Top reasons why you should monitor Social Media

Why Monitor Social Media?

Listening to what your customers are saying and responding proactively is the best way to grow and improve your brand.

Monitoring social media gives businesses and brands unique insights into what consumers are saying about them and their products. Good social media mentions are also essential advertising these days, because people pay far more attention to those they know and trust than they do to PR or branded advertisements.

Building brand advocates

Identifying the influential storytellers online – those early adopters that others are listening to – can be an incredibly powerful tool. When Maybelline New York relaunched its Hyper Sharp Liner in Hong Kong it had iSentia Brandtology monitor 380 social media sites to find out what was being said and by whom. A list of popular bloggers was compiled and ranked in terms of their social KPIs, including post engagement, post views, and number of followers. The most influential 40+ bloggers were then invited to participate in an exclusive product launch. Afterwards, they shared their feedback on their own blogs.

Utilising the valuable insights that resulted, Maybelline then used Facebook to promote a ‘Liner Art Show’ featuring 15 different looks ranging from easy to sophisticated. The campaign was a huge success, demonstrating the power of listening to what people are saying online and responding by giving them what they are asking for; in this case, more information and tutorials about how to create specific eyeliner looks.

Social Media in Southeast Asia

Social media has had enormous uptake across the region. It captures the largest percentage of consumers’ screen time across all countries, with percentages of Internet users who regularly visit social media sites ranging from 85.4% in Singapore to 96.1% in the Philippines.

• Facebook continues to be the no. 1 social network, with 3 of its biggest markets by reach located in the region: Thailand, Malaysia and the Philippines.
• The online video market in Southeast Asia grew 8% in 2013.
• Vietnam is the largest audience in the region, adding 2 million Internet users in 2013, thereby growing by 14%.
• 42 million Southeast Asians watch videos online.
• All SEA countries index higher than worldwide averages of social media reach*.

*SOURCE: comScore: Southeast Asia Digital Future in Focus 2013.

To learn more about how to get the best social media insights download the complete case study.