1. Video Reference Duration Shot Type Good/Mediocre
/Bad
Comment
00000.MTS
(stream 1)
4 seconds Extreme still close up
shot
Mediocre This shot was okay however I had
similar shots with better lighting so I
used one of them as an alternative for
my final footage.
00001.MTS
(stream 1)
25 seconds Still close up shot Bad I didn’t use this shot as the model
had a coat on which was not meant to
be seen in the footage, you can see
the coat as his arms come into the
shot to tie up the shoe laces.
00002.MTS
(stream 1)
3 seconds Still medium shot Bad The quality of this shot was not to my
liking as the camera jolts slightly
creating a slight wobble in the shot
and the lighting is too dim.
00005.MTS
(stream 1)
7 seconds Still long shot Good I used this shot in my footage as the
model is positioned well in the centre
of the shot and the natural lighting is
good. I cut this shot down in places to
make the footage faster.
00012.MTS
(stream 1)
4 seconds Close up pan shot Good Although the pan was not steady at
the start and end of this shot, I cut it
down and simply used the middle
section, as this part of the footage
was a smooth pan.
00017.MTS
(stream 1)
3 seconds Still close up shot Good This shot showed the feet of the
model positioned well in the centre
of the camera as he runs past,
allowing the audience to focus on the
trainers which is the aim of the
advert.
00019.MTS
(stream 1)
6 seconds Outwards zoom long
shot
Good The speed at which the camera
zooms out as the model runs towards
and past the cameras view, is at a
consistent rate, making the shot flow
smoothly. I cut this shot down in the
middle when editing of my footage in
order to speed it up.
00020.MTS
(stream 1)
6 seconds Still long shot Mediocre This shot was not bad as it was
steady, however it was similar to
shot 00019.MTS although it did not
zoom outwards. I found that the
outwards zoom looked better
therefore I used this shot was not
used.
00025.MTS
(stream 1)
8 seconds Pan long shot Bad The pan in this shot was slightly jolty
and wasn’t as steady as I would like
therefore I decided not to use this
shot in my footage.
2. 00026.MTS
(stream 1)
8 seconds Pan long shot Bad The camera movement in this shot
wasn’t to a satisfactory standard as it
was unsteady as the shot panned.
00029.MTS
(stream 1)
5 seconds Still close up shot Good The angle and height of this shot
showed a good focus of the models
legs as he runs past, allowing the
audience to view the running trainers
in action.
00031.MTS
(stream 1)
5 seconds Still medium close up
shot
Good This shot showed the model in a good
centre position and was filmed with
good natural lighting. The diagonal
facing angle of the camera allowed
for a good view of the product whilst
in use.
00036.MTS
(stream 1)
4 seconds Inwards zoom
medium shot
Good I was pleased with this shot as the
speed of the inwards zoom stayed at
a consistent pace and kept the action
of the footage In the cameras centre
line. The model ran at a good pace
that was at the right speed for the
speed of the camera zoom.
00039.MTS
(stream 1)
5 seconds Still extreme long
shot
Good Placing the camera at a fairly long
distance from the model allowed for
the landscape to be captured as the
background, which adds some
natural aesthetics to the footage
making it interesting to the audience.
In editing I zoomed in this shot
slightly so it wasn’t quite as far out.
00040.MTS
(stream 1)
5 seconds Pan extreme long
shot
Good Once again the positioning of the
model in this shot was well lined in
the centre with a smooth pan shot
movement.
00041.MTS
(stream 1)
4 seconds Pan extreme long
shot
Good When using this shot in editing I
turned it slightly to give it a diagonal
look
00044.MTS
(stream 1)
8 seconds Still long shot Good I used this shot in my final footage as
it represents how the trainers can be
used for more activities than running
(long jump). The lighting is good in
this shot as the setting and male’s
actions can be clearly seen.
00047.MTS
(stream 1)
11 seconds Still close up sot Good The model lands in a good position,
which allows the audience to see a
good clear view of the trainers once
they land in the sandpit whilst the
model Is wearing them.
00050.MTS
(stream 1)
2 seconds Still medium shot Bad Positioning of the model moves out
from the desired camera angle as he
3. attempts to kick a football.
00051.MTS
(stream 1)
2 seconds Still medium shot Mediocre The model did not manage to
perform the football skill which was
desired of him, although the kick ups
he performs at the start of the shot
are not bad.
00054.MTS
(stream 1)
4 seconds Still close up shot Good I was pleased with this shot as the
model wearing the trainers performs
a good football kick and stays well in
the cameras sight. This shows the
diversity of the activities which the
trainers can be used in.
00056.MTS
(stream 1)
4 seconds Still medium shot Good Diversity is shown in this shot as the
model can be seen kicking a football
whilst wearing the running trainers.
The angle shows a clear angle of the
shoes whilst the model kicks the
football.
00000.MTS
(stream2)
6 seconds Still extreme close up
shot
Good I found this shot was similar to
00000.MTS of stream 1, however this
shot was filmed in better lighting
therefore this was used over the
similar shot within steam 1.
00001.MTS
(stream 2)
4 seconds Still extreme close up
shot
Good This shot is simply a more zoomed in
view of shot 00000.MTS of stream 2,
this shot has good lighting which
shows the design of the shoe well.
00003.MTS
(stream 2)
7 seconds Still extreme close up
shot
Bad I could not use this shot as it was
meant to be a still shot however the
camera moves slightly as it must
have not been placed firmly before
recording.
00006.MTS
(stream 2)
31 seconds Still close up shot Good This shot was 31 seconds long
however I cut it down and only used
small sections of the footage, to
speed up the process of the model
putting the shoes on. This shot is
angled well showing a clear view of
the models lower body with the
trainers in the cameras centre view.
00007.MTS
(stream 2)
6 seconds Extreme still close up Good Similar shot to 00006.MTS of stream
2, however it is from the opposing
side angle, only a small section of this
shot was used in my footage. It
allows for the product to be seen
from the left side showing the
trainers aesthetics.
00008.MTS 3 seconds Still medium shot Mediocre Centre position of the model and
4. (stream 2) lighting is good in this shot, however
I felt that I positioned the camera
from too far a distance.
00009.MTS
(stream 2)
3 seconds Still close up shot Good In the final footage for my advert I
used this shot as I liked the speed at
which the model exists the scene,
allowing enough time for the product
to be examined by the audience.
Furthermore I liked how the camera
angle looks down between the front
and right side of the trainers whilst
on the models feet.
