TVE MVPD

NBCUniversal Digital Distribution required an easy-to-use authentication user flow for entry into their TVEverywhere sites. It needed to be simple and showcase low-barrier access for reluctant users. Their current process was clunky, unclear, and limited to desktop viewing.

The redesign was incremental. UX, copy, and visuals were continually tweaked, tested, and revised.

Eventually, a base template was designed and applied to all networks. The login process became quick and painless and expanded to tablet and mobile devices. Development costs were drastically reduced and became ideal for networks that rebranded every six months. Users also benefited from a consistent login process and knew what to expect regardless of the network.

Designs were launched at various points in the product lifecycle. The overlays continued to evolve with technology, user testing, client needs, and overall content strategy. NBCOlympics.com was a special-use case that required several flows based upon user credentials and game timelines.