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3D DESIGN<br />

Maya 6.5<br />

First review of Alias’<br />

powerful 3D update<br />

NO CD?<br />

PLEASE CONSULT<br />

YOUR NEWSAGENT<br />

THE FUTURE OF DIGITAL DESIGN<br />

APRIL <strong>2005</strong> £5.99<br />

DVD authoring tools shootout<br />

Inside the mind of Tribal DDB<br />

Canon EOS-1Ds II review<br />

David Droga talks design<br />

The best of readers’ art<br />

Win Pantone colour swatches<br />

Amapi 6.1 on CD – worth £200<br />

CREATIVE ART<br />

Pitch to win<br />

Be a design winner – a guide<br />

to winning project pitches<br />

INTERGALACTIC EXCLUSIVE<br />

DOCTOR<br />

WHO<br />

Behind-the-scenes of<br />

the new BBC series<br />

HARDWARE<br />

8 pro laptops<br />

Next-gen Apple, Alienware,<br />

Sony, and Dell laptops tested<br />

DESIGN<br />

Animatic art<br />

How to master the art of<br />

creating CG storyboards<br />

9 771461 381038<br />

www.digitmag.co.uk<br />

<strong>04</strong>


Updated and award winning:<br />

QuarkXPress 6.5<br />

The new features of QuarkXPress ® 6.5 offer<br />

enhanced creativity and greater productivity<br />

Manipulate images right in QuarkXPress 6.5 with unique nondestructive<br />

filters and effects as well as image optimization features.<br />

Import native Adobe ® Photoshop documents (.psd files) into<br />

QuarkXPress, and exploit the power of multi-layer Photoshop<br />

images without leaving QuarkXPress.<br />

Export files directly into HTML, XML and PDF. Quark provides<br />

you with software that can do it all.<br />

Projects are a new type of file which can be used to save and<br />

manage several print or web documents in a single file, regardless<br />

of their page formats. The project file preferences such as colours<br />

and stylesheets only need to be defined once and are automatically<br />

applied to all documents in the project.<br />

More information: euro.quark.<strong>com</strong>/en<br />

Customer Service: 00800 1787 8275<br />

20<strong>04</strong><br />

PC Magazin TOP-PRODUCT Award<br />

“The most popular desktop publishing program in the<br />

world. For the first time, QuarkXPress 6.5 contains<br />

features for managing images. Overall rating: very good”<br />

Macworld 4 Star Rating<br />

QuarkXPress 6.5 received a 4-Star rating from Macworld<br />

in the January <strong>2005</strong> issue. Macworld says, “Quark has<br />

produced a feature-packed, mid-term upgrade.”<br />

Macworld Best of Show 20<strong>04</strong><br />

QuarkXPress 6.5 received a Best of Show award from<br />

the Macworld MacExpo show and conference.<br />

The London show awarded only 10 such awards that<br />

are “given to products either making their public debut<br />

at MacExpo or recently introduced and generating<br />

excitement on the show floor.”<br />

Macworld Eddy Winner 20<strong>04</strong><br />

QuarkXPress 6.5 has won the award for Most Improved<br />

Page-Layout Program in the Macworld magazine<br />

Editors’ Choice (Eddy) Awards.<br />

PC Plus Performance Award<br />

QuarkXPress 6.5 won the Performance Award from PC<br />

Plus, one of the most respected magazines in the UK<br />

with a circulation of over 120,000. PC Plus says that “the<br />

future of the <strong>com</strong>pany looks assured and this 6.5 release<br />

is a step in the right direction.”<br />

Support for both Mac ® OS X and Windows ® XP offers greater<br />

stability and better performance. Exploit the full power<br />

of your operating system in your publishing workflows.<br />

Furthermore, registered QuarkXPress 6.5 users will receive<br />

access to a font package with more than 40 Open Type ® fonts<br />

from Linotype ® for a limited time.<br />

ServicePlus is a high-level maintenance program for<br />

organizations that use QuarkXPress software. It allows members<br />

to add predictability to their software budgeting process while<br />

taking advantage of the latest enhancements to QuarkXPress as<br />

soon as they are available. Increase your peace of mind knowing<br />

that you'll receive the next major upgrade to QuarkXPress at no<br />

additional charge.<br />

©<strong>2005</strong> Quark Technology Partnership. All rights reserved. Quark, QuarkXPress, the Quark logo are trademarks of Quark, Inc. and all applicable affiliated <strong>com</strong>panies, Reg. U.S. Pat. & Tm. Off. and in many other countries.<br />

All other marks are the properties of their respective owners.


CHOOSE THIS MAGAZINE<br />

Choose a better job. Choose a career. Choose a font family.<br />

Choose a fucking big Apple monitor. Choose stock images,<br />

Photoshop plug-ins, Final Cut Pro and a Wa<strong>com</strong> tablet.<br />

If only pitching for your next project, your next client,<br />

your next paycheck, was as easy as ripping off some lines<br />

from Trainspotting and sticking in words from whatever<br />

subject you’re aiming at. But it’s not easy. It’s bloody hard,<br />

when it <strong>com</strong>es down to it. Better buy this magazine, run<br />

home and read pages 34-40 immediately. Read the rest<br />

and you’ll know more and be more creative than anyone<br />

around you (unless they’ve read it too).<br />

Life in the creative industries in the modern age is an<br />

exhilarating and extremely rewarding place to be – as long<br />

as you're leading, not following.<br />

Which you are, right?<br />

TEAM DIGIT


contents<br />

contents aprilISSUE<br />

Tardis cover illustration<br />

by The Mill, www.mill.co.uk<br />

80<br />

34<br />

reviews<br />

80 Alias Maya 6.5<br />

84 Epson R-D1 camera<br />

86 2d3 Boujou 3<br />

88 Canon EOS-1DS Mark II<br />

90 Eizo ColorEdge CG220<br />

91 Toon Boom Studio 2.5<br />

92 IBM IntelliStation Z Pro<br />

6 d<br />

48<br />

news<br />

85<br />

8 ResFest <strong>2005</strong> call for entries: Filmmakers and<br />

animators get the chance to show off globally<br />

10 Animex <strong>2005</strong> Student Awards: Up-&-<strong>com</strong>ing 2D<br />

and 3D animators collect their gongs at industry bash<br />

12 Xbox 2 powers up: New details as Final Fantasy game<br />

designer defects for next-generation console<br />

13 VES Awards <strong>2005</strong>: Top effects work celebrated<br />

14 Mobile gaming: Interview with PSP game maker<br />

of WipEout Pure<br />

16 77th Academy Awards: Spider-man 2, The<br />

Incredibles, and Ryan enjoy Oscar success<br />

18 Events: The only guide you need to creative events<br />

20 Canon debuts EOS-350D SLR: Promises cheaper<br />

digital SLR for the masses, too<br />

21 Discreet 3DS Max 7.5: New fur-&-hair tools added<br />

for 3DS Max subscribers<br />

23 Combustion 4 revealed: Discreet brings Flame tools<br />

to its desktop <strong>com</strong>positing software<br />

24 Stock: feast your eyes on the latest stock-image<br />

collections and fonts to aid your creative work<br />

28 Pulse: quirky gadgets, essential exhibitions,<br />

and cool toys to while away your down time


42<br />

58<br />

66<br />

100<br />

features<br />

34<br />

42<br />

48<br />

54<br />

56<br />

58<br />

64<br />

74<br />

94<br />

100<br />

THE CREATIVE PITCH<br />

How to get ahead in design, win clients, and influence the world –<br />

leading designer reveal how to pitch for work and succeed<br />

THE ART OF ANIMATICS<br />

Motion storyboards are revolutionising the film industry – and why<br />

you have to master animatics before you create your next short<br />

DOCTOR WHO – EXCLUSIVE<br />

<strong>Digit</strong> is the only magazine that has seen the new series of Doctor Who<br />

– and we spoke to The Mill to find out how the FX were done<br />

GENE KELLY, VIRTUAL ACTOR<br />

MPC brings Gene Kelly up-to-date for a <strong>com</strong>mercial for VW<br />

THE LAST DRAGON<br />

Framestore CFC tells how it has created some stunning CG dragons<br />

INSIGHT: TRIBAL DDB<br />

How interactive media campaigns are joining the tribe<br />

INTERVIEW: DAVID DROGA<br />

Global image-maker on how the world of creativity isn’t that small<br />

HD FOR BEGINNERS<br />

If you’re preparing to shoot film for the next-generation for viewers,<br />

you’ll need this concise guide to the pitfalls of HD<br />

DVD AUTHORING SOFTWARE<br />

The latest DVD authoring tools explored, taken apart, put back<br />

together, reviewed, and rated. In that order<br />

CREATIVE LAPTOPS<br />

Will <strong>2005</strong> be the year of the creative laptop? <strong>Digit</strong> reviews the best<br />

regulars<br />

ONLINE: exclusive features at www.digitmag.co.uk<br />

DVD ripping takes off<br />

Despite all efforts, DVD piracy is rising fast,<br />

as this special report reveals<br />

Give your storage a boost<br />

Media makers need as much digital storage<br />

as they can muster, as this guide shows<br />

31 Matthew Bath: why good staff go bad<br />

and leave (often through the window)<br />

32 Letters: speak, attack, defend, and<br />

rant – creative <strong>com</strong>munication ahead<br />

66 Showcase: the cream of your creative<br />

work as readers show off<br />

73 Competition: win essential Pantone<br />

colour-matching solutions<br />

108 Subscriptions: quench your thirst with<br />

a regular subscription to <strong>Digit</strong>, to go<br />

Mac security: fact and fiction<br />

Just because you use a Mac, doesn’t mean<br />

you’re immune from hackers and viruses<br />

TV on your mobile phone<br />

Sound impossible? Not according to<br />

Vodafone, which is showing the technology<br />

109 Buyers Guide: the industry’s<br />

biggest guide to creative products<br />

119 Back Issues: hole in your <strong>Digit</strong><br />

collection? Fill it here<br />

123 Next month: find out what’s<br />

in store for the May <strong>2005</strong> issue<br />

128 Cover CD: <strong>com</strong>plete guide to this<br />

month’s applications and demos<br />

130 Design classic: got milk? How<br />

the celebrity milk-tash was created<br />

d 7


news<br />

Apple iPod<br />

links cams<br />

Apple has updated<br />

its line of iPod photo<br />

digital music players<br />

with a slim 30GB<br />

model now costing<br />

£212 plus VAT.<br />

The <strong>com</strong>pany has<br />

reduced the price<br />

of the 60GB iPod<br />

photo to £263 plus<br />

VAT – and shown<br />

its iPod Camera<br />

Connector, which<br />

allows digital<br />

cameras to link<br />

to the iPod Photo.<br />

Episode III<br />

new chapter<br />

Four stills from the<br />

forth<strong>com</strong>ing Star<br />

Wars Episode 3<br />

have appeared on<br />

the Web. Though<br />

primarily aimed<br />

at Natalie Portmanworshipping<br />

fanboys, the stills<br />

preview some of the<br />

CGI cityscapes used<br />

in the film, including<br />

a city reminiscent of<br />

Cloud City from The<br />

Empire Strikes Back<br />

and a metropolis.<br />

Explorer to<br />

get updated<br />

Microsoft plans to<br />

release a version<br />

of a new Internet<br />

Explorer browser<br />

by the summer<br />

that better protects<br />

users from scams<br />

and malicious code<br />

while surfing the<br />

Web. “We have<br />

decided to do a new<br />

version of Internet<br />

Explorer,” Gates<br />

said. The new IE 7<br />

will “add new levels<br />

of security,” he said.<br />

8 d<br />

BBC Post Production<br />

gets gold medal for VFX<br />

BBC Post Production London has won a Gold World Medal in the<br />

<strong>2005</strong> Television Programming & Promotion Competition at the New<br />

York Film Festival, the BBC has revealed. It won the award for its<br />

work on the title sequence for BBC Sport’s coverage of the Olympic<br />

Games. The sequence features a giant swimmer rising out of a wave,<br />

a runner generating a sandstorm, and a discus thrower emerging<br />

from particles of rock. The athletes were filmed both on location in<br />

Greece and against greenscreen. BBC Post Production 3D matched<br />

moving athletes and attached custom particle effects using Alias<br />

Maya, to create the impression they emerge from the elements.<br />

Apple Shake was used for <strong>com</strong>positing the discus thrower and<br />

Discreet Inferno for the rest of the effects and final polishing.<br />

Sony shows its next-gen<br />

‘Cell’ microprocessor<br />

Researchers from IBM, Sony, and Toshiba unveiled the long-awaited<br />

Cell microprocessor in February – paving the way for a new<br />

generation of powerful workstations aimed at digital content makers,<br />

and forming the basis of Sony’s PlayStation 3. The three <strong>com</strong>panies<br />

disclosed that its performance should reach ten-times the capability<br />

of current PC processors. The prototype chip shown <strong>com</strong>prised of<br />

one 64-bit Power PC processor core and eight separate processing<br />

cores that the <strong>com</strong>panies call “synergistic processing elements,” or<br />

SPEs. The cores can support multiple operating systems. Multicore<br />

processors can execute instructions in parallel, which means<br />

multiple separate instruction threads can be processed at the<br />

same time. By moving to multiple-core designs, chip designers can<br />

extract more performance from their products while reducing power<br />

consumption and heat dissipation.The Cell designers have figured<br />

out how to push both frequency and parallelism, the <strong>com</strong>panies<br />

said. Cell is capable of running at more than 4.5GHz, but the<br />

<strong>com</strong>panies have not determined how fast the final product will run.<br />

ResFest 2k5<br />

Global festival<br />

FAQ<br />

File formats can be VHS,<br />

DVD, Beta SP or MiniDV.<br />

Deadline is April 15 ($20<br />

entry fee), then May 13<br />

($25 entry fee).<br />

Running time should<br />

not exceed 60 minutes.<br />

Clearances will be<br />

needed from actors and<br />

musicians featured on<br />

your film and soundtrack.<br />

Signed agreements are<br />

required.<br />

T<br />

he internationally renowned<br />

film festival ResFest is calling for<br />

entries for its <strong>2005</strong> global tour that<br />

showcases the year’s best shorts, features,<br />

music videos, and animation in cities around<br />

the world. The tour kicks off in September<br />

<strong>2005</strong>, and is seen as a showcase of the<br />

hottest up-&-<strong>com</strong>ing filmmakers, designers,<br />

and animators.<br />

The festival – which last year included<br />

an in-depth look at the work of British<br />

director Jonathan Glazer (Guinness Surfer,<br />

UNKLE’s Rabbit In Your Headlights, Sexy<br />

Beast), plus music promos from Warp<br />

Records (LFO, Aphex Twin) – is recognized<br />

as a pro-am face-off due to its low entry<br />

fees, and is the largest festival of its kind.<br />

Budding filmmakers, motion graphics<br />

designers, shorts directors, and design<br />

collectives can enter for just $20 per entry<br />

before April 15. Final submission for entries<br />

is May 13, with the winners announced at<br />

the end of July.


for film innovation<br />

The festival toured over 33 cities and 13<br />

countries in 20<strong>04</strong>. Winners selected for the<br />

<strong>2005</strong> festival will get a year’s screenings and<br />

exposure at events in cities such as Tokyo,<br />

Los Angeles, London, Melbourne, and Cape<br />

Town.<br />

Festival organizers say that ResFest is<br />

dedicated to showcasing work in all genres<br />

and visual forms – including narrative,<br />

documentary, experimental, and designoriented<br />

work; entries can be live action<br />

or animated, or hybrid, and can be shot on<br />

any format. The main criteria for selection<br />

is innovation, say organizers.<br />

Standout work from the 20<strong>04</strong> tour –<br />

which featured over 1,500 entries – included<br />

the seminal We Have Decided Not To Die<br />

(main image) by filmmaker Daniel Askill<br />

which mixed slow-motion photography and<br />

visual effects – and a segment called<br />

Bushwhacked, showcasing films based<br />

around the US presidential election.<br />

Music videos that headlined last year’s<br />

tour included The Street’s Fit But You Know<br />

It (effects by Rushes) and Get Yourself High<br />

from The Chemical Brothers.<br />

A special feature on design collective<br />

Shynola was shown, looking at their work<br />

for the likes of Blur, UNKLE, and Radiohead.<br />

ResFest, www.resfest.<strong>com</strong><br />

ResFest 20<strong>04</strong> was<br />

a global showcase<br />

of political films,<br />

digital animation,<br />

and short films that<br />

were selected from<br />

over 1,500 entries.<br />

Intel ups P4<br />

to Extreme<br />

Intel plans to<br />

release a version of<br />

its Pentium desktop<br />

processor this year<br />

that can run up to<br />

four software tasks<br />

at the same time,<br />

called the Pentium<br />

processor Extreme<br />

Edition. The chip<br />

will include two<br />

processor cores,<br />

each of which<br />

will support Intel’s<br />

Hyper-Threading<br />

technology.<br />

Paris Hilton<br />

hack attack<br />

Hackers penetrated<br />

the crystalline<br />

ranks of Hollywood<br />

celebrity February,<br />

posting the mobile<br />

phone address book<br />

of hotel heiress<br />

Paris Hilton on<br />

a Web page and<br />

passing the phone<br />

numbers of some<br />

of Tinsel Town's<br />

hottest stars. Here’s<br />

a hint, Paris: don’t<br />

use your dog’s name<br />

as a password.<br />

Vodafone TV<br />

is tuning in<br />

Visitors at March’s<br />

Cebit trade show<br />

in Hanover will be<br />

able to view live<br />

TV broadcasts over<br />

mobile phones as<br />

part of a demo by<br />

Vodafone. The demo<br />

will be one of the<br />

first opportunities<br />

for consumers<br />

to view content<br />

received by mobile<br />

phones equipped<br />

with the DVB-H<br />

standard.<br />

Photographic<br />

awards face off<br />

The London Photographic Awards has detailed<br />

two international photography <strong>com</strong>petitions<br />

for <strong>2005</strong>. All along the Watchtower is a<br />

conceptual brief, based on Bob Dylan’s<br />

song. Artists can draw inspiration from Dylan’s<br />

lyrics. The deadline is April 8. Let’s face it is<br />

a showcase for established and up-<strong>com</strong>ing<br />

portrait photographers, of either people or<br />

animals. The call for entries is open until April<br />

1. Entry costs £12 for a single image or £18 for<br />

up to six related images. Students can enter<br />

for £8 for a single image or £12 for up to six<br />

related images.<br />

LPA, www.london-photographic-awards.<strong>com</strong><br />

Apple wins the<br />

battle of brands<br />

A poll of branding professionals has found<br />

that Apple is the world’s most influential<br />

brand, dethroning Google, last year’s winner.<br />

The survey of just under 2,000 brand<br />

managers, ad executives and academics<br />

threw up a surprise by ranking Al Jazeera in<br />

fifth place. Ikea and Starbucks were ranked<br />

third and fourth respectively. The poll is<br />

undertaken every year by Interbrand. eBay<br />

was a notable new-entry at number nine and<br />

other brands in the top ten were Mini, Virgin<br />

and Nokia. The last entry in the top-ten, Coca-<br />

Cola, has been on a gentle decline in the poll<br />

for the last few years.<br />

d 9<br />

Rob Kilsby, single image Silver winner, www.lpa-folios.<strong>com</strong>/rob_kilsby


news<br />

GreenCine<br />

film festival<br />

DivXNetworks – the<br />

<strong>com</strong>pany behind the<br />

DivX video codec –<br />

has launched an<br />

online film festival<br />

with GreenCine.<br />

Launched at<br />

Sundance, it will<br />

target feature-length<br />

films screened by<br />

judges including<br />

Lawrence Inglee,<br />

producer of The Day<br />

After Tomorrow.<br />

Winning films will be<br />

shown globally. Find<br />

out more at http://<br />

filmfestival.greencine.<strong>com</strong><br />

10 d<br />

Winning students<br />

Johan Borgstrom<br />

(left) and Philip Askins<br />

(right) show-off their<br />

Animex Awards –<br />

otherwise known<br />

as ‘the Lemmy’.<br />

Askins won two<br />

awards, including best<br />

new<strong>com</strong>er, and he’s<br />

just 17-years-old.<br />

For first-time entrant Johan Borgstrom – winner of the 3D Computer<br />

Animation Games Award for his Eon – Chapter One (middle picture)<br />

entry – the Animex <strong>2005</strong> Awards were an opportunity not just to pick<br />

up a gong, but to mix with leading animators from around the world.<br />

“I found about about the Animex Awards from the Internet, and I<br />

entered straight away,” says Borgstrom, who travelled from Gothenburg<br />

for the event. “This is my first time at Animex, and it’s really cool.<br />

It’s surreal – there are people from Pixar and Dreamworks here.”<br />

Among the international line-up, the sole UK winner was student<br />

Philip Askins, who is studying art and english at the University of<br />

Animex<br />

Students of<br />

animation<br />

spiring animators from around the world have been given a<br />

boost at this year’s Animex Student Animation Awards, held<br />

in February as part of the Animex <strong>2005</strong> Festival. The festival<br />

is billed as an annual celebration of animation, and is run by the<br />

University of Teesside.<br />

Organizers said they had received over 450 entries from<br />

32 countries – the highest number in the event’s six-year history.<br />

Winning entrants included films from the US, UK, Germany,<br />

and Malaysia – with judges including Industrial Light & Magic’s<br />

Tom Martinek, and Mark Craste from Studio AKA.<br />

The festival – which attracts a high calibre of directors,<br />

animators, and industry professionals – also saw a series of<br />

events aimed at preparing up-<strong>com</strong>ing animators for a career<br />

in the entertainment industry.<br />

Events included a two-day gaming series that included Chris<br />

Crawford and Ernest Adams founders of IGDA, and Tony Bickley,<br />

european development director of Konami. A Lounge event saw 120<br />

students get the chance to meet staff from the likes of Imageworks<br />

and ILM, while eight students won the chance to pitch their ideas<br />

at the Pitch Party.<br />

Speakers at the festival included Bill Westonhofer, visual effects<br />

supervisor on the forth<strong>com</strong>ing The Chronicles of Narnia: The Lion,<br />

the Witch & the Wardrobe.<br />

Two of the talented animators behind the Disney presentation<br />

of a Pixar film, The Incredibles, also headlined the event. Animators<br />

Mark Walsh (who was also the directing animator for Finding Nemo)<br />

and Rob Russ (Toy Story 2 and A Bug’s Life) talked about how the<br />

silver-screen heroes were created.<br />

Animex, www.animex.net<br />

Animex Award winners mix with top animators<br />

A<br />

Teesside. He scooped two awards – the New<strong>com</strong>er Award for his film<br />

Ghost Story, and the Webtoon Award for A Random Stickman Cartoon.<br />

“Ghost Story is a two-minute film about a ghost with a lot of time<br />

on his hands, and thinks it would be great fun if he followed a petrified<br />

man down a corridor of his mansion,” says Askins. “If it were a<br />

pantomime, people who be screaming ‘It’s behind you!’. The Random<br />

Stickman Cartoon involves stickmen and <strong>com</strong>pletely random events.”<br />

Other winners included Overtime (Best 3D Computer Animation,<br />

right), and Rex Steele: Nazi Smasher (Best 2D Animation, left).<br />

More winners can be found at www.animex.net/awards


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news<br />

Mac creator<br />

dies aged 61<br />

Jef Raskin, the<br />

lead designer of the<br />

first Mac <strong>com</strong>puter,<br />

has died aged 61.<br />

Raskin joined Apple<br />

in 1978 as employee<br />

number 31 and<br />

headed the Mac<br />

development team<br />

from its founding<br />

in 1982. He named<br />

the project after<br />

his favourite apple,<br />

changing the<br />

spelling for<br />

copyright reasons.<br />

Spongebob<br />

soaks advert<br />

Animation studio<br />

Icepics has created<br />

a TV and cinema ad<br />

campaign for Volvic,<br />

featuring TV cartoon<br />

hero Spongebob<br />

Squarepants. Used<br />

to launch Volvic<br />

Splash, it first aired<br />

in February, and is<br />

planned to playout<br />

to Nickelodeon.<br />

Icepics recently<br />

animated Scooby<br />

Doo for Adidas.<br />

www.icepics.co.uk<br />

‘Laundry’ to<br />

deliver files<br />

A ‘digital courier’<br />

service called The<br />

MediaLaundry has<br />

launched that can<br />

handle the secure<br />

transmission of<br />

files such as video,<br />

audio, and graphics.<br />

The service, which<br />

has 100Mbps lines,<br />

costs €10 for 1GB<br />

of storage, and it<br />

supplies free client<br />

software for Mac<br />

and Windows.<br />

medialaundry.<strong>com</strong><br />

12 d<br />

The Hive delivers CG for<br />

Five’s CSI: New York ident<br />

London FX studio The Hive has revealed it has created the idents<br />

package for Five’s new series CSI: New York – the crime-drama spinoff<br />

from CSI: Miami – which follows a team of forensic investigators<br />

as they solve crimes in the Big Apple. The idents were filmed using<br />

high-powered ball-bearings fired at apples that had been dipped<br />

in liquid nitrogen to create a clean, sharp explosion – with footage<br />

clocked at 8,000 frames per second in a bid to capture the right<br />

action, says The Hive. The Hive then replaced the ball bearings<br />

with a CG bullet. The 20-second ident, which has been airing since<br />

February, is made up of a <strong>com</strong>bination of shot material, 2D elements<br />

created by Heap, and 3D work from senior Maya operator Christian<br />

Anderson.<br />

The Hive, www.hiveuk.<strong>com</strong><br />

in<strong>com</strong>ing<br />

Robots the movie<br />

debuts on March 18,<br />

and is the longawaited<br />

outing from<br />

the original creators<br />

of the CG classic, Ice<br />

Age. It stars the voices<br />

of Ewan McGregor,<br />

Robin Williams,<br />

Mel Brooks, and<br />

Halle Berry. Preview<br />

screenings are<br />

scheduled from<br />

March 13.<br />

Xbox 2 woos<br />

creator of<br />

Final Fantasy<br />

game series<br />

Hironobu Sakaguchi, creator of the<br />

Final Fantasy series, has signed on<br />

with Microsoft to produce two titles<br />

for the next version of the Xbox.<br />

Sakaguchi will lead the development<br />

of two role-playing games for the<br />

successor to the current Xbox,<br />

Microsoft has said. The two games will<br />

be exclusive to Xbox and be published<br />

by Microsoft's Game Studios.<br />

The next Xbox console is widely<br />

expected to be out by year’s end.<br />

Microsoft introduced the current Xbox<br />

game console, the first model, in late<br />

2001. As of December 31, the <strong>com</strong>pany<br />

had sold 19.9 million consoles worldwide,<br />

13.2 million of which were in North<br />

America, 5 million in Europe and 1.7<br />

million in Japan and the Asia-Pacific region.<br />

More than 60 million copies of the<br />

multiple instalments of Final Fantasy<br />

have been sold worldwide, according<br />

to publisher Square Enix.<br />

Sakaguchi last year left game<br />

publisher Square USA, where he was president,<br />

to launch his own development studio called<br />

Mistwalker. Details of the arrangement between<br />

Sakaguchi and Microsoft were not disclosed.


VES Awards<br />

Top visual effects winners<br />

are hailed at awards event<br />

KromA, a visualeffects<br />

studio in the<br />

US, reckoned it drank<br />

its way through $1,000<br />

of energy drinks to<br />

turn around the video<br />

for Britney Spear’s<br />

Toxic single. It took<br />

the <strong>com</strong>pany just<br />

three weeks to<br />

work on the promo,<br />

including creating<br />

a CG model of the<br />

popster herself.<br />

T<br />

he cream of the industry’s visual effects artists<br />

gathered in Hollywood in February for the third<br />

annual Visual Effects Society (VES) Awards,<br />

which saw honours going to films such as The Aviator,<br />

Spider-man 2, The Incredibles, and music videos such<br />

as Britney Spear’s Toxic.<br />

The awards, which celebrate the best visual<br />

effects artistry in film, television, <strong>com</strong>mercial, music<br />

promos, and games, also handed out a VES Lifetime<br />

Achievement Award to Robert Zemeckis, which was<br />

presented by actor Tom Hanks.<br />

US-based KromA won the Outstanding Visual Effects<br />

in a Music Video category for its work on Toxic, which<br />

saw the studio create a photoreal 3D model of Spears,<br />

recreate London and Paris as CG enviroments from<br />

2D concept drawings, and deploy particle effects for<br />

an exploding glass sequence.<br />

“We essentially worked round the clock,”<br />

said VFX supervisor Bert Yukich, who collected the<br />

award. “We went through $1,000 of energy drinks.”<br />

WINNING THE AWARD<br />

FROM VES IS THE ICING<br />

ON THE CAKE<br />

BENOIT GIRARD<br />

<strong>Digit</strong>al Dimensions picked up a gong for<br />

Outstanding Supporting Visual Effects in a Broadcast<br />

Program for the ABC television pilot Lost (main image).<br />

It created a riveting plane crash sequence that formed<br />

the heart of the show. “Winning the award from VES was<br />

the icing on the cake with a project like this one,” said<br />

<strong>Digit</strong>al Dimension’s president Benoit Girard.<br />

Best effect of the year went to the tidal wave in the<br />

movie The Day After Tomorrow, and Star Trek Enterprise<br />

scooped the award for Outstanding Visual Effects in<br />

a Broadcast Series. Best CG character in a live action<br />

feature was awarded for the work on Hippogriff in<br />

Harry Potter and the Prisoner of Azkaban.<br />

VES, www.visualeffectssociety.<strong>com</strong><br />

Winners at VES<br />

included (from left<br />

to right) films such as<br />

Spider-man 2, The Day<br />

After Tomorrow, Harry<br />

Potter and the Prisoner<br />

of Azkaban, and The<br />

Incredibles.<br />

Skive shows<br />

Rhodes site<br />

Celebrity chef Gary<br />

Rhodes has had his<br />

official Web site<br />

redesigned by Skive<br />

Creative – giving it a<br />

more sophisticated<br />

look-&-feel, says<br />

the design studio. A<br />

stainless steel and<br />

black colour scheme<br />

was deployed, with<br />

a clean layout that<br />

“replicates his nononsense<br />

approach<br />

to cooking”.<br />

garyrhodes.<strong>com</strong><br />

CG sharks<br />

Sway to CG<br />

US-based Sway<br />

Studio has created<br />

a photo-real CG<br />

aquarium and filled<br />

it with sharks with a<br />

powerful hankering<br />

for fast food in<br />

providing visual<br />

effects services for<br />

a new McDonald’s<br />

spot. The spot was<br />

created by shooting<br />

the woman against<br />

green screen and<br />

<strong>com</strong>positing her<br />

with the CG fish.<br />

Sony plans<br />

Walk‘phone’<br />

Sony Ericsson will<br />

unveil a mobile<br />

phone-cum-digital<br />

music player in<br />

March. The phone<br />

will carry a name<br />

that has already<br />

appeared on some<br />

350 million music<br />

players over the<br />

last 25 years: the<br />

Walkman brand<br />

of Sony Ericsson’s<br />

parent <strong>com</strong>pany,<br />

Sony. It will play<br />

MP3s.<br />

d 13


news<br />

Macromedia to<br />

boost Flash video<br />

Akamai and Macromedia are teaming to<br />

give end users a quick, secure way to speed<br />

the delivery of Flash video to desktops. The<br />

<strong>com</strong>panies have announced the immediate<br />

availability of Akamai Streaming for use<br />

with Macromedia Flash. Executives say the<br />

service will eliminate the need to deploy<br />

video on-demand applications across<br />

multiple browsers and platforms because<br />

users will be able to instantly view video<br />

using Flash Player. Content providers<br />

upload media such as movies to Akamai's<br />

EdgePlatform, where it is stored and<br />

delivered on demand. Pricing depends<br />

on use.<br />

Tabbies Awards<br />

to hail magazines<br />

English-language business-to-business<br />

magazines worldwide have been invited to<br />

enter the <strong>2005</strong> Tabbie awards – the second<br />

annual editorial and design awards for the<br />

global event. Past winners included Forbes<br />

and Tobacco Reporter.<br />

Categories in the Tabbies’ design division<br />

include best front cover, best use of digital<br />

imagery; best front cover illustration; best<br />

use of a photographic front cover; best front<br />

cover of a special issue; best opening page<br />

or spread; and best-designed table of<br />

contents. Deadline is March 23, <strong>2005</strong>.<br />

Judges in 20<strong>04</strong> included Jeremy Leslie,<br />

creative director at John Brown Citrus<br />

Publishing, and editors from leading<br />

trade publications.<br />

Tabbies, www.tabpi.org<br />

Smackdown<br />

art winner<br />

Over 56,000 creative<br />

professionals visited<br />

www.studiosmack<br />

down.<strong>com</strong> last<br />

month to determine<br />

the out<strong>com</strong>e of<br />

Aquent’s unique<br />

online design<br />

<strong>com</strong>petition, Studio<br />

Smackdown. The<br />

contest pitted five<br />

graphic designers<br />

against each other<br />

to wrestle for art<br />

dominance. Toni<br />

Greaves won.<br />

Moonfish<br />

set to Wade<br />

Moonfish, one of<br />

the top 20 UK digital<br />

marketing agencies<br />

with clients such as<br />

Intel, has promoted<br />

Chris Wade (below)<br />

to the position of<br />

head of technical<br />

services. Chris will<br />

oversee all aspects<br />

of Moonfish’s<br />

technical offering<br />

as well as managing<br />

the <strong>com</strong>pany’s<br />

technical team.<br />

www.moonfish.<strong>com</strong><br />

“I quit – this<br />

place stinks”<br />

A survey of over 250<br />

advertising agencies<br />

have revealed a list<br />

of unusual reasons<br />

as to why staff quit.<br />

Some responses<br />

included: the fact<br />

the job wasn’t as<br />

glamorous as the<br />

staffer thought; the<br />

building being too<br />

smelly; and being<br />

paid too much. One<br />

person admitted he<br />

simply couldn’t get<br />

up in the morning.<br />

WipEout designer<br />

on mobile gaming<br />

W<br />

ith the release of the PSP looming,<br />

<strong>com</strong>panies have been pushing to<br />

finish games in time for its release.<br />

We recently had a chance to talk with Colin<br />

Berry, designer for WipEout Pure on the PSP.<br />

<strong>Digit</strong> How different is it to design a game<br />

on a PSP <strong>com</strong>pared to PS2?<br />

Colin Berry With WipEout Pure, we<br />

have not had to adjust too much from the<br />

point of view of short bursts of gameplay.<br />

If people want to load-up WipEout Pure<br />

and play for only 5 or 10 minutes then there<br />

is always going to be something there for<br />

them to play. One aspect of design we<br />

had to address with the PSP was that it<br />

has a few less buttons than a PS2 controller.<br />

So, from a design perspective we had to<br />

be clever in working out what controls<br />

we wanted and how to map them to<br />

the available buttons. We haven’t been<br />

prevented from putting anything into the<br />

game… and we have actually benefited<br />

from the PSP and made use of its features<br />

such as Wi-Fi, which has enabled us to<br />

[offer] downloadable content.<br />

<strong>Digit</strong> Do you have to make <strong>com</strong>promises<br />

to graphics to extend battery life?<br />

Colin Berry The number of polygons you’re<br />

pushing doesn’t directly affect the battery<br />

life. The battery life is affected by the clock<br />

frequency of the CPU and GPU. However,<br />

reducing these wasn’t really an option,<br />

as it would slow the framerate down.<br />

<strong>Digit</strong> How difficult is it to develop on the<br />

PSP <strong>com</strong>pared to the PS2?<br />

Colin Berry A lot easier. The PS2 is a<br />

challenge and returns dividends when used<br />

correctly, but it does take a while to master.<br />

The PSP is far easier and <strong>com</strong>es with<br />

excellent libraries.<br />

<strong>Digit</strong> What about development time?<br />

Colin Berry Initially, for WipEout Pure we<br />

thought we would have a smaller team than<br />

we did for WipEout Fusion, but in the end<br />

the team size for Pure has grown to about<br />

the same as it was for Fusion, although its<br />

only been in the second half of the project<br />

that the size of the team has doubled to end<br />

up just over 20. A smaller machine doesn’t<br />

mean a smaller game, so all the content still<br />

needs to be created. I guess if people are<br />

simply porting an old PS2 game over then<br />

they may well have a smaller team size than<br />

they would for a PS2 game. However, we are<br />

not doing a port, the whole game is new.<br />

Time wise WipEout Pure has taken a little<br />

over a year.<br />

<strong>Digit</strong> What are some of the inspirations<br />

behind WipEout on PSP<br />

Colin Berry For the most part the<br />

inspiration came from the previous versions<br />

of WipEout and the reactions both positive<br />

and negative to various iterations, and the<br />

desire to produce the best version of the<br />

series to date. A little inspiration was taken<br />

from F-Zero on the GameCube, the original<br />

Mario Kart on the Super NES and probably<br />

on a subconscious level several other racing<br />

titles. However the main inspiration has<br />

always been the previous WipEout games<br />

and WipEout 2097 in particular.


news<br />

FX studios<br />

are game<br />

Twenty-three per<br />

cent of US effects<br />

and animation<br />

studios are working<br />

on interactive<br />

games, according<br />

to research firm<br />

Trendwatch. It<br />

shows the games<br />

market is growing<br />

strongly, as<br />

evidenced by the<br />

number of vendors<br />

allocating more<br />

resources for game<br />

development.<br />

BeArtist.<strong>com</strong><br />

site debuts<br />

Cardsup Greetings,<br />

a multimedia<br />

<strong>com</strong>pany from<br />

Vancouver, has<br />

detailed the launch<br />

of BeArtist.<strong>com</strong>, a<br />

major online portal<br />

for illustrators and<br />

artists. Its aim is to<br />

be<strong>com</strong>e the single<br />

reference site artists<br />

will ever need if they<br />

want to know how<br />

to build a successful<br />

career by selling<br />

and publishing.<br />

<strong>Digit</strong>al flicks<br />

are <strong>com</strong>ing<br />

The world’s first<br />

digital cinema<br />

network has been<br />

given the greenlight<br />

in the UK by the<br />

Film Council, which<br />

has awarded the<br />

Arts Alliance <strong>Digit</strong>al<br />

Cinema group the<br />

contract to build<br />

250 digital cinema<br />

screens. The award,<br />

worth £11.5 million,<br />

will use HD screens<br />

to show movies.<br />

artsalliance.<strong>com</strong><br />

16 d<br />

Framestore CFC’s<br />

animation falls flat<br />

London-based Framestore CFC has<br />

<strong>com</strong>pleted work for car-maker Renault<br />

that features a 2D character called<br />

Hector, and follows his adventures<br />

in a 3D world. Taking six weeks to<br />

produce using Alias Maya, Hector’s<br />

Life is a 60-second spot needed the<br />

creation of two rigs: a 2D one, and a<br />

3D rig for when an element of depth<br />

was needed.<br />

The shoot, which took place in<br />

Italy, was supervised for Framestore by<br />

Ben Cronin and Jake Mengers. Global<br />

illumination references were gathered<br />

by Mengers for the London team, and<br />

cut-out paper figures were shot on<br />

location in order to place the 3D<br />

Hector plausibly in situ.<br />

Further CG work was required<br />

for the creation of the dung beetle<br />

Oscar success for both<br />

Spider-man 2, Incredibles<br />

The 77th annual Academy Awards was held in the US in February, with<br />

the coveted Oscar statuette going to movies such as The Aviator (five<br />

gongs) and Clint Eastward’s Million Dollar Baby (Best Motion Picture).<br />

Yet, for all the red-carpet celebrity draw that the Oscar’s inspire, the<br />

creative industry was more interested in the winners of best visual<br />

effects and animated movies.<br />

Best Animated Feature Film of the Year went to Disney’s The<br />

Incredibles from Pixar, directed by Brad Bird, which beat Shark Tale and<br />

Shrek 2 to first place. In accepting his Oscar, Bird attributed “life” as<br />

the reason behind successful animation. The animated CG movie also<br />

scooped an Oscar for Best Achievement in Sound Editing, winning over<br />

both Spider-man 2 and The Polar Express.<br />

Best Achievement in Visual Effects was won by Spider-man 2<br />

(effects led by John Dykstra), which beat off challenges from Harry<br />

Potter and the Prisoner of Azkaban, and I, Robot. Best Short Film,<br />

Animated, went to Chris Landreth’s Ryan.<br />

The Academy Awards, www.oscar.<strong>com</strong><br />

(main image, above). The life-like<br />

bug was built, textured, rigged, and<br />

animated in two weeks in Maya by<br />

Dean Robinson, using a preserved<br />

beetle as a model.<br />

The spot was shot on film for later<br />

use in cinemas, and a further level of<br />

grain was added to enhance the look<br />

of the spot.<br />

Framestore CFC, www.framestore-cfc.<strong>com</strong><br />

The adventures of<br />

Hector follow a 2D<br />

paper character on his<br />

adventures to find the<br />

ultimate in luxury –<br />

space.<br />

technology<br />

Is this the end for CRTs?<br />

The end is nigh for Barco’s<br />

place at the pinnacle of the<br />

creative monitor market. The<br />

<strong>com</strong>pany has called time on<br />

its long-standing CRT monitors<br />

for designers – the Personal<br />

Calibrator V and Reference<br />

Calibrator V – and even<br />

withdrawn the LCD display<br />

created to replace them, the<br />

Coloris Calibrator. A <strong>com</strong>pany<br />

spokesperson told <strong>Digit</strong> that<br />

the <strong>com</strong>pany was now only<br />

focussing on what it calls<br />

“professional markets”,<br />

such as medical imaging.<br />

Barco’s CRT displays are<br />

the last of the major brands<br />

for designers to enter what is<br />

called ‘end-of-life’ – where<br />

no more units are being<br />

manufactured but a limited<br />

number are still available<br />

through resellers. Recently,<br />

the demise of NEC-Mitsubishi’s<br />

22-inch NF (Naturally Flat) tube<br />

has ended production on wellknown<br />

monitors such as the<br />

Diamond Pro 2070SB and<br />

LaCie’s Electron22blue. Last<br />

year, Sony ended both its<br />

21-inch CRT range and the<br />

Trinitron tubes within them.<br />

There is still a demand for<br />

high-quality CRTs though, as<br />

the news has caused a run<br />

on the remaining stocks of<br />

Electron22blues, according<br />

to LaCie UK general manager,<br />

George Leptos. There is some<br />

confusion over what to replace<br />

them with. Some designers<br />

are happy with equivalently<br />

priced models, such as Apple’s<br />

20-inch Cinema Display or<br />

LaCie’s Photon20vision II.<br />

The first high-end LCD<br />

display, Barco’s Coloris<br />

Calibrator was withdrawn due<br />

to the <strong>com</strong>pany being unable to<br />

secure TFT panels of consistent<br />

quality, according to Geoffrey<br />

Clements, managing director<br />

of Barco’s reseller into the<br />

creative market,<br />

TypeMaker.


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events<br />

april<br />

monday tuesday wednesday thursday friday saturday sunday<br />

18 d<br />

01 02 03<br />

THE RING 2<br />

Following the huge<br />

success of the scary<br />

movie, The Ring, a<br />

sequel was inevitable.<br />

Good for horror fans.<br />

On general release<br />

<strong>04</strong> 05 06 07 08<br />

09<br />

10<br />

VISION <strong>2005</strong><br />

LONDON<br />

This four-day event from the RNIB looks at the issues faced by blind people, including Web-site<br />

design and access challenges, and how to over<strong>com</strong>e them. www.rnib.org.uk/vision<strong>2005</strong><br />

FLASHFORWARD <strong>2005</strong><br />

SAN FRANCISCO<br />

A series of conferences, exhibition, and screenings of the best in Flash<br />

animation and design. www.flashforwardconference.<strong>com</strong><br />

11 12 13 14 15 16 17<br />

18<br />

DIGITAL EXPO <strong>2005</strong><br />

NEC, BIRMINGHAM<br />

Sign UK, <strong>Digit</strong>al Expo, Screenprint, and Outdoor Media open together<br />

and are aimed at design and print professionals. www.digitalexpo.co.uk<br />

19<br />

PACKAGING INNOVATIONS<br />

NEC, BIRMINGHAM<br />

A guide to the latest developments in packaging technology and trends,<br />

aimed at packaging designers. www.easyfairs.<strong>com</strong>/packaging/birmingham<br />

NAB <strong>2005</strong><br />

LAS VEGAS<br />

… and features a huge exhibition where the likes of Apple and major video and effects vendors<br />

typically release new versions of their creative wares. www.nabshow.<strong>com</strong><br />

20<br />

FESTIVAL OF<br />

VISUAL ART<br />

GLASGOW<br />

glasgowinternational.org<br />

25 26 27 28<br />

29<br />

30<br />

21<br />

22<br />

STAR WARS<br />

CELEBRATION III<br />

Run by Atomfilms<br />

online, this will show<br />

the winners of the<br />

recent Star Wars fan<br />

movie <strong>com</strong>petition.<br />

www.starwars.<strong>com</strong><br />

HITCHHIKERS<br />

GUIDE TO THE<br />

GALAXY<br />

Long-overdue film<br />

based on the books<br />

by Douglas Adams<br />

gets UK outing.<br />

On general release<br />

23<br />

24<br />

Artbeats<br />

www.artbeats.<strong>com</strong><br />

code number. LF124H<br />

NAB <strong>2005</strong><br />

LAS VEGAS<br />

Running over two conference centres, NAB<br />

is one of the bigggest video shows going…


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product news<br />

Canon debuts<br />

EOS-350D SLR<br />

C<br />

anon has announced the EOS-350D, an upgraded version of the popular<br />

EOS-300D. The 300D has been lauded with kickstarting the low-cost,<br />

sub-£1,000 SLR market that has seen models such as the E-1 and E-300<br />

from Olympus debut. The 350D adds features and functions found on Canon’s<br />

higher-end digital SLRs.<br />

The EOS-350D features an APS-C size 8.0-megapixel CMOS sensor, up from<br />

the 300D’s 6.3mp sensor. This allows the 350D to produce stills up to 3,456-x-<br />

2,3<strong>04</strong> pixels in size – in RAW, TIF or JPG formats – and from ISO 100 to ISO<br />

1600. The 350D replaces the 300D’s DIGIC image processor with the DIGIC II<br />

processor, found in the more expensive EOS-1D Mark II and EOS-1Ds Mark II.<br />

According to Canon, the 350D starts up in 0.2 seconds. E-TTL II distancelinked<br />

flash metering provides precise flash exposures. Users can select between<br />

three focus modes: One-Shot AF, AI SERVO, and AI Focus. Canon says writing to<br />

memory card is 3.5-times faster and the interface is upgraded to USB 2.0 for fast<br />

image downloads. Mirror lock-up and second curtain flash have been added.<br />

The 350D features the same Monochrome mode found on the EOS 20D,<br />

allowing photographers to shoot in B&W with a range of filter effects. White<br />

Balance correction of both blue/amber and magenta/green bias is available<br />

to ±9 levels and WB bracketing is extended to include the magenta/green<br />

bias direction.<br />

The 350D features a standard EOS lens mount, allowing any of Canon’s<br />

EOS lenses to be used. Canon has also released the EF-S 60mm f/2.8 Macro<br />

USM lens, for use with the EOS-350D (plus the EOS-300D and the EOS-20D).<br />

It features a true 1:1 macro magnification ratio, the lens has a focal length<br />

equivalent of 96mm in the 35mm format. This very closely matches the EF<br />

100mm f/2.8 Macro USM, Canon’s most popular single focal length lens.<br />

The EOS-300D will ship in March for £638 plus VAT for the body alone,<br />

or £680 plus VAT bundled with an EF-S 18-55mm f/3.5-5.6 II lens kit.<br />

Canon has also released the <strong>Digit</strong>al Ixus 700 for £339 plus VAT. The 7.1mp<br />

Ixus 700 isn’t as svelte as some Ixuses (including the Ixus 50), but it’s still<br />

amazingly sleek for a seven-megapixel camera. Like other Ixus cameras, it’s<br />

got an elegant metal case, and Canon has given the Ixus 7000 curvier styling<br />

than previous models. Its new features include a clever option that automatically<br />

rouses the camera from sleep mode when you pick it up. The Ixus 50 has a 3x<br />

optical zoom and a two-inch LCD, and costs £271 plus VAT.<br />

Canon, www.canon.co.uk<br />

20 d<br />

CURIOUS LABS HAS announced that<br />

it expects to ship version 6 of Poser in<br />

Spring of this year. The <strong>com</strong>pany claims<br />

that it has promotions <strong>com</strong>ing soon that<br />

will be of interest to both Avid users<br />

and potential new buyers of Poser.<br />

No details regarding new features<br />

have yet been released.<br />

HP HAS RELEASED details about<br />

the xw9300, its new top-of-the-line<br />

workstation, featuring NVidia nForce<br />

Professional 2200 and 2050 graphics<br />

chips. The new PCI Express-based<br />

workstation features the new 852 and<br />

252 AMD Opteron processors in single<br />

or dual-processor configurations.<br />

THE CYBER-SHOT DSC-W7 is the new<br />

model in Sony’s W line. It’s a higher-end<br />

cousin to the DSC-W1 and costs around<br />

£300. The brick-shaped DSC-W7 is a bit<br />

chunkier than some of the new models;<br />

it looks like a thicker version of Casio’s<br />

Exilim and shares some features,<br />

including 7.2mp resolution.


Magic Bullet shoots shots<br />

Red Giant has released version 2.0 of its Magic Bullet Suite collection of<br />

film-look filters for After Effects, and added a new plug-in, called Film Fix,<br />

for editors and <strong>com</strong>positors working with degraded film stock. Magic Bullet<br />

Suite 2.0 ditches the SD and HD configurations of the original release in<br />

favour of a single version that does both for £450 plus VAT. A render license<br />

is available for £295 plus VAT. Upgrades from version 1.0 cost £85 plus VAT,<br />

and owners of Magic Bullet Suite HD get the render license for free.<br />

The update adds 13 Misfire filters that mimic film grain, splotches,<br />

scratches, and projection artefacts; 23 additional Looks presets; improved<br />

Mac performance; and the removal of the need to use a dongle. Film Fix<br />

offers tools for the removal of tears, dust and scratches, as well as stabilizing<br />

footage in 2D. Film Fix costs £1,095 plus VAT.<br />

Red Giant, www.redgiantsoftware.<strong>com</strong><br />

Nikon aims at photojournalists<br />

with the launch of the D2Hs<br />

The D2Hs is Nikon’s latest professional digital SLR model and is shipping in<br />

March for £2,128 plus VAT. With a 4.1-megapixel sensor, the D2Hs is designed for<br />

photojournalists and sports photographers who need high speed but don’t need<br />

high resolution. A large picture buffer for continuous shooting lets users snap up<br />

eight frames per second for up to 50 consecutive shots using fine quality images<br />

and JPEG <strong>com</strong>pression (or 40 shots using RAW format).<br />

The D2Hs features a new image-processing engine that produces higher<br />

quality pictures with finer gradations and lower noise. Also new on this model<br />

is a refined exposure metering system, improved auto white balance and better<br />

auto focusing. The D2Hs uses USB 2.0 to connect to a Mac or PC, and can also<br />

send pictures wirelessly to a Mac OS X or Windows XP-equipped system using<br />

Nikon’s optional WT-2/2A 802.11g transmitter. The D2Hs is <strong>com</strong>patible with DX<br />

Nikkor and Nikkor AF lenses.<br />

Nikon, www.nikon.co.uk<br />

Canon shrinks A520 camera<br />

After replacing the A75 with the A510, Canon has replaced the A85 with the<br />

4x-zoom, 4Mp PowerShot A520, claiming it’s 13 per cent smaller and 20 per<br />

cent lighter. The lens is equivalent to a 35mm 35-140mm zoom and has a<br />

maximum aperture of between f/2.6 and 5.5. Canon claims that the 9-point<br />

rear focus system gives more efficient focusing to limit power consumption.<br />

A redesigned flash unit, optical viewfinder, and a move from Compact Flash<br />

to SD memory card contribute to a lighter, more <strong>com</strong>pact body. The camera<br />

includes a Print/Share button for direct printing to any PictBridge <strong>com</strong>patible<br />

printer. A 16MB MMC card is included. Software includes ZoomBrowser EX<br />

for Windows and ImageBrowser for Mac, PhotoStitch and PhotoRecord, plus<br />

photo manipulation software ArcSoft PhotoStudio. It costs £2<strong>04</strong> plus VAT.<br />

Canon, www.canon.co.uk<br />

3DS Max 7.5 for subscribers<br />

Discreet has announced a free update for its 3DS Max modelling, animations<br />

and rendering suite, which will ship in mid-April. However, version 7.5 will only<br />

be made available to users on the <strong>com</strong>pany’s subscription scheme, which costs<br />

£295 plus VAT per seat per year.<br />

3DS Max 7.5 adds a hair and fur system based on Joe Alter’s Shave And<br />

A Haircut plug-in, which includes both styling and dynamics tools. A <strong>com</strong>b<br />

allows brushing along <strong>com</strong>plicated contours, with support for realistic effects<br />

including clumping and frizz. The plug-in’s own dynamics system can interact<br />

with 3DS Max’s own forces, including inheriting inertia directly from skin.<br />

The hair system is integrated into Mental Ray, using the native Mental Ray hair<br />

primitive for faster rendering. The update also provides the latest version of<br />

Mental Ray, version 3.4, for use with the whole application. This adds faster<br />

final gathering performance, and fast rasterization for first-generation rays,<br />

according to Discreet.<br />

Discreet, www.discreet.<strong>com</strong><br />

d 21


product news<br />

Matchware Mediator 8<br />

adds multimedia tools<br />

MatchWare has announced Mediator 8, an update to its<br />

multimedia software that includes a new interface design,<br />

multi-user editing, advanced spell checking, vector drawing,<br />

an enhanced multimedia catalogue and wizards. A new<br />

multimedia catalogue visually enhances projects by dragging-<br />

&-dropping professional interface templates, resizable buttons,<br />

vector based illustrations and dynamic video players, the<br />

<strong>com</strong>pany claims. It runs on Windows, and costs £36 for the<br />

Standard version, and £210 for the Professional version.<br />

Matchware, www.matchware.<strong>com</strong><br />

Amapi Pro real-time 3D<br />

tool is added by Eovia<br />

Eovia has announced InstantViz, an add-on for its Amapi<br />

Pro 7.5 3D modelling software. Using technology from developer<br />

Lumiscape, InstantViz uses the power of modern graphics<br />

cards to provide real-time photorealistic renderings of projects,<br />

according to Eovia. As well as allowing the real-time viewing<br />

of fully textured objects, InstantViz can also create presentations<br />

of projects, for example for client approval, at any stage in a<br />

project. InstantViz costs £489 plus VAT, but Eovia is offering an<br />

introductory price of £349 plus VAT until May 31. It runs on<br />

Windows 2000 and XP, and requires a <strong>com</strong>puter with at least<br />

a NVidia GeForce 6600 or Quadro FX 1100 graphics card.<br />

Eovia, www.eovia.<strong>com</strong><br />

22 d<br />

Wa<strong>com</strong> boosts<br />

its tablet displays<br />

W<br />

a<strong>com</strong> has launched a 21-inch version of its <strong>com</strong>bination graphics tablet and LCD<br />

display, the Cintiq. The Cintiq 21UX replaces the 18-inch Cintiq 18SX – adding a larger<br />

screen, higher resolution and support for the <strong>com</strong>pany’s Intuos3 tablet technology.<br />

The unit costs £1,899 plus VAT.<br />

The Cintiq 21UX features a 21.3-inch screen with a 1,600-x-1,200 resolution and a 24-bit<br />

colour depth. Using the Intuos3 technology, the tablet display features an optical resolution<br />

of 5,080dpi and 1,024 levels of pressure sensitivity. It supports the Intuos3 series of pens,<br />

including the provided multi-tip Grip Pen. Included tips are the brush-type stroke nib and<br />

the felt pen provides frictioned drawing. An optional Airbrush is available.<br />

The tablet sits on a removable base that can be pivoted 180 degrees in either direction<br />

and tilted from 10 to 60 degrees vertically. Wa<strong>com</strong> says that this allows the tablet to be<br />

treated like a piece of paper and manoeuvred into a <strong>com</strong>fortable position before drawing<br />

strokes.<br />

The tablet features the same user-configurable ExpressKeys and Touch Strips as the<br />

Intuos3 tablets. The ExpressKeys are two four-button keypads, while the Touch Strips can<br />

be used for scrolling and zooming.<br />

Wa<strong>com</strong>, www.wa<strong>com</strong>.<strong>com</strong><br />

Dell boosts its mobile workstations<br />

Dell has announced a new range of mobile workstations for 3D artists and video editors and<br />

<strong>com</strong>positors based on Intel’s latest Pentium M processors and the new 915PM chipset. The M20<br />

and M70 include Pentium M processors with speeds up to 2.13GHz and 533MHz DDR2 dualchannel<br />

memory and feature PCI Express bus architectures.<br />

The M20 starts at £999 plus VAT and includes ISV certifications and OpenGL graphics with the<br />

ATI Mobility FireGL V3100, which offers 64MB of graphics RAM. Lighter-weight than the M70, the<br />

M20 starts at 2.21kg, but has a lower graphics resolution<br />

of either 1,024-x-758 or 1,400-x-1,050. The M70 starts<br />

at £1,189 plus VAT and includes the NVidia Quadro FX<br />

Go1400 256MB OpenGL graphics engine and 15.4-inch<br />

wide-aspect displays, featuring a resolution of either<br />

1,280-x-800, 1,680-x-1,050 or 1,920-x-1,200. The weight<br />

of the M70 starts at 3.<strong>04</strong>kg. Both the M20 and M70 will<br />

take up to 2GB of DDR2 533MHz dual channel memory<br />

and either 60GB 7,200rpm or 80GB 5,400rpm hard drives.<br />

Both <strong>com</strong>e equipped with Windows XP.<br />

Dell, www.dell.<strong>com</strong>/uk


Discreet Combustion 4<br />

adds keying, motion FX<br />

Discreet has announced Combustion 4, the latest version of the visual effects software that<br />

includes vector paint, particles, effects, animation and 3D <strong>com</strong>positing tools. The new version,<br />

for Mac and Windows, adds new creative tools, interface improvements, new paint tools and<br />

enhanced support for 3D animation products and encoding software.<br />

New Discreet’s Diamond Keyer, a set of keying algorithms derived from Discreet’s Flame.<br />

Time-Warp is a key-frameable, time-remapping operator used to generate slow motion and<br />

speed-up effects. B-spline vector shapes and new point-grouping has been added to help<br />

improve roto-scoping. An optimized Fast Gaussian Blur has been added.<br />

A Gbuffer builder lets you create custom Rich Pixel Format (RPF) data structures from<br />

bitmap files. A newly optimized Merge Operator speeds up merging two layers of the same<br />

size using transfer nodes. Operator, navigation, filtering and <strong>com</strong>pare tools have been<br />

reworked with improved user interfaces. New file format import and export options support<br />

ASCII Scene Export (ASE) camera targets from 3DS Max, and Windows Media can be<br />

imported. HDRI support has been added through Open EXR-<strong>com</strong>patible output.<br />

Combustion 4 will be released on Windows in March <strong>2005</strong> with a Mac release expected<br />

in May <strong>2005</strong>. The new release costs £850 plus VAT, with upgrades priced at £200 plus VAT.<br />

Discreet, www.discreet.<strong>com</strong><br />

ATI shows FireGL V5000 3D card<br />

ATI has introduced the FireGL V5000 workstation graphics accelerator for PCI Express systems,<br />

which offers dual-DVI connectors and 128MB of GDDR3 memory for around £400. ATI claims that<br />

the FireGL V5000 will bring top-end functionality to a wider-range of design professionals, thanks<br />

to its lower price. Advanced features includes dual-DVI connectors<br />

for multiple displays, dual link support for 9mp displays,<br />

stereo 3D capabilities with quad-buffered support,<br />

eight pixel pipelines, six geometry engines, increased<br />

sub-pixel precision and 128MB of GDDR3 memory.<br />

ATI claims that the new card features a lower power<br />

consumption design. The FireGL V5000 cards are certified<br />

with Discreet 3DS Max, Alias Maya, Softimage|XSI, and SolidWorks.<br />

ATI, www.ati.<strong>com</strong><br />

HP Designjet 90 series to launch<br />

HP will introduce the Designjet 90 series this summer, which can ac<strong>com</strong>modate paper up<br />

to 18-x-24 inches, with optional roll-feed capability for printing images up to 18-inches-wide<br />

and 100-feet-long. Its six-colour ink system can produce images up to 2,400dpi in resolution.<br />

Connectivity options include a USB port and a Centronics standard Open EIO for adding the<br />

printer to a network. Wireless capability can be added with an HP<br />

Jetdirect module.<br />

The standard Designjet 90 will sell<br />

for £750 plus VAT while the 90r, which<br />

includes the roll-feed capability, will sell<br />

for £830 plus VAT. The Designjet 90gp<br />

is also available, which adds an HP<br />

colourimeter with profiling and<br />

calibration software.<br />

HP, www.hp.<strong>com</strong>/uk<br />

Firefox ready<br />

for <strong>com</strong>bat<br />

The Mozilla<br />

Foundation has<br />

released Firefox<br />

1.0.1 which is<br />

available for<br />

download from the<br />

Mozilla Web site.<br />

The updated release<br />

has improved<br />

stability and<br />

“several fixes to<br />

guard against<br />

spoofing and<br />

arbitrary code<br />

execution”.<br />

www.mozilla.org<br />

Xara3D gets<br />

GUI revamp<br />

Xara has announced<br />

the sixth release<br />

of Xara3D. The<br />

update to the tool<br />

for creating static<br />

or animated 3D<br />

graphics makes<br />

significant changes<br />

to the interface<br />

and adds new bevel<br />

types and a system<br />

of boards and<br />

borders. Xara3D 6<br />

runs under Windows<br />

and costs £23.<br />

www.xara.<strong>com</strong><br />

Olympus 1GB<br />

USB reader<br />

Olympus is now<br />

offering a 1GB<br />

xD-Picture Card<br />

for digital cameras.<br />

The <strong>com</strong>pany also<br />

introduced the<br />

MAUSB-300, a new<br />

portable USB reader<br />

and writer for xD-<br />

Picture media. XD-<br />

Picture card is a<br />

flash media format<br />

used by Olympus<br />

and other digital<br />

camera makers.<br />

www.olympus.co.uk<br />

Xerox adds to<br />

EFI proofing<br />

Xerox has launched the Phaser EX7750<br />

in collaboration with EFI. The Phaser<br />

EX7750 <strong>com</strong>bines Xerox’s Phaser 7750<br />

A3+ colour laser printer with an EFI Fiery<br />

Color Server, which provides job and<br />

colour management and faster printing,<br />

according to Xerox. The Phaser 7750<br />

offers printing at up to 1,200dpi or<br />

35ppm, with a first page out time of 11<br />

seconds, according to Xerox. Pricing for<br />

the bundle begins at £13,<strong>04</strong>9 plus VAT.<br />

Xerox, www.xerox.<strong>com</strong><br />

Compact Nikon<br />

Nikon has introduced five new<br />

<strong>com</strong>pact digital cameras, ranging<br />

in price from £128 plus VAT to £272<br />

plus VAT. The Coolpix 5900 and the<br />

Coolpix 7900 feature 5.1mp and 7.1mp<br />

resolution, respectively, and feature<br />

all-metal bodies, 3x optical zoom<br />

lenses, two-inch LCD screens and a<br />

new Face-Priority auto-focus feature.<br />

The Coolpix 5900 costs £213 plus VAT,<br />

and the Coolpix 7900 is £272 plus VAT.<br />

The new 4mp Coolpix 4600 (£128<br />

plus VAT), the 5.1mp Coolpix 5600<br />

(£170 plus VAT) and the 7.1mp<br />

Coolpix 7600 (£255 plus VAT) all<br />

share automated functions such<br />

as In-Camera Red Eye Fix technology.<br />

All will ship in the Spring.<br />

Nikon, www.nikon.co.uk<br />

d 23


stock<br />

1<br />

24 d<br />

2 3


BIGSTOCKPHOTO OFFERS<br />

BUDGET PHOTOGRAPHY<br />

A new stock library has launched that offers photography<br />

from just $1 per image. Big Stock Photo is an online photo<br />

library that, once you have registered, allows you to<br />

download and upload content. Photographers can<br />

be<strong>com</strong>e a contributor, subject to a quality check by the<br />

site’s editors, and earn 50 cents per download. Payments<br />

are made by cheque or via PayPal.<br />

main picture. Swan Reflections, 2. Make A Wish,<br />

3. Manhatten Madness<br />

4<br />

www.bigstockphoto.<strong>com</strong> Photolibrary.<strong>com</strong> has announced that it is representing<br />

6<br />

5<br />

PHOTOLIBRARY OFFERS TASTE<br />

www.photolibrary.<strong>com</strong>, 020 7836 5591<br />

the new FoodPix catalogue, Taste. This rights-managed<br />

culinary collection covers continental food as well as<br />

old-fashioned dishes, and the <strong>com</strong>pany says it fuses art<br />

and science photography. The entire FoodPix collection<br />

offers over 40,000 images. Images from Taste can be<br />

viewed and purchased at www.photolibrary.<strong>com</strong>.<br />

4. 00038910-001, 5. 00<strong>04</strong>1546-001, 6. 00<strong>04</strong>3763-001<br />

d 25


stock<br />

ARTBEATS OFFERS CLOUD CLIPS<br />

www.artbeats.<strong>com</strong><br />

Artbeats has released several new motion collections.<br />

Cloud Chamber HD volume 1 and volume 2 (pictured)<br />

features simulated cloud formations. The royalty-free<br />

HD collections cost $799. The <strong>com</strong>pany has also released<br />

Nightmare Light and Lumaform – royalty-free background<br />

collections of various light projection images. Nightmare<br />

Light costs $399 for SD and $599, for HD, while Lumaform<br />

costs $299 for SD and $499 for HD. All collections are<br />

available from the Artbeats Web site.<br />

26 d<br />

1<br />

2<br />

IMAGE100 GIVE A<br />

SPORTING CHANCE<br />

www.image100.<strong>com</strong>, 020 7612 1550<br />

image100 has released Sport, a new collection of<br />

royalty-free images. The collection offers a total of<br />

645 photographs, ranging from “Sunday league heroes<br />

to Olympic champions”, according to the <strong>com</strong>pany. The<br />

images are available for download from the <strong>com</strong>pany’s<br />

Web site. Prices for individual images depend on the<br />

file size required.<br />

1. 111245H, 2. 111082H


TYKE FAMILY BLACK / LIGHT ITALIC / MEDIUM OSF<br />

Tyke ITC Black<br />

Tyke ITC BlackOsF<br />

Tyke ITC Bold<br />

Tyke ITC BoldOsF<br />

Tyke ITC Book<br />

Tyke ITC BookOsF<br />

Tyke ITC Light<br />

Tyke ITC LightOsF<br />

Tyke ITC Medium<br />

Tyke ITC MediumOsF<br />

RESAVSKA FAMILY BLACK / LIGHT<br />

Resavska ITC Black<br />

Resavska ITC Bold<br />

Resavska ITC Light<br />

Resavska ITC Medium<br />

Resavska Sans ITC Black<br />

Resavska Sans ITC Bold<br />

Resavska Sans ITC Light<br />

Resavska Sans ITC Medium<br />

ASTRO FAMILY BLACK / WHITE<br />

Astro Black ITC<br />

Astro Black ITC<br />

BRAMBLE FAMILY REGULAR / WILD<br />

P22 Bramble<br />

P22 Bramble Wild<br />

MANTRA FAMILY REGULAR / XPERT<br />

Mantra<br />

Mantra<br />

\{([@$%&!])}/<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNn<br />

OoPpQqRrSsTtUuVvWwXxYyZz12<br />

34567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt<br />

UuVvWwXxYyZz1234567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq<br />

RrSsTtUuVvWwXxYyZz1234567890<br />

\{([@$%&!])}/<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmN<br />

nOoPpQqRrSsTtUuVvWwXxYyZz12<br />

34567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrS<br />

sTtUuVvWwXxYyZz1234567890<br />

\{([@$%&!])}/<br />

AaBbCcDdEeFfGgHhIiJjKkLlM<br />

mNnOoPpQqRrSsTtUuVvWwX<br />

xYyZz1234567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlM<br />

mNnOoPpQqRrSsTtUuVvWwX<br />

xYyZz1234567890<br />

\{([@$%&!])}/<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuV<br />

vWwXxYyZz1234567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlMm<br />

NnOoPpQqRrSsTtUuVvWwXxYyZz12<br />

34567890<br />

\{([@$%&!])}/<br />

AaBbCcDdEeFfGgHhIiJjKkLlM<br />

mNnOoPpQqRrSsTtUuVvWwX<br />

xYyZz1234567890<br />

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo<br />

PpQqRrSsTtUuVvWwXxYyZz1234567890<br />

TYKE FAMILY<br />

ITC www.itcfonts.<strong>com</strong><br />

The International Typeface<br />

Corporation (ITC) has released 37<br />

exclusive new fonts in four families.<br />

Three of these new families are<br />

featured here. ITC Tyke is designed<br />

to match the heftiness of Cooper<br />

Black, but with a wider range of<br />

weights. Individual fonts cost $29,<br />

while the <strong>com</strong>plete volume costs<br />

$199. The fonts can be purchased<br />

from the ITC Web site.<br />

RESAVSKA FAMILY<br />

ITC www.itcfonts.<strong>com</strong><br />

Another of ITC’s new releases,<br />

Resavska was designed by Olivera<br />

Stojadinovic. It is designed to be<br />

legible at small sizes. Individual<br />

fonts cost $29, while the volume<br />

costs $169.<br />

ASTRO FAMILY<br />

ITC www.itcfonts.<strong>com</strong><br />

The name and design of Astro were<br />

inspired by the cartoon series The<br />

Jetsons. ITC Astro is available in<br />

solid and outline weights, and<br />

priced individually at $39.95, or<br />

you can buy them together for<br />

$72. The fonts are available for<br />

download at the ITC Web site.<br />

BRAMBLE FAMILY<br />

P22 www.p22.<strong>com</strong><br />

P22 and the International House<br />

of Fonts has released two new<br />

typefaces: Bramble and Mantra.<br />

Bramble was designed by Steven<br />

Rapp, and <strong>com</strong>es in Normal and Wild<br />

weights. They can be purchased from<br />

the <strong>com</strong>pany’s Web site for $19.95<br />

each, or $29.95 for the set of two.<br />

MANTRA FAMILY<br />

P22 www.p22.<strong>com</strong><br />

The second of P22’s new releases,<br />

Mantra, was designed by Hungarian<br />

typographer Amondo Szegi. According<br />

to the <strong>com</strong>pany, it blends the Roman<br />

alphabet with Tibetan calligraphy, as<br />

well as Hungarian folk influences.<br />

Mantra Xperts offers various alternate<br />

letters. The two faces can be bought<br />

as a set for $29.95, or individually for<br />

$19.95.<br />

d 27


pulse<br />

pulse<br />

Be inspired by the latest happenings in the world of creative design<br />

HANG THE VJ<br />

Channel 4 has launched PIXnMIX, a Web site<br />

devoted to the art of VJing. Central to the site<br />

is the CandyJar, a unique repository of video<br />

clips for aspiring and experienced VJs to<br />

download for free.<br />

>><br />

The clips are shared under Creative Commons<br />

licences which encourages a thoughtful, progressive<br />

approach to copyright in the context of digital<br />

creative collaboration. PIXnMIX is a pioneering<br />

project among UK broadcasters and a unique development in an emerging art form.<br />

To help launch the site, 20 youngsters in Birmingham with an interest in digital visual<br />

arts but no video experience were guided through the process of gathering, producing<br />

and mixing audio-visual material to create their own live VJ performances.<br />

www.channel4.<strong>com</strong>/pixnmix<br />

28 d<br />

AN INSTANTLY AVAILABLE<br />

COLLECTION OF POLAROIDS<br />

>><br />

In existence for over 50 years, the Polaroid<br />

Corporation’s photography collection is the<br />

greatest collection of Polaroid images in the<br />

world.<br />

Established by Polaroid founder Edwin Land<br />

and photographer Ansel Adams, the collection<br />

now includes images by hundreds of<br />

photographers throughout the world and<br />

contains important pieces by artists such as<br />

David Hockney, Helmut Newton, Jeanloup Sieff,<br />

and Robert Rauschenberg.<br />

The Polaroid Book (£19.99, published by<br />

Taschen) is a survey of this remarkable collection<br />

and pays tribute to a medium that defies the<br />

digital age and remains a favourite among<br />

artists for its quirky look and instantly gratifying,<br />

one-of-a-kind images.<br />

It includes over 400 works from the Polaroid<br />

Collection, including, clockwise from top left,<br />

Andy Warhol, Salvador Dali, and A Game: Lips<br />

and Needles by Masahisa Fukas. A technical<br />

reference section features the various types<br />

of Polaroid cameras. www.taschen.<strong>com</strong><br />

>> HANG ON A MINUTE, I’VE<br />

GOT TO FIND A C...AMERA<br />

Young Latvian photographer Arnis Balcus has<br />

been making a name photographing himself<br />

and his partner(s) having sex. “Is this sort of<br />

narcissim a problem?” he asks. Well, he argues,<br />

not if it’s self-mocking, and not the “pathetic<br />

sincerity” of Tracy Emin.<br />

Casually posed portraits, still-lifes and<br />

images of sex are shot from the hip, using a<br />

cheap digital camera. His images explore and<br />

celebrate “snapshot culture” he says. His first<br />

London exhibition is at the Matthew Bown<br />

Gallery, April 14 to May 14.<br />

www.matthewbown.<strong>com</strong>


SONY LAUNCH NEW JUKEBOX<br />

Sony will launch a new version of its network jukebox in March in Japan. The NAS-A10<br />

contains a 40GB hard drive, a CD drive, AM and FM radio and a MemoryStick slot.<br />

The jukebox allows music stored on the disk to be transferred to either of the two prior<br />

portable music players or onto a MemoryStick Duo memory card for playback in a device<br />

such as the PlayStation Portable (PSP). It will cost approx $600 (around £340).<br />

www.sony.<strong>com</strong><br />

>><br />

SNAP ABBEY<br />

Abbey bank has developed personalized bank cards<br />

in association with Endengene. The new photocard<br />

service lets Abbey customers upload their own<br />

digital images onto their cash and debit cards or<br />

choose from a library. The card is then processed<br />

in the normal way.<br />

The Photocard has already proved a hit with<br />

Abbey staff following its internal launch last year,<br />

with the children of staff being the most popular<br />

pictures. Abbey said: “This is the first to be available<br />

in the UK and creates a distinctive position for<br />

Abbey in the market.” www.abbey.<strong>com</strong>/photocard<br />

WHAT WAS THE SKY LIKE<br />

WHEN YOU WERE YOUNG?<br />

>><br />

Displaying the breathtaking confidence that<br />

students have, 24 postgraduate photography<br />

students at Central Saint Martins College of Art<br />

and Design have embarked on a life-long project.<br />

24:20<strong>04</strong> saw 24 photographers document the<br />

first 24 hours of 20<strong>04</strong> and is now an exhibition of<br />

the resulting 24 photographs. The same crowd of<br />

photographers did the same thing for the first day<br />

of <strong>2005</strong>. They plan to keep this up for another 22<br />

years – 24 hours, 24 photographers, 24 images,<br />

24 years.<br />

“How will the group, the project, and the<br />

world it documents change over the next<br />

quarter of a century?” asks the group.<br />

You can see – at least a small part – for<br />

yourself until March 19. 24:<strong>2005</strong> is this year’s<br />

selection of 24 images and is in Soho Square,<br />

London, until 19 March.<br />

Longing for London, left, by Nicky Willcock.<br />

>><br />

PRETTY IN PINK<br />

T-shirt design <strong>com</strong>pany UniForm has magazine<br />

credits from ID to Wallpaper. Celebrity fans include<br />

Pete Tong, Zoe Ball, and Sara Cox. UniForm’s new<br />

collection, out now, is based on Op Art.<br />

Launched in 1997 the brand now sells to retailers<br />

throughout the UK, Europe, USA, Australia, and<br />

Japan. This of course has been no mere accident.<br />

The two founders, Paul West and Paula Benson,<br />

have a design pedigree that includes art direction<br />

and design for high profile campaigns including<br />

Depeche Mode, Girls Aloud, Busted, The Faders,<br />

Everything But The Girl, and MTV. UniForm is a<br />

division of their graphic design studio, Form.<br />

www.uniform.uk.<strong>com</strong><br />

d 29<br />

pulse


Hit the Ground Running<br />

Mac OS X Panther<br />

in a Nutshell<br />

By Chuck Toporek,<br />

Chris Stone & Scott Gever<br />

March 20<strong>04</strong><br />

ISBN 0-596-00606-3<br />

£28.50<br />

Mac OS X Panther<br />

for Unix Geeks<br />

By Brian Jepson<br />

& Ernest E. Rothman<br />

February 20<strong>04</strong><br />

ISBN 0-596-00607-1<br />

£17.50<br />

Panther is a sleek and powerful overhaul<br />

of Mac OS X that will supercharge your<br />

Mac with lots of added conveniences<br />

and improvements.We’ve dug deep<br />

into Panther to bring you the information<br />

you need to get the most<br />

from this new release, whether you’re<br />

looking for a thorough but accessible<br />

introduction from a Missing Manual, a full<br />

high-end tutorial, an in-depth reference, or<br />

a handy little pocket guide.<br />

Running Mac OS X<br />

Panther<br />

By James Duncan<br />

Davidson<br />

December 2003<br />

ISBN 0-596-00500-8<br />

£28.50<br />

Mac OS X: The Missing Manual,<br />

Panther Edition<br />

By David Pogue<br />

December 2003<br />

ISBN 0-596-00615-2<br />

£20.95<br />

Learning Unix for<br />

Mac OS X Panther<br />

By Dave Taylor<br />

& Brian Jepson<br />

December 2003<br />

ISBN 0-596-00617-9<br />

£13.95<br />

Mac OS X Panther Hacks<br />

By James Duncan<br />

Davidson & Rael Dornfest<br />

June 20<strong>04</strong><br />

ISBN 0-596-00718-3<br />

£20.95<br />

Mac OS X Unwired<br />

By Tom Negrino<br />

& Dori Smith<br />

November 2003<br />

ISBN 0-596-00508-3<br />

£17.50<br />

Ask for these and other O’Reilly books at your local bookshop.<br />

www.oreilly.co.uk


Stop paying<br />

us too much<br />

The creative industry<br />

faces staffing challenges<br />

and high turnover – but<br />

the reasons are often<br />

more bizarre than you’d<br />

realize.<br />

any of us have dreamed of working in media since we<br />

decided to use crayons for drawing rather than eating.<br />

M That was certainly the case for me: I wanted to be<br />

a journalist since I can remember, and I spent many an hour<br />

from the age of ten creating newspapers using Letraset transfer<br />

letters, and no end of patience. My debut issue, which was<br />

subsequently shown to the school assembly (<strong>com</strong>plete with<br />

utterly embarrassing Samantha Fox Dates Local Schoolboy<br />

headline), didn’t dampen my enthusiasm one jot.<br />

Fast-forward a few years, and I remember nervously taking<br />

the entrance exam for my longed-for and heavily oversubscribed<br />

journalist degree, and almost bolting from the room when<br />

I saw the <strong>com</strong>petition. Not only was I the only bloke without a<br />

ponytail, but I was the only one that didn’t take the paper with<br />

my feet perched on the table while smoking a roll-up. Everyone<br />

was hip, could name-drop with ease, and seemed destined to<br />

reside in the lofty towers of a glamorous media industry.<br />

So it <strong>com</strong>es as no surprise, really, when reality hits home.<br />

People think media – in all its guises – is a non-stop riot of<br />

parties, dar-lings, air kisses, baggy cargo pants, and workplaces<br />

with ball pools and pinball machines. This attitude probably<br />

explains the latest findings from The Creative Group, which<br />

asked the top 1,000 media agencies why people quit. The<br />

following are all real reasons why media personnel walk.<br />

Headlining the list were gems such as one employee<br />

didn’t like to use a <strong>com</strong>puter and felt the job simply<br />

wasn’t glamorous enough. Really? You mean<br />

deadlines, the need to understand pixels,<br />

and boring client meetings are the<br />

reality of today’s world?<br />

Of course, environment makes a difference. One employee<br />

quit because he didn’t like the smell of the studio, and another<br />

walked because the studio lighting “wasn’t right”. And as for<br />

the bizarre excuse one departing designer made – that he was<br />

making too much money and didn’t feel he was worth it – that’s<br />

just nuts.<br />

Some employees you do actually want to be rid of, such<br />

as this collection: one person was bored, and left; another felt<br />

he was over-employed; while a third quit because she didn’t<br />

want to work so hard, and besides, the location wasn’t terribly<br />

exciting. The staffer who left to join the Witness Protection<br />

Program in the US probably shouldn’t have made it through<br />

the door in the first place.<br />

One such Marie Celeste moment happened to me. A flighty<br />

designer had just started working on a sister magazine in a<br />

previous <strong>com</strong>pany, when she popped out for lunch after her first<br />

morning, and never came back. A second woman left abruptly,<br />

texting us a few days later saying that life was too short, and<br />

she was off to travel the world. Maybe it was my Sam Fox<br />

jokes?<br />

All this simply shows that working in the creative industry<br />

is much like any other business. Crappy Monday mornings,<br />

rubbish jokes from fellow workers, pale skin from the florescent<br />

lighting, and gritty eyes from staring at your monitor. Still, it<br />

beats being a lawyer, dar-ling.<br />

Matthew Bath<br />

d 31<br />

opinion


letters<br />

respond<br />

Contact d. Get issues off your chest.<br />

Send letters to dialogbox@digitmag.co.uk<br />

Please note that personal correspondence cannot be entered into.<br />

32 d<br />

Money matters<br />

Cheers for a great guide to the<br />

UK design industry as it stands<br />

(<strong>Digit</strong> 84) – and, more<br />

importantly for me, give me the<br />

chance to leave it around on<br />

my desk open on the page with<br />

the average salaries list for my<br />

boss to see. Now I’ve been<br />

given an instant raise to my<br />

rather meagre salary. Well<br />

done!<br />

Joan Smith (not my real name)<br />

Love the pictures, hate the type<br />

I have just received my first copy of <strong>Digit</strong> magazine.<br />

First impressions were really great. Just the sort of<br />

things I want to read about. But reading it gave me<br />

a headache. The typeface used for articles is far, far<br />

too small.<br />

Your designers should review their typographic<br />

study notes on readability. If newspapers and books<br />

were printed using type this small no one would buy<br />

them. Designers need to remember that the majority<br />

of the population do not have the acutely sharp<br />

sight of a 21-year-old. And not everyone reads<br />

magazines in bright daylight or in studio conditions.<br />

Even if you are young, try reading <strong>Digit</strong> as you<br />

travel home tonight on the moving top deck of a<br />

number 74 bus or in the soft-lit lounge bar .If you<br />

are older than 40 you will struggle. If it’s a struggle,<br />

then you’ll surely give up. Although you can see<br />

the individual words OK, scanning the lines and<br />

digesting the information is hard work. Because<br />

you are concentrating on the act of reading, the<br />

pleasure of reading is greatly diminished.<br />

After a few short articles I gave up and just<br />

skimmed through the magazine. This is a shame.<br />

Such a good thing spoilt by poor typographical<br />

design.<br />

Michael Hailstone<br />

d: We’re sorry that our choice of typeface is spoiling<br />

your enjoyment of <strong>Digit</strong>, but we’ve not had <strong>com</strong>plaints<br />

about it before. Our choice of the size of typeface <strong>com</strong>es<br />

from a desire to provide our readers with a wealth of<br />

information on every page without getting in the way<br />

of the luscious artwork that we know you’re equally<br />

interested in. Imago is one of the most readable fonts<br />

at any size – and too make it larger would leave us<br />

with room for less words or smaller/less pictures.<br />

This is not a choice any of us would like to make.<br />

One giant leap into 3D<br />

I was grateful for your article on 3D software for<br />

illustrators such as myself, as I’ve been trying to<br />

get into 3D for some time – but with little success.<br />

I think my work would really benefit from some<br />

true 3D elements as it’s always been kinda sci-fi.<br />

I’ve tried many different packages, including the<br />

‘learning editions’ of most of the 3D tools used by<br />

top effects <strong>com</strong>panies on big-budget Hollywood<br />

movies, and generally ended up more befuddled<br />

than Mr Magoo. They seem to speak a different<br />

language to the rest of us and the interface is<br />

beyond convoluted.<br />

Following your advice though, I checked out<br />

Strata CX and while the language is still arcane,<br />

the tools were a lot easier to learn - so cheers!<br />

Dennis Dissen<br />

d: Sometimes it does seem that the language used<br />

by 3D applications was devised by a particularly secretive<br />

old maths teacher, but it’s often necessary as 3D is by its<br />

nature more technical than 2D design, animation or video<br />

production. Perserverence is always the best way.<br />

A Vue to a kill<br />

I will never buy your books again because they are<br />

expensive but most of all you fuck people over by<br />

telling them there is great software on the CD like<br />

Vue D’Esprit but once you have bought the book<br />

it is only for Windows and not for Apple and this<br />

is false advertisement. Put it on the cover that it<br />

is only for Windows and not this sneaky shit that<br />

you first have to buy the book so that only then<br />

you can look inside the book to find this out.<br />

Thanks for nothing.<br />

Dennis Dissen<br />

d: For every free piece of software that we give<br />

away for free with the magazine, we always get a few<br />

<strong>com</strong>plaints that it doesn’t work with any platform that<br />

you care to mention. As flaming responses go though,<br />

this one is a classic.<br />

To be serious though, a quick look at our <strong>Digit</strong><br />

CD pages would have informed this reader that both<br />

of the full packages we offered on <strong>Digit</strong> 83’s CD<br />

were for Windows-only. Why? Because that’s how<br />

the <strong>com</strong>panies behind them made them.<br />

Oh well, we hope the six free full-size, royalty-free<br />

images; Aardan animations; Kempt Flash game – oh,<br />

and the fantastic creative magazine that <strong>com</strong>es with<br />

the CD – is enough to keep Mac users satisfied.


★<br />

star letter: Gay, straight – it’s still porn<br />

In response to your reply to the letter headed ‘Sense and suitibility’ in <strong>Digit</strong> 84:<br />

You had used an image that you referred to as ‘homoerotic’. and have ducked the issue by <strong>com</strong>paring it<br />

to the other erotic images used and printing letters that also miss the point and so strengthen your stance.<br />

The point is that the image was not homoerotic as you claim, it was pornographic. You are designers, so you<br />

know semiology; about signification – so by any intelligent assessment of that image (the position of the<br />

bodies, the facial expressions, the abscence of other meaning), it is pornographic, it overtly illustrates a<br />

sexual act. The other images are erotic, not pornographic as they intimate, not illustrate, a sexual act.<br />

You decided to print pornography in the name of design but have fended off criticism by labelling it<br />

‘erotica’ (which it isn’t) and deflecting the question by printing homophobic responses; however, it doesn’t<br />

alter the likelihood of your readers being offended by the inclusion of pornography and you have not<br />

addressed that question. If instead of your ‘homoerotic’ pic you had chosen one of a woman having<br />

anal sex, would you have printed it?<br />

Simon King<br />

d: We’re not denying that the image could be defined as pornographic. To quote Bill Hicks: “pornography is<br />

defined as something with no artistic merit but causes sexual thought. Well, that sounds like every <strong>com</strong>mercial I’ve<br />

ever seen”. However, we believe that in a serious discussion about what is acceptable for the use of sex and sexuality<br />

in design (in legal rather than moral terms), it’s useful to see examples from both sides of the line. It was there for<br />

academic interest, not to titillate – which so far no-one has accused us of. If the same advert had shown a woman<br />

having anal sex, and received the same response and condemnation from the ASA then, yes, we would have printed it.<br />

Write in & win<br />

This month, the star letter wins a copy of On the Road with Your <strong>Digit</strong>al Camera by Michael<br />

Freeman worth £16.95. It is the essential, all-in-one handbook for the digital photographer<br />

on the road and the definitive guide to planning a digital photographic assignment, trip,<br />

or holiday. The book is aimed at both professional and<br />

‘prosumer’ hobbyist photographers and is packed with<br />

detailed information on file downloads and backups,<br />

email and FTP image transmission, batteries and<br />

international power supplies. It’s written by one the most<br />

widely acknowledged experts in digital photography, and<br />

the author has travelled and taken pictures all around the globe.<br />

To order your copy of On the Road with Your <strong>Digit</strong>al Camera at a<br />

special price of just £13.45 plus FREE postage and packing (worth<br />

an additional discount of £3.50), visit www.ilex-press.<strong>com</strong>/digit<br />

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Editor-in-chief Matthew Bath matthew@digitmag.co.uk<br />

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Reviews editor Neil Bennett neilb@digitmag.co.uk<br />

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Sub editor Andy Penfold andyp@digitmag.co.uk<br />

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CD editor Richard Clooke richard_clooke@idg.<strong>com</strong><br />

ADVERTISING<br />

Advertising manager Marcus Wilkinson marcusw@digitmag.co.uk<br />

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Classified sales executive Andrew Pamphilon andrewp@digitmag.co.uk<br />

Contact <strong>Digit</strong> advertising on 020 7071 3681<br />

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Marketing executive Jaime Parker jaimep@digitmag.co.uk<br />

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Managing director Kit Gould kit_gould@idg.<strong>com</strong><br />

CONTRIBUTORS<br />

Deborah Bonello, Michael Burns, Joanne Carter, Simon Danaher, Simon<br />

Eccles, Ed Ewing, Ben Frain, Jan de Schrijver<br />

TYPEFACES<br />

Imago BQ, EvoBQ, Helvetica, Jigger<br />

PRODUCTION SERVICES / DIGITAL STOCK PHOTOGRAPHY<br />

Printed by St Ives (Roche) / Stock photography from Getty Images, plus<br />

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WORLD LEADERS IN IT PUBLISHING<br />

If we could... bring something back from the dead<br />

Matt Lynn Chris Neil Andy Dan<br />

d 33


pitch design<br />

34 d<br />

Illustration by Ben Beach & Mark Graham, www.ilovedust.<strong>com</strong>


Pitching for work is vital to landing the good jobs.<br />

The process is loathed by some, but it can be as<br />

creative as the account that’s up for grabs. Here’s<br />

how to charm the people holding the purse strings.<br />

S<br />

ometime during the 1970s, the late Sir<br />

Peter Parker, then head of British Rail,<br />

went to the offices of the advertising<br />

agency Allen, Brady & Marsh to hear a pitch<br />

for his <strong>com</strong>pany’s advertising account. Some<br />

45-minutes after his arrival, a very unimpressed<br />

Parker was still sitting, fuming, in the agency’s<br />

reception area surrounded by a disgusting<br />

array of over-flowing ash trays and polystyrene<br />

coffee cups. Having had enough, Parker stood<br />

up to march out of the reception but was cut<br />

off at the agency’s front door by its chief<br />

executive Peter Marsh, who said: “This is<br />

what it’s like for your customers every day<br />

of the week.” He won the account.<br />

Fast-forward to the present day and<br />

the pitch process is still vital for creative<br />

<strong>com</strong>panies when it <strong>com</strong>es to winning new<br />

business. But it’s not all drama. The use<br />

of pitch theatre such as that employed by<br />

Marsh and co above tends to be favoured<br />

more by advertising than the new-media<br />

industry. However, there are rules and<br />

processes that creatives agree are<br />

necessary ingredients for a successful pitch.<br />

The type of pitches agencies get involved<br />

in tends to vary by discipline. In new-media,<br />

for example, agencies find themselves pitching<br />

to existing clients as often as new ones<br />

because most work is done on a project-byproject<br />

basis. On the other hand, ad agencies<br />

tend to work for clients on a retainer, and pitch<br />

for new ones when they <strong>com</strong>e up for grabs.<br />

Either way, the pitch process is crunch time<br />

for an agency, so getting it right is paramount.<br />

Before the big day, there are things<br />

BY DEBORAH BONELLO<br />

agencies can do to make sure it is as prepared as possible to wow the client.<br />

Tom Adams, co-founder of Mook, the creative digital design consultancy,<br />

says his agency generally insists on meeting the client before a pitch.<br />

“We won’t do any creative work without first meeting with the client,” he<br />

says. “Just relying on a written brief can be misleading so we need to qualify it.”<br />

Adams says the agency has its own way of understanding a brief. “We have<br />

a questionnaire that we send over, and it almost writes the brief for them. It asks<br />

them everything from how much traffic they expect on their site through to which<br />

sites, even those not in their sector, they admire,” he says.<br />

Mark Chalmers, a creative partner at Amsterdam-based advertising<br />

agency Strawberry Frog, says: “Too many people assume the client’s brief is set<br />

in stone. What they think they want and what they need are often different things.<br />

It’s essential to talk over the issues and get to the heart of the matter. Start off<br />

from the same agreed piece of paper.”<br />

It is also worth considering whether a pitch is worth getting involved with<br />

in the first place. Jon Bains, founder of the digital creative agency Lateral, has<br />

little love for the pitch process. “I absolutely hate pitching,” he says. “It’s the<br />

worst, most pointless exercise in the universe and you spend a ridiculous<br />

amount of time working on them.”<br />

He says it’s important to choose your battles. “The main deciding factor<br />

is budget, to be blunt.”<br />

Adams agrees. “We try not to do more than two a month. We probably<br />

get 200-300 in<strong>com</strong>ing requests for pitches a year.”<br />

In the case of new-media work, often an agency has to actually do some of<br />

the work in order to be able to present something to the client. This costs both<br />

money and time. Generally, if the project is a Web site, experts say the best idea<br />

is to put together a prototype of the site that is a few pages deep. It will give the<br />

client a strong idea of what the site will look like and how it will work without<br />

requiring the agency to pretty much build the whole thing on speculation.<br />

Once you have decided to pitch in, do your homework. “Show that you’ve<br />

put some effort in and you’re really trying to understand what the client does.<br />

d 35


pitch design<br />

Do anything you can to put yourself in the<br />

shoes of that brand’s customers,” says Paul<br />

Mallett, managing director of digital marketing<br />

agency Swamp.<br />

Vox pops<br />

He says before going into a pitch, he and<br />

his colleagues often go out into the street<br />

to speak to the public about what they think<br />

about a certain brand or <strong>com</strong>pany. They<br />

record the street interviews and then edit<br />

them into a vox pop linear film to show the<br />

client during the brief. This is a good way<br />

of breaking the ice, as well as showing the<br />

client that you’ve done<br />

your research – plus you<br />

can place some funny,<br />

anecdotal <strong>com</strong>ments<br />

from Joe Public.<br />

Glyn Britton,<br />

managing partner at the<br />

<strong>com</strong>munications agency<br />

Ingram Partnership, says<br />

once you know you’re<br />

pitching for a piece of<br />

business, you should get<br />

cracking straight away. “Two weeks is<br />

regarded as plenty of time but it’s not<br />

unusual to be given two days. It’s really<br />

important not to sit on the brief – start work<br />

on it immediately. Rehearsal is absolutely<br />

key. Understanding the client’s business<br />

is important but you’ll never do it better<br />

than them.”<br />

Ashley Friedlein, chief executive of<br />

E-consultancy, says: “The most important<br />

thing is to understand the client’s market,<br />

customers, and <strong>com</strong>petitors. The classic<br />

mistake is for agencies to go into a pitch<br />

meeting and tell the client what it needs.”<br />

Once you’ve done your homework and<br />

36 d<br />

TOO MANY<br />

PEOPLE<br />

ASSUME<br />

THE CLIENT’S<br />

BRIEF IS SET<br />

IN STONE<br />

MARK CHALMERS<br />

the time <strong>com</strong>es to pitch, it’s important to<br />

send the right people to meet the client.<br />

Chalmers at Strawberry Frog says never<br />

send any more people than the client is<br />

sending, otherwise they’ll be outnumbered.<br />

“You’ll dominate the talking and have a couple<br />

of spare parts. Quality client time is precious,<br />

you need to hear what they have to say.<br />

“When we pitched for the European Ikea<br />

business there were three of us in a room<br />

of twelve. It was great because the focus<br />

was on our work. You could have heard<br />

one of their elusive alun keys drop.”<br />

You should avoid sending in the big<br />

guns to pitch for work. The<br />

danger is that clients will be<br />

disappointed when they find<br />

that the people working on<br />

their business day-to-day<br />

won’t be the people they<br />

trusted their business with.<br />

“The team who will do the<br />

work are sent in – that is<br />

a pitch basic,” says Britton<br />

at the Ingram Partnership.<br />

In terms of environment,<br />

some agencies encourage clients to go to<br />

their offices when they’re pitching. This gives<br />

the agency more control over what the client<br />

hears and sees as part of the pitch. This isn’t<br />

always a luxury that’s available, though, and<br />

if you’re pitching in a client’s office always<br />

get there early to give yourself time to set up<br />

and avoid fiddling around with laptops and<br />

projectors when the client’s in the room.<br />

Once you’re in the room, a lot of your<br />

success will <strong>com</strong>e down to the chemistry you<br />

have with the client team. Ultimately, the client<br />

reps are looking for someone they’re going to<br />

enjoy working with. It’s important that you like<br />

them too – you must try and gauge whether<br />

Above: These mood boards<br />

were made by Random<br />

Media for Creativity<br />

Incubator, a site aimed<br />

at engendering creativity<br />

in the work place. Using<br />

mood boards in your<br />

pitches gives you something<br />

physical to hand to clients,<br />

and gives you visual material<br />

to refer to. An over-reliance<br />

on PowerPoint-style<br />

presentations can be<br />

boring for the client.<br />

TOP TEN TIPS<br />

from Ashley Friedlein, chief<br />

executive of E-consultancy.<br />

www.e-consultancy.<strong>com</strong><br />

1. Most important of all, you<br />

must show the client that you<br />

understand their market, their<br />

customers, and their <strong>com</strong>petitors.<br />

For example, you could do some<br />

independent market research on<br />

their customers to show you<br />

understand them.<br />

2. Question their brief but also<br />

address all questions in briefs<br />

to the letter and then give<br />

more than they asked for.<br />

3. When it <strong>com</strong>es to the creative,<br />

don’t present three finished<br />

options. Focus on demonstrating<br />

your creative process, your<br />

creative insight, and your<br />

creative thinking. Don’t rely on<br />

PowerPoint, but use multiple<br />

media including mood boards,<br />

environments, paper, and<br />

models. Mix it up. Get them<br />

inspired with your approach<br />

and abilities. Present just your<br />

strongest single concept and<br />

how you got there rather than<br />

pre-done variations.<br />

4. Be transparent about costs.<br />

The cheapest cost is not<br />

always the project winner,<br />

but transparent costing is<br />

very important in building trust,<br />

and trust does win pitches.<br />

5. Have an opinion on how they<br />

<strong>com</strong>pare to their <strong>com</strong>petitors,<br />

be strong in your opinions, be<br />

challenging, be brave. If they<br />

really need help, don’t be afraid<br />

to say. Often the bravest and<br />

strongest opinions win through.<br />

6. Flag up your relevant<br />

experience – clients need<br />

reassurance on your abilities,<br />

strategically, technically,<br />

creatively, and in your<br />

process expertise.<br />

7. Talk about return on<br />

investment (ROI) and being<br />

on-time, on-brand, and onbudget.<br />

Use testimonials to<br />

prove your claims.<br />

8. Remember you operate in an<br />

oversupplied market and clients<br />

tend to choose on personality<br />

whims. Therefore do as much<br />

soft research about personalities<br />

in the pitch as possible. If the<br />

client has women on their pitch<br />

team, then make sure you do too.<br />

Phone several times before the<br />

pitch to ask questions and get to<br />

know them better.<br />

9. Be animated and inspiring. Be<br />

keen, look keen. Be confident,<br />

but never arrogant.<br />

10. If offered a choice, early slots<br />

are better as the clients tend to<br />

be fresher. If you are allocated<br />

a slot at the end of the day,<br />

make sure you are quick and<br />

concise. In any case, keep the<br />

whole presentation down to<br />

45 minutes at the very most,<br />

anything longer than that and<br />

you risk boring everyone.


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pitch design<br />

PITCH THEATRE:<br />

THE LEGENDS<br />

Saatchi & Saatchi, when<br />

pitching to Toyota, put a<br />

model of the car in the front<br />

window of the agency. This<br />

required the removal of the<br />

window in order to get the<br />

car in. When the client<br />

turned up it was the wrong<br />

model, so when he came<br />

for the second round meeting<br />

the agency put a second<br />

model in reception.<br />

Media<strong>com</strong>, the media<br />

agency, pitched for the<br />

Royal Bank of Scotland and,<br />

to prove its <strong>com</strong>mitment to<br />

the bank’s business, included<br />

a share certificate for half<br />

a million pounds in the<br />

<strong>com</strong>pany as part of its<br />

presentation.<br />

When <strong>com</strong>munications<br />

agency The Allmond<br />

partnership pitched for<br />

Weetabix, the agency<br />

transformed part of its offices<br />

into a supermarket aisle for<br />

cereals, to demonstrate<br />

its understanding of<br />

Weetabix’s customer<br />

visibility, profile, and<br />

<strong>com</strong>petition. They won<br />

the business.<br />

Advertising agency Publicis<br />

once staged a pitch for an<br />

Italian confectionary brand<br />

in an Italian restaurant. An<br />

obvious idea perhaps, and<br />

a small detail, but it made<br />

a big difference.<br />

38 d<br />

or not they are right for your business and<br />

the kind of people you want to work for.<br />

Ben Swindell, a creative director at<br />

Holler <strong>Digit</strong>al, says it’s important to get your<br />

personality across during the meeting. “If they<br />

haven’t met you before then they’re sizing you<br />

up to see if they can work with you,” he says.<br />

Chemistry set<br />

You want your pitch to be memorable, and<br />

you want the client to trust you and like you,<br />

and one of the ways that agencies try to do<br />

this is via the use of pitch theatre, which<br />

makes it look as though they’ve gone the extra<br />

mile for the client. From examples as extreme<br />

as that used by Marsh and his associates to<br />

win over British Rail, to just attention to small<br />

details, gimmicks can<br />

really help to make an<br />

impression on the client.<br />

Chalmers at<br />

Strawberry Frog says:<br />

“We do everything we<br />

can to bring our proposal<br />

to life. Since when did<br />

someone say ‘pitch on<br />

PowerPoint’? We are the<br />

agency, we should be the<br />

refreshing change to the<br />

daily norm. We won<br />

Emirates in Bloomingdale’s board room<br />

in New York City, we’ve pitched in people’s<br />

houses, we’ve even pitched in our pants.<br />

Pitch theatre has to be relevant.”<br />

On the other side of the coin, pitching<br />

can be a long and arduous task for the<br />

client as well as the agency, as they have to<br />

have lots of different meetings with different<br />

agencies. Anything that makes the process<br />

more interesting and entertaining for the<br />

client has got to be a good thing and will<br />

score you brownie points.<br />

However, experts were quick to mention<br />

the perils of pitch theatre.<br />

Kathleen Saxton, marketing director at<br />

Saatchi & Saatchi, says that pitch theatre<br />

can work wonders, but you have to research<br />

the client. “It has to be relevant, smart and<br />

memorable,” she says. “The best theatre<br />

should all draw from the central idea the<br />

agency is re<strong>com</strong>mending and support the<br />

team, rather than overshadow the thinking.<br />

Theatre needs lots of rehearsing, so the<br />

team feels <strong>com</strong>fortable with all the props.<br />

“There is sometimes a risk that if you are<br />

struggling to crack the strategy or overall idea<br />

that pitch theatre will be ramped up to mask<br />

the shortfall – especially in this market when<br />

we all know that every agency on the list will<br />

be pulling out all the stops.”<br />

Pitch theatre tends to be more the<br />

territory of advertising agencies than newmedia<br />

design and graphic shops. New-media<br />

experts are rather cynical about its value.<br />

Adams at Mook says: “What we tend<br />

to find with graphic design and online<br />

advertising is clients are not taken in by<br />

pitch theatre. They’re quite business-like<br />

and want to see the quality of our creative<br />

work. It’s less about theatre and more about<br />

putting together a solid<br />

creative pitch that they’re<br />

impressed with.<br />

“Very experienced clients<br />

know whether they can trust<br />

you to do their work based<br />

on your previous work for<br />

them or other clients.”<br />

Bains at Lateral isn’t a<br />

fan either. “We don’t do that<br />

but it can work,” he says.<br />

“It depends on who you’re<br />

talking to. Every agency has<br />

its own style. Ours is brutal honesty. We like<br />

to think that agencies hire us because we’re<br />

straightforward and no bullshit.”<br />

Britton at The Ingram Partnership says<br />

that the power of pitch theatre is limited.<br />

“Quite often clients are seeing a range of<br />

agencies, all of whom could deliver what<br />

they need. Theatre won’t win it for you<br />

– being prepared will. Be able to answer<br />

all their questions,” he says.<br />

More important is the need to keep a<br />

pitch simple. This is especially relevant to<br />

agencies pitching for new-media business.<br />

Lateral’s Bains says: “The problem is that<br />

in our industry a lot of the time you’re pitching<br />

to people who don’t know the area.”<br />

Although most clients have specialists<br />

in-house to deal with new-media<br />

developments and marketing, often the client<br />

isn’t a specialist and throwing a load of Webspeak<br />

at them is only going to confuse them.<br />

“Make sure that you talk at a level they<br />

understand. As an industry, we often talk<br />

DO ANYTHING YOU CAN TO PUT<br />

YOURSELF IN THE SHOES OF<br />

THAT BRAND’S CUSTOMERS<br />

PAUL MALLETT<br />

PITCH<br />

THEATRE<br />

HAS TO BE<br />

RELEVANT,<br />

SMART, AND<br />

MEMORABLE<br />

KATHLEEN SAXTON


Above & left: Random Media created these mood<br />

boards when successfully pitching for work on the<br />

video game The Getaway: Black Monday.<br />

over people’s heads,” says Bains.<br />

Richard Exon, new business development<br />

director at advertising agency BBH, says that<br />

rule applies to other disciplines. “Aim for clarity<br />

and simplicity. That’s the pitch’s job - to edit<br />

thousands of hours of creativity and thoughts<br />

into a presentation.”<br />

The idea of simplicity should be regarded<br />

as a golden rule. Pitching with lots of good<br />

ideas just isn’t, well, a good idea.<br />

“In all cases answer the brief simply and<br />

clearly,” says Chalmers at Strawberry Frog.<br />

“Average concentration span is 40 minutes,<br />

go with your gut and pitch the creative you<br />

really believe in. Few people can stomach<br />

five different routes and sustain excitement<br />

or a coherent response. Enjoy your work and<br />

be confident about it. Ultimately advertising<br />

is a confidence game.”<br />

Best foot forward<br />

Mallet at Swamp believes one of the hardest<br />

things is narrowing creative ideas down.<br />

“Never go in with loads of ideas,” he says.<br />

“Most <strong>com</strong>panies are looking for <strong>com</strong>panies<br />

to advise them. So never go in with 15 ideas<br />

– you’ve got to get them down to three. Then<br />

you have to decide what order to present<br />

them in – my advice would be to put the<br />

strongest idea first.”<br />

There are other factors which will<br />

affect the way an agencies pitches. How<br />

much creativity exists within the recipient<br />

organization often defines how a creative<br />

agency approaches them.<br />

Benn Achilleas, design director at Neoco,<br />

says: “If we’re pitching to creative clients then<br />

we’ll go straight into the work and it will tend<br />

to be more expressive. With blue-chip clients<br />

we’re more straightforward and logical.”<br />

Odd though it may seem, many agencies<br />

find that the bigger the client, the more<br />

relaxed the representatives tend to be. The<br />

marketing or Web-development budgets of<br />

smaller <strong>com</strong>panies tend to be much more<br />

modest than big conglomerates, and therefore<br />

more personally precious to the people<br />

involved, who might own a stake in the<br />

<strong>com</strong>pany or have started it up themselves.<br />

Adams at Mook says that the seniority<br />

of the people in the pitch meeting will also<br />

affect how Mook puts together its pitch.<br />

“You have to tailor what you say<br />

depending on the experience of the person<br />

you’re presenting to. Senior people want to<br />

know what they’re getting for their money,<br />

whereas junior people tend to be more<br />

impressed by the visual,” he says.<br />

The format of pitch meetings – which<br />

usually takes place in board rooms or equally<br />

formal surroundings – tend to encourage the<br />

process to be equally formal, and sometimes<br />

it’s good to move away from this. The meeting<br />

should be about reciprocity. Just trawling<br />

d 39


pitch design<br />

through a PowerPoint presentation can be<br />

boring for the client, and it’s generally one<br />

way. Some agencies say using different rooms<br />

for different parts of the pitch – creative<br />

versus strategic for example – gets the client<br />

up and out of their seat, and creates little<br />

mini-breaks throughout the meeting.<br />

BBH’s Exon says: “It’s very important when<br />

pitching to maintain your receptive as well as<br />

transmission modes. It’s tempting to go into<br />

transmit mode, but then you can miss a lot<br />

– you should try to spend half of your time in<br />

the pitch listening.” Watch the client’s reaction<br />

– if something isn’t going down well then cut<br />

it down or just move onto the next part.<br />

Clients appreciate<br />

honesty, too. The<br />

E-consultancy’s Friedlein<br />

says that during a pitch<br />

it’s important to be<br />

transparent about costs,<br />

even if they’re higher<br />

than the client might<br />

expect. This manages the<br />

client’s expectations, and<br />

will prevent the agency<br />

from looking like it’s<br />

trying to sneak extra costs into the business<br />

after having the won the account. “This builds<br />

trust. If a client feels they can trust you it goes<br />

a long way towards winning a pitch,” he says.<br />

The tools you use to present your ideas are<br />

also important. Although PowerPoint and<br />

projectors seem to be the equipment of choice<br />

for most creative agencies when pitching for<br />

new work, more and more <strong>com</strong>panies – even<br />

those showcasing digital creative – are using<br />

storyboards and other props to wow clients.<br />

This helps to step out of the predicted<br />

formality of the pitch situation and encourages<br />

more sitting and pointing around a table and<br />

40 d<br />

THE CLASSIC<br />

MISTAKE IS<br />

TO GO IN AND<br />

TELL THE<br />

CLIENT WHAT<br />

IT NEEDS<br />

ASHLEY FRIEDLEIN<br />

less staring at screens. It aids you in your<br />

quest to be one of the more memorable<br />

meetings for the fatigued client.<br />

Mallet at Swamp says: “When we’re<br />

presenting interactive ideas we’ll still do it<br />

on boards as it keeps it tactile, gets people<br />

involved and stops them staring at a screen.”<br />

Benady at Random Media says boards<br />

are a must over projectors: “We always use<br />

boards. New media agencies generally use<br />

projectors but we use boards which have a<br />

bigger impact. We always use mood boards<br />

that tell the story of how the idea developed.”<br />

Strawberry Frog try to use as many<br />

different things as possible, says Chalmers:<br />

“We try and have a variety<br />

of equipment. It’s more<br />

interesting. From magazines<br />

to pick up, to films, to boards<br />

or posters. It’s important to<br />

have something out you can<br />

refer back to. Projecting work<br />

only allows you to see one<br />

thing at a time. A linear<br />

presentation is fine if your<br />

clients have a photographic<br />

memory.”<br />

So, when the pitch is over how do you<br />

gauge whether it’s a win or lose situation?<br />

“Three times now we’ve been in a pitch<br />

and they’ve really gushed about it afterwards<br />

but then we’ve not won the business,” says<br />

Benady. “Then often the people who seemed<br />

like the least impressed ring us back and<br />

hand us the account.”<br />

Adams at Mook is equally confused.<br />

“We find that the more positive the meeting<br />

then the less likely it is that we’ve won. The<br />

more poker-faced and thoughtful the client<br />

looks then the more likely we are to get<br />

the business.”<br />

THE PITCH’S JOB IS TO<br />

EDIT THOUSANDS OF<br />

HOURS OF CREATIVITY<br />

INTO A PRESENTATION<br />

RICHARD EXON<br />

Above & left: These visuals were put<br />

together by digital agency Holler as<br />

part of a pitch to create a microsite<br />

for Eurostar’s Ski Train service.


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animatics<br />

42 d<br />

Above: Just-released Antics Pre-Viz<br />

puts movie-style animatics and previsualization<br />

in the hands of the<br />

consumer for under a grand.<br />

nimatics<br />

Animatics gets George Lucas all hot and<br />

sweaty. We lift the lid on what he knows<br />

and what you’ve been missing. BY ED EWING<br />

T<br />

hirty years ago when George Lucas was developing<br />

the Star Wars trilogies, he used footage of World War II<br />

dogfights to show his stop-start model-animators what<br />

he wanted the final battle in his film to look like. His sketched<br />

storyboards were legendary for their detail, and when The<br />

Empire Strikes Back came around he used traditional techniques<br />

to roughly animate them on film. Crude, pencil-drawn sketches<br />

of AT-AT Walkers stop-framed their way through Lucas’ moving<br />

storyboard, and into cinematic history.<br />

Fast-forward 20 years and Lucas was taking full advantage<br />

of new technology to give him the creative control he craved.<br />

“George can finally ‘sculpt’ the film itself,” gushed the<br />

StarWars.<strong>com</strong> Web site in 1998. “Using animatics, the film<br />

has be<strong>com</strong>e a responsive medium. As a result, Episode I will be<br />

closer than ever to the Star Wars movie that George wants to see.”<br />

Skip ahead another technological light-year to <strong>2005</strong> and<br />

animatics – or 3D previsualization – is an important and influential<br />

part of the movie-making process. It’s not unusual for entire films<br />

to be blocked out in animatics, for actors to act against a bluescreen<br />

with animatic footage to guide them, or for directors to<br />

work-up ideas in animatic as part of their pitch. And it’s not just<br />

Lucas and his Hollywood colleagues who have access to the<br />

technology – software like RealViz StoryViz and Antics Pre-Viz<br />

can put studio-style power in your laptop.<br />

Cruise control<br />

David Dozoretz is at the forefront of animatics in Hollywood.<br />

In the mid-90s he was an art director assistant at Lucas’ studio,<br />

Industrial Light and Magic (ILM). ILM was trying to sell Paramount<br />

the idea of a helicopter and train chase on a new movie, Mission:<br />

Impossible. Dozoretz was asked to make an animatic to<br />

demonstrate the excitement and flow of the scene.<br />

“In four weeks we put together 100 low-res shots,” Dozoretz<br />

explains in his online bio. “It was the first time CG animatics had<br />

been used to previsualize an entire sequence.” That animatic<br />

pitch helped sell the film not only to Paramount, but to movie<br />

star Tom Cruise as well.<br />

It also made Dozoretz’s career. Lucas saw the animatic and


d 43


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asked the then 24-year-old Dozoretz to help him with his fourth Star<br />

Wars movie.<br />

“George’s storyboards were fantastic,” says Dozoretz, “but as he<br />

got into doing animatics we left many of them behind.”<br />

But Lucas wasn’t into the technology for its own sake: “It’s about<br />

filmmaking,” says Dozoretz, who originally used Form.Z but now uses<br />

Maya with After Effects and Premier for <strong>com</strong>positing. “George knows<br />

what filmmaking tools work for him and animatics are one of those<br />

tools.” In the end, 45 minutes of Episode I was previsualized in 3D<br />

before filming started. By the time it came to work on Episode II,<br />

the entire movie was shot in animatics.<br />

Narrative and control<br />

Lucas uses animatics as a narrative tool: his animatic team headed<br />

by Dozoretz concentrate almost entirely on storytelling, plot, and<br />

character development.<br />

Learning to fly<br />

Oliver Hotz took pre-viz and animatics a step further<br />

when working on The Aviator. While steps 1-4 show<br />

the XF-11 spy plane and the pilot, Howard Hughes<br />

(Leonardo DiCaprio), crashing in Beverly Hills, stills 5<br />

and 6 show Hotz’s motion control camera and motion<br />

Above: George Lucas’<br />

remarkably detailed<br />

storyboards were left<br />

redundant when he<br />

discovered what could<br />

be achieved with<br />

animatics.<br />

control base. Shots developed in animatic<br />

were programmed into the live action rig and<br />

the camera and the sequence was then run.<br />

If the rig set-up couldn’t handle the<br />

movement required for the shot, the filmmakers<br />

But as well as creative control, animatics give filmmakers<br />

acute technical control. California-based <strong>com</strong>pany Pixel<br />

Liberation Front (PLF) has a reputation for hardcore problemsolving<br />

using animatics. The <strong>com</strong>pany has worked on dozens<br />

of films, from Disney’s My Favourite Martian to the Matrix<br />

series. Ron Frankel was a member of PLF before setting up<br />

his own <strong>com</strong>pany, Proof Inc. Frankel says he worked with<br />

both creative- and technical-minded directors.<br />

Spielberg, he says, wanted to “get the major beats down.”<br />

David Fincher on the other hand wanted: “a map for each setup<br />

– with equipment, what lens was needed, camera moves,<br />

and actor placements,” when he came to make Panic Room.<br />

Panic Room is set in a four-storey Manhatten brownstown.<br />

The house is equipped with a “panic room”, a refuge in case<br />

of intruders. On the first night in their new home Meg Altman<br />

and her daughter are burgled, forcing them to retreat to the<br />

panic room. The film unfolds from there, as the intruders try<br />

to force their way in. The camera is king in this movie,<br />

sweeping seamlessly through the building and between<br />

floors, ratcheting up the tension.<br />

Each shot was meticulously prepared. “David decided<br />

to previsualize the entire film,” says Frankel. “We rendered<br />

everything out as AVI files … we could load up an AVI file,<br />

the director could make changes as he was sitting there<br />

and we could hit a button for the next frame capture.<br />

Sometimes he’d still be talking when we were able to<br />

show him the new version.”<br />

A feature of animatic is its un-realism. It means<br />

1 2 3<br />

4<br />

IN <strong>2005</strong>, ANIMATICS<br />

IS AN IMPORTANT AND<br />

INFLUENTIAL PART OF<br />

THE MOVIE-MAKING<br />

PROCESS<br />

5<br />

could <strong>com</strong>pensate with camera movement.<br />

Hotz says: “For me and everyone on set, that was<br />

the most fascinating and beneficial part. The motion<br />

control/base worked so well I’m going to use it on<br />

every project now.”<br />

d 45<br />

animatics<br />

6


animatics<br />

ANIMATICS GIVE<br />

FILMMAKERS<br />

CREATIVE AND<br />

TECHNICAL<br />

CONTROL<br />

characters don’t have to be as fully<br />

developed as full CG. Frankel explains:<br />

“There’s no point in getting bogged<br />

down with <strong>com</strong>plex character animations<br />

that might take days to create. With<br />

Softimage|XSI we created a library of poses.<br />

Characters would sort of skate along, look<br />

left and right, gesture this way and that.”<br />

Extensive planning bore fruit. With the<br />

shots modelled as animatics it was possible<br />

to decide how the physical set was to be constructed<br />

to allow the director’s dynamic shots.<br />

In the end, they built a set like a skyscraper – a<br />

steel box cantilevered so any wall could be moved out.<br />

Director’s cut<br />

Back then that was unusual. Now it’s almost normal. When<br />

Martin Scorsese was directing The Aviator he had immediate<br />

feedback and control and could view different shots, with<br />

different lenses from a “virtual camera” in realtime on a laptop.<br />

When he found a sequence he liked, he pulled it back up and<br />

replayed it on the actual set. The development there was the<br />

use of motion capture software. Using Kaydara MOCAP<br />

resulted in realtime movement through a 3D set. Kaydara’s<br />

roots in game-engine technology helped.<br />

Animatics are not the sole preserve of the director.<br />

For actors working on bluescreen it is often the only visual<br />

reference they have. Jude Law and Gwyneth Paltrow, stars of<br />

20<strong>04</strong>’s Sky Captain and the World of Tomorrow, spent a month<br />

Aviation, guaranteed<br />

Oliver Hotz was pre-viz supervisor on The<br />

Aviator. Responsible for four major VFX<br />

sequences he and a colleague created 25<br />

minutes of previsualization. “We previsualized<br />

every shot, not just the visual effects shots,”<br />

he says. “That helped all of us, including the<br />

director and editor, get a better feel for the<br />

flow of the sequence. When we moved into<br />

the production phase, the pre-viz was also used<br />

as a bidding template for soliciting quotes from<br />

the model shops and special effects houses.”<br />

In production the pre-viz was crucial.<br />

Complicated shots were planned using<br />

animatics, then programmed into motion<br />

control cameras.<br />

“One of the inherent problems of<br />

shooting motion control is it’s usually very<br />

time consuming,” says Hotz. “We had to<br />

find a quicker way.<br />

“I split up the pre-viz animation into two<br />

parts. One was used to drive the motion-base,<br />

which had the full-scale cockpit on it. The other<br />

one drove the motion control camera used for<br />

the actual filming.<br />

“This process turned out to be so<br />

effective that even on location we could<br />

make adjustments or even frame new shots<br />

within minutes. All we had to do was write<br />

out new control files for the two systems<br />

and we were good to go. If the director on<br />

set wanted to try a different angle or setup,<br />

46 d<br />

Above & right: Machinima<br />

is little known outside the<br />

gaming world, but uses games<br />

consoles to allow users to<br />

create their own animatics.<br />

Spielberg is said to be a fan.<br />

Below right: Antics Pre-Viz<br />

is one desktop solution that<br />

allows real-time editing of<br />

animatic storyboards.<br />

we could quickly ac<strong>com</strong>modate that.<br />

Hotz says Maya was the tool of choice,<br />

since it offered the flexibility he needed. “Even<br />

before we went on set, we could check a mockup<br />

of the motion base and the motion control<br />

camera, and preview what they would do, all<br />

within Maya,” he says. “We had all of the realworld<br />

physical limitations of the platforms built<br />

in so we could easily see if the motion-base or<br />

the motion control camera was reaching its<br />

limits, and adjust accordingly.”<br />

www.oliverhotz.<strong>com</strong><br />

acting against a<br />

bluescreen. The entire<br />

movie was previsualized<br />

shot by shot before<br />

shooting began in<br />

London. For Law and<br />

Paltrow playing on an<br />

empty set, the only way<br />

to work was to look at<br />

the animatics of<br />

themselves on screen and then navigate the grids and<br />

markers on the floor which had been plotted there by<br />

the animatic previz.<br />

The future<br />

A natural extension of that, and one which has been toyed<br />

with in Hollywood, is making full length 3D pre-viz films before<br />

green-lighting them. An idea studio accountants would surely<br />

love, but actors deplore.<br />

But as animatics get easier to make, that can’t be far off.<br />

No longer the preserve of a Hollywood elite, off-the-shelf<br />

previz applications are here, creating a perfect pitch-tool<br />

for the advertising and design industry. Antics Pre-Viz and<br />

Realviz StoryViz do similar things, though there’s a big<br />

difference in price – Pre-Viz costs £750, while StoryViz<br />

costs $3,600 (around £1,900).<br />

The software is designed to be user-friendly, building<br />

on game-engine roots, and lets users create animations in<br />

real time. The walking motion of off-the-peg characters is<br />

streets ahead of the “skating” characters developed for use<br />

in Panic Room.<br />

“What sets Antics apart is that it is not another variation<br />

on traditional keyframe animation,” says Antic’s Mark Burton.<br />

“Instead, like a videogame, it harnesses the robust processors<br />

and graphics cards of PCs to offer real-time interactivity.”<br />

Released on March 1 this year, Antics has already been<br />

road-tested on a Hollywood production, says Burton. Its main<br />

selling point, he says, is its ease of use: “It has intelligence<br />

built in. With a simple click, you can direct a character<br />

towards a chair and it ‘knows’ to sit down.”<br />

Users can pick drag-&-drop environments and characters<br />

from a library of content, while characters can be instructed<br />

to move and pick up objects, just like in gaming. “Pick up the<br />

TV and go downstairs” is all you have to type for the animatic<br />

character to do just that, according to the developers<br />

Alternatively, you might like to try: “pick up light sabre, chop<br />

Darth Maul in half”. That’s what George Lucas would do.


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“The SpaceBall creates an<br />

immersive experience. It feels like<br />

you are shaping your world rather<br />

than drawing it.”<br />

-Sefan Baier, Director of Production, Streamline Studios<br />

HOW?<br />

Two Handed Power<br />

Why do award-winning studios like Streamline Studios<br />

choose to use 3Dconnexion motion controllers? Used<br />

along with your standard mouse or stylus, a 3D controller<br />

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projects<br />

IT’S LIKE<br />

NOTHING THAT<br />

HAS BEEN<br />

SEEN BEFORE<br />

ON BRITISH<br />

TELEVISION<br />

WILL COHEN<br />

www.mill.co.uk<br />

40-41 Great Marlborough Street<br />

London, W1F 7JQ<br />

020 7287 4<strong>04</strong><br />

48 d


DOCTOR WHO<br />

Everyone’s favourite Timelord is back, with a new BBC series and a<br />

huge array of effects created by The Mill. <strong>Digit</strong> bagged the first look…<br />

By Matthew Bath<br />

t’s been a long time – even for a Timelord – but the wait for the new<br />

series of the cult science-fiction drama Doctor Who has been worth<br />

I it. After a break of 16 years – the last TV series episode aired in 1989<br />

– the BBC is set to play-out a revitalized, revamped, and stunningly realized<br />

series that features richly detailed plots, fine characterization, and a level of<br />

visual effects that simply haven’t before graced British TV screens. In a word,<br />

the new Doctor Who – starring Christopher Eccleston, Billie Piper, and a<br />

dizzying array of alien creatures – is amazing.<br />

Since the announcement that Doctor Who will see his Tardis materialize<br />

on our screens, speculation over the series has been rife. Who fans have<br />

filled Web sites with gossip and snatched on-location photos. Even national<br />

newspapers have joined in the guessing game as to how the series will pan<br />

out. Will the Daleks return? Will the Cybermen make an appearance? Can<br />

Billie Piper fill the shoes of previous Doctor Who assistants?<br />

With this level of pre-season hype edging towards fever pitch, the<br />

pressure has been on – not just for the BBC – but also for The Mill, which<br />

has been slavishly working on creating, honing, and polishing a level of<br />

effects that will <strong>com</strong>pliment the return of the series, since it won the pitch<br />

for producing the visual effects.<br />

For the London-based VFX house, the series represents a milestone.<br />

Already renowned for its work on a vast output of effects-heavy <strong>com</strong>mercials<br />

and features, including bagging a Oscar for its work on Ridley Scott’s<br />

Gladiator, The Mill has had its work cut out in order to meet an exacting<br />

schedule.<br />

The result has been the creation of over 1,000 effects shots for the 13<br />

episodes – with episode two accounting for a staggering 200 effects shots<br />

in just 45 minutes. And these aren’t simply star-filled space mattes seen<br />

through the windows of spacecraft; The Mill has been charged with creating<br />

everything from fully CG characters and scenes, to fluids and particle effects,<br />

greenscreen and matte work, colouring and grading, and <strong>com</strong>positing CG<br />

into live action scenes.<br />

This CG shot has featured<br />

in the teaser trailer, and will make its<br />

debut in the new series of Doctor Who.<br />

It’s been a tall order, especially considering<br />

that all the effects aren’t yet <strong>com</strong>pleted. In fact,<br />

when I arrived, the effects deadline for episode<br />

two – by far the most ambitious of the series<br />

– was only a week away. And it’s the end of<br />

February.<br />

Which makes the quiet confidence of<br />

Will Cohen, VFX producer for the series, who<br />

has been working with VFX supervisor Dave<br />

Houghton, something of a surprise when<br />

<strong>Digit</strong> was invited to meet him and be the first<br />

publication to get a look at the new series, and<br />

get a sneak peek into the creative pipeline that<br />

was needed for the effects.<br />

Outside, The Mill’s London office looks<br />

a lot like a bank – all high, white walls, huge<br />

imposing doors, and sparse signage. Look<br />

closely at the electronic bell by the door,<br />

though, and a simple ‘M’ presides over a single<br />

button, wallmounted camera, and speaker. It’s<br />

hardly the tap-dancing, neon-lit, fast-lane of<br />

an entrance you’d expect from one of the<br />

world’s most famous effects studios – and<br />

most people walking down Great Marlborough<br />

Street, just off Regent Street, pass by without<br />

so much as a glance. When I arrived, a gaggle<br />

of white-uniformed beauty salon trainees were<br />

snatching a quick cigarette break from their<br />

course next door, their tanned faces lost in<br />

gossip, oblivious to the effects magic being<br />

conjured up behind them.<br />

Once inside, though, it’s a different story.<br />

The lobby wouldn’t look out of place in a Park<br />

Lane hotel – all chocolate browns, recessed<br />

lighting, deep sofas, and a series of galleried<br />

meeting rooms and offices that overlook the<br />

entrance. It’s quiet, strangely relaxing, and<br />

there are fresh strawberries on the table by<br />

the sofas. I’m just debating whether to tuck<br />

into the fruit bowl, when VFX producer Will<br />

Cohen <strong>com</strong>es bounding out to greet me.<br />

Looking relaxed and confident, he tells me<br />

later that he started life as a runner at The<br />

Mill before heading off to produce effects<br />

work for <strong>com</strong>mercials and TV projects. He<br />

returned around 18 months previously, and<br />

has been working on the Doctor Who project<br />

for much of that time.<br />

By now, I’ve been whisked into a screening<br />

room with the world's biggest Plasma screen<br />

(about eight feet, at a conservative estimate)<br />

and Will is fiddling with the controls that finally<br />

d 49


projects<br />

THE NUMBER<br />

OF EFFECTS IN<br />

THE SCRIPTS<br />

DID MAKE ME<br />

SWEAT A BIT<br />

WILL COHEN<br />

50 d<br />

The teaser trailer for the series<br />

shows the camera zooming into<br />

a CG earth and smacking down<br />

into the heart of London.<br />

blast the first glimpse of an almost <strong>com</strong>pleted<br />

trailer of the first half of the series. It’s big stuff.<br />

The music has been subtly updated by Murray<br />

Gold, while the timetunnel title sequence is a<br />

modern take on the classic. In the series, it’s<br />

coloured red when the Tardis is travelling<br />

forwards through time, and blue when heading<br />

back. The logo – set on a gold oval with plenty<br />

of flare and corona detail – has been crafted<br />

for widescreen viewing.<br />

Will is instantly onto the detail as first the<br />

teaser, then scenes from the first few episodes,<br />

play out. “It’s all about detail,” he enthuses,<br />

as a snow-bound Tardis disappears from<br />

view. “Look at the snow flakes that fall from<br />

the Tardis’ window sills as it disappears – it’s<br />

all subtle particle effects that we just keep<br />

layering onto the scenes.” Indeed, it’s a fleeting<br />

effect, but one that adds to an almost subconscious level of realism. The<br />

Tardis itself was rendered with multiple passes, including one specifically<br />

for paint chips and scratches that it has picked up on its adventures.<br />

What is obvious during the viewing is the sheer range of effects The<br />

Mill has created. From fully rigged CG characters and aliens – themselves<br />

all different – to fluid and water effects, to a fantastic scene in episode one<br />

that features a fully CG earth that positively glows against the backdrop of<br />

space. And as for episode two – which mixes in greenscreen work, <strong>com</strong>plete<br />

CG scenes, and a parade of CG characters and effects – “it’s like nothing<br />

that has before been seen on British television,” says Will.<br />

Because we want to<br />

Yet, in true Doctor Who style, in order to get to here, we need to travel<br />

back a year to when The Mill first pitched for the project.<br />

“We pitched for the project roughly a year ago,” says Will, “and we knew<br />

from April 20<strong>04</strong> that we had got it – and we’ve been planning and working<br />

on it since then,” he says. “We knew the pitch would be fierce – and we had<br />

to make an impact at the pitch. A pitch is a lot about trust, and with the


series there were a lot of detailed, varied scripts involved that meant a huge<br />

range of effects. What the BBC needed was a <strong>com</strong>mitment to <strong>com</strong>munication<br />

from us so there were no surprises, especially in terms of the schedule. From<br />

there, it all organically developed.”<br />

The pitch itself was based on the scripts for the first two episodes –<br />

“I remember reading them and blocking out the number of effects. And there<br />

were a lot of effects – it did make me sweat a bit,” says Will. From there, the<br />

team created some examples of the type of effects that they felt would work<br />

with the scripts, plus drafted out a series of concept artwork and created a<br />

few test shots. They also went armed with animatics of some of the scenes<br />

to show an idea of pacing, and how<br />

<strong>com</strong>pleted shots could work.<br />

With shooting pencilled in for the end of<br />

July, and the cast on board, The Mill and the<br />

BBC held a series of production meetings<br />

from June 20<strong>04</strong>: “basically, we locked the<br />

meeting room door for ten hours and went<br />

through everything,” says Will. The meetings<br />

reviewed production design and models,<br />

looking at which scenes would work best with<br />

physical models, and which would look better<br />

as CG. “It also gave us and the BBC a chance<br />

EACH EPISODE<br />

IS SET IN A<br />

COMPLETELY<br />

DIFFERENT<br />

PLACE – FROM<br />

SPACE TO<br />

LONDON<br />

WILL COHEN<br />

to lay down some ground rules for the production, to ensure the schedule<br />

was achieved.”<br />

The Mill then broke each script down and blocked out the sequences as<br />

a series of storyboards, detailing what additional design would be required,<br />

and what digital effects were needed. An effects list was then drawn up<br />

with deadlines, with the 3D people on the team jumping in and working on<br />

concepts and designs right from the off. By July, the first batch of physical<br />

models from the BBC’s production department rolled up at The Mill, allowing<br />

the team to scan in the models and use them as a basis for CG work.<br />

Some of the CG modelling work evolved during the process, says Will.<br />

One character in episode two, a creature who is seen as a stretched piece<br />

CG creatures abound.<br />

These spiders from<br />

the new series were<br />

created in Alias Maya,<br />

and are fully rigged.<br />

They were then<br />

<strong>com</strong>posited with<br />

Shake and Inferno.<br />

Billie Piper be<strong>com</strong>es the latest to<br />

try to better Bonnie Langford’s<br />

performance as the Doctor’s<br />

assistant.<br />

of skin stitched to a metal frame, was originally<br />

slated to be a physical model, with minimal<br />

CG work. Yet the need to show her with<br />

translucent skin with effects such as blood<br />

flow, meant that it quickly moved to being<br />

a full CG character.<br />

“The alien, played by Zoë Wannamaker, is<br />

one of my favourite CG characters,” says Will.<br />

“We shot Zoë delivering her lines, and then<br />

recreated the CG character with all the facial<br />

expressions based on her.”<br />

The upshot is that the<br />

character looks… well, like<br />

a flattened version of Zoë. To<br />

create her, The Mill deployed<br />

Alias Maya to build and rig the<br />

model, adding texture and<br />

lighting detail. The animators<br />

then used both the shots of<br />

Zoë acting her lines, and DAT<br />

audio recordings, to build a<br />

series of blend shapes for key<br />

mouth and facial expression shapes. Even<br />

her eye colour and mascara were faithfully<br />

reproduced as textures, with the<br />

lip-syncing created by hand in Maya.<br />

With the CG model appearing full-screen as a<br />

major character, the CG had to be believable,<br />

but also represented another challenge for the<br />

series workflow.<br />

“Creating the effects has been a<br />

challenge,” admits Will, “especially <strong>com</strong>pared<br />

to other TV series or sci-fi series. Other shows<br />

are typically set in the same place – such as<br />

a spaceship in the likes of Battlestar Galactica,<br />

or graveyards in the case of Buffy – so the<br />

effects are continuous from one episode to<br />

the next. A prime example is a scene through<br />

a spacestation’s window that shows a very<br />

good starscape. If the series is set in space<br />

each week, those effects can be reused with<br />

minimal hassle.<br />

“Doctor Who, on the other hand, is more<br />

fleeting; each episode is set in a <strong>com</strong>pletely<br />

different place and time – from space to the<br />

streets of London – so the challenge is to<br />

create different effects for all these different<br />

environments,” he adds. “Shows like Buffy will<br />

reuse an effect, such as a vampire turning to<br />

dust, and the team will then put their efforts<br />

into the CG needed for the series finale, such<br />

as a CG dragon or something. Each episode<br />

d 51


projects<br />

After a period of frantic speculation,<br />

Christopher Eccleston was named<br />

as the new Doctor Who, as shown<br />

in this exclusive shot from the series.<br />

Our thanks to The Mill and the BBC for their<br />

help with this feature. All images are either<br />

copyright the BBC or The Mill, respectively.<br />

52 d<br />

GLADIATOR HAD 100<br />

EFFECTS SHOTS. WE’VE<br />

HAD NINE MONTHS DO TO<br />

TEN TIMES THAT NUMBER<br />

WILL COHEN<br />

of Doctor Who is like a series finale in terms of work. If you <strong>com</strong>pare it to<br />

the likes of Gladiator, which The Mill worked on – well, that had 100 effects<br />

and took around six months to <strong>com</strong>plete – we have had nine months to do<br />

ten times the number of effects.”<br />

Other effects are notable by their colouring and <strong>com</strong>positing prowess.<br />

The view of the earth, as seen from space, is used both in episode one and<br />

two. Here, The Mill created a high-resolution model of the globe – in one<br />

scene, it zooms in through the stratosphere smack into the heart of London<br />

– and then <strong>com</strong>posited it using Apple Shake and Discreet Flame.<br />

For one episode, which features a morphing character with liquid-plastic<br />

skin, the team mixed physical models with CG effects. In many scenes, the<br />

actor was given a plastic sheen in make-up. In others, a digital morph<br />

involving the actor’s fingers – in the style of the T1000 in Terminator 2 –<br />

took the team three weeks, not only to model and animate using Maya,<br />

but also to match the CG to the shot.<br />

Showtime<br />

“A lot of the scenes were shot against greenscreen,” says Will, “so until the<br />

first screening, no-one had seen the <strong>com</strong>pleted scenes.” One such scene,<br />

in episode two, features the Doctor set in a <strong>com</strong>pletely digital matte-painted<br />

environment. The team have been updating the scene as the schedule<br />

proceeded, adding render passes for rust and grime layers, 3D fans, beauty<br />

passes, and particle effects such as steam. All are subtle (apart from the<br />

cool, huge fans), but pull the CG from TV land into the level seen in movies.<br />

Rendering was a huge technical challenge for The Mill. “We have a 100machine<br />

render farm,” says Will, “and we had 30 machines dedicated to the<br />

project during the day, and the full 100 during the night. The sheer amount<br />

of passes added to the farm’s workload.”<br />

The need for a strong creative and technical pipeline was paramount<br />

for the project to succeed – something that Will was responsible for: “I’ve<br />

lost lots of sleep over the schedule,” he says – then, he reaches down and<br />

touches the wooden skirting board of the screening room we’re in – “and<br />

once the series starts airing, we’re going to have 13 weeks with which to<br />

finish the remaining episodes. You’ll be able to start the countdown then.”<br />

Two key elements were required for the project to work: a great effects


team, and smooth <strong>com</strong>munication between<br />

the BBC, writer/producer Russell T Davis,<br />

and producer Julie Gardner.<br />

“We have 20 people working full time<br />

on the project,” says Will, and he’s obviously<br />

impressed that he's pulled together the top<br />

talent from The Mill to work on it. “Each<br />

team member works on their own shots<br />

– pretty much to <strong>com</strong>pletion – rather than<br />

the traditional way of doing it which is to<br />

break down shots into tiny segments and<br />

people work on a small part of a single shot.<br />

It means people own the shot they’re working<br />

on and sometimes you’re working on a new<br />

shot every day. There’s tons of creative scope<br />

for the team – someone won’t just work on a<br />

shader – it’s very collaborative.”<br />

For <strong>com</strong>munication, The Mill made use<br />

of BeamTV – a broadband, hack-proof closed<br />

network that can literally squirt HD footage<br />

(Doctor Who is shot with Beta SP) to members.<br />

"BeamTV was great. It meant that we<br />

could work on an effect, or <strong>com</strong>posite a CG<br />

character into a live-action scene, and then<br />

the episode director could <strong>com</strong>plete a day’s<br />

filming in Cardiff, go home and over<br />

broadband download and view the scene,”<br />

says Will. “It made for instant feedback on<br />

our work – decision making and sign-off was<br />

much quicker. With so many shots, the ability<br />

to decide on a shot, then move on, is vital.”<br />

Feedback on the project has obviously<br />

been limited: “security reasons,” cites Will.<br />

It means that peers have not had a chance<br />

to evaluate the project, but Will beams when<br />

we start talking about feedback from the BBC.<br />

“When the client sees it, it’s a nice experience<br />

– you can sit back and enjoy it. Julie and<br />

Russell were like kids in a sweetshop<br />

when they saw the <strong>com</strong>pleted episodes.”<br />

So, with the clock counting down, and the<br />

Tardis confined to the small screen, the only<br />

way for The Mill is to head into the future. With<br />

the expectation of the fans, the BBC, and the<br />

viewing public, the prime-time series will no<br />

doubt be a major water-cooler topic from the<br />

end of March. Touch wood, of course.<br />

d 53


projects<br />

Credits<br />

Project: Singin’ in the Rain<br />

Client: Volkswagen<br />

Production: Stink<br />

Post Production: The Moving Picture<br />

Company, www.moving-picture.<strong>com</strong><br />

020 7434 3100<br />

Tools: Inferno, Combustion<br />

Introduced: 27 Jan <strong>2005</strong><br />

Based on Singin’ in the Rain, 1952<br />

Starring Gene Kelly<br />

Production MGM<br />

Contact www.mgm.<strong>com</strong><br />

54 d<br />

DIRECTORS<br />

BUILT THE<br />

WHOLE SET<br />

COMPLETE<br />

WITH RAIN<br />

MACHINES AT<br />

SHEPPERTON<br />

STUDIOS


ALL SINGIN’ VW<br />

Recreating the famous Singin’ in the Rain sequence to advertise the<br />

VW Golf GTI was the challenge for Stink. It came up smelling of roses.<br />

ou’ve probably seen it on TV by now. The camera opens on an<br />

atmospherically lit Gene Kelly, swinging on a lampost, singing<br />

Y the merry tune that we all know and love from 1952’s Hollywood<br />

hit smash Singin’ in the Rain. Then, a hip-hop beat drops and Kelly is<br />

flick-flacking through the puddles, breakdancing across the cobbles<br />

and getting jiggy with a shiny new Volkswagen Golf Gti.<br />

Left aghast at the digital wizardry employed by those clever<br />

technicians at production <strong>com</strong>pany Stink we rushed to find out<br />

how they’d done it. I mean, Kelly’s not still alive is he?<br />

No, the answer is of course that the directors built the whole<br />

set – <strong>com</strong>plete with rain machines – at Shepperton Studios and<br />

had a real-life dancer breakdance, body pop and tip-tap-toe in tune<br />

to the jazzed up music. Cool.<br />

“Moving Picture Company (MPC) received a script from Stink and<br />

were asked to advise on the potential challenges of adding Gene Kelly’s<br />

face to the bodies of dancers,” explains Sophie Trainor at MPC.<br />

“The immediate challenge was how best to approach using Gene's<br />

head from the film. We began the post work using images from the<br />

DVD, but thankfully an HD resolution master<br />

appeared a few days later.”<br />

“A copy of the set used in the classic<br />

movie was built at Shepperton Studios, using<br />

rain machines. A camera mounted on a crane<br />

was used for the majority of the shots to match<br />

the feel of the original film.” As well as the set,<br />

directing duo NE-O cut a rough animatic from<br />

the film that was used as a guide throughout<br />

production.<br />

<strong>Digit</strong>al head<br />

Sophie is keen to point out that no digital<br />

actors were harmed in the making of this spot.<br />

“Every shot uses Gene’s head from the original<br />

movie. First, we needed to remove the dancer’s<br />

head - this was ac<strong>com</strong>plished by repeating a<br />

similar camera move for a clean background<br />

pass on set. In Inferno, the clean pass was<br />

stabilized, tracked and mapped onto the<br />

dancer’s head.<br />

“We sourced a high-definition master of<br />

the original sequence, then edited the shots<br />

of Gene – a particularly <strong>com</strong>plicated process<br />

as some shots are 15 seconds long – and in<br />

certain cases Gene’s head had to be reversed,<br />

frame-cut and morphed together to match<br />

the dancer’s moves. This was then cut out<br />

and stabilized from the film before being<br />

tracked back onto the dancer’s body.<br />

“As a final touch to the work <strong>com</strong>pleted<br />

in Inferno, we re-transferred the <strong>com</strong>mercial<br />

back to film before grading the negative<br />

to be<strong>com</strong>e the final master. This process<br />

of re-shooting to film really helps to blend<br />

the <strong>com</strong>posites and gives an organic feel<br />

to them.”<br />

Background rain and splash effects<br />

were shot in the studio, while particularly<br />

<strong>com</strong>plex shirt and tie animation required<br />

hand animation to blend with the new head.<br />

“This was achieved using warping and<br />

tracking tools in Inferno and in some cases<br />

painted by hand,” says Trainor. “There is no<br />

3D in the ad,” she adds. “On the 2D side,<br />

Inferno was the main <strong>com</strong>positing tool<br />

with Combustion used for roto work.”<br />

The ad first aired on 27 January and won<br />

plaudits from viewers, the industry and Kelly<br />

fans alike. The client liked it too.<br />

By Matthew Bath and Ed Ewing<br />

d 55


projects<br />

WE WERE<br />

SHOOTING IN<br />

AN ICE-CLAD<br />

ENVIRONMENT,<br />

USING FLAME-<br />

THROWERS<br />

SIRIO QUINTAVALLE<br />

56 d


THE LAST<br />

DRAGON<br />

Here be dragons... Framestore CFC found experience with<br />

dinosaurs helped when it came to creating fire-breathing reptiles.<br />

W<br />

hen you're looking for a VFX team to bring an essential burnish<br />

of authenticity to a crypto-zoological documentary about firebreathing<br />

reptiles, who you gonna call? Framestore CFC were<br />

delighted that The Last Dragon was nominated for its outstanding visual<br />

effects by the Visual Effects Society in its third annual Awards short-list.<br />

The 100-minute programme first aired in Germany in November 20<strong>04</strong>,<br />

and again on Channel 4 on 5 March <strong>2005</strong>.<br />

Billed as a “thrilling investigation” into these legendary beasts,<br />

The Last Dragon uses a docu-drama approach to bring plausibility to its<br />

subject. The programme’s premise is that dragons existed from prehistoric<br />

times, co-existing with both the dinosaurs and then later with mankind,<br />

be<strong>com</strong>ing extinct only relatively recently, thanks to man’s ruthless hunting.<br />

A 35-strong team from Framestore CFC delivered 167 shots – some<br />

35 minutes of CG – in 25 weeks for The Last Dragon, making it one of<br />

the fastest turnarounds the <strong>com</strong>pany has ever delivered. "We were helped<br />

enormously by the experience we’ve gained with the Walking With Dinosaurs<br />

series and specials over the last few years,” says CGI Supervisor Alec Knox,<br />

“From the dragons’ walk/run/flight cycles, to tricks that give the impression<br />

that there’s a physical camera move where it’s actually done electronically,<br />

there were a hundred little techniques we’d developed on the dinosaur<br />

projects to get great results at speed.”<br />

The Last Dragon consists of two threads. The first is the dramatized<br />

story of Dr Tanner (Paul Hilton), a rogue palaeontologist whose belief in<br />

the existence of dragons is triumphantly vindicated when he is air-lifted<br />

in to perform an autopsy upon some mysterious animal and human<br />

remains which have been discovered in a remote Romanian ice-cave.<br />

The second thread takes the form of a series of ‘documentary’<br />

flashbacks, interwoven with Dr Tanner’s adventure. These take us back<br />

to several illustrative moments during the prehistory and history of the<br />

dragon, showing the creature evolving into several different iterations<br />

The artists at Framestore CFC were able to use their experience of working on the BBC’s Walking With Dinosaurs<br />

when it came to creating The Last Dragon. The project required a full 35 minutes of CG in 25 weeks – one of the<br />

fastest turnarounds the <strong>com</strong>pany has ever had to work towards.<br />

– Prehistoric, Marine, Forest and<br />

Mountain. These scenes, which feature<br />

hunting, fighting, mating, and nesting<br />

dragons, are authoritatively narrated<br />

by Ian Holm.<br />

Shooting took place in three separate<br />

week-long segments between March and<br />

May 20<strong>04</strong>. These were in La Palma, in the<br />

Canary Islands, for the prehistoric footage,<br />

Chamonix, in the French Alps, for the mountain<br />

sequences, and at Anduzes, near Nimes,<br />

where a small bamboo forest provided<br />

the necessary Chinese forest location.<br />

Flame-throwers<br />

Senior Compositing Artist Sirio Quintavalle<br />

supervised the shoot for Framestore CFC.<br />

“The ice-cave sequences were interesting,”<br />

he recalls. “We were shooting in these<br />

extraordinary ice-clad environments, using<br />

flame throwers – a unique experience.”<br />

The crew also suffered the headaches and<br />

sickness that attend working at high altitudes,<br />

and Quintavalle also found himself donning<br />

a wet suit to create the necessary water<br />

interactions during the Marine dragon shoot.<br />

The Last Dragon bolsters its narrative<br />

with some ingenious “scientific” explanations<br />

for various aspects of dragon physiology,<br />

including their ability to fly and to breath<br />

fire. Fire performs multiple functions for the<br />

dragons: as a weapon, a signal, a triumphant<br />

post-coital roar, a barbecuing aid, and<br />

sometimes to warm and form their eggs,<br />

which are kept in dragon-built kilns.<br />

“We shot flames on location where<br />

appropriate,” says Quintavalle, “And<br />

supplemented them with a flame-thrower<br />

effects shoot for the flying sequences<br />

and the kiln shots where we needed the<br />

flames to have a more magical quality.<br />

“We built a model of the kiln in the<br />

studio, matched up the camera angles<br />

and flame direction to Lead Animator Neil<br />

Glasbey’s rough animation, and shot at 75fps.<br />

We also added magnesium powder for a bit<br />

of extra sparkle.” The task of <strong>com</strong>positing<br />

the shots was later carried out by Quintavalle<br />

and others, working – appropriately enough<br />

– in Flame and Inferno.<br />

By Matthew Bath and Ed Ewing<br />

d 57


insight<br />

TribalDBB<br />

Tribal DDB London is ten this year. That’s quite an age for a new-media<br />

ad agency. We asked them to tell us all their secrets and they said yes.<br />

By Ed Ewing<br />

Tribal DDB<br />

12 Bishops Bridge Road<br />

London<br />

W2 6AA<br />

Tel +44 (0)20 7258 4500<br />

www.tribalddb.co.uk<br />

58 d<br />

T<br />

ribal DDB in London is<br />

staffed by “rock stars,<br />

socialites, sex machines<br />

and knife throwers,” according<br />

to their design director Victoria<br />

Buchanan.<br />

“We’re neither old-school<br />

advertising nor trendy new-media<br />

wankers – just people,” adds<br />

creative director Ben Clapp.<br />

Immediately suspicious of<br />

any 32-year-old creative director<br />

of a new-media ad agency<br />

claiming not to be a new-media<br />

wanker (NMW), <strong>Digit</strong> set out to<br />

see if in fact the reverse was true.<br />

But no, it seems that despite our<br />

best investigative journalism efforts<br />

we cannot conclusively prove the<br />

NMW tag. Instead, Clapp claims<br />

the label of “survivor”: “A few<br />

veteran dot-<strong>com</strong> crash survivors<br />

seem to be celebrating their tenyear<br />

anniversaries at the moment<br />

and Tribal is happy and relieved<br />

to be one of them,” he says. “Tribal<br />

started in 1995 as BMP interaction<br />

but joined the global Tribal DDB<br />

network soon after. It’s grown,<br />

and shrunk, and grown again<br />

since then. The biggest shake<br />

up being a merger in 2001.”<br />

Tribal DDB Worldwide has 20<br />

offices worldwide and according<br />

to its Web site is a “top ten<br />

international digital marketing<br />

agency with a strong reputation<br />

for strategic thinking and excellent<br />

creative work.” They deliver the full<br />

spectrum of digital services from<br />

online marketing, media buying<br />

and planning and strategic<br />

direction through to Web<br />

design and programming.<br />

Skin off the puff and you<br />

find a very lean, hungry, ambitious,<br />

and successful global new-media<br />

agency. Tribal DDB London’s clients<br />

include The Guardian, Volkswagen,<br />

Harvey Nicols, British Gas, Lunn<br />

Poly, Philips, BT Yahoo!, Dairy<br />

Council, Camelot, and Axa.<br />

Life in the UK<br />

Clapp was appointed creative<br />

director in July last year. It’s an<br />

exciting time for any new-media<br />

agency he says, not least because,<br />

“money is being spent again and<br />

a lot of it on digital.” He adds:<br />

“The UK creative industry is really<br />

healthy at the moment and as far<br />

as traditional digital formats go,<br />

great work is already being<br />

produced. The problem is that<br />

not enough truly visionary work<br />

is <strong>com</strong>ing out of digital and there<br />

are huge opportunities here.”<br />

Buchanan agrees: “The work<br />

we see as bland, is stuff that<br />

displays myopic thinking about<br />

the potential of digital. Like Web<br />

sites built for the sake of having<br />

a Web site. That and old clichés<br />

such as ‘Skip intro’ buttons,


overuse of ‘easing’ in Flash, reading<br />

debates about whether intrusive<br />

formats work or not. We have<br />

to all consciously move on from<br />

these things.”<br />

In fact Clapp isn’t all that<br />

inspired by what he sees going<br />

on in the digital world in the UK.<br />

“The un<strong>com</strong>fortable truth is that<br />

the work that’s really exciting<br />

us is <strong>com</strong>ing out of the US at<br />

the moment. Crispin, Porter and<br />

Bogusky’s work for BK and Mini<br />

– the way their whole campaigns<br />

are built around a single thought,<br />

often expressed through a digital<br />

hub, is changing advertising. Even<br />

in logistical terms, it’s incredible.<br />

We worship their obese US asses.”<br />

Perhaps the most exciting<br />

thing about the UK at the moment<br />

is: “seeing the influence of the<br />

Internet permeate culture as<br />

a whole,” he says.<br />

Internet virgins<br />

Tribal’s clients are sophisticated<br />

users of the Web. They are not<br />

internet virgins by any means,<br />

says Buchanan: “Tribal have longterm<br />

client relationships. We are<br />

not a novelty to them and neither<br />

is the Internet.<br />

“Experienced and discerning<br />

advertisers such as Volkswagen<br />

or The Guardian expect much<br />

more from agencies, and we<br />

work closely together all the<br />

THE SAD TRUTH<br />

IS THAT THE<br />

WORK THAT’S<br />

REALLY EXCITING<br />

US IS COMING<br />

OUT THE UNITED<br />

STATES. WE<br />

WORSHIP THEIR<br />

OBESE US ASSES<br />

BEN CLAPP<br />

Behind the wheel<br />

Tribal’s work for VW allows users to<br />

interactively find out about the car in<br />

microscopic detail. Users can also<br />

configure the car online. The <strong>com</strong>pany’s<br />

work for Marmite was lighter of heart,<br />

but equally creative.<br />

way through projects.<br />

“We have a new generation<br />

at Tribal which has <strong>com</strong>e through<br />

the ranks,” says Clapp.<br />

“A new MD, a new creative<br />

director and a new head of<br />

planning. We now have a far<br />

more honest, intelligent set-up<br />

and spend more time planning<br />

creatively and technically. We<br />

have evolved into a full service<br />

agency, growing off into specialist<br />

areas in advertising such as<br />

Web sites, ECRM, video, 3D,<br />

and interactive TV.”<br />

Award winning<br />

Being part of Tribal DDB Worldwide<br />

has helped. The DDB network<br />

d 59


insight<br />

VW Phaeton<br />

“Handling Volkswagen’s first entry into the luxury car sector, our research showed<br />

the target audience had a desire to discover products for themselves,” says Tribal’s<br />

design director Victoria Buchanan.<br />

“The site illustrated the depth of engineering in the design by allowing the<br />

audience to freely explore every aspect of the Phaeton – even to microscopic levels.<br />

“In order to explore the site in such a free way the conventional rules of<br />

designing a site (in those days) were deliberately turned on their heads. The<br />

approach created a truly unique Web site where you can freely move around stars<br />

containing pockets of information, pictures, animation or just sexy stuff. Follow a<br />

path and you click through to micro levels of details.<br />

“The Phaeton was a big technical step for us as this whole site is dynamic, all<br />

content is generated on the fly as opposed to a set number of screens pulled from a<br />

database. The approach created a truly unique Web site and was a big step for us.<br />

“Working without an above-the-line campaign to support it Tribal picked up four<br />

major awards, including D&AD, for its site promoting Phaeton. We also took over the<br />

whole of Selfridges’ window with an interactive display.”<br />

The campaign won a D&AD Silver Award as well as awards from Clio, OneShow<br />

and the Account Planning Group (the first ever to be awarded to a digital agency).<br />

As such it was considered a real milestone for the agency, and they worked hard<br />

together to achieve the result.<br />

was named the Most Awarded<br />

Agency Network in the world<br />

for 20<strong>04</strong> by the Gunn Report. It<br />

also got Adweek’s Global Agency<br />

Network of the Year for the second<br />

year in a row. “Being a part of<br />

that achievement and structure<br />

of talents sets us apart from most<br />

other digital shops,” says Clapp.<br />

Tribal won a lot of awards in<br />

20<strong>04</strong> including D&AD, Clio, The<br />

One Show, IMAA, Epica, and IAB<br />

– and it is proud of its record.<br />

“But to be honest,” says Buchanan,<br />

“we’re genuinely not driven by<br />

60 d<br />

award-hunting, though we<br />

recognize that only the best work<br />

wins any of the decent ones. We<br />

never make or adapt work to win<br />

awards, and the recognized awards<br />

such as D&AD or Cannes are the<br />

only ones we pay to enter. Many<br />

are just money-making schemes,<br />

you may as well buy a trophy.”<br />

“We’re equal first in the number<br />

of IAB ‘campaigns of the month’<br />

we’ve clocked up, and we’re<br />

pleased with that local standing<br />

as it reflects the UK situation,”<br />

adds Clapp.<br />

ThomsonFly<br />

“ThomsonFly was an interesting project in that it was pushed into new areas by the<br />

client themselves,” says creative director Ben Clapp.<br />

“We were in the process of creating digital advertising work for the launch of<br />

TUI’s new airline ThomsonFly. The ads used a very smooth, clean, but rich animation<br />

style of white lines extending from the type. The intention being to use the smooth<br />

animations to brand the airline as simple and inexpensive rather than merely<br />

‘budget.’ When we presented the work, the client was so pleased with it that they<br />

wanted us to run it as TV, which we did.”<br />

“We created the ads in Flash and reformatted them, making them longer and<br />

more detailed. A soundtrack was added (which is now used for all Thomson holiday<br />

TV work) and a voiceover, but essentially they were the same ads appearing on the<br />

TV and cinema as in the embedded online work.<br />

“It really made us realize how high our production values had risen that we could<br />

produce TV ads in-house. As with all our project it forced us to recreate, redesign<br />

and develop technical and creative answers for clients and pushed our technical and<br />

artistic creativity in the studio and helped us to grow and develop our disciplines.<br />

“Obviously, the attention from the award-winning projects has also helped attract<br />

attention and brought in people who want to work with us, while the technical work<br />

has developed relations with third party media owners and opened new arenas for us<br />

to advertise in,” adds Clapp.<br />

Being a part of the acheivement and structure of talents of the global Tribal DDB network sets us apart from most other digital shops.<br />

One of the awards the <strong>com</strong>pany<br />

is most proud of is a D&AD Silver<br />

for its work on the Sony Mavica.<br />

Clapp explains: “The Sony Mavica<br />

was one of the first affordable and<br />

accessible digital cameras in the<br />

marketplace. Our approach was<br />

to donate a number of cameras to<br />

young artists and filmmakers and<br />

ask them to shoot short films for<br />

use in our advertising campaign.<br />

“Films were shot over the course<br />

of a month and were among the<br />

first films streamed into online<br />

advertising formats. The ad work<br />

won D&AD silver – the first<br />

digital advertising ever to win<br />

such an award. That helped put<br />

us on the creative map and also<br />

demonstrated the benefits of<br />

having creative, media planning<br />

and buying in one place.”<br />

The cutting edge<br />

Looking at the new VW GTI<br />

campaign it’s clear this is the<br />

cutting edge. “The site is a truly<br />

interactive video of the new GTI,”<br />

says Buchanan. “It’s a video<br />

experience you control.


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insight<br />

Pretty soon people will access all their home entertainment from one digital device. This throws up a challenge for us. We need to understand how to exploit this creatively.<br />

We have worked within 3D and<br />

broadband limitations to create<br />

an immersive experience of the<br />

GTI as it drives. Users can choose<br />

direction and focus in a collection<br />

of short looping videos embedded<br />

in flash. The site also allowed you<br />

to configure a GTI online, which<br />

proved hugely successful with<br />

21,400 configurations before the<br />

car launched. An interactive TV<br />

addition helped enhance the<br />

famous Singing in the Rain TV<br />

ad and brought elements of the<br />

Web site and TV together in an<br />

62 d<br />

iTV experience.” Phew.<br />

“We make a point of getting<br />

a diverse bunch of people involved<br />

at the early stages of a brief,”<br />

says Clapp. “We run organized<br />

brainstorms and planning sessions<br />

which allow everyone – from media<br />

planners to creatives to techies<br />

– to understand the brief and<br />

to pitch in with ideas.”<br />

Tools for the job<br />

From there it’s down to the knife<br />

throwers, or creatives, who use<br />

Photoshop, Illustrator, FreeHand<br />

Tribal DDB has an impressive list<br />

of clients, including Philips, and<br />

The Guardian (top).<br />

and Flash for design work, Flash<br />

MX 20<strong>04</strong>, php, and MySQL for<br />

Web development, and After<br />

Effects and Avid for video.<br />

But there’s no laurel-resting<br />

at Tribal. “Things are changing<br />

again and rapidly,” says Buchanan.<br />

“Pretty soon people will access<br />

all their home entertainment<br />

from one digital device. This<br />

throws up a challenge for us.<br />

We need to understand how<br />

we can exploit this creatively,<br />

to produce work that’s innovative<br />

and groundbreaking.”


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insight<br />

DAVID DROGA’S<br />

AD AGE<br />

“Selling is everything, from chatting up a girl in a bar to what<br />

you wear in the street.” But selling is changing, says David<br />

Droga, one of the most biggest creative names in advertising.<br />

64 d<br />

who David Droga<br />

<strong>com</strong>pany Publicis<br />

url www.publicis-usa.<strong>com</strong><br />

words Andy Penfold<br />

D<br />

avid Droga may be one of the biggest names in<br />

advertising, but as a consumer, he’s as cynical as<br />

the rest of us. Worldwide creative director of the<br />

huge agency Publicis, Droga doesn’t like to be sold to,<br />

and he says it’s a trait he shares with the British public.<br />

“I think the British general public is more aware of good<br />

design and good advertising,” he says. “The British don’t<br />

just sit back and accept rubbish.”<br />

Droga is an authority on advertising markets around<br />

the world. He’s led creative departments all over the<br />

globe, starting in his native Australia. In his early 20s,<br />

he joined OMON – a small, Sydney-based start-up<br />

– and quickly turned it into Australia’s hottest agency.<br />

At 27, he took the creative director role at Saatchi &<br />

Saatchi Singapore. Success there earned him the<br />

opportunity to lead Saatchi’s London office.<br />

In three years, Saatchi had returned to the top<br />

of the advertising tree – winning the Cannes Agency<br />

of the Year in 2003. Now, in his worldwide creative<br />

director role at Publicis, his job is to apply his golden<br />

touch to one of the largest agencies in the world.<br />

Droga says his impulse to conquer the world <strong>com</strong>es<br />

from his Australian roots. “Everybody in Australia seems<br />

to don a backpack and travel the world when they’re<br />

about 18. I did it business-wise,” he says. “In Australia,<br />

unless you’re a sportsperson, if you want to create any<br />

ripples around the world you really have to do it from<br />

someone else’s backyard.”<br />

Droga’s ambition works alongside some firm<br />

principles. The standards he has set himself throughout<br />

his career show the extent of his drive. “Advertising is<br />

an industry in which lots of pressure is on you,” he says.<br />

“I believe I’ve had high standards, and I’ve tried to live<br />

up to those, and be my own barometer.” He also has a<br />

fierce work ethic: “I could never guarantee that I was<br />

more talented than anyone else, but I could guarantee<br />

that I would work harder than anyone else,” he says.<br />

His role at Publicis demands this attitude. “Because<br />

I’m not accountable for one particular thing, I’m sort<br />

of dragged wherever I’m needed,” he says.<br />

And while he never donned his backpack as a<br />

teenager, he’s spends more time travelling than your<br />

average gap-year Etonian. “It depends which country<br />

calls me first,” he says. “It’s one of those impossible<br />

jobs – if I spend three days in San Francisco on one<br />

project then I’m annoying people in France because<br />

I’m not working on their project. Essentially my main<br />

job is to ensure we have the right creative leaders<br />

in our offices. And I spend time on our most<br />

influential accounts.”<br />

The advertising industry has transformed<br />

since Droga started out as an 18-year-old at OMON.<br />

“The mystery of our industry has vanished,” he says.<br />

“Clients used to be seduced by the mystery of what<br />

happened in the back room. Clients realize now that<br />

they can do a lot of that stuff in-house. Big agencies<br />

aren’t intimidating forces any more.”<br />

It’s not just the creative side that has changed.<br />

The way consumers experience advertising has also<br />

shifted. The Internet and digital television services<br />

have lessened the impact of traditional advertising.<br />

“For years, the consumer only had a few stations to<br />

watch and a few newspapers to read. So clients could<br />

rely on bombarding them,” says Droga. “The consumer<br />

is armed now, and the industry is led by that. There’s<br />

much more consideration to understand the consumer,<br />

as opposed to just taking the consumer for granted.”<br />

Another shift in advertising is the structure of the<br />

industry. Droga says that the prestige of the industry<br />

among the top young creative people has fallen. “It<br />

used to be that the best young creative minds would<br />

<strong>com</strong>e into our industry,” he says. “Now, it’s not<br />

necessarily their first choice.”<br />

Smaller design and advertising firms are also<br />

presenting a challenge to the established multinational<br />

agencies, according to Droga. “A lot of these small<br />

agencies are now not only <strong>com</strong>peting, but outdoing<br />

the big ones,” he says.<br />

Despite the challenges to the industry, Droga’s<br />

passion for creativity remains. “I like the idea of being<br />

revitalized by a blank piece of paper,” he says. “I think<br />

there’s something scary and intimidating and inspiring<br />

about that. It’s what any creative person loves.”<br />

And despite his lofty job title and wide experience,<br />

he still believes creativity works best when the ego<br />

is left out of the process. “I’ve never walked into a<br />

country and assumed I know everything. One of my<br />

principles is to always take a step back and try to<br />

absorb as much as I can before I have on opinion.”<br />

The cynicism of the British makes London his<br />

favourite place he’s worked so far. “London, pound<br />

for pound, is the strongest advertising market in the<br />

world ... we have to try to make things more beautiful,<br />

or cleverer, or wittier, or more subtle.”<br />

His respect for London’s advertising industry <strong>com</strong>es<br />

from his shared attitudes with the British consumer.<br />

“I love the British cynicism and wit and mocking. Even<br />

when I <strong>com</strong>e back to London now, within two minutes<br />

I’m being mocked. That makes me laugh.”


showcase<br />

1<br />

2<br />

showcase<br />

This is your chance to gain valuable exposure in <strong>Digit</strong> – and have your work<br />

seen by thousands of fellow creative professionals and <strong>com</strong>panies looking<br />

to <strong>com</strong>mission content. Here’s how to submit your work…<br />

Send work to:<br />

Showcase, <strong>Digit</strong> magazine, 99 Gray’s Inn Road, London, WC1X 8TY.<br />

email: showcase@digitmag.co.uk<br />

Important – Please send work on CD, or email, to the address above. If you enclose an SAE, we’ll do our best to return<br />

work to you. All submissions at the owner’s risk, and are made on a non-exclusive worldwide licence to publish in print<br />

and in electronic media. Copyright remains yours.<br />

1-6 NICOLAS VAN LEEKWIJCK<br />

www.8media.cruz.be, eight@pandora.be<br />

Nicolas Van Leekwijck is a 22-year-old graphic design student living in Antwerp,<br />

Belgium. His Eightmedia project started out as a small personal creative outlet.<br />

“By the end of <strong>2005</strong>,” he says, “it’ll be time to take Eightmedia to the next level<br />

– I want to start a small graphic design studio based here in Belgium.” He<br />

says he tries to design attractive, imaginative, yet functional creations.<br />

66 d<br />

3<br />

4


5<br />

6<br />

d 67


showcase<br />

1 3<br />

2<br />

1-2 RICH MCLEAN<br />

r124@blueyonder.co.uk<br />

Rich McLean says he doesn’t think<br />

of himself as an illustrator. “I was<br />

a musician until a couple of years<br />

ago, and began designing posters<br />

for American concert promoters,”<br />

he says. “I just ended up doing<br />

the illustrations myself. They were<br />

originally hand-drawn and painted<br />

images.” Since then, he has be<strong>com</strong>e<br />

a freelance editorial designer, and<br />

uses Illustrator and Photoshop in<br />

all his design work.<br />

“My aim is to build a portfolio<br />

of work for editorial and advertising<br />

clients,” he says.<br />

68 d<br />

3-5 KEV SPECK<br />

www.kevspeck.<strong>com</strong>,<br />

kev@kevspeck.<strong>com</strong><br />

Kev Speck graduated ten months<br />

ago, and is now a full-time freelance<br />

illustrator. He says he’s doing the<br />

job he’s dreamed of for six years,<br />

and believes passion, ambition, and<br />

enthusiasm can take you a long way.<br />

“My style fuses collaged<br />

photocopies and lazy tracings with<br />

layered textures to create colourful,<br />

beautiful, and heavily detailed<br />

illustrations,” he says.<br />

His list of clients includes WGSN,<br />

the NME, the FTM and Atomica<br />

magazine.<br />

4<br />

5


6-10 SPENCER WILSON<br />

www.peepshow.org.uk, spenny17@aol.<strong>com</strong><br />

Spencer Wilson graduated from<br />

Brighton University in 1998. Then,<br />

along with seven creative friends,<br />

he co-formed an illustration collective<br />

called Peepshow. “It was a way to<br />

share experiences, exhibit, and have<br />

some fun,” he says. “Some lucky<br />

breaks and a lot of leg-work since<br />

has enabled me to illustrate for<br />

a multitude of magazines and<br />

advertising agents, as well finding<br />

time to continue my involvement<br />

with collective projects.”<br />

Based in Birkhamsted, Wilson is<br />

currently plotting the next Peepshow<br />

project, as well as developing his own<br />

style, and continuing to freelance for<br />

“anyone with a brief to offer”.<br />

6 7<br />

8<br />

9,10<br />

d 69


showcase<br />

1 2<br />

3 4<br />

1-5 NIKO STUMPO<br />

www.abnormalbehaviorchild.<strong>com</strong>, me@abnormalbehaviorchild.<strong>com</strong><br />

Niko Stumpo was born in Drammen,<br />

Norway. He spent his first years in<br />

Norway before moving to Italy at<br />

the age of six. Here, he started<br />

skateboarding. His first career was<br />

one as a professional skater, and he<br />

toured Europe, until a serious injury<br />

cut his skating career short. He was<br />

forced to change his focus, which<br />

led him to rediscover his passion<br />

for art.<br />

He had finished art in high<br />

school, and later enrolled in a fine<br />

70 d<br />

art academy, but never finished<br />

the course. Instead of continuing<br />

school, he decided to rely on his<br />

own creativity, and became<br />

fascinated with Web design. Since<br />

then, he has worked as a creative<br />

director at Quam, a major design<br />

agency in Milan. He then started<br />

out on his own. His clients have<br />

included MTV Italy, MTV France,<br />

EA Sports, Sony PS2, Nike, Condé<br />

Nast, Cap<strong>com</strong>, Powerade, Heineken,<br />

and Goretex.<br />

5<br />

As well as his <strong>com</strong>mercial<br />

work, Stumpo still spends time on<br />

personal projects. He showcases<br />

his personal work on his experimental<br />

Web site abnormalbehaviorchild.<strong>com</strong>.<br />

His artwork has been exhibited<br />

at the Biennial in Tirana and Valencia,<br />

the World Wide Web Exhibition in<br />

Sao Paulo, Brazil, the George<br />

Pompidou in Paris, the Riviera<br />

Gallery and Witney Museum in<br />

New York, and the Palazzo Fortuny<br />

in Venice.<br />

6-9 MIIKA SAKSI<br />

www.non-stops.<strong>com</strong>, nonstop@nonstops.<strong>com</strong>,<br />

00358 50 545 7774<br />

Miika Saksi is a 24-year-old<br />

self-taught graphic artist. He<br />

is a freelance designer, stylist and<br />

illustrator based in Helsinki, Finland.<br />

He says he started in graphics in the<br />

summer of 1995, initially just for fun.<br />

By 1997, he had started working<br />

as a designer professionally.<br />

He is also a member of Njoi CoLab<br />

(www.njoicolab.<strong>com</strong>), a collaborative<br />

collective that consists of eight<br />

Helsinki-based graphic designers.


6<br />

7<br />

8<br />

9<br />

d 71


showcase<br />

1<br />

2<br />

3<br />

1-6 MAURO GATTI<br />

www.thebrainbox.<strong>com</strong>,<br />

www.mutado.<strong>com</strong>,<br />

mauro@mutado.<strong>com</strong><br />

Mauro Gatti is the art director of<br />

Mutado Studio (www.mutado.<strong>com</strong>), a<br />

new agency founded at the beginning<br />

of 20<strong>04</strong>. He has developed his career<br />

mainly through freelance work for<br />

clients such as Yamaha, Peugeot,<br />

MTV, and La Biennale di Venezia.<br />

Gatti is equally passionate<br />

about print design, Web design,<br />

illustration, and motion design. His<br />

personal playground is the Brainbox<br />

site (www.thebrainbox.<strong>com</strong>) and<br />

he is soon to launch Fake Idol<br />

(www.fakeidol.<strong>com</strong>), which will<br />

showcase his illustrations.<br />

72 d<br />

5 6<br />

4


WIN!<br />

Full set of the<br />

New Pantone<br />

Formula Guides<br />

The Ultimate Survival Kit is made up of five<br />

essential colour-referencing guides designed<br />

to effectively manage the industry-accepted<br />

Pantone Colour Systems. Three of the guides<br />

illustrate solid Pantone Matching System<br />

colours (1,114 in each) on coated, uncoated,<br />

and matte stocks. Also included in the kit are<br />

a process colour guide, and a solid-toprocess<br />

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Colours will look when printed in four-colour<br />

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HOW TO ENTER<br />

For your chance to win an Ultimate Survival<br />

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How much larger are the colour swatches<br />

in the new Pantone formula guides?<br />

a) 5 per cent larger b) 10 per cent larger<br />

c) 25 per cent larger<br />

Pantone, the colour experts, are<br />

giving <strong>Digit</strong> readers the chance to<br />

win one of five Ultimate Survival<br />

Kits (worth £197), which include<br />

a set of the new, larger fan guides.<br />

Pantone recently launched a new<br />

range of fan guides boasting colour<br />

swatches 25 per cent larger than the<br />

previous editions, for easier colour<br />

management. Created on a one-of-akind,<br />

state-of-the-art printing press,<br />

the new guides help users accurately<br />

identify, replicate and <strong>com</strong>municate<br />

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Pantone and other Pantone, Inc. trademarks are the<br />

property of Pantone, Inc.<br />

to enter go to<br />

www.digitmag.co.uk/win<br />

THE SMALL PRINT<br />

The <strong>com</strong>petition is open to anyone over the age of 18. One entry per household only. No entries accepted from anyone connected with either <strong>com</strong>pany. Responsibility will not be accepted for any<br />

entries lost or delayed. No cash alternative. The winner will be the first correct entry selected after the closing date of April 30, <strong>2005</strong> and will be notified shortly afterwards. The winner’s name will<br />

be published in the following issue of <strong>Digit</strong>. IDG cannot be held responsible in the event that a <strong>com</strong>pany that is providing a prize is unable to honour its obligation, for whatever reason.<br />

d 73<br />

<strong>com</strong>petition


technology<br />

74 d<br />

Def Wars<br />

Format war has been raging across Earth for years.<br />

While peace reigns in places, interplanetary council<br />

members Sony and the EBU are still fighting. What<br />

can be done to bring peace to the world of HDTV?<br />

A<br />

BY ED EWING<br />

lot’s written about HDTV, high definition television, but the New York Times tech<br />

correspondent got it in a nutshell: “On each programme,” he wrote upon receiving<br />

his HDTV set, “we counted the pores on the host’s nose.”<br />

An HDTV set has many more lines than a standard set, and the more lines you have, the<br />

better the picture. We don’t have it in the UK yet, but if you’ve been to the States, South Korea,<br />

Japan, Australia, Nigeria, or Brazil in the past few years you’ve probably seen it for yourself.<br />

Going from normal British telly to high definition TV is like going from black-&-white to colour.<br />

Your bog-standard TV set in the UK has 625 lines, of which you can only see 575. This is<br />

the PAL standard. A TV in the States has one hundred less at 525 and is known as the NTSC<br />

standard. High definition TV sets have up to 1,080 lines. This gives a much more detailed picture.<br />

After years of format wars across the globe, and in particular in the US, the HDTV world<br />

is settling down – a bit. The US has adopted a Common Image Format based on using the<br />

maximum number of lines, 1,080. But there is more to it than that.


How to speak HDTV<br />

1080i<br />

The Common Image Format adopted in<br />

North America and much of the industry.<br />

Has 1080 lines and displays interlaced,<br />

which gives it a TV look. Displays at 50 or<br />

60 fields per second. The major flat panel<br />

manufacturers have said they will make<br />

the next-gen displays to this format.<br />

1080p<br />

Because you don’t get the inter-line<br />

twitter associated with interlaced displays,<br />

1080p has a film look. Downsampling<br />

1080p to any other format creates a better<br />

image than if it was originally shot in that<br />

format. In the future, the EBU wants<br />

Europe to broadcast 1080p, but bandwidth,<br />

<strong>com</strong>pression, and cost rules it out for<br />

now, hence its re<strong>com</strong>mendation of 720p.<br />

720p<br />

With 720 lines this is a less <strong>com</strong>mon<br />

standard of HDTV for acquisition and<br />

transmission. Some sports broadcasters<br />

prefer it because the 50 or 60 progressive<br />

fields per second gives better motion<br />

portrayal, especially in slow motion.<br />

Ratio<br />

HDTV has a display aspect ratio of 16:9.<br />

Standard TVs are 4:3. This means HDTV<br />

displays are much wider.<br />

HD Ready<br />

You’ll find an HD Ready label on lots of TVs<br />

from now on. To get one, a display device<br />

has to have a minimum of 720 lines in wide<br />

aspect ratio and accept 720p 50/60 and<br />

1080i 50/60 input.<br />

Fake HDTV<br />

High definition can mean any system<br />

where the number of lines is increased<br />

beyond the basic video standard. What’s<br />

called HDTV is sometimes merely a<br />

progressive scan of standard TV.<br />

Confusingly, this is sometimes called<br />

Enhance Definition TV, EDTV. This is<br />

standard TV displayed on a progressively<br />

scanned TV. The aspect ratio is 4:3.<br />

Screen envy<br />

Cathode ray tube is dead. Or so they’d love<br />

you to believe. Europe loves flat panels on<br />

the wall, the States is going for enormous<br />

slimline CRTs. This new tube technology<br />

means once massive CRT widescreen HD<br />

TVs are now smaller than old-style CRTs<br />

and half the cost of a flat panel display.<br />

Guys and massive TVs<br />

Big TVs are a guy thing. CNET in the US did<br />

a Christmas survey in 20<strong>04</strong> where Big<br />

Screen TV came out top of men’s wish list<br />

– above world peace and good health.<br />

I want HDTV<br />

Media mogul Rupert Murdoch is said to<br />

have demonstrated HDTV to his executives<br />

to “audible gasps,” of amazement. “It’s<br />

going to be dynamite,” he said. At the<br />

moment you need an HD-<strong>com</strong>patible TV<br />

and a satellite receiver to get Euro 1080,<br />

the only European HD broadcaster. They<br />

broadcast one lifestyle channel and plan<br />

another this summer. Sky is planning to<br />

introduce HDTV broadcasting in 2006,<br />

most likely in time for the footy World Cup.<br />

Details have not been released but it is<br />

expected to be on a premium subscription<br />

basis. The BBC is planning to go fully HD-<br />

<strong>com</strong>pliant by 2010.<br />

d 75


technology<br />

WE DON’T NEED THIS DEBATE.<br />

MOVIES, NEWS, KIDS, AND SPORT<br />

ALL WORK IN INTERLACED FORM<br />

JOHN IVE, SONY<br />

below. The different sizes of TV: PAL and<br />

NTSC is standard definition UK and US<br />

television; 720HD and 1080HD is high<br />

definition; 2K is film.<br />

76 d<br />

720<br />

625 SD (PAL)<br />

525 SD (NTSC)<br />

6<br />

2<br />

5<br />

5<br />

2<br />

5<br />

Clear as mud<br />

Three image formats currently<br />

dominate HDTV production: 1,920-x-<br />

1,080 in 50 or 60i varieties; 1,920-x-<br />

1,080 in 24, 25, or 30p; and 1,280-x-<br />

720 in 60p. Or, to use their shorthand,<br />

1080i, 1080p and 720p.<br />

The first two numbers refer to<br />

the resolution. So 1080i is 1,920 pixels<br />

wide by 1,080 lines deep. The second<br />

set of numbers is the number of fields<br />

per second that are displayed on the<br />

screen. Because electricity in the<br />

States runs at 60Hz frequency, HDTV<br />

in the US displays at either 60 or 30<br />

fields a second, in Europe (50Hz) it’s<br />

1280<br />

720 HD 7<br />

2<br />

0<br />

This image of Trafalgar Square was shot in 1080i by AHC Post. Although a near<br />

perfect image, zooming in on the verticals clearly shows the interlacing and<br />

“inter-line twitter” that fans of progressive displays – including the European<br />

Broadcasting Union – say is one reason for choosing progressive.<br />

2<strong>04</strong>8<br />

2K Film 1 5<br />

3<br />

6<br />

1920<br />

1080 HD 1<br />

0<br />

8<br />

0<br />

50 or 25 fields a second. 24 is based<br />

on film.<br />

The letter at the end is either “i”<br />

for interlaced, or “p” for progressive.<br />

Both are different ways of getting<br />

a picture onto a screen. Interlacing<br />

is where the display writes alternate<br />

lines – lines one, three, five, and so<br />

on, then lines two, four, six and so<br />

on – to build up the whole picture<br />

on screen. Half the picture is drawn<br />

with every refresh, resulting in a<br />

<strong>com</strong>plete frame being drawn 25<br />

times per second. The technology<br />

was developed because early TV<br />

tubes couldn’t draw the whole picture<br />

before the top began to fade. This is<br />

how standard definition works. It’s<br />

also why TVs “flicker”.<br />

Progressive is where the entire<br />

image is written in line order and<br />

then displayed on the screen, so<br />

lines one, two, three, four, up to<br />

1,080 are written and then the image<br />

is displayed. This gives a smoother<br />

image without flicker, and it looks<br />

like film. This is how your <strong>com</strong>puter<br />

monitor displays.<br />

Sony kicks off<br />

So far so clear. The confusion – and<br />

wading through the Web sites, news<br />

groups and industry press releases,<br />

it is clear that the HDTV-world is very<br />

confused – <strong>com</strong>es when you start to<br />

look at how these three different<br />

standards are being applied.<br />

1080i has been adopted as the<br />

<strong>com</strong>mon image format by the States,<br />

and to a large degree by Australia,<br />

North America, and Asia. The big<br />

technology developers and<br />

manufacturers like Sony have also<br />

been happy to adopt this standard.<br />

But, just to make things more<br />

<strong>com</strong>plicated, Europe has not.<br />

Instead, at a European<br />

Broadcasting Union (EBU)<br />

conference towards the end of<br />

last year they came down firmly<br />

in favour of 720p. This nearly gave<br />

Sony Europe’s director of strategic<br />

planning, John Ive, a heart attack:<br />

“We don’t need this debate,” he said.<br />

“Movies, entertainment, kids, current<br />

affairs, docs, and even sport work<br />

wonderfully well in interlaced form.”<br />

He would say that of course – his<br />

<strong>com</strong>pany is the biggest supplier<br />

of 1080i production and broadcast<br />

gear in the world.<br />

In turn, that made Phil Laven,<br />

director of EBU’s technical<br />

department, <strong>com</strong>mit a sharp U-turn.<br />

The final decision was turned into<br />

a “work in progress” and the issue<br />

was left fudged, again.<br />

Excuse me?<br />

“Why is Europe promoting 720<br />

progressive while the rest of the<br />

world is getting on with 1080<br />

interlaced?” you might ask. Well,<br />

to clarify their position after their<br />

bun-fight with Sony, EBU released<br />

a statement in January this year. It<br />

said that most consumers in Europe<br />

are moving towards widescreen,<br />

non-CRT, flat panel TVs. All these flat<br />

panel displays and HDTV projectors<br />

will be progressively scanned.<br />

Because the displays are<br />

progressively scanned, said EBU,<br />

broadcasters should broadcast in<br />

progressive. This is because when<br />

you convert from interlaced to<br />

progressive you lose quality. This is<br />

done in the consumer’s equipment<br />

and it is the quality of these filters<br />

which determine the quality of the<br />

image: much better to broadcast<br />

in progressive and display in<br />

progressive.<br />

Another good reason –<br />

and perhaps the main one – for<br />

re<strong>com</strong>mending 720p over 1080i is<br />

bandwidth. With current <strong>com</strong>pression<br />

technologies it is less bandwidthheavy<br />

to broadcast 720p.<br />

So, despite Sony’s heart attack,


EBU went on to re<strong>com</strong>mend that the<br />

preferred standard for HDTV emission<br />

in Europe is 720p/50. However, it also<br />

mentioned the need for “flexibility”<br />

and the need to be aware of and<br />

support “the multiplicity of HDTV<br />

formats”.<br />

Hang on a minute…<br />

Let’s think about this for a minute.<br />

The States and the rest of the world<br />

are broadcasting in 1080i. Some of<br />

the US sports channels broadcast<br />

in 720p/60 because they get better<br />

motion portrayal. The nascent HDTV<br />

industry in Europe is also working in<br />

1080i: The BBC test broadcasts are in<br />

1080i; Sky is promising to broadcast<br />

in 1080i and 720p in time for the<br />

2006 World Cup in Germany; and<br />

a dedicated HDTV satellite channel<br />

called, wait for it, Euro 1080 launched<br />

in early 20<strong>04</strong>.<br />

So why is EBU adamant that<br />

progressive is better? It would argue<br />

that it’s looking towards the longer<br />

term. In the future, the argument<br />

goes, <strong>com</strong>pression technologies will<br />

be such that 1080p (the best quality<br />

of the three formats) will be easily<br />

piped into homes.<br />

It also argues that the difference<br />

in quality to the viewer is negligible:<br />

720 and 1080 lines deliver the same<br />

subjective vertical resolution. It<br />

argues that “inter line twitter” of<br />

interlaced images reduces the<br />

image quality.<br />

The EBU agrees that 1080i gives a<br />

wider image, but argues that cameras<br />

and displays today only offer 1,440<br />

pixels and use funky technology to<br />

stretch it out, not the 1920 promised.<br />

Sony of course points out that the<br />

screens of tomorrow will be the<br />

full 1,920 pixels wide.<br />

EBU argues that progressive<br />

gives much improved motion<br />

portrayal, especially for slow motion<br />

– you don’t get the blur of interlaced<br />

images. And finally it argues that it’s<br />

easier to convert from progressive to<br />

interlaced than vice versa.<br />

“Suppliers of HDTV equipment<br />

have <strong>com</strong>plained that EBU’s support<br />

for progressive scanning is damaging<br />

the case for 1080i/25 and the 1,920-x-<br />

1,080 <strong>com</strong>mon image format,” EBU’s<br />

Philip Laven said in defence of his<br />

position. “In fact, EBU has recognized<br />

that 1080i/25 services will operate<br />

alongside 720p/50 services – and<br />

strongly hopes that 1080p/50 will<br />

eventually be<strong>com</strong>e the norm.”<br />

Where does this leave you and me?<br />

Well, as consumers we should<br />

be OK. A new “HD Ready” label<br />

has been produced by the European<br />

Information and Communications<br />

Technology Industry Association<br />

(EICTA). Supported by all the major<br />

Euro broadcasters, including Sky,<br />

the label guarantees technology<br />

from different manufacturers is future<br />

proof. If a screen has an HD Ready<br />

label it has a minimum resolution of<br />

720 lines, and is capable of accepting<br />

720p/50/60 and 1080i/50/60.<br />

But as programme-makers things<br />

are trickier. EBU in their well-funded,<br />

fat-bottomed helpful kind of way<br />

have suggested that HDTV<br />

programme makers buy equipment<br />

that: “Should include, at a minimum,<br />

720p/50, 1080i/25 and 1080p/25<br />

systems”. They add: “HDTV<br />

production equipment in the<br />

longer term will need to include<br />

all of the above and 1080p/50.”<br />

So the future of HDTV in Europe<br />

looks like it will be multi-format.<br />

Broadcasters will be able to choose,<br />

on a programme-by-programme<br />

basis, whether to broadcast in 720p<br />

or 1080i and consumers shouldn’t<br />

need to worry. But what if you’re<br />

a programme maker?<br />

Choosing what to shoot<br />

“Forget about 720, 1080 is real high<br />

definition,” says Doug Hammond,<br />

director of operations at Shooting<br />

Digibeta (790) Super16 HDCam (750)<br />

Camera hire (8 weeks) £10,600 £20,800 £12,700<br />

Stock and working copies £3,100 £36,480 £5,100<br />

Shooting Sub Total £13,700 £57,280 £17,800<br />

Post - neg cut, grade, £14,320 £22,720 £14,320<br />

conform, finish & masters<br />

Total £28,020 £80,000 £32,120<br />

This table, courtesy Shooting Partners, gives a rough indication of costs involved in shooting<br />

HD based on an eight week shoot using 60 rolls of stock.<br />

As the format war between HD-DVD and Blu-Ray hots up film studios are siding with one<br />

format or the other. Whoever wins, high definition DVD will feed the demand for HDTV from<br />

the traditional broadcasters.<br />

Partners Group in London. They’ve<br />

been shooting HD since 1990 and<br />

their definition of HD is 1,920-x-1,080.<br />

“You’ll never make a movie on<br />

720,” says Hammond, “you can on<br />

1080”. From his point of view the EBU<br />

format war about 720 isn’t even worth<br />

discussing. His industry works on<br />

1080 and that’s it. “We’ve sent some<br />

cameras out to Africa for Discovery<br />

Channel in the States. They’ll be<br />

shooting in 1080/30p or 1080/60i.”<br />

He advises: “Use 1080, shoot one<br />

higher and down convert from 60<br />

to 50 rather than bump it up.”<br />

In the States, that bellweather<br />

of the broadcast world – the LA porn<br />

industry – has been at it for years. At<br />

Shoot SD<br />

No<br />

WHAT FRAME RATE DO I USE?<br />

Overseas<br />

sales, long shelf life<br />

HD financing<br />

Yes<br />

the AVN Adult Entertainment Expo in<br />

Las Vegas in January Bob Christian of<br />

Adam & Eve Productions said they’d<br />

been shooting in HD for three years.<br />

“We shoot at the highest 1080p and<br />

then edit on HD equipment. The<br />

DVDs are released at standard<br />

definition but the all-HD process<br />

results in a higher quality image.”<br />

However, not everyone thinks<br />

that’s such a good idea. Nina Hartley,<br />

a 21-year veteran of the industry who<br />

has been in over 650 movies said she<br />

wasn’t sure if HD would benefit porn.<br />

“HD is not adult friendly,” she said.<br />

“Most women in porn are average<br />

looking, the same for the guys. I’m<br />

not sure how that will hold up.”<br />

Yes<br />

HDTVDEcision Chart. Shooting<br />

in 1080 but unsure of what<br />

frame rate to use? Shooting<br />

Partners in London give<br />

their clients this flow<br />

diagram to help decide.<br />

Shoot HD<br />

UK only No Global sales<br />

Shoot 50i TV look Film look Shoot 25p<br />

Shoot 24p or<br />

25p if for film<br />

60i for TV look<br />

For USA<br />

or Japan<br />

Film transfer<br />

required<br />

30p for film look<br />

Yes<br />

No<br />

d 77


this month<br />

Alias Maya 6.5 Epson<br />

RD-1 2d3 Boujou 3<br />

Canon EOS-1Ds MK 2<br />

Eizo ColorEdge CG220<br />

Toon Boom Studio 2.5<br />

IBM IntelliStation Z Pro<br />

<strong>Digit</strong> Best Buy<br />

The prestigious <strong>Digit</strong> Best Buy award is given only<br />

to products that are in the top-flight of their class.<br />

The product must offer professional creatives<br />

<strong>com</strong>pelling design advantages, leading the way<br />

in its particular field. <strong>Digit</strong> Best Buy products are<br />

<strong>com</strong>pelling solutions, often delivering innovative<br />

technology or unique tools, or are simply<br />

the best of their kind.<br />

<strong>Digit</strong> testing<br />

<strong>Digit</strong> brings you exclusive UK reviews of<br />

professional creativity packages – and when<br />

we say exclusive, we mean exclusive. <strong>Digit</strong><br />

only reviews the finished versions of software<br />

packages – the same version you end up<br />

buying. All products are submitted to the leading<br />

IDG/<strong>Digit</strong> labs for testing – making <strong>Digit</strong> reviews<br />

ones you can trust. All tests are carried out<br />

with benchmarking.<br />

Buying notes<br />

All prices in product reviews are listed<br />

without VAT (17.5 per cent), and are correct at<br />

press time. Some manufacturers are forbidden<br />

by law to supply prices, in which case an<br />

average street price will be given.<br />

Online review<br />

<strong>Digit</strong> Online (www.digitmag.co.uk) for<br />

all your review needs, with exclusive<br />

reviews constantly updated.<br />

<strong>Digit</strong> ratings<br />

The best in its class ★★ ★★★ Avoid ★<br />

d 79<br />

reviews


eviews<br />

80 d


1. Maya’s IPR has<br />

been improved.<br />

You can now make<br />

changes to lights and<br />

even cameras, to<br />

rotate the view and<br />

still get IPR updates.<br />

Combined with the<br />

Preview Raytrace and<br />

full-on Render Globals<br />

IPR settings this is an<br />

excellent interactive<br />

previewer that rivals<br />

that of XSI.<br />

Maya 6.5<br />

3D modelling, animation, and rendering software<br />

format Irix 6.5.15, Mac OS X 10.3, Red Hat Linux 9.0, SuSe Linux 9.1,<br />

Windows 2000/XP<br />

price Complete £1,449 plus VAT, upgrade £659 plus VAT, Unlimited £4,899<br />

plus VAT; upgrade £909 plus VAT<br />

<strong>com</strong>pany Alias, www.alias.<strong>com</strong><br />

contact Alias, 01494 441 273<br />

minimum specs Intel Pentium III/PowerPC G4, 512MB RAM, hardwareaccelerated<br />

OpenGL graphics card, 450MB of hard disk space<br />

pros Satellite rendering, better Final Gather performance and much<br />

improved IPR, all-round performance gains. Better file referencing<br />

implementation.<br />

cons Interface can be slow at times – on OS X you have to restart<br />

the program periodically to regain performance.<br />

<strong>Digit</strong> Rating<br />

Alternatives<br />

★★★★★<br />

3DS Max 7 LightWave 3D 8 Softimage|XSI 4.0<br />

aya’s improvement continues<br />

with this latest release from Alias,<br />

M though this .5 update is short<br />

of radical new features. Most of the<br />

boosts are to speed and performance.<br />

The most significant feature is the<br />

inclusion of Mental Images’ MentalRay<br />

3.4 rendering engine. Alias have<br />

continued to refine the integration<br />

of MentalRay with Maya, and while<br />

it doesn’t quite match the synergy<br />

Softimage|XSI has with MentalRay,<br />

Alias has done a good job of getting the<br />

two programs to work together tightly.<br />

The most exciting new feature in<br />

the new MentalRay implementation is<br />

Satellite rendering. Not only does this<br />

allow you to farm out a batch render to<br />

multiple CPUs over a network, it offers<br />

parallel processing of any MentalRay<br />

rendering you do inside Maya itself.<br />

As long as you have network render<br />

nodes available, as soon as you do a<br />

test render in Maya (including IPR) the<br />

load is spread across the network and<br />

delivered back to the Render View as<br />

if it was a normal local render.<br />

The implementation is seamless.<br />

This is not farming out frames to<br />

different CPUs, but ‘buckets’ within<br />

a frame. Print designers using Maya for<br />

huge resolution stills can at last benefit<br />

from additional networked CPUs.<br />

The number of CPUs that you can<br />

use is limited though, dependent on<br />

your license. Maya Complete <strong>com</strong>es with<br />

MentalRay rendering licenses for four<br />

local CPUs and two additional networked<br />

CPUs, while Maya Unlimited users can<br />

d 81


eviews<br />

2<br />

3<br />

4<br />

82 d<br />

render on up to eight additional CPUs.<br />

So if you are a Maya Complete user with<br />

a few spare PCs or Macs lying about you<br />

can call them into service and potentially<br />

double your rendering speed.<br />

Installation and set-up of Satellite<br />

is simple. You need to install and run<br />

the Maya Satellite service on each<br />

networked machine and be able to<br />

connect to them from the main machine<br />

on which Maya is running. A special<br />

configuration file named maya.rayhosts<br />

is placed in Maya’s preferences folder<br />

with the names (or IP addresses) and<br />

port numbers of the render slaves.<br />

When you initiate a render, Maya<br />

sends a request to the awaiting slaves<br />

who churn through the data and pass<br />

it back to the master machine. It’s<br />

a fantastic addition to the package.<br />

Data slaves<br />

More improvements <strong>com</strong>e in the form<br />

of speed enhancements to various<br />

areas, such as Artisan and 3D painting,<br />

and various polygon operations including<br />

poly reduction. Soften/Harden polygons<br />

is still desperately slow, though, when<br />

<strong>com</strong>pared to other 3D programs. Obj<br />

importing on Windows and saving of<br />

.mb files over a network is now faster.<br />

The latter will be especially important to<br />

teams collaborating using Maya’s object<br />

referencing. This has been enhanced in<br />

Maya 6.5. The new system is more robust<br />

and less prone to problems when making<br />

or loading/unloading edits to <strong>com</strong>plex<br />

referenced hierarchies.<br />

The new system introduces proxies.<br />

This allows you to swap low-resolution<br />

proxy files that you associate with each<br />

referenced file. Proxies are easily loaded<br />

and unloaded to allow you to optimize<br />

the current scene for the job at hand.<br />

Scene management can be<strong>com</strong>e<br />

problematic when working with very<br />

large data sets, so some kind of proxy<br />

system be<strong>com</strong>es essential. However,<br />

the Reference manager window could<br />

be easier to use, since it puts the<br />

load/unload <strong>com</strong>mands in sub-menus<br />

when a simple check-box button would<br />

have been more direct.<br />

Despite the countless speed-ups<br />

and improvements, which seem to be<br />

the main thrust of this upgrade, Maya’s<br />

general interface operations can still<br />

be on the slow side. Changing interface<br />

layouts tends to be sluggish, as does<br />

accessing marking menus and the<br />

hotbox. It’s only a second or so delay<br />

but when these operations occur many<br />

times in a session it be<strong>com</strong>es frustrating.<br />

Similarly, loading data into the<br />

Attribute Editor can take a second or<br />

two, and this is a pain. The issue of a<br />

general slowdown during a session on<br />

Mac OS X remains. The workaround is<br />

to save, quit and restart Maya.<br />

Generally though Maya 6.5 is<br />

a decent – if not earth-shattering<br />

– upgrade. For many users there<br />

will be some bugs crushed or an<br />

improvement in performance that<br />

makes the 6.5 upgrade worthwhile,<br />

but apart from the referencing and<br />

Satellite rendering features don’t expect<br />

a whole lot of new goodies to play with.<br />

Simon Danaher<br />

2. Maya 6.5 features built-in FBX support for<br />

transferring animated characters between<br />

it and MotionBuilder, or indeed any program<br />

that supports the FBX format.<br />

3. File Referencing has been improved together<br />

and a new Proxy system introduced to allow<br />

low-resolution substitutions to be made in<br />

<strong>com</strong>plex scenes.<br />

4. Final Gathering has been improved in 6.5<br />

so that you need only 1/10th of the FinalGather<br />

samples that you previously required in order<br />

to get the same quality results.


eviews<br />

main picture. The R-D1<br />

is styled like an oldfashioned<br />

film camera.<br />

2. The camera’s built-in<br />

mono option is aimed at<br />

Leica lens users, and<br />

there’s even a choice of<br />

traditional photographic<br />

digital filters such as<br />

yellow, orange and red<br />

for landscapes.<br />

3. High contrast edges<br />

are a good test for<br />

chromatic aberration.<br />

The R-D1 with<br />

Voigtländer 35/2.5<br />

pancake lens produce<br />

results that put many<br />

digital SLRs to shame.<br />

4-5. Epson’s<br />

PhotoDRAW RAW<br />

processing software<br />

is only available for<br />

Windows users to<br />

convert RAW data<br />

to JPG or TIFF files.<br />

A plug-in is provided<br />

for Mac users.<br />

R-D1<br />

6mp digital rangefinder camera<br />

format Mac/Win<br />

price £1,702 plus VAT (body only)<br />

<strong>com</strong>pany Epson, www.epsonrd1.co.uk<br />

contact Epson, 08702 416 900<br />

accessories Voigtländer 90mm f/3.5 Apolanthar lens £205 plus VAT,<br />

Voigtländer 50mm f/2.5 Color Scopar lens £180 plus VAT, Voigtländer<br />

28mm f/3.5 Color Scopar lens £255 plus VAT<br />

pros Classic analogue handling with life-size finder for an involving<br />

experience, while large digital SLR-style sensor provides low noise.<br />

cons Menu system is poor. Main concern is that the camera has<br />

frame-lines for only three focal lengths.<br />

<strong>Digit</strong> Rating<br />

Alternatives<br />

84 d<br />

★★★★<br />

★<br />

Canon EOS 20D Leica Digilux 2 Panasonic DMCLC1B<br />

E<br />

pson’s 6mp R-D1 shares some<br />

features with the recently<br />

announced R3A. It includes the<br />

same bright, life-size finder magnification,<br />

and aperture priority exposure control.<br />

Its big attraction, though, is the<br />

<strong>com</strong>patibility with loads of Leica M<br />

bayonet and L mount screw lenses. It<br />

also fits a wide range of other brands –<br />

such as early screw thread lenses from<br />

Canon and Nikon – with the help of an<br />

optional adaptor. A lever on the top plate<br />

allows selection from one of three framelines<br />

visible in the viewfinder for 50mm,<br />

28mm, and 35mm focal lengths.<br />

Other lenses will fit, but it will be<br />

difficult to judge the field of view for the<br />

sensor without a viewfinder. However,<br />

Voigtländer have introduced a series of<br />

four viewfinders covering 12mm, 15mm,<br />

21mm, and 25mm focal lengths. These<br />

attach via the hot-shoe, but as yet there<br />

are no dedicated finders for longer<br />

lenses, such as an 85mm, or 105mm.<br />

We were supplied with the gorgeous<br />

M mount Voigtländer Colour Skopar<br />

35mm f/2.5P II pancake lens, so called<br />

due to the stubby construction. Together,<br />

handling is very good, though the R-D1’s<br />

body is big, and the magnesium alloy<br />

construction belies its 590g weight.<br />

There are few modern <strong>com</strong>forts. For<br />

starters, these classic lenses are manual<br />

focus only, and there’s no evaluative<br />

metering, built-in flash, or automatic<br />

frame advance. It’s odd having a manual<br />

film advance lever when saving to an<br />

SD card. It cocks the shutter though,<br />

and lightly pressing the shutter release<br />

primes the TTL centre-weighted metering.<br />

As with most similar systems, you’ll<br />

have to know how to <strong>com</strong>pensate for<br />

difficult lighting, but at least there’s<br />

exposure <strong>com</strong>pensation or metered<br />

manual. In both instances, the shutter<br />

speed selected is shown in the<br />

viewfinder, either automatically, or, if<br />

using manual, the set speed is shown<br />

while the metered option flashes. It’s<br />

simple but effective.<br />

Shutter up<br />

Both shutter speed and exposure<strong>com</strong>pensation<br />

are selected by a<br />

traditional knurled dial on the top plate.<br />

It locks when set to AE (Auto Exposure),<br />

and it’s fiddly to release to use exposure<br />

<strong>com</strong>pensation. ISO settings from ISO 200-<br />

1600 are selected by pulling the same<br />

dial up and rotating to suit. And, just like


2 4<br />

3<br />

a 35mm camera, there’s no auto option.<br />

Powering up is sluggish, but it’s only<br />

really noticed when you’ve forgotten to<br />

turn it on. It’s not really an issue as the<br />

shutter has to be cocked before metering<br />

anyway.<br />

Driving forward<br />

On the left hand side, a large circular<br />

window en<strong>com</strong>passing four dials with<br />

needles provides the first indication<br />

that this isn’t actually a film camera.<br />

It looks not unlike the gauges on your<br />

dashboard. It’s here that white-balance,<br />

image quality, battery life, and the<br />

approximate number of frames remaining<br />

are displayed. A pseudo film rewind knob<br />

is actually a super-responsive jog-dial,<br />

and is used for adjusting the settings<br />

in <strong>com</strong>bination with a well-placed<br />

lever sitting high on the camera’s back.<br />

In addition to a 3,008-x-2,000-pixel<br />

RAW file format (ERF), there are just<br />

two JPEG settings – one at full resolution<br />

and the second with a 2,240-x-1,488-pixel<br />

image size. The camera’s rear is<br />

dominated by a pull-out and rotating<br />

monitor, but at 2.0-inches it could easily<br />

have been larger. Nonetheless, it is well<br />

detailed, though the protective screen is<br />

highly reflective and difficult to see in<br />

bright lighting. It can’t really be angled<br />

either as the camera’s shutter design<br />

doesn’t allow real-time CCD viewing.<br />

It’s either out for setting the menu, or it’s<br />

folded away to protect it from scratching.<br />

Navigation of the menu is clunky,<br />

even with the excellent jog-dial – there<br />

are too many button-presses required<br />

to select any given feature. That said,<br />

there are only two settings that you’ll<br />

probably use regularly – film settings,<br />

and colour options. The latter allows<br />

mono shots with the further option to<br />

add digital photo filters for effect, such<br />

as red, yellow, and green, for portraits<br />

and landscapes.<br />

Film settings allows customization of<br />

edge definition, noise reduction, tint and<br />

saturation, as if selecting a traditional<br />

film for its particular characteristics.<br />

However, if you’re shooting RAW files<br />

then there’s little use choosing either<br />

option. Along with a copy of Elements 2,<br />

Epson supplies its PhotoRAW processing<br />

software, but it’s Windows only. Mac<br />

users have to make do with a plug-in.<br />

The R-D1 produced some excellent<br />

images, with careful use of the meter.<br />

Noise is very low due to the large digital<br />

5<br />

6<br />

SLR-style CCD – even ISO 1600 is usable.<br />

The life-size finder allows both eyes to be<br />

open during focusing, which is a major<br />

plus for a rangefinder, and quick grab<br />

shots can be achieved even without AF.<br />

The R-D1 is a niche product, but<br />

it’s an incredibly rewarding camera.<br />

The only concern is that, off the shelf,<br />

it only has frame lines for three focal<br />

lengths equating to 42mm to 75mm,<br />

but this is unlikely to stop the legions<br />

of M-type lens owners wanting to try it.<br />

Joanne Carter<br />

d 85


eviews<br />

1<br />

Boujou 3<br />

Matchmoving software<br />

format Mac OS X 10.2/3, Red Hat Linux 7/8/9, Windows 2000/XP<br />

price $10,000 (around £5,325)<br />

<strong>com</strong>pany 2d3, www.2d3.<strong>com</strong><br />

contact 2d3, 01865 811060<br />

minimum specs 500MB RAM, OpenGL-<strong>com</strong>patible graphics card<br />

pros Fast automatic tracking with excellent solution integrity.<br />

It’s simple to use, too.<br />

cons It’s very expensive, and it’s dongled – so be careful not to lose<br />

the key.<br />

<strong>Digit</strong> Rating ★★★★★<br />

Alternatives<br />

RealViz<br />

MatchMover Pro<br />

86 d<br />

Science D Visions<br />

3D Equalizer<br />

The Pixel Farm<br />

PFTrack 3.0<br />

B<br />

oujou has always been an<br />

expensive package. At $10,000 it’s<br />

probably the costliest matchmoving<br />

solution available. For that kind of payout,<br />

you’d expect it to deliver something<br />

special. It doesn’t disappoint – the<br />

software will save you a huge amount<br />

of time, and spare you from the ravages<br />

of matchmoving boredom.<br />

Some 2D-to-3D packages require you<br />

to manually place 2D markers on certain<br />

points in an image and then track them<br />

in 2D before finally extracting the 3D<br />

scene information. This process can be<br />

both time-consuming and tedious, and<br />

requires that you have a least a few goes<br />

before discovering what and where the<br />

best tracking points in the footage are.<br />

Along with a handful of matchmoving<br />

applications, Boujou is a totally automatic<br />

matchmoving solution. Once footage is<br />

loaded you can tell the program to<br />

analyze each frame and choose the<br />

2D tracking points itself. There’s no<br />

need for human input at all.<br />

There are two main benefits of this<br />

automatic process. Firstly, the software is<br />

able to input a much larger number of<br />

tracking points than you would be able<br />

to reasonably do manually. This helps<br />

to reduce errors in the solution since<br />

the data is averaged over a greater<br />

number of tracking points. Secondly,<br />

the program can automatically add new<br />

points to track as they enter the frame.<br />

This is very difficult to do manually.<br />

The mask<br />

Moving objects in the scene can<br />

throw out the auto-tracking solution<br />

by contaminating the static scene data.<br />

Since Boujou doesn’t use any kind of<br />

artificial intelligence to select tracking<br />

points, it’s just as likely to select a moving<br />

object as the static background scene.<br />

Small movements can be dealt with by<br />

the software, so swaying trees don’t<br />

seem to cause too much of a problem.<br />

However, an object traversing<br />

the scene, such as a vehicle, person,<br />

or animal, can present too much<br />

of a problem. Boujou handles this<br />

<strong>com</strong>plication simply – to prevent<br />

these objects from being tracked


you can draw a mask to isolate<br />

them from the background.<br />

The masks are simple polygonal<br />

shapes that you draw over the footage.<br />

They can be animated, both in translation<br />

and in shape. The masks are autokeyframed<br />

as you make changes to<br />

them, so it’s a relatively straight-forward<br />

process to matte out a particular object<br />

from the tracking process. Multiple<br />

masks can be added and animated<br />

independently, so it doesn’t matter if<br />

objects cross each other in the footage.<br />

Boujou also allows you to import imagebased<br />

masks so you can create custom<br />

mattes from the footage using whatever<br />

motion graphics application you like.<br />

Once objects are masked out, you<br />

can tell Boujou to track the scene, which<br />

it does quickly. The speed will depend on<br />

the number of tracked points, length of<br />

the sequence, and the degree of camera<br />

movement. If there is a big jump between<br />

frames then tracking can take longer.<br />

Generally, Boujou suffers less from losing<br />

track of points than other matchmoving<br />

applications, and the integrity of the<br />

solutions seems to be high.<br />

Some sequences will prove too<br />

difficult, in which case you can manually<br />

intervene and place custom markers,<br />

or inset survey data to constrain the<br />

2<br />

3 4<br />

solution. Of course, entering the camera<br />

focal length helps.<br />

Once tracked, the camera solution<br />

is derived when you press the Camera<br />

Tracking button. This runs in a separate<br />

pass and can take a minute or so. Again<br />

solution integrity tends to be high, and<br />

you can place test 3D geometry in the<br />

scene to confirm the solution looks<br />

good. Boujou allows you to export<br />

the camera to numerous 3D formats<br />

including Maya .ma, Softimage .xsi,<br />

LightWave .lws and Houdini .hip.<br />

You can also export to Shake.<br />

The new version sports a charcoal<br />

interface for enhanced contrast and<br />

new, faster tracking algorithms. There<br />

are some improved tweaking tools,<br />

such as camera path smoothing,<br />

and a new timeline.<br />

Redundant Wizard<br />

A new Wizard is included to guide users<br />

through the whole matchmoving process.<br />

This is a godsend for those not used to<br />

the program, though the process is so<br />

simple you’ll only need to use the Wizard<br />

a few times before you get the hang of<br />

it. We did encounter a windowing bug<br />

requiring a Force Quit on Mac OS X,<br />

where two Save dialogs overlapped each<br />

other during a camera export and neither<br />

would receive mouse or keyboard input.<br />

Apart from this the program seemed<br />

fairly robust and bug-free.<br />

Boujou is what an automatic<br />

matchmoving program should be.<br />

It’s simple to use and gets the job<br />

done quickly with the minimum of<br />

fuss, saving a huge amount of time<br />

in the process. For those who can’t<br />

stretch to the price tag, the strippeddown<br />

Boujou Bullet offers some of the<br />

power of the full version for $2,500. But<br />

despite the price, Boujou 3.0 is a superb<br />

program that’s well worth looking into.<br />

Simon Danaher<br />

1. Boujou has an easy<br />

to use lens distortionfactoring<br />

tool that<br />

allows you to calculate<br />

the distortion in your<br />

footage if you don’t<br />

know the value.<br />

2. 2D feature<br />

tracking of a 280frame<br />

sequence took<br />

around two-and-a-half<br />

minutes on a Dual 1.8<br />

G5, and extracting the<br />

camera solution took<br />

only one minute.<br />

3. Polygon masks are<br />

used to isolate moving<br />

objects from the scene<br />

that would otherwise<br />

contaminate the<br />

tracking process.<br />

4. The solution can<br />

be previewed in 3D<br />

before export, and<br />

3D test objects can<br />

be inserted.<br />

5. A new Wizard<br />

guides you through<br />

every aspect of the<br />

tracking process.<br />

d 87<br />

5


eviews<br />

2<br />

main picture. Canon’s<br />

extensive EF range of<br />

lenses (except for EF-S)<br />

can be used without the<br />

cropped field of view,<br />

due to the full-frame<br />

sensor.<br />

2. Canon’s new <strong>Digit</strong>al<br />

Photo Professional<br />

(DPP) software has a<br />

simple to use interface,<br />

including batchprocessing<br />

options, but<br />

it’s still sluggish in use.<br />

EOS-1Ds Mark II<br />

16.7mp digital SLR camera<br />

format Mac/Win<br />

price £4,510 plus VAT (body only)<br />

<strong>com</strong>pany Canon, www.canon.co.uk<br />

contact Canon, 08705 143 723<br />

accessories EF 50mm f/1.4 USM lens £238 plus VAT, EF 28-135mm f3.5/5.6<br />

IS USM £295 plus VAT, EF 28-300mm F3.5-5.6 L IS USM lens £1,489 plus VAT<br />

pros Full frame CMOS panel allows unrestricted use of Canon’s<br />

wide-angle EF lenses. The 16.7mp resolution permits a double-page<br />

spread at 300dpi with minimal interpolation.<br />

cons Menu system is poor. Frame-lines for only three<br />

focal lengths.<br />

<strong>Digit</strong> Rating ★★★★★<br />

Alternatives<br />

88 d<br />

Contax N-<strong>Digit</strong>al Nikon D2x Kodak DCS Pro SLRc/n<br />

T<br />

he update to Canon’s EOS-1Ds<br />

hardly <strong>com</strong>es as a surprise. It’s<br />

the studio-&-location version of<br />

the sports- and press-oriented EOS-1D,<br />

which was updated last year. However,<br />

the timing of the EOS-1Ds Mark II’s<br />

release is surprising – Canon announced<br />

it just days after Nikon announced its<br />

12.4mp challenger to the original 1Ds.<br />

Visually, the EOS-1Ds Mark II has<br />

hardly changed over its predecessor, but<br />

in fact each magnesium alloy panel has<br />

actually been subtly altered. The matte<br />

finish paint is less reflective too, though<br />

few users will notice at first. What<br />

matters is this camera now features<br />

an impressive 16.7mp CMOS sensor,<br />

and it’s still full-frame. With a maximum<br />

4,992-x-3,328-pixel image size, the<br />

EOS-1Ds Mark II can punch-out<br />

a 300dpi image at 16.5-x-11-inches<br />

without interpolation.<br />

At 36-x-24mm, the CMOS sensor<br />

is precisely the same size as a single<br />

35mm frame, allowing Canon’s wideangle<br />

lenses to be used without the<br />

irreversible cropping of the field of<br />

view associated with digital SLRs<br />

using smaller, often APS-C-sized<br />

sensors. Conversely, there’s none of<br />

the extra reach when using telephoto<br />

lenses, which is one of the reasons why<br />

sports and action photographers like the<br />

smaller chip. But, with so much resolution<br />

and detail available, it’s still feasible to<br />

crop an image to give a similar effect.<br />

Buffer up<br />

Canon have increased the continuous<br />

framing rate to a respectable 4fps with<br />

buffering for up to 32 high-quality JPEGs<br />

or 11 RAW images, up from the 3fps<br />

and 10 JPEG or 10 RAW shots from<br />

the discontinued 1Ds. Even with the<br />

substantial increase, it’s nothing like<br />

the turn of speed available from the


3 5<br />

4<br />

press cameras. This isn’t really what<br />

this camera is for. For many users,<br />

the EOS-1Ds Mark II will be seen<br />

as an alternative to using slower,<br />

versatile, 645 medium format<br />

cameras and digital backs.<br />

Noise from the proprietary CMOS<br />

panel is impressively low, and Canon has<br />

expanded its sensitivity with a range the<br />

equivalent of ISO 50 to ISO 3200. There’s<br />

nothing to be gained quality-wise with<br />

the lower setting, but by adding the ISO<br />

3200 option at least puts the spec on<br />

a par with recent semi-pro digital SLRs,<br />

and can be the difference between<br />

getting a shot and missing out.<br />

Other changes and improvements<br />

include a more detailed screen, and<br />

the addition of an SD card slot next<br />

to the standard CF Type II bay, which<br />

can be used individually or to write<br />

files simultaneously, as back-up. Faster<br />

processing is claimed, and it’s certainly<br />

5<br />

visible in certain areas. JPEG images<br />

appear on the monitor within an instant,<br />

but a supposed 50 per cent increase<br />

in AF processing is barely noticeable<br />

in practise.<br />

Picture this<br />

For photographers concerned with<br />

deadlines and captions, and who<br />

don’t have time for post-processing,<br />

the camera has a vast range of user<br />

selectable options. Between the<br />

separate Colour Matrix and Parameters<br />

options, users can, for example, choose<br />

an appropriate colour space, adjust<br />

brightness, colour balance, saturation,<br />

contrast and sharpness, choose from<br />

three tone curves or load their own<br />

from the EOS Viewer utility.<br />

Gone is the external secondary whitebalance<br />

sensor. The camera now relies<br />

solely on TTL measurement from the<br />

CMOS sensor. In some instances, notably<br />

under indoor lighting, images from the<br />

Mk II don’t appear to be quite as wellcorrected.<br />

However, external sensors<br />

can be easily fooled – especially if the<br />

camera is located under one light source<br />

and you’re using a telephoto trained on<br />

another. It’s not so much of an issue if<br />

there’s time to tweak white-balance, and<br />

there are a number of ways of achieving<br />

this. In addition to six presets, a manual<br />

option, and colour temperature settings<br />

in degrees Kelvin, there’s even a choice<br />

of up to three personal settings. Whitebalance<br />

bracketing and colour correction<br />

are available too.<br />

It’s a dazzling array of choices, but it<br />

allows the user to fine-tune the camera<br />

over time to his or her own preferences.<br />

That said, many users are likely to<br />

just shoot RAW files anyway. New <strong>Digit</strong>al<br />

Photo Professional software is included<br />

and offers a wide range of processing<br />

and enhancement options, though it’s<br />

still slow in use and not as slick as rival<br />

offerings.<br />

Start-up times – from sleep and from<br />

powering up – are vastly improved, and<br />

there’s none of the previous camera’s<br />

sluggishness. Handling is very good,<br />

but the old-school NiMH battery pack<br />

makes for a body that feels heavier<br />

than the quoted 1.5kg. Nikon’s D2-series<br />

utilizes similar construction techniques<br />

and use a Lithium-Ion pack, and appear<br />

much lighter and better balanced.<br />

Without doubt, image quality and<br />

detail is nothing short of remarkable,<br />

and the camera boasts the size and<br />

convenience of a pro 35mm SLR. For<br />

the hard-working professional, such<br />

expediency makes all the difference.<br />

Joanne Carter<br />

3. Difficult lighting<br />

is handled extremely<br />

well by the<br />

evaluative metering<br />

system, and at ISO<br />

1600 noise levels<br />

are low.<br />

4. DPP’s imaging<br />

editing window<br />

allows for a fair<br />

range of adjustment<br />

and enhancement,<br />

for RAW and RGB-<br />

JPEG images, but it<br />

isn’t as impressive<br />

as some rival and<br />

third-party offerings.<br />

5. Although the<br />

camera is built for<br />

location work, the<br />

sublime image<br />

quality will make<br />

it a firm favourite in<br />

the studio as well.<br />

d 89


eviews<br />

ColorEdge CG220<br />

LCD monitor<br />

format Mac OS X 10.2/3, Windows 2000/XP<br />

price £3,189 plus VAT; Eye-One calibrator £177 plus VAT<br />

<strong>com</strong>pany Eizo, www.eizo.co.uk<br />

contact Eizo, 01483 719 500<br />

pros The best handling of colour available from an LCD monitor,<br />

and fantastic display quality. Good ergonomics and high-level of<br />

user control.<br />

cons Hugely expensive – a CRT could match it for quality at<br />

a fraction of the price, if you could buy one.<br />

<strong>Digit</strong> Rating ★★★★★<br />

W<br />

e’ve only seen one LCD monitor<br />

so far that could be said to truly<br />

challenge the colour ability of<br />

the CRT: Barco’s Coloris Calibrator.<br />

Unfortunately, that model was withdrawn<br />

in December 20<strong>04</strong> due to issues with the<br />

quality of <strong>com</strong>ponents, and with CRTs on<br />

their last legs, there’s a gap in the market<br />

for high-end displays for creatives.<br />

Now, Eizo is attempting to tackle the<br />

issue with its latest ColorEdge monitor for<br />

designers, the CG220. It offers the same<br />

focus on colour – being the first LCD<br />

monitor capable of displaying the whole<br />

gamut of the Adobe RGB colour space<br />

– and has an inevitably high price.<br />

For an LCD, the ColorEdge 220 is<br />

enormous – though it will still take up<br />

less of your desk space than a LaCie<br />

electron22blue, for example. The 22-inch<br />

screen is surrounded by a thick black<br />

bezel and supported by a tree-trunk of<br />

a base. Around the monitor sits a small<br />

hood for keeping ambient glare off the<br />

screen. Part of the hood slides off to<br />

allow a calibration device to hang without<br />

having to remove the whole thing.<br />

Eizo does it<br />

A calibration device is a must. Eizo ships<br />

the CG220 with its own ColorNavigator<br />

software, which is designed to work<br />

with GretagMacbeth’s Eye-One device.<br />

ColorNavigator works with both Macs<br />

and PCs. It’s simple to use and offers<br />

a wide level of control.<br />

After calibrating your monitor – and<br />

even before – the quality of the CG220<br />

is immediately obvious. Even to the<br />

naked eye, the level of colour accuracy<br />

and depth is better than LaCie’s<br />

90 d<br />

Colours visible to the<br />

human eye<br />

Colour space<br />

displayed on<br />

monitor<br />

Adobe RGB space<br />

Photon20vision II, which is currently<br />

the LCD of choice for designers.<br />

Assuming the rest of your workflow<br />

from input (camera, scanner) to output<br />

(proofer, press) is properly calibrated,<br />

there’s currently no better way of making<br />

sure that what you see is what you get.<br />

We examined the colour profile<br />

created by ColourNavigator and the<br />

Eye-One in Chromix ColorThink 2.1. The<br />

colour range available for output by the<br />

CG220 is the largest available on any<br />

LCD display we’ve seen by a wide margin<br />

– though it didn’t quite cover the Adobe<br />

RGB gamut (see diagram, above). It was<br />

also one of the most accurate we’ve seen.<br />

The 1,920-x-1,200 resolution allows a<br />

large amount of detailed information to<br />

be shown: an A4 spread – plus palettes<br />

– was perfectly readable in InDesign.<br />

Only the slow response rate of 37ms<br />

is a disappointment – but this monitor<br />

isn’t aimed at video professionals.<br />

The ColorEdge CG220 is a fantastic<br />

monitor but the price is going to be<br />

too high for the majority of designers<br />

– though you can reduce it a bit by<br />

going for the Colour Confidence<br />

DisplayProof System bundle from<br />

TypeMaker, which essentially bundles<br />

the Eye-One calibrator and a colour<br />

management guide for the same £3,189<br />

plus VAT price. TypeMaker also claim to<br />

check the monitor to a higher standard.<br />

You’re essentially paying over £3,000<br />

for a monitor created to match £700<br />

CRTs. However, if your clients require<br />

that level of colour accuracy (or you’re<br />

just rich), the CG220 is an exceptional<br />

product. Those on lower budgets may<br />

want to wait for LaCie’s forth<strong>com</strong>ing<br />

321 LCD Monitor, which claims to match<br />

CRTs for colour but is more affordable<br />

at just over £950 plus VAT.<br />

Neil Bennett<br />

specifications<br />

Viewable area: 22.2-inch Dot pitch: 0.294mm Native resolution:<br />

1,920-x-1,200 Connection: 2x DVI-I Response rate: 37ms Horizontal<br />

viewing angle: 170 degrees Vertical viewing angle: 170 degrees<br />

Brightness: 200cd/m2 Contrast ratio: 400:1 10-bit gamma correction: yes<br />

Dimensions (W-x-H-x-D): 565-x-452.5-x-272mm Weight (with base): 6.6kg<br />

Modes: 1 Speakers: no Ports: USB (for calibrator) Software:<br />

ColorNavigator Specified calibrator: GretagMacbeth Eye-One Hood: yes


Toon Boom<br />

Studio 2.5<br />

2D animation software<br />

format Mac OS X 10.3, Windows 2000/XP<br />

price £239 plus VAT, upgrade £99 plus VAT<br />

<strong>com</strong>pany Toon Boom, www.toonboom.<strong>com</strong><br />

contact Pixelution, 01462 433558<br />

minimum specs PowerPC G5/Pentium III 800MHz processor,<br />

256MB RAM, 100MB hard disk space, Wa<strong>com</strong> tablet<br />

pros Auto lip-syncing, drawing in 3D scene planning view, and colour<br />

transformation effects add to an already well-designed package.<br />

cons Some inconsistency with interface conventions and a slightly<br />

clunky display for 3D and orthographic views.<br />

<strong>Digit</strong> Rating<br />

D<br />

★★★★<br />

★<br />

igitized 2D cell animation is a<br />

tricky thing to get right. The toolset<br />

required seems similar to those<br />

in any other drawing application, but<br />

in reality they need to be a lot more<br />

specialized. Toon Boom Studio 2.5<br />

offers a decent and robust toolset<br />

together with a clearly set-out<br />

workflow for 2D animation.<br />

Version 2.5 adds to the feature set<br />

with impressive automatic lip-syncing,<br />

gap-closing, and colour keyframing.<br />

There’s a new clipping feature for adding<br />

masks to drawings. These can then be<br />

animated, and soundtracks can now be<br />

scrubbed directly from the timeline.<br />

Good support for graphics tablets is<br />

essential, and version 2.5 adds pressure<br />

sensitivity support for line thickness with<br />

Wa<strong>com</strong> graphics tablets. The update at<br />

last adds eraser support for Wa<strong>com</strong> pens<br />

too. There was an issue with the Intuos 3<br />

Wa<strong>com</strong> tablet – there was occasionally<br />

an offset of the stroke <strong>com</strong>pared to the<br />

cursor position when you began drawing.<br />

We couldn’t duplicate this effect in any<br />

other program using the tablet so there<br />

may be an issue between the latest<br />

Wa<strong>com</strong> driver and Toon Boom.<br />

Schoolboy errors<br />

One minor, but irritating interface issue<br />

was the inconsistent menu conventions<br />

when you switch functions on and off.<br />

In the Window menu you get ‘Show<br />

Function Editor’ which changes to ‘Hide<br />

Function Editor’. In other menus, you<br />

get a check mark instead. It’s a minor<br />

<strong>com</strong>plaint, but causes brief confusion<br />

when you start with the application,<br />

and it’s a mistake that shouldn’t find<br />

its way into a <strong>com</strong>mercial program.<br />

However, overall Toon Boom 2.5<br />

offers a clean and clear workflow for<br />

1 2<br />

1. The 3D Scene Planning mode is where your animated elements<br />

<strong>com</strong>e together. Elements can be keyframed in 3D space.<br />

2. The new Colour Transformation effects allow you to animate colours<br />

of elements over the course of an animation.<br />

3. The new clipping mask feature allows you to create effects such<br />

as this moving binocular view.<br />

professional 2D animation production.<br />

The integration of the two modes of<br />

operation – Drawing and 3D Scene<br />

Planning – have been further tightened<br />

by offering touch-up drawing to be<br />

ac<strong>com</strong>plished in Scene Planning mode.<br />

This is a fantastic feature because it<br />

allows you to see what needs to be<br />

fixed right in the scene as it’s playing,<br />

rather than performing the guess work<br />

involved when having to do touch-ups<br />

back in the drawing mode.<br />

While there isn’t a massive number<br />

of new features, those added are<br />

significant and will have a great impact<br />

on the workflow of current users. While<br />

in essence it’s still a relatively simple<br />

and straightforward program Toon<br />

Boom Studio 2.5 represents a focused<br />

and well-crafted environment for<br />

traditional 2D animation.<br />

Simon Danaher<br />

Alternatives<br />

Bauhaus Mirage 1.2<br />

<strong>Digit</strong>al Video<br />

The TAB 2.0<br />

Macromedia<br />

Flash MX 20<strong>04</strong><br />

d 91<br />

3


Dual-processor workstation<br />

format Windows XP<br />

price £4,385 plus VAT<br />

<strong>com</strong>pany IBM, www.ibm.<strong>com</strong>/uk<br />

contact Matek, www.matek.net, 01403 276 300<br />

pros Obscenely powerful 3D performance.<br />

Fast image rendering and processing.<br />

cons High price. Small, single hard drive.<br />

No DVD reader.<br />

<strong>Digit</strong> Rating ★★★★★<br />

T<br />

he last IBM workstation we<br />

looked at was rather behind<br />

the times – but this is right up-todate.<br />

Dealer Matek’s entry into our last<br />

workstation group test was a generation<br />

behind much of the <strong>com</strong>petition, but<br />

this is the first <strong>com</strong>puter we’ve seen to<br />

feature ATI’s top-of-the-line FireGL 7100<br />

graphics card. It’s a superbly powerful<br />

machine – with a price to match.<br />

The IntelliStation Z Pro shell is an<br />

imposing black box that’s shorter and<br />

fatter than the Dell Precision 670 we<br />

looked at in <strong>Digit</strong> 80. It’s rather ugly<br />

– especially sat next to an Apple<br />

Power Mac G5 – and it doesn’t look<br />

as imposing as the Precision either.<br />

But it’s what’s inside that counts.<br />

This Z Pro is driven by the fastest<br />

Xeon processors available: two 3.6GHz<br />

92 d<br />

chips with 2MB of Level 2 cache each.<br />

These are fed by 2GB of DDR2 RAM<br />

across an 800MHz system bus, and<br />

connected to a motherboard with an<br />

almost full set of PCI-Express, PCI-X,<br />

PCI, Ultra360 SCSI and ATA connectors.<br />

A FireGL 7100 card, a single 73GB,<br />

10,000rpm Ultra 360 hard drive and a<br />

CD-RW drive are all included. But that’s<br />

it – leaving a bare-to-the-bone system.<br />

Light work<br />

From the specs you’d expect this<br />

IntelliStation to be powerful – and<br />

this unit will surpass your expectations.<br />

Rendering of the Radiosity_box<br />

benchmark scene in LightWave 8 (using<br />

four threads with Hyper-threading turned<br />

on) was ac<strong>com</strong>plished in 18 minutes and<br />

44 seconds – two minutes quicker than<br />

the dual 3.4GHz-driven Precision 670.<br />

However, we should mention that the<br />

IntelliStation was tested using version 8.2<br />

of LightWave (while the Precision used<br />

the then most recent 8.0 version), as it<br />

took the upgrade and an ATI graphics<br />

driver update to make LightWave open<br />

the benchmark scene. This may have<br />

given the rendering time an extra boost.<br />

It was our Cinebench tests where this<br />

IntelliStation really started showing off.<br />

This is the first review machine we’ve<br />

specifications<br />

IntelliStation Z Pro<br />

Processor (supplied): 2x Intel Xeon 3.6GHz Processor (maximum): 2x<br />

Intel Xeon 3.6GHz RAM (supplied): 3GB RAM (maximum): 8GB<br />

DIMMs/free slots: 2/4 Graphics card (supplied): ATI FireGL V7100<br />

Graphics RAM/AGP port: 256MB/PCI-Express Hard drive type: Ultra320<br />

SCSI Hard drive size/speed (supplied): 73GB/10,000rpm Bays: 2x 5.25inch<br />

ext, 1x 3.5-inch ext, 3x 3.5-inch int<br />

seen to get Cinebench scores of over<br />

3,000: achieving a groundbreaking 3,384.<br />

Equally importantly, this is over eighttimes<br />

quicker than without using the<br />

graphics card. The NVidia Quadro 3400<br />

used by the Dell Precision 650 could<br />

only manage a 6.19x boost – though<br />

in itself this is an impressive score. This<br />

IntelliStation’s 3D power is due to the<br />

V7100 card, which is imbued with 256MB<br />

of GDDR3 memory, six geometry engines,<br />

16 pixel pipelines and a throughput of<br />

up to 28.8GB per second. It’s also why<br />

this workstation costs so much.<br />

The high price is justified by the<br />

power of the unit within 3D applications<br />

– though you’d need to be working with<br />

some very intricate models to make it<br />

worthwhile. Some of Matek’s<br />

configuration choices are poor – the<br />

Precision’s addition of a Serial-ATA<br />

system drive (leaving the SCSI system<br />

free for media manipulation) is better,<br />

and the CD-RW drive is a lame option<br />

when almost all pro-level systems <strong>com</strong>e<br />

with a DVD±RW as standard. A DVD<br />

writer is of limited professional appeal,<br />

but the ability to read DVD-ROMs is<br />

something everyone needs these days.<br />

However, the stonking 3D performance<br />

should keep you happy.<br />

Neil Bennett<br />

Alternatives<br />

Dell Precision 670<br />

IBM M Pro


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labs<br />

94 d


DVD on the menu<br />

Thanks to the dominance of DVD in home<br />

entertainment and <strong>com</strong>puting, desktop authoring<br />

of DVDs has really taken off. We’ve looked at<br />

several applications for creating DVD, drawn<br />

from across the scale.<br />

T<br />

he process of creating a DVD is the same whether you’re just burning<br />

data or constructing a flashy menu for a movie release. It consists of<br />

adding data to a project folder on a <strong>com</strong>puter, then laying out that<br />

project in an authoring package. Video and audio assets first need to be<br />

encoded to formats <strong>com</strong>patible with the DVD specification, and if you want<br />

your DVD to do anything more than store data, you’re going to have to<br />

incorporate some sort of menu system on your disc.<br />

Disc navigation is normally added in the form of menu screens and jump<br />

buttons that correspond to chapter points embedded in the media streams.<br />

Authoring applications allow you to link buttons to menu screens, media,<br />

and chapter points by either dragging-&-dropping the asset or item onto<br />

the button or by specifying the link in a properties field.<br />

Subtitles can be entered or imported, and colours can be set for the button<br />

to give some interactive feedback to the user. The project is then ‘built’, with<br />

the video and audio streams multiplexed together during this process and<br />

then written to the blank disc. All DVD authoring follows this same basic<br />

BY MICHAEL BURNS<br />

d 95


labs<br />

Adobe Encore DVD 1.5<br />

format Windows<br />

price £385 plus VAT, upgrade £69 plus VAT<br />

<strong>com</strong>pany Adobe, www.adobe.<strong>com</strong><br />

contact Adobe, 020 8606 4000<br />

minimum specs Pentium III 800MHz or<br />

faster processor, 256MB of RAM, 1GB hard-disk<br />

space, DVD-ROM drive and supported DVD<br />

burner, QuickTime 6.5 software<br />

digit rating ★★★★★<br />

Encore has a similar look to Sonic’s DVD Producer, with an initially rather dull interface<br />

of empty floating palettes. All assets are imported into the Project Window, and as you<br />

do so the corresponding monitor, menu editor, or timeline pops up. This all makes for<br />

rather cluttered viewing, especially on a small monitor, and as there is no preset<br />

workspace facility, users need to set their own default arrangements.<br />

When you drag a video clip to a menu, Encore automatically creates a video<br />

button for the clip, creates a link from the button to play through the video, and<br />

then sets the End action to return to the menu. In a view option similar in style<br />

to Photoshop, you can check button routing using a floating overlay.<br />

Encore DVD integrates extremely well with Photoshop, Premiere, and After<br />

Effects 6.5 or later. If you have an Adobe-heavy PC, you’ll be able to export motion<br />

menus as AVI files in After Effects, create backgrounds and buttons in Photoshop,<br />

and add markers for Chapter points in Premiere movies. You can use the Edit<br />

Original <strong>com</strong>mand in Encore to edit the files in their native applications.<br />

The Styles palette allows pre-designed effect styles for Text, Shapes, and Images<br />

to be dragged-&-dropped onto elements in the Menu Editor. A Check Project feature<br />

can be used at any point in the process to identify and solve problems in the project’s<br />

structure. QuickTime is now supported as an asset, meaning that Encore, though still<br />

confined to the PC, is now more of a cross-platform contender than the Apple offering.<br />

ALL DVD<br />

AUTHORING<br />

FOLLOWS THE<br />

SAME BASIC<br />

PROCESS<br />

96 d<br />

process. This is due to the<br />

applications, hardware, and<br />

media all adhering to the DVD<br />

Specification, a standard set<br />

and adhered to by manufacturers<br />

such as Sony, Philips, and Pioneer.<br />

Basic ‘collect and burn’<br />

programs such as Roxio Toast and<br />

NTI Dragon Burn on the Mac and<br />

the likes of Ahead Nero on the PC<br />

have the ability to add perfectly<br />

adequate navigation to your discs,<br />

but for anything more <strong>com</strong>plex you<br />

Apple DVD Studio<br />

Pro 3<br />

format Mac OS X 10.3.2 or later<br />

price £297 plus VAT<br />

<strong>com</strong>pany Apple, www.apple.<strong>com</strong>/uk<br />

contact Apple, 0800 783 4846<br />

minimum specs 733Mhz G4 or G5 Mac,<br />

AGP graphics card with 8MB of video memory,<br />

256MB RAM (512 MB re<strong>com</strong>mended),<br />

QuickTime 6.5, 4.4GB Disk space, DVD drive<br />

digit rating ★★★★★<br />

The closest thing to a professional DVD authoring suite you’ll get on a Mac, DVD<br />

Studio Pro is closely integrated with the rest of the Mac OS media packages (Motion,<br />

Soundtrack, Final Cut Pro, iTunes, and iPhoto). The best thing about DVD Studio<br />

Pro is the level of user control available – Apple gives the author access to some<br />

in-depth <strong>com</strong>mands from the user interface and allows scripting for more <strong>com</strong>plex<br />

programming. For example, you can notify a DVD player if a user has viewed a certain<br />

First Play menu before and get it to jump ahead accordingly.<br />

The authoring process is fairly simple and can be carried out in any of three<br />

workflow configurations ranging from basic drag-&-drop elements to full outline<br />

views and scripting windows. Assets are imported into the application and can be<br />

encoded to MPEG format in the background as soon as they arrive in the Assets<br />

tab. Multi-layered graphic files can be imported as menu backgrounds and the<br />

product has tight integration with Photoshop – allowing live updating of edited files.<br />

Extra templates and interface elements, extra workflow enhancements and wider<br />

format support all arrived in version 3. Other enhancements include new transitions,<br />

buttons and slideshows, as well as extended support for video and audio formats.<br />

You’ll need a large drive to store all the templates and extras. Recent updates have<br />

allowed this tool to burn directly to dual-layer DVD-9 discs as well as encode HD<br />

material using the bundled Compressor application.<br />

need a dedicated DVD authoring<br />

application. All of the applications<br />

tested here offer designers the<br />

ability to create varying levels of<br />

<strong>com</strong>plexity in their menus. Most<br />

have some facility to import layered<br />

images from a graphics package<br />

– normally Photoshop – or provide<br />

tools for adding text, images, and<br />

shapes (for buttons) within their<br />

own workspace.<br />

If you are designing your menus<br />

in an external editor, be aware that<br />

you should save screens as<br />

multi-layered files if you want<br />

to use button highlights.<br />

Author’s specials<br />

For motion menus it’s best to<br />

create <strong>com</strong>plex transitions in an<br />

application such as After Effects,<br />

before importing the rendered<br />

project into the DVD project.<br />

You need to leave at least<br />

double the hard drive space<br />

required for authoring each project.


APPLE DVD STUDIO PRO IS THE CLOSEST THING TO A<br />

PROFESSIONAL AUTHORING SUITE AVAILABLE FOR THE MAC<br />

Pinnacle Liquid Edition 6<br />

format Windows 98/2000/XP<br />

price £153 plus VAT<br />

<strong>com</strong>pany Pinnacle Systems,<br />

shop.pinnaclesys.<strong>com</strong><br />

contact Pinnacle Systems, 01895 442 003<br />

minimum specs 800MHz processor, 256MB<br />

RAM, DirectX 9 <strong>com</strong>patible graphics and sound<br />

card, 500MB disk space, CD drive<br />

digit rating ★★★<br />

★ ★<br />

Pinnacle’s Liquid product is a full video editing and effects suite with an integrated<br />

DVD authoring <strong>com</strong>ponent. The tools resemble a basic program such as Intervideo’s<br />

WinDVD, so if all you are looking for is some quick editing and simple transitions to<br />

prepare your disc, Liquid may be a bit of overkill.<br />

There are a number of wizards to make the process of assembling your assets<br />

easier – including a media search tool. The wizards are helpful, as Liquid is not a<br />

product you can pick up and run with, as you need to understand Liquid’s editing<br />

conventions first.<br />

Liquid is another package with one video track, but it allows users to assemble<br />

clips consecutively on the timeline. There are a number of menu templates to choose<br />

from – you can follow a wizard to add the menu asset to a sequence in the timeline,<br />

then create links to chapters. You can customize the menu in the Menu Template<br />

Editor, importing background graphics or adding or editing text. End actions are<br />

installed using jump markers in the Timeline, which return users to the main menu<br />

after every clip. You can save the finished project as an ISO file prior to burning.<br />

It may possess confusing proprietary quirks in some places, but Liquid Edition<br />

includes Hollywood FX Plus RT and TitleDeko RT for effects and titles. Having your<br />

effects, video, and authoring package in one suite is certainly of use to the DVD<br />

author, allowing you to create <strong>com</strong>plex motion menus with transition effects before<br />

adding them to your DVD project.<br />

When you are working through a<br />

slew of DVDs, this probably means<br />

using a fast external drive. Some<br />

DVD writers do not support DVD+R<br />

discs – the Apple Superdrive is a<br />

notable example.<br />

DVDs have limited interactivity<br />

when <strong>com</strong>pared with Web sites<br />

or games consoles, due mainly to<br />

the basic nature of consumer DVD<br />

players. The DVD specification is<br />

meant to ensure that the disc you<br />

author will play on all platforms.<br />

As the specification was set some<br />

time ago, many of the strictures<br />

imposed seem backward in<br />

today’s consumer market. However,<br />

developers have added some<br />

special features to applications to<br />

extend the use of the format, and<br />

a good designer will always be<br />

able to create some interaction<br />

using scripted behaviours, animated<br />

motion menus, and transitions and<br />

button routing.<br />

Button routing allows you to<br />

Sonic DVD Producer<br />

Authoring 5.0<br />

format Windows XP Pro<br />

price £1,125 plus VAT<br />

<strong>com</strong>pany Sonic Solutions, www.sonic.<strong>com</strong><br />

contact Sonic Solutions, 020 7437 1100<br />

minimum specs 1.7GHz Pentium IV CPU,<br />

512MB RAM, CD or DVD-ROM drive,<br />

1,024-x-768 resolution, 24-bit colour,<br />

200MB hard drive space<br />

digit rating ★★★★ ★<br />

Sonic Producer goes some way to bridging the gap between high-end dedicated<br />

systems and the desktop DVD author. It ships in three versions – the option tested<br />

here ships with a 128MB Matrox Parhelia video card. The interface includes a timeline,<br />

a viewer window, a Palette for storing assets, a list window for adding menus and<br />

movies to a project, and a menu editor window.<br />

A large library of assets in the Producer folder is available to the Palette on<br />

opening. Menu graphics and imported assets are dragged onto the List Window<br />

to bring them into the project – along with any audio associated with the video.<br />

The menu building process is a straightforward case of drag-&-drop, with<br />

automatic linking of buttons and tracks. Button highlights can be set in the Properties<br />

window – though the application doesn’t support imported graphics with Alpha<br />

channels. There are several choices for menu button routing, including an AutoRoute<br />

choice. Support for burning DVD-9 discs directly came with version 4.5, so Sonic was<br />

ahead of the pack with Producer and you can also add a jacket picture for the project.<br />

Illegal formats for DVD use such as AVI are transcoded just before the build<br />

process, so be prepared for a long wait if you haven’t prepared your assets<br />

beforehand. Other products in the roundup share this lack of background encoding,<br />

but given the price here it could be seen as an omission. However, the application<br />

does ship with Sonic Audio Transcoder and MyDVD, a real time MPEG encoder.<br />

specify the behaviour of the cursor<br />

and remote control. Many packages<br />

allow both manual and auto-routing<br />

of buttons for greater flexibility, but<br />

it’s wise to keep to convention if the<br />

DVD is for the wider market.<br />

On the button<br />

To avoid unsightly jumps when<br />

the disc is accessed, you can set<br />

transitions between menu screens<br />

to play when buttons are pressed.<br />

Similarly, End actions are assigned<br />

to movies and menus to take the<br />

user back to a main menu screen<br />

after the movie has finished playing,<br />

or when a menu has cycled for<br />

a specified amount of time.<br />

Special features can be built<br />

into menus by accessing the<br />

parameter register memory values<br />

of a DVD. These are machine level<br />

<strong>com</strong>mands that the player<br />

understands and can control<br />

parental management features,<br />

or whether to play a certain menu<br />

d 97


labs<br />

Sonic ReelDVD 3.1.3<br />

format Windows 2000/XP<br />

price £140 plus VAT<br />

<strong>com</strong>pany Sonic Solutions, www.sonic.<strong>com</strong><br />

contact Sonic Solutions, 020 7437 1100<br />

minimum specs Pentium III processor,<br />

800MHz , 256MB RAM, 2GB hard drive<br />

space, SoundBlaster <strong>com</strong>patible sound<br />

card with DirectSound support, CD or<br />

DVD-ROM drive<br />

digit rating ★★★★★<br />

Ideal for entry-level users, ReelDVD is a simple application. It has an open interface<br />

with a Windows-style explorer window. The Storyboard area is the starting point for<br />

assembling assets and elements. Files dragged into the Storyboard from the Explorer<br />

window are given the once-over by the application and a window pops up to say<br />

whether or not the format is supported. Only MPEG-1 and MPEG-2 video is supported,<br />

so transcoding needs to be <strong>com</strong>pleted before bringing assets into ReelDVD.<br />

The storyboard builds up an arrangement of tracks, icons for menus, and<br />

connectors between them, which is ideal for the non-linear nature of DVD authoring.<br />

Once tracks are in the Storyboard, their <strong>com</strong>ponent parts, known as streams, can be<br />

viewed in the Track Editor. Here is where the button highlights and subtitles for each<br />

track are set using up to 32 subpicture streams, as well as the language for the audio<br />

(up to eight streams). The Track editor also allows Dolby <strong>Digit</strong>al audio files to be<br />

synced with the timecode in the video stream.<br />

Multi-layered PSD files can be imported intact, so that you can automatically<br />

define subpicture overlay masks and button hotspots for menus. In a further nod<br />

to professional authoring, button routing can be set up in the preview window while<br />

playback flow, End actions, and simple point-&-click programming can be set up<br />

in the Storyboard. There’s no facility for DVD-ROM content but ReelDVD will allow<br />

you to create a DVD-Video from prepared assets with little fuss.<br />

IF YOU’RE<br />

SERIOUS ABOUT<br />

AUTHORING, IT’S<br />

WORTH LOOKING<br />

AROUND TO TAKE<br />

ADVANTAGE OF<br />

THE LATEST<br />

TECHNOLOGY<br />

98 d<br />

if the viewer has seen it before.<br />

The power to access these<br />

features is what sets the higherend<br />

packages apart from the host<br />

of DVD authoring applications.<br />

The high storage capacity<br />

of DVDs can hold multiple types<br />

of information on one disc, which<br />

allows a degree of interactivity. For<br />

example, a band’s music DVD could<br />

hold extra material in a DVD-ROM<br />

section such as screensavers or<br />

Flash movies. The amount of space<br />

Ulead DVD Workshop 2<br />

format Microsoft Windows 2000/XP<br />

price £153 plus VAT, upgrade £76 plus VAT<br />

<strong>com</strong>pany Ulead Systems, www.ulead.co.uk<br />

contact Ulead Systems, 0<strong>04</strong>9 2131 512 6850<br />

minimum specs Intel Pentium III<br />

800MHz or higher, 128MB RAM, 500MB<br />

of hard disk space, Microsoft DirectX 9<br />

and DVD-ROM drive<br />

digit rating ★★★★★<br />

DVD Workshop features a simple interface and has plenty of wizards to help you<br />

along. A well-sized Preview Window dominates the screen, with a Media Library<br />

to the side, and a Content Window in the form of a filmstrip below, used to define<br />

the order of material.<br />

DVD Workshop restricts the project to a single video track and there is very<br />

much a linear approach involved, with five tabbed windows carrying you through<br />

the authoring steps. Encoding is handled by Ulead’s MPEG-Direct codec so you<br />

can capture and translate any analog or DV footage into MPEG in one step, including<br />

video from non-copyrighted DVDs.<br />

Automatic scene detection in the form of Split by Scene allows the software<br />

to capture, detect, and arrange clips automatically, but there are also simple controls<br />

to trim or cut clips into separate files, insert chapter points and add background music.<br />

For more <strong>com</strong>plex projects you can add or import up to 32 separate subtitle tracks<br />

<strong>com</strong>plete with customized text, as well as eight audio tracks and audio fading options.<br />

Button routing facilities are available – you can manually assign <strong>com</strong>mands to a playlist<br />

to control how menu buttons behave.<br />

The interface is far from sophisticated but this will suit many users who just need<br />

to assemble a project quickly. Recent update patches have provided support for duallayer<br />

authoring so this relatively inexpensive offering is still a valid package to consider<br />

for more professional work.<br />

used for video dictates the<br />

amount of interactive material<br />

you can include.<br />

Interactivity<br />

For this reason, <strong>com</strong>mercial movie<br />

releases, which use high-quality<br />

video and audio streams packed<br />

on dual-layer discs, usually display<br />

little interactivity, while discs<br />

featuring less or lower quality video<br />

content, intended for play on a PC,<br />

will boast more interactive features.<br />

Web access can be built into<br />

DVDs, embedding hyperlinks or<br />

within DVD-ROM content, so that<br />

if the disc is being viewed on an<br />

Internet-connected PC, a Web<br />

page can be accessed. The buttons<br />

point to the corresponding Web<br />

links, and are stored on the DVD-<br />

ROM section of the disc. On a<br />

corporate DVD, you could embed<br />

links to a sales site or prompt<br />

a sales request by opening the<br />

user’s email program.


THE HIGH STORAGE CAPACITY OF DVDS MEANS<br />

THEY CAN OFFER A DEGREE OF INTERACTIVITY<br />

Alternatives<br />

Although there is a proliferation of DVD software for the prosumer, higher-end<br />

systems are available. Chief among these is the Scenarist line by Sonic Solutions.<br />

This is the weapon of choice for professional DVD authoring houses such as<br />

Abbey Road Interactive. There is a wide range of configurations that include an<br />

audio hardware converter, PCI encoder cards, dual monitors, and specialized<br />

software. The power of Scenarist lies in its ability to access the programming<br />

level of the DVD specification, providing a <strong>com</strong>plete tape-to-disc solution that<br />

encodes, authors and outputs DVD projects for any purpose.<br />

Sonic’s SD-series Encoder hardware lies at the heart of the system, working<br />

in conjunction with real-time hardware video output that allows you to preview<br />

your project in real time on an external video monitor. The authoring process itself<br />

allows multiple video angles with audio/subtitle switching, jacket picture, subtitle<br />

effects, text data, 96KHz PCM Audio, DTS Audio, and even full karaoke support.<br />

The key factor in the success of Scenarist however is its cell-level access<br />

to the scripts that control DVD players. This allows precise control over every<br />

<strong>com</strong>mand and parameter available in the DVD specification, including access to<br />

all 16 General Parameter registers (GPRMs). Multiple users can work on parts of<br />

the same project at once thanks to a powerful workgroup management system.<br />

Pioneer also has a high-end solution in the form of the PRV-LX10 Professional<br />

DVD-Video recorder. This features a modular design with a 120GB hard drive and<br />

up to two DVD-R/RW drives in one unit. It allows one-step conversion of video<br />

assets to DVD, easy authoring of video projects and video archiving to DVD-<br />

Video format. Designed for those with limited knowledge of DVD authoring<br />

on <strong>com</strong>puters, it can create DVD-Video on DVD-R or DVD-RW 4.7GB discs<br />

and allows real-time recording and menu creation.<br />

Basic editing features allow users to trim VOB files, precisely remove<br />

and replace chapter points and reassign the title order. The internal hard drive<br />

allows storage of over 20 DVD projects, as well as libraries of menu backgrounds,<br />

button layout files, and EDL data. The recorder offers multiple analogue and<br />

digital connections and RS-422A and FireWire control capabilities. An ethernet<br />

port allows you to transfer files to the internal drive via a network connection.<br />

Many DVD authoring applications will only accept video and audio assets<br />

1 2 3<br />

Discreet Cleaner XL (1), Canopus ProCoder 2.0 (2), Optibase MPEG MovieMaker 200S (3)<br />

In authoring terms, the standard<br />

designation for single layer and<br />

dual layer media is DVD-5 and<br />

DVD-9 respectively. Until now,<br />

consumer DVD-9 projects were<br />

largely confined by the recordable<br />

media available. So, disk images<br />

had to be saved to DLT drives<br />

for pressing to DVD-ROM by<br />

<strong>com</strong>mercial authoring houses.<br />

Older <strong>com</strong>mercial dual-layer DVD<br />

formats weren’t <strong>com</strong>patible with<br />

existing DVD Video players either.<br />

In a breakthrough in dual-layer<br />

recording however, <strong>com</strong>peting<br />

DVD-RW DL and DVD+RW DL<br />

formats are now available, so a<br />

new stage of DVD-authoring is set<br />

to be played out. The new formats<br />

virtually double data storage<br />

capacity on DVD recordable discs<br />

from 4.7GB to 8.5GB, allowing<br />

recordable media to provide space<br />

similar to the discs pressed by the<br />

major studios for their movies.<br />

Most of the applications tested<br />

encoded in formats that are ‘legal’ for the DVD specification. For encoding<br />

purposes, a third party hardware system or application is often required. One<br />

such system is the MPEG MovieMaker 200S from Optibase. Available in Basic<br />

or Xpress configurations, MPEG MovieMaker 200S is an MPEG-2 and MPEG-1<br />

encoding platform for DVD creation that ships as a half-size PCI card.<br />

Encoding options<br />

It offers a range of video and audio interfaces, video resolutions, audio encoding<br />

format and MPEG multiplexing capabilities. Integrated with Optibase’s developer<br />

tools and video streaming and networking platform, the boards are bundled with<br />

the MPEG Composer 200, a well-featured encoding-management application.<br />

ProCoder 2.0 by Canopus provides powerful tools to prepare source video<br />

for conversion. Stitching allows multiple source clips in different formats and<br />

resolutions to be linked together to create one or more target clips. Video and<br />

audio filters provide high quality enhancement tools, such as bitmap overlay,<br />

cropping and volume adjustment, and to protect input before encoding, while<br />

target filters allow specific adjustments to be made for particular output formats.<br />

You don’t need specialized hardware for the encoding process. A software<br />

solution that content creators have been using for years is still going strong in<br />

the shape of Discreet Cleaner. Available for both Mac and PC platforms, Cleaner<br />

provides support for more than 60 media formats, including QuickTime 6, MPEG-<br />

4, Windows Media 9 (including support for HD and multi-channel audio),<br />

RealSystem 9, and AAC.<br />

High performance, high quality MPEG-1 and 2 VBR encoding allows<br />

users to create top quality video for DVDs and Video-CDs, as well as providing<br />

a way to tweak the video with Cleaner’s controls to get the highest quality.<br />

Professionally designed presets are available, allowing users to understand<br />

trade-offs between encoding output and quality, as well as allowing them to<br />

tweak the presets to get exactly what is required without starting from scratch.<br />

Both Cleaner 6 on the Mac and Cleaner XL on the PC platform have the<br />

ability to set watch folders to encode footage automatically as well as output<br />

the encoded material to multiple local, network, and FTP destinations.<br />

here have had point updates<br />

rushed out in the past month to<br />

provide support for dual-layer<br />

authoring, while hardware<br />

manufacturers are bringing out<br />

dual-layer burners. We used one<br />

such device as the baseline drive<br />

for the test – a new standalone<br />

FireWire burner from Plextor (the<br />

PX716UF), which we used with<br />

both Mac and PC applications.<br />

Drives like this can support<br />

a dizzying number of formats, so<br />

if you’re serious about authoring<br />

it’s worth looking around to take<br />

advantage of the latest technology.<br />

The recordable Dual-Layer discs<br />

will be priced at a premium until<br />

they be<strong>com</strong>e more widely accepted.<br />

For that reason we’ll use the DVD-5<br />

<strong>com</strong>patible single layer DVD format<br />

and its rewritable derivatives. It’s<br />

best to use branded disks, so we<br />

used a selection of 8x and 16x<br />

speed TDK DVD+Rs and 2x speed<br />

DVD-RW discs for the test.<br />

d 99


labs<br />

main picture. Sony Vaio FS195XP<br />

1. AJP D900T, 2. Alienware MJ-12m 7700 ,<br />

3. Apple PowerBook G4 15-inch<br />

4. Dell Latitude D610, 5. Evesham Voyager XT ,<br />

6. HP NW8000, 7. Sony Vaio A397XP<br />

100 d


Creative laptops<br />

BY NEIL BENNETT<br />

The next generation of laptops and mobile workstations are here, so whether<br />

you need something small and light for regular travel or a powerhouse that<br />

only needs to go desk-to-desk, prepare to do more on the move.<br />

2<br />

0<strong>04</strong> was supposed to see the laptop emerge – we’d all chuck out<br />

our hulking desktops and workstations and work from ‘hot’ desks<br />

and airport lounges on tiny silver devices, serviced by secretaries<br />

in pencil skirts while saying ‘Ciao’ into mobile phones.<br />

While this fed the fantasies of largely male sales departments and<br />

middle managers, creative pros have been underwhelmed by what’s been<br />

made available to them. Creative applications from Quark and Photoshop<br />

to Final Cut Pro and LightWave require high-resolution workspaces, which<br />

require a screen at least 15-inches in size. The only laptops <strong>com</strong>bining<br />

spacious displays with a light frame seemed to be Apple’s PowerBook<br />

G4s, which were a generation behind their workstation-class G5 cousins.<br />

At the beginning of <strong>2005</strong> though, Intel is attempting redress the balance<br />

between power and mobility with a renewed version of its Centrino platform<br />

for notebook <strong>com</strong>puters. The platform, known by its development codename<br />

Sonoma, will provide benefits across the board, according to Intel.<br />

The Centrino platform is aimed at notebook <strong>com</strong>puters and consists<br />

of three major pieces: the processor, its <strong>com</strong>panion chipset, and a wireless<br />

board. The new Centrino platform includes improved versions of all three<br />

<strong>com</strong>ponents with a new chipset, called 915 Express, forming its centrepiece.<br />

The 915 Express chipset, formerly known by the code-name Alviso, adds<br />

support for the PCI Express interconnect technology. This allows users to<br />

add more powerful graphics chips to their notebooks.<br />

The chipset supports DDR2 memory, a next-generation memory<br />

standard that clears the way for memory chips to run at faster speeds.<br />

The chipset also <strong>com</strong>es with support for a faster front-side bus, increasing<br />

the speed at which data flows between the processor and the memory<br />

from 400MHz to 533MHz. Multimedia improvements include support<br />

for Dolby <strong>Digit</strong>al and Dolby 7.1-channel surround sound.<br />

Changes have also been made to the wireless side of the package.<br />

There is improved networking software, within both the chipset and a new<br />

client application. Intel says this will make it easier for users to connect to<br />

Wi-Fi access points, as well as bring several security enhancements aimed<br />

at enterprise users. However, wireless speeds are still significantly slower<br />

than their ethernet equivalents. Wireless is great for Web surfing but you’re<br />

still better off plugging in to move Quark documents or video clips around<br />

your studio’s network.<br />

Seven new Pentium M processors are available as part of the package.<br />

They range from a top-of-the-range model that runs at 2.13GHz to an Ultra<br />

Low Voltage version that runs at 1.2GHz.<br />

Intel has presented benchmark tests that show a notebook PC with<br />

a 1.6GHz processor running the new Centrino platform would deliver a 5<br />

per cent increase in performance with no impact on battery life, <strong>com</strong>pared<br />

to a similar PC running at the same speed based on the old platform. The<br />

difference in graphics performance between the same two PCs is even<br />

greater with the new Centrino platform delivering a 91 per cent increase<br />

in performance, according to Intel’s benchmarks.<br />

2 3 4 5<br />

6<br />

7 8<br />

d 101


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AJP D900T<br />

format 17-inch widescreen<br />

price £1,399 plus VAT<br />

<strong>com</strong>pany AJP, www.ajp.co.uk<br />

contact AJP, 020 8208 9744<br />

digit rating ★★★★ ★<br />

This is a whopper. It dwarfs every other unit in this group<br />

except Alienware’s MJ-12m 7700, which uses the same<br />

hulking Clevo chassis. It also weighs just under a ton<br />

(actually 5kg, or two 15-inch PowerBooks), runs for less<br />

than an hour without being plugged into the mains and<br />

produces as much heat as a Metro on a motorway.<br />

This may seem faintly ridiculous – and if you regard<br />

the D900T in terms of a traditional laptop, it is. However,<br />

if you work desk to desk (or home to work) and you’re<br />

after a level of power just not available from traditional<br />

laptops, a unit such as this makes perfect sense.The<br />

power <strong>com</strong>es from a 3.2GHz desktop Pentium 4 chip,<br />

which is accessed through a desktop-level 800MHz<br />

frontside bus. The D900T features 1GB of DDR2 memory<br />

and NVidia’s latest, greatest mobile graphics chip, the<br />

256MB RAM-enabled GeForce Go 6800. It’s a set-up<br />

that would make most desktop users jealous.<br />

All this power is accessed through a top-quality<br />

X-black-type 17-inch screen, which looks fantastic.<br />

The black-&-silver chassis looks impressive, and features<br />

an excellent keyboard and trackpad – though the pad<br />

is the wrong aspect ratio for the screen.<br />

The D900T falls down because it’s not fully<br />

featured enough to justify the weight and size. The<br />

3.2GHz P4 chip is good, but a 3.4GHz or 3.6GHz unit<br />

would have been better. The 80GB hard drive only<br />

runs at 4,200rpm, only one of the D900’s two bays is<br />

used and many creative applications require the full<br />

Professional version of Windows XP. The chassis is<br />

credible if you fulfil its potential, as with Alienware’s<br />

unit (right), but not if you cut corners.<br />

Alienware MJ-12m 7700<br />

format 17-inch widescreen<br />

price £1,928 plus VAT<br />

<strong>com</strong>pany Alienware, www.alienware.co.uk<br />

contact Alienware, 0800 279 9751<br />

digit rating ★★★★★<br />

If you’re shopping for a new machine, check the specifications to<br />

ensure you get all the benefits of the new platform. This is because Intel<br />

is allowing manufacturers some degree of freedom in their selection of the<br />

Centrino platform. For example, two wireless adaptors are available but only<br />

one supports 802.11a networking. Similarly, four chipsets are available to<br />

PC makers but only two of them support the faster 533MHz front-side bus.<br />

Thermal challenge<br />

Away from Intel, there is less to shout about in terms of processors and<br />

architecture. AMD’s mobile processors have found more favour in low-cost<br />

units, and Apple is still stuck with its G4 chips for its laptops – claiming<br />

that putting a G5 chip in a laptop is “the mother of thermal challenges”.<br />

Based around the same enormous Clevo chassis as<br />

the AJP D900T, the MJ-12m 7700 contains more than<br />

enough power and peripheral features to justify its size<br />

and weight. It’s expensive – almost two grand. However,<br />

the overall package just about justifies the cost.<br />

The 3.4GHz Pentium 4 processor at the heart of the<br />

7700 is one step below Intel’s fastest desktop chip. It’s<br />

only slightly faster at pure processing than the 3.2GHz<br />

chip found in the D900T, but it’s much quicker than any<br />

of the Pentium M chips at high-intensity processing. The<br />

7700 was over two minutes faster than the D900T in our<br />

Photoshop 2D image processing test, even though both<br />

machines feature 1GB of identical DDR 2 RAM. This can<br />

be attributed not only to the faster processor, but also<br />

the 7700’s innovative drive system.<br />

The 7700 is the first laptop we’ve seen with two<br />

hard drives inside. The two 60GB drives run at 7,200rpm,<br />

which makes them viable for video editing, and are joined<br />

as a RAID array. This had been set-up as a single 120GB<br />

drive, but this could theoretically be set as a single 60GB<br />

mirrored drive for extra data protection.<br />

It’s for the power and features such as this that some<br />

users will plump for the 7700 over lighter 17-inch models.<br />

Alienware also has a mobile workstation version <strong>com</strong>ing<br />

out soon, which is identical apart from using NVidia’s<br />

Quadro FX Go1400 graphics chip.<br />

Other details we like included the excellent X-blacktype<br />

screen, the dual-layer DVD±RW drive, and the<br />

multiple media card slots that will work with almost<br />

any camera. Only Bluetooth is a notable exception<br />

to the 7700’s feature set.<br />

Apple PowerBook G4 15-inch<br />

format 15-inch widescreen<br />

price £1,343.88 plus VAT<br />

<strong>com</strong>pany Apple, www.apple.<strong>com</strong>/uk<br />

contact Apple, 0800 783 4846<br />

digit rating ★★★★★<br />

This new PowerBook isn’t a G5, but it’s still a notable<br />

machine. It’s not the fastest, but it offers great valuefor-money<br />

and style.<br />

To some creatives, though, all that matters is that<br />

it’s a Mac; it runs Mac OS X, and is the smallest, lightest<br />

15-inch we’ve seen. If you have an older PowerBook,<br />

the speed bump to 1.67GHz is noticeable with larger<br />

documents and media. The sleek aluminium design is<br />

getting a bit old now, but you’ll still garner envious looks.<br />

This PowerBook’s main <strong>com</strong>petitor is Sony’s Vaio<br />

FS195XP, which is very similar in price and purpose. The<br />

specs almost match too: processor (1.67GHz vs 1.73GHz),<br />

RAM (512MB), screen resolution (1,280-x-854 vs 1,200x-800),<br />

DVD±RW drive and wireless (though Bluetooth<br />

is only an option on the Sony).<br />

The differences begin with the screen, which the<br />

Vaio wins hands down with the glossy X-black display.<br />

The Vaio has the edge for high-intensity processing<br />

(LightWave test) and image processing (Photoshop),<br />

and knocks the stuffing out of the Mac at 3D. To the<br />

Vaio’s advantage, the 1.73GHz processor is only midrange<br />

– while the PowerBook’s 1.67GHz is as good<br />

as it gets. The PowerBook has the advantage with<br />

weight (it’s 800g lighter) and battery life (4.5 hours<br />

to the Vaio’s two hours).<br />

However the PowerBook also features innovations<br />

not found on the Sony: notably the scrolling trackpad,<br />

Sudden Motion Sensor and Bluetooth 2.0. The trackpad<br />

allows two fingers to be used for scrolling and other<br />

functions, and works well – though two buttons would<br />

have been more useful.<br />

However, innovation has appeared in other areas, with Apple debuting a<br />

faster wireless connectivity standard for connecting peripherals (Bluetooth<br />

2.0), and technologies first introduced by single manufacturers last year<br />

appearing across the board.<br />

In 20<strong>04</strong>, Sony introduced its revolutionary X-black screen technology,<br />

which produced brighter and richer output than we’re used to with LCD<br />

displays – nearer, in fact, to what you’d expect from a CRT display. Video<br />

editors especially will appreciate the extra brightness. Now the technology<br />

is also available on larger models from more specialist manufacturers.<br />

In the last year we’ve also seen widescreen displays change from being<br />

confined to a stylish minority to appearing on most models. As well as<br />

improving the looks of a laptop, widescreen laptops are generally easier<br />

d 103<br />

labs


labs<br />

Dell Latitude D610<br />

format 14-inch conventional<br />

price £799 plus VAT<br />

<strong>com</strong>pany Dell, www.dell.<strong>com</strong>/uk<br />

contact Dell, 0870 152 4699<br />

digit rating ★★★ ★★<br />

Quite why Dell sent us the Latitude D610 for our feature<br />

on laptops for creatives, I’m not sure. However, it<br />

provides an excellent lesson on why we require the<br />

specs that we do – and why our laptops cost so much<br />

more than those dinky units the sales guys are running<br />

around with. The D610 would be ideal for the travelling<br />

businessman or woman, but it’s not for the creative<br />

professional at all.<br />

As you’d expect, the D610 <strong>com</strong>es last in all of our<br />

tests – even losing out to the 15-inch Powerbook in<br />

our 3D tests. The results also seem better than they<br />

really are, as the 1,024-x-768-pixel screen has almost<br />

a third less pixels for the graphics system to deal with<br />

than a 1,200-x-800 screen such as that found on the<br />

PowerBook or Vaio FS195XP. It’s pretty lame, though<br />

that’s hardly surprising considering the basic processor<br />

and lack of a separate graphics chip.<br />

The 14.1-inch screen has its advantages – it’s much<br />

easier to use in cramped conditions such as on a plane<br />

– but the D610’s only slightly lighter than the 15-inch<br />

PowerBook, and the resolution is too low for most<br />

major creative applications.<br />

To keep the price down to less than £800, Dell has<br />

skimped on the hard drive – which is only 40GB in size<br />

– and the optical DVD/CD-RW <strong>com</strong>bo drive. These could<br />

be improved using the online build-to-order site, as you<br />

could spec the machine up to a 2GHz (Pentium M 760),<br />

2GB RAM, ATI X300 graphics chip, a 1,280-x-1,024<br />

screen, 80GB hard drive, and a a/b/g wireless card<br />

for a whopping £2,094 plus VAT – and you’d still be<br />

better off with a 15- or 17-inch Sony.<br />

to use in cramped environments, such as while flying cattle class.<br />

IBM was first to introduce drop protection for the notebook hard drive,<br />

using motion sensors to shut it down before it hits the floor. From the<br />

original ‘Active Protection System’, we now have other systems such as<br />

Apple’s Sudden Motion Sensor.<br />

Power tools<br />

The new PowerBooks are the first to support Bluetooth 2.0, which is<br />

designed to be three times as fast as the Bluetooth 1.0/1.2 found on all<br />

other devices. However, this is less about speed than saving battery life –<br />

anyone trying to print photos via Bluetooth will appreciate the speed jump.<br />

Open Bluetooth connections eat battery power, and transferring data in a<br />

1<strong>04</strong> d<br />

Evesham Voyager XT HP NW8000<br />

format 15-inch conventional<br />

price £976.85 plus VAT<br />

<strong>com</strong>pany Evesham, www.evesham.<strong>com</strong><br />

contact Evesham, 0870 160 9700<br />

digit rating ★<br />

The Voyager XT is the definitive average creative laptop.<br />

Its specifications look pretty good on paper and it’s<br />

available at a very good price. However, there’s nothing<br />

to make you rush out and buy it.<br />

The overall styling of the Voyager XT is very<br />

corporate, but it’s much more powerful than the sales<br />

force-focused Latitude D610 (left). The 1.8GHz Pentium<br />

M 745 processor is powerful, but relies on a 400MHz<br />

frontside bus. The standard 512MB RAM is DDR RAM,<br />

not the faster DDR2 memory found on other new models.<br />

The modern prevalence of widescreen displays may be in<br />

part an affectation for style points, but it’s semi-practical<br />

too, so the Voyager XT misses the bus here, too.<br />

Certain physical <strong>com</strong>ponents aren’t good quality<br />

either. The keyboard and trackpad are as <strong>com</strong>fortable<br />

and responsive as you’d expect from a standard laptop,<br />

not what you require from a high-end creative laptop set<br />

against models from Apple and Sony. The keyboard was<br />

very squidgy, almost reminiscent of an old ZX Spectrum.<br />

Below the trackpad is a scrollpad, which is a nice<br />

thought but not high-enough quality to be truly useful.<br />

The ATI Mobility Radeon 9700 gives the Voyager<br />

XT more 3D power than any other Pentium M-based<br />

laptop – only beaten by the huge 17-inch desktop<br />

replacements from AJP and Alienware. The Voyager<br />

XT’s connectivity options are basic, only offering<br />

10/100Mbps ethernet networking – most other<br />

laptops in this group test offer Gigabit, and b/g<br />

wireless networking. There’s no Bluetooth and only<br />

two USB 2.0 ports. The DVD-RAM drive is unusual,<br />

but slow as it’s DVD recording is limited to 2x speed.<br />

format 15-inch conventional<br />

price £2,399 plus VAT<br />

<strong>com</strong>pany HP, www.hp.<strong>com</strong>/uk<br />

contact HP, 0870 241 1485<br />

digit rating ★★★★<br />

★★★★ ★<br />

The NW8000 is the most reasonably-sized mobile<br />

workstation models in this round-up – but smaller<br />

and lighter models have since appeared from Dell and<br />

IBM. The NW8000 is still a worthy machine though,<br />

if hampered by an outdated graphics chip and less<br />

than up-to-date technology.<br />

At 2.9kg, the NW8000 is as light as the Evesham<br />

Voyager or the 15-inch Sony model. The case design<br />

isn’t bad, and it certainly feels more robust than the<br />

cases of either of those two models. Look inside it,<br />

though, and the NW8000’s weaknesses appear.<br />

The 2GHz Pentium M chip is powerful – but the<br />

400MHz frontside bus lets it down. This is because the<br />

NW8000 is essentially based on pre-Sonoma technology.<br />

The NW8000’s screen is great, but it’s been usurped<br />

by the X-black-type screens be<strong>com</strong>ing more widespread.<br />

The NW8000’s screen is still better than most offerings,<br />

though.<br />

More importantly, the ATI Mobility FireGL T2<br />

graphics chip that makes the NW8000 a mobile<br />

workstation is getting on a bit. With a new range of<br />

Mobility FireGL chips on the way – the V5000, the V7800<br />

and the V9000 – that boast more power and PCI Express<br />

connectivity, the poor old T2 looks very lame indeed.<br />

The NW8000 did <strong>com</strong>paratively well in our tests<br />

– but certainly not well enough to justify the price being<br />

even £450 more than the well-beaten MJ-12M 7700.<br />

As <strong>Digit</strong> went to press, HP has announced an<br />

upgraded version of the NW8000 that adds the Mobility<br />

FireGL V5000 graphics chip. We’d re<strong>com</strong>mend you wait<br />

for this NW8240 instead.<br />

third of the time will save you much juice. Unfortunately, there aren’t any<br />

Bluetooth 2.0-<strong>com</strong>patible devices available yet.<br />

Other useful devices that are be<strong>com</strong>ing more widespread include duallayer<br />

DVD burners, which allow 8.5GB to be burned to a single disc –<br />

though media prices are still prohibitively expensive at around £6 plus VAT<br />

per disc unless you order in bulk online. More laptops are including media<br />

card ports, which is great if you are always losing your USB card reader –<br />

though an SD card slot isn’t much use if your camera uses Memory Sticks.<br />

A laptop may not be your primary machine, especially with a deadline<br />

hanging around your neck – but when it’s time to kick back, chill out and<br />

be creative, a laptop in the garden with a beer on a summer’s day is just<br />

what you need.


labs<br />

Sony Vaio FS195XP<br />

format 15-inch conventional<br />

price £1,344 plus VAT<br />

<strong>com</strong>pany Sony, www.sony.co.uk<br />

contact Sony, 08705 111 999<br />

digit rating<br />

The Vaio FS195XP is Sony’s take on Apple’s new 15-inch<br />

PowerBook. Although stylish, Vaios used to <strong>com</strong>e in two<br />

varieties: large, heavy, and powerful; or small, light, and<br />

a bit weak. The FS195XP isn’t quite as diddy as the<br />

PowerBook or as stylish as the 17-inch Vaio (right),<br />

but it’s an all-round performer let down by some<br />

graphical corner cutting.<br />

Based on Intel’s Sonoma platform, the FS195XP<br />

has some powerful technologies behind the rather<br />

bland specs. 512MB of RAM is right for the price,<br />

though the 1GB limit is crap. It’s DDR2 memory, which<br />

gives this Vaio a slight advantage in RAM-hungry tools<br />

such as Photoshop. The 1.73GHz Pentium M processor<br />

is faster than the 1.67GHz Power PC G4 processor found<br />

in the PowerBook. More importantly, you have the option<br />

to spend more and get a processor up to 2.13GHz in<br />

speed, which you don’t with the PowerBook.<br />

What will attract most users, though, is the X-black<br />

screen – though this is no longer only available on Sony<br />

laptops and monitors. Unfortunately, the screen is<br />

powered by an NVidia GeForce Go 3200 graphics<br />

processor, which only has 16MB or 32MB of graphics<br />

RAM (Sony couldn’t say which). The 128MB quoted<br />

figure is found by adding this to the amount of normal<br />

RAM that the graphics chip can use – dropping the<br />

available power overall. This leaves this Vaio lagging<br />

behind other PC laptops in the 3D stakes, but still<br />

ahead of the 15-inch PowerBook.<br />

This Vaio lacks the PowerBook’s scrolling trackpad,<br />

Sudden Motion Sensor, and Bluetooth 2.0 – though<br />

none of these are essential.<br />

Testing procedures<br />

The laptops were benchmarked for 2D graphics<br />

and rendering performance. All tests were performed<br />

three times directly from start-up and an average<br />

taken. Video-manipulation performance was tested<br />

using Adobe After Effects and Discreet Combustion.<br />

Photoshop<br />

This test performs 20 actions upon a 200MB image,<br />

within Photoshop CS with Version Cue running.<br />

Results are in seconds and smaller bars are better.<br />

106 d<br />

Sony Vaio A397XP<br />

format 17-inch conventional<br />

price £1,899 plus VAT<br />

<strong>com</strong>pany Sony, www.sony.co.uk<br />

contact Sony, 08705 111 999<br />

digit rating<br />

★★★★★ ★★★★★<br />

The Vaio A397XP is an absolute corker. It offers the best<br />

balance of power and mobility for the creative designer –<br />

and looks great to boot. It’s as if the AJP or Alienware<br />

units had been on a serious diet, making it thin and light<br />

enough to use on the move and powerful enough to use<br />

as your central design, editing, or animation machine.<br />

The outside looks great, but it’s the screen that really<br />

shines. Combining Sony’s X-black technology with a<br />

high-definition 1,920-x-1,200 resolution matrix, it’s the<br />

best laptop screen we’ve ever seen. Images in Photoshop<br />

are extremely detailed and colourful, and the screen<br />

offers spacious layouts within usually cluttered video<br />

editing and 3D applications. Even at this resolution, the<br />

ATI X600 chip keeps 3D graphics running smoothly and<br />

generating a decent Cinebench score – helped along by<br />

the fast 2GHz processor and 1GB of DDR2 memory.<br />

Results in Photoshop were less impressive, though<br />

perfectly adequate. We could see that redrawing the<br />

huge resolution was slowing down image processing,<br />

which the swift time in LightWave backed up. However,<br />

the small delay is worthwhile. Only the two huge Pentium<br />

4-based units were more powerful than the A397XP, and<br />

their size and weight puts them in a different category of<br />

device entirely.<br />

Also adding points to the A397XP’s score was a<br />

responsive trackpad, which was the correct shape –<br />

unlike some of the other widescreen laptops, and a<br />

<strong>com</strong>fortably large keyboard. This Vaio matched its much<br />

bigger brothers for sound quality from its little speakers,<br />

and the dual-layer Sony DW-D56A DVD±RW drive.<br />

A definite winner.<br />

Cinebench<br />

Cinebench 2003 simulates scenes from within Maxon<br />

Cinema 4D. Scores given are the OpenGL HW-L result.<br />

This is an indication of the frame-rate and 3D power<br />

of the host machine, placing particular stress on<br />

the graphics card. The test passes the position of<br />

light sources and geometry to the graphics card,<br />

which processes them using OpenGL. Results are<br />

in Cinebench’s proprietary units, and longer bars<br />

are better.<br />

products<br />

at a glance<br />

MANUFACTURER AJP<br />

MODEL D900T<br />

PRICE PLUS VAT £1,399<br />

DIGIT RATING<br />

OS Windows XP Home<br />

CPU Pentium 4 540 (3.2GHz)<br />

RAM (STANDARD/MAX) 1GB/2GB<br />

FRONT SIDE BUS 800MHz<br />

SCREEN 17-inch<br />

ASPECT RATIO Widescreen<br />

RESOLUTION 1,680-x-1,050<br />

GRAPHICS CARD NVidia GeForce Go 6800<br />

GRAPHICS RAM 256MB<br />

HARD DISK 80GB<br />

OPTICAL DRIVE DVD±RW (dual layer)<br />

MEDIA CARD SLOTS CF, SM, SD, MS<br />

INPUT DEVICE Trackpad<br />

DIMENSIONS (W-X-D-X-H) 397-x-298-x-50mm<br />

WEIGHT INCLUDING BATTERY 5.2kg<br />

BATTERY LIFE 1 hour<br />

ETHERNET Gigabit<br />

WIRELESS CONNECTION 802.11b/g/Bluetooth/IR<br />

PORTS 4x USB 2.0, 2x FireWire,<br />

DVI, S-Video, <strong>com</strong>posite<br />

video, PCMCIA, keyboard/<br />

mouse, parallel, serial, modem<br />

Rendering<br />

★★★★<br />

★<br />

This uses the Tracer – Radiosity.lws file, included<br />

with LightWave 7.5c, with the resolution multiplier<br />

raised to 50 per cent (from 25 per cent) to test the<br />

response to very <strong>com</strong>plex scenes and long-term<br />

stability. The Image Viewer FP was turned on.<br />

Rendering was performed using two threads per<br />

Hyper-Threaded or 64-bit processor and one thread<br />

per processor for other chips. Results are in minutes<br />

and seconds, and shorter bars are better.


ALIENWARE APPLE DELL EVESHAM HP SONY SONY<br />

MJ-12M 7700 POWERBOOK G4 15-INCH LATITUDE D610 VOYAGER XT NW8000 VAIO FS195XP VAIO A397XP<br />

£1,928 £1,343.83 £799 £976.85 £2,399 £1,344 £1,899<br />

★★★★★<br />

Windows XP Professional Mac OS X 10.3 Windows XP Professional Windows XP Home Windows XP Professional Windows XP Professional Windows XP Professional<br />

Pentium 4 550 (3.4GHz) PowerPC G4 1.67GHz Pentium M 730 (1.6GHz) Pentium M 745 (1.8GHz) Pentium M 755 (2GHz) Pentium M 740 (1.73GHz) Pentium M 760 (2GHz)<br />

1GB/2GB 512MB/2GB 512MB/2GB 512MB/1GB 1GB/2GB 512MB/1GB 512MB/1GB<br />

800MHz 167MHz 533MHz 400MHz 400MHz 533MHz 533MHz<br />

17-inch 15-inch 14.1-inch 15-inch 15-inch 15.4-inch 17-inch<br />

Widescreen Widescreen Conventional Conventional Conventional Widescreen Widescreen<br />

1,680-x-1,050 1,280-x-854 1.024-x-768 1,400-x-1,050 1,600-x-1,200 1,280-x-800 1,920-x-1,200<br />

NVidia GeForce Go 6800 ATI Mobility Radeon 9700 integrated ATI Mobility Radeon 9700 ATI Mobility FireGL T2 NVidia GeForce Go 6200 ATI Mobility Radeon X600<br />

256MB 64MB up to 128MB (shared) 128MB 128MB up to 128MB (shared) 128MB<br />

120GB 100GB 40GB 80GB 60GB 100GB 80GB<br />

DVD±RW (dual layer) DVD±RW DVD/CD-RW DVD-RW/RAM DVD/CD+RW DVD±RW (dual layer) DVD±RW (dual layer)<br />

CF, SM, SD, MS None None None SD Card Memory Stick Memory Stick<br />

Trackpad Trackpad Trackpad/Pointer Trackpad Trackpad Trackpad Trackpad<br />

397-x-298-x-50mm 348-x-241-x-28mm 312-x-262.2-x-34.3mm 326-x-258-x-25mm 326-x-275-x-41mm 364-x-265-x-25mm 406-x-280-x-42mm<br />

5.2kg 2.5kg 2.2kg 2.9kg 2.9kg 2.9kg 3.9kg<br />

1 hour 4.5 hours not quoted 3 hours 2 hours 2 hours 2 hours<br />

Gigabit Gigabit Gigabit 10/100Mbps Gigabit 10/100Mbps Gigabit<br />

802.11b/g/IR 802.11b/g/Bluetooth 802.11b/g/IR 802.11b/g/IR 802.11b/g/Bluetooth/IR 802.11b/g/IR 802.11b/g/Bluetooth/IR<br />

2.0+EDR/IR<br />

4x USB 2.0, 2x FireWire, 2x USB 2.0, FireWire 800, 4x USB 2.0, VGA, S-Video, 2x USB 2.0, FireWire, VGA, 2x USB 2.0, FireWire, 3x USB 2.0, FireWire, VGA, 3x USB 2.0, FireWire,<br />

DVI, S-Video, <strong>com</strong>posite FireWire, DVI, S-Video, PCMCIA, parallel, serial, S-Video, PCMCIA, parallel, VGA, S-Video, PCMCIA, S-Video, PCMCIA, parallel, VGA, S-Video, PCMCIA,<br />

video, PCMCIA, keyboard/ PCMCIA, modem modem modem parallel, serial, modem modem parallel, modem<br />

mouse, parallel, serial, modem “<br />

Test results<br />

★★★★★<br />

★★★ ★★<br />

★★★★ ★<br />

★★★★★<br />

★★★★★ ★★★★★<br />

AJP D900T Alienware Apple PowerBook Dell Latitude Evesham HP NW8000 Sony Vaio Sony Vaio<br />

MJ-12m 7700 G4 15-inch D610 Voyager XT FS195XP A397XP<br />

LightWave 39m 49s 37m 21s 64m 24s 66m 5s 58m 35s 56m 19s 61m 21s 53m 11s<br />

Photoshop 8m 53s 6m 47s 11m 52s 14m 20s 10m 19s 6m 53s 11m 17s 10m 46s<br />

Cinebench (CB) 2627 2588 806 624 2311 2643 1816 2289<br />

d 107


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buyers guide


uyers guide<br />

DIGIT BEST BUY RECOMMENDATIONS: WORKSTATIONS<br />

110 d<br />

Apple Power Mac G5 dual 2GHz<br />

Everything the Mac <strong>com</strong>munity had hoped it<br />

would be, the Power Mac G5 is fantastic with<br />

Photoshop, and could convert Windows users<br />

Dell Precision M60<br />

A sleek and businesslike notebook that is suitably<br />

kitted-out for the creative professional. Boasts the<br />

Pentium M processor (1.7GHz) and 2GB of RAM<br />

Sony Vaio GRT996ZP<br />

Huge and powerful, this Vaio has the best screen<br />

we’ve ever seen on a laptop. A 3.2GHz Pentium 4<br />

chip adds speed to this desktop-replacement<br />

Xworks X6<br />

Incredibly fast processing speeds, plenty of<br />

RAM, and flexible upgrade options make the<br />

X6 a fantastic machine<br />

Buying advice: digital cameras<br />

If you want a digital camera for serious design and<br />

publication work, you’ll probably reach for a digital SLR<br />

first. These cameras are built for professional photography.<br />

With a digital SLR model, you’re sure of high-quality<br />

output, the lenses are interchangeable, and the cameras<br />

can <strong>com</strong>municate with proper flash lighting systems.<br />

<strong>Digit</strong>al SLRs are now starting to fall in price, too, so they’re<br />

be<strong>com</strong>ing an affordable solution to your imaging problems.<br />

However, a few of the top ‘prosumer’ <strong>com</strong>pact<br />

cameras offer similar capabilities, so it’s worth checking<br />

out your options.<br />

The race to pack in higher megapixel output seems<br />

never-ending – the current crop of <strong>com</strong>pact models has<br />

eight million pixels. Higher resolutions can decrease<br />

output quality, because cramming more sensor cells onto<br />

small CCD sensors increases image noise. However, there<br />

are signs that suggest manufacturers realize high megapixel<br />

output only gives their products a temporary <strong>com</strong>petitive<br />

advantage, and we’re seeing some genuinely useful<br />

innovations too.<br />

For instance, some manufacturers are addressing one<br />

of the biggest limitations of digital sensors – the dynamic<br />

range. This is the ability to capture detail in both bright<br />

highlights and deep shadows in the same exposure.<br />

HP and Fujifilm have both <strong>com</strong>e up with technologies<br />

that attempt to improve dynamic range. HP’s Adaptive<br />

Lighting features on its Photosmart 945 model. When a<br />

photograph is taken, the camera calculates a contrast<br />

mask, and electronically balances the range of tones.<br />

Fujifilm’s method involves two photodiode sensors<br />

in each cell area of its Super CCD HR sensor. The two<br />

photodiode sensors have different light sensitivities,<br />

and the camera chooses which one to use for different<br />

areas of the image.<br />

Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

Workstations<br />

Acumen Xtreme £1,899 Evesham, www.evesham.<strong>com</strong>, 0870 160 9700 Windows Oct <strong>04</strong> 3.0<br />

Looks like a winner on paper, but the Acumen Xtreme performs poorly. It incorporates a lot of new kit though, and packs in top accessories<br />

Aspire 2000 £1,020 Acer, www.acernotebooks.co.uk, 0845 226 2235 Windows Jun <strong>04</strong> 4.0<br />

Some nice touches make this a sexy system for the mobile businessperson, but the Aspire 2000’s screen is too low-res for the creative<br />

Centurion £1,299 ACi, www.aciplc.<strong>com</strong>, 020 8830 1958 Windows Jun <strong>04</strong> 3.0<br />

A no-frills Centrino-based laptop. Boasts 1GB of RAM for a reasonable price, but the screen and hard drive are notably average<br />

Crossbow XB-A700 £1,275 Armari, www.armari.co.uk, 01923 225 550 Windows <strong>Digit</strong> 76 3.5<br />

A good attempt to put workstation <strong>com</strong>ponents in a small case. It looks great, but because of its small size, upgrade options are restricted<br />

EvoFlex 360-PCX59 £1,575 Graphicsworkstations.<strong>com</strong>, 020 8544 0022 Windows Oct <strong>04</strong> 4.0<br />

There are a few weaknesses – the unit is incredibly noisy, for one – but overall this is an excellent budget option for the graphics professional<br />

IntelliStation M Pro £1,750 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Oct <strong>04</strong> 2.5<br />

Would have been a great choice a few months ago, but a few new technologies have rendered IBM’s machine out-of-date<br />

Magnetar Xi £3,999 Armari, www.armari.co.uk, 01923 225 550 Windows Sep <strong>04</strong> 4.0<br />

Boasts supreme graphics performance, and is packed with features. However, it’s pricey, and didn’t perform that well on LightWave rendering<br />

NW8000 £2,507 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows Jun <strong>04</strong> 4.0<br />

This mobile workstation is a little on the large side, but boasts a great screen, and fast powerful performance. It’s a bit pricey for what you get<br />

NX7010 £1,533 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows Jun <strong>04</strong> 3.5<br />

This laptop’s feature list reads like a minimum re<strong>com</strong>mended specs list for a creative notebook, and while it’s adequate, it isn’t anything special<br />

Pavilion zd7050EA £1,445 HP, www.hp.<strong>com</strong>, 0870 241 1485 Windows May <strong>04</strong> 3.5<br />

A big laptop with big ambitions. It’s filled with wonderful little details, but needs a better processor and a higher-resolution screen<br />

PowerBook G4 (15-inch) £1,870 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Jun <strong>04</strong> 3.5<br />

Not as cutting-edge as it once was, the PowerBook G4 is in need of an update. It’s now underpowered, and only matches the encroaching <strong>com</strong>petition<br />

PowerBook G4 (17-inch) £2,<strong>04</strong>0 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Jun <strong>04</strong> 3.5<br />

1GHz G4 chip; 17-inch/1,440-x-900-pixel screen; 64MB graphics memory; 60GB hard drive; 3.1kg; 4.5-hour battery life<br />

Power Mac G5 dual 2GHz £1,863 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Oct <strong>04</strong> 4.5<br />

Ideal for the traditional Power Mac creative, but the dual 2GHz G5 is limited on high-end flexibility, but the G5 is perfect for 2D and video work<br />

Precision 370 £1,939 Dell, www.dell.co.uk, 0870 152 4699 Windows Oct <strong>04</strong> 3.0<br />

Dell has delivered a machine that is fine for the corporate market, but best avoided by the creative user. Offers poor value for money, too<br />

Precision 670 £5,691 Dell, www.dell.co.uk, 0870 152 4699 Windows Nov <strong>04</strong> 4.0<br />

The most powerful workstation we’ve seen but you need to spend £3,000 to upgrade the £1,200 model. Two 3.4GHz Xeon processors make it very fast<br />

Precision M60 £2,349 Dell, www.dell.co.uk, 0870 152 4699 Windows Jun <strong>04</strong> 4.5<br />

A great mobile workstation – it’s huge, but it packs a lot of power. Features media card reader slots and good ergonomic touches, and a decent screen<br />

Pro Cinebook 1.7 £1,233 Evesham, www.evesham.<strong>com</strong>, 0870 160 9700 Windows Jun <strong>04</strong> 4.0<br />

Desperately tries to be a PowerBook. Doesn’t match Apple’s looks, but it does have shedloads more power and an absolute bargain price<br />

ThinkPad R50p £2,900 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Jun <strong>04</strong> 4.0<br />

The ThinkPad R50p is ugly, but confirms IBM’s reputation for reliability and innovation. Features a Pentium M 1.7GHz, 1GB RAM, and a 60GB hard drive<br />

ThinkPad T41p £2,930 IBM, www.ibm.<strong>com</strong>/uk, 0800 015 7229 Windows Jun <strong>04</strong> 3.5<br />

A 14-inch version of the R50p, this notebook isn’t as good value. The benefits brought by a smaller case are countered by lower screen resolution<br />

T900-NQ £1,999 Armari, www.armari.co.uk, 01923 225 550 Windows Oct <strong>04</strong> 4.0<br />

A powerful machine with a host of impressive technologies, although it could do with some more RAM. Incorporates an Iomega REV drive<br />

Vaio GRT996ZP £2,210 Sony, www.sony.co.uk, 08705 111 999 Windows Jun <strong>04</strong> 4.5<br />

A fine desktop replacement model, the Vaio GRT996ZP boasts a better screen than some standalone monitors. A 3.2GHz P4 chip makes it very fast<br />

X6 £1,937 Xworks, www.xworksinteractive.<strong>com</strong>, 01785 229 191 Windows Oct <strong>04</strong> 4.5<br />

Aside from the black ash look, the X6 is a great machine that offers speed and top performance. Perfect for 2D, and easily upgraded for 3D work<br />

<strong>Digit</strong>al cameras<br />

Camedia C-5060 WZ £420 Olympus, www.olympus.co.uk, 020 7523 2772 M | W Jul <strong>04</strong> 4.0<br />

The C-5060 WZ features a clever rotating monitor, and the widest-angle zoom of any prosumer <strong>com</strong>pact camera. One of the best 5mp models available<br />

Cybershot DSC-F828 £765 Sony, www.sony.co.uk, 08705 111 999 M | W Jul <strong>04</strong> 4.5<br />

Fast, powerful, and enjoyable to use, this camera should please professional photographers, as long as they can live without custom user settings<br />

D2H £2,130 Nikon, www.nikon.co.uk, 0845 4500 155 M | W Jan 05 5.0<br />

Nikon’s second-generation professional digital SLR is a fantastic camera, despite its relatively low resolution of 4mp. Great quality images<br />

D70 £680 Nikon, www.nikon.co.uk, 0845 4500 155 M | W Jan 05 4.5<br />

This is one of the first digital SLRs to move away from the professional market. It has consumer features like scene modes, plus pro fine-tuning options<br />

Dimage A2 £650 KonicaMinolta, www.konicaminolta.co.uk, 020 8751 6121 M | W Jul <strong>04</strong> 4.5<br />

This 8mp model is great to use, thanks to its high-quality viewfinder and excellent output. The image-stabilization technology is a real plus, too


Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

DCS Pro SLR/c £2,495 Kodak, www.kodak.co.uk, 01442 261122 M | W Jan 05 3.5<br />

It has a 13.9mp sensor, but this SLR is let down by a poor frame rate – only 1.7fps. A fine camera if you’re not in a hurry, no good for sports or news<br />

DX7630 £298 Kodak, www.kodak.co.uk, 01442 261122 M | W Jul <strong>04</strong> 4.0<br />

A high-resolution camera at a low price, the DX7630 has a good screen and full manual controls. Some of the controls are a little fiddly, though<br />

EasyShare CX7430 £170 Kodak, www.kodak.co.uk, 0870 243 0270 M | W Jun <strong>04</strong> 3.5<br />

If simplicity is a virtue, the Kodak EasyShare CX7430 is perfect. It’s good value for 4mp, but includes controls suitable only for point-&-shooters<br />

E-1 £850 Olympus, www.olympus-pro.co.uk, 0800 072 0070 M | W Jan 05 3.0<br />

The first camera built to the new Four Thirds lens mount standard, this SLR can’t quite match the performance of more expensive models<br />

E-300 £595 Olympus, www.olympus.co.uk, 0800 072 0070 M | W Feb 05 4.0<br />

<strong>Digit</strong>al SLR with 8mp and Four Thirds lens and flashgun <strong>com</strong>patibility. Great output for a good price, but the menu system is slightly fiddly<br />

EOS 20D £925 Canon, www.canon.co.uk, 0800 616 417 M | W Jan 05 4.0<br />

This 8.2mp digital SLR offers fantastic image quality, great detail, a quick autofocus system, and a DIGIC II processor, all in a small and light body<br />

EOS-1D Mark II £2,562 Canon, www.canon.co.uk, 0800 616 417 M | W Jan 05 4.5<br />

A digital SLR built for performance. Canon’s DIGIC II processor, top notch exposure and autofocus technology, and 8.2 megapixels<br />

EOS-300D £765 Canon, www.canon.co.uk, 0800 616 417 M | W Dec 03 4.5<br />

The lowest priced digital SLR on the market. All the important functions, such as user-definable white balance and sensor cleaning, are included<br />

Exilim Pro £425 Casio, www.exilim.co.uk, 020 8208 2838 M | W Aug <strong>04</strong> 4.5<br />

Fast and quiet with good image quality, plenty of advanced features, and bracketing options. The Exilim Pro is <strong>com</strong>pact and solid, and a top model<br />

FinePix F810 £298 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 4.0<br />

An update to the FinePix F710, the main difference is the F810’s 7.3mp resolution – twice that of the old model. A decent, well-built <strong>com</strong>pact<br />

FinePix E550 £281 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 3.5<br />

Compact camera with 6.3mp resolution, 4x zoom, and a 2-inch screen. Unless you use RAW capture, it’s prone to purple fringing at ISO 100<br />

FinePix S2 Pro £1,150 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Dec 03 4.5<br />

A top digital SLR model. Good on detail and easy to use, the FinePix S2 Pro has two memory card slots and supports both FireWire and USB<br />

FinePix S5500 £1,150 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Mar 05 3.5<br />

It looks-&-feels like a digital SLR, but isn’t. Boasts 4mp resolution, a massive 10x zoom, and good output, but sufffers from a small screen and<br />

FinePix S7000 £470 Fujifilm, www.fujifilm.co.uk, 020 7586 5900 M | W Jul <strong>04</strong> 4.0<br />

Top-end prosumer digital camera with long zoom, fast responses, good control set and excellent 6mp or 12mp resolutions<br />

*istD £1,200 Pentax, www.pentax.co.uk, 01753 792 792 M | W Jan 05 3.5<br />

The smallest, lightest digital SLR on the market, the *istD doesn’t offer as good value as some on the market, but still offers decent images<br />

FinePix F610 Zoom £399 Fujifilm, www.fujifilm.co.uk, 020 7586 1477 M | W Jun <strong>04</strong> 4.0<br />

Stylish design, good controls, and great output make this 6.3mp camera a decent buy. However, it only ships with 16MB of storage<br />

Lumix FZ10 £385 Panasonic, www.panasonic.co.uk, 08705 357 357 M | W Sep <strong>04</strong> 4.0<br />

The 12x Leica zoom lens is powerful, and boasts built-in image stabilization. Image quality is great, but the supplied 16MB card is rather stingy<br />

PhotoPC-L400 £200 Epson, www.epson.co.uk, 01442 261 144 M | W Jul <strong>04</strong> 3.0<br />

A basic, budget-priced 4mp camera. The L400 boasts a good user interface, but it doesn’t offer <strong>com</strong>prehensive control over shutter speed or aperture<br />

Photosmart 945 £255 HP, www.hp.<strong>com</strong>, 0870 241 1485 M | W Jul <strong>04</strong> 3.5<br />

The HP Photosmart 945 is simple to use, but its image quality doesn’t <strong>com</strong>pare favourably to the <strong>com</strong>petition. A decent budget option nonetheless<br />

PowerShot G6 £510 Canon, www.canon.co.uk, 0800 616 417 M | W Nov <strong>04</strong> 4.5<br />

This 7.1mp upgrade to the well regarded G-series offers faster processing and excellent images. Sadly purple fringing on contrasting edges is still there<br />

PowerShot Pro1 £725 Canon, www.canon.co.uk, 08705 143 723 M | W Jul <strong>04</strong> 4.5<br />

Canon’s top prosumer camera, and the <strong>com</strong>pany’s first long-zoom <strong>com</strong>pact. An 8mp CCD, 7x zoom, and well-designed controls make the Pro1 a top buy<br />

SD10 £936 Sigma, www.sigma-imaging-uk.<strong>com</strong>, 01707 329 999 M | W Jan 05 3.0<br />

Improved version of low-cost digital SLR produces extremely sharp images despite low resolution. Unusual Sigma-only lens mount is only drawback<br />

<strong>Digit</strong>al video cameras<br />

AG-DVC30 £1,650 Panasonic, panasonic-broadcast.<strong>com</strong>, 08700 100 464 M | W Dec <strong>04</strong> 3.5<br />

A decent secondary pro camcorder but overpriced <strong>com</strong>pared to Sony’s PDX10. Features include IR-based B&W night-vision mode<br />

AG-DVX100A £2,450 Panasonic, panasonic-broadcast.<strong>com</strong>, 08705 357357 M | W Dec <strong>04</strong> 4.0<br />

The DVX100A has ruled the roost for years, but has been usurped by Canon’s XL2. However this is still a great camera and has a lot to offer filmmakers<br />

DCR-HC40 £446 Sony, www.sony.co.uk, 08705 111 999 M | W Aug <strong>04</strong> 3.0<br />

The auto mode on this prosumer camcorder is seriously lacking – it really struggles with bright sunlight. Spot metering can fix the problem, though<br />

DCR-HC1000 £850 Sony, www.sony.co.uk, 020 7365 2947 M | W Dec <strong>04</strong> 2.5<br />

Good looking but ultimately disappointing DV camera lacking controls and let down by poor footage. Small, but not perfectly formed<br />

DCR-PC109E £489 Sony, www.sony.co.uk, 08705 111 999 M | W Aug <strong>04</strong> 4.5<br />

Sony’s upright palmcorder has a touch-sensitive LCD screen – focus can be set by pressing a spot on the LCD. Boasts decent image quality, too<br />

DVC-30 £2,000 Panasonic, panasonicbroadcast.<strong>com</strong>, 08700 100 464 M | W Apr <strong>04</strong> 4.0<br />

The DVC-30 is a flexible DV camcorder that captures great footage. It offers manual functions and unique features, but lacks Sony’s innovations<br />

DIGIT BEST BUY RECOMMENDATIONS: PROFESSIONAL PICTURES<br />

PROFESSIONAL DV CAMCORDERS<br />

Canon XL2<br />

For three grand you get a <strong>com</strong>ponent-based<br />

system that is without doubt the best in the<br />

market. Footage is crisp and detailed<br />

JVC Professional GY-DV5000E<br />

A stalwart of the pro DV world for years time has<br />

seen a price drop from £5,000 to £2,900. Intuitive<br />

to use the full auto mode is ideal for news<br />

Panasonic Broadcast AG-DVX100A<br />

Once top of the heap the DVX100A still has a lot<br />

to offer indie filmmakers. It’s light and is good<br />

close up, but is outdone by the XL2<br />

Sony Broadcast PDX10P<br />

At only £1,400 this attempt at <strong>com</strong>bining<br />

professional and consumer features makes<br />

the PDX10P best in its class<br />

Sony Broadcast DSR-PD170P<br />

Sony’s workhorse could do with a larger LCD<br />

screen, better CCDs and more features to bring it<br />

up to date – watch out for the FX1 and Z1<br />

RECOMMENDED:<br />

Canon PowerShot G6<br />

The ever-popular G series<br />

of digital cameras from<br />

Canon gets another<br />

upgrade. It’s a 7.1mp<br />

model, and the quality<br />

makes it suitable for a pro<br />

SLR CAMERAS<br />

Canon EOS-1D Mark II<br />

Based on Canon’s top professional film<br />

camera, the EOS-1, this digital SLR is<br />

built for the ultimate performance<br />

Canon EOS-300D<br />

Identical to the 10D in terms of image quality,<br />

the 300D is aimed more at the prosumer, with<br />

emphasis on automation and bargain pricing<br />

Fujifilm FinePix S2 Pro<br />

The S2 Pro offers flexible connectivity, bags of<br />

storage options, and a <strong>com</strong>petitive price. Great<br />

on detail thanks to Fuji’s Super CCD sensor<br />

Nikon D70<br />

The D70 is a great value digital SLR that packs<br />

in some excellent professional-level features.<br />

Thankfully, the images look great too<br />

Nikon D2H<br />

An updated D1H, this offers improvements<br />

to the imaging technology and is incredibly<br />

quick. Excels out in the field<br />

d 111


uyers guide<br />

DIGIT BEST BUY RECOMMENDATIONS: PROSUMER CAMCORDERS<br />

112 d<br />

Canon MVX25i<br />

There’s virtually nothing to fault the MVX25i,<br />

with its 1/1.4-inch CCD, great colour fidelity,<br />

and stacks of manual controls<br />

Canon MVX3i<br />

If 3CCD models are out of your reach, this is the<br />

next best thing, with excellent picture quality and<br />

ease of use, plus manual and pro features<br />

Panasonic NVGS200B<br />

With a three-CCD imaging system, the NVGS200B<br />

offers superior colour fidelity, a proper focus ring,<br />

and good audio and accessory options<br />

Samsung VP-D590i<br />

Vertical DV camera; 800,000 pixel CCD; 10x<br />

optical zoom lens; digital image stabilization;<br />

Night eye; 355g; 2.5-inch viewfinder<br />

Sony DCR-PC109E<br />

This upright palmcorder’s touch-screen is unique,<br />

and makes the unit really easy to use. The output<br />

is great, with vibrant colours and good detail<br />

buying advice: DVD drives<br />

Unlike CD-RW, recordable and rewritable DVD drives and<br />

media are split between three in<strong>com</strong>patible formats –<br />

though recent efforts have brought them closer together.<br />

DVD-R and DVD-RW, writable and rewritable versions<br />

of the same format, were created by the DVD Forum, the<br />

original inventors of the DVD format. DVD+R and DVD+RW<br />

were developed by the DVD+RW Alliance. DVD-RAM was<br />

also invented by the DVD Forum. It differs from DVD-RW<br />

and DVD+RW in that it has a disc layout that doesn’t require<br />

linear writing, as with conventional CD-RW, DVD-RW or<br />

DVD+RW discs. This allows it to be used like a hard drive,<br />

with drag-&-drop adding and deleting of files.<br />

The main difference between DVD-R/RW and DVD+R/RW,<br />

apart from the basic in<strong>com</strong>patibility, is the lack of support<br />

for DVD+RW on the Mac. DVD-R and DVD+R both have current<br />

top speeds of 4x, with DVD+RW’s 2.4x top speed beating<br />

DVD-RW’s 2x. Though these speeds seem slow when <strong>com</strong>pared<br />

to CD burners, you actually get a lot more from each<br />

speed with DVD. A 4x DVD-R burner creates an entire 4.7GB<br />

disc in the same time as it took an old 4x CD-R drive to build<br />

a 700MB disc. DVD-R/RW and DVD+R/RW speeds are likely<br />

to grow at the same rate as CD-R/RW did, if not faster.<br />

Manufacturers say they’re unlikely to get as fast as<br />

current CD-R/RW speeds – though they also said that<br />

about CD-R/RW in the past.<br />

Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

DSR-PD70P £2,200 Sony, www.sonybiz.net, 0870 6060 456 M | W Dec <strong>04</strong> 3.5<br />

Sony’s workhorse pro-level DV camcorder has a loyal following who swear by it. With controls to match the <strong>com</strong>petition this would be a top model<br />

GR-D93EK £510 JVC, www.jvc.co.uk, 0870 330 5000 M | W Aug <strong>04</strong> 3.5<br />

Top of JVC’s budget prosumer range, the GR-D93EK lacks some key features – such as a microphone input, headphone output, and accessory shoe<br />

GR-DVP9EK £765 JVC, www.jvc.co.uk, 0870 330 5000 M | W Aug <strong>04</strong> 3.0<br />

As small as a dictaphone, the GR-DVP9EK is stylish, light, and <strong>com</strong>pact. It features a decently-sized 1/4-inch CCD, and plenty of manual funtions<br />

GY-DV5000E £2,900 JVC, www.jvcpro.co.uk, 020 8896 6000 M | W Dec <strong>04</strong> 4.0<br />

This stalwart of the scene is intuitive for those used to conventional broadcast cameras, offering good manual control and excellent auto<br />

HDR-FX1E £2,150 Sony, www.sony.co.uk, 08705 111 999 M | W Mar 05 3.5<br />

This HDV camcorder offers exceptional output quality at 1080i resolution, but it suffers because it doesn’t have XLR audio inputs<br />

JY-HD10E £2,650 JVC, www.jvcpro.co.uk, 020 8896 6000 M | W Dec <strong>04</strong> 2.5<br />

Very popular because for a year it was the only HDV camcorder available. But lacks manual control, is American format and has been superceded<br />

MV750i £375 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 3.0<br />

A very cheap prosumer camcorder, the MV750i’s performance is unfortunately reflected in the price. The picture is OK, but image-stabilization is poor<br />

MVX25i £765 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 5.0<br />

The MVX25i is worth the money – there’s virtually nothing to fault this prosumer model. The 1/3.4-inch CCD stands out<br />

MVX250i £529 Canon, www.canon.co.uk, 08705 143 723 M | W Aug <strong>04</strong> 3.0<br />

A 1/4.5-inch CCD is large for a camcorder at this price, and this model makes several premium features more affordable<br />

NVGS200B £850 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Aug <strong>04</strong> 5.0<br />

The NVGS200B’s three-CCD imaging system delivers vibrant, well-defined colour. Every manual feature you’d need is catered for and easy to use<br />

NVGS400 £900 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Dec <strong>04</strong> 4.0<br />

The NGS400 isn’t a true professional-level DV camera, but it does offer some pro applications. Three CCDs, and clean footage with accurate colours<br />

NVGS55B £510 Panasonic, www.panasonic.co.uk, 0870 906 8357 M | W Aug <strong>04</strong> 4.0<br />

The NVGS55B packs a lot into a small package, including an accessory shoe and microphone input. There is a healthy selection of manual controls, too<br />

PDX10P £1,400 Sony, www.sonybiz.net, 0870 6060 456 M | W Dec <strong>04</strong> 4.0<br />

This is Sony’s attempt to <strong>com</strong>bine the best from the pro and consumer worlds and it works well. Top of its class in <strong>com</strong>pact and mobile DV cams<br />

XL2 £3,000 Canon, www.canon.co.uk, 08705 143 723 M | W Dec <strong>04</strong> 4.5<br />

<strong>Digit</strong>’s Best Buy and the best indie-film DV camera in the market. It’s £500 more than the DVX100A but is a better <strong>com</strong>ponent-based system<br />

XM2 £1,350 Canon, www.canon.co.uk, 08705 143 723 M | W Mar <strong>04</strong> 2.5<br />

There’s nothing inherently wrong with Canon’s XM2 – it has a great lens, and many pro-level features. However, it’s now old and out of date<br />

Input devices<br />

Intuos3 from £129 Wa<strong>com</strong>, wa<strong>com</strong>-europe.<strong>com</strong> @ CU, 020 8358 5857 M | W Dec <strong>04</strong> 4.0<br />

A smart new design and an improved pen make the Intuos3 a great graphics tablet. The mouse is a bit unbalanced, but overall a decent buy<br />

MX700 £51 Logitech, www.logitech.<strong>com</strong>, 020 7309 0127 M | W Jan 03 4.5<br />

The best cordless mouse on the market: flexible, rechargeable, and offering the level of precision a designer requires – at a price<br />

SpaceBall from £375 3Dconnexion, www.3dconnexion.<strong>com</strong>, 01952 243 629 Windows Sep <strong>04</strong> 3.5<br />

Two-handed input devices that potentially prevent RSI, but they’re unlikely to change the way you work, as there’s no real benefit in terms of speed<br />

Storage devices<br />

Bravo II Disc Publisher £1,395 Primera Technology, primera.<strong>com</strong> @ Microboards, 0845 230 7800 M | W <strong>Digit</strong> 76 3.5<br />

A pricey convenience, the Bravo II Disc Publisher nonetheless offers good duplicating and printing facilities if you need to produce small runs of CDs<br />

FlashTrax from £260 SmartDisk, www.smartdisk.<strong>com</strong>, 01252 530 960 M | W May <strong>04</strong> 4.0<br />

The FlashTrax is an inexpensive way to avoid taking a mountain of costly media cards out when photographing – if you can take your eyes off the iPod<br />

MediaBank HS-R £299 Miglia, www.miglia.<strong>com</strong>, 0870 747 2988 M | W Mar <strong>04</strong> 4.0<br />

If speed and security are high on your priority list for external storage – and cost per MB isn’t – the FireWire 800-enabled MediaBank HS-R is great<br />

REV £249 Iomega, www.iomega.co.uk, 00 353 1213 3754 Windows Jul <strong>04</strong> 3.0<br />

Cartridge-based storage system. Low-cost cartridges makes the REV a real rival to tape and DVD archiving systems. Sadly, it doesn’t support Macs<br />

Monitors<br />

Cinema Display £851 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 M | W Oct <strong>04</strong> 4.5<br />

Stunning picture quality for under £1,000. The design looks great next to a G5, but it only has a single input and no picture modes<br />

Cinema Display HD £1,360 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac <strong>Digit</strong> 76 3.5<br />

More manual controls needed, but at almost half its original price this 23-inch LCD with huge resolution now offers excellent value for money<br />

ColorEdge CG21 £1,279 Eizo, www.eizo.co.uk, 01483 719 500 M | W <strong>Digit</strong> 76 4.5<br />

It’s been overtaken by Barco’s Coloris Calibrator for the best LCD crown, but this 21.3-inch model is far more realistically priced


Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

Coloris Calibrator £2,999 Barco, www.barco.<strong>com</strong> @ Colour Confidence, 0121 6<strong>04</strong> 1234 M | W <strong>Digit</strong> 76 4.0<br />

Barco’s first LCD for the graphics market is massively expensive, but boasts fantastic colour-accuracy and a built-in calibration sensor<br />

Colour Reference System £1,446 Sony, www.sony-cp.<strong>com</strong>, 08705 111 999 M | W Jun 03 5.0<br />

The best monitor we’ve ever used. The GDM-C520K monitor and Sony/GretagMacbeth calibrator are a winning pair – for a <strong>com</strong>paratively low price<br />

Electron22blue IV £549 LaCie, www.lacie.<strong>com</strong>/uk, 020 7872 8000 M | W Apr <strong>04</strong> 4.5<br />

The Electron22blue boasts excellent picture quality, and offers great value for money. You won’t get a better monitor without really splashing out<br />

Flatron L2320A £1,999 LG, www.lge.<strong>com</strong>, 01753 491 500 M | W <strong>Digit</strong> 76 3.0<br />

Modern design and good functionality makes this 23-inch LCD a decent monitor, but it falls short of professional status due to poor picture quality<br />

Gallery 2010 Platinum £779 Formac, www.formac.co.uk, 020 8533 4<strong>04</strong>0 M | W <strong>Digit</strong> 76 3.0<br />

A 20.1-inch LCD with unimpressive picture quality, Formac’s Gallery 2010 Platinum is slightly more flexible than the Apple Cinema display range<br />

MultiSync LCD2180UX £1,099 NEC Mitsubishi, www.mitsubishi monitors.<strong>com</strong>, 020 7202 6300 M | W <strong>Digit</strong> 76 4.0<br />

A pricey 20-inch LCD, the LCD2180UX features a large colour gamut and great picture quality – though it’s not quite up to the Eizo ColorEdge CG21<br />

p1230 £457 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Apr <strong>04</strong> 4.0<br />

A fine monitor and excellent value for money, the p1230 boasts good picture quality and a <strong>com</strong>pact case. Sadly, there is no USB hub included<br />

p225f £399 Viewsonic www.viewsonic.co.uk, 01293 643 900 M | W Apr <strong>04</strong> 3.5<br />

The design of the unit is dated, and the picture quality isn’t anything to brag about either. However, it includes a USB hub, and at least it’s cheap<br />

Photon20visionII from£603 LaCie, www.lacie.<strong>com</strong>/uk, 020 7872 8000 M | W Oct <strong>04</strong> 4.5<br />

Picture quality is marginally inferior to Apple’s Cinema Display, but still fantastic. The Photon20visionII offers picture modes, and a budget version<br />

Reference Calibrator V £3,250 Barco, www.barco.<strong>com</strong> @ Colour Confidence, 0121 6<strong>04</strong> 1234 M | W Apr <strong>04</strong> 3.0<br />

The cost is immense, but for the ultimate in colour calibrated workflow, there is no alternative. However, the screen is curvy by today’s standards<br />

SDM-S2<strong>04</strong> £770 Sony, www.sony cp.<strong>com</strong>, 0990 424 424 M | W <strong>Digit</strong> 76 3.5<br />

This is an unimpressive unit – the definition of an average 20.1-inch display. It has a high contrast ratio – 500:1 – but otherwise it doesn’t stand out<br />

Studioworks N2200P £462 LG, www.lge.co.uk, 0870 607 5544 M | W Apr <strong>04</strong> 3.0<br />

This CRT is decidedly mediocre, with poor refresh rates at high resolutions, and lacklustre design. Includes Colorific calibration software<br />

SyncMaster SM243 £1,701 Samsung, www.samsung.co.uk, 0870 242 0303 M | W <strong>Digit</strong> 76 4.5<br />

A massive 24-inch LCD, the SyncMaster SM243 is remarkably <strong>com</strong>pact considering its size. Picture quality is fine after calibration<br />

UltraSharp 2001FP £670 Dell, www.dell.<strong>com</strong>/uk, 0870 152 4699 M | W <strong>Digit</strong> 76 4.5<br />

This 20.1-inch LCD offers great image quality – especially when you consider the price. Features two USB ports, and a slim, stylish design<br />

VP201b £698 Viewsonic, www.viewsonic.<strong>com</strong>/uk, 01293 643 900 M | W <strong>Digit</strong> 76 3.0<br />

An inexpensive but otherwise unimpressive 20.1-inch LCD. Suffers from graininess – particularly in blocks of colour – and an overall lacklustre picture<br />

Printers<br />

Bubble Jet i990 £255 Canon, www.canon.co.uk, 08705 143 723 M | W Apr <strong>04</strong> 4.5<br />

Unless you require the quality of Epson’s R800 – and are prepared to wait for it – the swift and accurate i990 is the best A4 inkjet printer available<br />

Bubble Jet i9950 £465 Canon, www.canon.co.uk, 08705 143 723 M | W Jul <strong>04</strong> 4.5<br />

This A3+ photo printer has a PictBridge camera port at the front, and the ChromaPLUS eight-ink system. USB 2.0 and FireWire interface<br />

Designjet 120nr £1,600 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W May <strong>04</strong> 4.0<br />

An excellent addition to a busy design studio. It may not be the world’s fastest printer, but its price, quality, and versatility speak for themselves<br />

Designjet 130 £1,100 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W Jun <strong>04</strong> 4.5<br />

Exceptional output quality for photographs and artwork. The Designjet 130 is <strong>com</strong>pact, flexible, and good value for money<br />

Designjet 30n £535 HP, www.hp.<strong>com</strong>/uk, 0845 270 4222 M | W Jul <strong>04</strong> 4.5<br />

Despite some usability issues, the Designjet 30n outputs exceptional quality photographs and artwork – better than most A3 photo printers<br />

P915 £80 Lexmark, www.lexmark.co.uk, 0870 44 0<strong>04</strong>4 M | W Feb 05 3.5<br />

This A4 consumer-focused photo printer offers great print quality, and features such as support for four memory card formats make it a bargain<br />

Phaser 8400N £909 Xerox, xerox.co.uk, 0870 873 3873 M | W Apr <strong>04</strong> 4.5<br />

Nothing can match the 8400N for under £1,000. It boasts fast colour output, true PostScript support, and great graphics quality<br />

PIXMA iP8500 £280 Canon, www.canon.co.uk, 08705 143 723 M | W Feb 05 4.0<br />

A strange shape, the PIXMA iP8500 is billed as a printer for pro photographers, but doesn’t have any digital camera card slots. Fast, with good output<br />

Photosmart 7762 £152 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Jun <strong>04</strong> 4.0<br />

An excellent printer for the photographer – top quality with a friendly price. You may find yourself swapping print cartridges in and out a lot, though<br />

Photosmart 8450gp £275 HP, www.hp.<strong>com</strong>/uk, 0870 241 1485 M | W Feb 05 4.5<br />

Stylish printer for digital photographers, packed with features for the serious user. Supports five different digital camera cards, as well as PictBridge<br />

Stylus Pro 2100 £387 Epson, www.epson.co.uk, 0800 220 546 M | W Feb 05 4.0<br />

An A3+ alternative to Epson’s R800. A seven-ink system allows you to swap between matte black and photo black cartridges as required<br />

Stylus Photo R300M £135 Epson, www.epson.co.uk, 0800 220 546 M | W Jun <strong>04</strong> 3.5<br />

Considering the price, the quality is very high. However, printing is slow, and the ouput quality doesn’t <strong>com</strong>pare well to more expensive models<br />

Stylus Photo R800 $399 Epson, www.epson.co.uk, 0800 220 546 M | W Feb 05 4.0<br />

The highest-quality photo inkjet printer on the market, the R800 produces accurate photos, though it’s slow and can’t print borderless on the Mac<br />

DIGIT BEST BUY RECOMMENDATIONS: MONITORS<br />

Apple Cinema Display<br />

The picture quality is stunning, and Apple’s 20inch<br />

LCD offers the usual great styling. Its DVI<br />

inputs allow non-Mac use for the first time<br />

Dell UltraSharp 2001FP<br />

A great 20-inch LCD, the Dell UltraSharp 2001FP<br />

offers good value for money and high-quality<br />

output. Good response times and clever design<br />

Eizo ColorEdge CG21<br />

The best LCD package available. Pefect colour<br />

accuracy makes the CG21 a great buy for any<br />

designer – despite the <strong>com</strong>paratively high price<br />

LaCie Electron22blue IV<br />

This CRT is a fine monitor that offers great picture<br />

quality and high resolution. You’ll be hard pushed<br />

to find a better monitor at such a good price<br />

LaCie Photon20visionII<br />

This 20-inch LCD offers great picture quailty at<br />

an attractive price. There’s a budget version,<br />

but the full version <strong>com</strong>es with a stylish hood<br />

Samsung SyncMaster SM243<br />

A whopping 24-inch viewing area makes this the<br />

giant of the LCD market. The SyncMaster’s output<br />

is great, and the price is reasonable<br />

Sony Colour Reference System<br />

The best monitor we’ve ever used. The GDM-C520K<br />

monitor and Sony/GretagMacbeth calibrator are<br />

a winning pair – for a <strong>com</strong>paratively low price<br />

buying advice: monitors<br />

The first decision you’ll need to make is whether to<br />

get a flat-panel display, based on liquid crystal display<br />

(LCD) technology, or a cathode-ray tube (CRT) monitor.<br />

CRTs are cheaper and offer higher colour vibrancy<br />

and accuracy than LCDs. If low price is your biggest<br />

requirement, or if you’re looking for a display for<br />

publishing or design work, go with a CRT.<br />

An LCD display’s advantage is unparalleled sharpness<br />

and ultra-thin profile. In recent years, the quality of LCDs<br />

has improved to the point where they are suitable for all<br />

but very high-end graphics work.<br />

A screen hooked-up to a digital DVI or ADC connector<br />

offers sharper, clearer images than those connected via<br />

an analog VGA connector. Analog LCDs sometimes suffer<br />

from noise, a by-product of converting the video signal<br />

from digital to analog and then back again.<br />

The resolution of a monitor is expressed in horizontal<br />

and vertical pixel dimensions. The higher the resolution,<br />

the more you will be able to see on-screen. The more inches,<br />

the larger the pixels. A CRT’s dot pitch measures how close<br />

adjacent phosphor dots (or stripes on aperture-grille CRTs)<br />

are to each other. In general, the smaller the dot pitch,<br />

the sharper the display will be.<br />

On CRT monitors, a low refresh rate – how many times<br />

your <strong>com</strong>puter sends a fresh copy of the screen image to<br />

your display – implies flicker, a major cause of eyestrain.<br />

LCDs don’t suffer from flicker at all.<br />

d 113


uyers guide<br />

tech notes: film scanners<br />

114 d<br />

RECOMMENDED:<br />

HP PhotoSmart 8450gp<br />

A stylish printer for the<br />

digital photographer. Can<br />

download pictures direct<br />

from your camera, or a<br />

variety of memory card<br />

formats, and offers<br />

first-rate picture quality<br />

Despite the surge in digital photography, film isn’t dead,<br />

and most professional photographers will have masses<br />

of film archived whether they’ve gone digital or not. So,<br />

scanning film is a regular task. The main problem when<br />

choosing a film scanner is the fact that the market is in<br />

decline. For a start, the emergence of digital photography<br />

has made a dent in the demand for film scanners.<br />

Decent flatbed scanners have invaded the film scanner’s<br />

market too, and there’s little incentive for manufacturers<br />

to keep their film models up to date.<br />

Desktop film scanners generally <strong>com</strong>e in two forms:<br />

35mm and medium format. 35mm film scanners can<br />

capture 35mm slides and filmstrips, with the ability to<br />

scan just a single slide at a time or a holder of four or<br />

five. Some medium format film scanners can work with<br />

film up to 6-x-9cm, some with up to 5-x-4-inch – and<br />

most <strong>com</strong>e with holders for around four 35mm slides.<br />

In the past, the most important specification for a<br />

scanner was the optical resolution. Now, though, even<br />

the lowest-resolution film scanner can produce images<br />

large enough to print A4 size or bigger at 300dpi.<br />

Most scanners can capture 16-bit colour, but the<br />

most important figure is the dynamic range. This gives<br />

an indication of the level of shadow and highlight<br />

detail the scanner can reproduce. Many film scanners<br />

offer hardware-based automated correction tools.<br />

Kodak’s <strong>Digit</strong>al ICE is the best known, but some<br />

manufacturers have invented their own proprietry<br />

systems.<br />

DIGIT BEST BUY RECOMMENDATIONS: GRAPHICS CARDS<br />

3Dlabs Realizm 100<br />

This is a great value card. It boasts two display<br />

outputs, two DVI output, 256MB memory, and<br />

8x max AGP support<br />

PNY NVidia FX 1300<br />

The PCI Express card is quick, solid, and good<br />

value. It boasts 128MB memory, two display<br />

outputs, and two DVI outputs<br />

Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

Stylus Pro 4000 £1,495 Epson, www.epson.co.uk, 0800 220 546 M | W May <strong>04</strong> 3.0<br />

This proofer boasts good results thanks to extra ink colours, which don’t slow printing down. Some calibration quirks, but otherwise a good choice<br />

W2200 £1,995 Canon, www.canon.co.uk, 08705 143 723 M | W May <strong>04</strong> 3.0<br />

This desktop proofer is now a couple of years old, but despite its age, delivers good results. Some practical problems, but very fast<br />

WP-20 Wireless Print Server £120 Canon, www.canon.co.uk, 08705 143 723 M | W Apr <strong>04</strong> 4.0<br />

Canon needs to fix the installation process, but the WP-20 Wireless Print Server is the simplest and best mechanism for networking an inkjet printer<br />

Scanners<br />

ArtixScan 120tf £1,360 Microtek, microtekeurope.<strong>com</strong>, 0870 906 3300 M | W Mar 05 3.0<br />

The best film scanner Microtek has to offer, which isn’t saying very much, since this model is very old. Correction system isn’t as good as <strong>Digit</strong>al ICE<br />

CanoScan 9900F £250 Canon, www.canon.co.uk, 08705 143 723 M | W Sep <strong>04</strong> 3.5<br />

A top scanner at a low price, the 48-bit colour depth and 3,200-x-6,400dpi resolution are great, but it’s let down by poor software<br />

Dimage Scan Elite 5400 £510 Konica-Minolta, www.minolta.co.uk, 01908 200 400 M | W Mar 05 3.5<br />

A very slim upright device, this film scanner sadly doesn’t live up to its impressive specs. Takes a lot of time and tweaking to get decent results<br />

Dimage Scan Multi Pro £1,960 Konica-Minolta, www.minolta.co.uk, 01908 200 400 M | W Mar 05 3.5<br />

This shoebox-sized film scanner is the medium-format equivalent of the Dimage Scan Elite 5400. Suffers the same drawbacks, but does have digital ICE<br />

Expression 10000 XL Pro £1,634 Epson, www.epson.co.uk, 0800 220 546 M | W Sep <strong>04</strong> 4.0<br />

This A3 scanner boasts 2,400-x-4,800 optical resolution and 3.8 dynamic range. Film scanning is no more than adequate, but it’s fine for larger formats<br />

F-3200 £465 Epson, www.epson.co.uk, 0800 220 546 M | W Mar 05 3.5<br />

This unusual film scanner also scans reflective media, and can scan eight 35mm slides at once. Lack of corrective hardware limits its usefulness<br />

FilmScan 3600 Silver £297 Microtek, microtekeurope.<strong>com</strong>, 0870 906 3300 M | W Mar 05 2.0<br />

A prime example of why you shouldn’t buy a low-cost film scanner. Only 12-bit per colour capture gives dull and muted colours<br />

FineScan 2750 £6,500 FujiFilm, www.fujifilm.co.uk/gs, 01234 245245 M | W Sep <strong>04</strong> 4.0<br />

You could use this high-end A3 format and film scanner confidently to produce a top-quality magazine, but it’s been usurped by the iQsmart1<br />

iQsmart1 £6,382 Creo, www.creo.<strong>com</strong>, 01242 285 100 M | W Sep <strong>04</strong> 4.5<br />

Professional A3 film scanner aimed at creatives. You don’t need to be a pre-press expert to get great results, and the resolution is good at 3,200dpi<br />

Perfection 4870 Photo £270 Epson, www.epson.co.uk, 0800 220 546 M | W Sep <strong>04</strong> 4.5<br />

Low-cost flatbed scanner with high resolution and dynamic range. Built-in <strong>Digit</strong>al ICE dust/scratch removal makes this good value – if slow<br />

Scanjet 5530 Photosmart £156 HP, www.hp.<strong>com</strong>/uk, 0870 547 4747 M | W Sep <strong>04</strong> 3.0<br />

This desktop scanner is tuned for high-speed print scanning. It’s slightly larger than A4, but only takes single strips of 35mm film at a time<br />

ScanMaker i700 from £254 Microtek, microtekeurope.<strong>com</strong>, 0870 906 33<strong>04</strong> M | W Jan 05 4.0<br />

High-resolution flatbed film scanner with <strong>Digit</strong>al ICE, and a decent feature and software set. An attractively priced all-rounder<br />

ScanMaker i900 £595 Microtek, microtekeurope.<strong>com</strong>, 01327 844 880 M | W Sep <strong>04</strong> 3.5<br />

This A4+ scanner has a conventional top bed for reflection copy, as well as a separate slide-in tray for film. It’s a good scanner, but not good value<br />

Super CoolScan 5000 ED £935 Nikon, www.nikon.co.uk, 0800 230 220 M | W Apr <strong>04</strong> 4.5<br />

High-res film scanner with advanced post-processing functions. Excellent colour and shadow handling, with automatic restoration of worn originals<br />

Super CoolScan 9000 ED £2,000 Nikon, www.nikon.co.uk, 0800 230 220 M | W Feb 05 4.0<br />

Versatile high-res film scanner with <strong>Digit</strong>al ICE4. Can handle all formats from miniature to 6-x-7cm. Only 35mm and 120/220 film holders are supplied<br />

Graphics cards<br />

FireGL X3-256 £699 ATI, www.ati.<strong>com</strong>. 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 4.0<br />

ATI’s highest-spec AGP graphics accelerator has a massive 7cm fan that gives a lot of cooling power. It’s pricey, though<br />

FireGL V3200 £249 ATI, www.ati.<strong>com</strong>, 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 3.5<br />

This 128MB PCI-based card is a decent card at a good price. It performs in the mid-range on Maya and Max, but is a winner for Cinema 4D<br />

FireGL V5100 £499 ATI, www.ati.<strong>com</strong>, 01844 263 747, ati@manandmachine.co.uk Windows Nov <strong>04</strong> 4.0<br />

ATI’s decent value 256MB PCI Express card offers 22.4GB/s memory bandwith, has the same massive fan as the X3-256 but doesn’t need extra power<br />

Parhelia 256MB £365 Matrox, www.matrox.<strong>com</strong>, 01753 665 544 Windows Nov <strong>04</strong> 3.0<br />

The Parhelia 256MB is small, and needs no exernal power. It supports three monitors at once so it’s good for VJing or video production. Costly<br />

PNY NVidia FX 1100 £645 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 4.0<br />

Good performance but with 128MB memory and a £650 price tag you would expect more from it. Outclassed by the Realizm 100<br />

PNY NVidia FX 1300 £535 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 4.5<br />

A <strong>Digit</strong> Best Buy this PCI-Express card is small, solid, and well-priced. With 128MB of DDR RAM, it’s good enough for most situations in 3D applications<br />

PNY NVidia FX 3400 £929 NVidia, www.nvidia.<strong>com</strong>, 01784 224 220 Windows Nov <strong>04</strong> 3.0<br />

At an earth-shattering price performance should have been better overall. The FX 1300 offers much better value for performance<br />

Realizm 100 £683 3Dlabs, www.3dlabs.<strong>com</strong>, 01784 470 555 Windows Nov <strong>04</strong> 4.5<br />

Very good value. One of the most capacious cards on test and a Best Buy. 8xAGP support; 256MB memory; two DVI outputs;two display outputs<br />

Realizm 200 £874 3Dlabs, www.3dlabs.<strong>com</strong>, 01784 470 555 Windows Nov <strong>04</strong> 4.0<br />

If you need to visualize scenes with a lot of textures, this is ideal. 8xAGP support; 512MB memory; two DVI outputs; two display outputs


Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

3D and animation software<br />

3DS Max 7 £2,695 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 Windows Jan 05 4.5<br />

Version 7 incorporates Character Studio 4, and features Normal Bump Mapping, Subsurface Scattering, and enhanced modelling and viewing tools<br />

Animation:Master v 11.0 $299 Hash, www.hash.<strong>com</strong>, 001 360 750 0<strong>04</strong>2 M | W Aug <strong>04</strong> 4.0<br />

Oriented towards teaching people the basics of 3D animation, Animation:Master is nonetheless a decent, good-value character animation package<br />

Carrara 4 Pro £419 Eovia, www.eovia.<strong>com</strong> @ Computers Unlimited, 020 8200 8282 M | W Feb 05 4.5<br />

Offers a wide range of features. Bones and IK animation are easy to use, and the suite boasts real-time terrain-creation and network rendering<br />

CAT V1.2 £549 CAT, catoolkit.<strong>com</strong> @ Graphics Domain, 01869 255 815 M | W Aug <strong>04</strong> 4.5<br />

A <strong>com</strong>plete character-animation system for 3DS Max. It features a highly flexible and easy-to-create character rigging system called CATRig<br />

Character Studio 4.2 £695 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 M | W Aug <strong>04</strong> 4.0<br />

Although Character Studio is often derided by ‘real’ animators, few solutions offer this level of productivity for bulk character animation work<br />

Cinema 4D 9 £424 Maxon, www.cinema4d.co.uk, 0500 224 660 M | W Jan 05 4.5<br />

Version 9 supports N-gons, Brush, Melt, and enhanced knife tools. One of the best 3D applications out there – perfect for learning the craft<br />

EIAS 5.5 $895 EI Technology Group, eitechnologygroup.<strong>com</strong>, 001 830 438 4955 M | W Sep <strong>04</strong> 3.5<br />

3D suite that offers fast, high-quality rendering, good HDRI support, and unlimited network rendering. The Silo <strong>com</strong>ponent is sadly Windows only<br />

Endorphin 1.5 £7,995 NaturalMotion, www.naturalmotion.<strong>com</strong>, 01865 250 575 Windows Aug <strong>04</strong> 4.0<br />

This character-animation system features customizable AI behaviours dynamic retargeting, and active posing. However, it’s expensive and buggy<br />

Life Forms 4.0 £$495 Credo Interactive, www.charactermotion.<strong>com</strong>, 001 6<strong>04</strong> 291 6717 M | W Aug <strong>04</strong> 3.0<br />

This tool imports third-party models and adds motion to them. It can be a bit of a mysterious process, and importing is often long-winded<br />

LightWave 3D 8 £945 NewTek, www.newtek.<strong>com</strong>, www.newtek-europe.<strong>com</strong>/uk M | W Oct <strong>04</strong> 4.0<br />

Version 8 of this 3D suite has new character animation tools including bone editing and rigging enhancements, plus an IK booster and loads more<br />

Messiah:animate 4.0 $595 pmG Worldwide, projectmessiah.<strong>com</strong> Windows Aug <strong>04</strong> 4.0<br />

A worthy update with a focus on workflow and rendering speed, but new features such as fur-&-hair creation and fake radiosity are impressive<br />

Maya 6 from £1,449 Alias, alias.<strong>com</strong>, 01494 441 273 M | W | L Oct <strong>04</strong> 4.5<br />

Maya is the industry-standard high-end 3D effects and character animation tool. Its workflow is creative and experimental, but hugely powerful<br />

MojoWorld 3.0 from $199 Pandromeda, www.pandromeda.<strong>com</strong>, 001 3<strong>04</strong> 788 7818 M | W Mar 05 4.0<br />

Powerful fractal scene generator that generates whole planets with local overrides. Pro version adds vegetation and animated textures<br />

MotionBuilder 6 from £645 Alias, www.alias.<strong>com</strong>, 01494 441 273 M | W Feb 05 4.0<br />

Imports 3D character-models for animating. There’s expanded keyframe features in version 6, along with enhanced character manipulation<br />

Nat FX v2 £750 Bionatics, www.bionatics.<strong>com</strong>, 0033 149 691 220 Windows Dec <strong>04</strong> 4.5<br />

A true high-end solution for creating and animating 3D foliage. A superb system, costly, but the animation is the best we’ve seen<br />

Realsoft 3D 5 €600 Realsoft, www.realsoft.<strong>com</strong>, 00358 3212 9913 Windows Mar 05 3.5<br />

This 3D package will attract new<strong>com</strong>ers to 3D with its educational pricing plan, but it’s Windows-only, and has a steep learning curve<br />

Shade 7 £552 Curious Labs, www.curiouslabs.<strong>com</strong> @ CU, 020 8200 8282 M | W Jan 05 3.0<br />

Full function 3D modeller and renderer for a reasonable price. Integrates with Poser, ArchiCAD, Illustrator, and Photoshop. Not as easy to use as it looks<br />

SketchUp 4.0 £345 @Last Software, www.sketchup.<strong>com</strong> @ CU, 020 8200 8282 M | W Sep <strong>04</strong> 4.0<br />

@Last adds an intuitive push/pull tool to this easy-to-use design software. One of the easiest 3D graphics programs to master<br />

Softimage|XSI 4.0 from £299 Softimage, www.softimage.<strong>com</strong>, 01753 655 999 W | L Oct <strong>04</strong> 4.5<br />

Powerful 3D modelling and animation suite that boasts one of the best renderers available. Great workflow and interface makes this a top package<br />

Strata CX $695 Strata, www.strata.<strong>com</strong> @ Grey Matter, 0870 366 5577 M | W Feb 05 4.0<br />

This 3D modelling, animation and rendering suite is easy to use, and the familiar interface and high-quality rendering make Strata a good buy<br />

SpeedTree £215 IDV, www.idvinc.<strong>com</strong>, 001 803 233 0073 Windows Dec <strong>04</strong> 3.5<br />

This 3DS Max plug-in generates animatable, realistic trees, though not as realistic as the more expensive Nat FX<br />

Swift 3D 4 £149 Electric Rain, www.erain.<strong>com</strong>, 001 303 543 8233 Windows Sep <strong>04</strong> 4.5<br />

Rendering times are a bit slow, but this is a versatile and easy-to-use 3D-to-Web application. Good quality animation tools and Flash importer<br />

Vue 5 Esprit £171 E-on Software, www.e-onsoftware.<strong>com</strong>, 0033 143 553 671 M | W Feb 05 4.0<br />

This landscape-generation software is more expensive than its rivals, and requires OpenGL hardware for best results. Good output and features, though<br />

World Construction Set 6 £650 3D Nature, www.3dnature.<strong>com</strong> @ N Light, 0117 9<strong>04</strong> 9452 M | W Jun <strong>04</strong> 4.5<br />

Arguably the best 3D landscaping program, but not that intuitive. Fiercely detailed, you need the mind of a geographer to get the best from it<br />

Xfrog £220 Greenworks, www.greenworks.de, 0<strong>04</strong>9 3<strong>04</strong>6 7963 31 M | W Dec <strong>04</strong> 4.0<br />

A novel system for creating trees and plants and very logical and intuitive in use. Animation is on offer: you can simulate growth effects and wind<br />

ZBrush 2 £270 Pixologic, www.pixologic.<strong>com</strong> @ Freehand, 01483 200 111 M | W Feb 05 4.5<br />

A novel and innovative hybrid 2D/2.5D/3D modelling, painting, and rendering program with lightning fast, high-resolution polygon tools<br />

Desktop publishing software<br />

Acrobat 6 Professional £339 Adobe, www.adobe.co.uk, 020 8606 4001 M | W <strong>Digit</strong> 63 4.5<br />

Acrobat 6 is split into two versions, with Professional offering advanced features for print, which should make it a key part of your design workflow<br />

SPOTLIGHT: 3D MODELLING AND ANIMATION SOFTWARE<br />

SOLUTIONS FROM £1,000-£5,000<br />

DISCREET 3DS MAX 7<br />

Version 7 incorporates Normal Bump Mapping,<br />

Subsurface Scattering, and the <strong>com</strong>plete<br />

Character Studio 4 character-animation package<br />

ALIAS MAYA 6<br />

Maya 6 might not have added many headline<br />

additions, but the upgrade does deliver good<br />

workflow enhancements and refinements<br />

SOFTIMAGE|XSI 4.0<br />

A professional 3D tool with features tuned to<br />

match its price tag – revamped hair tools,<br />

particle dynamics, and nonlinear animation<br />

NEWTEK LIGHTWAVE 8<br />

Version 8 sees numerous hard and soft-body<br />

dynamics improvements, says NewTek, along<br />

with cloth and workflow enhancements<br />

BBC’s digital people<br />

Aardman projected 3D<br />

models onto real people in<br />

its ad for the BBC’s digital<br />

multichannel services. The<br />

technique involved using<br />

elements of real faces to<br />

create the characters<br />

SPOTLIGHT: 3D MODELLING AND ANIMATION SOFTWARE<br />

SOLUTIONS FROM UNDER £1,000<br />

MAXON CINEMA 4D 9<br />

One of the best 3D applications available, and<br />

ideal for learning the craft. Version 9 includes<br />

many improvements, including N-gon support<br />

EOVIA CARRARA 4 PRO<br />

A shallow learning curve and impressive feature<br />

set make Carrara 4 Pro a good addition to your<br />

creative toolbox<br />

BIONATICS NAT FX V2<br />

A true high-end solution for creating and<br />

animating 3D foliage. Offers just about every<br />

feature you can think of for animating vegetation<br />

ELECTRIC RAIN SWIFT 3D 4<br />

This 3D-to-Web software is versatile and easy<br />

to use. Version 4 sees a vastly improved polygon<br />

modelling environment and better gallery options<br />

KAYDARA MOTIONBUILDER 6<br />

A <strong>com</strong>prehensive tool that allows you import<br />

models from other applications and add<br />

real-time animation to them<br />

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Adobe After Effects 6.5<br />

A packed point-five upgrade to a great <strong>com</strong>positing<br />

application, After Effects 6.5 has more than 60<br />

new effects, and an advanced clone tool<br />

Apple Final Cut Pro HD<br />

Apple has gradually improved this video-editing<br />

suite to the point where Final Cut Pro is one of<br />

the best in the business<br />

Apple Motion<br />

Apple’s motion-graphics product provides realtime<br />

manipulation and rendering of motion<br />

graphics on the Power Mac G5 for £169<br />

Canopus Imaginate 2.0<br />

Imaginate 2.0 offers smooth and simple rostrum<br />

camera options, and packs in loads of new<br />

features to keep it ahead of all-in editing suites<br />

Canopus ProCoder 2.0<br />

This video-transcoding software is invaluable.<br />

Encoding quality is high, and encoding to<br />

multiple targets simultaneously is very quick<br />

Magic Bullet Editors<br />

This Final Cut Pro NLE plug-in version of the filmmimicking<br />

tool greatly reduced in price <strong>com</strong>pared<br />

to previous versions, and performs impressively<br />

The Pixel Farm PFHoe 1.0<br />

A powerful tool that lets beginners get to grips<br />

with <strong>com</strong>plex motion tracking facilities. Handles<br />

free motion and nodal pan camera moves<br />

Reflecmedia Matenee 1.0<br />

It works best with Reflecmedia’s own Chromatte<br />

hardware, but the software is quick and easy<br />

to use, and offers great results<br />

The Pixel Farm PFMatch 1.0<br />

For £750, you won’t find a better tracking<br />

solution for broadcast media. Good tracking<br />

results, with a decent set of post-track tools<br />

Paradise found<br />

As part of Channel Four’s<br />

Animator in Residence scheme,<br />

Gaelle Denis used After Effects<br />

to animate her bizarre story of<br />

a foreigner arriving in London<br />

in her shot film City Paradise<br />

Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

FullColor 1.5 £55 Badia Software, badiaxt.<strong>com</strong> @ XChange, 020 7490 4455 Mac <strong>Digit</strong> 76 4.0<br />

QuarkXPress dictates that you create colours in one window, and apply them in another. This useful plug-in brings these two functions together<br />

HumanEyes 3D from £550 HumanEyes, www.humaneyes.<strong>com</strong>, 00 972 2651 8999 M | W <strong>Digit</strong> 76 4.5<br />

Breakthrough software for creating stereoscopic images for lenticular print or 3D monitors, with easy use interface. For now, though, it’s very pricey<br />

InDesign CS £609 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />

The CS version of Adobe’s page-layout program gains an improved user interface, better styles and file import, and access to Version Cue and GoLive<br />

iDropper £39 Gluon, www.gluon.<strong>com</strong> @ XChange, 020 7490 4455 M | W <strong>Digit</strong> 76 4.0<br />

A QuarkXPress plug-in that provides an eyedropper tool, which allows you to pick up attributes with one click and apply them elsewhere with another<br />

Multi Style II XT 5.0.4 £69 Techno Design, techno-design.<strong>com</strong> @ XChange, 020 7490 4455 Windows <strong>Digit</strong> 76 4.5<br />

This plug-in builds InDesign’s must-have feature – nested type styles – into QuarkXPress. Makes <strong>com</strong>plex styling much easier<br />

PageMaker Plug-in Pack £39 Adobe, www.adobe.co.uk, 020 8606 4000 M | W <strong>Digit</strong> 76 4.5<br />

Designed to encourage PageMaker users to upgrade to InDesign, this plug in pack is a must-buy thanks to its simple bullets and numbering features<br />

QuarkXPress 6.0 £1,095 Quark, www.quark.co.uk, 00800 1787 8275 M | W Aug 03 3.0<br />

Too little, too late. Some innovative features don’t mask its short<strong>com</strong>ings in the face of the <strong>com</strong>petition – and the licensing scheme is crazy. Avoid<br />

<strong>Digit</strong>al video<br />

After Effects 6.5 from £565 Adobe, www.adobe.co.uk, 020 8606 4001 M | W Feb 05 4.5<br />

The upgrade to version 6.5 adds an advanced clone tool, which saves a lot of time on boring jobs. Disk caching also speeds things up. Essential<br />

Au Naturel $99 Buena, www.buena.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />

An After Effects plug-in that restores a more realistic gamma curve to video footage but the results aren’t that different from built-in tools. Slow.<br />

Blaze £199 Easy Effects, www.easyeffects.<strong>com</strong> M | W Jan 05 4.0<br />

Blaze successfully adds a different interface construct to Avid’s product line. Offers a variety of colour, blur, and glow effects to text and video<br />

Boris Red 3GL from £599 Boris FX, www.borisfx.<strong>com</strong>, 01264 326384 M | W Feb 05 4.0<br />

Runs as a <strong>com</strong>positing plug-in with almost any editing package, or as a standalone suite. The interface is cramped, but the results are great<br />

Boujou Bullet 1.0 £1,365 2d3, www.2d3.<strong>com</strong> @ Techex, 0870 161 7171 M | W | L Oct <strong>04</strong> 4.0<br />

The interface of this matchmoving tool is a little glitchy, but Boujou Bullet offers a simple-to-use wizard, and offers fast and efficient matchmoving<br />

Colour Finesse 1.5 £349 Synthetic Aperture @ <strong>Digit</strong>al Garage Group, 01295 201 120 M | W Jan 05 4.0<br />

Real-time colour correction systems haven’t made Color Finesse redundant yet. It takes over the whole screen, but there’s no better tool for colour<br />

Combustion 3 £725 Discreet, www.discreet.<strong>com</strong>, 01252 456 669 M | W | L Feb 05 3.5<br />

The best visual-effects package for under £1,000, but After Effects still tops it for motion-graphics work. However, Combustion represents good value<br />

Continuum Complete 3.0 £459 Boris FX, wwwborisfx.<strong>com</strong> @ 01491 875 665 M | W Dec <strong>04</strong> 4.0<br />

A massive set of video plug-ins that runs with Final Cut Pro, Premiere Pro or After Effects. Expensive but worth it for professional users<br />

<strong>Digit</strong>al Fusion 4.<strong>04</strong>e £2,650 Eyeon, www.eyeonline.<strong>com</strong>, 020 7637 5319 Windows Feb 05 4.0<br />

Widely used in the US, <strong>Digit</strong>al Fusion is a solid, reliable <strong>com</strong>positing suite. It renders quickly, and the interface is efficient and effective<br />

Edius 2.5 £315 Canopus, www.canopus uk.<strong>com</strong>, 01189 210 510 Windows Sep <strong>04</strong> 3.5<br />

It’s <strong>com</strong>e a long way, and every upgrade fills in a few gaps, but the well-designed Edius still has at least four better packages for <strong>com</strong>petition<br />

Final Cut Pro HD £595 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Sep <strong>04</strong> 4.5<br />

Final Cut Pro has clawed its way to the top since its launch five years ago. Its swift workflow and drag-&-drop flexibility make it a top application<br />

Flix Pro 4.0 $149 Wildform, www.wildform.<strong>com</strong>, 001 310 396 2025 Windows <strong>Digit</strong> 76 4.0<br />

Easy-to-use tool for converting audio and video clips into Flash format. Performance could be improved, and preview window should be larger<br />

Imaginate 2.0 £119 Canopus, www.canopus-uk.<strong>com</strong>, 01189 210 150 Windows Oct <strong>04</strong> 4.5<br />

Rostrum camera software that allows you to zoom and pan over still images. The real-time feedback is smooth, and the interface offers great control<br />

Liquid Edition 5.5 £425 Pinnacle, www.pinnaclesys.<strong>com</strong>, 01895 424 228 Windows Sep <strong>04</strong> 3.5<br />

It has an efficient and flexible interface, but there are a few holes in Edition’s feature set. Audio tools are weak, and the titling tools are poor<br />

Magic Bullet Editors £175 Red Giant Software @The CarPark, 02879 632 614 Mac Jul <strong>04</strong> 4.5<br />

This Final Cut Pro version of the Magic Bullet plug-in suite is a great product. It performs well, and is better value <strong>com</strong>pared to older versions<br />

MatchMover Pro 3 £5,995 Realviz, www.realviz.<strong>com</strong> @ Keoti, 020 7482 4858 M | W | L Jun <strong>04</strong> 4.0<br />

This professional 3D camera-tracking system is a capable and robust application, but can be buggy under Mac OS X and is very pricey<br />

Matenee 1.0 £195 Reflecmedia, www.reflecmedia.<strong>com</strong>, 01606 593 911 M | W Oct <strong>04</strong> 4.5<br />

This keying plug-in is simple, fast, and effective – as close to one-click keying as you’re likely to find at any price. Licensing is a little <strong>com</strong>plex<br />

Mirage 1.2 €895 Bauhaus Software, bauhaussoftware.<strong>com</strong>, 001 210 212 7530 M | W Feb 05 3.0<br />

Combines video effects, motion graphics, rotoscoping, cel animation, and Painter-style natural media. Great for animators, not so great for <strong>com</strong>positors<br />

Motion £169 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac Nov <strong>04</strong> 4.5<br />

Apple’s much anticipated motion-graphics product provides real-time manipulation and rendering of motion graphics on the Power Mac G5<br />

particleIllusion 3.0 $399 Wondertouch, www.wondertouch.<strong>com</strong> M | W Jan 05 3.5<br />

A standalone program based around a 2D particle system that uses layers to create faux 3D effects. Impressive feature set, but not as good as Motion<br />

PFHoe 1.0 from £49 The Pixel Farm, www.the pixelfarm.co.uk M | W Mar 05 4.5<br />

This motion- tracking software brings high-end process within reach of beginners. Inexpensive and professional, with a user-friendly look-&-feel


Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

PFMatch 1.0 £750 The Pixel Farm, www.the pixelfarm.co.uk M | W Jul <strong>04</strong> 4.5<br />

Relatively affordable tracking solution for broadcast, auto-tracking with good post-tracking cleaning and refinement tools. The interface is a little glitchy<br />

Premiere Pro 1.5 £525 Adobe, www.adobe.co.uk, 020 8358 5857 Windows Sep <strong>04</strong> 4.0<br />

The interface has been given a grown-up redesign, and there’s some new features too. Great integration with Adobe’s other video products<br />

ProCoder 2.0 £299 Canopus, www.canopus-uk.<strong>com</strong>, 01189 210 150 Windows <strong>Digit</strong> 76 4.5<br />

Encoding quality is great, and encoding to multiple targets simulaneously is fast <strong>com</strong>pared to the <strong>com</strong>petition. Lacks backwards <strong>com</strong>patibility<br />

RealProducer 10 Plus $200 RealNetworks, www.realnetworks.<strong>com</strong>, 020 7290 1206 L | W Jul <strong>04</strong> 2.5<br />

It’s the first <strong>com</strong>mercial tool to support the Real 10 platform, but RealProducer 10 Plus barely improves on the free version<br />

Sapphire $549 GenArts, www.genarts.<strong>com</strong>, 001 617 492 2888 M | W Jan 05 4.0<br />

An expensive set of plug-ins, but the collection offers great a wide array of useful tools. The results are excellent, too<br />

Shake 3.5 from £1,786 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 M | W Feb 05 3.5<br />

An exceptional tool for post houses putting together top film and <strong>com</strong>merical work, but it’s not the right software for everyday jobs<br />

Squeeze 4 $449 Sorenson, www.sorenson.<strong>com</strong> M | W Jan 05 4.0<br />

Compression Suite that’s simple and intuitive, with good export format option. Results are good quality, but you can’t output from Windows to Mac<br />

StoryViz €3,000 RealViz, www.realviz.<strong>com</strong> Windows Jan 05 4.0<br />

Previsualization software that offers real-time preview rendering, import options, and real-world camera correlation. It’s pricey, and tricky, though<br />

Vegas 5 £425 Sony Pictures <strong>Digit</strong>al, mediasoftware.sony.<strong>com</strong> @ MVS <strong>Digit</strong>al, 0845 456 0801 Windows Jul <strong>04</strong> 4.0<br />

Ideal for short-form <strong>com</strong>bo editing and <strong>com</strong>positing – thanks to a curves-based editing system and top-class audio tools. Lacks high-end colour controls<br />

Visual Communicator £258 Serious Magic, www.seriousmagic.<strong>com</strong>, 01635 294 300 Windows Jan 05 2.5<br />

It’s the easiest live video tool so far, with good keying features. However, the stock media is awful, and you can’t add your own templates<br />

Xpress Studio from£2,599 Avid, www.avid.<strong>com</strong>, 020 7534 2800 M | W Oct <strong>04</strong> 4.0<br />

This end-to-end creative studio for video work beats the <strong>com</strong>petition in terms of tools, but it’s expensive and, not as well integrated as some packages<br />

Graphic design software<br />

ADC plug-ins $99.95 Kodak, www.asf.<strong>com</strong>, 01442 261122 M | W Nov <strong>04</strong> 4.5<br />

Standalone versions of clever <strong>Digit</strong>al ICE technology to reduce noise and film grain while preserving detail. Works well, but not with mono<br />

ArtMatic Pro 3.0 £169 U&I Software, www.artmatic.<strong>com</strong> @ Eovia, 01483 797 498 M | W Feb 03 4.5<br />

As graphics toys go, ArtMatic is in a field of its own: you won’t find a better experimental art, animation, and squeak generator anywhere<br />

Backdrop Designer $199 <strong>Digit</strong>al Anarchy, www.digitalanarchy.<strong>com</strong>, 001 415 586 8434 M | W Nov <strong>04</strong> 3.0<br />

Flexible easy to use Photoshop plug-in that lets you substitute simulated backdrops onto cutouts and blue-screen images. Good effects but very slow<br />

Creative Pack $39 Flaming Pear, www.flamingpear.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />

Formerly Furbo Filters, Photoshop plug-in Creative Pack offers four filters and special effects but no way of reverting back to the original image<br />

Deep Paint $249 Right Hemisphere, www.righthemisphere.<strong>com</strong>, 001 510 818 2880 Windows Nov <strong>04</strong> 3.5<br />

Photoshop plug-in that’s like adding a miniature Painter to Photoshop. Lets you paint normally or use a wide range of tools for natural-media effects<br />

<strong>Digit</strong>alizer $22 Panopticum, www.panopticum.<strong>com</strong> M | W Nov <strong>04</strong> 3.0<br />

Photoshop plug-in that creates an image out of text characters. It’s decent value, but bugs are evident on images over 5MB<br />

Eye Candy 4000 $169 Alien Skin, www.alienskin.<strong>com</strong>, 001 919 832 4124 M | W Nov <strong>04</strong> 3.5<br />

Eye Candy 400 is a collection of 23 plug-ins, so there is bound to be something that appeals to you. The Shadowlab option is particularly useful<br />

Flood $20 Flaming Pear, www.flamingpear.<strong>com</strong> M | W Nov <strong>04</strong> 4.5<br />

Handy Photoshop plug-in for creating water effects is cheaper and easier to use than its rivals. Well worth the money<br />

FreeHand MX £289 Macromedia, www.macromedia.<strong>com</strong>/uk, 01344 458 600 M | W Apr 03 4.5<br />

With its excellent MX Studio interface cleanup, great new tools, and a raft of improved features, this is the most <strong>com</strong>pelling upgrade since version 7<br />

Illustrator CS £435 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />

The typographic reworking, 3D graphics features, and improved performance are all impressive, but Illustrator’s interface is showing its age<br />

ImageAlign $129 Grasshopper, www.grasshopper.<strong>com</strong>, 0064 7854 7279 M | W Nov <strong>04</strong> 3.5<br />

Photoshop plug-in that allows photographers to <strong>com</strong>pensate for lens problems like barrel and pincushion distortion. One of the best of its type<br />

Light! 2.0 $50 <strong>Digit</strong>al Film Tools, www.digitalfilmtools.<strong>com</strong> M | W Nov <strong>04</strong> 4.5<br />

Clever Photoshop plug-in that controls light and adds realistic shadows, even from objects not in the main image. Poor manual but still a Best Buy<br />

Mystical Lighting $179 Auto FX Software, www.autofx.<strong>com</strong>, 001 205 980 0056 M | W Nov <strong>04</strong> 3.0<br />

Lighting control Photoshop plug-in that gives you more in-depth tools and control than in Photoshop CS. However, it’s a bit slow<br />

Painter IX £249 Corel, www.corel.co.uk, 01628 589 800 M | W Nov <strong>04</strong> 4.0<br />

Painter IX has faster brushes than 8.1 and is all the better for it. There really is no better natural-media painting program on the market<br />

Paint Shop Pro 8 £85 Jasc, www.jasc.<strong>com</strong> @ <strong>Digit</strong>al Workshop, 0870 120 2186 Windows Jul 03 4.0<br />

Jasc pushes ahead with more design and correction tools to keep Paint Shop Pro strong enough to fend off rivals. The new look may confuse you<br />

Photoshop CS £515 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.5<br />

This upgrade is all about improving efficiency and productivity. There are few new effects, but the user has much greater freedom to create<br />

Piranesi 4 £450 Informatix, www.informatix.co.uk @ CU, 020 8358 5858 Windows Nov <strong>04</strong> 4.0<br />

High-quality and fast painting tool for painting textures, ading depth and finishing 3D scenes. Primarily used by architects<br />

SPOTLIGHT: DESKTOP PUBLISHING TOOLS<br />

PHOTOSHOP PLUG-INS<br />

Perfect timing<br />

All characters in the<br />

TimeSplitters video game<br />

series are modelled using<br />

the same bipedal rig. Free<br />

Radical, the creative team<br />

behind the game, uses rigid<br />

bind in Maya, giving a<br />

prescribed geometry<br />

FLAMING PEAR FLOOD<br />

Make waves in your toolbox for only $20 by creating<br />

water effects, ripples and reflections. Other<br />

plug-ins do this too, but this is excellent value<br />

DIGITAL FILM TOOLS LIGHT!2.0<br />

Streaming light through windows, shadows<br />

where there were none, even light falling through<br />

the leaves of a tree. Good and only $50<br />

RIGHT HEMISPHERE DEEP PAINT<br />

Like having a miniature Corel Painter bolted into<br />

your toolbox. Either apply texture effects or paint<br />

with brushes and by cloning photographs<br />

Software in focus: Final Cut Pro HD<br />

In the five years since Apple first launched Final Cut Pro,<br />

it has emerged as one of the best digital video applications.<br />

It’s partly responsible for the demise of Premiere on the<br />

Mac, and it’s creeping up on Avid’s dominance of the film<br />

and broadcasting arena.<br />

The newest incarnation – Final Cut Pro HD – may sound<br />

like a massive leap, but the ‘HD’ tag is really just there to<br />

sound impressive. However, it does feature native DVCPRO<br />

HD support, and DeckLink HD cards are <strong>com</strong>paratively<br />

inexpensive if you want to work with full 1080p HD.<br />

Final Cut’s success hasn’t been about headline-grabbing<br />

features – Edition, Premiere, and Xpress Pro have been<br />

first with most creative tools. Final Cut has flourished<br />

thanks to an efficient workflow, and the plethora of hardware<br />

solutions that enable it to work with most formats.<br />

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118 d<br />

ArtMatic Pro 3.0<br />

As graphics toys go, ArtMatic is in a field of its<br />

own: you won’t find a better experimental art,<br />

animation, and squeak generator anywhere<br />

FreeHand MX<br />

With its excellent MX Studio interface cleanup,<br />

great new tools, and improved features, this is<br />

the most <strong>com</strong>pelling upgrade since version 7<br />

InCamera 3.1<br />

You need a colour target as well, but this hasslefree<br />

Photoshop plug-in adjusts image colour<br />

according to lighting profiles – with great results<br />

Painter 8.1<br />

Painter 8.1 offers a more Photoshop-like experience,<br />

and is all the better for it. There is no better<br />

natural-media painting program on the market<br />

Primatte Chromakey 2.0<br />

This <strong>com</strong>positing plug-in for Photoshop removes<br />

plain backgrounds from photos, and handles the<br />

difficult cutouts like hair really well<br />

pxl SmartScale<br />

It has limits, especially with text and logos, but<br />

SmartScale soothes the headache of low-res<br />

imagery like nothing else. Highly re<strong>com</strong>mended<br />

DIGIT BEST BUY RECOMMENDATIONS: UTILITIES<br />

Knickers with a twist<br />

Designer undie-maker Agent<br />

Provocateur hired Large Design<br />

to create the <strong>com</strong>pany’s Web<br />

site. Large used Flash MX<br />

and Photoshop, as well as<br />

LightWave for 3D elements<br />

Enfocus PitStop Pro 6.0<br />

A versatile PDF preflight checking, manual/auto<br />

editing and tracking utility. Now updated for<br />

OS X and Acrobat 6 features and formats<br />

FileMaker Pro 7<br />

This database/asset-management system has<br />

been updated to incorporate a higher capacity,<br />

instant Web publishing and loads more<br />

Flexion Solutions CubeLite<br />

An easy-to-use in-house photography studio.<br />

The white tent and studio lighting system allows<br />

you to shoot objects with even light sources<br />

Enfocus Instant PDF 3.0<br />

This preflighting software is worth shelling out<br />

for. Supports new versions of both major DTP<br />

packages, and minimizes expensive errors<br />

Product name Price Company and contact details Platform Reviewed <strong>Digit</strong> rating<br />

pxl SmartScale £149.99 Extensis, www.extensis.co.uk @ CU, 020 8358 5858 M | W Nov 03 4.5<br />

It has limits, especially with text and logos, but SmartScale soothes the headache of low-res imagery like nothing else. Highly re<strong>com</strong>mended<br />

Stitcher 4.0 £345 www.realviz.<strong>com</strong> @ Computers Unlimited, 020 8358 5858 M | W Apr <strong>04</strong> 4.5<br />

The leading multi-image stitcher for panoramas and interactive spherical images gains improved controls and interface, and better rendering options<br />

Studio Artist 3.0 $379 Synthetik Software, synthetik.<strong>com</strong>, 001 415 762 9452 Mac Jul <strong>04</strong> 3.5<br />

Studio Artist is a powerful natural-media program, and the animation and rotoscoping features take it into new territory. Blighted by a poor interface<br />

Verdant $179 <strong>Digit</strong>al Elements, www.digi-element.<strong>com</strong>, 001 510 601 7351 M | W Nov <strong>04</strong> 3.0<br />

Photoshop plug-in that lets you create realistic trees and plants that you can add to your images. Not quite photo-realistic, and a bit pricey<br />

Xara X1 £94 Xara Group, www.xara.<strong>com</strong> Windows Sep <strong>04</strong> 3.5<br />

This vector-illustration program has an extremely fast rendering engine, and intuative tools. However, its toolset is relatively limited<br />

Multimedia software<br />

DVDit 5 £145 Sonic, www.sonic.<strong>com</strong>, 020 7437 1100 Windows Aug <strong>04</strong> 3.0<br />

Not really a professional-level tool, but DVDit is simple to use and uncluttered. The price is reasonable, but basic features, such as subtitles, are missing<br />

DVD Studio Pro 3 £297 Apple, www.apple.<strong>com</strong>/uk, 0800 783 4846 Mac OS X <strong>Digit</strong> 76 4.5<br />

Compact yet wide-ranging DVD authoring application. Version 3.0 boasts new interface elements, workflow enhancements, and wider format support<br />

Encore DVD 1.5 £121 Adobe, www.adobe.co.uk, 020 8606 4001 Windows Aug <strong>04</strong> 4.0<br />

The upgrade to version 1.5 adds QuickTime support, background transcoding, a styles palette, After Effects integration, and some essential revisions<br />

iPix Interactive Studio from $899 iPix, www.ipix-uk.<strong>com</strong>, 01482 308 830 M | W May <strong>04</strong> 4.0<br />

New spherical image stitcher and linker offers improved automation and input flexibility, but the most useful new tools cost extra<br />

Opus Pro <strong>04</strong> £255 <strong>Digit</strong>al Workshop, digitalworkshop.<strong>com</strong>, 0870 120 2186 M | W Jul <strong>04</strong> 3.0<br />

Clearly designed with the business user in mind, this multimedia-authoring tool is simple enough to use, but of limited use outside corporate markets<br />

Web design software<br />

Click Away 0.4 $499 Minds Eye View, www.pictosphere.<strong>com</strong> Windows Feb <strong>04</strong> 3.5<br />

It’s still in beta and not as advanced as iPix’s software, but at least its images are freely distributable. Legal issues make buying Click Away a gamble<br />

Dreamweaver MX 20<strong>04</strong> £339 Macromedia, www.macromedia.co.uk @ 0131 458 6766 M | W Nov 03 4.5<br />

This upgrade manages to provide more power while still maintaining ease of use, and its strong support for CSS points to its future path<br />

Flash MX 20<strong>04</strong> £419 Macromedia, www.macromedia.co.uk @ 0131 458 6766 M | W Nov 03 4.5<br />

New Timeline tools make the base version a must-have upgrade. Many functions of the Professional version may not appeal to Web designers<br />

GoLive CS £335 Adobe, www.adobe.co.uk, 020 8606 4000 M | W Jan <strong>04</strong> 4.0<br />

Up-to-date CSS support and improved integration with Adobe products make this a good upgrade, but Dreamweaver users are unlikely to switch<br />

Fireworks MX 20<strong>04</strong> £249 Macromedia, www.macromedia.co.uk, 0131 458 6766 M | W Nov 03 4.0<br />

Not that radical an upgrade, but there are wel<strong>com</strong>e performance improvements, collaborative features, and enjoyable new creative tools<br />

NetObjects Fusion 8 £132.50 WebSite Pros, www.netobjects.co.uk, 001 877 729 8625 Windows <strong>Digit</strong> 76 3.0<br />

A tidy interface and plentiful wizards make Fusion an easy-to-use Web design product, but you have to pay extra for some of the functionality<br />

TourWeaver 1.1 $115 EasyPano, www.easypano.<strong>com</strong> Windows Mar <strong>04</strong> 4.0<br />

An easy-to-use and simple-to-learn interactive tour authoring tool. Excellent features and a well-conceived interface make for a versatile system<br />

WireFusion 4.0 from £59 Demicron, www.demicron.<strong>com</strong>, 0<strong>04</strong>6 856 486 950 M | W | L Oct <strong>04</strong> 4.0<br />

WireFusion 4.0 features an updated interface, and is quick and easy to use. Pricing starts at £59, but the full version stretches to £1,195<br />

Utilities<br />

Colorproof XF from £735 EFI, www.efi.<strong>com</strong>, 020 8476 7676 M | W Mar 05 4.0<br />

Professional-quality proofing software to drive a wide range of colour printers, with accurate simulation of international print standards<br />

CubeLite from £255 Flexion Solutions, www.cubelite.<strong>com</strong> 01530 837 143 M | W Oct <strong>04</strong> 4.5<br />

This in-house photography studio <strong>com</strong>prises of a collapsible light tent and studio lamp that make it easy to shoot photos with even illumination<br />

Designer Edition 4.0 from £420 EFI, www.bestcolor.<strong>com</strong> @ CU, 020 8200 8282 M | W <strong>Digit</strong> 76 4.0<br />

Software RIP that provides accurate, high-quality colour output from a variety of inkjet printers. This upgrade doesn’t offer many new features<br />

FileMaker Pro 7 £219 FileMaker, www.filemaker.co.uk, 01628 534158 M | W Jun <strong>04</strong> 4.5<br />

Version 7 of this database/asset-management system boasts increased capacity, improved architecture, tighter security and multiple window views<br />

Instant PDF 3.0 €199 Enfocus, www.enfocus.<strong>com</strong>, 0032 9269 1690 M | W Mar 05 4.5<br />

Utility for detecting and correcting expensive mistakes before submitting PDFs. Now supports InDesign, QuarkXPress, Acrobat ans OS X PDFs<br />

PitStop Pro 6.0 £429 Enfocus, enfocus.<strong>com</strong> @ XChange International, 020 7490 4455 Mac Feb <strong>04</strong> 4.5<br />

A versatile PDF preflight checking, manual/auto editing and tracking utility. Now updated for OS X and Acrobat 6 features and formats<br />

Portfolio 7 £130 Extensis, www.extensis.co.uk @ CU, 020 8200 8282 M | W Aug <strong>04</strong> 4.0<br />

An improved interface and ease-of-use make this more accessible than previous versions. New NetPublisher allows you to create a Web portfolio<br />

Profile Mechanic £135/£140 <strong>Digit</strong>al Light & Color, www.dl-c.<strong>com</strong>, 001 617 489 8858 M | W Jun <strong>04</strong> 4.0<br />

An easy-to-use, and efficient program for calibrating your workflow. Profile Mechanic is simple to set up, good value-for-money, and reliable


issue 75<br />

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SINGLE-ISSUE PRICES<br />

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Rest of the world: £9.99<br />

HOW TO ORDER BACK ISSUES<br />

Order Online:<br />

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issue 76<br />

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call the hotline<br />

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*all contents correct at press time. Next<br />

month<br />

On sale April 7, <strong>2005</strong><br />

REBRANDING<br />

How to re-invent your client’s image – top<br />

studios reveal their rebranding projects<br />

INK & STOCK FOR DESIGNERS<br />

Creative options for using a variety of ink<br />

and paper stocks for creative impact<br />

COLOUR THEORY<br />

The intelligent use of colour can add impact to<br />

projects – but do you know how colour works?<br />

LABS: LCD DISPLAYS<br />

Chuck out your CRT – LCD displays are<br />

now better for designers than ever before<br />

LABS: MATCHMOVING TOOLS<br />

Add 3D <strong>com</strong>puter animation to your video<br />

projects with this round-up of software<br />

DIGITAL CAMERAS<br />

Reviews of the Fujifilm S3 Pro and<br />

Konica-Minolta Dynax 7D digital SLRs<br />

d 123<br />

next month


digit cd<br />

GET TO GRIPS WITH THIS MONTH’S FULL FREE CREATIVE SOFTWARE<br />

AN INTRODUCTION TO EOVIA AMAPI 6.1<br />

124 d<br />

U<br />

This month the <strong>Digit</strong> CD features Eovia<br />

Amapi 6.1, a full 3D modelling package for<br />

Windows 98/NT/2000/XP and Mac OS 8.1/9<br />

(and OS X under Classic). The package<br />

includes a full set of tools for the creation of<br />

scenes for illustration, product design and<br />

more. It includes rendering tools and an<br />

export module allowing models to be<br />

pon opening Amapi 6.1, you’ll be greeted by the Registration page (right), where<br />

you’ll need to enter your name and the Password (serial number) that you’ve<br />

obtained through registering at www.eovia.<strong>com</strong>/offers/digit-0305.htm. You’ll also be<br />

given the choice to use the Workshop interface – as found across Eovia’s product range –<br />

or the Standard interface, which uses a palette similar to other creative tools such as<br />

Photoshop. This tutorial has been created using the Workshop interface and below we<br />

have provided an easy visual guide to all of the available tools. These tools can also be<br />

found, with the same icons, on the Standard interface’s palette.<br />

Amapi’s creative tools are divided into three sections: Construction, Modeling and<br />

Assembly. Changing between sections is achieved by swiping the mouse to the right<br />

edge of your screen.<br />

Construction Palette<br />

3D Primitives<br />

Height Fields<br />

Grid<br />

Platonic Solids<br />

Cone<br />

Cylinder<br />

Cube<br />

Sphere<br />

Drawings<br />

Text Editor<br />

Extract Curves<br />

Facet Extraction<br />

Extrusion<br />

Sweeping<br />

Double Sweeping<br />

Ruled Surface<br />

Surfaces<br />

Coons<br />

Gordons<br />

Hull<br />

Construction, Modelling and<br />

Assembly palettes alternatly sit<br />

on the right-hand side of the<br />

interface, while the Control<br />

Panel sits below.<br />

Assembly Palette<br />

Duplicate Repeat<br />

Symmetry<br />

Rotate<br />

Move<br />

Scale<br />

Snap<br />

Lay On<br />

Weld<br />

Unfold<br />

Modeling Palette<br />

Deformers<br />

Bend<br />

Wrap<br />

Spherical<br />

Thickness<br />

Cut<br />

Taper<br />

Bend<br />

Twist<br />

Stretch<br />

Delete<br />

Smooth<br />

Chamfer<br />

Decimate<br />

Tessellate<br />

Surface Relief<br />

Soften<br />

Bump<br />

exported into Discreet 3DS Max.<br />

The CD also includes demos of Eovia’s<br />

latest 3D suite, Carrara 4 Pro – plus two<br />

other full packages: Paint.NET 2.1 and<br />

CADopia IntelliCAD 5.0. There are also<br />

12 royalty-free images from Creatas and<br />

F.stop.<strong>com</strong>, demos, showreels and more.<br />

Control Panel<br />

Scene Manager<br />

Display Hidden Lines<br />

Simplified Display<br />

Working Plane<br />

Perspective<br />

See All<br />

Zoom<br />

Viewpoint<br />

Magnetization<br />

Navigate<br />

Hide/Unhide<br />

Group/Ungroup<br />

Measurements<br />

Constrain Cursor Movement


2. Swipe the mouse to the right edge to leave the Hide Object tool and prepare to build<br />

your elephant. Bring up the Construction toolkit and place the mouse over the Sphere<br />

tool to make the primitive chooser appear. Click on Cube. Click where you’d like the<br />

bottom face of the cube to be, then drag out your cube to a reasonable size.<br />

4. The elephant’s legs will be extruded from the bottom face. Select the Extrusion tool<br />

and the Extrude Faces mode from the pop-up. Right-click to make the cursor change<br />

to selection mode. Click-&-drag to lasso around all of the vertices on the bottom<br />

face. Move the mouse down to drag out the extrusion. The yellow line indicates<br />

the first direction of extrusion.<br />

1. In this tutorial, you’ll create an elephant from a cube. It’s not going to rival the<br />

Oliphants from The Lord of The Rings: The Return Of The King, but it’ll give you an<br />

introduction to Amapi’s object creation (Construction), manipulation (Modeling)<br />

and placement (Assembly) tools. First, click on the Hide Object tool on the control<br />

panel to hide the Workbench.<br />

3. The elephant needs four legs. Use the navigation tools to move around so that<br />

you can see the bottom face of the cube. Select the Tesselate tool, and rectangular<br />

tesselation from the pop-up and click on this face. Click on the rear face too (the<br />

side you want the tail to be on. Press Enter/Return to confirm your work and swipe<br />

the mouse to the right edge to leave the tool.<br />

5. Space changes the extrusion type. Initially you can extrude directly away from the<br />

face. The second mode stays inside the face. The third adds the ability to change the<br />

size to the first. Use the third mode to bring the legs down and inwards to create<br />

ankles. Click to extrude further down to create the feet and click again to fix them.<br />

Press Enter and then leave the tool.<br />

d 125


digit cd<br />

GET TO GRIPS WITH THIS MONTH’S FULL FREE CREATIVE SOFTWARE<br />

AN INTRODUCTION TO EOVIA AMAPI 6.1<br />

6. To create the tail, select the Sweep tool, which has more freedom than the basic<br />

Extrusion tool. Choose the Sweep Vertices mode from the pop-up and select the top<br />

central vertex from the rear of the cube. This is why you tesselated this side before, so<br />

that you had a vertex to sweep from. Move the mouse around a click to draw out a tail.<br />

8. Select the Sweep tool again, but this time select Sweep Face. Select the front face<br />

and bring it out to create the thick neck. The CTRL/Apple modifier allows you to change<br />

the size of the section you’re about to create – the face and trunk. Use the plus and<br />

minus keys to reduce the size of the trunk as it extends. Press Enter and leave the tool.<br />

10. Select the Extrusion tool again and the Extrude Edges mode. We want the ears<br />

to be symmetrical, so Shift-click one of the vertical edges where the face meets the<br />

body and Shift-click the other vertical edge. Extrude the ear upwards and outwards,<br />

and then back in and further out to create a basic ear shape. Press Enter to finish<br />

and leave to tool.<br />

126 d<br />

7. The tail is currently more of a pipe. Press Enter to finalize the tail shape, but don’t<br />

leave the Sweep tool. You can use the plus (+) and minus (-) keys on the numeric<br />

keypad to change the size of the sweep. Make the tail smaller towards the end. Then<br />

leave the tool so that you’re ready to create the neck, head and trunk.<br />

9. If the trunk doesn’t quite look as you wish, you can edit it using the Stretch tool<br />

from the Modeling toolkit. Select a vertex or vertices (using the same right-click-based<br />

lasso technique as before) and move it/them to where you wish. The spacebar allows<br />

you to limit the movement to a single axis. Now all the elephant needs is Prince<br />

Charles-style ears.<br />

11. The elephant looks made out of Lego, so we want to smooth it out. Select the<br />

Smooth tool from the Modeling toolkit and the Doo method. Click on the closed<br />

eye to preview the smoothed subdivision surfaces. Plus and minus change the level<br />

of subdivisions. Press Enter to save a basic render. Now add more detail to your<br />

elephant until you’re happy with it.


digit cd<br />

Demo<br />

software<br />

Using creative<br />

software can<br />

be a subjective<br />

experience, so we<br />

endeavour to let<br />

you try the<br />

software that we<br />

review in <strong>Digit</strong>.<br />

If you see this<br />

symbol in the<br />

issue, a demo of<br />

the software being<br />

reviewed can be<br />

found on this<br />

issue’s cover<br />

disc.<br />

128 d<br />

on the CD<br />

THE LATEST PROFESSIONAL CREATIVE SOFTWARE TOOLS<br />

#85 ON THIS ISSUE’S CD<br />

EXPAND AMAPI INTO A FULL 3D ANIMATION SUITE!<br />

UPGRADE TO CARRARA 4<br />

FOR AS LITTLE AS £162!<br />

www.eovia.<strong>com</strong>, Windows & Mac<br />

Carrara 4 is the powerful, approachable,<br />

<strong>com</strong>plete 3D solution from Eovia. It offers<br />

modelling, animation and rendering tools<br />

aimed at the creative designer – and is<br />

designed to be easy for creatives from<br />

disciplines outside of 3D to learn.<br />

The software is available in two<br />

versions: Standard and Pro. The Standard<br />

version includes a full creative toolkit, while<br />

the Pro version adds advanced features and<br />

includes a full version of Amapi 7 Designer<br />

PAINT.NET 2.1<br />

www.eecs.wsu.edu/paint.net, Windows<br />

Paint.NET 2.1 is a photo and image<br />

manipulation application for Windows<br />

2000 and XP. While hardly a replacement<br />

for Photoshop, it’s a great package for<br />

creatives who don’t need every part<br />

of Adobe’s toolkit – and it’s certainly a<br />

great improvement on Microsoft’s Paint<br />

application that ships with Windows.<br />

– plus the TransPoser and CAD-style<br />

plug-ins.<br />

Version 4 of Carrara adds terrain and<br />

sky modules, texture and lighting controls,<br />

and improved rendering, IK, motion paths,<br />

and timeline support. Eovia claims to have<br />

improved integration with other tools,<br />

including Photoshop, Illustrator, Painter,<br />

Shockwave, Flash, Final Cut Pro, Avid<br />

Xpress, Premiere, and After Effects.<br />

The new Pro version of Carrara adds<br />

network rendering, vector and 3D motion<br />

Paint.NET 2.1 offers a level of<br />

functionality only usually found in highend<br />

applications, such as the ability to<br />

work with layers and a History palette that<br />

keeps track of everything you’ve done –<br />

and allows you to go back and change it.<br />

The application features dialog boxes<br />

that be<strong>com</strong>e transparent when moved<br />

blur, and integrated sound support. It<br />

also adds support for LWO and COB files.<br />

We’ve included demos of the Mac and<br />

Windows versions of Carrara 4 Pro on the<br />

disc for you to trial.<br />

Readers can upgrade to Carrara 4<br />

Standard for £162 plus VAT; and to<br />

the Pro version for £353 plus VAT.<br />

To upgrade or for more details see<br />

www.unlimited.<strong>com</strong>/digit. The offer runs<br />

until March 31, <strong>2005</strong>.<br />

over the image you’re working on, making<br />

your results more precise. It also supports<br />

additional plug-in effects such as Emboss<br />

and Difference Effects, which can be<br />

downloaded from the Paint.NET Web site.<br />

Please note that this software is an<br />

alpha release, and as such <strong>Digit</strong> cannot<br />

guarantee its stability.


FREE STOCK IMAGES FROM CREATAS AND FSTOP<br />

12 ROYALTY-FREE IMAGES<br />

CADOPIA INTELLICAD 5<br />

www.cadopia.<strong>com</strong>, Windows<br />

CADopia IntelliCAD is the perfect CAD<br />

tool for students, educators, architects,<br />

designers, drafters, and engineers:<br />

virtually anyone who creates or uses<br />

CAD drawings.<br />

The application offers <strong>com</strong>patibility<br />

with popular CAD products through<br />

IntelliCAD's native file format, DWG.<br />

It allows you to open and save any<br />

existing Autodesk AutoCAD file (V2.5<br />

through <strong>2005</strong>) and there is no file<br />

conversion or data loss. IntelliCAD also<br />

provides a high degree of <strong>com</strong>patibility<br />

with the AutoCAD <strong>com</strong>mand set, menu<br />

files, scripts, as well as with AutoLISP and<br />

Autodesk ADS. If you regularly receive<br />

files from clients that are in one format<br />

and you need to convert them to<br />

www.creatas.couk, www.fstop.<strong>com</strong><br />

This month we present 12 royalty-free<br />

images for you to keep. You can even use<br />

them in your <strong>com</strong>mercial work if you wish.<br />

Six are from Creatas and present a summer<br />

of love to drive away those snowbound<br />

blues. Creatas can be contacted on 0800<br />

056 7533. The other six are from FStop and<br />

showcase the work of Arlington, Texasbased<br />

photographer P Ravishankar. The<br />

images include nature photography and<br />

ancient buildings and landscapes. FStop<br />

can be contacted at www.fstop.<strong>com</strong>.<br />

another, IntelliCAD can do that too.<br />

IntelliCAD offers smooth Windows<br />

integration plus many unique product<br />

features, including the ability to open<br />

multiple drawings at once, and review<br />

and exchange drawing content.<br />

This version of IntelliCAD is free<br />

to use for non-<strong>com</strong>mercial work until<br />

January 31, 2006.<br />

MORE CONTENT<br />

Modo 102<br />

Mac and Windows<br />

www.luxology.<strong>com</strong><br />

Modo is a 3D tool<br />

designed to adapt to<br />

the environment that<br />

it’s being used in –<br />

including changing its<br />

front end to mimic the<br />

animation tool that it’s<br />

being used alongside.<br />

Modo 102 improves<br />

performance and<br />

adds a more userfriendly<br />

interface. The<br />

release includes an<br />

improved advanced<br />

toolset, with new<br />

functionality such as<br />

bridge, paste and loop<br />

slice, which enables<br />

users to create new<br />

geometry faster and<br />

with greater control.<br />

Projects and<br />

showreels<br />

www.umeric.<strong>com</strong><br />

www.hive-uk.<strong>com</strong><br />

As well as the best<br />

software tools around,<br />

we’re showcasing the<br />

best new creative<br />

work around –<br />

including the latest<br />

showreel from Aussie<br />

ad and music video<br />

house Umeric and<br />

one of a series of<br />

adverts created for<br />

the arrival on Five of<br />

hit US show CSI: New<br />

York by the UK’s own<br />

The Hive. Want your<br />

work here? Drop us a<br />

mail at showcase@<br />

digitmag.co.uk<br />

Plus<br />

Adobe Reader 6.0<br />

(Mac and Win)<br />

Mozilla Firefox 1.0<br />

(Mac and Win)<br />

StuffIt Standard<br />

(Mac and Win)<br />

WinZip (Win)<br />

d 129


design classic<br />

REVOLUTIONARY DESIGN MILESTONES THAT CHANGED THE WORLD<br />

#8 THE GOT MILK? CAMPAIGN<br />

130 d<br />

With US milk sales turning sour Got Milk? and the<br />

White Mustache campaign made it cool again.<br />

I<br />

t’s 1993, and milk sales in<br />

California are sliding. But, boldly<br />

<strong>com</strong>mitting three cents per gallon<br />

gave the California Milk Board<br />

$23million for an ad campaign – a<br />

budget on a par with cars and beer.<br />

San Francisco-based ad agency<br />

Goodby, Silverstein and Partners ditched<br />

the post-war ‘Milk does a body good’<br />

health message and developed a ‘milk<br />

deprivation strategy’. This focused on<br />

that feeling you get when there’s no<br />

milk to wash down cookies or go on<br />

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to answer the $10,000-winning question<br />

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In 20<strong>04</strong> Got milk? went global as the<br />

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www.gotmilk.<strong>com</strong>


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