Microdata and findability
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A quick intro to microdata and how it can be used to provide richer, more interesting and useful information to your users in search engine results pages.
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Microdata and findability
- 1. μ microdata & findability
- 2. basic premise: we want to help the nice people to complete their tasks
- 3. Tip- top & ‘T’ for tremendous
- 4. insertion secretion reception inception eruption exception contraption decepticon
- 5. micro- data in action
- 6. Findability: A. The quality of being locatable or navigable B. The degree to which a particular object is easy to dis- cover or locate C. The degree to which a system or environment supports navigation and retrieval — Peter Morville
- 7. microdata Microdata enables scoped name/value pairs for custom vocabularies
- 8. schema.org through fiat not community
- 9. marking it up Professor Jane Doe <div itemscope itemtype=”http://schema.org/Person”> <img src=”janedoe.jpg” itemprop=”image” /> <span itemprop=”jobTitle”>Professor </span> <span itemprop=”name”>Jane Doe</span> </div>
- 12. apps music ...
- 15. • questions • disagree • discuss
- 16. paul davison web and interface design 0777 600 3294 paul@paulo72.com www.paulo72.com