The California Lumber Merchant - October 1931

n@@% LAMTNATED CORE

Small unit, interlocked construction in all stiles and rails. All fat panels laminated pine p[ywood.

n@@% CALTFORNTA PrNE

The wood us€d for Pipe Organ Pipea, Piano Actions and Foundry Patterns for its resistance to distortion.

EXHIBITI()N D()(IRS FREE

Stability-resistance to warping,swelling and shrinkage is assured by the design of the PAUL BUNYAN rcoqo CORE and the natural properties of CALIFORNIA PINE. Soft, uniform texture and light weight reduce the cost of installation.

The bright, smooth surface gives a superior finish at lower cost. Fine enamel and paint jobs will not be marred by "grain raising."

ITS BACKBONE CUT AWAY

This stock flush door, PAUL BUNYAN'S l@qn CORE was cut for glazed openings. After three years of trylng erposure it shows no signs of warp or distortion.

AN EXTREME TBST OF UNIFORM CONSTRUCTION

..THE EMPEROR''

Brilliant two-color finish. SANDBLAST in Green-gold, Red-gold, Black-silver or in d'elicate pastel two-color tints. Select two combinations for opposite sides.

STAR ATTRACTION IN DEALER'S DISPLAY. Ask how to set this TRADE BUILDER, free.

" The best door to buy is the best door to sell"

J. E. MARTIN

Muging Editc

ADAMS

Advertlsing Muager

T. BLACK Su Fmcis Conre Nctlem Cellf. ud Pactfc Northwcgt

THE CALIFOR}.IIA LUMBERMERCHANT

JackDionne,publdhu

taccpmt:a u&r ths bwt ol Cdlfmle

J, G. Dlonno, Prcr. ud Tnu; J. E. MrtiD, Vle-Prcr.; A- C. Morrynro, Jr., Sccy. Publirhcd thc lrt ud l5th of acL mth rt

3lt-19-2o central Builllng, tat- wrrt sirth siruq -la Aqcle., cal, Totcahoc, vAadflrc iil6 Entcrcd er Sacmd-glu nrtcr ScptcEbq A, Ir4 rt t}; pctififc.-rt Ls Angch+ Cellfmie, undcr Act d Muah 1 ffit

Sen Frarcirco Oficc tlt Suta Marina Bldg. ll2 Market Strat Tclcphora EXbrek l!t5 Southcra O6cc znd Natloal Buk Bldt. H@3t@, Tq!!

Subreription Pricc, S2.fi1 pcr Ycer r -rr A^Tnhrh . Sinslc Copicr,25 ccntr cech. ,-'.zS ANGELES, CAL., OCTOBER l, lg3l Advcrtiring Rato on Application

How Lumber Looks

No definite change in the lumber situation in California. ***

Neither is the national situation changed materially. It is a fact that the mills of the country continue to sell and ship more lumber than they are manufacruring. This applies to both the softwood and hatdwood indusries, andr, in both cases, is due entirely to t{re extremely low production, and not to eny definite increase in the

buginess.

The National Building Press Group have issued an estimate that the building program of the country for the twelve months starting October first, 1931, will be close to five billions of dollars.

**,f

The F. W. Dodge Corporation estimate that for six months beginning October first, the country will spend t1r850r00OrO0O for buildings of $5,000 and over.

**!F

Of this amount residential building will take t56O,000,000, non-residential building gets l68o,d)0,fi)0, while public works and utilities will take $610,000,000. **

F. W. Dodge says that the eleven western states will spend t480,000,000 for buildings costing above f5,0fi) in the next six months.

***

There is practicaly no change in the lumber situation in either Northern or Southern California. San Pedro harbor received 20 cargoes of Fir in the past two weeks, carrying 1518051000 feetr and one cargo of Redwood.

{c**

Los Angeles building permits are holding about the same level as last month, when they bately passed three million dolLars for the month. * * *

The unsold lumber on the public docks at San Pedro keeps reducing. It is now below seven million feet, which is very low.

Lumber production in the Pacific Northwest has been unusually low in September due to the Labor Day vacation thet caused loss of time to hundreds of mills.

r8**

Lumber production in the South continues about the same

as for the past several months, and Southern Pine shows both sales and shipments to be above production with each week that Pagses' :r * *

Vhile the market on Southern Flardwood shows no general increase in prices, there are a number of items used friely in California that have been placed on the scarce list, and'are harder to buy than they have been for some time. Some items of Gum and Red Oak are scarce on all stock sheets.

Alvan T. Simonds, *hJ r"o -.a" very active prognostica. tions of the market in the past.two years, says in his latest bulletin that a dollar today has the sarne national purchasing power as 11.40 of two yearc ago at this time..- He thinks wages will have to come down before prosperity can come back. Most business people, he says, must cut wages or quit, whether they want to or not.

rn the lumber industry ;".;" rln"""a long since. Lumber has had her liquidation, and is ready for the up.turn.

WESTERN PACIF'IC WILL USE PORT ORFORD CEDAR

The Western Pacific Railorad has ordered about a million feet of Port Orford cedar lumber and timbers-to be used in lining a tunnel in California.

' REDwoOD BARK EXHIBIT AT FAIR

The Pacific Lumber Company had an exhibit of Redrvood bark fiber at the Tulare County Fair, Tulare, September 22 to 26.

t-J L. A. CHAMBER

HEARs ABoUT LUMBER

September 14th was lumber day before the industrial division of the Chamber of Commerce of the citv of Los Angeles. There rvere about one hundred business-men present. Henry W. Swafford acted as Chairman of the meeting and made a short address on lumber, then called on Ken Smith and Jack Dionne, the first talking on lumber from a Los Angeles viewpoint, and the latter from a statewide.conception.

THE .CALIFORNIA LUMBER MERCHANT

ASK US ABOUT THE NEW lVAvo

CREO-DIPT DEALER PLAN WHICH GIVES EVERY DEALER WHO FIANDLES THE FULL CREO.DIPT LINE A CHANCE TO MAKE AN EVEN GREATER PROFIT ON EACH PRODUCT. IT WILL UNDOUBTEDLY INTEREST YOU.

SA]ITA FE c0 LUMBER

Incorporated Feb. 14' 1908

A. J. ttGustt Russellts Outfit

Erclueive Rail Rcprcrcntativcr in California end Arizona for Central Coal & Coke Co. , ' Oregon-American Lumber Co., Vernonia, Ore.

Exclurivc Rail Rcprcrcntetivcr in Northcrn California for Creo-Dipt ComPanY, Inc. North Tonawanda' N. Y.

We sell for Creo-Diht the rnost comflete line ol roof and sidereall materials in the buildine industry.

1. Creo-Dipt Stained Shingles

2. Creo-Dipt Hand-Split Pilgrims

3. Creo-Dipt Asbestos . Shingles

4. Creo-Dipt Mohawk Shingles

5. Creo-Dipt Stains

6. Creo-Dipt White

7. Creo-Dipt Weatherproofed PaPer

V.gabond Editorials

The Texas legislature passed a resolution calling Governor Huey Long of Louisiana a liar, and the newspapers of the country made a big fuss about it. They needn't have. That was probably the gentlest name Huey has been called since he took personal charge of Louisiana. ***

And now President lloover has called a nation-wide conference in Washington in December to discuss home building and home ownership. He states that it wilt be the first of its kind in the history of this country. One thousand delegates frclm all the states will attend. If it has no other particular results the fact of the conference and the news reports of the meetings will put home owningr and horne building in the American mind very pointedly at that time.

't*rB

I note thatthe Chamber of Commerce of the United States is going to be represented. That will simplify matters. In line with some of the recent activities of the Chamber they will probably tell us just what sort of homes to build and what to build them out of. ff they would jusi add a little to tfiat and tell us where to get the money to do the building with, we might have something to thank themfor'

San Francisco is entitled to a big hand on her building activities. The good old conservative town on the Bay doesn't let a little thing like a financial depression get on her nerves and stop her from continuing her housing activities. So San Francisco has done more building this year than she did last, and continues to do so, calmly, conservatively, dispassionately. Only one other big city in the country-probably in the civilized world-can boast such a record. Boston is the other city. And she is some conservative, hersrelf. * :* *

Every day on every hand we witness the huge difference in men between the rapid expansionist and the cons€rvitive reserve builder. One uses his every ingenuity to spread out, make more, do more, sell more. The other sits tight, travels slowly, invests for immediate profit only, and builds up a reserve. When things are good, the former looks wise, and the latter looks like a foolish miser. But look at them today ! The expansionist up to his ears in trouble. The reservist sitting on top of the world because he possesses the only thing that seems to have any value today-CASH.

And the resolutions you hear from evcryone, on every hand ! Every man you meet utters the declaration-and it comes from the depths of his heart-that if he llves through this he will put his business and personal afrairs in such shape that he will never get into this fix again. So this thing will, in the long run, do a heap of good. Naturally many of us will forget our good resolutions of today. But a lot of us won't. And that very determination wilt be our saving grace.

Irl*

For every one of us contributed his full share to create the condition in which we find ourselvcs. We bought things we didnt need, did things we couldn't afrord, used money we should have saved, and went on a general spree, figuring that our earning capacity of those other days would go on forever. Yes, we'll live, all right. Butwill we look the same?

rt**

The lady had been waiting anxiously for news of a closc relative whose life was in danger, and her old colored cook was all sympathy. Finally the wire came, and the cook brought it in. "Ileah 'tis, Missy", she said, "heah's de wiah you bin lookin' fo' an' Ah shuah hopes it brings encherishin' news". And THAT is the sort of news the lumber industry has been watching and waiting and pray- ing for. Some think it is like unto the Kingdom ot l{saysn-"3t hand". Wouldn't that be grand?

lr|*

A wise man said the other day that when the tide swingr back it will not be lihened to the tide swinging back in ttte sea, coming in uniformly along the entire coast; but that rather itwiil come to certain industries first, the wholc thing depending on specific conditions, etc. The industry that feels it will swing upward, and in turn will pull other industries along with it. Those in the best position will swing back first. ***

For instance, it looks as though right now the oil industry, after tremendous depression, seems to be enjoying a lease of life, and a return toward better things. Artificial respiration has been applied to that industry, but the effects seem to be very beneficial. Perhaps the oil industry will catch the first breath of the prosperity breeze, and tug a lot of other industries along with it. +,t*

If repression of normal activities really develope dammed-up needs-and who can seriously doubt that this

(Continued on Page 8)

Insist {h TIID LABDL!

7-f s5% """iil:*il::,.

Every bundle of No. I shingles in your Yard sho-uld """ty thisidentification. It is your guarante insuring inspectiono certificationt quality, and will increaee yotr" sales on an exelusive profitable line.

GUARANTEE

THESE SHINGLES ARE GUARANTEED BY THE MANUFACTURER' INSPECTED FOR-CERTIFIED BY

RED CEDAR SHINGLE BUREAU

TO IqEET ALLT}IE QUALITY REQUIREMENTS OF -COI'IM ERCIAL STANDARD C.S. 3I-3I FOR RED CEDAR SHINGLES AS ISSUED BY

List of Lieensed Red cedar shingle Buream Mtlls

youcut. buy alt your shingle requirements udth confi.denae ltom these milk. aII gradee manulactured by Lbensed Mills ue intpected.

Prcifc Strtcr Lbr. Co.. Tronr' Vl.

Atoha Lbr. Co., Alohr. Vn. Arliuton Mill Co., Arlinglon' Vr' g.n Mt. Uin Co.. Mt. Vcnon, Va' l,i,"a"i-b""."." Lbr- Milb. Bcllinlbrm' Vn' ^

Blocdcl Stcwert & Vclch Ltd" vrncouYcr' 5' L'

ni"i nilu" Prcducts co'' Kolrme' vn'

il?"r"T ilt. co. Ltd', vencouvcr' B' c'

n.'C.-l"a -"i". Shg. Co., vrooovcr' B' C'

Bumr Shg. Co.' Anecorta' Vn'

S""h C i{U1.. Ltd., Vrncouvcr. B' C'

C. n. I.t.. & Sbs. Co.. Evcrctl, wn'

i""iiri"i"J,"---Lr'i. b". na" Frercr Millr'^B' G'

ilil;; il'.-C". Ltd" N' vrocou'"' B' G'

i"iton Rit.r Shl. Co., Frirfu' Vo'

c.;--ccd;t e sns. c"'. ReYmond' Vn

ill"t -ii"ft Productr Co'. Scettlc' Tn'

i.".""Ttti"*-sii. co' Ltd'.-vr"couvcr' B' c'

Li.iI l*" sh:. co., oor Lrtc, vo'

Crcaccnl Sbt. Co.. KcLo, Wn'

C*i"'i"ia- stg. co" Eroiltoo' vn'

nlrl"J A Phitiip.' Concrctc' vB'

i".i-rl.*1.^ si:. C"'. Eoquiem' Vn'

il;;-i-; t -r-b.. c"" centrrlia' 'vn'

;;;;i; i;;: & stu. co.' EYGrctt' vD'

Eyrc Sbg. Co., ArlinEton' wr'

Fluhu Brcr. Sbf. Co- UrY3or' Orc. Ilemmord Ccdrr -Go. Ltd', Nct Vcrtmlortor' B. C' Ilemnond Lbr. Co., Ponlud, Orc' Homelko L4. Co. Ltd', Vrnouver. B. C. Vm. Ilolbcrt Milt Co.' Evcr.tt' V!. Hunttior Mcnitt Lbr. Co. Lld., Venouvc, B. C. lnda Ccdar Preduct. Co.. Iodcr, lFn' tnrpccled Shinrlc! Ltd., N. Vuouvor' B' G Jamiron Lbr. & Sbr. Co.' EYGrctt. Vn' Nich Jcmo, Bcllinghrm' Vn. John.ron-Mccr.w Sht. Co.' Ycnonir, Orc' Kcrrirton Shg. Co.' Kcnirton' Vn' Tho.. Kirkpriricl, Ltd., Vuowcr B' C' r- A. Lcwii Sbr. Co', South Bmd. Vtr. Lcvbold Smirh Shg. Co.. Trcomr, Vr. Lonr Bcll Lbr' Co., LonlYicw. Vr. U".-fic Uilt Co., Merlhrm' Tn. McMartcr-Hotton Ccdar Mf'. Co. Lld'.

Victorir, B. C. Rob"J'M"Iri"it Sh;. Go. Ltd., Vencouvc. E' C. fU"-ifl A Rin: Lbr. Co., S'tttlG. Wn' Momrch Mill Co., Evcrctt. Vn' Muioat Lbr. Co., Bocodr. Vr' No*h Vertcn Lbr. Co.' Eoqnirn, Vr. Pacific Netionrl Lbr. Co., lrcorr. Vr'

Polron Lbr. & Shg. Co.' Boquiro. Vr.

Ptu.pcrilt shr. C;. Ird.. N. Vuesvcr. B. C.

Qulity Sh!. Co.r EdBord.. Vn.

Rolcr Brer. Sbr. Co., Linnlon' OtG.

Royd Shc. Co.. Vhitcr' Tn.

Srriorw Tbr. Co., Abcrdccn. Vr.

Schrfcr Brer. Stt:. Co., Montcuoo. Vn'

Scettlo Ccdrr Lbr lltg. Co- Sottlc' Vr'

Skarit Mill Co', LYman. Vn.

U. h. S-ith Lbr. & Shg. Co., Scrttlc, Vn.

Snidor Shg. Co,. Crrlton' OrG.

Snoqulnio Fella Lbr. Go.. Snoqulnic FJle' Vn'

Srcrlng Lir. Co. Ltd.. Venouvcr, B. C.

Srolrt Mfg. Co. Ltd., Venouvor' B. C.

Suocr Shr. Co.. Evcrctl' Vn.

Unircd Miflr Ltd.. Nc* Vcrtaiortcr' B. C'

Vrlhce Lbr. & Mfs. Go.' Iuda. Vr'

Vcrtcm Ccdrt Cr- A!r@tt6, Vtr'

Vcvcrblcurcr Tbr. Co.. Lonlvicv' Vn.

Vblt.o- Felh Mill Cr.. Bctliugheo' Va.

Vhitc Rie.r Lbr. Go., Enuuchw, Vn.

Viltrpr Errbor Lbr. filL, Rryooad, Vn. Voodhm UiU Co'. Eoqdrn. Vr.

INSIST THAT YOUR RED CEDAR SHINGLES BEAR THE CERTIFIED LABEL Bor lSeroofin€BIGHT OYDB

THN OLD BOO['

sell certified Red cedar shingleo.+conomical, easi\r applied. N,o cov-ering ;; ;;;;i" *itn th* 1"" iorrg rl'.r"0 beauty and g!Le-r3l adaptability. ffii"'fi-"l"t"i["t-lftJ right noi prese_nte griat posJibilitiee for the gale "oil-"t"ttandising of thialplendid product'

RED CEDAR SHINGLE BUREAU

Vagabond Editoriafs

(Continued from Page 6)

is particularly true of building things-then the lumber industry is every day building up a reserve that will hasten its pick-up when the pick-up starts. It is normal for human beings to build. Under ordinary conditions there is what we are pleased to call a normal volume of such build- ing. Human need for housing and shelter will never grow less, but will increase. So when for two years humanity builds only a small percentage of that normal, that hous_ ing and shelter NEED is being pyramided by nature itself.

*{(!t

You may not be able to measulre it right now, but it is there just the same.. When things are as they have been of late, people contract their housing uses and their housing needs. When the warm sun of normalcy starts to shine again, the housing and shelter need very rapidly expands. Today people group together to save shelter ex_ pense. Tomorrow things improve, and everyone expends his housing desires and demands. you can't put your finger definitely on that sort of potential business, but we know that it is there, and that when it comes back, it comes fast. ***

conditions and is surrounded with normal potentialities such as just referred to, should be the first to come back. Prosperity will be like Lady Luck; she'll run to meet the fellow who is seeking her best.

Nehemiah said: "The ;.r; "; freaven He will prosper us, and we His children, will arise and BUILD". \M€'re all ready for the prosperity and the building both. But don't forget ! Nehemiah said, "Arise". ***

Speaking of arising to the situation, a retail lumberman in an agricultural district in Arkansas is accepting oats, wheat, corn, or hay as half payment for building materials from farmers. The other half must be cash. ff everyone would do a little something of that sort it might help a lot.

The Federal Trade "r;J"r;r has re-written and reworded the trade practice rules they entered into some time since with the millwork industry of the United States. If the Federal Trade Commission could re-write and re-word it so that the words "net profit" could be found in the industry somewhere, in fact as well as fancy, wouldn't it be "a grand and glorious feeling"?

The inddstry that is do,ing the best job with present

SHEVLIN PINE KNOTTY FINISH ! r I . r . SHEVLIN PINE LOG SIDING

Li[onesty

lEmciency Value

S ervice Leadership I dentity

Nation-wide

RDER THESE TWO ITEMS IN YOUR MIXED CARS FOR STOCK. BE PREPARED FOR QUICK DELIV. ERIES.

SHEVLIN HAS PIONEERED IN KNOTTY FINISHAND LOG SIDING FROM PINE. FOR YOUR PROTEC. TION INSIST ON TRADE.MARKED

SHEVLIN PINE

PoNDERosA PrNE ,fra a/rND

SUGAR (Genuine Vhite) PINE I

TRADE-MARKED GRADE.MARKED

SHEVLIN PINE SALES CO.

distributing products of THE McCLOUD RMR LuVffien CO., McCLOUD, CALIF.

THE SHEVLIN-HIXON CO., BEND' ORE.

V/ESTERN SALES OFFICE

1030 Monadnock Bldg. San Franciscor Calif.

W. G. Kahman, District Sales Mgr.

V. H. Nigh.

SOUTHERN CALIFORNIA AND ARIZONA Petroleum Securities Bldg.

Los Angelesr Calif.

L. S. Turnbull.

TEXAS

First National Bank Bldg, Fort Worth, Texas

R. C. Callaway

El Paso and Vicinity

Continental Importing and Exporting Co. Mills Bldg., El Paso, Texas

ptEAsE SEND YOUR INQUIRIES TO NEAREST OFFTCE

SHEVLIN PINE ((.|

Solid Train of Sixty Cars of Shevfin Pine

One of the greatest lumber shipments of all history was made by the McCloud River l.umber Company, of McCloud, California, on the fifteenth day of September.

It was a solid trainload of Shevlin Pine, consisting of sixty full cars of lumber.

Every car represented a bona fide sale. There was no consignment stuff, and no padding to make a carload. The entire Shevlin sales forces in the East have been engaged for thirty days in signing up the orders for this train, ind the Shevlin folks feel inordinately proud of the achievement.

The moving of these sixty cars of lumber in one solid string toward the East celebrated the inauguration of the new transcontinental service of the Great Northern Railway, and the offrcials of that road assisted materially in

making the event a very great one. It likewise celebrated the formation of the new Shevlin Pine Sales Company. It was the first shipment over the new lines, and thi entire train moved direct to St. Paul, Minnesota, and thence to numerous points east of the Mississippi and north of the Ohio.

The railroad made the.event-a big one by arranging to have the train greeted in each town througtr wlicE it passed by the blowing of all the industrial wh-istles. Great banners on all the cars told the countryside through which the train passed the story of the big shipment.

The event was made a great one in MiCloud. There was ceremony conn-ected with-thg ;starting of thp tiain, ""a, aS it rolled out of the mill yards- it was_accompanied by ihe {-astq of whistles, .and the cheers of the people of McCloud.

TT{E PICK OF THE TALL TREE FORESTS

A lively demand for creosoted lumber for under pinning in house con' struction is reported by many Southern California lumber merchants. Mc' Cormick Senrice is geared up to help you make good money infilling customerst wants.

On just a few hours' notice you can dispatch your truck to our well'stocked Wilmington yards and without a moment's delay, get your reguirements fromour complete assortnrent of creosoted lumber in all sizes for house construction. P"i".s were fecently reduced+o your matgin is bettef than the average. Try us!

Telephone TRinity 5241

Northern California Agents for Fir'Tex, the famous Pacific Coast-made Super Insulating Board

Announcing New Shevfin Pine Safes Company

For rnany years past Shevlin, Carpenter & Clarke Company has l>een a saies company as rveil as a management corporation. For efficiency in operation we have decided to separate the selling function from the other activities of our company. We are, therefore, pleased to announce the organization in the United States of Shevlin Pine Sales Company, and in Canada of Shevlin Pine Sales Company, Limited.

The Shevlin Pines Sales Company will sell in the United States and the Shevlin Pines Sales Company, Limited, will sell in Canada, the products of the four' large pine lumber manufacturing cornDanies under the generil management of Shevlin, Carpenter & Clarke Company, namely:

The McCloud River Lumber Company, McCloud, Cali!91nia, producers of Ponderosa Pine and Sugar (genuine White) Pine; The Shevlin-Hixon Company, B?nd, Oregon, producers of Ponderosa Pine; Carpenter-Hixon Company, Limited, Blind River, Ontario, producers of Northern (gen- uine) White Pine, Norway or RedPine and Easiern Spruce; Shevlin-Clarke Company, Limited, Fort Frances, Ontario, producers of Northern (genuine) White Pine and Norway or Red Pine.

The directors and officers of Shevlin Pine Sales Company and Shevlin Pine Sales Company, Limited, are identical and are as follows:

(Continued on Page 13)

(Continued from Page 12)

Directors

E. L. Carpenter, P. V. Eames, J. P. Hennessy, F. P. Hixon, R. W. Wetmore.

Officers

Pr-esident, J. P. Hennessy j vice-president, L. W. Carpelter; vioe-president, F. W. Coan; vice-president, _C. -!{. Shevlin; vice-president, L. O. Taylor; secretary, Rr W. Wetmore; treisurer, P. V. Eames; assistant secretary, C. R. Bazal ; assistant treasurer, W. E. Bast; comptroller, D. P. Larsen.

Mr. L.W. Carpenter will, as heretofore, be in charge of sales of Northern (geuine) White Pine and "Norway or Red Pine. Mr. F. -W. Coan will, as heretofore, be in charge of sales of the Western varieties of Shevlin Pine, namely, Ponderosa and Sugar (genuine White) Pine. Mr. C. H. Shevlin's field will be thatof general contact man between the executive offices and district sales offices, sales repiesentatives and the trade generally. Mr' L.- O. Taylor will have charge of sales of factory lumber and box shook as well as trade promotion and general sales development work.

The executive offices of both companies are located at 900 First National-Soo Line Building, Minneapolis, Minn. Branch offices of Shevlin Pine Sales Company are located at Chicago, Minneapolis, New York and San Francisco. The Credit Department will be located at Minneapolis in charge of John S. Hodges, credit manager. The Traffic Depirtment will be located at Minneapolis and in charge of Roy H. Dahlberg, traffic manager. The Minneapolis district sales office will be in charge of Mark R. Moulton, district sales manager. The New York sales office of the company is located at 1205 Graybar Building, New York City, in charge of N. H. Morgan, district sales manager. Thl Chicago iales office of the company is located at 1866 208 South- La Salle Street Building, in charge of A. .F. Boyd, district sales manager, who has occupied a similarposition with Shevlin, Carpenter & Clarke Company for the past ten years.

The San Francisco sales office of thq company is located at 103O Monadnock Building, in charge of W. G. Kahman, district sales manager, who for many years has been sales manager at the plant of The McCloud River Lumber Company, McCloud, California; also at their San Francisco office. Mr. Kahman is assisted in the San Francisco territory by W.H. Nigh, L. S. Turnbull, Petroleum Securities Buitding, Los Angeles, and R. C. Callaway, 506 First National Bank Building, Fort Worth, Texas, will also work under Mr. Kahman's jurisdiction.

At the four mills, whose production is sold by the Shev1in Pine Sales Company, A. G. Paul, Jr., will be acting sales manager of the Shevlin-Hixon Company, B'end, Ore-gon. W. J. Lawrence, mill sales manager for The McCloud River Lumber Company, McCloud, California; A. E. Nelson, mill sales manager for Shevlin-Clarke Company, Limited, Fort Frances, Ontario, pnd C. A. Needs, acting mill sales manager for Carpenter-Hixon Company, Limited, Blind River, Ontario.

The Shevlin Pine Sales Company, Limited, district sales office is located at 1806 Royal Bank Building, Toronto, Ontario, and will be in charge of R' C. Monroe, district sales manager. He will be assisted by F. Rossborough, -W. C. Morley and C. L. Reed; all of Toronto.

\,tI. G. KAHMAN

W. G. Kahman, of San Francisco, Western Sales Manager for Shevlin Pine, was in Los Angeles recently confertingwith L. S. Turnbull.

SURPRISING SERVICE ON VENEERED DOORS

WE ALSO MANUFACTURE

Cafifornia's Greatest Fortune is Her Commercial Softwood Forests

.In the beginning,-it was the lure of gold, and the fame o.t gold, and the rush for gold, that brought California into the world's brightest limelight.

And, though the golcl mines have come and gone and are mostly a thing of the past, yet the thrill of eoia still clines round the name and fame of California. zCalifornia t[e Golden", is a term of e.ndearment frequently indulted 1n. One would think that the past, p..r.ni, and future of this commonwealth were predicated-largely on the wealth of her mines.

Yet, if credit were given where credit is due, ,.California the Wooden" would be_a much more appropriite "a*e foi this commonwealth. Not as euphonioirs-not as poetic_ not nearly as romantic-but infinitely more truthftil-

For,.translated into t-aqgible and practical units of value, any other possession of Californir *itn only the exceotion of her climate and her su -rshine-pales intb insignifiiance in comparison with the value of hir commercial "iorerts. -

So far as the past is concerned, the forests of California have already yielded more than twice as much wealth as have the gold mines of Californiaand white the gold mtnes .are- practically gone, the forests are comparatiiely untouched.

But let us discuss the future value of the California for- ests. {n{, in order to arfive at something like a practical method of valuation, let.4s cbtilt?fer some io-parative tim_ Der values ln oth€r species.

Immedjately , previ,ous to the present business depres_ ston, trmber values in the Old South had reached magnifi_ cent proportions. Long Leaf Yellow pine reached a ioint where.milling quantities of same were sold all the'wav from. g8 to. $1.S per thousand. $12 per thousand was no't constdered hrgh tor y.ears 1t a stretch, for good virgin Long Leaf. Short L-eaf Yellow pine brougi.,l ir6* gd to-$tZ, ael pending on conditions- and qualit!. Cypress timter -in Louisiana was worth from $f2 to'$15 f", tto".""a, tfr" mill a.v:llCefo-t Cypress lumber 'for' years averaging around $55 per thousand.

Cypress is gone, except in Florida, and California Red_ wood is the only Afrreiican softwood comparable to Cv_ press tor numerous commercial uses and values. If ei_ ploited, ad_vertised, and merchandised as was Cypr..r, -C"ii_ fornia Redwood should easily in days to come, equal the past commercial values of -Cypress, both in standing tim_ ber, and lumber market value.-

^ Of course, the future valrre of Redwood will depend en_ tirely upon the character of the merchandisi"e- -'C;Dr.". made its own market,..by advertising and meichanifui"s. From an almost unkno-wn wood of vJry low market ";1"-.; 9ypt."r came to be the most valuabie of ,tt ,oit*ooJs.

That its merchandising campaign was wholly ,.rp""Jfi" for its prosperity is incontrovirtibly proven bv the f'J-th"i for is inc6ntrov-etiibly prolr." nitt.-f'""t-tt"i

rur rLr pruspcrrry rs rnconrroverttDlv proven by fact that rt completely..changed its. fields of consumpiion. Through the merchandising drive the channels of Cypress ";;?; completely rearranged. They built an entirily new world tor. Uypress. .tsut when the supply dwindled, the merchan_ dising.ceased, a-nd people forgot-Cypr..r. Tlr. :;"ll-;;;_ ply today trom Louisiana is in little demand.

There is somewhere around seventy billion feet of Red_ wood in California. It is one of the most valuable woods

in the world. It should be worth at least $10 a thousand feet five years from today, if properly merchandised in the meantime. After the present depressi,on ends, a great drive should be made for Redwood, fo sell the Redw6bd idea to the nation. It is to be hoped that the rush that follows the termination of the busineis depression will not lull the Redwood people.into a false feeling ofsecurity. For THAT will be the time to make the <i?ive on which will depend to a large extent the future value of the species. The next time the market sweeps upward and th6 books show a profit, will be then or nevel for Redwood. In bad times they CAN'T merchandis.; t"**o*od times they MUST.

In the next five years Redwood will either become one of the world's most prized and valuable softwoods, or it will sweep intj_oblivion. It will depend entirely on its mdr- chandising. The days of automalic prosperiiy for ANy wood, are gone.

This is a warning that any student of lumber economics will endorse. The per capita consumption of lumber de_ creases rapidly. Only those woods will be remembered in the future that force people to remember them.

. But, taking advantage ofits opportunities, five years trom now Redwood should be worth at least $10 a ihou_ sand, on the stump.

(Continued on Page 15)

(Continued from Page 14)

But Redwood is only one item of California's timber wealth. In addition there are more than two hundred billion feet of other valuable softwoods, the large majority of which are premium woods. They are woods that, when prosperity lwings back again to the world, should be worth a -stupendlous fortune. The world's only stand of Sirgar Pine, one of the most valuable of all softwoods, is in California. A tremendous stand of Ponderosa Pine, the so-called California White Pine, of high quality and innumerable uses. And many billions of feet of the various species of Fir, all useful, all valuable commercially.

In all there is about 28O billion feet ofvirgin commercial timber left standing in California. Based on the values of Yellow Pine and Cypress a few years ago, the entire timber stand of this state should be worth in the next few years in the near neighborhood of ten dollars a thousand feet.

That sounds big, and some of our faint-hearted brethren will gasp at it, but why not ? Yellow Pine and Cypress in the South were worth more than that years ago: These California woods are premium woods, and if they do NOT come to the value stated it will only be because of a continued decline in the industry generally, and not because of any lack of potential value in the wood.

Of course, the same statement goes for all the other California woods that was made about Redwood. In the future, only those woods will know prosperity whose proponents create prosperity for them.

If the lumber industry, when this depression is over, sits on its tail and continues to let nature take its course as it has done during its previous epochs of prosperity, then the substitutes will get all the business, and the lumber industry will go into a permanent decline. No doubt on earth about it'

But California has a practical potential value in its forests of something like two and a half billions of dollars, based onthe recent values of comparatively useful andvaluable Southern forests.

- It is a fortune tremendous in itself, and one whose blessings will be scattered over one hundred.years of production and distribution.

NEWYARD AT FRESNO

A contract has been awarded for the construction of a lumber plant and planing mill for the Willard Lumber Co., nzl H Street, Fresno. The principals of the firm are M. W. and W. W. Terrill and E. E. Schlotthauer. The latter was formerly manager of the Tilden Lumber & Mill Company's yard in Fresno.

NATIONAL LUMBER MANUFACTURERS ASSOCIATION OFFERS GRANARY PLANS FOR FARMERS

The National Lumber Manufacturers Association calls attention to the fact that its engineers have studied and created plans for grain storage buildings for farms, which are available at the present time to all lumber dealers. Cheap and efficient storage is furnished by use of these scientific plans, which are for granaries of from 2,50O to 50,000 bushels capacity. The bumper wheat crop and the low market price of wheat is going to cause more storage of grain than ever before. Wheat is selling for the lowest price in a hundred years.

He's a real sales-h"lp

Old "Jupe Pluviour" never fails to find leaky roofs. Or start lerks in old worn hou3e tops. And Weever-Henry dealers .re rlw.yr able to trke more advantage o[ there good businesr breakg developed by the rriny rs.son, which is nearly here. t[ Yes. . . Buyers ol good rooling choore WerverHenry. lt ir a more diversilicd line. More colorful and individual patterns, particularly adaptable to Pacilic Coast architecture. Also, Weaver-Henry usuclly lerds in new shingle creations and. improvements. Most alwayr other concerns bring forth imitations ... a tribute to the \(/eaver-Henry line.. { Our lactory prices give Weaver - Henry dealerc . te.l opportunity to profit on rales.

T. P. Hogan, Jr.

Thomas P. Hogan, Jr., head of the T. P. Hogan Company, Oakland, was born in Oakland, October 13;1891. He is the son of Thomas P. Hogan, who at that time was operating the Hogan Lumber Co., which he established in 1888, having come to Oakland from Buffalo, N. Y., where he had been in the grocery business. His mother, who before her marriage was Miss Elizabeth Monahan, was the daughter of an old pioneer family that crossed the plains in 1852 and settled first at Hangtown, now Placeiville, Calif., and later moved to San Jose.

He was educated at the Lincoln Grammar School, Oak- land High School and St. Mary's College, from which he graduated in 1911 with a bachelor of arts degreie. At this time he contemplated entering Stanford University to take a legal course, but decided on a business career, ind went into business with his father, working first in the downto_wn office, and later being transferred to the company's Elmhurst branch as manager. In the latter part of 1914 fre was brought back to the main ofifice as assistant to his uncle, Hugh Hogan, who was president of the company.

In 1915 he was married to Miss Helen Dabney, a graduate of the University of California. They live in Piedmont. and have three fine boys, Tom III, 15, who plays football for Piedmont High School; Albert, 12, and Bob, 10.

In 1917 the business of the Hogan Lumber Co. was sold to the Tilden Lumber & Mill Co., a firm headed by E. M. Tilden. Mr. Hogan stayed with this concern for three years and then went to work as a salesman for the Paramino Lumber Co., San Francisco wholesalers, for whom he covered the E'ast Bay and Sacramento Valley territory for a y_e_ar. H_e then worked in the sales department of th; E. K. Wood Lumber Company for a time ind le{t them to start the Waterfront Sash & Door Co. He operated this busin_ess very successfully, doing a wholesale business in Northern California and Nevada, and a retail business in the San Francisco Bay district, selling the products of their o_wn factory, and also selling the well known Wheeler Osgood line of Laminex Ph-itippine and Fir doors and panels.

Expansion was decided on in 1977, and under the firm name of T. P. Hogan Company, Mr. Hogan entered the wholesale and retail lumber and millwork- business. Two years later the Waterfront Sash & Door Co. was absorbecl by the T. P. Hogan Company, and the firm now occupies a ground area of 10 acres, with a dock on the Oaklind ' Estuary. H_ere-they have every facility for handling sash and doors, lumber and millwork, and the firm is one"of the largest of its kind in Northern California. It is interesting to note that this is the oldest yard in Oakland, a lumbei business having been continuously carried on at this site for more than 40 years.

Calilornia State Retail Convention

The California Retail Lumbermen,s Association holds its Annual Convention at the Hotel Oakland. Thursdav and Friday, November 19th and 2fth. Because of the acute distress which exists in the price situation in numerous parts of the State, particularly Los Angeles and San Fran_ cisc-o, it is. propo-sed to devote a large part of the program to discussions of betterment plans, no-matter how distic the means suggested. This is bne subject that every dealer

Mr. Hogan pl,aygd baseball and Rugby football in his college- days, and his hobbies now are g:oli, tennis, hunting and fishing.

He is a member of and takes an active interest in the work of the California Retail Lumbermen's Association. and is a director of the East Bay Lumbermen,s Institute: He is a believer in modern merchandising methods, and is one of the most progressive lumbermen in the Staie: - -

He is a member of the Elks Club, is a past president of the Athenian Nile Club, a member of Eait Bay Hoo Hoo Club No. 39, and of the Claremont Countrv Cfub.

is affected by and interested in. The Convention needs vour attendance; you should be there to listen whether or- not you care to '_ake part in the argument. In spite of hard times a record attendance is expected because- of the vital questions to be brought up.

Make your plans now to attend. You will benefit yourself and the retail situation, and you will,in addition, 6alre every opportunity for enjoyment and pleasure. The ladies are to be entertained.by fre_e trips around the neighboring cities and country. Incidentally, the football game-betweei Starrford and California takes place on Saturday, the 21st.

(From Hammond Lumber Co. Bulletin).

xqctly whot we needed" is

o{

SoFrs Nsw Gnaoruo R,urrs by lumber deqlers who know

IEADING lumber deolers throughout lhe country ore endorsL ing SOFI's New Griding Rules with genuine enthusiosm-for they hove been quick to profft by this outstonding improvement in the stondords thot govern the monufocture of Ook Flooring.

Write todoy for your copy of SOFI's New ond lmproved Groding Rules. See how you, too, con profft by hondling SOFI trode-morked ond grode-morked Oqk Flo_oring.

TgrS door is one of the Philippine LAMINEX designs noted for the artistocratic, straight, slender ribbon grain that is associated with the most expensive hardwoods.

THssE doors are made with wide top and bottom rail in core to admit of cutting circle top, s€gment top, etc.

This design is also available in Douglaa Fir.

the forceful endorsemenf

Farm Building Service Our Job and Yours

Address given by Professor H. B. Walker, head of the Division of Agricultural Engineering, University of California, at the lumbermen's educational conference held at the University Farm, Davis, September 19

I have elected to speak on "Farm Building Service, Our Job an! Yours". One naturally expects a person to know something about his own job but ii is rather presumptious fora speaker to attempt to talk about the other fellow's job at the same time. Furthermore, I am perhaps taking

NorY.. FIR PANETS

A full assortment of sizes in your stock will bring returrn.

The national advertising of the Douglas Fir Panel Manufactrrers is just commencing to bring returns. Be prepared to "cash int' on this aroused consumer interest.

an unfair advantage to inflict upon you the problems peculiar to my own duties.

I am taking this risk, however, because I firmly believe our- duties and responsibilities to society are complementary so in order tojustify the importance of our own tasks I must, of necessity, include a discussion of your duties.

We have been meeting here from year to year to discuss matters of mutual interest regarding farm buildings. The University is directly concernld with the educatio"nal aspects of farm development while you are more directly concerned with the commercial possibilities relating tliereto. It is apparent that the farmer who is the recipient of our interests is likewise concerned. He stands between us looking from one to the other for service and sense. If we are all in accord then our mutual interests are served but if we fail to appreciate the functions of the several groups concerned there is discord, discontent and lack of gEnuine service.

The agricultural industry, great as it is, is still under independent and individualistic management. Unlike our public utility corporations, materials industries, automobile companies and other centrally controlled organizations, ag- riculture cannot with individual manasemCnt and owneiship support the industrial services w[ich are mobe common to other industries. It is this peculiar condition that has brought about the establishment of Land Grant College! and Experiment Stations such as represented by this institution you are visiting today.

The function of an Agricultural Experiment Station is to serve {gficulture, otherwise it would be just an Experiment Station. Farm buildings constitute an important item in rural life and progress. Naturally it is one bf the func, tions of this institution to make studies and investigations of structures and equipment used on the farm, and to make our findings available to the citizens of our state. The facilities for such experimental studies are fairly adequate both in personnel and laboratory equipment. We are-able to approach a building problem from all the various 4ngles involved, as for example: the function of the building;1he probable allowable investment, sanitation, appearance, relation to management, and many other factors. Careful experiments are -frequently ma{e with equipment and appara- tus to determine its suitability, economy and convenience. Sometimes problems_ of insect pests, new managemenl practices, new materials, and other factors must bi tried out before our findings can be released. Our tasks will

(Continued on Page 19) ro4l(!A1.{.P Ili.g-.b.9*S."..^1.

(Continued from Page 18)

never be finished so long as we are committed to a program of progress.

The various findings of our Experiment Station bn farm structures are issued from time to time through our plan service, and the publication of circulars and bulletins. This subject matter is subsequently distributed byour Extension Service and carried to farmers as quickly as possible with the means avaiiable.

This service is growing from year to year both in quality and extent. At present we have projects under way relating to dairy structures. This is a cooperative project between the agricultural engineers and the animal husbandry research workers but these men alone are not responsible for the final plans. A committee of the California Dairy Council has acted as consultants to us. They represent the dairy producer, the manufacturer, the State Departmelt of Agriculture and others. Likewise, these plans have been submitted to committees representing the California Association of Dairy and Milk Inspectors of the California League of Municipalities for criticisms and suggestions from the sanitary point of view for high quality production. Thus you can understand that our plan service is not the product of a single worker but of many authorities repres.enting every angle of the dairy industry. Not only farmers but leaders in every agricultural field recognize the importance of such planning and its potential value to the luture of California dairying.. But this alone is not the consummation ofa successful building plan service. It is only the basis for educational programs in teaching and extension.

A plan for a farm structure is valueless unless somebody uses it. Ifit is used materials must be sold and it must be built by some one interested in the project from the standpoint of a commercial enterprise. Heretofore, I have been talking largely of our job, now I shall have something to say about yours. Our business is to determine the needs and requirements of the farmer in the way of structures and then to organize our educational activities to create an interest in these improvements. We may have subject matter, plans and arguments but final action in building rests upon a business transaction between the material dealer and the farmer who pays for the structure. This is, frankly, our reason for being interested in you and it is about the only excuse I can offer tojustify any discussion of your job. It ismy belief if we cooperate in these matters our plan service will be more generally used; you will sell your customer with greater commercial satisfaction, and the farmer will secure a structure which will most nearly meet his requirements for profitable farm production.

I realize that I am on thin ice when I attempt to discuss your responsibilities in farm building service. Some may say it is impossible to interest the farmer, others will say the farrner doesn't know what he wants, others think the

farmer buys only on price and never buys-on a quality basis, and-still oihers ire too indifferent to become interested in analyzing the farm business.

It seems [o m-e agriculture offeis o{re of- the most. interesting and profitible outlets foq building .materials' (Pleaselrnderstind I assume I am talking to building ma- (Pleaselrnderstind to ierial deelers end not irrst lumbermen. You ierial dealers and not just You are interested primarily in suitable building materials even though your fureatest- stock may be lumber.)

Let us consider for a moment some of the farm prospects wnrrr hnsiness- Poultrv is an examDle. The University in your business. Poultry an example. tvpe poultry house is rather widely accepted as a suitable rather as a suita tibe f-or much of this State. One doesn't have to overco type to overcome riich sales resistance to convince thepoultry producer this is a good type of production house. California has

(Continued on Page 22)

"Trebled Their Soles" by hond[ing BROWN'S SUPERCEDAR CTOSET TINING

Thc lctter below reveals the quickest and easiest way to greater cedar sales. Customers of today demend merit and guaranteed merit is the basis for Brown's Superceder Closet Lining Success. Sulrrcedar is guaranteed 9o/o ot more red heertwmd and to0/6 oil content. Only the red heertwood contains the valuable mothrepelling aromatic oil.

This Letter From o Deoler Proves lt

"Read your .ttractive ed in the 'American Lumberman' of July 18th, regarding Supercedar Closet Lining. Ve have handled cedar lining before, but not your brand. Ve recently took in e freh supply of Brown's. Since thet oar sales on closct liaing baae almost trebled. Plezse send us your free miniature sample box with circulars, etc."

ItWill Be Just As Eosy for You

to incr€ase your sales with Brown's Supercedar Closet Lining. It requires but small investment. Makes quick turnover, quick pro{its and real friends. Send today to California distributors shown below for miniaturc sample box with descriptive literatute and quotations.

GEO. C. BROWN & CO.

MEMPHIS, TENN.

Voild's Largers Manuf acttrers of Tennessee Aromatic Red Cedat

J. E. HrGGrNS LBR. co. t- t E. J. STANToN & SoN san Francicco lSSl Lor Aaseler

SUGARPINE WHITE PINE WHITE CEDAR SPRUCE

I I

R COMPANY

Farm Building Service

(Continued from, Page 19)

13,000,000 fowls each requiring about 2.4 square feet of floor space. The University type house is 18 feet wide hence to house all of the chicken population in this type of house would require. a building 1,733,000 feet long (330 miles approximate). The average cost of this construction is $12.00 per lineal foot, thus making the building investment over $20,00O,000. Naturally, allof California,s poultrymen will not build such houses but they do have an investment in structures of about $1.00 per bird or approximately $13,000,000. The depreciation and maintenance on these structures is over $[,000,00O annually. Even though Jnany poultry men do not have a University type house, they are paying just as much for housing ani tlriy donot have the conveniences and advantageJ thistypt affords.

Again let us think for a moment of our dairv situation. California has about 63OOOO cows, of which approximately &/o are in production. About 40% of. the producing co*i are needed for market milk production. Thi sanitari r"gu- lations for market milk are-such that good dairymen nEed and in time will want considerable areas of concrete pav- ing both in barns and corrals. A conservative estimati of the desirable paved area per cow for both barns and corrals is about 125 square feet per animal or this is equiv- alent to a pavement fr f.eet wide by 225 miles long.- Of course, many barns are now provided with concrete floors, but it is safe !o_ -say that our market milk dairymen need an additional l5O miles of pavement 20 feet wide to provide moje sanitary conditions for the production of maiket milk. This alone represents potential business in excess of two million dollars.

You may' say that sounds fine but the farmer will not do it. Maybe not. Surely not everyone, but our best dairymen will. --The public. is constantly seeking higher quality in its milk supply. As a general rule infeiior milk is produced in a dirty environment. To meet the require-

ments of the trade more sanitary structures are required. Then there are milk houses. to build, bunks, silos, -water Then houses'to houses.to silos, water tanks, fences, bull pens, calf sheds and other dairy acces- falrr{s, rences, Durr pcrls, catr sneqs ano carry sories, which the material man must be prepared to sell.

There is in California more than a million beef animals, approximately 3fu million sheep and more than half a million swine. To properly care for these, shelters, corrals, tanks and many other builtling accessories must be pro- vided. Based upon studies of farm efficiency in California, I estimate our livestock and poultry otvners must write off depreciation in structures and building equipment of approximately seven million dollars annually. -This includes only livestock and poultry structures and when one adds to this repairs and renewals of dwellings, packing sheds, fences, garage and machinery shelters, it is evidenl that agriculture should and does do a considerable business with the material dealer. On the other hand, when the

total business is divided among more than 100,000 farms the business per farm appears less formidable.

Your business isto iell the farmer accordilg to his needs. Our business is to analyze his needs ind then endeav.or to specify his building requirements. Appar- ently, lt my understanding is correct, we must have some interests in common in rendering our respective services to the industry. Assuming that -you accept this hypothesis, how can we cooperate to mutual advantage? \

It is axiomatic, I -believe, that we will eac"h serve best when agricylture is best served. What we need in agric_ultqre, and all other industries, just now is stabilizatlon. Good serviceable structures tend to stabilize farming, while poor buildi-ngs or extravagant structures may hive the opposite effect. First class sanitary dairy structures, for example, are possible at reasonable cost if these may be used continuously for a term of years, let us say 15 or 0 years, but if the investment must be written ofi in 5 or 6 years they become an economic impossibility. Accordingly, ev-e_ry effort- we exert to stabilize market riilk product-ion will be to the advantage of all concerned. This reguires that the structure must be planned to serve its purpoie for a relatively long term of years, and it must be ionstructed to meet- sanitary regulations present and future. No good material man would recommend wood floors for suih a structure any more than he would recommend a substitute for lumber unless proven by meritorious service. These references, I believe, will serve to illustrate my point that the plan must be right and the material must be adequate to meet the structural requirements. We endeavor to meet the first requirement in our plan service and you accept the responsibility for the latter.

. Every sale should be analyzed from the standpoint of the customer's best interest for service. Furthermore, we should be willing to give up pet ideas if such ideas benefit no one but ourselves. More thought could be very profit- ably devoted to analyzing the potential farm buiiness. I wonder how many dealers catering to farm business actually know the number of fowls, dairy cows, swine, sheep and beef animals in his trade territory. I wonder how many know the number of miles of fencing, the number of garages, kinds of roofs, machine shedi, etc. No doubt many o{ you can give these figures. Do you expect to sell annually approximately ten cents worth of material for each fowl and about $4.00 worth of material for each dairy cow, and so on, depending upon the specific type of agriculture practiced ? If you serve your farming community as agriculture deserves to be served you will look for this business. The farmer will buy some place, be sure of that. If you serve him best you will sell the material most serviceable for his needs.

Our job is to set up the requirements of agriculture for production structures; your job is to adequately meet these requirements. Our service responsibility, and yours too, is directly to agriculture.

ft's easier to SELL lumber that has been seasoned at low temperatures in Moorets Reversible Cross Circula-

tion Kilns. fnvestigation will prove this!

How much moisture will lumber pick up in your sheds? rf you know the average remperatufes and relative hunidities, MooRE's free chart will tell yoi!

MY FAVORITE STORIES

Age not guaranteed-Some I have told for 2O years-Some less

The Renegade

The good old Ozark mountain family "borned" and reared to manhood seventeen stalwart sons, who were their fatfier's pride and joy, and well known to the mountain folks for several counties.

As each boy came of age he registered for voting and on each and every election day he came in to the Democratic primary, and voted the good old straight ticket.

Until finally one election season one of the boys failed to show up to vote, and the news traveled fast that he had

GUS HOOVER BACK FROM NORTHERN TRIP

A. L. "Gus" Hoover, Southern California reprcsentative of The Pacific Lumber Co., and of Wendling-Nathan Co., San Francisco, returned to Los Angeles September 25 ftom a week's trip to Northern California. Mr. Hoover, who was accompaniea by aparty of friends, visited, the mill and loggin-g operations bi ttre Pacific Lumber Co. at Scotia, anid-wEile-in the Redwood Empire did some fishing in the Klamath River. He also visited the San Francisco office of the company and the office of W'endling-Nathan Co.

proven a turn-coat, and had voted Republican.

So several of the old friends of the father called on him to ask the facts concerning this unheard-of thing. With hanging head and lack-luster eye the old man admitted the truth of the rumor.

"I'll tell ye", he said, "just how it was. I've tried to bring up all them boys right, in the fear of the Lord, and Democrats to tbe bone; but John, the ornery cuss, he got to readint ".

PARSON SIMPKINMEMORIALTREETO BE DEDICATED SUNDAY, OCTOBER 11

Announcement is made by the Parson Simpkin Sequoia Memorial committee that arrangements have been made to hold the dedication ceremony of the giant tree which is to be a permanent memorial to the late Parson-piqpk!-n, at the Caliveras Grove on Sunday, October 11. Dr. Tully Knowles, of the College of the Pacific, Stockton, will be the principal speaker. -The committee hopes thata large crowd of lumbirmen will be present for the ceremony.

\THEN YOU SELL

SIRUCTURAT

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit gueesing about what they're buying, and buy where they know what they're getting.

Generd Sder Office: Eugene, Ore.

Millc: Wendling, Ore., Springfield, Ore.

CALIFORNIA REPRESENTATIVES

Southera California

I E. J. Stanton & Soa

2l)50 E. 3tth St, Lor Argclcr

Northcrn Californir Hill & Morton' Inc.

Dcnniron St. WLarf, Oaklard

Ccntral Californie Gco. W. Robinron 266 Wilhoit Blds., Stockton

Third Farm Buifding Conf erence Hefd at Davis

l/ _ The third farm buitding conference sponsored bv the ' Sacramento Valley Lumbermen's Club was held jt the University Fa-rm jt Davis, Saturday, September 1b. I""itations were issued to all lumbermen tb attend this con_ ie1e19e, which was in the form of a joint meeting with ihe Division of Agricultural Engineering of the University of California.

Professor H. B, Walker, head of the Division of Agri_ cultural Engineering, presided at the morning sessioi.

First on the program was a progress ."poit on fence posts. and wood durability -invertigations ly j. D. Long, of the Agricultural Engineering Div:ision.

. "fnsulating-JVlaterial Values" was the subject of a most interesting' talkby R. L. Perry of the Agritultural Engi_ neering Division.

J. P. Fairbank, Division _of Agricultural Engineering, g3v.e a report_on a septic tank survey made by hlm for tlle University. The lumbermen app€ared to firid this information most useful, and many-questions were asked and answered.

-E.-T. Bq!i", Auburn I umber Co., Auburn, vice-president of the California Retail Lumbermen,s Asiociatibn, in a short talk expressed his appreciation of the opportunity afforded by the University Jor these educational confeiences.

- _ A, C. Horner, manager of the Western division of the National Lumber Manufacturers' Association. San Francisco, said th-e possibilities of these meetings are enormous, but regretted that many of those who mosi need the information given out at thbse conferences were absent.

.

C. A.. Minard, president of the Sacramento Valley Lumbermen's Club, Sacramento, presided at the lunchJon session, and in his remarks reviewed the l9D and l93O conferences, and said he hoped these educational conferences would develop into a lumber school.

Dr. W. L. Howard, director, branch of the Colleee of Agriculture, g'ave the address of welcome to the visi"itors. - Professor H,. B. Walker, delivered an address entitled, "Farm. Building Service-Our Jo! -and yours.,, This appears in full on another page of this rssue.

H.- 1,. Belton, Division of Agricultural Engineering, pre- sided at the afternoon session.

The Swede Lumberjack Reports Lumber Meeting

A new feature of the conference was the demonstration of interior plastering and finishes conducted by B. D. Sims, Sacramento, salesman for the United States Gypsum Corporation.

Another feature which attracted much attention from the dealers was a demonstration of various stucco treatments, both exterior and interior, conducted by Will F. Peterson, California Stucco Products Co., San hrancisco. Prior to this demonstration Percy R. Stuart, president of this compan_y,. g'ave a carefully prepared talk bn ..Stucco, Its.Uses and Adaptability to Buiiairigs of Various Types.,t

At both these demonstrations many questions wei'e answered.

Chet ast mister Robey frum Auburn to tell about how tings vas goin a_n by hooky I vas supprised dat tings are n6t neer so bad as ve tink dey are an 6y hooky dats lood news an I shur am glad dat I vent tu dat meetin.

.

Vun day las veek I vent to College an dis is de vay it happen to cum about as dey say.

De Sacramento Valley Lumbermans Club had a big meetin over to Davis vich you maybe kno is a big farmei College close to Sacramento. So I figgered dat bei"n it vas a meetin for lumbermen maybe a svlde lumberyak culd eesy lern a cupla tings or so about lumber so I vent alons vit Chet Minard who is de head man vich is president- I shul ag- glad I vent and lissened to all dat speekin and stuff.vich dem perfessers had on ther chests. Vun guy told us all bout horv to keep posts frumgitten rotte-n in de gr-ound_but,my gudnes de more dey gii rotten de more ve sell so I diden see no sens to dat. Anudder guy told about how to make ice boxes an dat shur vas sum iense beleev me. And vun feller told all bout how to build an take care of a septik talk so dat you culd grow alfalfa or maybe a qar{e1fru-m de vater dat cums frum de drane pipe (pirew). And after he got done vit his speesh ve all vent- out io lunjh but dat diden make no diffrents caus times like dis a man in de lumber bisness is glad to eet any time beleev me.

Dey had sum more speekers vile ve vas eeten lunsh an

SOUNDS LIKE 193I, DOESN'T IT?

"The nations of the world have overstocked themselves with machinery and manufacturing plants far in excess of the wants of production. ThiJfirll supply of economic tools to meLt the wants of nearlv -ail branches of commerce ahd industry is the mosi important factor in the present industrial depression. Though the discovery of new processes of riranufacture will rrndoubtedly continue, and this will act as an ameliorating influence, it will not leave room for marked extension such as has been witnessed in the last fifty years, or afiord employment to the vast amount of capital which has been created during that period. The day of 'large profits is probably pait..

(From the official report of the United States Department of Labor in 1886.)

VERY lumberman who listened to E. St. Elmo Lewis' "Target Talks" at lumber merchant conventions this Spring, will wantthe Printed copy of this stimulating address.

At these meetings retaillumber merchants and retail association secretaries asked questions on twenty-eight of our most knotty merchandisin g Problems.

TANCET TALtrg

I hrvc ben rskcd bv thc Nrtionrl Lunbc Mrnu(*tum Asirtim b cm bci.,c 'o" t"a.r to dixus thc prcblcmr of b.tt.r elct for l9ll, ar : rn o{ thc Ir,'s'rm of rh. Ailoci{iotu I'clp incw rhc mhmdiring cficicmy of tlr

thc lumler businx, l you lmw ir l'll into tlr: lon fm 3cci6 tP Pt.!4

tt w ontiitr tiit comm lol I mnr vbt b h.? vho ir 'lr? Shc :dvi*dly-bccrw thq th x@n'.GG in thc nrbriry of crs. llc or.lE i! iu' t Phi4 qdit'rt l-tt" ur arilc c l&-ilotstrnt or Crtholief mrnv trci'l b*t8@dFhm mnt orhd tsdHftfi t[ th. clpr.ctaLtica of hi' rt'idnt' ovircnm'nt' drc'or

l@.nt, ?iq hzn egSsi"c,intclli$nq dumFbFg u#ruPlet-Nt

';;;*;;;:i &1.g r Lt hc cin to 6nd ' w'v roJilk{rcrbn 'nd h'P er";,l t^J "fr* m,,'" li^ wrnq n "t 1- t'l t' Th:t it r lo!' but &'

i F! dltL Vab$r*[llwdtc|ffi ilil;;;;il;;t'iiikn tl'i"r thcv./o lmr'. rl*v^tliirl thcv

tnryGru* thq llic it tho ffi 6wn or 'omrnity xith-thh' Al t mtttd

J r."i-ii.i-i.y' t" .t. fr.m *hv thci di' mi rrcw' .lo rru t@ ck to ,'.Jl;il ;;il.;l t" i**n' - th'v rallv rn, r.thcv thinl

ii*i *rv .f " thournd will mrry' ,rtou. ..-i .-,r1.. 7 h,t' ll cL | 8 dote lffi;;#;"il'J;;r.'ar.'.."t'*" io"i"" 'o scomthins to ur rn r$cir bui'6] rnd thq'll 8.. iL About 40 ts! c'nt ar' lokhS ror.r oHrn'

:i:;;";;;;U iritrcd'ucod lirc r *hka irbtit out of r hrr' rnd *irr to homc dnrppointcd. -fhc ii-"i^;8 !0 pcr ccnt vill hzvo I god dil rnd rtkc lbm'Dthin8 but r had:c[c! Th:t is nrturrl. I, it a". i-.. "f'v *. million ncn out oI thc 40 miltion rorlo to rhc

j.b' il ,#";;;;,;; t.. ii.i ::,ooo di*llv ot indi@rlv bos $c bsn

Thet furnishs no iurt c.u* to' rlrrm' l. ;il.; ;;. It rorkr o bns :r thc ladsr ath thc'iltb.q ry1

,.d,h.;',;;;;;;: '.*p th. le nill;on rrirtiJvins worl<n tlr princieL th*

;;;';; " ;;i, tJ & I thins thc

In "Target Talks," Mr. Lewis has answered each of them.

The Author, E sr. ELMoLEwrs,le'amerchaadlslnt rnd rdvertlElnE coun*lor wlth mGo thcni0 yerg' erpclence. He knows a lot about ooolJwhat they buy-how th€y buy{nd ihm they buy. He has handled m€trch'ndlslng for pmctt-elli every form of bulldlnE matertal aod he t oo*l how bulldtnE materlsls should be eold.

THIS COUPON

Government \7arns Home O*n erc of "Termite Treat mentt' Frauds

Home owners should beware of overdrawn and alarm- ing reports of igjqry to buildings by termites or white ants,- say t!r. V, S. Department of Agriculture. In particu- lar they -should be wary when exag:gerated statenients of thiskindformapart of the "salei-talk', for a ,,termite treatment." Many of these treatments are expensive and are_not correspondingly effective. Reports to the Bureau of T'ntomology indicate that sharpers, bveremphasizing the real injury that termites are likely to do, are Tilching Trom owners hundreds of thousands of dollars and ren-dering little or no effective service in return.

State officials and others reDortins to the Bureau of Entomology reveal that the tirmitJ treatment sharpers are particularly active in the South and in some of-the Far Western States. In these areas manv cities have in recent y_ears amended their building ,codes as advocated by- the Bureau of Entomology and now require adequate safeguards against termites ln new construition.

Salesmen, however,_ have been exaggerating the danger from termites in an effort to sell treatmints, miny of whTch have little or no merit, but which they picture as absolutely necessary to prevent the collapse within a short time of buildings invaded or under alleged danger of being invaded by the termites.

The Bureau of Entomology says that there has been no change in the situation in the Sbuth and West as to termite damage; that conditions are substantially the same now as they have been for the last 50 or 100 years. The records indicate that the collapse of a building on account of termite damage is so rare ai to be for practical Durposes a negligible risk. It is true that where termites hive'been in buildings for many years-as indicated by emergins swarms of the winged forms-the foundation timbers.-ani even the floors and adjacent woodwork, may have become so weakened as to make necessary some riplacement.

The. entomologists point out ttiat an experience of 35 years in termite control indicates that radical-reconstruction of the foundation is the only permanent and effective remedy for bqilding-s which, because of original faulty construction, have become heavily infested.- Such remedial measures as spraying or fumigation, or even removal of the worst infested timbers, without other protection, are at best temporary. Spraying and fumigation are practically useless.

One of the popular remedies being exploited is the spray-

ing of woodwork with poisons. Spraying of construction timbers or other woodwork, even under a-forced stream, is of no real value. The poison has little if any penetration unless the timbers are so badly eaten and rotled that thev soak up the mixture like a sponge-in which case they ar'e useless and should be replaced.

Another exploited remedy is the poisoning of soil near the foundation walls or supporting pillars underneath the buildings. All that can be said now of such treatment is that it is. still very much in the experimental stage. On present information the Federal entomologists cannot recommend it.

Qr.gon -\flashington Plywood Co. ( Announce Change of Address

The Oregon-Washington Plywood Company announces the removal of its headquarters offices from Portland, Oregon, to 1549 Dock Street, Tacoma, Washington, where they are now_establishe4. Closer proximity to iis operating mills in the Northwest is accomplished by this move whicf, will centralize the various defartrnents of the company.

The Oregon-Washilgton Plywood Company are manufacturers of LOCK-TITE Douglas Fir Plywood, Wall Board, and Concrete Form Material which are sold throughout the world.

This company reports a widespread interest on the part of architects and contractors in their Douglas Fir Ply- wood Concrete Form Material and predicts a great increase in volume for this product due toits becoming more and more recognize,d _for its labor-saving and ability to produce a better finished concrete job, Economy is efielted through the use of Plywood because of its large size, 100 per cent usability and the fact that it may be used over and ovel_again with practically no loss. In the tighter weights Plywood lends itself to producing curves anddecorative effects.

-Yq"y fine structures have recently been completed in which large quantities oftheir Plywood have been used, including the large Chicago viaduct which is being congqqclqd by Wells Bros. Construction Company, and the Hill Military Academy building in Portland, Oiegon.

Shaw Bertram Open San Francisco A Guide to Intelligent Home Office Furnishing

The Shaw Bertram Lumber Company, of Klamath Falls, announce the opening of an office in San Francisco, in the Crocker National Bank Building. Mr. C. R. Wisdom, who has been manager for the Pine Box Distributors for several years, and is a veteran in the box shook business, is in charge of that office. The San Francisco office will make a particular specialty of the shook business.

Finance 301000 Homes During Past Year

California building and loan associations made loans for the refinancing or construction of more than 30,000 homes, during the past twelve months, according to C. H. Wade, newly elected president of the California Building-Loan League. Figuring an average of four persons to a home, this financing assisted 120,000 people to live in their own dwellings. The total amount loaned approximated $90,000,000, Mr. Wade reports.

The larger proportion of these loans were made on single family dwellings on a monthly repayment basis; This plan not only gives the association a constant inflow of funds but gives to the borrower the opportunity to pay for his home gradually, out of income.

More than 700,000 homes were financed by the 13,000 building and loan associations of the nation, during the past twelve months' period, states Mr. Wade. These institutions now have more than eight billion dollars loaned on improved real estate, representing the savings of 12,000,000, or 10 per cent, of the population of the country.

"Since 1920, building-loan associations of this country have financed 3,796,0ffi homes, representing an expenditure of $13,144,600,000, which provided housing for 18,965,000 persons", the State League head declares. "There is more to be considered than mere housing of so many millions of people. It is estimated that approximately one-half of the cost of a home goes out for labor of one sort or another. Therefore, more than a billion dollars went out last year to workmen or artisans who have helped to construct these homes. The only way in which this could be done was through the building-loan method of financing which enables millions of people to own homes who would not be able to do so under anv other known method of financing. The prosperity of the country is held up largely through the construction industry, 50 per cent of which has been in the residential field."

Washington, D. C., Sept. 20.-The fact that 1,500,000,00O board feeiof lumber goes into the American home as furniture-that about $2,000,000,000 are expended annually for furniture-and that the furniture itself reflects the personalities of those living in the home, is recognized by the U. S. Government as a subject on which even the most cautious consumer needs all the information obtainable for intelligent buying. To this end the National Committee on Wood utilization of the Department of Commerce has just published, "!-s1pifs1g-Its Selection and IJse", a l2Gpage pamphlet, profusely illustrated and containing a wealth of practical, authoritative and concise information.

The author, Clark B. Kelsey, furniture specialist of the Committee, has divided the subject into four parts, the first covering the preliminary considerations of selection. The chapter on budgeting makes the following apportionment of funds for each room : For furniture, 65-70 per cent; for floor coving, 15-20 per cent; for draperies,8 per cent; for decorative accessories, T per cent. "It is a recognized fact" the author says, "that the layman cannot become an expert onthe multitude of commodities he has to buy. Competition in the present retail market has caused price to be emphasized. Consequently, when buying furniture, the American public has been thinking in terms of dollars and cents rather than of durability and beauty of design. The importance of thinking out a buying plan cannot be over-emphasized.

One chapter is devoted entirely to comfort tests, details to be observed in selection, and adjustments to individual needs.

Part II is a small text book in itself on the principal woods used in the manufacture of furniture; wood growth and structure, good furniture woods and construction features.

Part III appeals especially to those unfamiliar with period styles and gives practical advice on what is a dangerous venture for the uninitiated the harmonious combination of different styles, and the proper combination of wood specles.

Under part IV the care and repair of furniture is discussed. Even crating for transportation, the elimination of insect pests and the cleaning of upholstered furniture comes under consideration.

In the appendix a glossary of furniture terms and bibliography complete a long-felt want of home makers.

"pu1ni1u1s-Its Selection and IJse" is for sale bv the Superintendent of Documents, Washington, D. C., -at 20 cents a copy, $7 a hundred and $65 a thousand.

2

INSULATION: Thermar combines real insulation with 6reproofng; qualiGcations possessed by no other insulation board.

FIREPROOFING: Thermax tested in accordance with the standard fire test specifications of the American Society for Testing Materials, meets requirements for Class A Greproof construction.

3 STRUCTURALLY STRONG: Thermax satisfies code require- v ments for self-supporting insulated roof decLs, and non-beiring partitions.

A SOUND-DEADENING: Thermar 2-inch partitions transmir

* less than one-fifth of one per cent of sound.

L. J. \(/oodson Heads East Bry Hoo Hoo

Larue J. Woodson, Northern California reptesentative of Wheeler Osgood Co., and manager Nicolai Door Sales Co., San Francisco, was elected president of East Bay Hoo Hoo Club No. 39, at the meeting of the club held at the Athens Athletic Club, Oakland, Monday, September 14.

Joseph Z.Todd, 'Western Door & Sash Co., Oakland, was elected vice-president, and Carl R. Moore was re-elected secretary-treasurer.

Direciors elected to serve in the coming year are: Gerald G. Pearce, Sunset Lumber Co., Oakland; Earl E. Johnson, Independent Lumber Co', T ivermore;_James L. McNab, E. K. Wood Lumber Co., Oakland; B. J. Boorman, Boorman Lumber Co., Oakland, and Frank W. Trower, Trower Lumber Co., San Francisco.

H. Sewall Morton, Supreme Jabberwock, presided, and after the election turned over the gavel to the new president. Mr. Morton announced that he had recommended J. E. Martin, Los Angeles, for a place on the Supreme Nine for the new Hoo Hoo year.

Frank W. Trower announced that the date for.the dedication of the Parson Simpkin Memorial Tree in the Cala-

veras Grove had been tentatively set by the committee for Sunday, October 11, butthat the definite date would be announced shortly.

Vicegerent Snark Bert Bryan urged the members to make a point of attending this dedication.

A vote of thanks was given to Retiring President Ray B. Cox, Secretary Carl Moore, and Rod Hendrickson, chairman of the entertainment committee for their work during the past year, and a unanimous resolution of thanks to The California Lumber Merchant for the publicity given to the club's doings was adopted.

Larue Woodson, newly elected president, paid a tribute tothe retiring officers for theiruntiring efforts to make the club a success in the past year, and asked for the cooperation of each individual member in the coming year. He rerninded them that only by the loyal attendance and interest of the members can the success of any organization of this kind be assured.

Paul Overend, State Counselor, flew from Sacramento after business hours to be present at the meeting.

Hoover Calls Home Building Conf erence

.Washington, Sept. 1S.-President Floover moved today to increase the spiead of home building and home ownership in the United States, calling a conference of 1000 citi"et. front the forty-eight states to meet on this subject here from December 2 to 5.

The President said preparations have been in progre-ss more than a year. He -pointed out the conference will be "the first of ifs kind on this scale in the United States."

"It will deal with the whole question of home construction and ownership and of home environment," he said.."It will embrace finance, design, equipment, city planning, household management, and m-any other aspects." -

The Presideni said a score of national associations are reoresented in the planning committee and that twenty-five committees "have been engaged for months" in preparation. Funds have been provided privately, he said' to cover the activities of the committees of the huge housing conference.

The President said:.

"I wish to announce that the President's'conference on home building and home ownership for which preparations have been in progress for something over a- yeal will be held in Washington, Wednesday, December 2 to Saturday, December 5, inclusive.

"About 400 persons have assisted in the preparatory work and 1000 representative citizens from- the forty-eight states, associated with building and housing activities, are expecied to participate in the conference. The conference

has been organized under the chairmanship of Secretary Lamont of the Department of Commerce. Dr. John M. Gries is the executive secretary.

"l decided a year ago after a conference with interested leaders in various parts of the country to undertake the organization of an adequate investigation and study, on a nation-wide scale, of the problems presented in home ownership and home building, with the hope of developing the facts and a better understanding of the questions involved and inspiring better organization and the removal of influences which seriously limit the spread of home ownership, both town and country.

"A planning committee, comprising representatives of some twenty voluntary associations, was created to make the study and set up a national conference for consideration of the data and recommendations of expert committees. The plan is somewhat similar to that of the White House conference on child health and protection, held in Washington in November, 193O. Funds have been provided privately to cover research and other activities of the committees of the housing conference.

"Among the associations represented in the planning committee were the following:

"American Civic Association, American Farm Bureau Federation, American Federation of Labor, American (Continued on Page 29)

(Continued from Page 28)

Home Economics Association, American Institute of Architects, Associated General Contractors, Association of Life Insurance Presidents, Better Homes in America, Chamber of Commerce of the United States, General Federation of 'Women's Clubs, National Association of Builders' Exchanges, National Association of Real Estate Boards, National Congress of Parents and Teachers, National Farmers' IJnion, National Grange, National Housing Association, Russell Sage Foundation, savings bank division of the American Bankers' Association. United States League of Building and Loan Associations, Women's National Farm and Garden Association.

"The conference in December will be the first of its kind on this scale in the United States. It wilt deal with the whole question of home construction and ownership, and of the hom.e environment. It will embrace finance, design, equipment, city planning, household management and many other aspects.

Two N"* Government Bulletins on Home

Scores of returning vacationists, temporarily in the class of house hunters, will find the two recent booklets, "How to Judge a House" and "Furniture, Its Selection and (Ise," of considerable help in their efforts to get settled comfortably and economically, according to the National Committee on Wood Utilization of the Department of Commerce. The booklets, prepared by the committee, in cooperation with leading authorities on housing and home furnishings, are designed to alleviate the uncertainty which quite naturally accompanies the selection and furnishing of a home.

"How to Judge a House," written by N. S. Perkins, construction engineer, sells for 1O cents a copy, and "Furniture, Its Selection and IJse," written by Clark B. Kelsey, furniture specialist, is obtainable f.or N cents. Both booklets may be purchased from the Government Printing Office, Washington, D.C., and from the district offices of the Bureau of Foreign and Domestic Commerce, located in principal cities of the country.

CALIFORNIA FORESTRY REPORT

Minor road and trail work in the national forests of California for the fiscal year ending June 30, 1931, involved an expenditure ol $1,264,776. This does not include $1,469,9I7 of Forest Service road and trail funds spent for the construction and maintenance of major or standard roads within or adjacent to the national forests that are part of the State and county highway systems. New construction totaled 348 miles of road, 356 miles of motorways or fire protection roads, 187 miles of trail and 195 miles of trailways or secondary trails. Maintenance ol 6,457 miles of road, 3,066 miles of motorways, 14,679 miles of trail and 3,257 miles of trailways was accomplished.

LOUD COLORS BANNED ON NATIONAL FOREST BUILDINGS

Not content with abolishing sign boards and routing roads according to landscape effects, the U. S. Forest Service has just issued an order to holders of permits for commercial concessions on government land in national forests to remove all color screams in the way of placards, and to harmonize the paint jobs on their buildings with various shades of green, brown and gray.

Redwoodtr unequaled record for durability ma&es it the leadet in foundation wotk for homes. Specify Rcdwood.

a oak ing

Q. RANSOM rN CALTFORNTA

.- Ransom, of Nashville, Tennessee, nationally known flooring man, has been a California visitor of late, callat both Los Angeles and San Francisco.

BACK ON JOB AGArN

Harry Officer, Portland, Ore., Northwest representative of the Santa Fe Lumber Co., San Francisco, who was rushed to the hospital to undergo an appendicitis operation, returned to his home September 19, ind is now back at work. :

T. A. ALBERTSON

__-T. A.- Albertson; of the Pelican Bay Lumber Company, 4lamath Falls, Oregon, has been caliing on the Souihein California trade of late.

J. R. NEECE

J. R, Neece, of Dallas, Texas, President of the Texas Oak Flooring Company, has been in California recently calling on the lumber trade with his local sales associates,-the Geo-. F. Weis Lumber Company.

CLAIMS AGAINST PICKERING

The Court at Kansas City, Mo., has set Nov. 3fth as the final date on which claims against the Pickering Lumber Company, now in receivership, will be accepted. This is an extension of the original date. George R. Hicks, 3525 Broadway, Kansas City, is receiver.

WOODI4'ORKING PLANTS TO REOPEN

The Portlancl Manufacturing Company, and the Nico. lai Door Company" woodworkiig plants ii Portland, Oregon, that have been closed down" for months past, are planning to reopen in the next few weeks.

BLOEDEL DONOVAN STARTS MILLS

The ljloedel Donovan Lumber Mills have started oper- ations at their Larson, Washington, plant, after a l,ong sh.gjdowl. They are preparing ilso to start their shingli mlll at that potnt.

RECOVERS FROM ILLNESS

Forrest W. Wilson has entirely recovered from a throat affection which recently kept him in an Oakland hospital for ten-days. Forrest, who was formerly with The Little River Redwood Co., and has been wiih the Hammond Lumber Co. from the time of the merger up to September l, is seeking a wholesale selling conniction.

CE:LOTDX

For every Celotex dealer sales opporrunities plus faster turnover plus added profits.

6 new products added to the Celotex line 6 materials of the highest quality-priced to sell in today's market.

1. OZITE BUILDING EIJANI(ET

A flexible all-hair felted blanket of remarkably high insulating efrciency. Stitched between tough, heavy waterproof paper. Resists fire and moisture. Repellent to rodents and vermin. Great resiliencv and durability.

2. O-X LANIT|o INSUI,ATING Q,UIIJT

An ihsulating blanket of animal hair and imported fibreflexible and resilient. Chemically treated to resist fire. Repellent to rodents and vermin. Strongly stitched between layers of heavy waterproof paper.

8. COMPO-BOARD

"The Board with the Redwood Core"--durable, light, permanent. Does not warp, buckle or split. In constant demand for a wide variety of uses: panels, displays, cabinets, partitions, etc.

4. C-X OBANGE I,ABEI, TI'ALLBOAnI)

The only S-ply pulp board, a full3/L€' thick. Absolutely uniform. A dead level, smooth surface-varnish sized to take any decoration, especially water-color paints.

r. C-X BLUE I,ABEIJ q|AI'LBOABI'

A 4-ply pulp board, strong, durable and rigidfor partitions, panels and other uses. 3/16" thick. Beater-sized on both surfaces for all types of decoration.

6. C-X GREEN LABEI/ TI/AIJIJBOARII

A 4-ply utility pulp board for many pur. posesbeater sized on both surfaces to take decorations easily.

These products will be sold only by Celoter sales lorces uniler the same policies that lnue guitled The Cel.otex Company since its inception l0 yeus ago. For specifications and prices see the Celoter representatiae.

The Celotex Company, glg North Michigan Avenue, Chicago, Illinois. Sales distributors throughout the World.

In Canada: Alerander Murray & Co., Lttl., Moilreol

WHOLDSALBBS SAIT FNANOISOO

LUMBER

Chanbcrlin & Cc, W. R. ltL Flu. Flfc Bldg. ....,.........DOwtr Sltl

Cu Bry Lmbcr Co., Balfor Bld3. ...DOushr t|ilt

Dolbcsr & Crrm Lubcr Co, {05 Califonir Stct ...........DAvaport Ttl||

Hall, Jme l1022 Mllb Bldt. .....................Suttcr IttS

Hmnod Lubcr Co., llt Salrmc SL ..................DOugtar Slttt

HrDlt Cc, J. R. z| Marlet Stret ....,..........DAvenport 255,1

Hill & Mrto, Ias, Dcntroa sL whrl (od.lDd) ..ANdrvcr 107?

Horu 6., T. P., bd rad Allcc St.. (O*hnrl) ...Glanfft alar

Holmc-Eunkr Lbr. Cc, Mm&rck Bldf. .................GArfield rlll

Johm, C. D.. Luabc Co260 Califomia Stret .......,...DAvcnport 6lll

IsS-Bdl Lrmba Salcr Cotluttio,n, Hob.rt BldS. ....GArf,.H r$t

McClod Rivc Lubc Cc, llll0 Monadroclr Btdt ........,...KElny ?0ll

McComick, Cbs. R., Lmber Co., 215 Market Stret .DOuglu 2561

McKay & Ca, 3[ Cdifmh SL ................'KEany GBt

Orcgon-Waehlngton Plywod Co., z Cdifonir SL .....,............IX)qlar 57tl

Pacific Lubcr Co.. Thc. rO Buh St .....,.................GArfic|d rrtr

Rcd River Lubc Co, Mmdnck Btdt. ................,GArficld CZl

Reynlcr Lmbr Co., lr2 Mukct SL ....,....,..........DOudu ll8j

Slade, S. E. L'-bc Co., Ncwfall BldS. ..,...............D4rcnport UIC

Sutr Fc frnbc Co. ll Callfonia StGt .....,..........KEemy 2l7l

Suddcn & Chrlrtoro, Alarka Cmnchl Bld3. ...,....GArfioH A|t

Un|oo Lunbcr fa, Crockc Bulldb3 ...SUtt r aftt

Wcndlir:-Netlrn Lubcr Co. llc illerkct Strut ...SUttq Sll.t

lileyerfaeu*r Sales Cmpany, iro catitbnia Stret .......,.....GArfreld o?a

Wood Lmbcr Cc, E. K.. I Dt.W St. ......................KElmy Jlll

HARDWOODS

Brom, G. H- Hardwood Go, rl|o-sE l?th An. (OeHud) .'FRultnlc t|i

Higgins, J. E., Lmba Co. 123 Sixth Strut ...,..............GArfrCd Oll

Strable Hardwod Cc, st? Fint Strut (OrHud) ......LAkadr 55ta

Whita Bnthcrl 5th and Bro Strct3 ..........SUtter 1365

SAS'H AND DOORS

Niolai Dor Sale Co., lgth ild Harrlm Stret .........Mlslo 7til0

CREOIIOTED POLE:'_PILING-TTES

Butcr. J. H. & Cc. Iti Califomb SEet ...........,,.DOu9Ia! !t&l

McComick, Chu. R., hnbor Co. 215 Market Street ............DOur|u 23lt

LOS AITGDLBS

LUMBER

Baxtcr, J. H. & Co., Itl Wert SblS 3t. ............,..TRbtty Gtt

Boolrtrvc Bm l.ubc Co- Chubcr of Canorcc Blilr..,.lWErtncr aftf

BorL-Kclly Lbr. Co., ?!r cmtnl Blds. .................vAadl.c llll

Califanh Molding Co, It06 W. 5tth St...................VEmot Tllt

Cq Brt Lubc Cor Pctrdcu Scurldc Bldg. ....WErhm AZt

Cbembcrlin & Cc, W. R., 3at CLubc ol Cd. Bl&...,.WErtnc.l2l5

Dolbccr & Cm Lmbcr Co., Prclfic Mutud Bldc. .......,......TUc&cr ?l5l

Flnlay Miller TlDbG" Cc. ll0 Ccnlnl Bldt. ................,..TUdrc tl2l

Hmnod Luba Ca, tla lto ALDGdr St. .........,.WErrrm 7l7l

Huib Co. J. R., ni Carnl Bldt. ...................TUcLcr lfiF

Eul Hofrm Co., 535 Pctrolcu Ssriticr Bld3...WErtnm l|e5

Holmcr-Eunln Lbr. Cc. trt w. trh strut ................I|uru! ?aca

Hova, A- LTL StrDdrd Oll Blds. ...........YArdiLc t3l2

C. D. Johm Lubc Cc, ||l P.tElaE Smrlticr Bl&...WErbm t0

l:nne-Phllipe Lumbor Cc, C06 Petrcleu Seoritic Bldgl...WErtnm @t

l-og-Bcll Lmba Salc Ccpmdon, 65 Pctrolm Sdritier Bldg...WE3bm l|||

McCloud RIvc Lmbc Go, tar, !? Petrclerm Se Bldg........WEitnorc 0Cl5

McCmick, Chac. R. Lumber Co, rtl IrD Mctrnrp Bldr. ....-....TRldty 52|r

Paclfrc Lubcr Co., Tbr, ?L St rdrd Oll Blds. ............VAldko l8!t

Pattcn-Blinn Lmba Co.

52r E. 5th St. .....................VAndikc ZlZl

Rcd Rivc Lrbc Ca,

7!2 E. Shu ..AXrtd3c |flr

Rcitz Cc, E. L, tl,l Pctrclm Ssriticr Bld!...WE.hd. ZI.'

Sutr Fc Lubor Co., tC Prc. Elclrlc Bldr. ............TUcIcr Zlft

Shdc, S. E.. Luba Co., Pctrolm Smrldcr Bldg. .,..lVErtnm 53tt

Suddcn e Chdrtctn, !G Petrolm Smrldc Bldg..WErtnn trf, Tacm Lmber Salcr Agacy, Petrolcu Smritier Blds. .........,......WEcborc llol

Unio Imbc GoIru Mrtrrrc Bl&. .............TRiDity 242

Wcndllnr-Nrthu co.

7aa Stu&rd Oll Bldr. ...........VArd|}c t5:t2

IVeyerhaeu*r Salcr Cmpany, tl! Petrclcu Smiticc BtdS....l\fElrmcr 55tC

Wood. E. K, bnbc f,o, fial llutr Fc Arc................JEficnd tlu

HARDW(X'D3

Brcm, Rolling A. lill Sq Curu Avc. ......,......WHi|rry 214

Cadwella&r-Glbrc Cc, !12! Mino An ..................ANp1u tall

Coopcr, W. E., Lurbrr Co. 20tS E. lSrL St. ................WErtnn tftf

Hlmod leb.r CG, 2|la Sq Aluo& SL ........,..WErbm 7l?l

bushllq C. J!?A Wilrhhe Btvd. .........,..EXD41dd ttt!

Shltoq E. J., & Soo, Itth ud Alenode St ............4xrtdrr t2U \\fcrtcm Hrrdvood Lubc Cc, tt| E. rSth St. .............,..WE.b@ alat

SASH-DOORS-MILLWORK

Hamod Lrnb.r Co. 2lll Sc Alancdr Sr. ...........WE bdr tl?l

Kchl, Jm W. f Sc, 352 So Myen 3t. ...,..,..........ANrr|ur ltfl

Rcd Riw Lubc Go., 712 E. Shuro ...AXrldsr lc7r

Wcetcm Suh & Dc Coo Itl E. 23th St. ..................HUnbolt 116l

SCREENS

Hipolito Copuy, 2l.t rDd Alrnode St . ........WE tnm alltf

Supra Copely, 7,15 ltc Rrrmod Avc. (Pudan).Tmo llll (Lc Arydo).Eliot r0

PANEI.S

Cdi{onh Pud & Vocrr C*, |65 S. Ahncdr 3t. .................TRb|ty Lt?

Hubc Plyrood Corl. 2A Arcf,itxtr Bldr. ..,............MUtu| f?tl

Koll, Hawcy W.' i2? !io. GrifiiD Avc. .............C4r1t 1L!'

Orcgd-Ufuhi4to Plywd Co., lrt w. trh sL .....................Tudrr l{lr

THESD ABE GOOI) FOLKS TO DO BUSINBSS WIIH

IFI SHOULD DIE TONIGHT

If I should die tonightAnd yorr should come to my cold corpse and say Weeping and heartsick o'er my lifeless clay- I say-ifI should die tonight

And you should come in deepest grief and woe And say "Here's that ten dollars that I srys"I might arise in my large white cravat And. say-"What's that?"

If I should die tonight-

And you should come to my cold corpse and kneel Clasping my bier to show the grief you feelI say-if I should die tonight

And you should come to me and there and then Just even hint about paying me that ten, I might arise the while But I'd drop dead again.

BAD DAYS

Everyone has bad mornings, hates to hear the telephone ring, or to see the office door open. I beg of you gentlemen, when next you meet such a rnorning, take a stick of dynamite and blow up one of our plants. But do not take it out on a customer of General Electric. We can replace the plant you have destroyed; we know its value; we have a reserve fund from which \,ee can rebuild.But we cannot measure the goodwill you have destroyed, and we can never know if we have replaced it. (Owen D. Young, addressing a group of General Electric Company employes.)

IT HAD BEEN TRIED

Duringan American Legion convention an old lady, alarmed by the antics of some of the men, rushed up to a policeman and said:

"Officer, can't you stop them?"

"Madam," said the ofhcer, sadly, "There was an old man in Germany tried that once, and now he's sawing wood in Holland".

TRAGEDY

Mule in a barnyard, lazy and sick; Boy with a pin on the end of a stick, Boy jabs mule, mule makes a lurch, Services Monday at the M. E. Church.

NO SUBSTITUTES

Don't try to eliminate the old-fashioned virtues-many have tried it with indifferent success. No good substitute has yet been found for simplicity, frankness, sobriety, industry, ind sincerity.

HE SHOULDN'T KICK

The Bolshevik firing squad was leading a victim to the slaughter pen, walking him through a terrific storm.

"Beasts", said the victim, "to march me through-a storm like this".

"What are YOU kicking about?" asked one of the guq men, "We have to walk back"

REST

Rest is a fine medicine. Let dyspeptics; let your brains .rest, men of business; let your limbs

your stomachs rest, ye you wearied and worried rest, ye children of toil". -Carlisle.

THE BOY'S AMBITION

'!Son", said the proud father, "why do you want to become an aviator?"

"So I can fly over Mickey McGuire's house and drop rocks down on him", replied the boy who reads the funnies.

INDUSTRY

If you have talent, industry will improve it; if you have none, industry will supply the deficiency.

Speaking of Trade Names

A CHICAGO lawyer tried to register a trade-mark for "Limdstone Brand," a cathartic medicine. He was advised by the examiner of trade-marks that it was deceptive because it contained no limestone. Whereupon according to the Chemical Bulletin of the Chemical National Bink, New York, he prepared a remarkable brief which read in part:

_

",Iyo_ry is q good trade-mark for soap not made of ivory. 9old Dust Washi.ng Powder is not made of gold. Theie is no bull in BullDurham. Royal Baking Powder is not used exclusively by royalty, nor is Cream Baking Powder made of cream. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in Cold Cream or in Chocolate Creams, no millr in Milk of Magnesia, in Milkweed or in the Cocoanut. These are all as remote from the cow as the cowslip.

"There is no grape in grapefruit, or bread in bread-fruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple-butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, or in buttercups, and the flies in the dairy are not butterflies. Peanuts are not peas, and it is doubtful if they are nuts. Sailors wear pea-jackets-peas do not, they have peas-cods, which, by the way, are not fish."

The examiner of trade-marks will have to dig hard and deep before he can find an argument that will match this one so ably presented.

Daily Do's and Don'ts That Will \fork

Here are some wonderful do's and don'ts that will do wonders for anyone who uses them in his daily lifeEVERY DAY.

They are part of an address made by Vash Young, of the Equitable Life Assurance Society, of New York, before the Advertising Club of New York. Give them a close reading, and put them to work.

The WRONG Daily Plan

Get up in the morning and start thinking about yourself right away.

If things haven't gone just right at home be sure to get in a couple of nasty digs at someone before leaving the house.

Kick about the weather.

Regret the past.

Worrv about the future.

Be envious of the other fellow.

Become irritated when things go against you.

Acknowledge that conditions are bad.

Be pessimistic and depressed.

Stew about business.

Wish you were in some other town.

Blame somebody else for vour hard luck.

Put off until tomorrow things that should be done today.

Plan your work when you should be working your plan.

Finally, enlist all your thinking against you instead of in youf lavor.

The RIGHT Daily Plan

Get up in the morning and say "Thank you God for what I have" instead of "Please, God, give me a lot more".

Go out to "give" and not to get.

Don't engage in pessimistic talk.

Forget yourself and think of the other fellow

If you are an employer tell your employees that your institution is in business to stay.

Assure faithful employees that their jobs are safe. Warn careless employees that they must give better service.

If you are an employee be sure that you are grateful for your job.

Realize that you are paid for your "thinking".

Be willing to let your employer see your thinking and acting at any time during the day.

Be a booster instead of a kicker.

Be convinced that you are in the best town in the world. Finally, enlist all of your thinking in your favor instead of against you.

DEATH OF JOHN L. KAUL

John L. Kaul, of Birmingham, Alabama, one ol the great leaders of the lumber industry of the nation, died suddenly in Atlantic City on September 8th. He had been President of the National Lumber Manufacturers' Association, and of the Southern Pine Association.

HUBERT SCHAFER DEAD

Hubert Schafer, of Aberdeen, Wash., secretary-treasurer of the well-known lumber manufacturing firm of Schafer Brothers, died at his home in Aberdeen on Sept. 6th.

KILN DRIED LUPIB

A real service depaftment in our plant is our dry kiln equipment. Six big steam dry kilns enable us to furnish perfectly seasoned lumber to meet the clirnatic conditions of Southern California. Our Lumber is always Just Right. EVERYTHING IN

Lumbermen's Council Organized at Santa Cruz Meeting

The California i,umbermen's Council was formed at an organization meeting held for the purpose at the Palomar Hotel, Santa Cruz, Saturday, September 19.

This body will be closely allied with t\e California Retail Lumbeimen's Association, and will handle trade promotion, cooperative advertising and other activities which will lead to the betterment of the industry.

George N. Ley, Santa Cruz Lumber Co., was elected president; Chas. G. Bird, Stockton Lqmber Co., Stockton, was elected vice president, and M. D. Bishop, secretarymanager of the eoast Counties Lumbermen's Club, was elected secretary-treasurer.

The following were elected directors:

-George -B-urnett, BurnettLumb& Co., Tulare; Warren Tillson, Modesto Lumber Co., Modesto; J. H. Kirk, Southern Pacific Milling Co., San Luis Obispo i El-ore King, King i,umber Co., Bakersfield, and the president and vice president.

The Council will meet in different parts of the State as often as necessity demands.

Standard Battery Separator Co. Making lmprovements

The Standard Battery Separator Company, Los Angeles, Calif., are making a number of improvements in their plant for increasing tlieir output of sliced Port Orford battery separator stock. This company is one of the oldest manufaiturers of battery separators and have developed special machines and proiesses for manufacturing highest grades of automobile battery seParators.

The present improvements consist of rebuilding and enlarging'of their diying capacity by installing Moore's Reveriible Cross Circulation Veneer Kiln. The factory machines are also being re-arranged for larger and more efficient production. Additional ground space will be procured for their expanding factory requirements. P. S. Speyer is president and manlger of the Standard Battery Separator Company.

SIIDDIN&CHRISTINSON

Lumber and Shipping

?th Floor, Alarka-Comrnercial Btdg.

310 Sanrome Street

AGENTS

AMERICAN MILL CO. Aberda, Wa*.

HOQUIAM LUMBER & SHINGLE CO. Hoquiam, Wasb. HULBERT MILL CO. Aberdeen, Wash.

J. A. LEWIS SHINGLE CO. Sotb Bend, Warh.

WILLAPA HARBOR LUMBER MILI.!i

Raymo4 Wuh.

NORTHERN CALIFORNIA AGENTS

HUMBOLDT REDWOOD CO. Eurcka, Cdif.

San Francirco

STEAMERS

EDNA

SANTIAM

TRINIDAD

BARBARA CATES

DOROTHY CAHILL

EDNA CHRISTENSON

JAIYE CHRISTENSON

ANNIE CHRISTENSON

EDWIN CHRISTENSON

CATHERINE G. SUDDEN

ELEANOR CHRISTENSON

CHARLES CHRISTENSON

Arctic Club Bldg. Pctroleum Sccuritier Bldg. Hcnry Bldg. SE^ATTLE

Do You Know That

'We

Artistic Treatment of Beautiful Hardwoods in fnterior o] Ne* Trans-Pacific Liner Will Appeaf to Travefers

. Y""I San Francisco lumbermen took advantage of the invitation of the Dollar Steamship Line, Inc., to"visit the magnificent new S. S. President Hoover,-largest Americanbuilt merchant vessel and most powerful turi'o-electric liner aflgat, on her first visit to San Francisco, August 24 to 2i.

The keenest interest of the lumbermen wai naturally in the beautiful efiects obtained by the use of many variJties of hardwoods in all of the public rooms and staierooms.

Manufacturers of and dealers in all species of hardwoods owe a deep debt of gratitude to the *ejl known San Fran_ cisco firm of interior architects, A. F. Marten & Co., who plan-ned, designed and supervised the entire interior ,.t.-. qt t_!rs great vessel and her sister ship, S. S. president Coolidge. When this firm sold their idea'for the extensive use of hardwoods, finished for the most part in their natural colors, they did a tremendous job of tride extension work for the hardwood industry, for here are two great traveling exhibits which demonstrite what can be aciomplished bi an intelligent use of beautifu.l woods for interiois.

The shipbuilding company, at first opposed to the use of hardwoods, was later surprised to discover that the cost of the job ran no more than the old style paint job, a"a thai the cost of upkeep will be much less. Hbmer L. F..rgu.o., president of the company, thanked the A. F. Mart; Co: for their new idea, which has createcl an interior atmoiphere that will probably have a profound influence on "tt tuture construction of ship passenger accommodations.

Extensive use was made ihrouglout of philippine -Mahogany. All of the stateroom doois are of Rea t'irilippini,

and walls are paneled in Philippine. Two of the de luxe suites have living rooms and verandas paneled in Burrnese padouk, and the other two have living room and veranda paneled in primavera. Furniture in these suites is made of zebra, macassar and harervood.

The main entrance lobby on C deck and also the lobbies on A and B decks are paneled in White Philippine, with Red Philippine trim. The grand stairway is birilt of walnut with carved walnut rail and newel posts. In the way of the stairs in the first class lobby on ill decks the walls are finished in full height panels oi avoidire, between narrow panel bands of satinwood with yellow poplar mold;ng.s. Woods used in the lounge are Philippine,-satinwood and_ primavera. The smoking room is completely paneled in West African bubinga, with a rich daik red mottled grain. Thewalls of thelibrary and writing room are paneled full height in large slabs of center-matched African mahogany, with side margins decorated with marquetry inlays in many hardwoods including American and Circaisian walnuts, curly maple, yellow poplar, harewood, bubinga, tigerwood, zebra and vermilion. The marine tea gartfun is paneled in teak. Two hundred thousand feet oJ teak were used for the decks.

. Practically_all of the furniture was designed and finished in the San Francisco workshops of A. F. Marten & Co. and-shipped to the Atlantic seaboard. A great part of the hardwoods used in this furniture was furnished bv White Brothers, San Francisco.

How the Steel Fofks Go After Business in These Depression Times

Yes, Sir ! It really looks as though the only thing for building folks to do in times like these is to quit trying to sell anything, and justwaitfor business to pick up. At least, that's what a whole lotof building materials people are doing.

But these steel building folks seem to think very, very differently. They seem to have the idea that when times are hard the thing to do is make it easier for folks to buy.

For instance, right before us as we write these lines there is a circular that went out to their trade from a big steel tank manufacturing concern. A lot of good sales effort, and good psychology, and direct appeal to short pocket books that is bound to bring results, because the effort fits present conditions. It is an appeal to the grain growers of the country who can't sell their grain for a living price, haven't storage room to hold it until prices get better, and haven,t any cash to buy storage room with. Here's what this circular says:

"To those grain growers who are in distress on account

of the low price of grain, we gladly ofier our special time payment plan on Grain Bins-NO DOWN PAYMENTnota cent to be paid for sixmonths-six months grain storage free-then one-third of the purchase price dorvn and another one-third in twelve months, and the final payment in eighteen months.We have set aside 500 grain bins-all styles-all sizes-for this unusual propositi6n.,, Sounds helpful, and intelligent, and timely doesn,t it? Really looks like a great merchandising stunt to fit the times and the occasion.

And further along they announce a new circular fixing big reductions in the price of all these metal storage tanks, grain bins, silos, etc. The circular advises the farmer to hold his grain for higher prices, and store it in their binsat long time payments.

No use talking, folks, that's merchandising. Such merchandising as has been coming slowly to the lumber induitry, but must and will come faster in the days to come.

Bi*hplace of Republican Party

Ripon, Wis., Sept. 2O.-Staunch and trim as when it was built, a small wood schoolhouse, on the campus of Ripon College, marks the birthplace of the Republican party. A sign on the house tells that on Mar'ch 20, 1854, the first mass meeting was held in this country whi'ch definitely and positively cut loose from old parties and advo,cated a new party under the name "Republi'can." So wellis the old s,choolhouse preserved and so youthful does it look in its bright and gleaming'coat of paint that no one would guess its real age if it were not for its informative inscription. It is used as.a geologi,cal and biologi'cal museurn, and in this 'capacity is an important fa'ctor in the school life of Ripon College.

CEMENT OFFICIALS TAKEAIR ROUTE TOL. A. MEETING

Headed by J. E.Jellick, manager of advertising and promotion of the Calaveras Cement Co., San Francisco, a party of officials of the company flew from San Francisco to Los Angeles September 24 to attend the fourth California regional safety meeting and first aid contest, held under the auspices of the Portland Cement Association. The party made the trip in a chartered Transcontinental-Western Air Express plane, which stopped at Stockton to pickup a group of eight men from the company's San Andreas plant. Mr. Jellick presided over the afternoon session of the conference.

LODI YARD CHANGES HANDS

Matheny Bros. Lumber Company of Lodi has been sold to the Builders Supply & Lumber Company, who have already taken charge. Mr. John Krause, who was formerly with Matheny Bros. but who has been bookkeeper-salesman for the Valley Lumber Company, Lodi, for the past few months, has been appointed Manager for the Builders Supply & Lumber Company. Roy and Harry Matheny announce that they have no immediate plans for the future. Covering a period of six or seven years, Matheny Bros. have had lumber yards in Oroville, Marysville, Roseville, Oakland and Lodi, all of which have been sold.

D. A. WILLIAMSON

D. A. Williamson, who recently sold his yard at Galt, California, to the Diamond Match Company, has gone into the furniture and cabinet business at Galt.

CO.

$sO MONTHLY INCOME

Guaranteed You fo, Li,fe

Buy a Pacific Mutual Life Annuiry

An income you cannot outlive. To purchase $10 monthty requires only: $3.870 from a man age 71. $4.660 if 7o-$r.4zo if 6r.

g6.4rt if 60-$7.400 if 5r.

No medical examination. Higher and lower incomes and other ages in proportion.

Pleare Mail Tbtl Cmpon

lfithout obligation please advise what incone I would receive from an Annuity purchased by $---------------- Cash.

Name--

Address

Born

A. L. POBTDB

LTFE INSURANCE COUNSELOR

1126 West 45th Street

Los Angeles

Phone: VErmont 3102

STNTRON MOTORTESS ELEGTRIG HAMIIERS

'lOnly the Piston moves"

Yz to2-inch Drilling Capacrty

Veights 1o to 2o lbs.

Priced at f100 andup.

Etcctr{c Drlllc, All Stzcc

Portable Grlnderr and Bench typer

Goncrete Surtacers

Strand Fledble thatts .nd Equt nlcrrt

EfccGrtc llend Sawr

Sanders Pollshcre Butlerc

Dry Kilu Plening MiU Bor ShooL

aad Moulding Factoricr

Deily Capacity 3t0,fl10 Fr.

CLEARS. SELECTS and FACTORY GRADES

OURSPECIALTY

Ktamath Fallr

If a job can be done with an electric 1661-vg have it.

M. N. THACKABERRY

3O8 East 3rd St. MUtual 7508 Los Angeles TOOLS

This Column of "Wants" and "Don't Wants" is fon

The Fellow Who Wants to Buv

The Fellow Who Wanti to Sell The Fellow Who Wants to Hire

Rater 82.50 per colurnn incA

FOR SALE

Planing Milt Machinery for sale. All modern, new 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8,$60.

POSITION AS BUYER WANTED

Lumber buyer-years of experience iu Washington and O,regon-knows the mills, grades, etc. Open for position anywhere. References. Address Box C-409, California Lumber Merchant.

WANTED

Position Wanted by an experienced retail lumberman capable of managing yard or acting as salesman or office work; also knows the hardware line and speaks some Span- ish. Reference and bond can be furnished. Address Box C-4O6. California Lumber Merchant.

YOUNG LADY WISHES POSITION WITH LUMBER COMPANY

Young lady experienced in stenography, general office work, estimating, knorvledge of bookkeeping, desires position. Lumber preferred. Will gladly accept position in Los Angeles or out of city. Address Box C-410, California Lumber Merchant.

FOR SALE-LUMBER YARD

An opportunity to buy lumber yard in good location. Business averages over $6000.00 a month, first class stock and planing mill. Stock and accounts receivable will inventor.v $25,000.00. Will handle Accounts Receivable. Will sell all of business or if I get the right man will retain an interest. Compelled to get out of active business on account of health. For full information address Box C-4O4, California Lumber Merchant.

BOOKKEEPING AT LOWEST EXPENSE TO YOU

Why not save yourself the Worry and Energy of doing your own Bookwork by having a thoroughly experienced Lumberman call in once or more each month and give you accurate information and keep your books in balancePosting, Financial Statements, etc., at a very nominal fee; Phone LAfayette 8241, or address Box C-412, California I-umber Merchant.

EXPERIENCED SALESMAN WANTS POSITION

Wholesale selling connection wanted by salesman, age 30, with ten years' selling experience all Western lumber products. Familiar with both Northern and Southern California retail trade, and will accept position in either territory. Highest references. Forrest W. Wilson, 430 Adams St., Oakland, Calif. Phone Glencourt 9862.

ATTENTION, LUMBERMEN !

The ofrce of the California Lumber Merchant is constantly receiving applications, from both men and women, desiring work with lumber concerna. Moct of these have had previour lumber orperience.

When you are in need of help of any Hrd, either office or yard, why not get the habit of calling us first and giving us an opportunity to be of seryice to you as well as to those needing employment? There is no charge with tfiis service, to employer or employee.

(The Clearing Houce)

(Little Hl

"ln spite of tough going I got across the goal line. Got knocked around a little bit-but made it!"

-Little Hip.

"l feel that 'touchdowns' can be made in business. That's the spirit of the Hipolito organization. We know the 'goings' hard, but we have team-work, experience and a never-say-die spirit. And it's really surprising how much business we

can dig up when we are in this frame of mind."

"And remember, Mr. Dealer, these 'touchdowns' we make help ring your cash register."

-Little Hip.

Eaery Hipolito Window Screen and Screen l)oor is Guaranteed to Satisfy the [Jltimate User