020 £80,000 £32,120<br />
This table, courtesy Shooting Partners, gives a rough indication of costs involved in shooting<br />
HD based on an eight week shoot using 60 rolls of stock.<br />
As the format war between HD-DVD and Blu-Ray hots up film studios are siding with one<br />
format or the other. Whoever wins, high definition DVD will feed the demand for HDTV from<br />
the traditional broadcasters.<br />
Partners Group in London. They’ve<br />
been shooting HD since 1990 and<br />
their definition of HD is 1,920-x-1,080.<br />
“You’ll never make a movie on<br />
720,” says Hammond, “you can on<br />
1080”. From his point of view the EBU<br />
format war about 720 isn’t even worth<br />
discussing. His industry works on<br />
1080 and that’s it. “We’ve sent some<br />
cameras out to Africa for Discovery<br />
Channel in the States. They’ll be<br />
shooting in 1080/30p or 1080/60i.”<br />
He advises: “Use 1080, shoot one<br />
higher and down convert from 60<br />
to 50 rather than bump it up.”<br />
In the States, that bellweather<br />
of the broadcast world – the LA porn<br />
industry – has been at it for years. At<br />
Shoot SD<br />
No<br />
WHAT FRAME RATE DO I USE?<br />
Overseas<br />
sales, long shelf life<br />
HD financing<br />
Yes<br />
the AVN Adult Entertainment Expo in<br />
Las Vegas in January Bob Christian of<br />
Adam & Eve Productions said they’d<br />
been shooting in HD for three years.<br />
“We shoot at the highest 1080p and<br />
then edit on HD equipment. The<br />
DVDs are released at standard<br />
definition but the all-HD process<br />
results in a higher quality image.”<br />
However, not everyone thinks<br />
that’s such a good idea. Nina Hartley,<br />
a 21-year veteran of the industry who<br />
has been in over 650 movies said she<br />
wasn’t sure if HD would benefit porn.<br />
“HD is not adult friendly,” she said.<br />
“Most women in porn are average<br />
looking, the same for the guys. I’m<br />
not sure how that will hold up.”<br />
Yes<br />
HDTVDEcision Chart. Shooting<br />
in 1080 but unsure of what<br />
frame rate to use? Shooting<br />
Partners in London give<br />
their clients this flow<br />
diagram to help decide.<br />
Shoot HD<br />
UK only No Global sales<br />
Shoot 50i TV look Film look Shoot 25p<br />
Shoot 24p or<br />
25p if for film<br />
60i for TV look<br />
For USA<br />
or Japan<br />
Film transfer<br />
required<br />
30p for film look<br />
Yes<br />
No<br />
d 77
this month<br />
Alias Maya 6.5 Epson<br />
RD-1 2d3 Boujou 3<br />
Canon EOS-1Ds MK 2<br />
Eizo ColorEdge CG220<br />
Toon Boom Studio 2.5<br />
IBM IntelliStation Z Pro<br />
<strong>Digit</strong> Best Buy<br />
The prestigious <strong>Digit</strong> Best Buy award is given only<br />
to products that are in the top-flight of their class.<br />
The product must offer professional creatives<br />
<strong>com</strong>pelling design advantages, leading the way<br />
in its particular field. <strong>Digit</strong> Best Buy products are<br />
<strong>com</strong>pelling solutions, often delivering innovative<br />
technology or unique tools, or are simply<br />
the best of their kind.<br />
<strong>Digit</strong> testing<br />
<strong>Digit</strong> brings you exclusive UK reviews of<br />
professional creativity packages – and when<br />
we say exclusive, we mean exclusive. <strong>Digit</strong><br />
only reviews the finished versions of software<br />
packages – the same version you end up<br />
buying. All products are submitted to the leading<br />
IDG/<strong>Digit</strong> labs for testing – making <strong>Digit</strong> reviews<br />
ones you can trust. All tests are carried out<br />
with benchmarking.<br />
Buying notes<br />
All prices in product reviews are listed<br />
without VAT (17.5 per cent), and are correct at<br />
press time. Some manufacturers are forbidden<br />
by law to supply prices, in which case an<br />
average street price will be given.<br />
Online review<br />
<strong>Digit</strong> Online (www.digitmag.co.uk) for<br />
all your review needs, with exclusive<br />
reviews constantly updated.<br />
<strong>Digit</strong> ratings<br />
The best in its class ★★ ★★★ Avoid ★<br />
d 79<br />
reviews
eviews<br />
80 d
1. Maya’s IPR has<br />
been improved.<br />
You can now make<br />
changes to lights and<br />
even cameras, to<br />
rotate the view and<br />
still get IPR updates.<br />
Combined with the<br />
Preview Raytrace and<br />
full-on Render Globals<br />
IPR settings this is an<br />
excellent interactive<br />
previewer that rivals<br />
that of XSI.<br />
Maya 6.5<br />
3D modelling, animation, and rendering software<br />
format Irix 6.5.15, Mac OS X 10.3, Red Hat Linux 9.0, SuSe Linux 9.1,<br />
Windows 2000/XP<br />
price Complete £1,449 plus VAT, upgrade £659 plus VAT, Unlimited £4,899<br />
plus VAT; upgrade £909 plus VAT<br />
<strong>com</strong>pany Alias, www.alias.<strong>com</strong><br />
contact Alias, 01494 441 273<br />
minimum specs Intel Pentium III/PowerPC G4, 512MB RAM, hardwareaccelerated<br />
OpenGL graphics card, 450MB of hard disk space<br />
pros Satellite rendering, better Final Gather performance and much<br />
improved IPR, all-round performance gains. Better file referencing<br />
implementation.<br />
cons Interface can be slow at times – on OS X you have to restart<br />
the program periodically to regain performance.<br />
<strong>Digit</strong> Rating<br />
Alternatives<br />
★★★★★<br />
3DS Max 7 LightWave 3D 8 Softimage|XSI 4.0<br />
aya’s improvement continues<br />
with this latest release from Alias,<br />
M though this .5 update is short<br />
of radical new features. Most of the<br />
boosts are to speed and performance.<br />
The most significant feature is the<br />
inclusion of Mental Images’ MentalRay<br />
3.4 rendering engine. Alias have<br />
continued to refine the integration<br />
of MentalRay with Maya, and while<br />
it doesn’t quite match the synergy<br />
Softimage|XSI has with MentalRay,<br />
Alias has done a good job of getting the<br />
two programs to work together tightly.<br />
The most exciting new feature in<br />
the new MentalRay implementation is<br />
Satellite rendering. Not only does this<br />
allow you to farm out a batch render to<br />
multiple CPUs over a network, it offers<br />
parallel processing of any MentalRay<br />
rendering you do inside Maya itself.<br />
As long as you have network render<br />
nodes available, as soon as you do a<br />
test render in Maya (including IPR) the<br />
load is spread across the network and<br />
delivered back to the Render View as<br />
if it was a normal local render.<br />
The implementation is seamless.<br />
This is not farming out frames to<br />
different CPUs, but ‘buckets’ within<br />
a frame. Print designers using Maya for<br />
huge resolution stills can at last benefit<br />
from additional networked CPUs.<br />
The number of CPUs that you can<br />
use is limited though, dependent on<br />
your license. Maya Complete <strong>com</strong>es with<br />
MentalRay rendering licenses for four<br />
local CPUs and two additional networked<br />
CPUs, while Maya Unlimited users can<br />
d 81
eviews<br />
2<br />
3<br />
4<br />
82 d<br />
render on up to eight additional CPUs.<br />
So if you are a Maya Complete user with<br />
a few spare PCs or Macs lying about you<br />
can call them into service and potentially<br />
double your rendering speed.<br />
Installation and set-up of Satellite<br />
is simple. You need to install and run<br />
the Maya Satellite service on each<br />
networked machine and be able to<br />
connect to them from the main machine<br />
on which Maya is running. A special<br />
configuration file named maya.rayhosts<br />
is placed in Maya’s preferences folder<br />
with the names (or IP addresses) and<br />
port numbers of the render slaves.<br />
When you initiate a render, Maya<br />
sends a request to the awaiting slaves<br />
who churn through the data and pass<br />
it back to the master machine. It’s<br />
a fantastic addition to the package.<br />
Data slaves<br />
More improvements <strong>com</strong>e in the form<br />
of speed enhancements to various<br />
areas, such as Artisan and 3D painting,<br />
and various polygon operations including<br />
poly reduction. Soften/Harden polygons<br />
is still desperately slow, though, when<br />
<strong>com</strong>pared to other 3D programs. Obj<br />
importing on Windows and saving of<br />
.mb files over a network is now faster.<br />
The latter will be especially important to<br />
teams collaborating using Maya’s object<br />
referencing. This has been enhanced in<br />
Maya 6.5. The new system is more robust<br />
and less prone to problems when making<br />
or loading/unloading edits to <strong>com</strong>plex<br />
referenced hierarchies.<br />
The new system introduces proxies.<br />
This allows you to swap low-resolution<br />
proxy files that you associate with each<br />
referenced file. Proxies are easily loaded<br />
and unloaded to allow you to optimize<br />
the current scene for the job at hand.<br />
Scene management can be<strong>com</strong>e<br />
problematic when working with very<br />
large data sets, so some kind of proxy<br />
system be<strong>com</strong>es essential. However,<br />
the Reference manager window could<br />
be easier to use, since it puts the<br />
load/unload <strong>com</strong>mands in sub-menus<br />
when a simple check-box button would<br />
have been more direct.<br />
Despite the countless speed-ups<br />
and improvements, which seem to be<br />
the main thrust of this upgrade, Maya’s<br />
general interface operations can still<br />
be on the slow side. Changing interface<br />
layouts tends to be sluggish, as does<br />
accessing marking menus and the<br />
hotbox. It’s only a second or so delay<br />
but when these operations occur many<br />
times in a session it be<strong>com</strong>es frustrating.<br />
Similarly, loading data into the<br />
Attribute Editor can take a second or<br />
two, and this is a pain. The issue of a<br />
general slowdown during a session on<br />
Mac OS X remains. The workaround is<br />
to save, quit and restart Maya.<br />
Generally though Maya 6.5 is<br />
a decent – if not earth-shattering<br />
– upgrade. For many users there<br />
will be some bugs crushed or an<br />
improvement in performance that<br />
makes the 6.5 upgrade worthwhile,<br />
but apart from the referencing and<br />
Satellite rendering features don’t expect<br />
a whole lot of new goodies to play with.<br />
Simon Danaher<br />
2. Maya 6.5 features built-in FBX support for<br />
transferring animated characters between<br />
it and MotionBuilder, or indeed any program<br />
that supports the FBX format.<br />
3. File Referencing has been improved together<br />
and a new Proxy system introduced to allow<br />
low-resolution substitutions to be made in<br />
<strong>com</strong>plex scenes.<br />
4. Final Gathering has been improved in 6.5<br />
so that you need only 1/10th of the FinalGather<br />
samples that you previously required in order<br />
to get the same quality results.
eviews<br />
main picture. The R-D1<br />
is styled like an oldfashioned<br />
film camera.<br />
2. The camera’s built-in<br />
mono option is aimed at<br />
Leica lens users, and<br />
there’s even a choice of<br />
traditional photographic<br />
digital filters such as<br />
yellow, orange and red<br />
for landscapes.<br />
3. High contrast edges<br />
are a good test for<br />
chromatic aberration.<br />
The R-D1 with<br />
Voigtländer 35/2.5<br />
pancake lens produce<br />
results that put many<br />
digital SLRs to shame.<br />
4-5. Epson’s<br />
PhotoDRAW RAW<br />
processing software<br />
is only available for<br />
Windows users to<br />
convert RAW data<br />
to JPG or TIFF files.<br />
A plug-in is provided<br />
for Mac users.<br />
R-D1<br />
6mp digital rangefinder camera<br />
format Mac/Win<br />
price £1,702 plus VAT (body only)<br />
<strong>com</strong>pany Epson, www.epsonrd1.co.uk<br />
contact Epson, 08702 416 900<br />
accessories Voigtländer 90mm f/3.5 Apolanthar lens £205 plus VAT,<br />
Voigtländer 50mm f/2.5 Color Scopar lens £180 plus VAT, Voigtländer<br />
28mm f/3.5 Color Scopar lens £255 plus VAT<br />
pros Classic analogue handling with life-size finder for an involving<br />
experience, while large digital SLR-style sensor provides low noise.<br />
cons Menu system is poor. Main concern is that the camera has<br />
frame-lines for only three focal lengths.<br />
<strong>Digit</strong> Rating<br />
Alternatives<br />
84 d<br />
★★★★<br />
★<br />
Canon EOS 20D Leica Digilux 2 Panasonic DMCLC1B<br />
E<br />
pson’s 6mp R-D1 shares some<br />
features with the recently<br />
announced R3A. It includes the<br />
same bright, life-size finder magnification,<br />
and aperture priority exposure control.<br />
Its big attraction, though, is the<br />
<strong>com</strong>patibility with loads of Leica M<br />
bayonet and L mount screw lenses. It<br />
also fits a wide range of other brands –<br />
such as early screw thread lenses from<br />
Canon and Nikon – with the help of an<br />
optional adaptor. A lever on the top plate<br />
allows selection from one of three framelines<br />
visible in the viewfinder for 50mm,<br />
28mm, and 35mm focal lengths.<br />
Other lenses will fit, but it will be<br />
difficult to judge the field of view for the<br />
sensor without a viewfinder. However,<br />
Voigtländer have introduced a series of<br />
four viewfinders covering 12mm, 15mm,<br />
21mm, and 25mm focal lengths. These<br />
attach via the hot-shoe, but as yet there<br />
are no dedicated finders for longer<br />
lenses, such as an 85mm, or 105mm.<br />
We were supplied with the gorgeous<br />
M mount Voigtländer Colour Skopar<br />
35mm f/2.5P II pancake lens, so called<br />
due to the stubby construction. Together,<br />
handling is very good, though the R-D1’s<br />
body is big, and the magnesium alloy<br />
construction belies its 590g weight.<br />
There are few modern <strong>com</strong>forts. For<br />
starters, these classic lenses are manual<br />
focus only, and there’s no evaluative<br />
metering, built-in flash, or automatic<br />
frame advance. It’s odd having a manual<br />
film advance lever when saving to an<br />
SD card. It cocks the shutter though,<br />
and lightly pressing the shutter release<br />
primes the TTL centre-weighted metering.<br />
As with most similar systems, you’ll<br />
have to know how to <strong>com</strong>pensate for<br />
difficult lighting, but at least there’s<br />
exposure <strong>com</strong>pensation or metered<br />
manual. In both instances, the shutter<br />
speed selected is shown in the<br />
viewfinder, either automatically, or, if<br />
using manual, the set speed is shown<br />
while the metered option flashes. It’s<br />
simple but effective.<br />
Shutter up<br />
Both shutter speed and exposure<strong>com</strong>pensation<br />
are selected by a<br />
traditional knurled dial on the top plate.<br />
It locks when set to AE (Auto Exposure),<br />
and it’s fiddly to release to use exposure<br />
<strong>com</strong>pensation. ISO settings from ISO 200-<br />
1600 are selected by pulling the same<br />
dial up and rotating to suit. And, just like
2 4<br />
3<br />
a 35mm camera, there’s no auto option.<br />
Powering up is sluggish, but it’s only<br />
really noticed when you’ve forgotten to<br />
turn it on. It’s not really an issue as the<br />
shutter has to be cocked before metering<br />
anyway.<br />
Driving forward<br />
On the left hand side, a large circular<br />
window en<strong>com</strong>passing four dials with<br />
needles provides the first indication<br />
that this isn’t actually a film camera.<br />
It looks not unlike the gauges on your<br />
dashboard. It’s here that white-balance,<br />
image quality, battery life, and the<br />
approximate number of frames remaining<br />
are displayed. A pseudo film rewind knob<br />
is actually a super-responsive jog-dial,<br />
and is used for adjusting the settings<br />
in <strong>com</strong>bination with a well-placed<br />
lever sitting high on the camera’s back.<br />
In addition to a 3,008-x-2,000-pixel<br />
RAW file format (ERF), there are just<br />
two JPEG settings – one at full resolution<br />
and the second with a 2,240-x-1,488-pixel<br />
image size. The camera’s rear is<br />
dominated by a pull-out and rotating<br />
monitor, but at 2.0-inches it could easily<br />
have been larger. Nonetheless, it is well<br />
detailed, though the protective screen is<br />
highly reflective and difficult to see in<br />
bright lighting. It can’t really be angled<br />
either as the camera’s shutter design<br />
doesn’t allow real-time CCD viewing.<br />
It’s either out for setting the menu, or it’s<br />
folded away to protect it from scratching.<br />
Navigation of the menu is clunky,<br />
even with the excellent jog-dial – there<br />
are too many button-presses required<br />
to select any given feature. That said,<br />
there are only two settings that you’ll<br />
probably use regularly – film settings,<br />
and colour options. The latter allows<br />
mono shots with the further option to<br />
add digital photo filters for effect, such<br />
as red, yellow, and green, for portraits<br />
and landscapes.<br />
Film settings allows customization of<br />
edge definition, noise reduction, tint and<br />
saturation, as if selecting a traditional<br />
film for its particular characteristics.<br />
However, if you’re shooting RAW files<br />
then there’s little use choosing either<br />
option. Along with a copy of Elements 2,<br />
Epson supplies its PhotoRAW processing<br />
software, but it’s Windows only. Mac<br />
users have to make do with a plug-in.<br />
The R-D1 produced some excellent<br />
images, with careful use of the meter.<br />
Noise is very low due to the large digital<br />
5<br />
6<br />
SLR-style CCD – even ISO 1600 is usable.<br />
The life-size finder allows both eyes to be<br />
open during focusing, which is a major<br />
plus for a rangefinder, and quick grab<br />
shots can be achieved even without AF.<br />
The R-D1 is a niche product, but<br />
it’s an incredibly rewarding camera.<br />
The only concern is that, off the shelf,<br />
it only has frame lines for three focal<br />
lengths equating to 42mm to 75mm,<br />
but this is unlikely to stop the legions<br />
of M-type lens owners wanting to try it.<br />
Joanne Carter<br />
d 85
eviews<br />
1<br />
Boujou 3<br />
Matchmoving software<br />
format Mac OS X 10.2/3, Red Hat Linux 7/8/9, Windows 2000/XP<br />
price $10,000 (around £5,325)<br />
<strong>com</strong>pany 2d3, www.2d3.<strong>com</strong><br />
contact 2d3, 01865 811060<br />
minimum specs 500MB RAM, OpenGL-<strong>com</strong>patible graphics card<br />
pros Fast automatic tracking with excellent solution integrity.<br />
It’s simple to use, too.<br />
cons It’s very expensive, and it’s dongled – so be careful not to lose<br />
the key.<br />
<strong>Digit</strong> Rating ★★★★★<br />
Alternatives<br />
RealViz<br />
MatchMover Pro<br />
86 d<br />
Science D Visions<br />
3D Equalizer<br />
The Pixel Farm<br />
PFTrack 3.0<br />
B<br />
oujou has always been an<br />
expensive package. At $10,000 it’s<br />
probably the costliest matchmoving<br />
solution available. For that kind of payout,<br />
you’d expect it to deliver something<br />
special. It doesn’t disappoint – the<br />
software will save you a huge amount<br />
of time, and spare you from the ravages<br />
of matchmoving boredom.<br />
Some 2D-to-3D packages require you<br />
to manually place 2D markers on certain<br />
points in an image and then track them<br />
in 2D before finally extracting the 3D<br />
scene information. This process can be<br />
both time-consuming and tedious, and<br />
requires that you have a least a few goes<br />
before discovering what and where the<br />
best tracking points in the footage are.<br />
Along with a handful of matchmoving<br />
applications, Boujou is a totally automatic<br />
matchmoving solution. Once footage is<br />
loaded you can tell the program to<br />
analyze each frame and choose the<br />
2D tracking points itself. There’s no<br />
need for human input at all.<br />
There are two main benefits of this<br />
automatic process. Firstly, the software is<br />
able to input a much larger number of<br />
tracking points than you would be able<br />
to reasonably do manually. This helps<br />
to reduce errors in the solution since<br />
the data is averaged over a greater<br />
number of tracking points. Secondly,<br />
the program can automatically add new<br />
points to track as they enter the frame.<br />
This is very difficult to do manually.<br />
The mask<br />
Moving objects in the scene can<br />
throw out the auto-tracking solution<br />
by contaminating the static scene data.<br />
Since Boujou doesn’t use any kind of<br />
artificial intelligence to select tracking<br />
points, it’s just as likely to select a moving<br />
object as the static background scene.<br />
Small movements can be dealt with by<br />
the software, so swaying trees don’t<br />
seem to cause too much of a problem.<br />
However, an object traversing<br />
the scene, such as a vehicle, person,<br />
or animal, can present too much<br />
of a problem. Boujou handles this<br />
<strong>com</strong>plication simply – to prevent<br />
these objects from being tracked
you can draw a mask to isolate<br />
them from the background.<br />
The masks are simple polygonal<br />
shapes that you draw over the footage.<br />
They can be animated, both in translation<br />
and in shape. The masks are autokeyframed<br />
as you make changes to<br />
them, so it’s a relatively straight-forward<br />
process to matte out a particular object<br />
from the tracking process. Multiple<br />
masks can be added and animated<br />
independently, so it doesn’t matter if<br />
objects cross each other in the footage.<br />
Boujou also allows you to import imagebased<br />
masks so you can create custom<br />
mattes from the footage using whatever<br />
motion graphics application you like.<br />
Once objects are masked out, you<br />
can tell Boujou to track the scene, which<br />
it does quickly. The speed will depend on<br />
the number of tracked points, length of<br />
the sequence, and the degree of camera<br />
movement. If there is a big jump between<br />
frames then tracking can take longer.<br />
Generally, Boujou suffers less from losing<br />
track of points than other matchmoving<br />
applications, and the integrity of the<br />
solutions seems to be high.<br />
Some sequences will prove too<br />
difficult, in which case you can manually<br />
intervene and place custom markers,<br />
or inset survey data to constrain the<br />
2<br />
3 4<br />
solution. Of course, entering the camera<br />
focal length helps.<br />
Once tracked, the camera solution<br />
is derived when you press the Camera<br />
Tracking button. This runs in a separate<br />
pass and can take a minute or so. Again<br />
solution integrity tends to be high, and<br />
you can place test 3D geometry in the<br />
scene to confirm the solution looks<br />
good. Boujou allows you to export<br />
the camera to numerous 3D formats<br />
including Maya .ma, Softimage .xsi,<br />
LightWave .lws and Houdini .hip.<br />
You can also export to Shake.<br />
The new version sports a charcoal<br />
interface for enhanced contrast and<br />
new, faster tracking algorithms. There<br />
are some improved tweaking tools,<br />
such as camera path smoothing,<br />
and a new timeline.<br />
Redundant Wizard<br />
A new Wizard is included to guide users<br />
through the whole matchmoving process.<br />
This is a godsend for those not used to<br />
the program, though the process is so<br />
simple you’ll only need to use the Wizard<br />
a few times before you get the hang of<br />
it. We did encounter a windowing bug<br />
requiring a Force Quit on Mac OS X,<br />
where two Save dialogs overlapped each<br />
other during a camera export and neither<br />
would receive mouse or keyboard input.<br />
Apart from this the program seemed<br />
fairly robust and bug-free.<br />
Boujou is what an automatic<br />
matchmoving program should be.<br />
It’s simple to use and gets the job<br />
done quickly with the minimum of<br />
fuss, saving a huge amount of time<br />
in the process. For those who can’t<br />
stretch to the price tag, the strippeddown<br />
Boujou Bullet offers some of the<br />
power of the full version for $2,500. But<br />
despite the price, Boujou 3.0 is a superb<br />
program that’s well worth looking into.<br />
Simon Danaher<br />
1. Boujou has an easy<br />
to use lens distortionfactoring<br />
tool that<br />
allows you to calculate<br />
the distortion in your<br />
footage if you don’t<br />
know the value.<br />
2. 2D feature<br />
tracking of a 280frame<br />
sequence took<br />
around two-and-a-half<br />
minutes on a Dual 1.8<br />
G5, and extracting the<br />
camera solution took<br />
only one minute.<br />
3. Polygon masks are<br />
used to isolate moving<br />
objects from the scene<br />
that would otherwise<br />
contaminate the<br />
tracking process.<br />
4. The solution can<br />
be previewed in 3D<br />
before export, and<br />
3D test objects can<br />
be inserted.<br />
5. A new Wizard<br />
guides you through<br />
every aspect of the<br />
tracking process.<br />
d 87<br />
5
eviews<br />
2<br />
main picture. Canon’s<br />
extensive EF range of<br />
lenses (except for EF-S)<br />
can be used without the<br />
cropped field of view,<br />
due to the full-frame<br />
sensor.<br />
2. Canon’s new <strong>Digit</strong>al<br />
Photo Professional<br />
(DPP) software has a<br />
simple to use interface,<br />
including batchprocessing<br />
options, but<br />
it’s still sluggish in use.<br />
EOS-1Ds Mark II<br />
16.7mp digital SLR camera<br />
format Mac/Win<br />
price £4,510 plus VAT (body only)<br />
<strong>com</strong>pany Canon, www.canon.co.uk<br />
contact Canon, 08705 143 723<br />
accessories EF 50mm f/1.4 USM lens £238 plus VAT, EF 28-135mm f3.5/5.6<br />
IS USM £295 plus VAT, EF 28-300mm F3.5-5.6 L IS USM lens £1,489 plus VAT<br />
pros Full frame CMOS panel allows unrestricted use of Canon’s<br />
wide-angle EF lenses. The 16.7mp resolution permits a double-page<br />
spread at 300dpi with minimal interpolation.<br />
cons Menu system is poor. Frame-lines for only three<br />
focal lengths.<br />
<strong>Digit</strong> Rating ★★★★★<br />
Alternatives<br />
88 d<br />
Contax N-<strong>Digit</strong>al Nikon D2x Kodak DCS Pro SLRc/n<br />
T<br />
he update to Canon’s EOS-1Ds<br />
hardly <strong>com</strong>es as a surprise. It’s<br />
the studio-&-location version of<br />
the sports- and press-oriented EOS-1D,<br />
which was updated last year. However,<br />
the timing of the EOS-1Ds Mark II’s<br />
release is surprising – Canon announced<br />
it just days after Nikon announced its<br />
12.4mp challenger to the original 1Ds.<br />
Visually, the EOS-1Ds Mark II has<br />
hardly changed over its predecessor, but<br />
in fact each magnesium alloy panel has<br />
actually been subtly altered. The matte<br />
finish paint is less reflective too, though<br />
few users will notice at first. What<br />
matters is this camera now features<br />
an impressive 16.7mp CMOS sensor,<br />
and it’s still full-frame. With a maximum<br />
4,992-x-3,328-pixel image size, the<br />
EOS-1Ds Mark II can punch-out<br />
a 300dpi image at 16.5-x-11-inches<br />
without interpolation.<br />
At 36-x-24mm, the CMOS sensor<br />
is precisely the same size as a single<br />
35mm frame, allowing Canon’s wideangle<br />
lenses to be used without the<br />
irreversible cropping of the field of<br />
view associated with digital SLRs<br />
using smaller, often APS-C-sized<br />
sensors. Conversely, there’s none of<br />
the extra reach when using telephoto<br />
lenses, which is one of the reasons why<br />
sports and action photographers like the<br />
smaller chip. But, with so much resolution<br />
and detail available, it’s still feasible to<br />
crop an image to give a similar effect.<br />
Buffer up<br />
Canon have increased the continuous<br />
framing rate to a respectable 4fps with<br />
buffering for up to 32 high-quality JPEGs<br />
or 11 RAW images, up from the 3fps<br />
and 10 JPEG or 10 RAW shots from<br />
the discontinued 1Ds. Even with the<br />
substantial increase, it’s nothing like<br />
the turn of speed available from the
3 5<br />
4<br />
press cameras. This isn’t really what<br />
this camera is for. For many users,<br />
the EOS-1Ds Mark II will be seen<br />
as an alternative to using slower,<br />
versatile, 645 medium format<br />
cameras and digital backs.<br />
Noise from the proprietary CMOS<br />
panel is impressively low, and Canon has<br />
expanded its sensitivity with a range the<br />
equivalent of ISO 50 to ISO 3200. There’s<br />
nothing to be gained quality-wise with<br />
the lower setting, but by adding the ISO<br />
3200 option at least puts the spec on<br />
a par with recent semi-pro digital SLRs,<br />
and can be the difference between<br />
getting a shot and missing out.<br />
Other changes and improvements<br />
include a more detailed screen, and<br />
the addition of an SD card slot next<br />
to the standard CF Type II bay, which<br />
can be used individually or to write<br />
files simultaneously, as back-up. Faster<br />
processing is claimed, and it’s certainly<br />
5<br />
visible in certain areas. JPEG images<br />
appear on the monitor within an instant,<br />
but a supposed 50 per cent increase<br />
in AF processing is barely noticeable<br />
in practise.<br />
Picture this<br />
For photographers concerned with<br />
deadlines and captions, and who<br />
don’t have time for post-processing,<br />
the camera has a vast range of user<br />
selectable options. Between the<br />
separate Colour Matrix and Parameters<br />
options, users can, for example, choose<br />
an appropriate colour space, adjust<br />
brightness, colour balance, saturation,<br />
contrast and sharpness, choose from<br />
three tone curves or load their own<br />
from the EOS Viewer utility.<br />
Gone is the external secondary whitebalance<br />
sensor. The camera now relies<br />
solely on TTL measurement from the<br />
CMOS sensor. In some instances, notably<br />
under indoor lighting, images from the<br />
Mk II don’t appear to be quite as wellcorrected.<br />
However, external sensors<br />
can be easily fooled – especially if the<br />
camera is located under one light source<br />
and you’re using a telephoto trained on<br />
another. It’s not so much of an issue if<br />
there’s time to tweak white-balance, and<br />
there are a number of ways of achieving<br />
this. In addition to six presets, a manual<br />
option, and colour temperature settings<br />
in degrees Kelvin, there’s even a choice<br />
of up to three personal settings. Whitebalance<br />
bracketing and colour correction<br />
are available too.<br />
It’s a dazzling array of choices, but it<br />
allows the user to fine-tune the camera<br />
over time to his or her own preferences.<br />
That said, many users are likely to<br />
just shoot RAW files anyway. New <strong>Digit</strong>al<br />
Photo Professional software is included<br />
and offers a wide range of processing<br />
and enhancement options, though it’s<br />
still slow in use and not as slick as rival<br />
offerings.<br />
Start-up times – from sleep and from<br />
powering up – are vastly improved, and<br />
there’s none of the previous camera’s<br />
sluggishness. Handling is very good,<br />
but the old-school NiMH battery pack<br />
makes for a body that feels heavier<br />
than the quoted 1.5kg. Nikon’s D2-series<br />
utilizes similar construction techniques<br />
and use a Lithium-Ion pack, and appear<br />
much lighter and better balanced.<br />
Without doubt, image quality and<br />
detail is nothing short of remarkable,<br />
and the camera boasts the size and<br />
convenience of a pro 35mm SLR. For<br />
the hard-working professional, such<br />
expediency makes all the difference.<br />
Joanne Carter<br />
3. Difficult lighting<br />
is handled extremely<br />
well by the<br />
evaluative metering<br />
system, and at ISO<br />
1600 noise levels<br />
are low.<br />
4. DPP’s imaging<br />
editing window<br />
allows for a fair<br />
range of adjustment<br />
and enhancement,<br />
for RAW and RGB-<br />
JPEG images, but it<br />
isn’t as impressive<br />
as some rival and<br />
third-party offerings.<br />
5. Although the<br />
camera is built for<br />
location work, the<br />
sublime image<br />
quality will make<br />
it a firm favourite in<br />
the studio as well.<br />
d 89
eviews<br />
ColorEdge CG220<br />
LCD monitor<br />
format Mac OS X 10.2/3, Windows 2000/XP<br />
price £3,189 plus VAT; Eye-One calibrator £177 plus VAT<br />
<strong>com</strong>pany Eizo, www.eizo.co.uk<br />
contact Eizo, 01483 719 500<br />
pros The best handling of colour available from an LCD monitor,<br />
and fantastic display quality. Good ergonomics and high-level of<br />
user control.<br />
cons Hugely expensive – a CRT could match it for quality at<br />
a fraction of the price, if you could buy one.<br />
<strong>Digit</strong> Rating ★★★★★<br />
W<br />
e’ve only seen one LCD monitor<br />
so far that could be said to truly<br />
challenge the colour ability of<br />
the CRT: Barco’s Coloris Calibrator.<br />
Unfortunately, that model was withdrawn<br />
in December 20<strong>04</strong> due to issues with the<br />
quality of <strong>com</strong>ponents, and with CRTs on<br />
their last legs, there’s a gap in the market<br />
for high-end displays for creatives.<br />
Now, Eizo is attempting to tackle the<br />
issue with its latest ColorEdge monitor for<br />
designers, the CG220. It offers the same<br />
focus on colour – being the first LCD<br />
monitor capable of displaying the whole<br />
gamut of the Adobe RGB colour space<br />
– and has an inevitably high price.<br />
For an LCD, the ColorEdge 220 is<br />
enormous – though it will still take up<br />
less of your desk space than a LaCie<br />
electron22blue, for example. The 22-inch<br />
screen is surrounded by a thick black<br />
bezel and supported by a tree-trunk of<br />
a base. Around the monitor sits a small<br />
hood for keeping ambient glare off the<br />
screen. Part of the hood slides off to<br />
allow a calibration device to hang without<br />
having to remove the whole thing.<br />
Eizo does it<br />
A calibration device is a must. Eizo ships<br />
the CG220 with its own ColorNavigator<br />
software, which is designed to work<br />
with GretagMacbeth’s Eye-One device.<br />
ColorNavigator works with both Macs<br />
and PCs. It’s simple to use and offers<br />
a wide level of control.<br />
After calibrating your monitor – and<br />
even before – the quality of the CG220<br />
is immediately obvious. Even to the<br />
naked eye, the level of colour accuracy<br />
and depth is better than LaCie’s<br />
90 d<br />
Colours visible to the<br />
human eye<br />
Colour space<br />
displayed on<br />
monitor<br />
Adobe RGB space<br />
Photon20vision II, which is currently<br />
the LCD of choice for designers.<br />
Assuming the rest of your workflow<br />
from input (camera, scanner) to output<br />
(proofer, press) is properly calibrated,<br />
there’s currently no better way of making<br />
sure that what you see is what you get.<br />
We examined the colour profile<br />
created by ColourNavigator and the<br />
Eye-One in Chromix ColorThink 2.1. The<br />
colour range available for output by the<br />
CG220 is the largest available on any<br />
LCD display we’ve seen by a wide margin<br />
– though it didn’t quite cover the Adobe<br />
RGB gamut (see diagram, above). It was<br />
also one of the most accurate we’ve seen.<br />
The 1,920-x-1,200 resolution allows a<br />
large amount of detailed information to<br />
be shown: an A4 spread – plus palettes<br />
– was perfectly readable in InDesign.<br />
Only the slow response rate of 37ms<br />
is a disappointment – but this monitor<br />
isn’t aimed at video professionals.<br />
The ColorEdge CG220 is a fantastic<br />
monitor but the price is going to be<br />
too high for the majority of designers<br />
– though you can reduce it a bit by<br />
going for the Colour Confidence<br />
DisplayProof System bundle from<br />
TypeMaker, which essentially bundles<br />
the Eye-One calibrator and a colour<br />
management guide for the same £3,189<br />
plus VAT price. TypeMaker also claim to<br />
check the monitor to a higher standard.<br />
You’re essentially paying over £3,000<br />
for a monitor created to match £700<br />
CRTs. However, if your clients require<br />
that level of colour accuracy (or you’re<br />
just rich), the CG220 is an exceptional<br />
product. Those on lower budgets may<br />
want to wait for LaCie’s forth<strong>com</strong>ing<br />
321 LCD Monitor, which claims to match<br />
CRTs for colour but is more affordable<br />
at just over £950 plus VAT.<br />
Neil Bennett<br />
specifications<br />
Viewable area: 22.2-inch Dot pitch: 0.294mm Native resolution:<br />
1,920-x-1,200 Connection: 2x DVI-I Response rate: 37ms Horizontal<br />
viewing angle: 170 degrees Vertical viewing angle: 170 degrees<br />
Brightness: 200cd/m2 Contrast ratio: 400:1 10-bit gamma correction: yes<br />
Dimensions (W-x-H-x-D): 565-x-452.5-x-272mm Weight (with base): 6.6kg<br />
Modes: 1 Speakers: no Ports: USB (for calibrator) Software:<br />
ColorNavigator Specified calibrator: GretagMacbeth Eye-One Hood: yes
Toon Boom<br />
Studio 2.5<br />
2D animation software<br />
format Mac OS X 10.3, Windows 2000/XP<br />
price £239 plus VAT, upgrade £99 plus VAT<br />
<strong>com</strong>pany Toon Boom, www.toonboom.<strong>com</strong><br />
contact Pixelution, 01462 433558<br />
minimum specs PowerPC G5/Pentium III 800MHz processor,<br />
256MB RAM, 100MB hard disk space, Wa<strong>com</strong> tablet<br />
pros Auto lip-syncing, drawing in 3D scene planning view, and colour<br />
transformation effects add to an already well-designed package.<br />
cons Some inconsistency with interface conventions and a slightly<br />
clunky display for 3D and orthographic views.<br />
<strong>Digit</strong> Rating<br />
D<br />
★★★★<br />
★<br />
igitized 2D cell animation is a<br />
tricky thing to get right. The toolset<br />
required seems similar to those<br />
in any other drawing application, but<br />
in reality they need to be a lot more<br />
specialized. Toon Boom Studio 2.5<br />
offers a decent and robust toolset<br />
together with a clearly set-out<br />
workflow for 2D animation.<br />
Version 2.5 adds to the feature set<br />
with impressive automatic lip-syncing,<br />
gap-closing, and colour keyframing.<br />
There’s a new clipping feature for adding<br />
masks to drawings. These can then be<br />
animated, and soundtracks can now be<br />
scrubbed directly from the timeline.<br />
Good support for graphics tablets is<br />
essential, and version 2.5 adds pressure<br />
sensitivity support for line thickness with<br />
Wa<strong>com</strong> graphics tablets. The update at<br />
last adds eraser support for Wa<strong>com</strong> pens<br />
too. There was an issue with the Intuos 3<br />
Wa<strong>com</strong> tablet – there was occasionally<br />
an offset of the stroke <strong>com</strong>pared to the<br />
cursor position when you began drawing.<br />
We couldn’t duplicate this effect in any<br />
other program using the tablet so there<br />
may be an issue between the latest<br />
Wa<strong>com</strong> driver and Toon Boom.<br />
Schoolboy errors<br />
One minor, but irritating interface issue<br />
was the inconsistent menu conventions<br />
when you switch functions on and off.<br />
In the Window menu you get ‘Show<br />
Function Editor’ which changes to ‘Hide<br />
Function Editor’. In other menus, you<br />
get a check mark instead. It’s a minor<br />
<strong>com</strong>plaint, but causes brief confusion<br />
when you start with the application,<br />
and it’s a mistake that shouldn’t find<br />
its way into a <strong>com</strong>mercial program.<br />
However, overall Toon Boom 2.5<br />
offers a clean and clear workflow for<br />
1 2<br />
1. The 3D Scene Planning mode is where your animated elements<br />
<strong>com</strong>e together. Elements can be keyframed in 3D space.<br />
2. The new Colour Transformation effects allow you to animate colours<br />
of elements over the course of an animation.<br />
3. The new clipping mask feature allows you to create effects such<br />
as this moving binocular view.<br />
professional 2D animation production.<br />
The integration of the two modes of<br />
operation – Drawing and 3D Scene<br />
Planning – have been further tightened<br />
by offering touch-up drawing to be<br />
ac<strong>com</strong>plished in Scene Planning mode.<br />
This is a fantastic feature because it<br />
allows you to see what needs to be<br />
fixed right in the scene as it’s playing,<br />
rather than performing the guess work<br />
involved when having to do touch-ups<br />
back in the drawing mode.<br />
While there isn’t a massive number<br />
of new features, those added are<br />
significant and will have a great impact<br />
on the workflow of current users. While<br />
in essence it’s still a relatively simple<br />
and straightforward program Toon<br />
Boom Studio 2.5 represents a focused<br />
and well-crafted environment for<br />
traditional 2D animation.<br />
Simon Danaher<br />
Alternatives<br />
Bauhaus Mirage 1.2<br />
<strong>Digit</strong>al Video<br />
The TAB 2.0<br />
Macromedia<br />
Flash MX 20<strong>04</strong><br />
d 91<br />
3
Dual-processor workstation<br />
format Windows XP<br />
price £4,385 plus VAT<br />
<strong>com</strong>pany IBM, www.ibm.<strong>com</strong>/uk<br />
contact Matek, www.matek.net, 01403 276 300<br />
pros Obscenely powerful 3D performance.<br />
Fast image rendering and processing.<br />
cons High price. Small, single hard drive.<br />
No DVD reader.<br />
<strong>Digit</strong> Rating ★★★★★<br />
T<br />
he last IBM workstation we<br />
looked at was rather behind<br />
the times – but this is right up-todate.<br />
Dealer Matek’s entry into our last<br />
workstation group test was a generation<br />
behind much of the <strong>com</strong>petition, but<br />
this is the first <strong>com</strong>puter we’ve seen to<br />
feature ATI’s top-of-the-line FireGL 7100<br />
graphics card. It’s a superbly powerful<br />
machine – with a price to match.<br />
The IntelliStation Z Pro shell is an<br />
imposing black box that’s shorter and<br />
fatter than the Dell Precision 670 we<br />
looked at in <strong>Digit</strong> 80. It’s rather ugly<br />
– especially sat next to an Apple<br />
Power Mac G5 – and it doesn’t look<br />
as imposing as the Precision either.<br />
But it’s what’s inside that counts.<br />
This Z Pro is driven by the fastest<br />
Xeon processors available: two 3.6GHz<br />
92 d<br />
chips with 2MB of Level 2 cache each.<br />
These are fed by 2GB of DDR2 RAM<br />
across an 800MHz system bus, and<br />
connected to a motherboard with an<br />
almost full set of PCI-Express, PCI-X,<br />
PCI, Ultra360 SCSI and ATA connectors.<br />
A FireGL 7100 card, a single 73GB,<br />
10,000rpm Ultra 360 hard drive and a<br />
CD-RW drive are all included. But that’s<br />
it – leaving a bare-to-the-bone system.<br />
Light work<br />
From the specs you’d expect this<br />
IntelliStation to be powerful – and<br />
this unit will surpass your expectations.<br />
Rendering of the Radiosity_box<br />
benchmark scene in LightWave 8 (using<br />
four threads with Hyper-threading turned<br />
on) was ac<strong>com</strong>plished in 18 minutes and<br />
44 seconds – two minutes quicker than<br />
the dual 3.4GHz-driven Precision 670.<br />
However, we should mention that the<br />
IntelliStation was tested using version 8.2<br />
of LightWave (while the Precision used<br />
the then most recent 8.0 version), as it<br />
took the upgrade and an ATI graphics<br />
driver update to make LightWave open<br />
the benchmark scene. This may have<br />
given the rendering time an extra boost.<br />
It was our Cinebench tests where this<br />
IntelliStation really started showing off.<br />
This is the first review machine we’ve<br />
specifications<br />
IntelliStation Z Pro<br />
Processor (supplied): 2x Intel Xeon 3.6GHz Processor (maximum): 2x<br />
Intel Xeon 3.6GHz RAM (supplied): 3GB RAM (maximum): 8GB<br />
DIMMs/free slots: 2/4 Graphics card (supplied): ATI FireGL V7100<br />
Graphics RAM/AGP port: 256MB/PCI-Express Hard drive type: Ultra320<br />
SCSI Hard drive size/speed (supplied): 73GB/10,000rpm Bays: 2x 5.25inch<br />
ext, 1x 3.5-inch ext, 3x 3.5-inch int<br />
seen to get Cinebench scores of over<br />
3,000: achieving a groundbreaking 3,384.<br />
Equally importantly, this is over eighttimes<br />
quicker than without using the<br />
graphics card. The NVidia Quadro 3400<br />
used by the Dell Precision 650 could<br />
only manage a 6.19x boost – though<br />
in itself this is an impressive score. This<br />
IntelliStation’s 3D power is due to the<br />
V7100 card, which is imbued with 256MB<br />
of GDDR3 memory, six geometry engines,<br />
16 pixel pipelines and a throughput of<br />
up to 28.8GB per second. It’s also why<br />
this workstation costs so much.<br />
The high price is justified by the<br />
power of the unit within 3D applications<br />
– though you’d need to be working with<br />
some very intricate models to make it<br />
worthwhile. Some of Matek’s<br />
configuration choices are poor – the<br />
Precision’s addition of a Serial-ATA<br />
system drive (leaving the SCSI system<br />
free for media manipulation) is better,<br />
and the CD-RW drive is a lame option<br />
when almost all pro-level systems <strong>com</strong>e<br />
with a DVD±RW as standard. A DVD<br />
writer is of limited professional appeal,<br />
but the ability to read DVD-ROMs is<br />
something everyone needs these days.<br />
However, the stonking 3D performance<br />
should keep you happy.<br />
Neil Bennett<br />
Alternatives<br />
Dell Precision 670<br />
IBM M Pro
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labs<br />
94 d
DVD on the menu<br />
Thanks to the dominance of DVD in home<br />
entertainment and <strong>com</strong>puting, desktop authoring<br />
of DVDs has really taken off. We’ve looked at<br />
several applications for creating DVD, drawn<br />
from across the scale.<br />
T<br />
he process of creating a DVD is the same whether you’re just burning<br />
data or constructing a flashy menu for a movie release. It consists of<br />
adding data to a project folder on a <strong>com</strong>puter, then laying out that<br />
project in an authoring package. Video and audio assets first need to be<br />
encoded to formats <strong>com</strong>patible with the DVD specification, and if you want<br />
your DVD to do anything more than store data, you’re going to have to<br />
incorporate some sort of menu system on your disc.<br />
Disc navigation is normally added in the form of menu screens and jump<br />
buttons that correspond to chapter points embedded in the media streams.<br />
Authoring applications allow you to link buttons to menu screens, media,<br />
and chapter points by either dragging-&-dropping the asset or item onto<br />
the button or by specifying the link in a properties field.<br />
Subtitles can be entered or imported, and colours can be set for the button<br />
to give some interactive feedback to the user. The project is then ‘built’, with<br />
the video and audio streams multiplexed together during this process and<br />
then written to the blank disc. All DVD authoring follows this same basic<br />
BY MICHAEL BURNS<br />
d 95
labs<br />
Adobe Encore DVD 1.5<br />
format Windows<br />
price £385 plus VAT, upgrade £69 plus VAT<br />
<strong>com</strong>pany Adobe, www.adobe.<strong>com</strong><br />
contact Adobe, 020 8606 4000<br />
minimum specs Pentium III 800MHz or<br />
faster processor, 256MB of RAM, 1GB hard-disk<br />
space, DVD-ROM drive and supported DVD<br />
burner, QuickTime 6.5 software<br />
digit rating ★★★★★<br />
Encore has a similar look to Sonic’s DVD Producer, with an initially rather dull interface<br />
of empty floating palettes. All assets are imported into the Project Window, and as you<br />
do so the corresponding monitor, menu editor, or timeline pops up. This all makes for<br />
rather cluttered viewing, especially on a small monitor, and as there is no preset<br />
workspace facility, users need to set their own default arrangements.<br />
When you drag a video clip to a menu, Encore automatically creates a video<br />
button for the clip, creates a link from the button to play through the video, and<br />
then sets the End action to return to the menu. In a view option similar in style<br />
to Photoshop, you can check button routing using a floating overlay.<br />
Encore DVD integrates extremely well with Photoshop, Premiere, and After<br />
Effects 6.5 or later. If you have an Adobe-heavy PC, you’ll be able to export motion<br />
menus as AVI files in After Effects, create backgrounds and buttons in Photoshop,<br />
and add markers for Chapter points in Premiere movies. You can use the Edit<br />
Original <strong>com</strong>mand in Encore to edit the files in their native applications.<br />
The Styles palette allows pre-designed effect styles for Text, Shapes, and Images<br />
to be dragged-&-dropped onto elements in the Menu Editor. A Check Project feature<br />
can be used at any point in the process to identify and solve problems in the project’s<br />
structure. QuickTime is now supported as an asset, meaning that Encore, though still<br />
confined to the PC, is now more of a cross-platform contender than the Apple offering.<br />
ALL DVD<br />
AUTHORING<br />
FOLLOWS THE<br />
SAME BASIC<br />
PROCESS<br />
96 d<br />
process. This is due to the<br />
applications, hardware, and<br />
media all adhering to the DVD<br />
Specification, a standard set<br />
and adhered to by manufacturers<br />
such as Sony, Philips, and Pioneer.<br />
Basic ‘collect and burn’<br />
programs such as Roxio Toast and<br />
NTI Dragon Burn on the Mac and<br />
the likes of Ahead Nero on the PC<br />
have the ability to add perfectly<br />
adequate navigation to your discs,<br />
but for anything more <strong>com</strong>plex you<br />
Apple DVD Studio<br />
Pro 3<br />
format Mac OS X 10.3.2 or later<br />
price £297 plus VAT<br />
<strong>com</strong>pany Apple, www.apple.<strong>com</strong>/uk<br />
contact Apple, 0800 783 4846<br />
minimum specs 733Mhz G4 or G5 Mac,<br />
AGP graphics card with 8MB of video memory,<br />
256MB RAM (512 MB re<strong>com</strong>mended),<br />
QuickTime 6.5, 4.4GB Disk space, DVD drive<br />
digit rating ★★★★★<br />
The closest thing to a professional DVD authoring suite you’ll get on a Mac, DVD<br />
Studio Pro is closely integrated with the rest of the Mac OS media packages (Motion,<br />
Soundtrack, Final Cut Pro, iTunes, and iPhoto). The best thing about DVD Studio<br />
Pro is the level of user control available – Apple gives the author access to some<br />
in-depth <strong>com</strong>mands from the user interface and allows scripting for more <strong>com</strong>plex<br />
programming. For example, you can notify a DVD player if a user has viewed a certain<br />
First Play menu before and get it to jump ahead accordingly.<br />
The authoring process is fairly simple and can be carried out in any of three<br />
workflow configurations ranging from basic drag-&-drop elements to full outline<br />
views and scripting windows. Assets are imported into the application and can be<br />
encoded to MPEG format in the background as soon as they arrive in the Assets<br />
tab. Multi-layered graphic files can be imported as menu backgrounds and the<br />
product has tight integration with Photoshop – allowing live updating of edited files.<br />
Extra templates and interface elements, extra workflow enhancements and wider<br />
format support all arrived in version 3. Other enhancements include new transitions,<br />
buttons and slideshows, as well as extended support for video and audio formats.<br />
You’ll need a large drive to store all the templates and extras. Recent updates have<br />
allowed this tool to burn directly to dual-layer DVD-9 discs as well as encode HD<br />
material using the bundled Compressor application.<br />
need a dedicated DVD authoring<br />
application. All of the applications<br />
tested here offer designers the<br />
ability to create varying levels of<br />
<strong>com</strong>plexity in their menus. Most<br />
have some facility to import layered<br />
images from a graphics package<br />
– normally Photoshop – or provide<br />
tools for adding text, images, and<br />
shapes (for buttons) within their<br />
own workspace.<br />
If you are designing your menus<br />
in an external editor, be aware that<br />
you should save screens as<br />
multi-layered files if you want<br />
to use button highlights.<br />
Author’s specials<br />
For motion menus it’s best to<br />
create <strong>com</strong>plex transitions in an<br />
application such as After Effects,<br />
before importing the rendered<br />
project into the DVD project.<br />
You need to leave at least<br />
double the hard drive space<br />
required for authoring each project.
APPLE DVD STUDIO PRO IS THE CLOSEST THING TO A<br />
PROFESSIONAL AUTHORING SUITE AVAILABLE FOR THE MAC<br />
Pinnacle Liquid Edition 6<br />
format Windows 98/2000/XP<br />
price £153 plus VAT<br />
<strong>com</strong>pany Pinnacle Systems,<br />
shop.pinnaclesys.<strong>com</strong><br />
contact Pinnacle Systems, 01895 442 003<br />
minimum specs 800MHz processor, 256MB<br />
RAM, DirectX 9 <strong>com</strong>patible graphics and sound<br />
card, 500MB disk space, CD drive<br />
digit rating ★★★<br />
★ ★<br />
Pinnacle’s Liquid product is a full video editing and effects suite with an integrated<br />
DVD authoring <strong>com</strong>ponent. The tools resemble a basic program such as Intervideo’s<br />
WinDVD, so if all you are looking for is some quick editing and simple transitions to<br />
prepare your disc, Liquid may be a bit of overkill.<br />
There are a number of wizards to make the process of assembling your assets<br />
easier – including a media search tool. The wizards are helpful, as Liquid is not a<br />
product you can pick up and run with, as you need to understand Liquid’s editing<br />
conventions first.<br />
Liquid is another package with one video track, but it allows users to assemble<br />
clips consecutively on the timeline. There are a number of menu templates to choose<br />
from – you can follow a wizard to add the menu asset to a sequence in the timeline,<br />
then create links to chapters. You can customize the menu in the Menu Template<br />
Editor, importing background graphics or adding or editing text. End actions are<br />
installed using jump markers in the Timeline, which return users to the main menu<br />
after every clip. You can save the finished project as an ISO file prior to burning.<br />
It may possess confusing proprietary quirks in some places, but Liquid Edition<br />
includes Hollywood FX Plus RT and TitleDeko RT for effects and titles. Having your<br />
effects, video, and authoring package in one suite is certainly of use to the DVD<br />
author, allowing you to create <strong>com</strong>plex motion menus with transition effects before<br />
adding them to your DVD project.<br />
When you are working through a<br />
slew of DVDs, this probably means<br />
using a fast external drive. Some<br />
DVD writers do not support DVD+R<br />
discs – the Apple Superdrive is a<br />
notable example.<br />
DVDs have limited interactivity<br />
when <strong>com</strong>pared with Web sites<br />
or games consoles, due mainly to<br />
the basic nature of consumer DVD<br />
players. The DVD specification is<br />
meant to ensure that the disc you<br />
author will play on all platforms.<br />
As the specification was set some<br />
time ago, many of the strictures<br />
imposed seem backward in<br />
today’s consumer market. However,<br />
developers have added some<br />
special features to applications to<br />
extend the use of the format, and<br />
a good designer will always be<br />
able to create some interaction<br />
using scripted behaviours, animated<br />
motion menus, and transitions and<br />
button routing.<br />
Button routing allows you to<br />
Sonic DVD Producer<br />
Authoring 5.0<br />
format Windows XP Pro<br />
price £1,125 plus VAT<br />
<strong>com</strong>pany Sonic Solutions, www.sonic.<strong>com</strong><br />
contact Sonic Solutions, 020 7437 1100<br />
minimum specs 1.7GHz Pentium IV CPU,<br />
512MB RAM, CD or DVD-ROM drive,<br />
1,024-x-768 resolution, 24-bit colour,<br />
200MB hard drive space<br />
digit rating ★★★★ ★<br />
Sonic Producer goes some way to bridging the gap between high-end dedicated<br />
systems and the desktop DVD author. It ships in three versions – the option tested<br />
here ships with a 128MB Matrox Parhelia video card. The interface includes a timeline,<br />
a viewer window, a Palette for storing assets, a list window for adding menus and<br />
movies to a project, and a menu editor window.<br />
A large library of assets in the Producer folder is available to the Palette on<br />
opening. Menu graphics and imported assets are dragged onto the List Window<br />
to bring them into the project – along with any audio associated with the video.<br />
The menu building process is a straightforward case of drag-&-drop, with<br />
automatic linking of buttons and tracks. Button highlights can be set in the Properties<br />
window – though the application doesn’t support imported graphics with Alpha<br />
channels. There are several choices for menu button routing, including an AutoRoute<br />
choice. Support for burning DVD-9 discs directly came with version 4.5, so Sonic was<br />
ahead of the pack with Producer and you can also add a jacket picture for the project.<br />
Illegal formats for DVD use such as AVI are transcoded just before the build<br />
process, so be prepared for a long wait if you haven’t prepared your assets<br />
beforehand. Other products in the roundup share this lack of background encoding,<br />
but given the price here it could be seen as an omission. However, the application<br />
does ship with Sonic Audio Transcoder and MyDVD, a real time MPEG encoder.<br />
specify the behaviour of the cursor<br />
and remote control. Many packages<br />
allow both manual and auto-routing<br />
of buttons for greater flexibility, but<br />
it’s wise to keep to convention if the<br />
DVD is for the wider market.<br />
On the button<br />
To avoid unsightly jumps when<br />
the disc is accessed, you can set<br />
transitions between menu screens<br />
to play when buttons are pressed.<br />
Similarly, End actions are assigned<br />
to movies and menus to take the<br />
user back to a main menu screen<br />
after the movie has finished playing,<br />
or when a menu has cycled for<br />
a specified amount of time.<br />
Special features can be built<br />
into menus by accessing the<br />
parameter register memory values<br />
of a DVD. These are machine level<br />
<strong>com</strong>mands that the player<br />
understands and can control<br />
parental management features,<br />
or whether to play a certain menu<br />
d 97
labs<br />
Sonic ReelDVD 3.1.3<br />
format Windows 2000/XP<br />
price £140 plus VAT<br />
<strong>com</strong>pany Sonic Solutions, www.sonic.<strong>com</strong><br />
contact Sonic Solutions, 020 7437 1100<br />
minimum specs Pentium III processor,<br />
800MHz , 256MB RAM, 2GB hard drive<br />
space, SoundBlaster <strong>com</strong>patible sound<br />
card with DirectSound support, CD or<br />
DVD-ROM drive<br />
digit rating ★★★★★<br />
Ideal for entry-level users, ReelDVD is a simple application. It has an open interface<br />
with a Windows-style explorer window. The Storyboard area is the starting point for<br />
assembling assets and elements. Files dragged into the Storyboard from the Explorer<br />
window are given the once-over by the application and a window pops up to say<br />
whether or not the format is supported. Only MPEG-1 and MPEG-2 video is supported,<br />
so transcoding needs to be <strong>com</strong>pleted before bringing assets into ReelDVD.<br />
The storyboard builds up an arrangement of tracks, icons for menus, and<br />
connectors between them, which is ideal for the non-linear nature of DVD authoring.<br />
Once tracks are in the Storyboard, their <strong>com</strong>ponent parts, known as streams, can be<br />
viewed in the Track Editor. Here is where the button highlights and subtitles for each<br />
track are set using up to 32 subpicture streams, as well as the language for the audio<br />
(up to eight streams). The Track editor also allows Dolby <strong>Digit</strong>al audio files to be<br />
synced with the timecode in the video stream.<br />
Multi-layered PSD files can be imported intact, so that you can automatically<br />
define subpicture overlay masks and button hotspots for menus. In a further nod<br />
to professional authoring, button routing can be set up in the preview window while<br />
playback flow, End actions, and simple point-&-click programming can be set up<br />
in the Storyboard. There’s no facility for DVD-ROM content but ReelDVD will allow<br />
you to create a DVD-Video from prepared assets with little fuss.<br />
IF YOU’RE<br />
SERIOUS ABOUT<br />
AUTHORING, IT’S<br />
WORTH LOOKING<br />
AROUND TO TAKE<br />
ADVANTAGE OF<br />
THE LATEST<br />
TECHNOLOGY<br />
98 d<br />
if the viewer has seen it before.<br />
The power to access these<br />
features is what sets the higherend<br />
packages apart from the host<br />
of DVD authoring applications.<br />
The high storage capacity<br />
of DVDs can hold multiple types<br />
of information on one disc, which<br />
allows a degree of interactivity. For<br />
example, a band’s music DVD could<br />
hold extra material in a DVD-ROM<br />
section such as screensavers or<br />
Flash movies. The amount of space<br />
Ulead DVD Workshop 2<br />
format Microsoft Windows 2000/XP<br />
price £153 plus VAT, upgrade £76 plus VAT<br />
<strong>com</strong>pany Ulead Systems, www.ulead.co.uk<br />
contact Ulead Systems, 0<strong>04</strong>9 2131 512 6850<br />
minimum specs Intel Pentium III<br />
800MHz or higher, 128MB RAM, 500MB<br />
of hard disk space, Microsoft DirectX 9<br />
and DVD-ROM drive<br />
digit rating ★★★★★<br />
DVD Workshop features a simple interface and has plenty of wizards to help you<br />
along. A well-sized Preview Window dominates the screen, with a Media Library<br />
to the side, and a Content Window in the form of a filmstrip below, used to define<br />
the order of material.<br />
DVD Workshop restricts the project to a single video track and there is very<br />
much a linear approach involved, with five tabbed windows carrying you through<br />
the authoring steps. Encoding is handled by Ulead’s MPEG-Direct codec so you<br />
can capture and translate any analog or DV footage into MPEG in one step, including<br />
video from non-copyrighted DVDs.<br />
Automatic scene detection in the form of Split by Scene allows the software<br />
to capture, detect, and arrange clips automatically, but there are also simple controls<br />
to trim or cut clips into separate files, insert chapter points and add background music.<br />
For more <strong>com</strong>plex projects you can add or import up to 32 separate subtitle tracks<br />
<strong>com</strong>plete with customized text, as well as eight audio tracks and audio fading options.<br />
Button routing facilities are available – you can manually assign <strong>com</strong>mands to a playlist<br />
to control how menu buttons behave.<br />
The interface is far from sophisticated but this will suit many users who just need<br />
to assemble a project quickly. Recent update patches have provided support for duallayer<br />
authoring so this relatively inexpensive offering is still a valid package to consider<br />
for more professional work.<br />
used for video dictates the<br />
amount of interactive material<br />
you can include.<br />
Interactivity<br />
For this reason, <strong>com</strong>mercial movie<br />
releases, which use high-quality<br />
video and audio streams packed<br />
on dual-layer discs, usually display<br />
little interactivity, while discs<br />
featuring less or lower quality video<br />
content, intended for play on a PC,<br />
will boast more interactive features.<br />
Web access can be built into<br />
DVDs, embedding hyperlinks or<br />
within DVD-ROM content, so that<br />
if the disc is being viewed on an<br />
Internet-connected PC, a Web<br />
page can be accessed. The buttons<br />
point to the corresponding Web<br />
links, and are stored on the DVD-<br />
ROM section of the disc. On a<br />
corporate DVD, you could embed<br />
links to a sales site or prompt<br />
a sales request by opening the<br />
user’s email program.
THE HIGH STORAGE CAPACITY OF DVDS MEANS<br />
THEY CAN OFFER A DEGREE OF INTERACTIVITY<br />
Alternatives<br />
Although there is a proliferation of DVD software for the prosumer, higher-end<br />
systems are available. Chief among these is the Scenarist line by Sonic Solutions.<br />
This is the weapon of choice for professional DVD authoring houses such as<br />
Abbey Road Interactive. There is a wide range of configurations that include an<br />
audio hardware converter, PCI encoder cards, dual monitors, and specialized<br />
software. The power of Scenarist lies in its ability to access the programming<br />
level of the DVD specification, providing a <strong>com</strong>plete tape-to-disc solution that<br />
encodes, authors and outputs DVD projects for any purpose.<br />
Sonic’s SD-series Encoder hardware lies at the heart of the system, working<br />
in conjunction with real-time hardware video output that allows you to preview<br />
your project in real time on an external video monitor. The authoring process itself<br />
allows multiple video angles with audio/subtitle switching, jacket picture, subtitle<br />
effects, text data, 96KHz PCM Audio, DTS Audio, and even full karaoke support.<br />
The key factor in the success of Scenarist however is its cell-level access<br />
to the scripts that control DVD players. This allows precise control over every<br />
<strong>com</strong>mand and parameter available in the DVD specification, including access to<br />
all 16 General Parameter registers (GPRMs). Multiple users can work on parts of<br />
the same project at once thanks to a powerful workgroup management system.<br />
Pioneer also has a high-end solution in the form of the PRV-LX10 Professional<br />
DVD-Video recorder. This features a modular design with a 120GB hard drive and<br />
up to two DVD-R/RW drives in one unit. It allows one-step conversion of video<br />
assets to DVD, easy authoring of video projects and video archiving to DVD-<br />
Video format. Designed for those with limited knowledge of DVD authoring<br />
on <strong>com</strong>puters, it can create DVD-Video on DVD-R or DVD-RW 4.7GB discs<br />
and allows real-time recording and menu creation.<br />
Basic editing features allow users to trim VOB files, precisely remove<br />
and replace chapter points and reassign the title order. The internal hard drive<br />
allows storage of over 20 DVD projects, as well as libraries of menu backgrounds,<br />
button layout files, and EDL data. The recorder offers multiple analogue and<br />
digital connections and RS-422A and FireWire control capabilities. An ethernet<br />
port allows you to transfer files to the internal drive via a network connection.<br />
Many DVD authoring applications will only accept video and audio assets<br />
1 2 3<br />
Discreet Cleaner XL (1), Canopus ProCoder 2.0 (2), Optibase MPEG MovieMaker 200S (3)<br />
In authoring terms, the standard<br />
designation for single layer and<br />
dual layer media is DVD-5 and<br />
DVD-9 respectively. Until now,<br />
consumer DVD-9 projects were<br />
largely confined by the recordable<br />
media available. So, disk images<br />
had to be saved to DLT drives<br />
for pressing to DVD-ROM by<br />
<strong>com</strong>mercial authoring houses.<br />
Older <strong>com</strong>mercial dual-layer DVD<br />
formats weren’t <strong>com</strong>patible with<br />
existing DVD Video players either.<br />
In a breakthrough in dual-layer<br />
recording however, <strong>com</strong>peting<br />
DVD-RW DL and DVD+RW DL<br />
formats are now available, so a<br />
new stage of DVD-authoring is set<br />
to be played out. The new formats<br />
virtually double data storage<br />
capacity on DVD recordable discs<br />
from 4.7GB to 8.5GB, allowing<br />
recordable media to provide space<br />
similar to the discs pressed by the<br />
major studios for their movies.<br />
Most of the applications tested<br />
encoded in formats that are ‘legal’ for the DVD specification. For encoding<br />
purposes, a third party hardware system or application is often required. One<br />
such system is the MPEG MovieMaker 200S from Optibase. Available in Basic<br />
or Xpress configurations, MPEG MovieMaker 200S is an MPEG-2 and MPEG-1<br />
encoding platform for DVD creation that ships as a half-size PCI card.<br />
Encoding options<br />
It offers a range of video and audio interfaces, video resolutions, audio encoding<br />
format and MPEG multiplexing capabilities. Integrated with Optibase’s developer<br />
tools and video streaming and networking platform, the boards are bundled with<br />
the MPEG Composer 200, a well-featured encoding-management application.<br />
ProCoder 2.0 by Canopus provides powerful tools to prepare source video<br />
for conversion. Stitching allows multiple source clips in different formats and<br />
resolutions to be linked together to create one or more target clips. Video and<br />
audio filters provide high quality enhancement tools, such as bitmap overlay,<br />
cropping and volume adjustment, and to protect input before encoding, while<br />
target filters allow specific adjustments to be made for particular output formats.<br />
You don’t need specialized hardware for the encoding process. A software<br />
solution that content creators have been using for years is still going strong in<br />
the shape of Discreet Cleaner. Available for both Mac and PC platforms, Cleaner<br />
provides support for more than 60 media formats, including QuickTime 6, MPEG-<br />
4, Windows Media 9 (including support for HD and multi-channel audio),<br />
RealSystem 9, and AAC.<br />
High performance, high quality MPEG-1 and 2 VBR encoding allows<br />
users to create top quality video for DVDs and Video-CDs, as well as providing<br />
a way to tweak the video with Cleaner’s controls to get the highest quality.<br />
Professionally designed presets are available, allowing users to understand<br />
trade-offs between encoding output and quality, as well as allowing them to<br />
tweak the presets to get exactly what is required without starting from scratch.<br />
Both Cleaner 6 on the Mac and Cleaner XL on the PC platform have the<br />
ability to set watch folders to encode footage automatically as well as output<br />
the encoded material to multiple local, network, and FTP destinations.<br />
here have had point updates<br />
rushed out in the past month to<br />
provide support for dual-layer<br />
authoring, while hardware<br />
manufacturers are bringing out<br />
dual-layer burners. We used one<br />
such device as the baseline drive<br />
for the test – a new standalone<br />
FireWire burner from Plextor (the<br />
PX716UF), which we used with<br />
both Mac and PC applications.<br />
Drives like this can support<br />
a dizzying number of formats, so<br />
if you’re serious about authoring<br />
it’s worth looking around to take<br />
advantage of the latest technology.<br />
The recordable Dual-Layer discs<br />
will be priced at a premium until<br />
they be<strong>com</strong>e more widely accepted.<br />
For that reason we’ll use the DVD-5<br />
<strong>com</strong>patible single layer DVD format<br />
and its rewritable derivatives. It’s<br />
best to use branded disks, so we<br />
used a selection of 8x and 16x<br />
speed TDK DVD+Rs and 2x speed<br />
DVD-RW discs for the test.<br />
d 99
labs<br />
main picture. Sony Vaio FS195XP<br />
1. AJP D900T, 2. Alienware MJ-12m 7700 ,<br />
3. Apple PowerBook G4 15-inch<br />
4. Dell Latitude D610, 5. Evesham Voyager XT ,<br />
6. HP NW8000, 7. Sony Vaio A397XP<br />
100 d
Creative laptops<br />
BY NEIL BENNETT<br />
The next generation of laptops and mobile workstations are here, so whether<br />
you need something small and light for regular travel or a powerhouse that<br />
only needs to go desk-to-desk, prepare to do more on the move.<br />
2<br />
0<strong>04</strong> was supposed to see the laptop emerge – we’d all chuck out<br />
our hulking desktops and workstations and work from ‘hot’ desks<br />
and airport lounges on tiny silver devices, serviced by secretaries<br />
in pencil skirts while saying ‘Ciao’ into mobile phones.<br />
While this fed the fantasies of largely male sales departments and<br />
middle managers, creative pros have been underwhelmed by what’s been<br />
made available to them. Creative applications from Quark and Photoshop<br />
to Final Cut Pro and LightWave require high-resolution workspaces, which<br />
require a screen at least 15-inches in size. The only laptops <strong>com</strong>bining<br />
spacious displays with a light frame seemed to be Apple’s PowerBook<br />
G4s, which were a generation behind their workstation-class G5 cousins.<br />
At the beginning of <strong>2005</strong> though, Intel is attempting redress the balance<br />
between power and mobility with a renewed version of its Centrino platform<br />
for notebook <strong>com</strong>puters. The platform, known by its development codename<br />
Sonoma, will provide benefits across the board, according to Intel.<br />
The Centrino platform is aimed at notebook <strong>com</strong>puters and consists<br />
of three major pieces: the processor, its <strong>com</strong>panion chipset, and a wireless<br />
board. The new Centrino platform includes improved versions of all three<br />
<strong>com</strong>ponents with a new chipset, called 915 Express, forming its centrepiece.<br />
The 915 Express chipset, formerly known by the code-name Alviso, adds<br />
support for the PCI Express interconnect technology. This allows users to<br />
add more powerful graphics chips to their notebooks.<br />
The chipset supports DDR2 memory, a next-generation memory<br />
standard that clears the way for memory chips to run at faster speeds.<br />
The chipset also <strong>com</strong>es with support for a faster front-side bus, increasing<br />
the speed at which data flows between the processor and the memory<br />
from 400MHz to 533MHz. Multimedia improvements include support<br />
for Dolby <strong>Digit</strong>al and Dolby 7.1-channel surround sound.<br />
Changes have also been made to the wireless side of the package.<br />
There is improved networking software, within both the chipset and a new<br />
client application. Intel says this will make it easier for users to connect to<br />
Wi-Fi access points, as well as bring several security enhancements aimed<br />
at enterprise users. However, wireless speeds are still significantly slower<br />
than their ethernet equivalents. Wireless is great for Web surfing but you’re<br />
still better off plugging in to move Quark documents or video clips around<br />
your studio’s network.<br />
Seven new Pentium M processors are available as part of the package.<br />
They range from a top-of-the-range model that runs at 2.13GHz to an Ultra<br />
Low Voltage version that runs at 1.2GHz.<br />
Intel has presented benchmark tests that show a notebook PC with<br />
a 1.6GHz processor running the new Centrino platform would deliver a 5<br />
per cent increase in performance with no impact on battery life, <strong>com</strong>pared<br />
to a similar PC running at the same speed based on the old platform. The<br />
difference in graphics performance between the same two PCs is even<br />
greater with the new Centrino platform delivering a 91 per cent increase<br />
in performance, according to Intel’s benchmarks.<br />
2 3 4 5<br />
6<br />
7 8<br />
d 101
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AJP D900T<br />
format 17-inch widescreen<br />
price £1,399 plus VAT<br />
<strong>com</strong>pany AJP, www.ajp.co.uk<br />
contact AJP, 020 8208 9744<br />
digit rating ★★★★ ★<br />
This is a whopper. It dwarfs every other unit in this group<br />
except Alienware’s MJ-12m 7700, which uses the same<br />
hulking Clevo chassis. It also weighs just under a ton<br />
(actually 5kg, or two 15-inch PowerBooks), runs for less<br />
than an hour without being plugged into the mains and<br />
produces as much heat as a Metro on a motorway.<br />
This may seem faintly ridiculous – and if you regard<br />
the D900T in terms of a traditional laptop, it is. However,<br />
if you work desk to desk (or home to work) and you’re<br />
after a level of power just not available from traditional<br />
laptops, a unit such as this makes perfect sense.The<br />
power <strong>com</strong>es from a 3.2GHz desktop Pentium 4 chip,<br />
which is accessed through a desktop-level 800MHz<br />
frontside bus. The D900T features 1GB of DDR2 memory<br />
and NVidia’s latest, greatest mobile graphics chip, the<br />
256MB RAM-enabled GeForce Go 6800. It’s a set-up<br />
that would make most desktop users jealous.<br />
All this power is accessed through a top-quality<br />
X-black-type 17-inch screen, which looks fantastic.<br />
The black-&-silver chassis looks impressive, and features<br />
an excellent keyboard and trackpad – though the pad<br />
is the wrong aspect ratio for the screen.<br />
The D900T falls down because it’s not fully<br />
featured enough to justify the weight and size. The<br />
3.2GHz P4 chip is good, but a 3.4GHz or 3.6GHz unit<br />
would have been better. The 80GB hard drive only<br />
runs at 4,200rpm, only one of the D900’s two bays is<br />
used and many creative applications require the full<br />
Professional version of Windows XP. The chassis is<br />
credible if you fulfil its potential, as with Alienware’s<br />
unit (right), but not if you cut corners.<br />
Alienware MJ-12m 7700<br />
format 17-inch widescreen<br />
price £1,928 plus VAT<br />
<strong>com</strong>pany Alienware, www.alienware.co.uk<br />
contact Alienware, 0800 279 9751<br />
digit rating ★★★★★<br />
If you’re shopping for a new machine, check the specifications to<br />
ensure you get all the benefits of the new platform. This is because Intel<br />
is allowing manufacturers some degree of freedom in their selection of the<br />
Centrino platform. For example, two wireless adaptors are available but only<br />
one supports 802.11a networking. Similarly, four chipsets are available to<br />
PC makers but only two of them support the faster 533MHz front-side bus.<br />
Thermal challenge<br />
Away from Intel, there is less to shout about in terms of processors and<br />
architecture. AMD’s mobile processors have found more favour in low-cost<br />
units, and Apple is still stuck with its G4 chips for its laptops – claiming<br />
that putting a G5 chip in a laptop is “the mother of thermal challenges”.<br />
Based around the same enormous Clevo chassis as<br />
the AJP D900T, the MJ-12m 7700 contains more than<br />
enough power and peripheral features to justify its size<br />
and weight. It’s expensive – almost two grand. However,<br />
the overall package just about justifies the cost.<br />
The 3.4GHz Pentium 4 processor at the heart of the<br />
7700 is one step below Intel’s fastest desktop chip. It’s<br />
only slightly faster at pure processing than the 3.2GHz<br />
chip found in the D900T, but it’s much quicker than any<br />
of the Pentium M chips at high-intensity processing. The<br />
7700 was over two minutes faster than the D900T in our<br />
Photoshop 2D image processing test, even though both<br />
machines feature 1GB of identical DDR 2 RAM. This can<br />
be attributed not only to the faster processor, but also<br />
the 7700’s innovative drive system.<br />
The 7700 is the first laptop we’ve seen with two<br />
hard drives inside. The two 60GB drives run at 7,200rpm,<br />
which makes them viable for video editing, and are joined<br />
as a RAID array. This had been set-up as a single 120GB<br />
drive, but this could theoretically be set as a single 60GB<br />
mirrored drive for extra data protection.<br />
It’s for the power and features such as this that some<br />
users will plump for the 7700 over lighter 17-inch models.<br />
Alienware also has a mobile workstation version <strong>com</strong>ing<br />
out soon, which is identical apart from using NVidia’s<br />
Quadro FX Go1400 graphics chip.<br />
Other details we like included the excellent X-blacktype<br />
screen, the dual-layer DVD±RW drive, and the<br />
multiple media card slots that will work with almost<br />
any camera. Only Bluetooth is a notable exception<br />
to the 7700’s feature set.<br />
Apple PowerBook G4 15-inch<br />
format 15-inch widescreen<br />
price £1,343.88 plus VAT<br />
<strong>com</strong>pany Apple, www.apple.<strong>com</strong>/uk<br />
contact Apple, 0800 783 4846<br />
digit rating ★★★★★<br />
This new PowerBook isn’t a G5, but it’s still a notable<br />
machine. It’s not the fastest, but it offers great valuefor-money<br />
and style.<br />
To some creatives, though, all that matters is that<br />
it’s a Mac; it runs Mac OS X, and is the smallest, lightest<br />
15-inch we’ve seen. If you have an older PowerBook,<br />
the speed bump to 1.67GHz is noticeable with larger<br />
documents and media. The sleek aluminium design is<br />
getting a bit old now, but you’ll still garner envious looks.<br />
This PowerBook’s main <strong>com</strong>petitor is Sony’s Vaio<br />
FS195XP, which is very similar in price and purpose. The<br />
specs almost match too: processor (1.67GHz vs 1.73GHz),<br />
RAM (512MB), screen resolution (1,280-x-854 vs 1,200x-800),<br />
DVD±RW drive and wireless (though Bluetooth<br />
is only an option on the Sony).<br />
The differences begin with the screen, which the<br />
Vaio wins hands down with the glossy X-black display.<br />
The Vaio has the edge for high-intensity processing<br />
(LightWave test) and image processing (Photoshop),<br />
and knocks the stuffing out of the Mac at 3D. To the<br />
Vaio’s advantage, the 1.73GHz processor is only midrange<br />
– while the PowerBook’s 1.67GHz is as good<br />
as it gets. The PowerBook has the advantage with<br />
weight (it’s 800g lighter) and battery life (4.5 hours<br />
to the Vaio’s two hours).<br />
However the PowerBook also features innovations<br />
not found on the Sony: notably the scrolling trackpad,<br />
Sudden Motion Sensor and Bluetooth 2.0. The trackpad<br />
allows two fingers to be used for scrolling and other<br />
functions, and works well – though two buttons would<br />
have been more useful.<br />
However, innovation has appeared in other areas, with Apple debuting a<br />
faster wireless connectivity standard for connecting peripherals (Bluetooth<br />
2.0), and technologies first introduced by single manufacturers last year<br />
appearing across the board.<br />
In 20<strong>04</strong>, Sony introduced its revolutionary X-black screen technology,<br />
which produced brighter and richer output than we’re used to with LCD<br />
displays – nearer, in fact, to what you’d expect from a CRT display. Video<br />
editors especially will appreciate the extra brightness. Now the technology<br />
is also available on larger models from more specialist manufacturers.<br />
In the last year we’ve also seen widescreen displays change from being<br />
confined to a stylish minority to appearing on most models. As well as<br />
improving the looks of a laptop, widescreen laptops are generally easier<br />
d 103<br />
labs
labs<br />
Dell Latitude D610<br />
format 14-inch conventional<br />
price £799 plus VAT<br />
<strong>com</strong>pany Dell, www.dell.<strong>com</strong>/uk<br />
contact Dell, 0870 152 4699<br />
digit rating ★★★ ★★<br />
Quite why Dell sent us the Latitude D610 for our feature<br />
on laptops for creatives, I’m not sure. However, it<br />
provides an excellent lesson on why we require the<br />
specs that we do – and why our laptops cost so much<br />
more than those dinky units the sales guys are running<br />
around with. The D610 would be ideal for the travelling<br />
businessman or woman, but it’s not for the creative<br />
professional at all.<br />
As you’d expect, the D610 <strong>com</strong>es last in all of our<br />
tests – even losing out to the 15-inch Powerbook in<br />
our 3D tests. The results also seem better than they<br />
really are, as the 1,024-x-768-pixel screen has almost<br />
a third less pixels for the graphics system to deal with<br />
than a 1,200-x-800 screen such as that found on the<br />
PowerBook or Vaio FS195XP. It’s pretty lame, though<br />
that’s hardly surprising considering the basic processor<br />
and lack of a separate graphics chip.<br />
The 14.1-inch screen has its advantages – it’s much<br />
easier to use in cramped conditions such as on a plane<br />
– but the D610’s only slightly lighter than the 15-inch<br />
PowerBook, and the resolution is too low for most<br />
major creative applications.<br />
To keep the price down to less than £800, Dell has<br />
skimped on the hard drive – which is only 40GB in size<br />
– and the optical DVD/CD-RW <strong>com</strong>bo drive. These could<br />
be improved using the online build-to-order site, as you<br />
could spec the machine up to a 2GHz (Pentium M 760),<br />
2GB RAM, ATI X300 graphics chip, a 1,280-x-1,024<br />
screen, 80GB hard drive, and a a/b/g wireless card<br />
for a whopping £2,094 plus VAT – and you’d still be<br />
better off with a 15- or 17-inch Sony.<br />
to use in cramped environments, such as while flying cattle class.<br />
IBM was first to introduce drop protection for the notebook hard drive,<br />
using motion sensors to shut it down before it hits the floor. From the<br />
original ‘Active Protection System’, we now have other systems such as<br />
Apple’s Sudden Motion Sensor.<br />
Power tools<br />
The new PowerBooks are the first to support Bluetooth 2.0, which is<br />
designed to be three times as fast as the Bluetooth 1.0/1.2 found on all<br />
other devices. However, this is less about speed than saving battery life –<br />
anyone trying to print photos via Bluetooth will appreciate the speed jump.<br />
Open Bluetooth connections eat battery power, and transferring data in a<br />
1<strong>04</strong> d<br />
Evesham Voyager XT HP NW8000<br />
format 15-inch conventional<br />
price £976.85 plus VAT<br />
<strong>com</strong>pany Evesham, www.evesham.<strong>com</strong><br />
contact Evesham, 0870 160 9700<br />
digit rating ★<br />
The Voyager XT is the definitive average creative laptop.<br />
Its specifications look pretty good on paper and it’s<br />
available at a very good price. However, there’s nothing<br />
to make you rush out and buy it.<br />
The overall styling of the Voyager XT is very<br />
corporate, but it’s much more powerful than the sales<br />
force-focused Latitude D610 (left). The 1.8GHz Pentium<br />
M 745 processor is powerful, but relies on a 400MHz<br />
frontside bus. The standard 512MB RAM is DDR RAM,<br />
not the faster DDR2 memory found on other new models.<br />
The modern prevalence of widescreen displays may be in<br />
part an affectation for style points, but it’s semi-practical<br />
too, so the Voyager XT misses the bus here, too.<br />
Certain physical <strong>com</strong>ponents aren’t good quality<br />
either. The keyboard and trackpad are as <strong>com</strong>fortable<br />
and responsive as you’d expect from a standard laptop,<br />
not what you require from a high-end creative laptop set<br />
against models from Apple and Sony. The keyboard was<br />
very squidgy, almost reminiscent of an old ZX Spectrum.<br />
Below the trackpad is a scrollpad, which is a nice<br />
thought but not high-enough quality to be truly useful.<br />
The ATI Mobility Radeon 9700 gives the Voyager<br />
XT more 3D power than any other Pentium M-based<br />
laptop – only beaten by the huge 17-inch desktop<br />
replacements from AJP and Alienware. The Voyager<br />
XT’s connectivity options are basic, only offering<br />
10/100Mbps ethernet networking – most other<br />
laptops in this group test offer Gigabit, and b/g<br />
wireless networking. There’s no Bluetooth and only<br />
two USB 2.0 ports. The DVD-RAM drive is unusual,<br />
but slow as it’s DVD recording is limited to 2x speed.<br />
format 15-inch conventional<br />
price £2,399 plus VAT<br />
<strong>com</strong>pany HP, www.hp.<strong>com</strong>/uk<br />
contact HP, 0870 241 1485<br />
digit rating ★★★★<br />
★★★★ ★<br />
The NW8000 is the most reasonably-sized mobile<br />
workstation models in this round-up – but smaller<br />
and lighter models have since appeared from Dell and<br />
IBM. The NW8000 is still a worthy machine though,<br />
if hampered by an outdated graphics chip and less<br />
than up-to-date technology.<br />
At 2.9kg, the NW8000 is as light as the Evesham<br />
Voyager or the 15-inch Sony model. The case design<br />
isn’t bad, and it certainly feels more robust than the<br />
cases of either of those two models. Look inside it,<br />
though, and the NW8000’s weaknesses appear.<br />
The 2GHz Pentium M chip is powerful – but the<br />
400MHz frontside bus lets it down. This is because the<br />
NW8000 is essentially based on pre-Sonoma technology.<br />
The NW8000’s screen is great, but it’s been usurped<br />
by the X-black-type screens be<strong>com</strong>ing more widespread.<br />
The NW8000’s screen is still better than most offerings,<br />
though.<br />
More importantly, the ATI Mobility FireGL T2<br />
graphics chip that makes the NW8000 a mobile<br />
workstation is getting on a bit. With a new range of<br />
Mobility FireGL chips on the way – the V5000, the V7800<br />
and the V9000 – that boast more power and PCI Express<br />
connectivity, the poor old T2 looks very lame indeed.<br />
The NW8000 did <strong>com</strong>paratively well in our tests<br />
– but certainly not well enough to justify the price being<br />
even £450 more than the well-beaten MJ-12M 7700.<br />
As <strong>Digit</strong> went to press, HP has announced an<br />
upgraded version of the NW8000 that adds the Mobility<br />
FireGL V5000 graphics chip. We’d re<strong>com</strong>mend you wait<br />
for this NW8240 instead.<br />
third of the time will save you much juice. Unfortunately, there aren’t any<br />
Bluetooth 2.0-<strong>com</strong>patible devices available yet.<br />
Other useful devices that are be<strong>com</strong>ing more widespread include duallayer<br />
DVD burners, which allow 8.5GB to be burned to a single disc –<br />
though media prices are still prohibitively expensive at around £6 plus VAT<br />
per disc unless you order in bulk online. More laptops are including media<br />
card ports, which is great if you are always losing your USB card reader –<br />
though an SD card slot isn’t much use if your camera uses Memory Sticks.<br />
A laptop may not be your primary machine, especially with a deadline<br />
hanging around your neck – but when it’s time to kick back, chill out and<br />
be creative, a laptop in the garden with a beer on a summer’s day is just<br />
what you need.
labs<br />
Sony Vaio FS195XP<br />
format 15-inch conventional<br />
price £1,344 plus VAT<br />
<strong>com</strong>pany Sony, www.sony.co.uk<br />
contact Sony, 08705 111 999<br />
digit rating<br />
The Vaio FS195XP is Sony’s take on Apple’s new 15-inch<br />
PowerBook. Although stylish, Vaios used to <strong>com</strong>e in two<br />
varieties: large, heavy, and powerful; or small, light, and<br />
a bit weak. The FS195XP isn’t quite as diddy as the<br />
PowerBook or as stylish as the 17-inch Vaio (right),<br />
but it’s an all-round performer let down by some<br />
graphical corner cutting.<br />
Based on Intel’s Sonoma platform, the FS195XP<br />
has some powerful technologies behind the rather<br />
bland specs. 512MB of RAM is right for the price,<br />
though the 1GB limit is crap. It’s DDR2 memory, which<br />
gives this Vaio a slight advantage in RAM-hungry tools<br />
such as Photoshop. The 1.73GHz Pentium M processor<br />
is faster than the 1.67GHz Power PC G4 processor found<br />
in the PowerBook. More importantly, you have the option<br />
to spend more and get a processor up to 2.13GHz in<br />
speed, which you don’t with the PowerBook.<br />
What will attract most users, though, is the X-black<br />
screen – though this is no longer only available on Sony<br />
laptops and monitors. Unfortunately, the screen is<br />
powered by an NVidia GeForce Go 3200 graphics<br />
processor, which only has 16MB or 32MB of graphics<br />
RAM (Sony couldn’t say which). The 128MB quoted<br />
figure is found by adding this to the amount of normal<br />
RAM that the graphics chip can use – dropping the<br />
available power overall. This leaves this Vaio lagging<br />
behind other PC laptops in the 3D stakes, but still<br />
ahead of the 15-inch PowerBook.<br />
This Vaio lacks the PowerBook’s scrolling trackpad,<br />
Sudden Motion Sensor, and Bluetooth 2.0 – though<br />
none of these are essential.<br />
Testing procedures<br />
The laptops were benchmarked for 2D graphics<br />
and rendering performance. All tests were performed<br />
three times directly from start-up and an average<br />
taken. Video-manipulation performance was tested<br />
using Adobe After Effects and Discreet Combustion.<br />
Photoshop<br />
This test performs 20 actions upon a 200MB image,<br />
within Photoshop CS with Version Cue running.<br />
Results are in seconds and smaller bars are better.<br />
106 d<br />
Sony Vaio A397XP<br />
format 17-inch conventional<br />
price £1,899 plus VAT<br />
<strong>com</strong>pany Sony, www.sony.co.uk<br />
contact Sony, 08705 111 999<br />
digit rating<br />
★★★★★ ★★★★★<br />
The Vaio A397XP is an absolute corker. It offers the best<br />
balance of power and mobility for the creative designer –<br />
and looks great to boot. It’s as if the AJP or Alienware<br />
units had been on a serious diet, making it thin and light<br />
enough to use on the move and powerful enough to use<br />
as your central design, editing, or animation machine.<br />
The outside looks great, but it’s the screen that really<br />
shines. Combining Sony’s X-black technology with a<br />
high-definition 1,920-x-1,200 resolution matrix, it’s the<br />
best laptop screen we’ve ever seen. Images in Photoshop<br />
are extremely detailed and colourful, and the screen<br />
offers spacious layouts within usually cluttered video<br />
editing and 3D applications. Even at this resolution, the<br />
ATI X600 chip keeps 3D graphics running smoothly and<br />
generating a decent Cinebench score – helped along by<br />
the fast 2GHz processor and 1GB of DDR2 memory.<br />
Results in Photoshop were less impressive, though<br />
perfectly adequate. We could see that redrawing the<br />
huge resolution was slowing down image processing,<br />
which the swift time in LightWave backed up. However,<br />
the small delay is worthwhile. Only the two huge Pentium<br />
4-based units were more powerful than the A397XP, and<br />
their size and weight puts them in a different category of<br />
device entirely.<br />
Also adding points to the A397XP’s score was a<br />
responsive trackpad, which was the correct shape –<br />
unlike some of the other widescreen laptops, and a<br />
<strong>com</strong>fortably large keyboard. This Vaio matched its much<br />
bigger brothers for sound quality from its little speakers,<br />
and the dual-layer Sony DW-D56A DVD±RW drive.<br />
A definite winner.<br />
Cinebench<br />
Cinebench 2003 simulates scenes from within Maxon<br />
Cinema 4D. Scores given are the OpenGL HW-L result.<br />
This is an indication of the frame-rate and 3D power<br />
of the host machine, placing particular stress on<br />
the graphics card. The test passes the position of<br />
light sources and geometry to the graphics card,<br />
which processes them using OpenGL. Results are<br />
in Cinebench’s proprietary units, and longer bars<br />
are better.<br />
products<br />
at a glance<br />
MANUFACTURER AJP<br />
MODEL D900T<br />
PRICE PLUS VAT £1,399<br />
DIGIT RATING<br />
OS Windows XP Home<br />
CPU Pentium 4 540 (3.2GHz)<br />
RAM (STANDARD/MAX) 1GB/2GB<br />
FRONT SIDE BUS 800MHz<br />
SCREEN 17-inch<br />
ASPECT RATIO Widescreen<br />
RESOLUTION 1,680-x-1,050<br />
GRAPHICS CARD NVidia GeForce Go 6800<br />
GRAPHICS RAM 256MB<br />
HARD DISK 80GB<br />
OPTICAL DRIVE DVD±RW (dual layer)<br />
MEDIA CARD SLOTS CF, SM, SD, MS<br />
INPUT DEVICE Trackpad<br />
DIMENSIONS (W-X-D-X-H) 397-x-298-x-50mm<br />
WEIGHT INCLUDING BATTERY 5.2kg<br />
BATTERY LIFE 1 hour<br />
ETHERNET Gigabit<br />
WIRELESS CONNECTION 802.11b/g/Bluetooth/IR<br />
PORTS 4x USB 2.0, 2x FireWire,<br />
DVI, S-Video, <strong>com</strong>posite<br />
video, PCMCIA, keyboard/<br />
mouse, parallel, serial, modem<br />
Rendering<br />
★★★★<br />
★<br />
This uses the Tracer – Radiosity.lws file, included<br />
with LightWave 7.5c, with the resolution multiplier<br />
raised to 50 per cent (from 25 per cent) to test the<br />
response to very <strong>com</strong>plex scenes and long-term<br />
stability. The Image Viewer FP was turned on.<br />
Rendering was performed using two threads per<br />
Hyper-Threaded or 64-bit processor and one thread<br />
per processor for other chips. Results are in minutes<br />
and seconds, and shorter bars are better.
ALIENWARE APPLE DELL EVESHAM HP SONY SONY<br />
MJ-12M 7700 POWERBOOK G4 15-INCH LATITUDE D610 VOYAGER XT NW8000 VAIO FS195XP VAIO A397XP<br />
£1,928 £1,343.83 £799 £976.85 £2,399 £1,344 £1,899<br />
★★★★★<br />
Windows XP Professional Mac OS X 10.3 Windows XP Professional Windows XP Home Windows XP Professional Windows XP Professional Windows XP Professional<br />
Pentium 4 550 (3.4GHz) PowerPC G4 1.67GHz Pentium M 730 (1.6GHz) Pentium M 745 (1.8GHz) Pentium M 755 (2GHz) Pentium M 740 (1.73GHz) Pentium M 760 (2GHz)<br />
1GB/2GB 512MB/2GB 512MB/2GB 512MB/1GB 1GB/2GB 512MB/1GB 512MB/1GB<br />
800MHz 167MHz 533MHz 400MHz 400MHz 533MHz 533MHz<br />
17-inch 15-inch 14.1-inch 15-inch 15-inch 15.4-inch 17-inch<br />
Widescreen Widescreen Conventional Conventional Conventional Widescreen Widescreen<br />
1,680-x-1,050 1,280-x-854 1.024-x-768 1,400-x-1,050 1,600-x-1,200 1,280-x-800 1,920-x-1,200<br />
NVidia GeForce Go 6800 ATI Mobility Radeon 9700 integrated ATI Mobility Radeon 9700 ATI Mobility FireGL T2 NVidia GeForce Go 6200 ATI Mobility Radeon X600<br />
256MB 64MB up to 128MB (shared) 128MB 128MB up to 128MB (shared) 128MB<br />
120GB 100GB 40GB 80GB 60GB 100GB 80GB<br />
DVD±RW (dual layer) DVD±RW DVD/CD-RW DVD-RW/RAM DVD/CD+RW DVD±RW (dual layer) DVD±RW (dual layer)<br />
CF, SM, SD, MS None None None SD Card Memory Stick Memory Stick<br />
Trackpad Trackpad Trackpad/Pointer Trackpad Trackpad Trackpad Trackpad<br />
397-x-298-x-50mm 348-x-241-x-28mm 312-x-262.2-x-34.3mm 326-x-258-x-25mm 326-x-275-x-41mm 364-x-265-x-25mm 406-x-280-x-42mm<br />
5.2kg 2.5kg 2.2kg 2.9kg 2.9kg 2.9kg 3.9kg<br />
1 hour 4.5 hours not quoted 3 hours 2 hours 2 hours 2 hours<br />
Gigabit Gigabit Gigabit 10/100Mbps Gigabit 10/100Mbps Gigabit<br />
802.11b/g/IR 802.11b/g/Bluetooth 802.11b/g/IR 802.11b/g/IR 802.11b/g/Bluetooth/IR 802.11b/g/IR 802.11b/g/Bluetooth/IR<br />
2.0+EDR/IR<br />
4x USB 2.0, 2x FireWire, 2x USB 2.0, FireWire 800, 4x USB 2.0, VGA, S-Video, 2x USB 2.0, FireWire, VGA, 2x USB 2.0, FireWire, 3x USB 2.0, FireWire, VGA, 3x USB 2.0, FireWire,<br />
DVI, S-Video, <strong>com</strong>posite FireWire, DVI, S-Video, PCMCIA, parallel, serial, S-Video, PCMCIA, parallel, VGA, S-Video, PCMCIA, S-Video, PCMCIA, parallel, VGA, S-Video, PCMCIA,<br />
video, PCMCIA, keyboard/ PCMCIA, modem modem modem parallel, serial, modem modem parallel, modem<br />
mouse, parallel, serial, modem “<br />
Test results<br />
★★★★★<br />
★★★ ★★<br />
★★★★ ★<br />
★★★★★<br />
★★★★★ ★★★★★<br />
AJP D900T Alienware Apple PowerBook Dell Latitude Evesham HP NW8000 Sony Vaio Sony Vaio<br />
MJ-12m 7700 G4 15-inch D610 Voyager XT FS195XP A397XP<br />
LightWave 39m 49s 37m 21s 64m 24s 66m 5s 58m 35s 56m 19s 61m 21s 53m 11s<br />
Photoshop 8m 53s 6m 47s 11m 52s 14m 20s 10m 19s 6m 53s 11m 17s 10m 46s<br />
Cinebench (CB) 2627 2588 806 624 2311 2643 1816 2289<br />
d 107
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<strong>Digit</strong> Buyers guide<br />
<strong>Digit</strong>’s mission is to review and rate professional<br />
tools that bring out the creativity in you. Each month,<br />
<strong>Digit</strong> reviews more creative products than any other<br />
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d 109<br />
buyers guide
uyers guide<br />
DIGIT BEST BUY RECOMMENDATIONS: WORKSTATIONS<br />
110 d<br />
Apple Power Mac G5 dual 2GHz<br />
Everything the Mac <strong>com</strong>munity had hoped it<br />
would be, the Power Mac G5 is fantastic with<br />
Photoshop, and could convert Windows users<br />
Dell Precision M60<br />
A sleek and businesslike notebook that is suitably<br />
kitted-out for the creative professional. Boasts the<br />
Pentium M processor (1.7GHz) and 2GB of RAM<br />
Sony Vaio GRT996ZP<br />
Huge and powerful, this Vaio has the best screen<br />
we’ve ever seen on a laptop. A 3.2GHz Pentium 4<br />
chip adds speed to this desktop-replacement<br />
Xworks X6<br />
Incredibly fast processing speeds, plenty of<br />
RAM, and flexible upgrade options make the<br />
X6 a fantastic machine<br />
Buying advice: digital cameras<br />
If you want a digital camera for serious design and<br />
publication work, you’ll probably reach for a digital SLR<br />
first. These cameras are built for professional photography.<br />
With a digital SLR model, you’re sure of high-quality<br />
output, the lenses are interchangeable, and the cameras<br />
can <strong>com</strong>municate with proper flash lighting systems.<br />
<strong>Digit</strong>al SLRs are now starting to fall in price, too, so they’re<br />
be<strong>com</strong>ing an affordable solution to your imaging problems.<br />
However, a few of the top ‘prosumer’ <strong>com</strong>pact<br />
cameras offer similar capabilities, so it’s worth checking<br />
out your options.<br />
The race to pack in higher megapixel output seems<br />
never-ending – the current crop of <strong>com</strong>pact models has<br />
eight million pixels. Higher resolutions can decrease<br />
output quality, because cramming more sensor cells onto<br />
small CCD sensors increases image noise. However, there<br />
are signs that suggest manufacturers realize high megapixel<br />
output only gives their products a temporary <strong>com</strong>petitive<br />
advantage, and we’re seeing some genuinely useful<br />
innovations too.<br />
For instance, some manufacturers are addressing one<br />
of the biggest limitations of digital sensors – the dynamic<br />
range. This is the ability to capture detail in both bright<br />
highlights and deep shadows in the same exposure.<br />
HP and Fujifilm have both <strong>com</strong>e up with technologies<br />
that attempt to improve dynamic range. HP’s Adaptive<br />
Lighting features on its Photosmart 945 model. When a<br />
photograph is taken, the camera calculates a contrast<br />
mask, and electronically balances the range of tones.<br />
Fujifilm’s method involves two photodiode sensors<br />
in each cell area of its Super CCD HR sensor. The two<br />
photodiode sensors have different light sensitivities,<br />
and the camera chooses which one to use for different<br />
areas of the image.<br />
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
Workstations<br />
Acumen Xtreme £1,899 Evesham, www.evesham.<strong>com</strong>, 0870 160 9700 Windows Oct <strong>04</strong> 3.0<br />
Looks like a winner on paper, but the Acumen Xtreme performs poorly. It incorporates a lot of new kit though, and packs in top accessories<br />
Aspire 2000 £1,020 Acer, www.acernotebooks.co.uk, 0845 226 2235 Windows Jun <strong>04</strong> 4.0<br />
Some nice touches make this a sexy system for the mobile businessperson, but the Aspire 2000’s screen is too low-res for the creative<br />
Centurion £1,299 ACi, www.aciplc.<strong>com</strong>, 020 8830 1958 Windows Jun <strong>04</strong> 3.0<br />
A no-frills Centrino-based laptop. Boasts 1GB of RAM for a reasonable price, but the screen and hard drive are notably average<br />
Crossbow XB-A700 £1,275 Armari, www.armari.co.uk, 01923 225 550 Windows <strong>Digit</strong> 76 3.5<br />
A good attempt to put workstation <strong>com</strong>ponents in a small case. It looks great, but because of its small size, upgrade options are restricted<br />
EvoFlex 360-PCX59 £1,575 Graphicsworkstations.<strong>com</strong>, 020 8544 0022 Windows Oct <strong>04</strong> 4.0<br />
There are a few weaknesses – the unit is incredibly noisy, for one – but overall this is an excellent budget option for the graphics professional<br />
IntelliStation M Pro £1,750 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Oct <strong>04</strong> 2.5<br />
Would have been a great choice a few months ago, but a few new technologies have rendered IBM’s machine out-of-date<br />
Magnetar Xi £3,999 Armari, www.armari.co.uk, 01923 225 550 Windows Sep <strong>04</strong> 4.0<br />
Boasts supreme graphics performance, and is packed with features. However, it’s pricey, and didn’t perform that well on LightWave rendering<br />
NW8000 £2,507 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows Jun <strong>04</strong> 4.0<br />
This mobile workstation is a little on the large side, but boasts a great screen, and fast powerful performance. It’s a bit pricey for what you get<br />
NX7010 £1,533 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows Jun <strong>04</strong> 3.5<br />
This laptop’s feature list reads like a minimum re<strong>com</strong>mended specs list for a creative notebook, and while it’s adequate, it isn’t anything special<br />
Pavilion zd7050EA £1,445 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows May <strong>04</strong> 3.5<br />
A big laptop with big ambitions. It’s filled with wonderful little details, but needs a better processor and a higher-resolution screen<br />
PowerBook G4 (15-inch) £1,870 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Jun <strong>04</strong> 3.5<br />
Not as cutting-edge as it once was, the PowerBook G4 is in need of an update. It’s now underpowered, and only matches the encroaching <strong>com</strong>petition<br />
PowerBook G4 (17-inch) £2,<strong>04</strong>0 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Jun <strong>04</strong> 3.5<br />
1GHz G4 chip; 17-inch/1,440-x-900-pixel screen; 64MB graphics memory; 60GB hard drive; 3.1kg; 4.5-hour battery life<br />
Power Mac G5 dual 2GHz £1,863 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Oct <strong>04</strong> 4.5<br />
Ideal for the traditional Power Mac creative, but the dual 2GHz G5 is limited on high-end flexibility, but the G5 is perfect for 2D and video work<br />
Precision 370 £1,939 Dell, www.dell.co.uk, 0870 152 4699 Windows Oct <strong>04</strong> 3.0<br />
Dell has delivered a machine that is fine for the corporate market, but best avoided by the creative user. Offers poor value for money, too<br />
Precision 670 £5,691 Dell, www.dell.co.uk, 0870 152 4699 Windows Nov <strong>04</strong> 4.0<br />
The most powerful workstation we’ve seen but you need to spend £3,000 to upgrade the £1,200 model. Two 3.4GHz Xeon processors make it very fast<br />
Precision M60 £2,349 Dell, www.dell.co.uk, 0870 152 4699 Windows Jun <strong>04</strong> 4.5<br />
A great mobile workstation – it’s huge, but it packs a lot of power. Features media card reader slots and good ergonomic touches, and a decent screen<br />
Pro Cinebook 1.7 £1,233 Evesham, www.evesham.<strong>com</strong>, 0870 160 9700 Windows Jun <strong>04</strong> 4.0<br />
Desperately tries to be a PowerBook. Doesn’t match Apple’s looks, but it does have shedloads more power and an absolute bargain price<br />
ThinkPad R50p £2,900 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Jun <strong>04</strong> 4.0<br />
The ThinkPad R50p is ugly, but confirms IBM’s reputation for reliability and innovation. Features a Pentium M 1.7GHz, 1GB RAM, and a 60GB hard drive<br />
ThinkPad T41p £2,930 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Jun <strong>04</strong> 3.5<br />
A 14-inch version of the R50p, this notebook isn’t as good value. The benefits brought by a smaller case are countered by lower screen resolution<br />
T900-NQ £1,999 Armari, www.armari.co.uk, 01923 225 550 Windows Oct <strong>04</strong> 4.0<br />
A powerful machine with a host of impressive technologies, although it could do with some more RAM. Incorporates an Iomega REV drive<br />
Vaio GRT996ZP £2,210 Sony, www.sony.co.uk, 08705 111 999 Windows Jun <strong>04</strong> 4.5<br />
A fine desktop replacement model, the Vaio GRT996ZP boasts a better screen than some standalone monitors. A 3.2GHz P4 chip makes it very fast<br />
X6 £1,937 Xworks, www.xworksinteractive.<strong>com</strong>, 01785 229 191 Windows Oct <strong>04</strong> 4.5<br />
Aside from the black ash look, the X6 is a great machine that offers speed and top performance. Perfect for 2D, and easily upgraded for 3D work<br />
<strong>Digit</strong>al cameras<br />
Camedia C-5060 WZ £420 Olympus, www.olympus.co.uk, 020 7523 2772 M | W Jul <strong>04</strong> 4.0<br />
The C-5060 WZ features a clever rotating monitor, and the widest-angle zoom of any prosumer <strong>com</strong>pact camera. One of the best 5mp models available<br />
Cybershot DSC-F828 £765 Sony, www.sony.co.uk, 08705 111 999 M | W Jul <strong>04</strong> 4.5<br />
Fast, powerful, and enjoyable to use, this camera should please professional photographers, as long as they can live without custom user settings<br />
D2H £2,130 Nikon, www.nikon.co.uk, 0845 4500 155 M | W Jan 05 5.0<br />
Nikon’s second-generation professional digital SLR is a fantastic camera, despite its relatively low resolution of 4mp. Great quality images<br />
D70 £680 Nikon, www.nikon.co.uk, 0845 4500 155 M | W Jan 05 4.5<br />
This is one of the first digital SLRs to move away from the professional market. It has consumer features like scene modes, plus pro fine-tuning options<br />
Dimage A2 £650 KonicaMinolta, www.konicaminolta.co.uk, 020 8751 6121 M | W Jul <strong>04</strong> 4.5<br />
This 8mp model is great to use, thanks to its high-quality viewfinder and excellent output. The image-stabilization technology is a real plus, too
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
DCS Pro SLR/c £2,495 Kodak, www.kodak.co.uk, 01442 261122 M | W Jan 05 3.5<br />
It has a 13.9mp sensor, but this SLR is let down by a poor frame rate – only 1.7fps. A fine camera if you’re not in a hurry, no good for sports or news<br />
DX7630 £298 Kodak, www.kodak.co.uk, 01442 261122 M | W Jul <strong>04</strong> 4.0<br />
A high-resolution camera at a low price, the DX7630 has a good screen and full manual controls. Some of the controls are a little fiddly, though<br />
EasyShare CX7430 £170 Kodak, www.kodak.co.uk, 0870 243 0270 M | W Jun <strong>04</strong> 3.5<br />
If simplicity is a virtue, the Kodak EasyShare CX7430 is perfect. It’s good value for 4mp, but includes controls suitable only for point-&-shooters<br />
E-1 £850 Olympus, www.olympus-pro.co.uk, 0800 072 0070 M | W Jan 05 3.0<br />
The first camera built to the new Four Thirds lens mount standard, this SLR can’t quite match the performance of more expensive models<br />
E-300 £595 Olympus, www.olympus.co.uk, 0800 072 0070 M | W Feb 05 4.0<br />
<strong>Digit</strong>al SLR with 8mp and Four Thirds lens and flashgun <strong>com</strong>patibility. Great output for a good price, but the menu system is slightly fiddly<br />
EOS 20D £925 Canon, www.canon.co.uk, 0800 616 417 M | W Jan 05 4.0<br />
This 8.2mp digital SLR offers fantastic image quality, great detail, a quick autofocus system, and a DIGIC II processor, all in a small and light body<br />
EOS-1D Mark II £2,562 Canon, www.canon.co.uk, 0800 616 417 M | W Jan 05 4.5<br />
A digital SLR built for performance. Canon’s DIGIC II processor, top notch exposure and autofocus technology, and 8.2 megapixels<br />
EOS-300D £765 Canon, www.canon.co.uk, 0800 616 417 M | W Dec 03 4.5<br />
The lowest priced digital SLR on the market. All the important functions, such as user-definable white balance and sensor cleaning, are included<br />
Exilim Pro £425 Casio, www.exilim.co.uk, 020 8208 2838 M | W Aug <strong>04</strong> 4.5<br />
Fast and quiet with good image quality, plenty of advanced features, and bracketing options. The Exilim Pro is <strong>com</strong>pact and solid, and a top model<br />
FinePix F810 £298 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 4.0<br />
An update to the FinePix F710, the main difference is the F810’s 7.3mp resolution – twice that of the old model. A decent, well-built <strong>com</strong>pact<br />
FinePix E550 £281 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 3.5<br />
Compact camera with 6.3mp resolution, 4x zoom, and a 2-inch screen. Unless you use RAW capture, it’s prone to purple fringing at ISO 100<br />
FinePix S2 Pro £1,150 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Dec 03 4.5<br />
A top digital SLR model. Good on detail and easy to use, the FinePix S2 Pro has two memory card slots and supports both FireWire and USB<br />
FinePix S5500 £1,150 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 3.5<br />
It looks-&-feels like a digital SLR, but isn’t. Boasts 4mp resolution, a massive 10x zoom, and good output, but sufffers from a small screen and<br />
FinePix S7000 £470 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Jul <strong>04</strong> 4.0<br />
Top-end prosumer digital camera with long zoom, fast responses, good control set and excellent 6mp or 12mp resolutions<br />
*istD £1,200 Pentax, www.pentax.co.uk, 01753 792 792 M | W Jan 05 3.5<br />
The smallest, lightest digital SLR on the market, the *istD doesn’t offer as good value as some on the market, but still offers decent images<br />
FinePix F610 Zoom £399 Fujifilm, www.fujifilm.co.uk, 020 7586 1477 M | W Jun <strong>04</strong> 4.0<br />
Stylish design, good controls, and great output make this 6.3mp camera a decent buy. However, it only ships with 16MB of storage<br />
Lumix FZ10 £385 Panasonic, www.panasonic.co.uk, 08705 357 357 M | W Sep <strong>04</strong> 4.0<br />
The 12x Leica zoom lens is powerful, and boasts built-in image stabilization. Image quality is great, but the supplied 16MB card is rather stingy<br />
PhotoPC-L400 £200 Epson, www.epson.co.uk, 01442 261 144 M | W Jul <strong>04</strong> 3.0<br />
A basic, budget-priced 4mp camera. The L400 boasts a good user interface, but it doesn’t offer <strong>com</strong>prehensive control over shutter speed or aperture<br />
Photosmart 945 £255 HP, www.hp.<strong>com</strong>, 0870 241 1485 M | W Jul <strong>04</strong> 3.5<br />
The HP Photosmart 945 is simple to use, but its image quality doesn’t <strong>com</strong>pare favourably to the <strong>com</strong>petition. A decent budget option nonetheless<br />
PowerShot G6 £510 Canon, www.canon.co.uk, 0800 616 417 M | W Nov <strong>04</strong> 4.5<br />
This 7.1mp upgrade to the well regarded G-series offers faster processing and excellent images. Sadly purple fringing on contrasting edges is still there<br />
PowerShot Pro1 £725 Canon, www.canon.co.uk, 08705 143 723 M | W Jul <strong>04</strong> 4.5<br />
Canon’s top prosumer camera, and the <strong>com</strong>pany’s first long-zoom <strong>com</strong>pact. An 8mp CCD, 7x zoom, and well-designed controls make the Pro1 a top buy<br />
SD10 £936 Sigma, www.sigma-imaging-uk.<strong>com</strong>, 01707 329 999 M | W Jan 05 3.0<br />
Improved version of low-cost digital SLR produces extremely sharp images despite low resolution. Unusual Sigma-only lens mount is only drawback<br />
<strong>Digit</strong>al video cameras<br />
AG-DVC30 £1,650 Panasonic, panasonic-broadcast.<strong>com</strong>, 08700 100 464 M | W Dec <strong>04</strong> 3.5<br />
A decent secondary pro camcorder but overpriced <strong>com</strong>pared to Sony’s PDX10. Features include IR-based B&W night-vision mode<br />
AG-DVX100A £2,450 Panasonic, panasonic-broadcast.<strong>com</strong>, 08705 357357 M | W Dec <strong>04</strong> 4.0<br />
The DVX100A has ruled the roost for years, but has been usurped by Canon’s XL2. However this is still a great camera and has a lot to offer filmmakers<br />
DCR-HC40 £446 Sony, www.sony.co.uk, 08705 111 999 M | W Aug <strong>04</strong> 3.0<br />
The auto mode on this prosumer camcorder is seriously lacking – it really struggles with bright sunlight. Spot metering can fix the problem, though<br />
DCR-HC1000 £850 Sony, www.sony.co.uk, 020 7365 2947 M | W Dec <strong>04</strong> 2.5<br />
Good looking but ultimately disappointing DV camera lacking controls and let down by poor footage. Small, but not perfectly formed<br />
DCR-PC109E £489 Sony, www.sony.co.uk, 08705 111 999 M | W Aug <strong>04</strong> 4.5<br />
Sony’s upright palmcorder has a touch-sensitive LCD screen – focus can be set by pressing a spot on the LCD. Boasts decent image quality, too<br />
DVC-30 £2,000 Panasonic, panasonicbroadcast.<strong>com</strong>, 08700 100 464 M | W Apr <strong>04</strong> 4.0<br />
The DVC-30 is a flexible DV camcorder that captures great footage. It offers manual functions and unique features, but lacks Sony’s innovations<br />
DIGIT BEST BUY RECOMMENDATIONS: PROFESSIONAL PICTURES<br />
PROFESSIONAL DV CAMCORDERS<br />
Canon XL2<br />
For three grand you get a <strong>com</strong>ponent-based<br />
system that is without doubt the best in the<br />
market. Footage is crisp and detailed<br />
JVC Professional GY-DV5000E<br />
A stalwart of the pro DV world for years time has<br />
seen a price drop from £5,000 to £2,900. Intuitive<br />
to use the full auto mode is ideal for news<br />
Panasonic Broadcast AG-DVX100A<br />
Once top of the heap the DVX100A still has a lot<br />
to offer indie filmmakers. It’s light and is good<br />
close up, but is outdone by the XL2<br />
Sony Broadcast PDX10P<br />
At only £1,400 this attempt at <strong>com</strong>bining<br />
professional and consumer features makes<br />
the PDX10P best in its class<br />
Sony Broadcast DSR-PD170P<br />
Sony’s workhorse could do with a larger LCD<br />
screen, better CCDs and more features to bring it<br />
up to date – watch out for the FX1 and Z1<br />
RECOMMENDED:<br />
Canon PowerShot G6<br />
The ever-popular G series<br />
of digital cameras from<br />
Canon gets another<br />
upgrade. It’s a 7.1mp<br />
model, and the quality<br />
makes it suitable for a pro<br />
SLR CAMERAS<br />
Canon EOS-1D Mark II<br />
Based on Canon’s top professional film<br />
camera, the EOS-1, this digital SLR is<br />
built for the ultimate performance<br />
Canon EOS-300D<br />
Identical to the 10D in terms of image quality,<br />
the 300D is aimed more at the prosumer, with<br />
emphasis on automation and bargain pricing<br />
Fujifilm FinePix S2 Pro<br />
The S2 Pro offers flexible connectivity, bags of<br />
storage options, and a <strong>com</strong>petitive price. Great<br />
on detail thanks to Fuji’s Super CCD sensor<br />
Nikon D70<br />
The D70 is a great value digital SLR that packs<br />
in some excellent professional-level features.<br />
Thankfully, the images look great too<br />
Nikon D2H<br />
An updated D1H, this offers improvements<br />
to the imaging technology and is incredibly<br />
quick. Excels out in the field<br />
d 111
uyers guide<br />
DIGIT BEST BUY RECOMMENDATIONS: PROSUMER CAMCORDERS<br />
112 d<br />
Canon MVX25i<br />
There’s virtually nothing to fault the MVX25i,<br />
with its 1/1.4-inch CCD, great colour fidelity,<br />
and stacks of manual controls<br />
Canon MVX3i<br />
If 3CCD models are out of your reach, this is the<br />
next best thing, with excellent picture quality and<br />
ease of use, plus manual and pro features<br />
Panasonic NVGS200B<br />
With a three-CCD imaging system, the NVGS200B<br />
offers superior colour fidelity, a proper focus ring,<br />
and good audio and accessory options<br />
Samsung VP-D590i<br />
Vertical DV camera; 800,000 pixel CCD; 10x<br />
optical zoom lens; digital image stabilization;<br />
Night eye; 355g; 2.5-inch viewfinder<br />
Sony DCR-PC109E<br />
This upright palmcorder’s touch-screen is unique,<br />
and makes the unit really easy to use. The output<br />
is great, with vibrant colours and good detail<br />
buying advice: DVD drives<br />
Unlike CD-RW, recordable and rewritable DVD drives and<br />
media are split between three in<strong>com</strong>patible formats –<br />
though recent efforts have brought them closer together.<br />
DVD-R and DVD-RW, writable and rewritable versions<br />
of the same format, were created by the DVD Forum, the<br />
original inventors of the DVD format. DVD+R and DVD+RW<br />
were developed by the DVD+RW Alliance. DVD-RAM was<br />
also invented by the DVD Forum. It differs from DVD-RW<br />
and DVD+RW in that it has a disc layout that doesn’t require<br />
linear writing, as with conventional CD-RW, DVD-RW or<br />
DVD+RW discs. This allows it to be used like a hard drive,<br />
with drag-&-drop adding and deleting of files.<br />
The main difference between DVD-R/RW and DVD+R/RW,<br />
apart from the basic in<strong>com</strong>patibility, is the lack of support<br />
for DVD+RW on the Mac. DVD-R and DVD+R both have current<br />
top speeds of 4x, with DVD+RW’s 2.4x top speed beating<br />
DVD-RW’s 2x. Though these speeds seem slow when <strong>com</strong>pared<br />
to CD burners, you actually get a lot more from each<br />
speed with DVD. A 4x DVD-R burner creates an entire 4.7GB<br />
disc in the same time as it took an old 4x CD-R drive to build<br />
a 700MB disc. DVD-R/RW and DVD+R/RW speeds are likely<br />
to grow at the same rate as CD-R/RW did, if not faster.<br />
Manufacturers say they’re unlikely to get as fast as<br />
current CD-R/RW speeds – though they also said that<br />
about CD-R/RW in the past.<br />
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
DSR-PD70P £2,200 Sony, www.sonybiz.net, 0870 6060 456 M | W Dec <strong>04</strong> 3.5<br />
Sony’s workhorse pro-level DV camcorder has a loyal following who swear by it. With controls to match the <strong>com</strong>petition this would be a top model<br />
GR-D93EK £510 JVC, www.jvc.co.uk, 0870 330 5000 M | W Aug <strong>04</strong> 3.5<br />
Top of JVC’s budget prosumer range, the GR-D93EK lacks some key features – such as a microphone input, headphone output, and accessory shoe<br />
GR-DVP9EK £765 JVC, www.jvc.co.uk, 0870 330 5000 M | W Aug <strong>04</strong> 3.0<br />
As small as a dictaphone, the GR-DVP9EK is stylish, light, and <strong>com</strong>pact. It features a decently-sized 1/4-inch CCD, and plenty of manual funtions<br />
GY-DV5000E £2,900 JVC, www.jvcpro.co.uk, 020 8896 6000 M | W Dec <strong>04</strong> 4.0<br />
This stalwart of the scene is intuitive for those used to conventional broadcast cameras, offering good manual control and excellent auto<br />
HDR-FX1E £2,150 Sony, www.sony.co.uk, 08705 111 999 M | W Mar 05 3.5<br />
This HDV camcorder offers exceptional output quality at 1080i resolution, but it suffers because it doesn’t have XLR audio inputs<br />
JY-HD10E £2,650 JVC, www.jvcpro.co.uk, 020 8896 6000 M | W Dec <strong>04</strong> 2.5<br />
Very popular because for a year it was the only HDV camcorder available. But lacks manual control, is American format and has been superceded<br />
MV750i £375 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 3.0<br />
A very cheap prosumer camcorder, the MV750i’s performance is unfortunately reflected in the price. The picture is OK, but image-stabilization is poor<br />
MVX25i £765 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 5.0<br />
The MVX25i is worth the money – there’s virtually nothing to fault this prosumer model. The 1/3.4-inch CCD stands out<br />
MVX250i £529 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 3.0<br />
A 1/4.5-inch CCD is large for a camcorder at this price, and this model makes several premium features more affordable<br />
NVGS200B £850 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Aug <strong>04</strong> 5.0<br />
The NVGS200B’s three-CCD imaging system delivers vibrant, well-defined colour. Every manual feature you’d need is catered for and easy to use<br />
NVGS400 £900 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Dec <strong>04</strong> 4.0<br />
The NGS400 isn’t a true professional-level DV camera, but it does offer some pro applications. Three CCDs, and clean footage with accurate colours<br />
NVGS55B £510 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Aug <strong>04</strong> 4.0<br />
The NVGS55B packs a lot into a small package, including an accessory shoe and microphone input. There is a healthy selection of manual controls, too<br />
PDX10P £1,400 Sony, www.sonybiz.net, 0870 6060 456 M | W Dec <strong>04</strong> 4.0<br />
This is Sony’s attempt to <strong>com</strong>bine the best from the pro and consumer worlds and it works well. Top of its class in <strong>com</strong>pact and mobile DV cams<br />
XL2 £3,000 Canon, www.canon.co.uk, 08705 143 723 M | W Dec <strong>04</strong> 4.5<br />
<strong>Digit</strong>’s Best Buy and the best indie-film DV camera in the market. It’s £500 more than the DVX100A but is a better <strong>com</strong>ponent-based system<br />
XM2 £1,350 Canon, www.canon.co.uk, 08705 143 723 M | W Mar <strong>04</strong> 2.5<br />
There’s nothing inherently wrong with Canon’s XM2 – it has a great lens, and many pro-level features. However, it’s now old and out of date<br />
Input devices<br />
Intuos3 from £129 Wa<strong>com</strong>, wa<strong>com</strong>-europe.<strong>com</strong> @ CU, 020 8358 5857 M | W Dec <strong>04</strong> 4.0<br />
A smart new design and an improved pen make the Intuos3 a great graphics tablet. The mouse is a bit unbalanced, but overall a decent buy<br />
MX700 £51 Logitech, www.logitech.<strong>com</strong>, 020 7309 0127 M | W Jan 03 4.5<br />
The best cordless mouse on the market: flexible, rechargeable, and offering the level of precision a designer requires – at a price<br />
SpaceBall from £375 3Dconnexion, www.3dconnexion.<strong>com</strong>, 01952 243 629 Windows Sep <strong>04</strong> 3.5<br />
Two-handed input devices that potentially prevent RSI, but they’re unlikely to change the way you work, as there’s no real benefit in terms of speed<br />
Storage devices<br />
Bravo II Disc Publisher £1,395 Primera Technology, primera.<strong>com</strong> @ Microboards, 0845 230 7800 M | W <strong>Digit</strong> 76 3.5<br />
A pricey convenience, the Bravo II Disc Publisher nonetheless offers good duplicating and printing facilities if you need to produce small runs of CDs<br />
FlashTrax from £260 SmartDisk, www.smartdisk.<strong>com</strong>, 01252 530 960 M | W May <strong>04</strong> 4.0<br />
The FlashTrax is an inexpensive way to avoid taking a mountain of costly media cards out when photographing – if you can take your eyes off the iPod<br />
MediaBank HS-R £299 Miglia, www.miglia.<strong>com</strong>, 0870 747 2988 M | W Mar <strong>04</strong> 4.0<br />
If speed and security are high on your priority list for external storage – and cost per MB isn’t – the FireWire 800-enabled MediaBank HS-R is great<br />
REV £249 Iomega, www.iomega.co.uk, 00 353 1213 3754 Windows Jul <strong>04</strong> 3.0<br />
Cartridge-based storage system. Low-cost cartridges makes the REV a real rival to tape and DVD archiving systems. Sadly, it doesn’t support Macs<br />
Monitors<br />
Cinema Display £851 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 M | W Oct <strong>04</strong> 4.5<br />
Stunning picture quality for under £1,000. The design looks great next to a G5, but it only has a single input and no picture modes<br />
Cinema Display HD £1,360 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac <strong>Digit</strong> 76 3.5<br />
More manual controls needed, but at almost half its original price this 23-inch LCD with huge resolution now offers excellent value for money<br />
ColorEdge CG21 £1,279 Eizo, www.eizo.co.uk, 01483 719 500 M | W <strong>Digit</strong> 76 4.5<br />
It’s been overtaken by Barco’s Coloris Calibrator for the best LCD crown, but this 21.3-inch model is far more realistically priced
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
Coloris Calibrator £2,999 Barco, www.barco.<strong>com</strong> @ Colour Confidence, 0121 6<strong>04</strong> 1234 M | W <strong>Digit</strong> 76 4.0<br />
Barco’s first LCD for the graphics market is massively expensive, but boasts fantastic colour-accuracy and a built-in calibration sensor<br />
Colour Reference System £1,446 Sony, www.sony-cp.<strong>com</strong>, 08705 111 999 M | W Jun 03 5.0<br />
The best monitor we’ve ever used. The GDM-C520K monitor and Sony/GretagMacbeth calibrator are a winning pair – for a <strong>com</strong>paratively low price<br />
Electron22blue IV £549 LaCie, www.lacie.<strong>com</strong>/uk, 020 7872 8000 M | W Apr <strong>04</strong> 4.5<br />
The Electron22blue boasts excellent picture quality, and offers great value for money. You won’t get a better monitor without really splashing out<br />
Flatron L2320A £1,999 LG, www.lge.<strong>com</strong>, 01753 491 500 M | W <strong>Digit</strong> 76 3.0<br />
Modern design and good functionality makes this 23-inch LCD a decent monitor, but it falls short of professional status due to poor picture quality<br />
Gallery 2010 Platinum £779 Formac, www.formac.co.uk, 020 8533 4<strong>04</strong>0 M | W <strong>Digit</strong> 76 3.0<br />
A 20.1-inch LCD with unimpressive picture quality, Formac’s Gallery 2010 Platinum is slightly more flexible than the Apple Cinema display range<br />
MultiSync LCD2180UX £1,099 NEC Mitsubishi, www.mitsubishi monitors.<strong>com</strong>, 020 7202 6300 M | W <strong>Digit</strong> 76 4.0<br />
A pricey 20-inch LCD, the LCD2180UX features a large colour gamut and great picture quality – though it’s not quite up to the Eizo ColorEdge CG21<br />
p1230 £457 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Apr <strong>04</strong> 4.0<br />
A fine monitor and excellent value for money, the p1230 boasts good picture quality and a <strong>com</strong>pact case. Sadly, there is no USB hub included<br />
p225f £399 Viewsonic www.viewsonic.co.uk, 01293 643 900 M | W Apr <strong>04</strong> 3.5<br />
The design of the unit is dated, and the picture quality isn’t anything to brag about either. However, it includes a USB hub, and at least it’s cheap<br />
Photon20visionII from£603 LaCie, www.lacie.<strong>com</strong>/uk, 020 7872 8000 M | W Oct <strong>04</strong> 4.5<br />
Picture quality is marginally inferior to Apple’s Cinema Display, but still fantastic. The Photon20visionII offers picture modes, and a budget version<br />
Reference Calibrator V £3,250 Barco, www.barco.<strong>com</strong> @ Colour Confidence, 0121 6<strong>04</strong> 1234 M | W Apr <strong>04</strong> 3.0<br />
The cost is immense, but for the ultimate in colour calibrated workflow, there is no alternative. However, the screen is curvy by today’s standards<br />
SDM-S2<strong>04</strong> £770 Sony, www.sony cp.<strong>com</strong>, 0990 424 424 M | W <strong>Digit</strong> 76 3.5<br />
This is an unimpressive unit – the definition of an average 20.1-inch display. It has a high contrast ratio – 500:1 – but otherwise it doesn’t stand out<br />
Studioworks N2200P £462 LG, www.lge.co.uk, 0870 607 5544 M | W Apr <strong>04</strong> 3.0<br />
This CRT is decidedly mediocre, with poor refresh rates at high resolutions, and lacklustre design. Includes Colorific calibration software<br />
SyncMaster SM243 £1,701 Samsung, www.samsung.co.uk, 0870 242 0303 M | W <strong>Digit</strong> 76 4.5<br />
A massive 24-inch LCD, the SyncMaster SM243 is remarkably <strong>com</strong>pact considering its size. Picture quality is fine after calibration<br />
UltraSharp 2001FP £670 Dell, www.dell.<strong>com</strong>/uk, 0870 152 4699 M | W <strong>Digit</strong> 76 4.5<br />
This 20.1-inch LCD offers great image quality – especially when you consider the price. Features two USB ports, and a slim, stylish design<br />
VP201b £698 Viewsonic, www.viewsonic.<strong>com</strong>/uk, 01293 643 900 M | W <strong>Digit</strong> 76 3.0<br />
An inexpensive but otherwise unimpressive 20.1-inch LCD. Suffers from graininess – particularly in blocks of colour – and an overall lacklustre picture<br />
Printers<br />
Bubble Jet i990 £255 Canon, www.canon.co.uk, 08705 143 723 M | W Apr <strong>04</strong> 4.5<br />
Unless you require the quality of Epson’s R800 – and are prepared to wait for it – the swift and accurate i990 is the best A4 inkjet printer available<br />
Bubble Jet i9950 £465 Canon, www.canon.co.uk, 08705 143 723 M | W Jul <strong>04</strong> 4.5<br />
This A3+ photo printer has a PictBridge camera port at the front, and the ChromaPLUS eight-ink system. USB 2.0 and FireWire interface<br />
Designjet 120nr £1,600 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W May <strong>04</strong> 4.0<br />
An excellent addition to a busy design studio. It may not be the world’s fastest printer, but its price, quality, and versatility speak for themselves<br />
Designjet 130 £1,100 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W Jun <strong>04</strong> 4.5<br />
Exceptional output quality for photographs and artwork. The Designjet 130 is <strong>com</strong>pact, flexible, and good value for money<br />
Designjet 30n £535 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W Jul <strong>04</strong> 4.5<br />
Despite some usability issues, the Designjet 30n outputs exceptional quality photographs and artwork – better than most A3 photo printers<br />
P915 £80 Lexmark, www.lexmark.co.uk, 0870 44 0<strong>04</strong>4 M | W Feb 05 3.5<br />
This A4 consumer-focused photo printer offers great print quality, and features such as support for four memory card formats make it a bargain<br />
Phaser 8400N £909 Xerox, xerox.co.uk, 0870 873 3873 M | W Apr <strong>04</strong> 4.5<br />
Nothing can match the 8400N for under £1,000. It boasts fast colour output, true PostScript support, and great graphics quality<br />
PIXMA iP8500 £280 Canon, www.canon.co.uk, 08705 143 723 M | W Feb 05 4.0<br />
A strange shape, the PIXMA iP8500 is billed as a printer for pro photographers, but doesn’t have any digital camera card slots. Fast, with good output<br />
Photosmart 7762 £152 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Jun <strong>04</strong> 4.0<br />
An excellent printer for the photographer – top quality with a friendly price. You may find yourself swapping print cartridges in and out a lot, though<br />
Photosmart 8450gp £275 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Feb 05 4.5<br />
Stylish printer for digital photographers, packed with features for the serious user. Supports five different digital camera cards, as well as PictBridge<br />
Stylus Pro 2100 £387 Epson, www.epson.co.uk, 0800 220 546 M | W Feb 05 4.0<br />
An A3+ alternative to Epson’s R800. A seven-ink system allows you to swap between matte black and photo black cartridges as required<br />
Stylus Photo R300M £135 Epson, www.epson.co.uk, 0800 220 546 M | W Jun <strong>04</strong> 3.5<br />
Considering the price, the quality is very high. However, printing is slow, and the ouput quality doesn’t <strong>com</strong>pare well to more expensive models<br />
Stylus Photo R800 $399 Epson, www.epson.co.uk, 0800 220 546 M | W Feb 05 4.0<br />
The highest-quality photo inkjet printer on the market, the R800 produces accurate photos, though it’s slow and can’t print borderless on the Mac<br />
DIGIT BEST BUY RECOMMENDATIONS: MONITORS<br />
Apple Cinema Display<br />
The picture quality is stunning, and Apple’s 20inch<br />
LCD offers the usual great styling. Its DVI<br />
inputs allow non-Mac use for the first time<br />
Dell UltraSharp 2001FP<br />
A great 20-inch LCD, the Dell UltraSharp 2001FP<br />
offers good value for money and high-quality<br />
output. Good response times and clever design<br />
Eizo ColorEdge CG21<br />
The best LCD package available. Pefect colour<br />
accuracy makes the CG21 a great buy for any<br />
designer – despite the <strong>com</strong>paratively high price<br />
LaCie Electron22blue IV<br />
This CRT is a fine monitor that offers great picture<br />
quality and high resolution. You’ll be hard pushed<br />
to find a better monitor at such a good price<br />
LaCie Photon20visionII<br />
This 20-inch LCD offers great picture quailty at<br />
an attractive price. There’s a budget version,<br />
but the full version <strong>com</strong>es with a stylish hood<br />
Samsung SyncMaster SM243<br />
A whopping 24-inch viewing area makes this the<br />
giant of the LCD market. The SyncMaster’s output<br />
is great, and the price is reasonable<br />
Sony Colour Reference System<br />
The best monitor we’ve ever used. The GDM-C520K<br />
monitor and Sony/GretagMacbeth calibrator are<br />
a winning pair – for a <strong>com</strong>paratively low price<br />
buying advice: monitors<br />
The first decision you’ll need to make is whether to<br />
get a flat-panel display, based on liquid crystal display<br />
(LCD) technology, or a cathode-ray tube (CRT) monitor.<br />
CRTs are cheaper and offer higher colour vibrancy<br />
and accuracy than LCDs. If low price is your biggest<br />
requirement, or if you’re looking for a display for<br />
publishing or design work, go with a CRT.<br />
An LCD display’s advantage is unparalleled sharpness<br />
and ultra-thin profile. In recent years, the quality of LCDs<br />
has improved to the point where they are suitable for all<br />
but very high-end graphics work.<br />
A screen hooked-up to a digital DVI or ADC connector<br />
offers sharper, clearer images than those connected via<br />
an analog VGA connector. Analog LCDs sometimes suffer<br />
from noise, a by-product of converting the video signal<br />
from digital to analog and then back again.<br />
The resolution of a monitor is expressed in horizontal<br />
and vertical pixel dimensions. The higher the resolution,<br />
the more you will be able to see on-screen. The more inches,<br />
the larger the pixels. A CRT’s dot pitch measures how close<br />
adjacent phosphor dots (or stripes on aperture-grille CRTs)<br />
are to each other. In general, the smaller the dot pitch,<br />
the sharper the display will be.<br />
On CRT monitors, a low refresh rate – how many times<br />
your <strong>com</strong>puter sends a fresh copy of the screen image to<br />
your display – implies flicker, a major cause of eyestrain.<br />
LCDs don’t suffer from flicker at all.<br />
d 113
uyers guide<br />
tech notes: film scanners<br />
114 d<br />
RECOMMENDED:<br />
HP PhotoSmart 8450gp<br />
A stylish printer for the<br />
digital photographer. Can<br />
download pictures direct<br />
from your camera, or a<br />
variety of memory card<br />
formats, and offers<br />
first-rate picture quality<br />
Despite the surge in digital photography, film isn’t dead,<br />
and most professional photographers will have masses<br />
of film archived whether they’ve gone digital or not. So,<br />
scanning film is a regular task. The main problem when<br />
choosing a film scanner is the fact that the market is in<br />
decline. For a start, the emergence of digital photography<br />
has made a dent in the demand for film scanners.<br />
Decent flatbed scanners have invaded the film scanner’s<br />
market too, and there’s little incentive for manufacturers<br />
to keep their film models up to date.<br />
Desktop film scanners generally <strong>com</strong>e in two forms:<br />
35mm and medium format. 35mm film scanners can<br />
capture 35mm slides and filmstrips, with the ability to<br />
scan just a single slide at a time or a holder of four or<br />
five. Some medium format film scanners can work with<br />
film up to 6-x-9cm, some with up to 5-x-4-inch – and<br />
most <strong>com</strong>e with holders for around four 35mm slides.<br />
In the past, the most important specification for a<br />
scanner was the optical resolution. Now, though, even<br />
the lowest-resolution film scanner can produce images<br />
large enough to print A4 size or bigger at 300dpi.<br />
Most scanners can capture 16-bit colour, but the<br />
most important figure is the dynamic range. This gives<br />
an indication of the level of shadow and highlight<br />
detail the scanner can reproduce. Many film scanners<br />
offer hardware-based automated correction tools.<br />
Kodak’s <strong>Digit</strong>al ICE is the best known, but some<br />
manufacturers have invented their own proprietry<br />
systems.<br />
DIGIT BEST BUY RECOMMENDATIONS: GRAPHICS CARDS<br />
3Dlabs Realizm 100<br />
This is a great value card. It boasts two display<br />
outputs, two DVI output, 256MB memory, and<br />
8x max AGP support<br />
PNY NVidia FX 1300<br />
The PCI Express card is quick, solid, and good<br />
value. It boasts 128MB memory, two display<br />
outputs, and two DVI outputs<br />
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
Stylus Pro 4000 £1,495 Epson, www.epson.co.uk, 0800 220 546 M | W May <strong>04</strong> 3.0<br />
This proofer boasts good results thanks to extra ink colours, which don’t slow printing down. Some calibration quirks, but otherwise a good choice<br />
W2200 £1,995 Canon, www.canon.co.uk, 08705 143 723 M | W May <strong>04</strong> 3.0<br />
This desktop proofer is now a couple of years old, but despite its age, delivers good results. Some practical problems, but very fast<br />
WP-20 Wireless Print Server £120 Canon, www.canon.co.uk, 08705 143 723 M | W Apr <strong>04</strong> 4.0<br />
Canon needs to fix the installation process, but the WP-20 Wireless Print Server is the simplest and best mechanism for networking an inkjet printer<br />
Scanners<br />
ArtixScan 120tf £1,360 Microtek, microtekeurope.<strong>com</strong>, 0870 906 3300 M | W Mar 05 3.0<br />
The best film scanner Microtek has to offer, which isn’t saying very much, since this model is very old. Correction system isn’t as good as <strong>Digit</strong>al ICE<br />
CanoScan 9900F £250 Canon, www.canon.co.uk, 08705 143 723 M | W Sep <strong>04</strong> 3.5<br />
A top scanner at a low price, the 48-bit colour depth and 3,200-x-6,400dpi resolution are great, but it’s let down by poor software<br />
Dimage Scan Elite 5400 £510 Konica-Minolta, www.minolta.co.uk, 01908 200 400 M | W Mar 05 3.5<br />
A very slim upright device, this film scanner sadly doesn’t live up to its impressive specs. Takes a lot of time and tweaking to get decent results<br />
Dimage Scan Multi Pro £1,960 Konica-Minolta, www.minolta.co.uk, 01908 200 400 M | W Mar 05 3.5<br />
This shoebox-sized film scanner is the medium-format equivalent of the Dimage Scan Elite 5400. Suffers the same drawbacks, but does have digital ICE<br />
Expression 10000 XL Pro £1,634 Epson, www.epson.co.uk, 0800 220 546 M | W Sep <strong>04</strong> 4.0<br />
This A3 scanner boasts 2,400-x-4,800 optical resolution and 3.8 dynamic range. Film scanning is no more than adequate, but it’s fine for larger formats<br />
F-3200 £465 Epson, www.epson.co.uk, 0800 220 546 M | W Mar 05 3.5<br />
This unusual film scanner also scans reflective media, and can scan eight 35mm slides at once. Lack of corrective hardware limits its usefulness<br />
FilmScan 3600 Silver £297 Microtek, microtekeurope.<strong>com</strong>, 0870 906 3300 M | W Mar 05 2.0<br />
A prime example of why you shouldn’t buy a low-cost film scanner. Only 12-bit per colour capture gives dull and muted colours<br />
FineScan 2750 £6,500 FujiFilm, www.fujifilm.co.uk/gs, 01234 245245 M | W Sep <strong>04</strong> 4.0<br />
You could use this high-end A3 format and film scanner confidently to produce a top-quality magazine, but it’s been usurped by the iQsmart1<br />
iQsmart1 £6,382 Creo, www.creo.<strong>com</strong>, 01242 285 100 M | W Sep <strong>04</strong> 4.5<br />
Professional A3 film scanner aimed at creatives. You don’t need to be a pre-press expert to get great results, and the resolution is good at 3,200dpi<br />
Perfection 4870 Photo £270 Epson, www.epson.co.uk, 0800 220 546 M | W Sep <strong>04</strong> 4.5<br />
Low-cost flatbed scanner with high resolution and dynamic range. Built-in <strong>Digit</strong>al ICE dust/scratch removal makes this good value – if slow<br />
Scanjet 5530 Photosmart £156 HP, www.hp.<strong>com</strong>/uk, 0870 547 4747 M | W Sep <strong>04</strong> 3.0<br />
This desktop scanner is tuned for high-speed print scanning. It’s slightly larger than A4, but only takes single strips of 35mm film at a time<br />
ScanMaker i700 from £254 Microtek, microtekeurope.<strong>com</strong>, 0870 906 33<strong>04</strong> M | W Jan 05 4.0<br />
High-resolution flatbed film scanner with <strong>Digit</strong>al ICE, and a decent feature and software set. An attractively priced all-rounder<br />
ScanMaker i900 £595 Microtek, microtekeurope.<strong>com</strong>, 01327 844 880 M | W Sep <strong>04</strong> 3.5<br />
This A4+ scanner has a conventional top bed for reflection copy, as well as a separate slide-in tray for film. It’s a good scanner, but not good value<br />
Super CoolScan 5000 ED £935 Nikon, www.nikon.co.uk, 0800 230 220 M | W Apr <strong>04</strong> 4.5<br />
High-res film scanner with advanced post-processing functions. Excellent colour and shadow handling, with automatic restoration of worn originals<br />
Super CoolScan 9000 ED £2,000 Nikon, www.nikon.co.uk, 0800 230 220 M | W Feb 05 4.0<br />
Versatile high-res film scanner with <strong>Digit</strong>al ICE4. Can handle all formats from miniature to 6-x-7cm. Only 35mm and 120/220 film holders are supplied<br />
Graphics cards<br />
FireGL X3-256 £699 ATI, www.ati.<strong>com</strong>. 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 4.0<br />
ATI’s highest-spec AGP graphics accelerator has a massive 7cm fan that gives a lot of cooling power. It’s pricey, though<br />
FireGL V3200 £249 ATI, www.ati.<strong>com</strong>, 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 3.5<br />
This 128MB PCI-based card is a decent card at a good price. It performs in the mid-range on Maya and Max, but is a winner for Cinema 4D<br />
FireGL V5100 £499 ATI, www.ati.<strong>com</strong>, 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 4.0<br />
ATI’s decent value 256MB PCI Express card offers 22.4GB/s memory bandwith, has the same massive fan as the X3-256 but doesn’t need extra power<br />
Parhelia 256MB £365 Matrox, www.matrox.<strong>com</strong>, 01753 665 544 Windows Nov <strong>04</strong> 3.0<br />
The Parhelia 256MB is small, and needs no exernal power. It supports three monitors at once so it’s good for VJing or video production. Costly<br />
PNY NVidia FX 1100 £645 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 4.0<br />
Good performance but with 128MB memory and a £650 price tag you would expect more from it. Outclassed by the Realizm 100<br />
PNY NVidia FX 1300 £535 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 4.5<br />
A <strong>Digit</strong> Best Buy this PCI-Express card is small, solid, and well-priced. With 128MB of DDR RAM, it’s good enough for most situations in 3D applications<br />
PNY NVidia FX 3400 £929 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 3.0<br />
At an earth-shattering price performance should have been better overall. The FX 1300 offers much better value for performance<br />
Realizm 100 £683 3Dlabs, www.3dlabs.<strong>com</strong>, 01784 470 555 Windows Nov <strong>04</strong> 4.5<br />
Very good value. One of the most capacious cards on test and a Best Buy. 8xAGP support; 256MB memory; two DVI outputs;two display outputs<br />
Realizm 200 £874 3Dlabs, www.3dlabs.<strong>com</strong>, 01784 470 555 Windows Nov <strong>04</strong> 4.0<br />
If you need to visualize scenes with a lot of textures, this is ideal. 8xAGP support; 512MB memory; two DVI outputs; two display outputs
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
3D and animation software<br />
3DS Max 7 £2,695 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 Windows Jan 05 4.5<br />
Version 7 incorporates Character Studio 4, and features Normal Bump Mapping, Subsurface Scattering, and enhanced modelling and viewing tools<br />
Animation:Master v 11.0 $299 Hash, www.hash.<strong>com</strong>, 001 360 750 0<strong>04</strong>2 M | W Aug <strong>04</strong> 4.0<br />
Oriented towards teaching people the basics of 3D animation, Animation:Master is nonetheless a decent, good-value character animation package<br />
Carrara 4 Pro £419 Eovia, www.eovia.<strong>com</strong> @ Computers Unlimited, 020 8200 8282 M | W Feb 05 4.5<br />
Offers a wide range of features. Bones and IK animation are easy to use, and the suite boasts real-time terrain-creation and network rendering<br />
CAT V1.2 £549 CAT, catoolkit.<strong>com</strong> @ Graphics Domain, 01869 255 815 M | W Aug <strong>04</strong> 4.5<br />
A <strong>com</strong>plete character-animation system for 3DS Max. It features a highly flexible and easy-to-create character rigging system called CATRig<br />
Character Studio 4.2 £695 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 M | W Aug <strong>04</strong> 4.0<br />
Although Character Studio is often derided by ‘real’ animators, few solutions offer this level of productivity for bulk character animation work<br />
Cinema 4D 9 £424 Maxon, www.cinema4d.co.uk, 0500 224 660 M | W Jan 05 4.5<br />
Version 9 supports N-gons, Brush, Melt, and enhanced knife tools. One of the best 3D applications out there – perfect for learning the craft<br />
EIAS 5.5 $895 EI Technology Group, eitechnologygroup.<strong>com</strong>, 001 830 438 4955 M | W Sep <strong>04</strong> 3.5<br />
3D suite that offers fast, high-quality rendering, good HDRI support, and unlimited network rendering. The Silo <strong>com</strong>ponent is sadly Windows only<br />
Endorphin 1.5 £7,995 NaturalMotion, www.naturalmotion.<strong>com</strong>, 01865 250 575 Windows Aug <strong>04</strong> 4.0<br />
This character-animation system features customizable AI behaviours dynamic retargeting, and active posing. However, it’s expensive and buggy<br />
Life Forms 4.0 £$495 Credo Interactive, www.charactermotion.<strong>com</strong>, 001 6<strong>04</strong> 291 6717 M | W Aug <strong>04</strong> 3.0<br />
This tool imports third-party models and adds motion to them. It can be a bit of a mysterious process, and importing is often long-winded<br />
LightWave 3D 8 £945 NewTek, www.newtek.<strong>com</strong>, www.newtek-europe.<strong>com</strong>/uk M | W Oct <strong>04</strong> 4.0<br />
Version 8 of this 3D suite has new character animation tools including bone editing and rigging enhancements, plus an IK booster and loads more<br />
Messiah:animate 4.0 $595 pmG Worldwide, projectmessiah.<strong>com</strong> Windows Aug <strong>04</strong> 4.0<br />
A worthy update with a focus on workflow and rendering speed, but new features such as fur-&-hair creation and fake radiosity are impressive<br />
Maya 6 from £1,449 Alias, alias.<strong>com</strong>, 01494 441 273 M | W | L Oct <strong>04</strong> 4.5<br />
Maya is the industry-standard high-end 3D effects and character animation tool. Its workflow is creative and experimental, but hugely powerful<br />
MojoWorld 3.0 from $199 Pandromeda, www.pandromeda.<strong>com</strong>, 001 3<strong>04</strong> 788 7818 M | W Mar 05 4.0<br />
Powerful fractal scene generator that generates whole planets with local overrides. Pro version adds vegetation and animated textures<br />
MotionBuilder 6 from £645 Alias, www.alias.<strong>com</strong>, 01494 441 273 M | W Feb 05 4.0<br />
Imports 3D character-models for animating. There’s expanded keyframe features in version 6, along with enhanced character manipulation<br />
Nat FX v2 £750 Bionatics, www.bionatics.<strong>com</strong>, 0033 149 691 220 Windows Dec <strong>04</strong> 4.5<br />
A true high-end solution for creating and animating 3D foliage. A superb system, costly, but the animation is the best we’ve seen<br />
Realsoft 3D 5 €600 Realsoft, www.realsoft.<strong>com</strong>, 00358 3212 9913 Windows Mar 05 3.5<br />
This 3D package will attract new<strong>com</strong>ers to 3D with its educational pricing plan, but it’s Windows-only, and has a steep learning curve<br />
Shade 7 £552 Curious Labs, www.curiouslabs.<strong>com</strong> @ CU, 020 8200 8282 M | W Jan 05 3.0<br />
Full function 3D modeller and renderer for a reasonable price. Integrates with Poser, ArchiCAD, Illustrator, and Photoshop. Not as easy to use as it looks<br />
SketchUp 4.0 £345 @Last Software, www.sketchup.<strong>com</strong> @ CU, 020 8200 8282 M | W Sep <strong>04</strong> 4.0<br />
@Last adds an intuitive push/pull tool to this easy-to-use design software. One of the easiest 3D graphics programs to master<br />
Softimage|XSI 4.0 from £299 Softimage, www.softimage.<strong>com</strong>, 01753 655 999 W | L Oct <strong>04</strong> 4.5<br />
Powerful 3D modelling and animation suite that boasts one of the best renderers available. Great workflow and interface makes this a top package<br />
Strata CX $695 Strata, www.strata.<strong>com</strong> @ Grey Matter, 0870 366 5577 M | W Feb 05 4.0<br />
This 3D modelling, animation and rendering suite is easy to use, and the familiar interface and high-quality rendering make Strata a good buy<br />
SpeedTree £215 IDV, www.idvinc.<strong>com</strong>, 001 803 233 0073 Windows Dec <strong>04</strong> 3.5<br />
This 3DS Max plug-in generates animatable, realistic trees, though not as realistic as the more expensive Nat FX<br />
Swift 3D 4 £149 Electric Rain, www.erain.<strong>com</strong>, 001 303 543 8233 Windows Sep <strong>04</strong> 4.5<br />
Rendering times are a bit slow, but this is a versatile and easy-to-use 3D-to-Web application. Good quality animation tools and Flash importer<br />
Vue 5 Esprit £171 E-on Software, www.e-onsoftware.<strong>com</strong>, 0033 143 553 671 M | W Feb 05 4.0<br />
This landscape-generation software is more expensive than its rivals, and requires OpenGL hardware for best results. Good output and features, though<br />
World Construction Set 6 £650 3D Nature, www.3dnature.<strong>com</strong> @ N Light, 0117 9<strong>04</strong> 9452 M | W Jun <strong>04</strong> 4.5<br />
Arguably the best 3D landscaping program, but not that intuitive. Fiercely detailed, you need the mind of a geographer to get the best from it<br />
Xfrog £220 Greenworks, www.greenworks.de, 0<strong>04</strong>9 3<strong>04</strong>6 7963 31 M | W Dec <strong>04</strong> 4.0<br />
A novel system for creating trees and plants and very logical and intuitive in use. Animation is on offer: you can simulate growth effects and wind<br />
ZBrush 2 £270 Pixologic, www.pixologic.<strong>com</strong> @ Freehand, 01483 200 111 M | W Feb 05 4.5<br />
A novel and innovative hybrid 2D/2.5D/3D modelling, painting, and rendering program with lightning fast, high-resolution polygon tools<br />
Desktop publishing software<br />
Acrobat 6 Professional £339 Adobe, www.adobe.co.uk, 020 8606 4001 M | W <strong>Digit</strong> 63 4.5<br />
Acrobat 6 is split into two versions, with Professional offering advanced features for print, which should make it a key part of your design workflow<br />
SPOTLIGHT: 3D MODELLING AND ANIMATION SOFTWARE<br />
SOLUTIONS FROM £1,000-£5,000<br />
DISCREET 3DS MAX 7<br />
Version 7 incorporates Normal Bump Mapping,<br />
Subsurface Scattering, and the <strong>com</strong>plete<br />
Character Studio 4 character-animation package<br />
ALIAS MAYA 6<br />
Maya 6 might not have added many headline<br />
additions, but the upgrade does deliver good<br />
workflow enhancements and refinements<br />
SOFTIMAGE|XSI 4.0<br />
A professional 3D tool with features tuned to<br />
match its price tag – revamped hair tools,<br />
particle dynamics, and nonlinear animation<br />
NEWTEK LIGHTWAVE 8<br />
Version 8 sees numerous hard and soft-body<br />
dynamics improvements, says NewTek, along<br />
with cloth and workflow enhancements<br />
BBC’s digital people<br />
Aardman projected 3D<br />
models onto real people in<br />
its ad for the BBC’s digital<br />
multichannel services. The<br />
technique involved using<br />
elements of real faces to<br />
create the characters<br />
SPOTLIGHT: 3D MODELLING AND ANIMATION SOFTWARE<br />
SOLUTIONS FROM UNDER £1,000<br />
MAXON CINEMA 4D 9<br />
One of the best 3D applications available, and<br />
ideal for learning the craft. Version 9 includes<br />
many improvements, including N-gon support<br />
EOVIA CARRARA 4 PRO<br />
A shallow learning curve and impressive feature<br />
set make Carrara 4 Pro a good addition to your<br />
creative toolbox<br />
BIONATICS NAT FX V2<br />
A true high-end solution for creating and<br />
animating 3D foliage. Offers just about every<br />
feature you can think of for animating vegetation<br />
ELECTRIC RAIN SWIFT 3D 4<br />
This 3D-to-Web software is versatile and easy<br />
to use. Version 4 sees a vastly improved polygon<br />
modelling environment and better gallery options<br />
KAYDARA MOTIONBUILDER 6<br />
A <strong>com</strong>prehensive tool that allows you import<br />
models from other applications and add<br />
real-time animation to them<br />
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Adobe After Effects 6.5<br />
A packed point-five upgrade to a great <strong>com</strong>positing<br />
application, After Effects 6.5 has more than 60<br />
new effects, and an advanced clone tool<br />
Apple Final Cut Pro HD<br />
Apple has gradually improved this video-editing<br />
suite to the point where Final Cut Pro is one of<br />
the best in the business<br />
Apple Motion<br />
Apple’s motion-graphics product provides realtime<br />
manipulation and rendering of motion<br />
graphics on the Power Mac G5 for £169<br />
Canopus Imaginate 2.0<br />
Imaginate 2.0 offers smooth and simple rostrum<br />
camera options, and packs in loads of new<br />
features to keep it ahead of all-in editing suites<br />
Canopus ProCoder 2.0<br />
This video-transcoding software is invaluable.<br />
Encoding quality is high, and encoding to<br />
multiple targets simultaneously is very quick<br />
Magic Bullet Editors<br />
This Final Cut Pro NLE plug-in version of the filmmimicking<br />
tool greatly reduced in price <strong>com</strong>pared<br />
to previous versions, and performs impressively<br />
The Pixel Farm PFHoe 1.0<br />
A powerful tool that lets beginners get to grips<br />
with <strong>com</strong>plex motion tracking facilities. Handles<br />
free motion and nodal pan camera moves<br />
Reflecmedia Matenee 1.0<br />
It works best with Reflecmedia’s own Chromatte<br />
hardware, but the software is quick and easy<br />
to use, and offers great results<br />
The Pixel Farm PFMatch 1.0<br />
For £750, you won’t find a better tracking<br />
solution for broadcast media. Good tracking<br />
results, with a decent set of post-track tools<br />
Paradise found<br />
As part of Channel Four’s<br />
Animator in Residence scheme,<br />
Gaelle Denis used After Effects<br />
to animate her bizarre story of<br />
a foreigner arriving in London<br />
in her shot film City Paradise<br />
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
FullColor 1.5 £55 Badia Software, badiaxt.<strong>com</strong> @ XChange, 020 7490 4455 Mac <strong>Digit</strong> 76 4.0<br />
QuarkXPress dictates that you create colours in one window, and apply them in another. This useful plug-in brings these two functions together<br />
HumanEyes 3D from £550 HumanEyes, www.humaneyes.<strong>com</strong>, 00 972 2651 8999 M | W <strong>Digit</strong> 76 4.5<br />
Breakthrough software for creating stereoscopic images for lenticular print or 3D monitors, with easy use interface. For now, though, it’s very pricey<br />
InDesign CS £609 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />
The CS version of Adobe’s page-layout program gains an improved user interface, better styles and file import, and access to Version Cue and GoLive<br />
iDropper £39 Gluon, www.gluon.<strong>com</strong> @ XChange, 020 7490 4455 M | W <strong>Digit</strong> 76 4.0<br />
A QuarkXPress plug-in that provides an eyedropper tool, which allows you to pick up attributes with one click and apply them elsewhere with another<br />
Multi Style II XT 5.0.4 £69 Techno Design, techno-design.<strong>com</strong> @ XChange, 020 7490 4455 Windows <strong>Digit</strong> 76 4.5<br />
This plug-in builds InDesign’s must-have feature – nested type styles – into QuarkXPress. Makes <strong>com</strong>plex styling much easier<br />
PageMaker Plug-in Pack £39 Adobe, www.adobe.co.uk, 020 8606 4000 M | W <strong>Digit</strong> 76 4.5<br />
Designed to encourage PageMaker users to upgrade to InDesign, this plug in pack is a must-buy thanks to its simple bullets and numbering features<br />
QuarkXPress 6.0 £1,095 Quark, www.quark.co.uk, 00800 1787 8275 M | W Aug 03 3.0<br />
Too little, too late. Some innovative features don’t mask its short<strong>com</strong>ings in the face of the <strong>com</strong>petition – and the licensing scheme is crazy. Avoid<br />
<strong>Digit</strong>al video<br />
After Effects 6.5 from £565 Adobe, www.adobe.co.uk, 020 8606 4001 M | W Feb 05 4.5<br />
The upgrade to version 6.5 adds an advanced clone tool, which saves a lot of time on boring jobs. Disk caching also speeds things up. Essential<br />
Au Naturel $99 Buena, www.buena.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />
An After Effects plug-in that restores a more realistic gamma curve to video footage but the results aren’t that different from built-in tools. Slow.<br />
Blaze £199 Easy Effects, www.easyeffects.<strong>com</strong> M | W Jan 05 4.0<br />
Blaze successfully adds a different interface construct to Avid’s product line. Offers a variety of colour, blur, and glow effects to text and video<br />
Boris Red 3GL from £599 Boris FX, www.borisfx.<strong>com</strong>, 01264 326384 M | W Feb 05 4.0<br />
Runs as a <strong>com</strong>positing plug-in with almost any editing package, or as a standalone suite. The interface is cramped, but the results are great<br />
Boujou Bullet 1.0 £1,365 2d3, www.2d3.<strong>com</strong> @ Techex, 0870 161 7171 M | W | L Oct <strong>04</strong> 4.0<br />
The interface of this matchmoving tool is a little glitchy, but Boujou Bullet offers a simple-to-use wizard, and offers fast and efficient matchmoving<br />
Colour Finesse 1.5 £349 Synthetic Aperture @ <strong>Digit</strong>al Garage Group, 01295 201 120 M | W Jan 05 4.0<br />
Real-time colour correction systems haven’t made Color Finesse redundant yet. It takes over the whole screen, but there’s no better tool for colour<br />
Combustion 3 £725 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 M | W | L Feb 05 3.5<br />
The best visual-effects package for under £1,000, but After Effects still tops it for motion-graphics work. However, Combustion represents good value<br />
Continuum Complete 3.0 £459 Boris FX, wwwborisfx.<strong>com</strong> @ 01491 875 665 M | W Dec <strong>04</strong> 4.0<br />
A massive set of video plug-ins that runs with Final Cut Pro, Premiere Pro or After Effects. Expensive but worth it for professional users<br />
<strong>Digit</strong>al Fusion 4.<strong>04</strong>e £2,650 Eyeon, www.eyeonline.<strong>com</strong>, 020 7637 5319 Windows Feb 05 4.0<br />
Widely used in the US, <strong>Digit</strong>al Fusion is a solid, reliable <strong>com</strong>positing suite. It renders quickly, and the interface is efficient and effective<br />
Edius 2.5 £315 Canopus, www.canopus uk.<strong>com</strong>, 01189 210 510 Windows Sep <strong>04</strong> 3.5<br />
It’s <strong>com</strong>e a long way, and every upgrade fills in a few gaps, but the well-designed Edius still has at least four better packages for <strong>com</strong>petition<br />
Final Cut Pro HD £595 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Sep <strong>04</strong> 4.5<br />
Final Cut Pro has clawed its way to the top since its launch five years ago. Its swift workflow and drag-&-drop flexibility make it a top application<br />
Flix Pro 4.0 $149 Wildform, www.wildform.<strong>com</strong>, 001 310 396 2025 Windows <strong>Digit</strong> 76 4.0<br />
Easy-to-use tool for converting audio and video clips into Flash format. Performance could be improved, and preview window should be larger<br />
Imaginate 2.0 £119 Canopus, www.canopus-uk.<strong>com</strong>, 01189 210 150 Windows Oct <strong>04</strong> 4.5<br />
Rostrum camera software that allows you to zoom and pan over still images. The real-time feedback is smooth, and the interface offers great control<br />
Liquid Edition 5.5 £425 Pinnacle, www.pinnaclesys.<strong>com</strong>, 01895 424 228 Windows Sep <strong>04</strong> 3.5<br />
It has an efficient and flexible interface, but there are a few holes in Edition’s feature set. Audio tools are weak, and the titling tools are poor<br />
Magic Bullet Editors £175 Red Giant Software @The CarPark, 02879 632 614 Mac Jul <strong>04</strong> 4.5<br />
This Final Cut Pro version of the Magic Bullet plug-in suite is a great product. It performs well, and is better value <strong>com</strong>pared to older versions<br />
MatchMover Pro 3 £5,995 Realviz, www.realviz.<strong>com</strong> @ Keoti, 020 7482 4858 M | W | L Jun <strong>04</strong> 4.0<br />
This professional 3D camera-tracking system is a capable and robust application, but can be buggy under Mac OS X and is very pricey<br />
Matenee 1.0 £195 Reflecmedia, www.reflecmedia.<strong>com</strong>, 01606 593 911 M | W Oct <strong>04</strong> 4.5<br />
This keying plug-in is simple, fast, and effective – as close to one-click keying as you’re likely to find at any price. Licensing is a little <strong>com</strong>plex<br />
Mirage 1.2 €895 Bauhaus Software, bauhaussoftware.<strong>com</strong>, 001 210 212 7530 M | W Feb 05 3.0<br />
Combines video effects, motion graphics, rotoscoping, cel animation, and Painter-style natural media. Great for animators, not so great for <strong>com</strong>positors<br />
Motion £169 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Nov <strong>04</strong> 4.5<br />
Apple’s much anticipated motion-graphics product provides real-time manipulation and rendering of motion graphics on the Power Mac G5<br />
particleIllusion 3.0 $399 Wondertouch, www.wondertouch.<strong>com</strong> M | W Jan 05 3.5<br />
A standalone program based around a 2D particle system that uses layers to create faux 3D effects. Impressive feature set, but not as good as Motion<br />
PFHoe 1.0 from £49 The Pixel Farm, www.the pixelfarm.co.uk M | W Mar 05 4.5<br />
This motion- tracking software brings high-end process within reach of beginners. Inexpensive and professional, with a user-friendly look-&-feel
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
PFMatch 1.0 £750 The Pixel Farm, www.the pixelfarm.co.uk M | W Jul <strong>04</strong> 4.5<br />
Relatively affordable tracking solution for broadcast, auto-tracking with good post-tracking cleaning and refinement tools. The interface is a little glitchy<br />
Premiere Pro 1.5 £525 Adobe, www.adobe.co.uk, 020 8358 5857 Windows Sep <strong>04</strong> 4.0<br />
The interface has been given a grown-up redesign, and there’s some new features too. Great integration with Adobe’s other video products<br />
ProCoder 2.0 £299 Canopus, www.canopus-uk.<strong>com</strong>, 01189 210 150 Windows <strong>Digit</strong> 76 4.5<br />
Encoding quality is great, and encoding to multiple targets simulaneously is fast <strong>com</strong>pared to the <strong>com</strong>petition. Lacks backwards <strong>com</strong>patibility<br />
RealProducer 10 Plus $200 RealNetworks, www.realnetworks.<strong>com</strong>, 020 7290 1206 L | W Jul <strong>04</strong> 2.5<br />
It’s the first <strong>com</strong>mercial tool to support the Real 10 platform, but RealProducer 10 Plus barely improves on the free version<br />
Sapphire $549 GenArts, www.genarts.<strong>com</strong>, 001 617 492 2888 M | W Jan 05 4.0<br />
An expensive set of plug-ins, but the collection offers great a wide array of useful tools. The results are excellent, too<br />
Shake 3.5 from £1,786 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 M | W Feb 05 3.5<br />
An exceptional tool for post houses putting together top film and <strong>com</strong>merical work, but it’s not the right software for everyday jobs<br />
Squeeze 4 $449 Sorenson, www.sorenson.<strong>com</strong> M | W Jan 05 4.0<br />
Compression Suite that’s simple and intuitive, with good export format option. Results are good quality, but you can’t output from Windows to Mac<br />
StoryViz €3,000 RealViz, www.realviz.<strong>com</strong> Windows Jan 05 4.0<br />
Previsualization software that offers real-time preview rendering, import options, and real-world camera correlation. It’s pricey, and tricky, though<br />
Vegas 5 £425 Sony Pictures <strong>Digit</strong>al, mediasoftware.sony.<strong>com</strong> @ MVS <strong>Digit</strong>al, 0845 456 0801 Windows Jul <strong>04</strong> 4.0<br />
Ideal for short-form <strong>com</strong>bo editing and <strong>com</strong>positing – thanks to a curves-based editing system and top-class audio tools. Lacks high-end colour controls<br />
Visual Communicator £258 Serious Magic, www.seriousmagic.<strong>com</strong>, 01635 294 300 Windows Jan 05 2.5<br />
It’s the easiest live video tool so far, with good keying features. However, the stock media is awful, and you can’t add your own templates<br />
Xpress Studio from£2,599 Avid, www.avid.<strong>com</strong>, 020 7534 2800 M | W Oct <strong>04</strong> 4.0<br />
This end-to-end creative studio for video work beats the <strong>com</strong>petition in terms of tools, but it’s expensive and, not as well integrated as some packages<br />
Graphic design software<br />
ADC plug-ins $99.95 Kodak, www.asf.<strong>com</strong>, 01442 261122 M | W Nov <strong>04</strong> 4.5<br />
Standalone versions of clever <strong>Digit</strong>al ICE technology to reduce noise and film grain while preserving detail. Works well, but not with mono<br />
ArtMatic Pro 3.0 £169 U&I Software, www.artmatic.<strong>com</strong> @ Eovia, 01483 797 498 M | W Feb 03 4.5<br />
As graphics toys go, ArtMatic is in a field of its own: you won’t find a better experimental art, animation, and squeak generator anywhere<br />
Backdrop Designer $199 <strong>Digit</strong>al Anarchy, www.digitalanarchy.<strong>com</strong>, 001 415 586 8434 M | W Nov <strong>04</strong> 3.0<br />
Flexible easy to use Photoshop plug-in that lets you substitute simulated backdrops onto cutouts and blue-screen images. Good effects but very slow<br />
Creative Pack $39 Flaming Pear, www.flamingpear.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />
Formerly Furbo Filters, Photoshop plug-in Creative Pack offers four filters and special effects but no way of reverting back to the original image<br />
Deep Paint $249 Right Hemisphere, www.righthemisphere.<strong>com</strong>, 001 510 818 2880 Windows Nov <strong>04</strong> 3.5<br />
Photoshop plug-in that’s like adding a miniature Painter to Photoshop. Lets you paint normally or use a wide range of tools for natural-media effects<br />
<strong>Digit</strong>alizer $22 Panopticum, www.panopticum.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />
Photoshop plug-in that creates an image out of text characters. It’s decent value, but bugs are evident on images over 5MB<br />
Eye Candy 4000 $169 Alien Skin, www.alienskin.<strong>com</strong>, 001 919 832 4124 M | W Nov <strong>04</strong> 3.5<br />
Eye Candy 400 is a collection of 23 plug-ins, so there is bound to be something that appeals to you. The Shadowlab option is particularly useful<br />
Flood $20 Flaming Pear, www.flamingpear.<strong>com</strong> M | W Nov <strong>04</strong> 4.5<br />
Handy Photoshop plug-in for creating water effects is cheaper and easier to use than its rivals. Well worth the money<br />
FreeHand MX £289 Macromedia, www.macromedia.<strong>com</strong>/uk, 01344 458 600 M | W Apr 03 4.5<br />
With its excellent MX Studio interface cleanup, great new tools, and a raft of improved features, this is the most <strong>com</strong>pelling upgrade since version 7<br />
Illustrator CS £435 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />
The typographic reworking, 3D graphics features, and improved performance are all impressive, but Illustrator’s interface is showing its age<br />
ImageAlign $129 Grasshopper, www.grasshopper.<strong>com</strong>, 0064 7854 7279 M | W Nov <strong>04</strong> 3.5<br />
Photoshop plug-in that allows photographers to <strong>com</strong>pensate for lens problems like barrel and pincushion distortion. One of the best of its type<br />
Light! 2.0 $50 <strong>Digit</strong>al Film Tools, www.digitalfilmtools.<strong>com</strong> M | W Nov <strong>04</strong> 4.5<br />
Clever Photoshop plug-in that controls light and adds realistic shadows, even from objects not in the main image. Poor manual but still a Best Buy<br />
Mystical Lighting $179 Auto FX Software, www.autofx.<strong>com</strong>, 001 205 980 0056 M | W Nov <strong>04</strong> 3.0<br />
Lighting control Photoshop plug-in that gives you more in-depth tools and control than in Photoshop CS. However, it’s a bit slow<br />
Painter IX £249 Corel, www.corel.co.uk, 01628 589 800 M | W Nov <strong>04</strong> 4.0<br />
Painter IX has faster brushes than 8.1 and is all the better for it. There really is no better natural-media painting program on the market<br />
Paint Shop Pro 8 £85 Jasc, www.jasc.<strong>com</strong> @ <strong>Digit</strong>al Workshop, 0870 120 2186 Windows Jul 03 4.0<br />
Jasc pushes ahead with more design and correction tools to keep Paint Shop Pro strong enough to fend off rivals. The new look may confuse you<br />
Photoshop CS £515 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.5<br />
This upgrade is all about improving efficiency and productivity. There are few new effects, but the user has much greater freedom to create<br />
Piranesi 4 £450 Informatix, www.informatix.co.uk @ CU, 020 8358 5858 Windows Nov <strong>04</strong> 4.0<br />
High-quality and fast painting tool for painting textures, ading depth and finishing 3D scenes. Primarily used by architects<br />
SPOTLIGHT: DESKTOP PUBLISHING TOOLS<br />
PHOTOSHOP PLUG-INS<br />
Perfect timing<br />
All characters in the<br />
TimeSplitters video game<br />
series are modelled using<br />
the same bipedal rig. Free<br />
Radical, the creative team<br />
behind the game, uses rigid<br />
bind in Maya, giving a<br />
prescribed geometry<br />
FLAMING PEAR FLOOD<br />
Make waves in your toolbox for only $20 by creating<br />
water effects, ripples and reflections. Other<br />
plug-ins do this too, but this is excellent value<br />
DIGITAL FILM TOOLS LIGHT!2.0<br />
Streaming light through windows, shadows<br />
where there were none, even light falling through<br />
the leaves of a tree. Good and only $50<br />
RIGHT HEMISPHERE DEEP PAINT<br />
Like having a miniature Corel Painter bolted into<br />
your toolbox. Either apply texture effects or paint<br />
with brushes and by cloning photographs<br />
Software in focus: Final Cut Pro HD<br />
In the five years since Apple first launched Final Cut Pro,<br />
it has emerged as one of the best digital video applications.<br />
It’s partly responsible for the demise of Premiere on the<br />
Mac, and it’s creeping up on Avid’s dominance of the film<br />
and broadcasting arena.<br />
The newest incarnation – Final Cut Pro HD – may sound<br />
like a massive leap, but the ‘HD’ tag is really just there to<br />
sound impressive. However, it does feature native DVCPRO<br />
HD support, and DeckLink HD cards are <strong>com</strong>paratively<br />
inexpensive if you want to work with full 1080p HD.<br />
Final Cut’s success hasn’t been about headline-grabbing<br />
features – Edition, Premiere, and Xpress Pro have been<br />
first with most creative tools. Final Cut has flourished<br />
thanks to an efficient workflow, and the plethora of hardware<br />
solutions that enable it to work with most formats.<br />
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ArtMatic Pro 3.0<br />
As graphics toys go, ArtMatic is in a field of its<br />
own: you won’t find a better experimental art,<br />
animation, and squeak generator anywhere<br />
FreeHand MX<br />
With its excellent MX Studio interface cleanup,<br />
great new tools, and improved features, this is<br />
the most <strong>com</strong>pelling upgrade since version 7<br />
InCamera 3.1<br />
You need a colour target as well, but this hasslefree<br />
Photoshop plug-in adjusts image colour<br />
according to lighting profiles – with great results<br />
Painter 8.1<br />
Painter 8.1 offers a more Photoshop-like experience,<br />
and is all the better for it. There is no better<br />
natural-media painting program on the market<br />
Primatte Chromakey 2.0<br />
This <strong>com</strong>positing plug-in for Photoshop removes<br />
plain backgrounds from photos, and handles the<br />
difficult cutouts like hair really well<br />
pxl SmartScale<br />
It has limits, especially with text and logos, but<br />
SmartScale soothes the headache of low-res<br />
imagery like nothing else. Highly re<strong>com</strong>mended<br />
DIGIT BEST BUY RECOMMENDATIONS: UTILITIES<br />
Knickers with a twist<br />
Designer undie-maker Agent<br />
Provocateur hired Large Design<br />
to create the <strong>com</strong>pany’s Web<br />
site. Large used Flash MX<br />
and Photoshop, as well as<br />
LightWave for 3D elements<br />
Enfocus PitStop Pro 6.0<br />
A versatile PDF preflight checking, manual/auto<br />
editing and tracking utility. Now updated for<br />
OS X and Acrobat 6 features and formats<br />
FileMaker Pro 7<br />
This database/asset-management system has<br />
been updated to incorporate a higher capacity,<br />
instant Web publishing and loads more<br />
Flexion Solutions CubeLite<br />
An easy-to-use in-house photography studio.<br />
The white tent and studio lighting system allows<br />
you to shoot objects with even light sources<br />
Enfocus Instant PDF 3.0<br />
This preflighting software is worth shelling out<br />
for. Supports new versions of both major DTP<br />
packages, and minimizes expensive errors<br />
Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />
pxl SmartScale £149.99 Extensis, www.extensis.co.uk @ CU, 020 8358 5858 M | W Nov 03 4.5<br />
It has limits, especially with text and logos, but SmartScale soothes the headache of low-res imagery like nothing else. Highly re<strong>com</strong>mended<br />
Stitcher 4.0 £345 www.realviz.<strong>com</strong> @ Computers Unlimited, 020 8358 5858 M | W Apr <strong>04</strong> 4.5<br />
The leading multi-image stitcher for panoramas and interactive spherical images gains improved controls and interface, and better rendering options<br />
Studio Artist 3.0 $379 Synthetik Software, synthetik.<strong>com</strong>, 001 415 762 9452 Mac Jul <strong>04</strong> 3.5<br />
Studio Artist is a powerful natural-media program, and the animation and rotoscoping features take it into new territory. Blighted by a poor interface<br />
Verdant $179 <strong>Digit</strong>al Elements, www.digi-element.<strong>com</strong>, 001 510 601 7351 M | W Nov <strong>04</strong> 3.0<br />
Photoshop plug-in that lets you create realistic trees and plants that you can add to your images. Not quite photo-realistic, and a bit pricey<br />
Xara X1 £94 Xara Group, www.xara.<strong>com</strong> Windows Sep <strong>04</strong> 3.5<br />
This vector-illustration program has an extremely fast rendering engine, and intuative tools. However, its toolset is relatively limited<br />
Multimedia software<br />
DVDit 5 £145 Sonic, www.sonic.<strong>com</strong>, 020 7437 1100 Windows Aug <strong>04</strong> 3.0<br />
Not really a professional-level tool, but DVDit is simple to use and uncluttered. The price is reasonable, but basic features, such as subtitles, are missing<br />
DVD Studio Pro 3 £297 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac OS X <strong>Digit</strong> 76 4.5<br />
Compact yet wide-ranging DVD authoring application. Version 3.0 boasts new interface elements, workflow enhancements, and wider format support<br />
Encore DVD 1.5 £121 Adobe, www.adobe.co.uk, 020 8606 4001 Windows Aug <strong>04</strong> 4.0<br />
The upgrade to version 1.5 adds QuickTime support, background transcoding, a styles palette, After Effects integration, and some essential revisions<br />
iPix Interactive Studio from $899 iPix, www.ipix-uk.<strong>com</strong>, 01482 308 830 M | W May <strong>04</strong> 4.0<br />
New spherical image stitcher and linker offers improved automation and input flexibility, but the most useful new tools cost extra<br />
Opus Pro <strong>04</strong> £255 <strong>Digit</strong>al Workshop, digitalworkshop.<strong>com</strong>, 0870 120 2186 M | W Jul <strong>04</strong> 3.0<br />
Clearly designed with the business user in mind, this multimedia-authoring tool is simple enough to use, but of limited use outside corporate markets<br />
Web design software<br />
Click Away 0.4 $499 Minds Eye View, www.pictosphere.<strong>com</strong> Windows Feb <strong>04</strong> 3.5<br />
It’s still in beta and not as advanced as iPix’s software, but at least its images are freely distributable. Legal issues make buying Click Away a gamble<br />
Dreamweaver MX 20<strong>04</strong> £339 Macromedia, www.macromedia.co.uk @ 0131 458 6766 M | W Nov 03 4.5<br />
This upgrade manages to provide more power while still maintaining ease of use, and its strong support for CSS points to its future path<br />
Flash MX 20<strong>04</strong> £419 Macromedia, www.macromedia.co.uk @ 0131 458 6766 M | W Nov 03 4.5<br />
New Timeline tools make the base version a must-have upgrade. Many functions of the Professional version may not appeal to Web designers<br />
GoLive CS £335 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />
Up-to-date CSS support and improved integration with Adobe products make this a good upgrade, but Dreamweaver users are unlikely to switch<br />
Fireworks MX 20<strong>04</strong> £249 Macromedia, www.macromedia.co.uk, 0131 458 6766 M | W Nov 03 4.0<br />
Not that radical an upgrade, but there are wel<strong>com</strong>e performance improvements, collaborative features, and enjoyable new creative tools<br />
NetObjects Fusion 8 £132.50 WebSite Pros, www.netobjects.co.uk, 001 877 729 8625 Windows <strong>Digit</strong> 76 3.0<br />
A tidy interface and plentiful wizards make Fusion an easy-to-use Web design product, but you have to pay extra for some of the functionality<br />
TourWeaver 1.1 $115 EasyPano, www.easypano.<strong>com</strong> Windows Mar <strong>04</strong> 4.0<br />
An easy-to-use and simple-to-learn interactive tour authoring tool. Excellent features and a well-conceived interface make for a versatile system<br />
WireFusion 4.0 from £59 Demicron, www.demicron.<strong>com</strong>, 0<strong>04</strong>6 856 486 950 M | W | L Oct <strong>04</strong> 4.0<br />
WireFusion 4.0 features an updated interface, and is quick and easy to use. Pricing starts at £59, but the full version stretches to £1,195<br />
Utilities<br />
Colorproof XF from £735 EFI, www.efi.<strong>com</strong>, 020 8476 7676 M | W Mar 05 4.0<br />
Professional-quality proofing software to drive a wide range of colour printers, with accurate simulation of international print standards<br />
CubeLite from £255 Flexion Solutions, www.cubelite.<strong>com</strong> 01530 837 143 M | W Oct <strong>04</strong> 4.5<br />
This in-house photography studio <strong>com</strong>prises of a collapsible light tent and studio lamp that make it easy to shoot photos with even illumination<br />
Designer Edition 4.0 from £420 EFI, www.bestcolor.<strong>com</strong> @ CU, 020 8200 8282 M | W <strong>Digit</strong> 76 4.0<br />
Software RIP that provides accurate, high-quality colour output from a variety of inkjet printers. This upgrade doesn’t offer many new features<br />
FileMaker Pro 7 £219 FileMaker, www.filemaker.co.uk, 01628 534158 M | W Jun <strong>04</strong> 4.5<br />
Version 7 of this database/asset-management system boasts increased capacity, improved architecture, tighter security and multiple window views<br />
Instant PDF 3.0 €199 Enfocus, www.enfocus.<strong>com</strong>, 0032 9269 1690 M | W Mar 05 4.5<br />
Utility for detecting and correcting expensive mistakes before submitting PDFs. Now supports InDesign, QuarkXPress, Acrobat ans OS X PDFs<br />
PitStop Pro 6.0 £429 Enfocus, enfocus.<strong>com</strong> @ XChange International, 020 7490 4455 Mac Feb <strong>04</strong> 4.5<br />
A versatile PDF preflight checking, manual/auto editing and tracking utility. Now updated for OS X and Acrobat 6 features and formats<br />
Portfolio 7 £130 Extensis, www.extensis.co.uk @ CU, 020 8200 8282 M | W Aug <strong>04</strong> 4.0<br />
An improved interface and ease-of-use make this more accessible than previous versions. New NetPublisher allows you to create a Web portfolio<br />
Profile Mechanic £135/£140 <strong>Digit</strong>al Light & Color, www.dl-c.<strong>com</strong>, 001 617 489 8858 M | W Jun <strong>04</strong> 4.0<br />
An easy-to-use, and efficient program for calibrating your workflow. Profile Mechanic is simple to set up, good value-for-money, and reliable
issue 75<br />
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HOW TO ORDER BACK ISSUES<br />
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backissues<br />
issue 84
*all contents correct at press time. Next<br />
month<br />
On sale April 7, <strong>2005</strong><br />
REBRANDING<br />
How to re-invent your client’s image – top<br />
studios reveal their rebranding projects<br />
INK & STOCK FOR DESIGNERS<br />
Creative options for using a variety of ink<br />
and paper stocks for creative impact<br />
COLOUR THEORY<br />
The intelligent use of colour can add impact to<br />
projects – but do you know how colour works?<br />
LABS: LCD DISPLAYS<br />
Chuck out your CRT – LCD displays are<br />
now better for designers than ever before<br />
LABS: MATCHMOVING TOOLS<br />
Add 3D <strong>com</strong>puter animation to your video<br />
projects with this round-up of software<br />
DIGITAL CAMERAS<br />
Reviews of the Fujifilm S3 Pro and<br />
Konica-Minolta Dynax 7D digital SLRs<br />
d 123<br />
next month
digit cd<br />
GET TO GRIPS WITH THIS MONTH’S FULL FREE CREATIVE SOFTWARE<br />
AN INTRODUCTION TO EOVIA AMAPI 6.1<br />
124 d<br />
U<br />
This month the <strong>Digit</strong> CD features Eovia<br />
Amapi 6.1, a full 3D modelling package for<br />
Windows 98/NT/2000/XP and Mac OS 8.1/9<br />
(and OS X under Classic). The package<br />
includes a full set of tools for the creation of<br />
scenes for illustration, product design and<br />
more. It includes rendering tools and an<br />
export module allowing models to be<br />
pon opening Amapi 6.1, you’ll be greeted by the Registration page (right), where<br />
you’ll need to enter your name and the Password (serial number) that you’ve<br />
obtained through registering at www.eovia.<strong>com</strong>/offers/digit-0305.htm. You’ll also be<br />
given the choice to use the Workshop interface – as found across Eovia’s product range –<br />
or the Standard interface, which uses a palette similar to other creative tools such as<br />
Photoshop. This tutorial has been created using the Workshop interface and below we<br />
have provided an easy visual guide to all of the available tools. These tools can also be<br />
found, with the same icons, on the Standard interface’s palette.<br />
Amapi’s creative tools are divided into three sections: Construction, Modeling and<br />
Assembly. Changing between sections is achieved by swiping the mouse to the right<br />
edge of your screen.<br />
Construction Palette<br />
3D Primitives<br />
Height Fields<br />
Grid<br />
Platonic Solids<br />
Cone<br />
Cylinder<br />
Cube<br />
Sphere<br />
Drawings<br />
Text Editor<br />
Extract Curves<br />
Facet Extraction<br />
Extrusion<br />
Sweeping<br />
Double Sweeping<br />
Ruled Surface<br />
Surfaces<br />
Coons<br />
Gordons<br />
Hull<br />
Construction, Modelling and<br />
Assembly palettes alternatly sit<br />
on the right-hand side of the<br />
interface, while the Control<br />
Panel sits below.<br />
Assembly Palette<br />
Duplicate Repeat<br />
Symmetry<br />
Rotate<br />
Move<br />
Scale<br />
Snap<br />
Lay On<br />
Weld<br />
Unfold<br />
Modeling Palette<br />
Deformers<br />
Bend<br />
Wrap<br />
Spherical<br />
Thickness<br />
Cut<br />
Taper<br />
Bend<br />
Twist<br />
Stretch<br />
Delete<br />
Smooth<br />
Chamfer<br />
Decimate<br />
Tessellate<br />
Surface Relief<br />
Soften<br />
Bump<br />
exported into Discreet 3DS Max.<br />
The CD also includes demos of Eovia’s<br />
latest 3D suite, Carrara 4 Pro – plus two<br />
other full packages: Paint.NET 2.1 and<br />
CADopia IntelliCAD 5.0. There are also<br />
12 royalty-free images from Creatas and<br />
F.stop.<strong>com</strong>, demos, showreels and more.<br />
Control Panel<br />
Scene Manager<br />
Display Hidden Lines<br />
Simplified Display<br />
Working Plane<br />
Perspective<br />
See All<br />
Zoom<br />
Viewpoint<br />
Magnetization<br />
Navigate<br />
Hide/Unhide<br />
Group/Ungroup<br />
Measurements<br />
Constrain Cursor Movement
2. Swipe the mouse to the right edge to leave the Hide Object tool and prepare to build<br />
your elephant. Bring up the Construction toolkit and place the mouse over the Sphere<br />
tool to make the primitive chooser appear. Click on Cube. Click where you’d like the<br />
bottom face of the cube to be, then drag out your cube to a reasonable size.<br />
4. The elephant’s legs will be extruded from the bottom face. Select the Extrusion tool<br />
and the Extrude Faces mode from the pop-up. Right-click to make the cursor change<br />
to selection mode. Click-&-drag to lasso around all of the vertices on the bottom<br />
face. Move the mouse down to drag out the extrusion. The yellow line indicates<br />
the first direction of extrusion.<br />
1. In this tutorial, you’ll create an elephant from a cube. It’s not going to rival the<br />
Oliphants from The Lord of The Rings: The Return Of The King, but it’ll give you an<br />
introduction to Amapi’s object creation (Construction), manipulation (Modeling)<br />
and placement (Assembly) tools. First, click on the Hide Object tool on the control<br />
panel to hide the Workbench.<br />
3. The elephant needs four legs. Use the navigation tools to move around so that<br />
you can see the bottom face of the cube. Select the Tesselate tool, and rectangular<br />
tesselation from the pop-up and click on this face. Click on the rear face too (the<br />
side you want the tail to be on. Press Enter/Return to confirm your work and swipe<br />
the mouse to the right edge to leave the tool.<br />
5. Space changes the extrusion type. Initially you can extrude directly away from the<br />
face. The second mode stays inside the face. The third adds the ability to change the<br />
size to the first. Use the third mode to bring the legs down and inwards to create<br />
ankles. Click to extrude further down to create the feet and click again to fix them.<br />
Press Enter and then leave the tool.<br />
d 125
digit cd<br />
GET TO GRIPS WITH THIS MONTH’S FULL FREE CREATIVE SOFTWARE<br />
AN INTRODUCTION TO EOVIA AMAPI 6.1<br />
6. To create the tail, select the Sweep tool, which has more freedom than the basic<br />
Extrusion tool. Choose the Sweep Vertices mode from the pop-up and select the top<br />
central vertex from the rear of the cube. This is why you tesselated this side before, so<br />
that you had a vertex to sweep from. Move the mouse around a click to draw out a tail.<br />
8. Select the Sweep tool again, but this time select Sweep Face. Select the front face<br />
and bring it out to create the thick neck. The CTRL/Apple modifier allows you to change<br />
the size of the section you’re about to create – the face and trunk. Use the plus and<br />
minus keys to reduce the size of the trunk as it extends. Press Enter and leave the tool.<br />
10. Select the Extrusion tool again and the Extrude Edges mode. We want the ears<br />
to be symmetrical, so Shift-click one of the vertical edges where the face meets the<br />
body and Shift-click the other vertical edge. Extrude the ear upwards and outwards,<br />
and then back in and further out to create a basic ear shape. Press Enter to finish<br />
and leave to tool.<br />
126 d<br />
7. The tail is currently more of a pipe. Press Enter to finalize the tail shape, but don’t<br />
leave the Sweep tool. You can use the plus (+) and minus (-) keys on the numeric<br />
keypad to change the size of the sweep. Make the tail smaller towards the end. Then<br />
leave the tool so that you’re ready to create the neck, head and trunk.<br />
9. If the trunk doesn’t quite look as you wish, you can edit it using the Stretch tool<br />
from the Modeling toolkit. Select a vertex or vertices (using the same right-click-based<br />
lasso technique as before) and move it/them to where you wish. The spacebar allows<br />
you to limit the movement to a single axis. Now all the elephant needs is Prince<br />
Charles-style ears.<br />
11. The elephant looks made out of Lego, so we want to smooth it out. Select the<br />
Smooth tool from the Modeling toolkit and the Doo method. Click on the closed<br />
eye to preview the smoothed subdivision surfaces. Plus and minus change the level<br />
of subdivisions. Press Enter to save a basic render. Now add more detail to your<br />
elephant until you’re happy with it.
digit cd<br />
Demo<br />
software<br />
Using creative<br />
software can<br />
be a subjective<br />
experience, so we<br />
endeavour to let<br />
you try the<br />
software that we<br />
review in <strong>Digit</strong>.<br />
If you see this<br />
symbol in the<br />
issue, a demo of<br />
the software being<br />
reviewed can be<br />
found on this<br />
issue’s cover<br />
disc.<br />
128 d<br />
on the CD<br />
THE LATEST PROFESSIONAL CREATIVE SOFTWARE TOOLS<br />
#85 ON THIS ISSUE’S CD<br />
EXPAND AMAPI INTO A FULL 3D ANIMATION SUITE!<br />
UPGRADE TO CARRARA 4<br />
FOR AS LITTLE AS £162!<br />
www.eovia.<strong>com</strong>, Windows & Mac<br />
Carrara 4 is the powerful, approachable,<br />
<strong>com</strong>plete 3D solution from Eovia. It offers<br />
modelling, animation and rendering tools<br />
aimed at the creative designer – and is<br />
designed to be easy for creatives from<br />
disciplines outside of 3D to learn.<br />
The software is available in two<br />
versions: Standard and Pro. The Standard<br />
version includes a full creative toolkit, while<br />
the Pro version adds advanced features and<br />
includes a full version of Amapi 7 Designer<br />
PAINT.NET 2.1<br />
www.eecs.wsu.edu/paint.net, Windows<br />
Paint.NET 2.1 is a photo and image<br />
manipulation application for Windows<br />
2000 and XP. While hardly a replacement<br />
for Photoshop, it’s a great package for<br />
creatives who don’t need every part<br />
of Adobe’s toolkit – and it’s certainly a<br />
great improvement on Microsoft’s Paint<br />
application that ships with Windows.<br />
– plus the TransPoser and CAD-style<br />
plug-ins.<br />
Version 4 of Carrara adds terrain and<br />
sky modules, texture and lighting controls,<br />
and improved rendering, IK, motion paths,<br />
and timeline support. Eovia claims to have<br />
improved integration with other tools,<br />
including Photoshop, Illustrator, Painter,<br />
Shockwave, Flash, Final Cut Pro, Avid<br />
Xpress, Premiere, and After Effects.<br />
The new Pro version of Carrara adds<br />
network rendering, vector and 3D motion<br />
Paint.NET 2.1 offers a level of<br />
functionality only usually found in highend<br />
applications, such as the ability to<br />
work with layers and a History palette that<br />
keeps track of everything you’ve done –<br />
and allows you to go back and change it.<br />
The application features dialog boxes<br />
that be<strong>com</strong>e transparent when moved<br />
blur, and integrated sound support. It<br />
also adds support for LWO and COB files.<br />
We’ve included demos of the Mac and<br />
Windows versions of Carrara 4 Pro on the<br />
disc for you to trial.<br />
Readers can upgrade to Carrara 4<br />
Standard for £162 plus VAT; and to<br />
the Pro version for £353 plus VAT.<br />
To upgrade or for more details see<br />
www.unlimited.<strong>com</strong>/digit. The offer runs<br />
until March 31, <strong>2005</strong>.<br />
over the image you’re working on, making<br />
your results more precise. It also supports<br />
additional plug-in effects such as Emboss<br />
and Difference Effects, which can be<br />
downloaded from the Paint.NET Web site.<br />
Please note that this software is an<br />
alpha release, and as such <strong>Digit</strong> cannot<br />
guarantee its stability.
FREE STOCK IMAGES FROM CREATAS AND FSTOP<br />
12 ROYALTY-FREE IMAGES<br />
CADOPIA INTELLICAD 5<br />
www.cadopia.<strong>com</strong>, Windows<br />
CADopia IntelliCAD is the perfect CAD<br />
tool for students, educators, architects,<br />
designers, drafters, and engineers:<br />
virtually anyone who creates or uses<br />
CAD drawings.<br />
The application offers <strong>com</strong>patibility<br />
with popular CAD products through<br />
IntelliCAD's native file format, DWG.<br />
It allows you to open and save any<br />
existing Autodesk AutoCAD file (V2.5<br />
through <strong>2005</strong>) and there is no file<br />
conversion or data loss. IntelliCAD also<br />
provides a high degree of <strong>com</strong>patibility<br />
with the AutoCAD <strong>com</strong>mand set, menu<br />
files, scripts, as well as with AutoLISP and<br />
Autodesk ADS. If you regularly receive<br />
files from clients that are in one format<br />
and you need to convert them to<br />
www.creatas.couk, www.fstop.<strong>com</strong><br />
This month we present 12 royalty-free<br />
images for you to keep. You can even use<br />
them in your <strong>com</strong>mercial work if you wish.<br />
Six are from Creatas and present a summer<br />
of love to drive away those snowbound<br />
blues. Creatas can be contacted on 0800<br />
056 7533. The other six are from FStop and<br />
showcase the work of Arlington, Texasbased<br />
photographer P Ravishankar. The<br />
images include nature photography and<br />
ancient buildings and landscapes. FStop<br />
can be contacted at www.fstop.<strong>com</strong>.<br />
another, IntelliCAD can do that too.<br />
IntelliCAD offers smooth Windows<br />
integration plus many unique product<br />
features, including the ability to open<br />
multiple drawings at once, and review<br />
and exchange drawing content.<br />
This version of IntelliCAD is free<br />
to use for non-<strong>com</strong>mercial work until<br />
January 31, 2006.<br />
MORE CONTENT<br />
Modo 102<br />
Mac and Windows<br />
www.luxology.<strong>com</strong><br />
Modo is a 3D tool<br />
designed to adapt to<br />
the environment that<br />
it’s being used in –<br />
including changing its<br />
front end to mimic the<br />
animation tool that it’s<br />
being used alongside.<br />
Modo 102 improves<br />
performance and<br />
adds a more userfriendly<br />
interface. The<br />
release includes an<br />
improved advanced<br />
toolset, with new<br />
functionality such as<br />
bridge, paste and loop<br />
slice, which enables<br />
users to create new<br />
geometry faster and<br />
with greater control.<br />
Projects and<br />
showreels<br />
www.umeric.<strong>com</strong><br />
www.hive-uk.<strong>com</strong><br />
As well as the best<br />
software tools around,<br />
we’re showcasing the<br />
best new creative<br />
work around –<br />
including the latest<br />
showreel from Aussie<br />
ad and music video<br />
house Umeric and<br />
one of a series of<br />
adverts created for<br />
the arrival on Five of<br />
hit US show CSI: New<br />
York by the UK’s own<br />
The Hive. Want your<br />
work here? Drop us a<br />
mail at showcase@<br />
digitmag.co.uk<br />
Plus<br />
Adobe Reader 6.0<br />
(Mac and Win)<br />
Mozilla Firefox 1.0<br />
(Mac and Win)<br />
StuffIt Standard<br />
(Mac and Win)<br />
WinZip (Win)<br />
d 129
design classic<br />
REVOLUTIONARY DESIGN MILESTONES THAT CHANGED THE WORLD<br />
#8 THE GOT MILK? CAMPAIGN<br />
130 d<br />
With US milk sales turning sour Got Milk? and the<br />
White Mustache campaign made it cool again.<br />
I<br />
t’s 1993, and milk sales in<br />
California are sliding. But, boldly<br />
<strong>com</strong>mitting three cents per gallon<br />
gave the California Milk Board<br />
$23million for an ad campaign – a<br />
budget on a par with cars and beer.<br />
San Francisco-based ad agency<br />
Goodby, Silverstein and Partners ditched<br />
the post-war ‘Milk does a body good’<br />
health message and developed a ‘milk<br />
deprivation strategy’. This focused on<br />
that feeling you get when there’s no<br />
milk to wash down cookies or go on<br />
cereal. The first TV ad saw a man unable<br />
to answer the $10,000-winning question<br />
on a radio phone-in because he had no<br />
milk to wash down his peanut butter<br />
sandwiches. Got milk? was born.<br />
The success of the campaign saw<br />
sales rise by 15 million gallons that year.<br />
The next stage linked milk with brands<br />
like Oreo cookies. Print ads of cookies<br />
with a bite taken out and the “Got<br />
milk?” slogan were bold, simple<br />
and didn’t even feature milk.<br />
The campaign went national and<br />
Milkpep, the US milk marketing board,<br />
developed the White Mustache<br />
campaign. With celebrity endorsements,<br />
this built on milk’s new coolness and<br />
brought back the health message.<br />
Celebrities get as much kudos from<br />
the campaign as they give.<br />
In 20<strong>04</strong> Got milk? went global as the<br />
UK milk council adopted it. An exhibition<br />
of the ads-as-art is at the Copia Gallery,<br />
California, until 30 May.<br />
www.gotmilk.<strong>com</strong>
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