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1. Playbook Competitor Comparison ML-5510 vs. Lexmark T652dn Rev 1.1 B2B Biz Group Samsung IT Solutions Business 7th, Feb. 2011

2. Why Samsung? Despite the many laser printers in the market, there are very good reasons for choosing Samsung. Samsung is a world-renowned global company that regularly wins awards for reliability, design and innovative technology. Samsung has a wide range of technologies and products, making it an expert in digital media convergence across applications, devices and networks. In the printing industry, Samsung is the fastest growing company, topping competitor sales for many models in its class. Samsung has earned its reputation with award-winning excellence in performance, eco-friendliness and design innovation, and by providing businesses with leading network and security solutions. Samsung products are reliable and deliver a high monthly duty cycle, maximizing uptime and keeping business productivity high. Samsung printers are also designed for high toner yield, producing more high-quality, fade-resistant and long-lasting prints per cartridge. And that’s not all.

3. Product Image Lexmark T652dn SAMSUNG ML-5510ND

4. Spec Comparison

5. Executive Summary Lexmark T652dn SAMSUNG ML-5510ND • Optional envelope feeder • Optional 1Gbit LAN • Limited paper type of weight • Non Polymerized toner • No ECO Tab in the Driver & Result Simulator • No ECO Button on the panel • Limited Feedback to workstations • Limited security features • Low Toner yield ( 25K ) • Low Monthly Duty ( 225K ) • 500Mhz CPU • Only 350 sheet paper output • Trouble Free design • Less paper curl • Built in envelope feeder • High performance • Built in 1Gbit LAN • Support various paper type of weight • Polymerized toner for high image quality • ECO Tab in the Driver & Result Simulator • ECO Button on the panel saves energy and paper • Better Feedback to workstations • Out of the box security features • High Toner yield ( 30K ) • High Monthly Duty ( 275K ) • 700MHz processor • 520 sheet paper output

6. Trouble-Free Samsung’s unique Anti-Jam Technology prevents unwanted multiple paper pick-up and Jam. SAMSUNG Lexmark Dam Type only depends on the pick-up roller and friction pad which provides less frictional force. Retard Roller System does precise paper pick-up action by providing reverse friction force.

7. Trouble-Free Less Paper Curl when printing high coverage image SAMSUNG Lexmark Curl will appear if paper without a damp-proof wrapper is exposed for a longer time to dry air. This curl can also occur if the paper is quickly cooled down after facing a rapid temperature increase in the printer. In that case on the complete surface of the paper moisture comes out of the paper. Curl Test Result from printing Xerox 20lb paper (High coverage image) Curl Test Result from printing Xerox 20lb paper (High coverage image) 52 mm 19 mm * Internal Test from Samsung Quality Assurance Team * Internal Test from Samsung Quality Assurance Team

8. Trouble-Free ■ No creasing on envelop paper SAMSUNG Lexmark By using the pressure releasing technology on fusing system, no creasing on envelope paper printing On printing C5 Size envelope, creasing is inevitable on T652 * Internal Test from Samsung Quality Assurance Team * Internal Test from Samsung Quality Assurance Team

9. Trouble-Free ■ Indicator for checking paper remaining in the tray Sensor for checking paper empty provided SAMSUNG Lexmark No Paper Level Indicator User could not know whether paper remaining is low or empty until paper empty comes. Paper Level Indicator & Paper empty sensor Indicator and paper empty sensor help user understand machine’s status with paper. User could acknowledge the current status both with LCD and SWS (Empty or not). Nothing!

10. Trouble-Free ■ Samsung’s Multi Purpose Tray has very simple structure. SAMSUNG Lexmark User does not feel any hassle when using Multi Purpose Tray with special media. User may feel uncomfortable when using Multi Purpose Tray because of complex structure inside MPF tray cover.

11. Productive Provides envelop printing directly from main tray. Does not require expensive Envelope feeder option. SAMSUNG Lexmark Envelope printing directly from main tray up to 100 sheets Requires additional Envelop Feeder ($250) • 100 sheets ( 50 from Main Tray + 50 from SCF) • 85 sheets

12. Productive Faster Warm-up time from Power-Off status. SAMSUNG Lexmark Time to ready from Power-Off state Time to ready from Power-Off state • 72 sec • 58 sec * Internal Test from Samsung Quality Assurance Team * Test Model : ML-6510ND vs. Lexmark T654dn

13. Productive Faster high volume printing speed SAMSUNG Lexmark Time to print 50 page Microsoft PowerPoint® document Time to print 50 page Microsoft PowerPoint® document • 89 sec • 176 sec * Internal Test from Samsung Quality Assurance Team * Test Model : ML-6510ND vs. Lexmark T654dn

14. Productive 1G-bit Fast Network ready as default and 700MHz CPU SAMSUNG Lexmark • Gigabit supported but have to pay extra $179 for option • Only 500Mhz CPU • 1Gbit LAN support by default enables large size of documents from multiple users to be transmitted and processed fast. • CPU 700MHz processor with Samsung’s state-of-the-art System-On-Chip Technology enables powerful performance within small size of machine $ 178.57

15. Productive Support various paper type of weight from main cassette tray. SAMSUNG Lexmark • 60—178gsm (16-47 lb Bond) paper only supported • 60—220gsm (16-58lb Bond) paper supported

16. Economic Polymerized toner for high image quality SAMSUNG Lexmark • Small and uniform toner particles make sharper images and lines • The higher wax content of Polymerized Toner improves the image gloss and durability. • The printer transfers Polymerized Toner to the paper in a thinner uniform layer, which reduces the waste toner and requires a lower fusing temperature. • Plastic materials (resin, pigment, wax) are melted together and then cooled into a brick, which is mechanically crushed to form non-uniform toner particles. Size : 6~7㎛ Size : 8~9㎛ Various, non-uniform, jagged toner particles Polymerized Toner Conventional toner

17. Eco ECO Tab in the Driver & Result Simulator to reduce paper & energy consumption, as well as carbon footprints. SAMSUNG Lexmark • Result Simulator shows graphically how much you can save Carbon Footprint/ Power consumption/Paper usage. • There is no ECO Tab & ECO result Simulator ECO TAB Result Simulator

18. Eco ECO Button on the panel saves energy and paper SAMSUNG Lexmark • You can turn the Eco mode on or off by simply pressing the button without any cumbersome setting. • Eco mode is created to set the options that reduce toner and paper usage. • There is no ECO button on the panel to set up the Eco mode. ECO Button

19. Easy to use ( Feedback to workstations ) Smart Panel to indicate printer status and convenient guide for troubleshooting. SAMSUNG Lexmark • The Smart Panel Program shows the current status of the printer anytime. It also plays animations of solutions in the unlikely event of a problem, and provides information on a whole range of performance levels. • Can not proactively access Status Messenger, users can not select the types of notifications they receive. The Status Messenger provides pop-up message when the printer cannot print. Pop-ups are provided only when a print job is sent to the device.

20. Security Out of the box security features SAMSUNG Lexmark • No additional cost for secure printing • Encrypted secure print is option

21. Easy to use High Toner yield SAMSUNG Lexmark • High toner yield (30K ) will let you free cumbersome refilling work • Only 25K toner yield max makes you refill very often

22. Easy to use High paper output capacity at basic configuration. More aligned paper output stacking. SAMSUNG Lexmark • High paper output capacity 500 sheet • Only 350 sheet paper output capacity • Aligned paper stack on output tray Miss-aligned level : 18~20 mm • Paper output stacking miss-aligned Miss-aligned level : 45~71 mm * Internal Test from Samsung Quality Assurance Team * Internal Test from Samsung Quality Assurance Team

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