Agency A-to-Z - Haymarket Media Group

Agency A-to-Z 

The indispensable guide to healthcare agencies, including contact details, rosters, wins, losses and 

examples of creative work. Firms submitted their own data as part of MM&M’s annual agency review. 

5MetaCom 

630 W. Carmel Drive, Suite 180, Carmel, IN 46032 

Phone: 317-580-7540 

E-mail: mail@5metacom.com • Web: www.5metacom.com 

Founded: 1977 

Officers: Chris Wirthwein, President & CEO; Mark Duffin, CFO; Eric DeWitt, VP 

Business Services. 

Healthcare accounts: Roche Diagnostics: gobal diabetes care, molecular diagnostics, patient 

point-of-care diagnostics, centralized laboratory diagnostics; Honeywell Specialty Chemicals. 

Services: Celebrating 30 years as a full-service advertising and public relations agency, 

5MetaCom specializes in advertising for technical and scientific products. 

AbelsonTaylor, Inc. 

35 E. Wacker Drive, Suite 900, Chicago, IL 60601 

Phone: 312-894-5500 • Fax: 312-894-5526 

E-mail: info@abelsontaylor.com • Web: www.abelsontaylor.com 

Officers: Dale Taylor, President & CEO; Keith Stenlund, CFO; Jay Carter, SVP, 

Director of Client Services; Mike Perry, VP, Account Director; Greg Niemczyk, VP, 

Account Director; Allan Mills, VP, Account Director; Cindy Stone, VP, Account 

Director; Stephen Neale, VP, Creative Group Director; Rob Kienle, VP, Creative Group 

Director; Angela Lustig, VP, Creative Group Director; Josh Vizek, VP, Creative Group 

Director; Scott Hansen, VP, Creative Group Director; Ken Stevens, VP, Account 

Director; Beth Hall, VP of Support Services. 

Healthcare accounts: Abbott: Zemplar; Alexion Pharmaceuticals: Soliris; Astellas Pharma US 

Inc.: Vernakalant, Amevive; Astellas Pharma US Inc./GlaxoSmithKline: VESIcare; Amgen Europe 

AG: Neulasta, Aranesp, Kepivance; Amgen Inc.: Aranesp, Kepivance, Neulasta; Stiefel: Evoclin, 

Olux, Olux-E, Luxiq; Genentech: Rituxan; Roche/OSI: Tarceva; Gilead: Truvada; Eli Lilly & Co: 

Actos, Arzoxifene, Evista/Evista Global, Foreto/Forteo Global; Eli Lilly/Amylin Pharm: Byetta; Lilly 

ICOS LLC: Cialis; Daiichi-Sankyo/Eli Lilly: Prasugrel; Daiichi-Sankyo/Forest: Benicar; Eisai: Inavra; 

Scios Inc.: Natrecor; Shire US Inc.: Pentasa; Solvay Pharm.: Estratest, Prometrium; Takeda 

Pharm.: Actoplus Met, Actos, Duetact, Rozerem; TAP Pharm.: Prevacid, TAK-390; Teva Specialty 

Pharm.: QVAR; Ther-Rx Corp.: Clindesse, Encora, Gynazole-1, Prenatal Vitamins; Valeant Pharm.: 

Tasmar; Zimmer: Gender Specific Knee. 

Number of Accounts gained: 17 

Accounts gained: Amgen Europe AG: Aranesp; Astellas: Amevive; Steifel: Olux, Olux-E, Luxiq, 

Soritane; Daiichi-Sankyo: CS-8663; Eisai, Inc.: Inavra; Eli Lilly & Co.: Arzoxifene, Evista/Evista 

Global, Forteo/Forteo Global; Teva Specialty Pharm.: QVAR; Zimmer, Inc.: Gender Solution; TAP 

Pharm.: Prevacid, TAK-390. 

Number of Accounts lost: 4 

Accounts lost: Biogen-Idec: Avonex; MGI Pharm.: Aloxi, Dacogen, Gliadel Wafer. 

New Hire Detail: Keith Stenlund, CFO. 

Offices: 55 Monument Circle, Suite 622, Indianapolis, IN 46204 

FEATURED WORK 

Product: Amevive 

Client: Astellas 

Creative/account team: Stephen 

Neale, VP, Creative Director; Barry Levine, 

Associate Creative Director; Therese 

Maginot, Associate Creative Director; 

Angela Bauerle, Senior Art Director; 

Rachel Lomasz, Senior Copywriter; 

Carlee Tressel, Copywriter. 

Why this ad is special: Three reasons. It 

positions the brand right where it needs to 

be by saying up-front that it is for patients 

for whom anti-TNFs are not an option. It focuses in a creative and impactful manner on the unique 

MOA of Amevive. Its tongue-in-cheek imagery is itself relevant, distinctive, quick and memorable. 

Adair Greene-McCann 

1575 Northside Drive, N.W., Building 200, Atlanta, GA 30318 

Phone: 404-351-8424 • Fax: 404-367-4428 

Web: www.adairgreene.com 

Founded: Founded 1967. Acquired by IPG 2000. 

Parent company: McCann Healthcare Worldwide 

Officers: Mark Perlotto, EVP, Chief Marketing Officer; Ed Capparucci, VP, Director of 

Client Service; Doug Wilson, VP, CFO. 

U.S. billings breakdown by media/source 

2006 

Journals 20.0% 

Alternative media 5.0 

Conventions/exhibits 5.0 

Direct marketing 15.0 

Public relations 10.0 

Sales materials 30.0 

Strategic Consulting 10.0 

Medical education 5.0 

Healthcare accounts: Stiefel: Duac, Brevoxyl, Rosac; Kimberly Clark: various medical devices; 

Terumo Medical Corporation: various interventional medicine medical devices; Roche 

Diagnostics: centralized diagnostics laboratory hardware and assays. 


Accounts gained: Roche Centralized Diagnostics; Terumo Interventional Systems: additional 

assignments; Stiefel: additional assignments; Terumo Medical Products; Kimberly Clark: 

additional assignments; Boston Scientific Electrophysiology: additional assignments; Medrad; 

MAST Biosurgery. 


Accounts lost: Stiefel: MimyX; Arthrocare: ENT; First 

Horizon: Nitrolingual. 

FEATURED WORK 

Product: Cobas 6000 

Client: Roche Centralized Diagnostics 

Creative/account team: Creative Team: David 

Burnette, Gene Black. Account: Ed Capparucci. 

Why this ad is special: The ad is a simple, clean 

communication of the product’s competitive 

advantages. The cobas 6000 is “mighty” in that it 

performs a wide variety of diagnostic tests with rapid 

thruput. It is “small” in that it can perform at this level 

while occupying a significantly smaller footprint than 

analyzers of similar capacity—a big advantage in 

space-constrained hospital labs. 

AD-TECH Communications 

215 S. 21st Avenue, Hollywood, FL 33020 

Phone: 954-923-1600 • Fax: 954-923-9005 

E-mail: info@medadtech.com • Web: www.medadtech.com 

Founded: 1985 

Parent company: CommCor, Inc., Horsham, PA 

Officers: William Quinlivan, Marketing Partner; Daniel Palmer, Management Partner; 

VPs: Albert Buscaino, David Cunningham, Lynn Marie Coomans. 

JULY 2007 MM&M 143

AGENCY A-TO-Z 


2006 

Journals 5.0% 






Interactive 15.0 

Healthcare accounts: Ortho Clinical Diagnostics: interactive educational programming, blood 

banking product line; Nabi Biopharmaceuticals: marketing consultation and product branding; 

Veridex: CellSearch, GeneSearch, patient education; Silhouette Optical: integrated promotional 

and educational campaign for blue light and macular degeneration; Aveva Drug Delivery Systems: 

corporate branding and interactive promotion; Bremer Group of Companies: ComfAlign, 

VertAlign; Children’s Diagnostic and Treatment Center: corporate awareness, branding, fund 

raising and public relations; Diagnostica Stago: corporate and product branding; Nanogen: 

marketing consultation. 


Accounts lost: Veridex. 

Services: General business development, strategic marketing consultation, educational 

programming, tactical implementation and comprehensive branding programs supported by 

print, video and interactive media. 

FEATURED WORK 

Product: Silhouette Prescription Sun Protection 

Line 

Client: Silhouette Optical 

Creative/account team: Lynn Marie Coomans, 

VP Strategic-Creative Bridge; Albert Buscaino, VP 

Strategic Services; David Cunningham, VP 

Account Group Supervisor; Marc Ingerman, 

Account Executive. 

Why this ad is special: Enlightening the market 

on the need for protection beyond UV and into the 

blue — this educational program heightened 

awareness of the link between blue light and Age-Related Macular Degeneration (AMD), the 

leading cause of blindness throughout the world, to drive sales of Silhouette sunwear. The 

integrated program received a special commendation from Lighthouse International, an 

advocacy group for persons at risk for or who are experiencing vision loss. 

Andersen Jones Medical Advertising 

31473 Rancho Viejo Road, Ste 206, San Juan Capistrano, CA 92675 

Phone: 949-240-6802 • Fax: 949-240-8437 

E-mail: info@andersenjones.com • Web: www.andersenjones.com 

Founded: 1985 

Officers: Rick Andersen, President; Karen Jones, EVP. 


2006 2005 

Journals 10.0% 5.0% 

Conventions/exhibits 5.0 5.0 

Direct marketing 5.0 5.0 

Sales materials 40.0 15.0 

Consumer media 35.0 65.0 

Public relations 5.0 5.0 

Healthcare accounts: Coloplast, Beckman Coulter, Mentor Aesthetics, Alsius, Cayenne 

Medical, Iris Diagnostics, Pegasus Biologics, Alphatec Spine, SenoRx, Venetec, Mettler 

Electronics, CryoCor. 

Accounts lost: Parent company closed the NID division. 

144 MM&M JULY 2007 

FEATURED WORK 

Product: Inflatable Penile Prosthesis 

Client: Mentor 

Creative/account team: Karen Jones, 

Account Mgr/Creative Director Art; Rick 

Andersen, Creative Director Copy; Ed Mari, 

Sr. Art Director. 

Media team: Roxane Garzon, Arthur Yelsey. 

Why this ad is special: This TV commercial 

is part of a highly targeted DTC campaign to 

Hispanic patients suffering from E.D. Our 

research identified a popular Mexican screen actor and prostate cancer survivor who resolved his 

E.D. with a Mentor inflatable penile prosthesis. After signing the actor as the client’s 

spokesperson, we created a television and Internet campaign in major Hispanic markets across 

the U.S. The Web site leads potential patients to Spanish-speaking urologists specializing in the 

procedure. Results have been quite positive, turning a flat growth trend into double-digit gains. 

Anderson DDB Health & Lifestyle 

33 Bloor Street East, Suite 1300, Toronto, ON 

Phone: 416-960-3830 • Fax: 416-960-5531 

E-mail: info@andersonddb.com • Web: www.andersonddb.com 

Founded: 1972 

Parent company: DDB Worldwide, New York, NY 

Officers: Kevin Brady, President; Rosita Tong, VP, Director of Finance; Gord 

Desveaux, EVP, Director of Strategic Planning; Mark Spurr, VP, Director of Client 

Services; Gary Shimizu, VP, Group Account Director; Joanne Belsito, EVP, Managing 

Director Montreal; Michael Ling, Managing Director San Francisco; Steve Benson, 

VP, Production & Studio; Jane Pritchard, Executive Creative Director; Dieter 

Kaufmann, Executive Creative Director Toronto/San Francisco; Ron Hudson, 

Associate Creative Director; Julius Freilich, Media Director; Lynn Beglan, Director 

CRM Development & Integration; Malcolm MacKenzie, Group Account Services 

Director New York. 

Offices: Anderson DDB Health & Lifestyle, 437 Madison Avenue, 20th Floor, New York, NY 

10022, 212-415-3071/Fax 212-415-3424. Anderson DDB Health & Lifestyle, 555 Market 

Street, 8th floor, San Francisco, CA 94105, 415-692-2800/Fax 415-692-280. 

Divisions: Anderson DDB CRM Solutions: direct marketing and mass distribution; Artefact: inhouse 

studio for the production of print and collateral materials; CMED: cont. medical education 

FEATURED WORK 

Product: Self promotion 

Client: Anderson DDB Health & Lifestyle 

Creative/account team: Jane Pritchard, Executive 

Creative Director; Kirk Rubi, Senior Art Director; Ron Bock, 

Senior Copywriter. 

Media team: Julius Freilich, Media Director. 

ARRCO Medical Advertising Marketing 

One Edgewater Drive, Norwood, MA 02062 

Phone: 781-769-7190 • Fax: 781-769-9480 

E-mail: info@ARRCO.com • Web: www.ARRCO.com 

Founded: 1976 

Officers: Jerome Reicher, President. 


2006 2005 

Journals 25.0% 25.0% 

Alternative media 5.0 5.0 






Services: Stakeholder focus: sals/direct marketing related materials preempting sales 

literature, single sponsor publications, exhibit support, and market research.

ASTONE 

2300 Tulare Street, Suite 210, Fresno, CA 93721 

Phone: 559-375-7100 • Fax: 559-375-7101 

E-mail: info@astoneagency.com • Web: www.astoneagency.com 

Founded: 1975 

Officers: Mark Astone, Chief Executive Officer; Steve Farris, Chief Operating Officer; 

Chris Keating, Chief Financial Officer; Kimberly Monday, President, San Diego; Scot 

Crocker, President, Sacramento; David Flanagan, Executive Creative Director. 

Healthcare accounts: Merck Mexico: Diabion, Fuji Film: Medical Division, Ziehm Imaging, 

Cbyon Inc.: Medical Imaging. 


Accounts gained: Merck Mexico: Diabion; Ziehm Imaging. 

Services: Video Production, Web and digital media, branding, public/private partnerships, and 

media planning/buying. 

Offices: ASTONE - San Diego, 3323 Carmel Mountain Road, Suite 2, San Diego, CA 92101. 

ASTONE - Sacramento, 6313 Elvas Avenue, Sacramento, CA 95819. 

Divisions: Consumer/retail, business-to-business, ethnic marketing, public relations, public 

affairs, and creative services 

Avenue A | Razorfish 

417 North 8th Street, 2nd Floor, Philadelphia, PA 19123 

Phone: 267-295-7100 • Fax: 267-295-7101 

E-mail: info@avenuea-razorfish.com • Web: www.avenuea-razorfish.com 

Founded: 2002 

Parent company: aQuantive, Inc., 821 2nd Avenue, Suite 1800, Seattle, WA 98104 

Officers: Clark Kokich, President, Worldwide; Bob Lord, President, East Region; Katy 

Thorbahn, SVP and General Manager; Brad Aronson, EVP. 

Healthcare accounts: Wyeth Pharmaceuticals: Effexor, Enbrel, Lybrel, Premarin, Pristiq MDD, 

Pristiq VMS, Protonix, Torisel, Tygacil; Astra Zeneca: Crestor, Merrem, Pulmicort Respules, 

Pulmicort Turbuhaler, Rhincort Aqua, Symbicort; Johnson & Johnson: Elmiron, First Aid, iBOT, 

Lifescan, Ortho Evra, Ortho Tri-Cyclen Lo, Procrit, Topamax Migraine; Ethicon-Endo Surgery: 

bariatrics; Janssen Pharmaceutica: Invega; McNeil Consumer Healthcare: Nizoral, Motrin, 

Tylenol, Imodium; McNeil JV: Mylicon, Mylanta, Pepcid; McNeil Nutritionals, LLC: Splenda, 

Benecol Chew, diabetes marketing, SunCrystals, Viactiv; McNeil Pediatrics: Concerta; Ortho- 

McNeil, Inc.: Ultram; Roche Labs: Boniva, Tamiflu; Sanofi Aventis: Plavix; Medimmune: FluMist. 

Accounts gained: Astra Zeneca: Symbicort; Wyeth Pharmaceuticals: Pristiq; Wyeth 

Pharmaceuticals: Torisel; Astra Zeneca: Merrem; Johnson & Johnson/McNeil Consumer 

Healthcare: Tylenol; Johnson & Johnson/McNeil Pediatrics: Concerta; Johnson & 

Johnson/McNeil Nutritionals, LLC: SunCrystals; Johnson & Johnson/McNeil Consumer 

Healthcare: Motrin; Johnson & Johnson/McNeil Consumer Healthcare: Imodium; Johnson & 

Johnson/McNeil Skincare: Neutrogena Cosmetics; Johnson & Johnson/McNeil Consumer 

Healthcare: Nizoral; Johnson & Johnson/McNeil Skincare: Clean and Clear; Johnson & 

Johnson/Ortho-McNeil, Inc.: Ultram; Johnson & Johnson/McNeil JV: Pepcid; Johnson & 

Johnson/McNeil JV: Mylanta; Johnson & Johnson/McNeil Skincare: Aveeno Dry Skin; Johnson & 

Johnson/McNeil Skincare: Aveeno Post. Ageless; Johnson & Johnson/McNeil JV: Mylicon; 

Johnson & Johnson/McNeil Nutritionals, LLC: diabetes marketing; Johnson & Johnson/McNeil 

Nutritionals, LLC: Viactiv; Johnson & Johnson/McNeil JV: Mylicon; Johnson & Johnson/Janssen 

Pharmaceutica: Invega; Johnson & Johnson/McNeil Nutritionals, LLC: Benecol Chew; Johnson & 

Johnson/McNeil Skincare: Neutrogena Rapid Clear; Johnson & Johnson/McNeil Skincare: 

Neutrogena TGEL; Johnson & Johnson/McNeil Skincare: Aveeno Sun; Johnson & Johnson: 

Aciphex. 


Accounts lost: Client opted to consolidate the account to one agency; and their advertising 

spend was greatly reduced. 

Services: E-business strategy, digital advertising, Website design and development, intranets 

and extranets, e-mail and search engine marketing, emerging media strategies e-mail and search 

engine marketing, emerging media strategies, and enterprise portal development. 

Offices: Seattle, WA; New York, NY; Atlanta, GA; Chicago, IL; Austin, TX; Boston, MA; Los 

Angeles, CA; San Francisco, CA; Portland, OR; and Ft. Lauderdale, FL 

AXIS Healthcare Communications LLC 

800 Township Line Road, Suite 250, Yardley, PA 19067 

Phone: 215-550-8300 • Fax: 215-497-9910 

E-mail: neil.matheson@axis-healthcare.com • Web: www.axis-healthcare.com 

Founded: 1999 

Officers: Neil Matheson, CEO; Jeff Mullican, CFO; Mike Brown, COO; Kate Mount, 

Director, Valuable Assets; Philip Sjostedt, VP, Strategic Development, AXIS; Shelley 

Williams, President, ApotheCom Associates LLC; David Dunn, Managing Director, 

ApotheCom Yardley; Kevin Kruse, President, AXIOM Professional Health Learning 

LLC; Bianca Ruzicka, Managing Director, Helix San Francisco; Lynn Nye, Managing 

Director, Helix San Diego; Kevin Flynn, Managing Director, Fusion Medical Education 

LLC; B. Reid Connolly, Managing Director & Chief Creative Officer, evoke Healthcare 

Interaction LLC; Mike Hudnall, Managing Director & Chief Client Service Officer, 

evoke Healthcare Interaction LLC; Barbara Landers; Director, Medical Education 

Programs, Curatio CME Institute LLC; Denise LaTemple, VP, Scientific Services, 

Curatio CME Institute LLC. 

Offices: Boston, MA; Exton, PA; Bridgewater, NJ; New York, NY; San Francisco, CA; San Diego, 

CA; and London, England 

BBDO NY 

1285 Avenue of the Americas, New York, NY 10019 

Phone: 212-459-5000 

Parent company: Omnicom Group, Inc. 

AGENCY A-TO-Z 

Blue Diesel 

500 Olde Worthington Road, Westerville, OH 43082 

Phone: 614-540-4226 • Fax: 614-540-3155 

Web: www.bluediesel.com 

Founded: Founded 2004. Acquired by inVentiv Health in 2005. 

Parent company: inVentiv Health, 200 Cottontail Lane, Somerset, NY 08873 

Officers: Kelly Gratz, President; Andrew Crawford, SVP, Operations. 

Healthcare accounts: Boiron: Arnica; Cardinal Health: CardinalHealth.com; Cephalon: Fentora; 

Ethicon: Shaping-Futures.com; GlaxoSmithKline: Levitra; Ideasphere: various vitamins and 

supplements; Insmed: IPLEX; Merck: Gardasil, RotaTeq, Zostavax; Thermo Fisher Scientific: 

Nalgene products; Novo Nordisk: NovoSeven; Ortho McNeil Neurologics: Topamax, Axert, 

Razadyne; TAP Pharmaceuticals: Prevacid, managed markets; Takeda: pipeline product; Par 

Pharmaceuticals: Megace ES; Serono: Rebif. 

Accounts gained: Cardinal Health: CardinalHealth.com; Ethicon: Shaping-Futures.com; Thermo 

Fisher Scientific: Nalgene Products. 

Offices: 41 University Drive, Newtown, PA 18940 

Divisions: Marketing, professional advertising, consumer advertising, branding, media, public 

relations, market research, and medical communication. 

Bodkin Associates, Inc. 

1555 W. Oak Street, Suite 100, Zionsville, IN 46077 

Phone: 317-733-1555 • Fax: 317-733-1545 

E-mail: info@teambodkin.com • Web: www.teambodkin.com 

Founded: 1990 

Officers: Clyde D. Bodkin, President; Deborah Colton, Account Director; Patty 

Salmeron, Account Director. 

Healthcare accounts: Eli Lilly and Company: Humatrope, ReoPro; Semafore Pharmaceuticals. 

Services: Advertising, brand integration, and multicultural marketing-Hispanic marketing. 

BrainWorks Communications LLC 

1010 S. 47th Street, Philadelphia, PA 01943 

Phone: 888-220-2509 

E-mail: thesolution@brainworkscom.com • Web: www.brainworkscom.com 

Founded: 2002 

Officers: Michael Wright, Senior Partner, Copy, Strategic Marketing; Andrew C. 

Murphy, Senior Partner, Design, Technology; Traci Montemurro, Director, Account 

Services. 

Healthcare accounts:Advanced Clinical Concepts: key opinion leader marketing; 

GlaxoSmithKline: health marketing innovations, managed care, emerging Markmts, Altabax; Novo 

Nordisk Inc.: trade marketing, PI maintenance, patient education. 


Accounts gained: Advanced Clinical Concepts; GlaxoSmithKline: Altabax. 


Services: Advertising, promotions, collateral, Web design, programming, Internet marketing, 

and disease management programs. 

JULY 2007 MM&M 145

Brand Pharm 

105 Madison Avenue, New York, NY 10016 

Phone: 212-684-0909 • Fax: 212-213-4694 

E-mail: info@brandpharmusa.com • Web: www.brandpharmusa.com 

Founded: 1977 as RWR; launched as Brand Pharm January 2006 

Parent company: Publicis Healthcare Communications Group, 1675 Broadway, 

New York, NY 10013 

Officers: Kathy Magnuson, EVP, Managing Director; Cathy Fenster, EVP, Creative 

Director; Kelly Hughes, SVP, Group Account Director; Jonathan Brody, SVP, Group 

Account Director; Antoinette Bobbitt, VP, Group Account Director; Marge Nelson- 

Perry, VP, Group Account Director. 


2006 2005 

Journals 15.0% 10.0% 






Healthcare accounts:King Pharmaceuticals: Altace, Glumetza, Thrombin JMI; Galderma: 

Differin, MetroGel, Tri-Luma Cream; Schering-Plough: Garenoxacin; sanofi-aventis: Allegra, 

Allegra D, Allegra Oral Suspension, Nasacort, savaptan; Ross: Similac Infant Formulas, 

Pediasure, Pedialyte; Centocor: Remicade; ConvaTec: skin, wound and ostomy care; 

GlaxoSmithKline: global oncology franchise. 


Accounts gained: King: Altace, Glumetza, Thrombin JMI; sanofi-aventis: Allegra Oral 

Suspension; GlaxoSmithKline: global franchise; Schering-Plough: Garenoxacin. 


Accounts lost: Barrier: Vusion (resigned); Berlex: Campath (lost due to agency consolidation). 

FEATURED WORK 

Product: Thrombin JMI 

Client: King Pharmaceuticals 

Creative/account team: Roy Scott, 

ACD, Art; Cathy Fenster, Creative 

Director; Marge Nelson-Perry, Group 

Account Director; Kristin LaBounty, 

Account Director. 

Why this ad is special: Although 

Thrombin-JMI has been the only standalone 

topical thrombin available for 

over a decade, brand awareness is 

low. This ad introduces a bloodhound 

“JMI” (pronounced “Jimmy”) as an icon for the product. Like a bloodhound, Thrombin-JMI gets to 

the site of the bleeding; providing active hemostasis—where you want it, when you need it. The ad 

is unique among its competitive set, and features a clean design and simple, focused message. 

Bruce Leeb and Company 

17-17 Route 208 North, Fair Lawn, NJ 07410 

Phone: 201-703-6100 • Fax: 201-703-6101 

E-mail: blcinfo@blc1.com • Web: www.blc1.com 

Founded: 1991 

Officers: Bruce Leeb, Chief Executive Officer; Rona Eagle, Chief Operating Officer; 

Elisa Cooper-Broski, President and Chief Branding Officer; John Lewis, Vice 

President, Creative Director; Cynthia Kronish, Controller. 


2006 2005 






Consumer media 5.0 


Managed Care 20.0 

Sales promotion 20.0 

Education 15.0 

New media e-capabilities 15.0 15.0 

Multicultural promotion 10.0 

AGENCY A-TO-Z 

Healthcare accounts:Bayer HealthCare LLC: Trasylol; Talecris Biotherapeutics Inc.: Plasbumin 

(Albumin), Thrombate III. 


Services: Branding, brand navagation, brand marketing, advertising, multicultural marketing, 

media planning and placement, digital media, promotional meetings, conventions, 

communications, direct-to-physician, direct-to-consumer, direct-topatient, interactive multimedia, 

market research, and consulting. 

BVK/g 

250 W. Coventry Court, Milwaukee, WI 53217 

Phone: 414-228-1990 • Fax: 414-228-7561 

E-mail: BGESSERT@bvk.com • Web: www.bvkg.com 

Founded: 2005 

Parent company: BVK, 250 W. Coventry Court, Milwaukee, WI 53217 

Officers: Bob Gessert, President; Tamalyn Powell, SVP; Gloria Mattson, Senior 



Services: Web development, audiovisual, clinician and patient education, public relations, market 

research, patient recruitment and retention. 

Cadient Group, Inc. 

Five Tower Bridge, 300 Barr Harbor Dr., Suite 400, West Conshohocken, PA 19428 

Phone: 484-351-2800 • Fax: 484-351-2900 

E-mail: thethrill@cadient.com • Web: www.cadient.com 

Founded: 2002 

Officers: Steve Wray, CEO and President; Will Reese, Chief Innovations Officer; 

Heather Torak, SVP Global Operations; Greg Lewis, VP, Customer Engagments; Bob 

Holloway, VP, Marketing Strategy; Mark Bogas, VP, Finance; Steve Kipp, VP, Human 

Resources. 


2006 2005 

Conventions/exhibits 25.0% 20.0% 

Interactive Marketing 75.0 80.0 

Healthcare accounts: AstraZeneca: Pulmicordt Respules, Seroquel, Symbicort; Pfizer Inc.: 

Chantix, Lyrica; Shire: Adderall XR, Vyvanse; Novartis: Diovan, Gleevec, Lotrel, Zometa; Johnson 

& Johnson: Band-Aid, Ionsys, Johnson’s Adult Skincare, Listerine, RoC, Stayfree; CSL Behring: 

Helixate FS, Humate P, Vivaglobin, Zemaira. 



Accounts lost: Product went off patent. 

Services: Consulting for e-marketing strategies; Web site development; application 

development; thought-leader extranet services; convention services; media, design, media 

planning and placement services; marketing research and analytics; usability testing; site 

architecture redesign; technical interactive services; search engine marketing; search engine 

optimization; e-mail marketing; and multi-media and video production and editing. Print design, 

direct response programs, relationship marketing programs and acquisition and retention 

programs. 

Offices: New York, California 

Cambridge BioMarketing 

245 First Street, 12th floor, Cambridge, MA 02142 

Phone: 617-225-0001 • Fax: 617-225-0988 

E-mail: info@cambridgebmg.com • Web: www.cambridgebmg.com 

Founded: 2002 

Officers: Steve West, CEO and Chief Creative Officer; Steven Wice, President; Sue R. 

Levy, Partner, Group Account Director; Sean Welsh, Partner, Creative Director/Art; 

Mike Hodgson, Partner, Creative Director/Copy; Sue Klapisch, Partner, Director of 

Operations; m Elgart, Partner, Chief Financial Officer. 

JULY 2007 MM&M 147

AGENCY A-TO-Z 


2006 2005 

Journals 10.0% 15.0% 






Strategic consulting/ 

brand management 15.0 15.0 

Healthcare accounts: Cubist Pharmaceuticals: Cubicin; Shire Human Genetic Therapies: 

Elaprase; Acorda Therapeutics: Fampridine-SR; TolerX Inc.: Dorlizumab, corporate; Oscient 

Pharmaceuticals: Antara; Auxilium/Oscient Pharmaceuticals: Testim; McKesson Corporation: 

corporate brand management; Amgen: corporate; Novartis Institutes for BioMedical Research: 

corporate; Novartis Vaccines & Diagnostics: corporate; Bristol-Myers Squibb: progam for 

Medicare Part D; Together Rx Access: industry program for uninsured patients; Xenogen 

Corporation: IVIS Imaging Systems. 


Accounts gained: Acorda Therapeutics: Fampridine-SR; TolerX Inc.: Dorlizumab/Corporate; 

Oscient Pharmaceuticals: Antara; Amgen: corporate. 


Accounts lost: Auxilium/Oscient Pharmaceuticals: Testim. 

New Hire Detail: Steven Wice, President. 

Campbell-Ewald Health 

30400 Van Dyke Avenue, Warren, MI 48108 

Phone: 586-574-3400 

E-mail: llaurent@campbell-ewald.com • Web: www.health.campbell-ewald.com 

Founded: 1911 

Parent company: Campbell-Ewald (part of IPG), 30400 Van Dyke Avenue, 

Warren, MI 48108 

Officers: Jeffrey Scott, President; Lori Laurent Smith, SVP, Dir.; Angela Zepeda, SVP, 

Management Supervisor LA; Dave Smith, SVP, Management Supervisor; Kendra 

Mazey, SVP, Group Media Dir.; Nancy Wellinger, SVP, Creative Director; Susan 

Ayotte, VP, Management Supervisor; Kristine Nash-Wong, VP, Account Supervisor. 

Healthcare accounts: American Heart Association, Amgen, Environmental Protection Agency - 

Childhood Asthma, Meijer Healthy Living, Shire, University of Michigan Health Systems. 


Accounts gained: Amgen; Meijer Healthy Living; EPA - Childhood Asthma. 

Offices: Los Angeles, CA; Washington DC; Chicago; NY; Atlanta, GA and Dallas TX 

Divisions: Advertising, digital marketing, custom publishing, content development, direct 

marketing, live events, collateral, social media, PR, consumer and corporate brand strategy 

CCA Advertising 

450 W. 15 Street, Floor 6, New York, NY 10011 

Phone: 212-845-5668 • Fax: 212-845-5698 

E-mail: info@ccaad.com • Web: www.ccaad.com 

Founded: 1999 

Parent company: Chandler Chicco Companies, 450 W. 15 Street, Floor 7 

Officers: Helayne Spivak, Chief Creative Officer; Mike Devlin, Executive Creative 

Director; Debbie Sharken, Director of Client Services. 

Healthcare accounts: Genzyme: Carticel; Eli Lilly: special projects. 

Services: We offer a full array of services, and a very unique expertise: the newly emerging 

Wellness market. Our position is “Health Is The New Wealth,” and our focus is helping our clients 

tap into this multi-trillion dollar opportunity. 

New Hire Detail: Debbie Sharken. 

148 MM&M JULY 2007 

FEATURED WORK 

Product: Diabetes PSA 

Client: Novo Nordisk 

Creative/account team: CCA Team: Sabrina Prince, Carolyn 

Gargano, Trip Hosmer, Mike Devlin; Justin Stephens, 

Photographer; Hannah Stouffer, Illustrator/Artist. 

Why this ad is special: Changing diabetes is extremely 

difficult — it continues to be a global epidemic, despite 

widespread attempts at education and awareness. Cuba 

Gooding Jr. stepped up to the plate to shake things up, and to 

light a fire under America’s families with a positive message 

and call to action to change diabetes. 

CCG Metamedia 


Phone: 212-268-2100 • Fax: 212-268-2105 

E-mail: info@ccgmetamedia.com • Web: www.ccgmetamedia.com 

Founded: 1985 

Officers: Steve Rothman, President, Chief Creative Officer; Jeff Bogursky, CEO, CFO; 

Buzz Woods, EVP, Sales & Marketing; Lenny Bishop, SVP, Marketing; Ralph 

Bonheim, VP, Biomedicine; Holly Henry, PhD, VP, Med Ed Strategy; Teresa Day, VP, 

Account Services; Greg Martinelli, VP, Exhibit Technologies. 


2006 

Alternative media 30.0% 



Medical Education 30.0 

Healthcare accounts: Merck: Singulair; Wyeth: Pristiq; Pfizer: oncology, neuroscience, urology, 

cardiovascular; Merck: antiinfective, cardiology; Novartis: oncology; Merck Vaccine Division; 

Bristol-Myers Squibb: oncology; Genzyme; Abraxis; Favrille. 


Services: The “multi-channel med ed” agency, delivering unique integrated medical educational 

and promotional programs for a growing client roster. We develop major award-winning peer-topeer 

and rep-delivered programs for blockbusters and other brands, supporting them at all 

phases of the life cycle. CCG is also a Gold Certified Content Provider for Proscape cClosed Loop 

Marketing programs on tablet PCs. 

Offices: CCG West, 243 N. Union Street, Suite 118, Lambertville, NJ 08530 

The CementWorks, LLC 

641 Sixth Avenue, 5th Floor, New York, NY 10011 

Phone: 212-524-6200 • Fax: 212-524-6299 

E-mail: info@thecementworks.com • Web: www.thecementworks.com 

Founded: 2000 

Officers: Susan Miller, Partner; Rico Viray, Partner; Edward Cowen, EVP, Director of 

Client Services; Peter Zamiska, EVP, Chief Creative Officer. 


2006 2005 

Journals 30.0% 29.0% 




Consumer media 

Branding, strategy 

5.0 4.0 

programs 30.0 30.0 

Healthcare accounts:UCB Pharma, Inc.: Cimzia; J&J-Tibotec Therapeutics: Prezista, TMC 125; 

Sanofi-Aventis/UCB: Xyzal; Targanta Therapeutics, Inc.: Oritavancin; PDL BioPharma Inc.: 

Cardene IV, Cardene SR; Novartis: GenAqua, GenTeal, GenTeal HA, Visudyne, Vitalux; Boehringer 

Ingelheim/Pfizer Inc.: Spiriva; Bayer Diagnostics: Breeze, Contour; Actavis Group: FeverAll; 

Medicis Pharmaceutical Corp.: Restylane; Genosis PLC: Fertell; Eastern Dental: Dental Clinics. 


Accounts gained: J&J-Tibotec: TMC125; Sanofi-Aventis/UCB: Xyzal; PDL BioPharma Inc.: 

Cardene IV, Cardene SR; Targanta Therapeutics, Inc: Xyzal; Medicis Pharmaceutical Corp.: 

Restylane; Eastern Dental: Dental Clinics; Genosis PLC: Fertell. 


Accounts lost: Medco Corp. 

FEATURED WORK 

Product: GenTeal 

Client: Novartis Opthalmics 

Why this ad is special: The new GenTeal 

global advertisement represents the 

foundation for the new GenTeal campaign, 

establishing GenTeal as one of the leading 

brands in the Novartis Ophthalmics portfolio 

and differentiating GenTeal in an extremely 

crowded marketplace. This playful and 

creative ad was a Finalist in the 2006 Rx 

Awards competition.

Centron 

90 Fifth Avenue, 10th Floor, New York, NY 10011 

Phone: 646-722-8999 • Fax: 646-722-8988 

E-mail: infocentron@centroncom.com • Web: www.centroncom.com 

Founded: 2005 

Parent company: HealthSTAR Communications, 1000 Wyckoff Avenue, 

Mahwah, NJ 07430 

Officers: Marcia McLaughlin, President; Michael Metelenis, Chief Creative Officer; 

Maria Fasulo, EVP, Managing Director; Janice Gelfond, EVP, Managing Director; 

Letty Albarran, EVP, Creative Director/Copy; Frederick Rescott, EVP, Creative 

Director/Art. 


2006 2005 

Advertising 50.0% 60.0% 

Branding 15.0 10.0 

Medical education 30.0 20.0 

Relationship marketing 5.0 5.0 

Strategic consultation 5.0 

Healthcare accounts: Barr Laboratories: all products; Duramed: Mircette, Trexall, two new 

product assignments; Eisai: Ontak, Targretin capsules, Targretin gel; Genta: new oncology 

product, Ganite; Pfizer: Aromasin; Millennium: Velcade; Stiefel Laboratories: Podiatry Franchise, 

Soriatane, Mimyx, Verdeso; Solvay-Wyeth-Lundbeck: new schizophrenia product: Solvay: new 

Parkinson’s Disease product. 


Accounts gained: Duramed: two new product assignments; Eisai: Ontak, Targretin capsules, 

Targretin gel; Millennium: Velcade; Stiefel Laboratories: Soriatane, Mimyx, Verdeso; Pfizer: 

Aromasin. 


Accounts lost: Novartis Consumer: Triaminic. 

Services: An exciting agency filled with brand communications specialists who are seasoned 

professionals dedicated to doing what’s right for their cients’ brands. Centron’s senior level 

strategic thinkers are independent, motivated, and entrepreneurial pros who want to work the 

brand and partner with clients to grow their business. Clients not only like what we’re saying, they 

like what we’re delivering - strategic, smart, creative solutions. 

New Hire Detail: Janice Gelfond, EVP, Managing Director: Promotional Medical Education. 

Divisions: Advertising/branding; promotional medical education 

FEATURED WORK 

Product: Podiatry Franchise 

Client: Stiefel Laboratories 

Creative/account team: Letty Albarran, Creative 

Director/Copy; Frederick Rescott, Creative Director/Art; 

Jennifer Hannon, Art Director; Janine Chianese, 

Copywriter; Christopher Mangione, SVP, Management 

Supervisor; Dominic Viola, VP, Account Group 

Supervisor. 

Why this ad is special: This ad is truly one where the 

image communicates it all. The team at Centron gave the 

iconic symbol for partnership a meaningful twist. By 

turning the handshake into a footshake, this ad 

telegraphs Stiefel’s commitment to a partnership with 

podiatry. 

Chameleon 

4 Cambridge Way, East Windsor, NJ 08520 

Phone: 609-448-0560 • Fax: 609-448-1902 

E-mail: swilliams@chameleon-inc.com • Web: www.chameleon-inc.com 

Founded: 1996 

Officers: Dan Thomas, President; Sharon Marshall, Strategic Director; Connie 

Arcury, Creative Director. 


2006 






Healthcare accounts: Pfizer: hypertension; Imclone: corporate; J & J: personal care; 

Pharmagistics: fulfillment; McNeil: analgesics; Novartis: corporate Web; Star Healthcare: 

corporate; American Liver Foundation: NJ Foundation for Aging. 


Accounts gained: Pfizer: hypertension; Imclone: corporate; Select Access; J & J: OB; Shire: 

anti-inflammatory. 


Services: Advertising and creative design, direct marketing, interactive Web services, brand 

development, DTC and DTP advertising, medical writing, trade show graphics and incentives, 

public relations, general collateral. 

Chandler Chicco Agency 

450 W. 15th Street, 7th Floor, New York, NY 10011 

Phone: 212-229-8400 • Fax: 212-229-8496 

E-mail: contact@ccapr.com • Web: www.ccapr.com 

Officers: Robert Chandler, Co-founder and Principal; Gianfranco Chicco, Co-founder 

and Principal. 

Offices: Los Angeles, CA and Washington, DC 

AGENCY A-TO-Z 

Cline Davis & Mann 

220 E. 42nd Street, New York, NY 10017 

Phone: 212-907-4300 • Fax: 212-687-5411 

E-mail: webmaster@clinedavis.com • Web: www.clinedavis.com 

Founded: 1984 

Parent company: Omnicom Group, Inc., 437 Madison Avenue, New York, NY 10022 

Officers: Ed Wise, Chairman and CEO; Carol DiSanto, President; Josh Prince, 

Managing Partner, Chief Creative Officer; Phil Roselin, Managing Partner, Director, 

Business Development; Mark Friedman, Managing Partner, Creative Director, Art; 

Joe Magnemi, Managing Partner, Chief Financial Officer; Erin Ellis, EVP, Co-Director 

of Client Services; Wendi Goodman, EVP, Co-Director of Client Services; Lori Klein, 

EVP, Director of Medical and Scientific Affairs; Ben Ingersoll, EVP, Creative Director, 

Copy; Debra Polkes-Greenwald, EVP, Creative Director, Art; Chris Palmer EVP, Group 

Creative Director. 

Healthcare accounts: Pfizer: Caduet, Eraxis, Lipitor, Rebif, Sutent, Vfend, Viagra, Zeven, Zyvox; 

Novartis: Elidel, Xolair, Indacaterol, TOBI, MFF; Genentech: Rituxan, Lucentis, Raptiva, Xolair; 

Novo Nordisk: Norditropin, Norditropin Cartidges, Levemir, NovoLog, NovoLog Flex Pen, 

NovoLog Mix 70/30, Activella, NovoSeven, Vagifem; Amgen: Aranesp CRI, Aranesp HCV, 

Aranesp Nephrology, Denosumab, Epogen, Mimpara EU, Sensipar; Janssen: Risperdal Consta, 

Risperdal Consta Austism, Invega; Organon: Cerazette, Implanon, Nuva Ring, Sugammadex; 

Solvay: Androgel, Creon; Eisai: Aciphex (interactive & print); Schering-Plough: Asmanex, Foradil, 

Proventil, MFF, TOBI; Abbott Vascular: ML Vision; Serono: Rebif; Allergan: Botox Therautics 

(interactive & print); Scios: Rivaroxaban; Bayer: Rivaroxaban; Valeant: Viramidine; Vistakon: 

Alcaftadine, Vilasta; Ortho-McNeil: Ionsys. 


Accounts gained: Rituxan RA, Asmanex, Proventil, Foradil, MFF, Rivaroxaban, Sugammadex, ML 

Vision, Invega, Risperdal Consta, TOBI, Indacatereol, NVA/NQA, Norditropin, NovoSeven, 

NovoLog Flex Pen, Implanon, Eraxis, Aciphex. 


New Hire Detail: Laura Cruz, SVP, Chief Information Officer; Pam Georges, SVP, Director of 

Facilities & Office Services. 

Offices: Princeton, NJ; Los Angees, CA; and San Francisco, CA 

Divisions: Managed markets, professional, direct-to-patient, mulicultural marketing, interactive, 

relationship marketing, medical and scientific affairs, and account planning. 

CommonHealth 

446 Interpace Parkway, Parsippany, NJ 07054 

Phone: 973-352-1000 • Fax: 973-352-1500 

Web: www.commonhealth.com 

Founded: 1992 

Parent company: WPP, 27 Farm Street, London 

Officers: Matt Giegerich, President and CEO; David Chapman, Managing Partner; 

Meg Columbia-Walsh, Managing Partner; Stacey Singer, Managing Partner; David 

Chapman, acting president, Adient; Michael Parisi, president, Altum; Darlene Dobry, 

JULY 2007 MM&M 149

AGENCY A-TO-Z 

president, Carbon; Julian Green, general manager, CommonHealth London; Dr. Jean 

Marc Mosselmans, European regional president, CommonHealth Paris; Marc 

Weiner, president, Conectics and Qi; Rich Levy, president, Ferguson; Stacey Singer, 

president, HLS; Joe Gattuso, president, MBS/Vox; John Nosta, president, Noesis; 

Meg Columbia-Walsh, president, CommonHealth Consumer Group; Christopher 

Tama, president, ProCom; Shaun Urban, president, Solara. 

Healthcare accounts: Abbott Laboratories, Allergan Inc., Altana, American Regent, Ariad 

Pharmaceuticals, AstraZeneca, Bayer Healthcare Pharmaceuticals (formerly Berlex), Biosense 

Webster, Boehringer Ingelheim, Bristol-Myers Squibb, Cambrex Corporation, CancerCare, Inc., 

Centocor, Inc., Cephalon, Cordis Corporation, CSL Behring (formerly ZLB Behring), Daiichi, 

Daiichi/Lilly, Dava Pharmaceuticals, Dendrite, Duramed Pharmaceuticals Inc., Eisai, Eli Lilly and 

Company, Enzon, Esprit Pharma, Ethicon, Ethicon Endo-Surgery, Forest Labs/Replidyne, 

Genentech, Inc., GlaxoSmithKline, Hoffmann-La Roche Inc., Hospira Inc., INO Theraputics, 

Janssen Pharmaceuticals, Johnson & Johnson, Johnson & Johnson/Merck Consumer 

Pharmaceuticals Co., Johnson & Johnson Wound Management, McNeil Consumer Healthcare, 

MedPointe Pharmaceuticals, Merck & Co., Inc., Myriad Genetics Inc., Novartis Consumer 

Healthcare, Novartis Pharmaceuticals Corporation, Noven/Novagyne, Organon, Ortho Biotech, 

Ortho-McNeil Neurologics, Ortho-McNeil Pharmaceuticals, Inc., OrthoNeutrogena, PDL 

BioPharma, Pfizer, PGSM (global division of J&J), PharmaDerm, PriCara, Procter and Gamble, 

Reckitt Benckiser, Reliant, Roche Laboratories, Sanofi-Aventis, Schering-Plough, Shire 

Pharmaceuticals, TAP Pharmaceutical Products Inc., Visiting Nurse Services of New York, Wyeth, 

Wyeth Consumer Healthcare, Y-Me National Breast Cancer Organization. 

Services: Branding and identity; comprehensive CME; consumer advertising and promotion, 

contract sales/outsourced marketing; experiential marketing; global marketing; interactive 

services; managed care marketing; market research; media planning and buying; medical 

education; professional advertising and promotion; professional and patient education materials; 

publication planning; relationship marketing; research-based consulting; sales training 

communications and development; strategic planning and business development. 

Offices: Adient, 434 Interpace Parkway, Parsippany, NJ 07054; Altum, 444 Interpace Parkway, 

Parsippany, NJ 07054; Carbon, 420 Interpace Parkway, Parsippany, NJ 07054; CommonHealth 

London, 141 Westbourne Terrace, Paddington, London W2 6JR; CommonHealth Paris, 21, rue 

Quentin Bauchart, 75008 Paris, France; Conectics, 426 & 442 Interpace Parkway, Parsippany, 

NJ 07054; Ferguson, 404 Interpace Parkway, Parsippany, NJ 07054; HLS, 402 Interpace 

Parkway, Parsippany, NJ 07054; MBS/Vox, 440 Interpace Parkway, Parsippany, NJ 07054; 

Noesis, 2110 Headquarters Plaza, Morristown, NJ 07960; CommonHealth Consumer Group, 

424 Interpace Parkway, Parsippany, NJ 07054; ProCom, 432 Interpace Parkway, Parsippany, NJ 

07054; Qi, 430 Interpace Parkway, Parsippany, NJ 07054; Solara, 422 Interpace Parkway, 

Parsippany, NJ 07054 and Chanin Building 43rd Floor, 122 East 42nd St., New York, NY 10017. 

Divisions: Adient: full-service professional advertising and promotion agency; Altum: full-service 

professional advertising and promotion agency; Carbon: full-service professional advertising and 

promotion agency; CommonHealth London and CommonHealth Paris: full-service global 

professional and consumer advertising and promotion agencies; Conectics: research and media 

planning services; Ferguson: full-service professional advertising and promotion agency; HLS: 

medical-education services; MBS/Vox: research-based consultancy specializing in physicianpatient 

communication; Noesis: full-service professional advertising and promotion agency; 

CommonHealth Consumer Group: two full-service consumer advertising and promotion, and 

relationship marketing agencies; ProCom: medical-education services; Qi: a full service digital 

agency; Solara: managed care marketing services. 

FEATURED WORK 

Product: Estrasorb 

Client: Esprit Pharma 

Creative/account team: Cindy Johnson, Management 

Supervisor; Scott Watson, Chief Creative Officer; Gail 

Berlese, Creative Director/Art Director; Michele Moss, 

Creative Director/Copywriter. 

Why this ad is special: This campaign “turned over a 

whole new leaf” for Estrasorb, the only soy-based topical 

estrogen lotion, a new and safer option that relieves not 

only the hot flashes suffered by millions of women, but 

also their concerns about estrogen therapy, and 

reinforces that physicians can feel confident prescribing 

it. Thanks to Estrasorb, they can all “Feel Good Again.” 

Compass Healthcare Communications 

14 Nassau Street, Princeton, NJ 08542 

Phone: 609-688-8440 • Fax: 609-688-8399 

E-mail: mail@compasshc.com • Web: www.compasshc.com 

Founded: 2003 

Officers: Peter H. Nalen, President/CEO; Kristin Marvin Keller, VP, Client Services. 

Healthcare accounts: Abbott Laboratories: Advicor, Niaspan; Santarus Inc.: Zegerid; Alexion 

Pharmaceuticals: Soliris; Bristol Myers Squibb: Erbitux, Abilify; Actelion Pharmaceuticals, Inc.: 

Ventavis; Novartis Oncology: Proleukin; Esprit Pharmaceuticals: Sanctura; Synova Healthcare: 

150 MM&M JULY 2007 

Fem-V, Today Sponge; Oscient Pharmaceuticals: Antara; Valeant Pharmaceuticals: Diastat, 

Migranal, Infergen, Zelapar, Tasmar; Boston Scientific: Prolieve; Celgene Corporation: Revlimid. 


Accounts gained: Novartis Oncology: Proleukin; Cotherix (now Actelion Pharmaceuticals Inc.): 

Ventavis; Esprit Pharmaceuticals: Sanctura; Celgene Corporation: Revlimid; Oscient 

Pharmaceuticals: Antara. 


Services: A leading independent, full-service, online marketing agency. We design, implement 

and measure award wining, online marketing programs for our clients in the healthcare industry. 

Our in-depth understanding of who comes online and why ensures our clients best meet the 

distinct information needs of each of their targets in the manner they desire. Using the worlds 

leading analytical technology and our marketing know-how we ensure all of our programs are 

proven successful. 

New Hire Detail: Robert Renjilian, Account Director; Heather Derenthal, Account Supervisor; 

Justin Mathews, Account Supervisor; Christine Robbins, Account Executive; Jeff Friedman, 

Director, Project Management; Justin Shepp, Project Manager; Andrea Asadourian, Marketing; 

Dawn Grulozovic, Administrative Assistant. 

Concentric Pharma Advertising 

71 W. 23rd Street, New York, NY 10010 

Phone: 212-633-9700 • Fax: 212-633-0573 

E-mail: info@concentric-rx.com • Web: www.concentric-rx.com 

Founded: 2002 

Officers: Ken Begasse Sr. Managing Partner, Chief Strategic Officer; Ken Begasse 

Jr. Partner, Director of Client Services; Michael Sanzen, Partner, Creative Director; 

Sayan Ray, Associate Creative Director. 


2006 2005 

Journals 10.0% 20.0% 





Consumer media 

Sales training and 

5.0 10.0 

preparation 5.0 

Healthcare accounts:Bayer Healthcare Pharmaceuticals: Betaseron; Pfizer: Cardura XL, 

Caverject Impulse, Depo Testosterone; DePuy Spine: Charite, Spotlight, Expedium; Mitsubishi 

Pharma America: Corporate, MCI-196; Elixir: Rx Brands; Warner Chilcott: Loestrin 24, Femcon 

Chewable, Taclonex, Doryx; Cobolt: corporate; INO: INOmax. 

Services: A full-service, media-agnostic, strategic marketing and communications firm. Unique 

approach draws strategic insights from in-depth exploration of the beliefs and behaviors of the “3 

P’s,” the key customers who interact during each prescription drug sale: the physician, the patient 

and the plan. The Concentric approach is to consider this customer dynamic in its totality, from 

the onset of strategic planning through execution and program implementation. Fully-integrated 

services employ a multi-channel approach and include: strategic planning, marketing 

consultation, brand development, pre-commercialization planning, U.S. and global marketing 

professional and consumer communications, relationship marketing, patient education and sales 

force support programs. 

New Hire Detail: Ken Moran, Director of Agency Services; Tim Campbell, Group Director, 

Account Services; Chris Henshall, Marketing Consultant. 

Divisions: Concentric Managed Care, Concentric Consumer, Concentric and Consulting 

Elixir Rx: Project Shop 

FEATURED WORK 

Product: Betaseron 

Client: Bayer Healthcare 

Pharmaceuticals 

Creative/account team: Michael 

Sanzen, Creative Director; Sayan Ray, 

Associate Creative Director; Aimee 

Eastwood, Group Supervisor of Copy; 

Ken Begasse Jr., Director of Client 

Services; Amanda Rivera, Account 

Supervisor. 

Why this ad is special: This campaign 

re-launched Betaseron. The image of the 

“axon bomb” reminds physicians how 

devasting MS progression can be. Even in the early stages, a first event can lead to permanent 

disabilty. Physicians must act quickly with the only product proven to reduce the risk for disability. 

When a first event strikes “There’s not a moment to lose and it is not a moment too soon for 

Betaseron.”

Corbett Worldwide Healthcare 

Communications 

211 E. Chicago Avenue, Chicago, IL 60611 

Phone: 312-664-5310 • Fax: 312-649-7232 

E-mail: MarketMovingIdeas@corbett.com • Web: www.corbett.com 

Founded: 1962 

Parent company: Corbett Accel Healthcare Group (an Omnicom Group Co.), 211 E. 

Chicago Avenue, Chicago, IL 60611 

Officers: Elaine Eisen, President; Bob DeBartolo, EVP, Executive Director of Client 

Services; Robin Shapiro, SVP, Executive Creative Director. 

Healthcare accounts: Alcon Consumer Products, Alcon Pharmaceuticals, Alcon Surgical, 

Bristol-Myers Squibb Co., Johnson & Johnson, Otsuka America Pharmaceutical, Procter & 

Gamble Pharmaceuticals Inc., sanofi-aventis. 



FEATURED WORK 

Product: Actonel 

Client: Procter & Gamble Pharmaceuticals Inc./sanofiaventis 

Creative/account team: Account Management: 

Charlie Austin, Kim Robinson; Copy: Joanna Friel- 

Wimmer, Tracy Haak; Art: Tom Dickman, Chris Rudnick; 

Creative Direction: Jerry Coamey. 

Why this ad is special: Bones have stories to tell. 

That’s the inspiration behind this new campaign for 

Actonel. By dramatizing the life her bones have led, this 

idea brings emotion to the clinical risk of fracture for a 

postmenopausal woman with or at risk for 

osteoporosis. In a category full of x-rays and smiling 

patients, these “bone stories” create a unique, yet 

relevant way to communicate Actonel’s fracture risk 

reduction benefit. 

Core-Create, Inc. 

100 Franklin Square Drive, Somerset, NJ 08873 

Phone: 732-748-0433 • Fax: 732-748-0430 

Web: www.core-create.com 

Founded: 1991 

Officers: Ken Ribotsky, President; Dorene Weisenstein, Executive VP, Creative 

Services; Jo Ann Mayer, PhD, Senior VP, Medical Director. 


2006 

Advertising 55.0% 


Corporate Communications 20.0 

Web 2.0 

Healthcare accounts: Coria Laboratories: Cloderm, Cera Ve, Salex, Salex Shampoo, Coria 

Corporate, Coria medical education, 2 products under development; ConvaTec: Aquacel, 

Aquacel Ag, Veriva XC, Hydrofiber, DuoDERM, FlexiSeal FMS, Ostomy Care, Acute Care, 

Sensicare, Wound Therapeutics, 2 products under development; Healthpoint Surgical: Surgicept, 

Triseptin, Actiprep, Exactacain; Sun Biomedical: OraLine, VisuaLine, ProbeLine, BreathScan, new 

product under development; Interactive Video: MobiLAB; King Pharmaceuticals: Altace; Nikon 

Optical USA: Nikon Optical Lenses; Xanodyne Pharmaceuticals: Sales-Incentive Program; Biovail 

Pharmaceuticals Corp.: Drug delivery. 



Divisions: brandkarma, Santa Ana, CA; Alpha & Omega (medical education), Somerset, NJ. 

AGENCY A-TO-Z 

FEATURED WORK 

Product: Salex Shampoo 

Client: Coria Laboratories 

Creative/account team: Dorene Weisenstein 

Cramer Healthcare 

425 University Avenue, Norwood, MA 02062 

Phone: 781-278-2300 

E-mail: info@crameronline.com • Web: www.cramerhealthcare.com 

Founded: 1982 

Parent company: Cramer, 425 University Avenue, Norwood, MA 02062 

Officers: Tom Martin, President/CEO; Rich Sturchio, EVP Creative; TJ Martin, EVP 

Sales & Marketing; Darren Ross, EVP Digital Marketing; Tim Martin, EVP Operations. 

Healthcare accounts: EMD Serono, Inc., US Surgical, Boston Scientific, Bayer Diagnostics, 

Siemens Medical Solutions Diagnostics, Phillips Medical, Smith & Nephew, Candela, Idenix. 


Accounts gained: Biosymposia, Digene. 


Services: A full service digital marketing and event solutions agency specializing in building 

relationships with highly-targeted healthcare audiences. Creates dialogues that engage and ease 

your audience along their personal journeys by developing branded and unbranded programs that 

drive business across the entire brand lifecycle. Services include: brand identity, pre-and postlaunch 

communications, event production, interactive selling tools, relationship/loyalty 

programs, patient compliance and educational tools, Websites and media programs, print, video 

and animation. 

New Hire Detail: Lisa Reilly, VP Heathcare Strategic Planning; Tom Spicer, VP Account Services; 

Emily Bulat, Director Strategic Planning. 

FEATURED WORK 

Product: MSLifeLines.com 

Client: EMD Serono, Inc. 

Creative/account team: Julie Walker, VP 

Account Services; Kathy Walker, VP Strategy and 

Creative. 

Why this ad is special: The newly redesigned 

umbrella site of MSLifeLines.com offers 

convenience to the MS community and Rebif 

(interferon beta-1a) patients. This site offers tips on 

managing the symptoms of MS, injection training 

videos, inspirational stories about living with MS, a 

convenient way to participate in ongoing monthly 

webevents, and much more! 

Crowley Webb and Associates 

268 Main Street, Suite 400, Buffalo, NY 14202 

Phone: 716-856-2932 • Fax: 716-856-2940 

E-mail: jim.hettich@crowleywebb.com • Web: www.crowleywebb.com 

Founded: 1986 

Officers: James Hettich, Chairman/CEO; David Buck, President/Chief Creative 

Officer; Richard Spears, Chief Marketing Officer; Jean Fletcher, Chief Financial 

Officer; James Crowley, VP/Media Director; Jeffrey Pappalardo, VP/Creative 

Director; Ann Caruana, VP/Account Service. 

JULY 2007 MM&M 151

AGENCY A-TO-Z 


2006 2005 








Other 2.0 

Healthcare accounts: AirSep Corporation: medical equipment manufacturer; Associated 

Healthcare: oxygen distribution; Mercy Hospital Foundation; New Life Management & 

Development: senior living communities; Praxis Communications, Inc.: centralized patient 

recruitment for clinical research studies; The Research Center for Stroke and Heart Disease; 

Siemens Corporation: hearing instruments div.; Take Care Health Systems: retail health clinics. 


Accounts gained: AirSep Corporation, Associated Healthcare, Mercy Hospital Foundation, New 

Life Management & Development, Siemens Corporation, Take Care Health Systems. 


Accounts lost: Addition Technology, Aspen Dental, Minrad International. 

Services: Corporate identity, design, interactive, and market research consultation. 

Cummins, MacFail & Nutry, Inc. 

(CM&N Advertising) 

134 West End Avenue, Somerville, NJ 08876 

Phone: 908-722-8000 • Fax: 908-722-2055 

E-mail: ffasano@cmn-adv.com • Web: www.cmn-adv.com 

Founded: 1951 

Officers: Frank Fasano, President; Dominick Cirilli, EVP. 


2006 2005 

Journals 20.0% 25.0% 





Healthcare accounts: Small Bone Innovations: arthroplasty, internal fixation, external fixation, 

tissue technology. Innovative Medical Products: surgical positioners; Care Support of America: 

care coordination; EBI: orthopedics; Olympus America: endoscopy service and repair, 

endoscopic ultrasound; Opt-e-scrip: personalized medicine test; URL Mutual: generic pharma. 


Accounts gained: Olympus America (endoscopy service grp); Opt-e-scrip; Diversified Media Grp. 

Services: Strategic market planning and development, product/corporate positioning, branding, 

Web design and implementation. 

FEATURED WORK 

Product: Olympus Endoscopy Service and Repair 

Client: Olympus America 

Creative/account team: Dom Cirilli, Creative Director; 

Frank Fasano, Copy Supervisor; Merrilee Zigarelli, Account 

Executive. 

Why this ad is special: Client’s objective was to brand the 

service business—a major revenue contributor that lacked a 

strong identity. They wanted to communicate the Olympus 

commitment to excellence. The project put a “face” on this 

important product line, repositioning the service team as a key 

liaison to ongoing customer support: “Our Passion for Quality 

Doesn’t End After the Product is Built.” 

Deutsch Inc. 

111 Eighth Avenue, New York, NY 10011 

Phone: 212-981-7600 • Fax: 212-981-7525 

Web: www.deutschinc.com 

Founded: 1969 

Parent company: Interpublic Group of Companies, 1114 Avenue of the Americas, 

18th floor, New York, NY 10036 

152 MM&M JULY 2007 

Officers: Donny Deutsch, Chairman; Linda Sawyer, CEO; Peter Gardiner, Partner, 

Chief Media Officer; Val DiFebo, President/Deutsch NY; Peter Nicholson, Partner, 

Chief Creative Officer; Mike Duda, Partner, Director of Business Development and 

Corporate Initiatives; Mike Sheldon, President, Deutsch LA; Eric Hirshberg, 

President, Chief Creative Officer, Deutsch LA; Fred Rubin, Partner and Director, 

iDeutsch and directDeutsch. 

Healthcare accounts:Johnson & Johnson, Novartis Worldwide, sanofi pasteur. 

Offices: Deutsch LA 

Divisions: iDeutsch, deutschMedia, designDeutsch, and directDeutsch 

Donahoe Purohit Miller, Inc. 

111 S. Wacker Drive, Suite 4700, Chicago, IL 60606 

Phone: 312-341-8100 • Fax: 312-341-8119 

E-mail: bigideas@dpmadvert.com • Web: www.dpmadvert.com 

Founded: 1985 

Officers: Ahnal Purohit, President/CEO; Monica Noce Kanarek, EVP, Creative; Jay 

Doniger, VP Group Creative Head; Mark Kruger, VP Account Services. 


2006 2005 

Journals 15.0% 20.0% 






Services: Each of DPM’s three divisions is focused on a different aspect of brand building: DPM 

Advertising: a health care agency that offers strategically creative, brand-building advertising and 

education. CPE Communications: a medical communications company, offering medical and 

patient education. Fact Flow Research: a market research firm with qualitative and quantitative 

market research capabilities. These divisions can work together seamlessly for strategic/tactical 

integration, or they can work independently for more targeted support. 

Offices: 84 Headquarters Plaza, West Tower, 6th Floor, Morristown, NJ 07960 

Divisions: DPM Advertising, CPE Communications, and Fact Flow Research. 

FEATURED WORK 

Product: Analpram HC 

Client: Ferndale Laboratories, Inc. 

Creative/account team: Jay Doniger, VP Creative 

Group Head. 

Why this ad is special: Our use of a blushing peach 

allowed us to present the issue of hemorrhoids in an 

acceptable way and brought a new, unforgettable face 

to the issue. Almost instantly, the peach became an 

unforgettable icon for the condition, and it helped 

visualize the convenience and efficacy of Analpram HC 

Singles by happily making its way through everyday 

scenarios. 

Dorland Global Corporation 

One South Broad, 11th Floor, Philadelphia, PA 19107 

Phone: 215-625-0111 • Fax: 215-625-9037 

Web: www.dorland.com • Founded: 1971 

Parent company: Huntsworth Plc, London 

Officers: Harry A. Sweeney, Chairman, Dorland Global Corporation; Maryrita F. 

Sweeney, President / COO, Dorland Global Corporation; Charlie Santangelo, EVP, 

CFO, Dorland Global Corporation; Rich Minoff, President, Dorland Global Health 

Communications; Nancy Long, President, Dorland Global Public Relations.


2006 2005 







Other 7.0 7.0 

Healthcare accounts: Centocor Inc.: Remicade, corporate branding, new product; Procter & 

Gamble: Actonel, Professional PR, PUR Water Filtration; Cephalon, Inc.: Provigil; Wyeth: 

Healthcare Systems, Managed Care, Institutional Care, Pharmacuetical Care, 

Employer/Professional Affairs; Baxter: Aralast; Novartis(vaccines): Fluvirin, Rabavert; Boston 

Scientific (Guidant): cardiac surgery; InterMune: Pulmonology; Mars: new product; Lundbeck: 

Corporate, Serdolect; Ortho Clinical Diagnostics: RhoGham, Veridex; Roche; Valeant: Infergen; 

McNeil: St. Joseph’s Aspirin, Tylenol; Genzyme: Thymoglobulin; GlaxoSmithKline: Arixtra; 

Cyberonics: VNS Therapy; Myogen: Ambrisentan, Darusentan; Abbott Vascular . 



New Hire Detail: Michael Beckerich, EVP Dorland Global Public Relations, New York. 

Offices: New York and San Francisco 

Divisions: Dorland Global Health Communications, Dorland Global Public Relations, and inRx 

Medical Education 

Draftfcb Healthcare 

100 W. 33rd Street, New York, NY 10001 

Phone: 212-672-2300 • Fax: 212-672-2301 

Web: www.fcbhealthcare.com 

Founded: 1977 

Parent company: Interpublic Group of Companies, 1114 Avenue of the Americas, 


Officers: Tom Domanico, Chairman, CEO, Worldwide Creative Director; Dana 

Maiman, President, CEO; Harold Corbran, EVP, Chief Operating Officer; Bill Young, 

EVP, Chier Administrative Officer; Angela Castro, EVP, Director of Strategic 

Planning; Sheri Rosenblatt, EVP, Group Management Director; Mike Guarino, EVP, 

Group Management Director; Tammy Fischer, EVP, Group Management Director; 

Matt Lane, EVP, Group Management Director; Michael Rutstein, EVP, Consumer 

Healthcare. 

Healthcare accounts: Beiersdorf: Aquaphor, Eucerinl; Bristol-Myers Squibb: Ipilimumab, 

Ixabepilone, Reyataz (Global), Sustiva (US/Global); Boehringer Ingelheim/Pfizer: Spiriva; 

Boehringer Ingelheim: Flomax; Centocor: CNTO 1275, Kiacta; Cyberonics: VNS Therapy; 

Gilead/Bristol-Myers Squibb: Atripla; GlaxoSmithKline: Argatroban, Arixtra, Altabax, Augmentin 

XR, Boostrix, Havrix, Infanrix, Pediarix, Twinrix, Bosatria, Imitrex/Trexima, Lamictal, Malarone, 

Valtrex; KOS/Jerini: Icatibant; MedImmune: FluMist, Synagis; Merck: Arcoxia, Cozaar/Hyzaar, 

Fosamax, Januvia/Janumet, Propecia; Neurocrine: Indiplon; Ortho Biotech: Yondelis; Reliant: 

Omacor; Roche: Actemra, CERA; Serono: Gonal F, Pergoveris, Saizen; Talecris: Prolastin. 


Accounts gained: American Express: health savings accounts; BDF Beiersdorf: Eucerin, 

Aquaphor; BMS Virology: Sustiva; Centocor: Kiacta; GSK: Argatroban, Arixtra, Bosatria, Imitrex, 

Trexima; KOS/Jerini Pharmaceuticals: Icatibant; Merck: Januvia, Janumet; Neurocrine: Indiplon; 

Serono: Gonal-f, Pergoveris; Talecris: Prolastin. 


Accounts lost: Abbott: Zemplar; Endo Pharmaceuticals; Frova, Opana; GSK: Wellbutrin XL 

(patent expiry); Merck: Zocor (patent expiry). 

Services: CD-ROMs, closed loop marketing, convention/congress activities, corporate 

branding, customer relationship marketing, direct marketing, direct-to-consumer, direct-topatient, 

e-mail blasts, formulary kits, reimbursement kits, global branding, in-office marketing, 

interactive sales training and communication, life-cycle management, logo development, 

managed care/customer segment marketing, mechanism of action (MOA) videos, media 

(consumer, professional, online), medical education, symposia, dinner meetings, advisory 

boards, publication planning, packaging, patient education, premarket conditioning, premiums, 

product branding, professional advertising and promotion, sales force communications — rep 

training/motivational programs, sales materials and collateral, scientific resource centers, 

starter kits, strategic planning/market research, Web design and programming. 

New Hire Detail: In 2006 we were very fortunate to hire Harold Corbran as our new COO. He 

brings a wealth of pharma experience from both the client and agency side, most recently leading 

many business units (diversified services) at Euro RSCG and including over 20 years at Parke- 

Davis. His role will be to help guide Draftfcb Healthcare’s expansion into new opportunities in 

pharmaceutical marketing including spearheading our focus on innovation and commitment to 

speaking to each healthcare professional as individually as possible. We have also hired a CAO, 

Bill Young, a very seasoned industry executive who started in the first quarter of ‘07. Bill spent 

AGENCY A-TO-Z 

many years at a sister IPG company Lowe Healthcare. He will be charged with recruitment, 

retention and training for all of the offices within the Draftfcb Healthcare network, US and global. 

Other extremely significant hires include Matt Lane who is EVP, Managing Director of our Project X- 

Ray Agency located at 150 East 42nd St., NYC. Matt was most previously leading his own start-up 

agency and prior to that had spent many years at CDM in senior management. Our most recent 

hire, Donna Wolff, PhD, joined ProHealth, our medical education company as Director of Medical 

Strategic Affairs. Most recently she was at a sister agency within the IPG network and prior to that 

had been at Grey Healthcare. 

Offices: Project X-Ray is the full-service AOR for some of Pfizer’s major blockbusters (both US 

and global).Draftfcb Healthcare collaborates with Draftfcb Worldwide, a renowned consumer 

agency with a presence in New York and globally, on DTC assignments when appropriate. 

Divisions: A series of subsidiary units operate within Draftfcb Healthcare: ProHealth — our 

medical education division, headed by Ellen Wasserman; CSM — our customer segment 

marketing group, headed by Ann Stuchiner; TPM — our DTP, TouchPointSM marketing group 

headed by Joe Rukeyser, PhD; strategic planning, led by Angela Castro, PhD; ethnic/specialty 

marketing, also led by Angela Castro; and our DTC and interactive groups, led by Mike Rutstein. 

One of our newest subsidiary units is Connect Tech, dedicated to closed loop marketing. This 

division consists of over 15 skilled individuals highly proficient in all closed loop marketing 

platforms (i.e. Proscape, Exploria, Skura programming platforms). Rated Rx which specializes in 

interactive motion graphics including web design. Another subsidiary unit launched in 2006 was 

The Clinic which is our Express Studio Division. Two other divisions operating under the Draftfcb 

Healthcare umbrella are Level One, dedicated to healthcare professional relationship marketing 

and our Innovate to Invigorate Council. Level One was born out of the Draft FCB merger. From 

Draft, we acquired the proven strategic methodologic, technical and analytical compentencies for 

which Draft is renowned (in the consumer world) with the tremendous understanding of the 

professional healthcare realm which obviously exists at FCB HealthCare. Our Innovate to 

Invigorate Council is our internal initiative to turn big ideas into behavior changing innovations. This 

council interfaces regularly with the IPG Emerging Media Lab to evaluate and leverage all new 

media for our clients. 

FEATURED WORK 

Product: Atripla 

Client: Gilead/BMS 

Creative/account team: Mary 

Dickson, SVP, Creative Director, Art; 

Nina Padukone, SVP, Creative Director, 

Copy; Greg Hansen, VP Group Art 

Supervisor; Rafael Lena, Group Copy 

Supervisor; Tammy Fischer, EVP, Group 

Management Director; Karl Tiedemann, 

VP Account Group Supervisor; Jason 

Fajardo, Account Supervisor; Tiffany 

Wood, Sr. Account Executive. 

Why this ad is special: The WholeHaarted campaign, supports the launch of the first and only 

single tablet regimen in the history of HIV. The WholeHAARTed campaign is an expression of the 

Atripla benefit of unprecedented efficacy, tolerability and convenience all in a single pill. The 

campaign is a standout because the bright saturated red color and bold graphic copy treatment 

project the brand personality and reflect the exceptionally high level of optimism and expectations 

that HCPs and patients associate with the brand. The campaign has helped propel Atripla to # 1 

Rxd HIV therapy within a few months. 

Dudnyk 

100 Tournament Drive, Suite 214, Horsham, PA 19044 

Phone: 215-443-9406 • Fax: 215-443-0207 

E-mail: fpowers@dudnyk.com • Web: www.dudnyk.com 

Founded: 1993 

Parent company: CommCor, Inc., 100 Tournament Drive, Suite 214, Horsham, PA 

19044 

Officers: Ed Dudnyk is the majority owner and CEO. The agency is managed by the 

following dynamic group of agency veterans: Lorna Weir, President; Barry 

Schmader, EVP, Creative Director; Frank Powers, EVP, Management Supervisor; Dr. 

Christopher Tobias, SVP, Scientific & Strategic Services; Chuck Jeffries, VP, Creative 

Director, Art. 

Healthcare accounts: Shire: Carbatrol, Equetro; Medtronic: AneuRx AAA Stent Graft, Talent AAA 

Stent Graft, Talent TAA Stent Graft, Valiant TAA Stent Graft, Endeavor DES Stent Graft, InterStim 

Therapy; Advancis: Keflex 750 mg; Fujirebio Diagnostics, Inc.: new product; TAP 

Pharmaceuticals: Lupron Depot; Merck & Co., Inc.; Arcoxia; OraPharma: Arestin, new product 

launch, corproate; Forest Labs: Lexapro; ZLB Behring: Rhophylac; Fujirebio Diagnostics, Inc.: 

corproate; OSI Pharmaceuticals: corporate; OmniSonics: resolution system. 


Accounts gained: Advancis: corporate, Keflex 750 mg; ZLB Behring: Rhophylac ITP; 

OraPharma: new product launch; Merck & Co., Inc.: Arcoxia; Merck & Co., Inc.: Cosopt; 

Medtronic:Talent AAA Stent Graft, corporate; OraPharma: corporate. 


Accounts lost: MMRF (project complete); PediaMed (company eliminated sales and Marketing). 

Services: Media, interactive, scientific support, pre-launch Phase II/III positioning and message 

development, and animal health expertise. 

JULY 2007 MM&M 153

AGENCY A-TO-Z 

Divisions: AD-Tech, located in Hollywood, FL, is a sibling agency. AD-Tech is entirely independent 

of Dudnyk and focuses on the diagnostics and instrumentation markets. VIRTU Interactive, 

located within the Dudnyk complex in Horsham, PA, provides our interactive capabilities. VIRTU 

designs and builds websites for a number of Fortune 500 companies and provides interactive 

services for many of our healthcare clients. They are also the designers of the Dudnyk website 

www.dudnyk.com. Bliss, Gouverneur & Associates handles our public relations capability. Bliss 

PR is a business-to-business and healthcare-oriented public relations firm, providing services to 

clients from their headquarters in New York City, NY. Our international presence is represented by 

a successful global alliance that has been in place for two years with a company called Surie Creo. 

Surie is an international brand and communications consultancy located in London, UK. They 

focus on branding and brand architecture for pharma and consumer package good companies. 

FEATURED WORK 

Product: Brand Seasoning 

Client: Dudnyk Self-Promotion 

Creative/account team: Barry Schmader, EVP, Executive 

Creative Director; Chuck Jeffries, VP, Creative Director, Art; 

John Kemble, Assoc. Creative Director, Art; Mike Hawkins, Art 

Director; Frank X. Powers, EVP, Management Supervisor. 

Media team: Dora Shankman, Media Specialist. 

Why this ad is special: The agency’s new self-promotion 

campaign uses a series of uncluttered visuals that 

demonstrate powerful dominance of the color red while 

projecting a message about how Dudnyk can boost any brand. 

echo Torre Lazur 

120 Eagle Rock Avenue, East Hanover, NJ 07936 

Phone: 973-884-4707 • Fax: 973-884-4749 

E-mail: joe.poggi@mccann.com • Web: www.echo-tl.com 

Parent company: McCann Healthcare Worldwide, Parsippany, NJ 

Officers: Marci Piasecki, Chairman of the Board, Torre Lazur McCann Healthcare; 

Joe Poggi, President; Juan Ramos, EVP/Executive Creative Director, Art; Tracy 

Blackwell, EVP/Executive Director, Copy; Beth Beck, SVP/Account Director. 


2006 2005 

Journals 20.0% 10.0% 





Healthcare accounts: Ethicon Endo-Surgery; GlaxoSmithKline: Cervarix, Fluarix, Relenza; Kos 

Pharmaceuticals: Niaspan; Roche Laboratories: Kytril; Sepracor: Brovana, Lunesta, Lunesta and 

Xopenex organized customer groups, Xopenex HFA, Xopenex UDV; UMDNJ/The Cancer Institute 

of New Jersey. 


Accounts gained: Sepracor: Lunesta; Kos: Niaspan; GSK: Cervarix, Fluarix, Relenza. 


Accounts lost: Roche: Pegasys. 

Services: We have a full-service managed markets group as well as a multimedia department in 

East Hanover to allow for the successful integration of these important services into core brand 

and corporate activities. In addition to traditional agency offerings, Echo has an internal team 

dedicated to organized customers and interactive communications. 

New Hire Detail: Jesse Johanson, SVP/Account Director. 

Offices: Parsippany, NJ; New York, NY 

FEATURED WORK 

Product: Brovana 

Client: Sepracor 

Creative/account team: Tracy Blackwell, Juan Ramos, 

Jesse Johanson, John DePalma, Anthony Grecco, Christie 

Vergalito, Beth Owens. 

Why this ad is special: Many patients with chronic 

obstructive pulmonary disease (COPD) receive their 

bronchodilator therapy through a nebulizer. Before the 

launch of BROVANA, the only nebulized COPD therapies 

available were short-acting agents. BROVANA represents a 

real advance in that it is the first and only long-acting 

bronchodilator available for patients with this disease. This 

journal ad announces to physicians that BROVANA truly 

opens up a new possibility for patients, and goes on to present the excellent efficacy and safety 

profiles of this important new product. 

154 MM&M JULY 2007 

ENA Marketing/Advertising 

788 Shrewsbury Avenue, Suite 101, Tinton Falls, NJ 07724 

Phone: 732-389-6400 • Fax: 732-389-8282 

E-mail: agency@ena-inc.com • Web: www.ena-inc.com 

Founded: 1985 

Parent company: Edward Newland Associates, Inc., 788 Shrewsbury Avenue 

Suite 101, Tinton Falls, NJ 07724 

Officers: Ned Newland, CEO; Ted Newland, President, COO. 


2006 2005 

Journals 30.0% 15.0% 







Services: Full service promotion (Web services, advisory boards, symposia, journal advertising, 

production, fulfillment, creative, copy) consumer and professional med ed (CME and non-CME). 

Offices: Bonita Springs, FL 

Divisions: ENA Marketing/Advertising, ENA Healthcare Communications, and ProMed Institute 

EPIC Brand Communications 

27071 Aliso Creek Road, Suite 240, Aliso Viejo, CA 92656 

Phone: 949-215-9600 • Fax: 949-215-9550 

Web: www.epicbc.com • Founded: 1995 

Officers: Steve Johnson, EVP; Doug Newbry, President. 


2006 2005 

Journals 15.0% 15.0% 







Medical Education 5.0 10.0 

Healthcare accounts: Biogen Idec: Zevalin; Beckman Coulter: biomedical research division; 

Dako; Honeywell HomMed; Vestara; Musculoskeletal Transplant Foundation; BioVentrix; 

PhotoMedex: ProCyte; Neomatrix; Clearant. 


Accounts gained: Honeywell HomMed; Musculoskeletal Transplant Foundation; PhotoMedex: 

ProCyte. 


Services: Full service healthcare communications firm offering brand strategy, integrated 

communication development, media planning, professional communications, digital 

communications, medical education, and direct-to-patient advertising. 

FEATURED WORK 

Product: MoFlo XDP 

Client: Dako 

Creative/account team: Doug Newbry, Creative 

Director; Steve Finkelstein, Senior Copywriter; Steve 

Johnson, Account Supervisor. 

Why this ad is special: This ad positions Dako’s 

maverick vision and leadership in cell-based oncology 

diagnostics as world class.

AGENCY A-TO-Z 

Estudio Ray 

5555 E. Van Buren, #105, Phoenix, AZ 85008 

Phone: 602-840-1580 

E-mail: strategy@estudioray.com • Web: www.estudioray.com 

Euro RSCG Life 

200 Madison Avenue, New York, NY 10016 

Phone: 212-532-1000 • Fax: 212-213-0449 

Web: www.eurorscglife.com 

Parent company: Havas, Paris, France 

Officers: Doug Burcin, Co-CEO, Euro RSCG Life North America; Donna Murphy, Chief 

Operating Officer; Michel Nakache, CEO, Euro RSCG Life Europe and Asia/Pacific; 

Ed Stapor, Co-CEO, Euro RSCG Life North America. 

Offices: Euro RSCG Life Chelsea, Euro RSCG Life LM&P, Euro RSCG Life LM&P Chicago, Euro 

RSCG Life MetaMax, Euro RSCG Life PR, Euro RSCG Life StratStar, Euro RSCG Life x2, Meeting 

Planning Center 

Euro RSCG Life Chelsea 

75 Ninth Avenue, New York, NY 10011 

Phone: 212-299-5000 • Fax: 212-299-5050 


Founded: 2003 

Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10001 

Officers: Ed Stapor, Co-CEO, North America; Pamela Pinta, Managing Director; 

Scott Tanelli, EVP, Creative Officer, Art; Steven Nothel, EVP, Director of Client 

Services; John DeFranco, EVP, Director of Client Services. 

Healthcare accounts:Boehringer Ingelheim: Micardis, Micardis HCT; Celegene Corporation: 

Revlimid, Thalomid; GlaxoSmithKline: Casopitant, Pazopanib; Wyeth: Effexor XR, Enbrel, Pristiq 

(VMS/MDD), Protonix, Zosyn; Shire US, Inc: Lialda/Mezavant; Savient: Peg-Uricase. 


Accounts gained: Wyeth: Enbrel; Savient: Peg-Uricase. 


Services: A full-service healthcare agency that includes consumer, audiovisual capabilities as 

well as market research and strategic planning. Through our x2 division we also offer medical 

education, CME, and interactive. 

Divisions: Euro RSCG Life Oncologix 

FEATURED WORK 

Product: Revlimid 

Client: Celgene 

Creative/account team: Amadeus Dimas, 

Creative Director; Rick Peets, Assoc. 

Creative Director; Malcolm Hall, Creative 

Director; Jean Jacoby, Assoc. Creative 

Director; Jeff Gruenglas, Copy Supervisor; 

Scott Tanelli, Chief Creative Officer; John 

Timmins, EVP/Managing Director. 

Why this ad is special: The Revlimid 

“Parabola” is an innovative campaign 

designed to launch this paradigm-changing 

and eagerly awaited oncology product over several indications to the Healthcare Professional. 

The core Revlimid parabola graphic is highly campaignable: it represents “universal ideas” with a 

globe, a sail, a beacon of light, and a butterfly. Yet, overall branding integrity is maintained for 

each execution. 

Product: Corporate 

Client: Wyeth Neuroscience 

Creative/account team: Lisa Lim, Sr. 

Writer; Jason Pacheco, Art Supervisor; 

Sung Rno, Creative Director; Julian 

Molesso, Creative Director; Eric Morse, 

VP, Account Group Supervisor. 

Why this ad is special: This print 

campaign creates a higher profile for the 

Wyeth Neuroscience group within the CNS 

Healthcare community. Using provocative 

copy and editorial photography to 

emphasize the emotional side of mental 

health research, this campaign draws attention to the real benefits of a strong CNS pipeline: 

changing everyday lives. 

156 MM&M JULY 2007 

Euro RSCG Life LM&P 

200 Madison Avenue. New York, NY 10016 

Phone: 212-251-7901 


Founded: 1980 


Officers: David M. Paragamian, President; Robert Levine, EVP, Managing Director; 

Frank Cotugno. EVP, Executive Creative Director; Steve Bertuzzi, VP, Director of 

Operations. 

Healthcare accounts: Pfizer: Lyrica, Xalatan, Chantix, Genotropin, Maraviroc; Wyeth: Prevnar, 

Prevenar; Talecris: Gamunex, corporate; Boston Scientific: Taxus patient compliance; Femme 

Pharmaceuticals: new products. 


Accounts gained: Boston Scientific, Femme Pharmaceuticals. 


FEATURED WORK 

Product: HIV/AIDS Division 

Client: Pfizer 

Creative/account team: Audrey Naversen, Group Art 

Director; Carolyn Hamilton, Copy Supervisor; Mark 

Arnold, Management Supervisor. 

Media team: Nancy Calamito, Assoc. Media Director. 

Why this ad is special: In this corporate ad for Pfizer’s 

HIV/AIDS division, it seemed appropriate to link Pfizer’s 

creativity in fighting HIV through novel therapies and 

community partnerships to the creativity of the HIVpositive 

artist Joe Average. His message of hope for all 

people living with HIV/AIDS is one that Pfizer shares. This 

ad was meant to applaud creativity in all its forms. 

Euro RSCG Life LM&P Chicago 

36 E. Grand Avenue, Chicago, IL 60521 

Phone: 312-640-3190 • Fax: 312-640-3219 

E-mail: skip.thurnauer@eurorscg.com • Web: www.eurorscglife.com 

Founded: 2002 

Parent company: Euro RSCG Life, 200 Madison Avenue, New York, 10016 

Officers: Chicago Executive Management Committee: Skip Thurnauer, Managing 

Director; Larry Farkos, Group VP, Director of Operations; Rich Angelini, Group VP, 


Healthcare accounts: Evanston Northwestern Healthcare: corporate communications; 

Meridian Medical Technologies: DuoDote; Boston Scientific: TAXUS Express2 Stent; Organ 

Recovery Systems: LifePort; Bowman Medical Research: corporate communications; Hollister 

Wound Care: corporate; Gelita Health Initiative: CH Alpha professional promotion. 


Accounts gained: Evanston Northwestern Healthcare: corporate communications; Boston 

Scientific: TAXUS; Organ Recovery Systems: LifePort; Bowman Medical Research: corporate. 


Accounts lost: King Pharmaceuticals Canada. 

FEATURED WORK 

Product: Ravinia 

Client: Evanston Northwestern Healthcare 

Creative/account team: Rich Angelini, Creative Director; 

Brendan Gately, Assoc. Creative Director/Writer; Matt 

McIntyre, Art Director; Doug Fox, Account Executive. 

Why this ad is special: Evanston Northwestern 

Healthcare’s connection to their community is strong, so 

running an ad in the program for the nearby Ravinia music 

festival was obvious. What wasn’t so obvious was how the 

team would show the connection between a healthcare 

system and the music and musicians of the festival.

Euro RSCG Life MetaMax 

200 Madison Avenue, 7th Floor 


Phone: 212-726-5050 • Fax: 212-726-5070 



Officers: Doug Burcin, Co-CEO, North America; Julie Monroid EVP, Managing 

Director; Tony Pisciotta EVP, Director of Client Services; Eric Pluckhorn SVP, 

Management Supervisor; Steve Bertuzzi VP, Director of Creative Operations; Lori 

Spielberger, EVP, Chief Creative Officer; Julien Jarreau EVP, Chief Creative Officer; 

Joanna Maleszweski, Human Resources Generalist. 

Healthcare accounts: Biogen Idec: Tysabri; Endo Pharmaceuticals: Lidoderm, Synera; 

GlaxoSmithKline: casopitant, pazopanib; Lev Pharmaceuticals: C1-INH; Nektar: new product; 

sanofi-aventis: Apidra, Lantus, OptiClik, SoloStar, Lovenox. 


Offices: Euro RSCG Life MetaMax, NJ. 

FEATURED WORK 

Product: Tysabri 

Client: Biogen Idec 

Creative/account team: Account: 

Kathy Coogan, SVP, Group 

Management Supervisor; Carla 

Silverman, VP, Account Supervisor; 

Suzanne Newell, VP, Account 

Supervisor; Tony Pisciotta, EVP, 

Director of Client Services. Creative, 

John Born, VP, Group Copy Supervisor; 

Diane Martin, VP, Group Art Supervisor 

(no longer with the company); Lori 

Spielberger, EVP, Chief Creative Officer; Julien Jarreau, EVP, Chief Creative Officer; Frank 

Cotugno, EVP, Exec. Creative Director. 

Why this ad is special: This ad positively positions the return of Tysabri, an MS therapy 

voluntarily withdrawn after 3 patients developed a rare viral brain infection (PML). It 

communicates the emotional benefit (patients’ ability to reach their hopes) behind the key 

differentiating feature (superior efficacy) using an art style unique to the category. 

Euro RSCG Life x2 

200 Madison Avenue, 2nd Floor, New York, NY 10016 

Phone: 212-251-8800 • Fax: 212-251-8819 

E-mail: askx2@eurorscglife.com • Web: www.eurorscglifex2.com 


Officers: Jeff Hoffman, Managing Director of Client Services; Gene Cavazos, Chief 

Marketing Officer; Terry Gallo, Chief Creative Officer; Frank Buchner, Chief 

Technology Officer; Michelle Savaglio, Chief Operations Officer. 

Healthcare accounts: Abbott: Omnicef; Biogen: Avonex, Tysabri; Bristol-Myers Squibb: Atripla, 

Baraclude, Sustiva; Combe: Vagisil; Genentech: Lucentis, Raptiva, Xolair; Novartis: Tekturna; 

Ortho-McNeil: Concerta, Procrit; sanofi aventis: Apidra; Lantus, Lovenox; Talecris: Gamunex, 

Plasbumin, Prolastin, Thrombate; Warner Chilcott: Femcon, Loestrin. 

Services: Euro RSCG Life recently consolidated five of its healthcare communications divisions 

into one collaborative unit named x2. This consolidation represents a “first” in the industry for an 

agency network. A “brains without borders” concept, x2 combines the strengths of Euro RSCG 

Life Adrenaline, Interaction, Lightning Communications, ManagedEdge, and Medical Education to 

provide clients with a comprehensive solution from a single company. This innovative 

consolidation offers DTC, DTP, medical education, digital, and managed care marketing. At the 

core of x2 is collective data management expertise, which will leverage the most profitable 

consumer relationship-marketing programs across all targets and communications channels. 

Divisions: DTP, digital, medical education, and managed markets 

FEATURED WORK 

Product: Lovenox 

Client: sanofi-aventis 

Creative/account team: Creative: John 

Berzolla, Creative Director; Sean Kelly, 

Art Director — Offline; Marissa Kraft, 

Copywriter; Chad Martin, Art Director — 

Digital; Kelly Denato, Junior Art Director 

— Digital. Account: Michael Collins, VP 

Account Director; Tricia Kieran, VP 

Account Supervisor; Daniel Xavier, 

Account Supervisor; Lindley Harding, 

Account Supervisor; Andrew Provenzano, Sr. Account Executive; Angelique Haddock, Account 

Coordinator. 

Why this ad is special: The Know Your Risk Awareness campaign brought attention to 

consumers about the signs, symptoms, and risk factors for deep vein thrombosis (DVT blood 

clots). Executed through a series of direct mail and email packages and a focus on specific 

aspects found to be of greatest interest to these patient, consumers learn about the seriousness 

of the condition and the benefits of protection with Lovenox. 

Product: World AIDS Day 

Client: Bristol-Myers Squibb 

Creative/account team: Account Team: Richard Marshall, 

Director Client Services; Scott Tucker, Group Account 

Supervisor; Katie McCollough, Account Executive. Creative 

Team: Terry Gallo, Chief Creative Officer; Stephen Dolleck, 

Creative Director/Art Director; Daniel Crumrine, Copywriter. 

Why this ad is special: Light to Unite is a Bristol-Myers 

Squibb sponsored World AIDS Day event, inviting people 

touched by HIV/AIDS to join a growing community showing 

their support in the fight against HIV/AIDS in the U.S. Based 

on this powerful campaign, almost 2 million people lit virtual 

candles online November-December 2006. 

Expect Advertising, Inc. 

1033 Route 46, Clifton, NJ 07013 

Phone: 973-777-8886 • Fax: 973-777-4703 

E-mail: info@expectad.com • Web: www.expectad.com 

Founded: 1999 

Officers: Ravi Sachdev, President; Michael Elder, VP Operations; Susan Levant, VP 

Creative Director; Phil Brody, PhD, Medical Consultant; Edward Prins, MD, Medical 

Director. 

Healthcare accounts: Edwards Lifesciences, Cordis Endovascular, AstraZeneca, Third Wave 

Technologies, B. Braun, Baxter Healthcare. 

Divisions: Medicast, medical education provider; Expect Direct, direct marketing; Expect Web, 

interactive design and marketing; Ifufillments, fufillment and logistical support; and Expect 

Displays, trade shows. 

FEATURED WORK 

Product: Carpentier-Edwards Heart Valve Rings 

Client: Edwards Lifesciences 

Creative/account team: Susan Levant, Rachel Buttera, 

John Hetherington, Tom Pinni and Ravi Sachdev. 

Media team: Alex Andreani. 

Why this ad is special: Edwards Lifesciences wanted to 

communicate the new 2006 AHA Guidelines which showed 

that treating the right side of the heart is very important in 

extending the lives of patients living with valvular heart 

disease. Up until now, the physicians have been primarily 

treating the left side. The “Whole Heart” campaign focuses 

on treating the left as well as the right side of the heart. The 

campaign is receiving excellent feedback from the target 

audience and the client. 

Fister Lauberth, Inc. 

275 Union Boulevard, 17th Floor, St. Louis, MO 63108 

Phone: 314-367-5600 • Fax: 314-367-2288 

E-mail: Jmaurer@fisterlauberth.com • Web: www.FisterLauberth.com 

Founded: 1988 

Officers: Amy Fister, Principal; Jennifer Maurer, Marketing Manager; Kristen Templin, 

Marketing Manager; Lynn LaChance, Managing Director. 


2006 

Journals 30.% 





AGENCY A-TO-Z 

JULY 2007 MM&M 157

AGENCY A-TO-Z 

Healthcare accounts: Mallinckrodt Pharmaceuticals, Wolters Kluwer Health, CHAN Healthcare 

Auditors, St. Elizabeth’s Hospital, St. Genevieve Hospital, Ascension Health, Mercy Health 

Systems, Mercer Retina & Vitreous Consultants. 


Accounts gained: Wolters Kluwer Health. 

Services: Strategic marketing planning, name/tagline generation, logo design, media planning 

and placement, advertising, Web design, electronic media, and sales and marketing collateral. 

FEATURED WORK 

Product: Medi-Span 

Client: Wolters Kluwer Health 

Creative/account team: Jennifer Weis, Art Director; Teresa 

Connor, Production Coordinator. 

Media team: Jennifer Maurer, Marketing Manager. 

Why this ad is special: In publications where it is a challenge 

to break through the clutter, this ads dramactic color pallette 

and design pops off the page. The messaging is direct and to 

the point drawing readers into the benefits of partnering with 

the brand. All supported by a visual that reenforces the overall 

brand essence the power of Medi-Span. 

Flashpoint Medica 

158 W. 29th Street, New York, NY 10001 

Phone: 212-894-9750 • Fax: 212-894-9751 

E-mail: info@flashpointmedica.com • Web: www.flashpointmedica.com 

Founded: 2005 


Officers: Charlene Prounis, Managing Partner; Risa Bernstein, Managing Parnter; 

Helen Appelbaum, Partner; Steve Frederick, Creative Director. 


2006 2005 

Journals 30.0% 30.0% 





Patient education 10.0 

Healthcare accounts: Genentech: Herceptin; UCB, Tussionex; Enzon: Abelcet; Indevus 

(formerly Valera): Valstar, Supprelin; Noven: Vivelle-Dot; Genentech: Rituxan projects; Integra Life 

Sciences: Mozaik; Forest: Minalcipran proects; Lexapro projects. 

Accounts gained: Enzon: Abelcet; Indevus: Supprelin; Genentech: Rituxan RA projects; Forest: 

Minalcipran & Lexapro project. 


Accounts lost: Completed project on Niravam. 

Services: Doctor-patient encounter, DTP, interactive, sales training, video, thought leader 

development, advisory boards, and promotional medical education. 

New Hire Detail: Steve Frederick, SVP, Creative Director. Hired from Ogilvy Healthworld where 

he was creative director for 15 years. 

Media team: Dora Shankman. 

FEATURED WORK 

Product: Mozaik and 

Herceptin 

Client: Integra for 

Mozaik and Genentech 

for Herceptin 

Creative/account 

team: Mozaik: Nadia 

Solomon, Sr. Art 

Director; Kerry Baker, 

VP, Copy Supervisor. 

Herceptin: Nadia 

Solomon, Sr. Art 

Director; Kerry Baker, 

VP, Copy Supervisor. 

Why this ad is special: For Mozaik: Mozaik, as a spinal fusion product, helps to bridge the newly 

inserted bone cells into the spinal column to build strong bone after spinal fusion surgery. The 

bridge imagery works to showcase the strong foundation that is being rebuilt because of Mozaik. 

Herceptin imagery showcases real women with HER 2+ breast cancer. 

158 MM&M JULY 2007 

GCG Healthcare 

1612 Summit Avenue, Suite 410, Fort Worth, TX 76102 

Phone: 817-332-4600 • Fax: 817-332-4184 

E-mail: info@gcgadvertising.com • Web: www.gcghealthcare.com 

Founded: 1973 

Officers: Scott Turner, CEO; Neil Foster, President; Cameron McDonald, Group 

Director; Jake Yarbrough, Group Director. 


2006 2005 

Journals 20.0% 25.0% 







Healthcare accounts: Misys Healthcare Systems: EMR; Sogeval Laboratories: Douxo, Actis- 

Omega; Medicis Phramaceutical Corp.: Vanos; DPT Laboratories: corporate; HealthPoint Ltd.: 

Surgicept, Triseptin, ActiPrep, Oasis; DFB Pharmaceuticals: corporate; USMD, Inc.: corporate, 

Arlington Hospital; Presbyterian Hospital: corporate, women’s center; Triad Hospitals: corporate; 

Phyton BioTech: corporate; Texas Health Care, P.L.L.C.; Children’s Neuroblastoma Cancer 

Foundation. 


Accounts gained: Actis-Omega, Actiprep, Oasis, Texas Health Care, Children’s Neuroblastoma 

Cancer Foundation. 


Accounts lost: Restylane, Triaz. 

Services: Physician practice marketing programs, medical education, sales programming, and 

relationship marketing. 

GIANT Creative/Strategy, LLC 

60 Broadway, San Francisco, CA 94111 

Phone: 415-227-4444 • Fax: 415-627-9179 

E-mail: larry@giantsf.com • Web: www.giantsf.com 

Founded: 2002 

Officers: Larry Wolheim, Principal; Steven Gold, Principal; Stephen Mullens, Principal; 

Mike Sperling, Principal. 


2006 2005 

Journals 10.0% 15.0% 






Interactive 10.0 10.0 

Healthcare accounts: Actelion Pharmaceuticals (US & Global): Tracleer, Ventavis, Zavesca, 

Corporate; PDL BioPharma: Busulfex, Retavase; Neutrogena Corporation: Professional Products; 

Neutrogena Dermatologics: Direct Dispense; Hana BioSciences: Marqibo, Zensana; ArthroCare 

ENT: Coblation, Rapid Rhino, Sinus Dressings; Verus Pharmaceuticals: TwinJect, NeurogesX: 

Transacin, Conor Medsystems: Costar, Unistar; Synarc: Corporate. 



New Hire Detail: Adam Gelling, VP, Management Supervisor.

FEATURED WORK 

Product: Healthy Defense Daily Moisturizer SPF 45 

Client: Neutrogena 

Creative/account team: Vanya Akraboff, Art Director; 

Stacy Hall, Copywriter; Steven Gold, Creative Director; 

Stephen Mullens, Creative Director; Adam Gelling, 

Management Supervisor. 

Why this ad is special: Neutrogena has consistently been 

the #1 dermatologist recommended daily facial moisturizer 

brand because of its unbeatable photo protection and 

aesthetics. The campaign, featuring actress Kelly Preston, 

sought to leverage. Healthy Defense brand equity and clearly 

communicate its reformulation from an SPF 30 to an SPF 45, 

the highest UVA and UVB protection available in a daily 

moisturizer with unparalleled cosmetic elegance. 

Glow Worm 

345 Hudson Street, New York, NY 10014 

Phone: 212-463-2020 

E-mail: infor@glowwm.com • Web: www.agencyglowworm.com 

Founded: 2006 

Parent company: Publicis Healthcare Group, 1675 Broadway, New York, NY 10019 

Officers: Rebecca Sroge, Managing Director; Andrew Bast, Director of Operations. 

Healthcare accounts:Amgen/Wyeth: Enbrel; Takeda: Amitiza; King: Altace; sanofi aventis: 

Accomplia, Rimonabant, Nasacort; Berlex: Finacea; Boehringer Ingleheim: Aptivus. 



Services: Holistic consumer communications with an emphasis on TV, CRM and interactive. 

Goble & Associates Healthcare 

Communication 

One East Wacker Drive, Suite #32oo, Chicago, IL 

Phone: 312-803-1900 • Fax: 312-803-1999 

E-mail: admin@goble-assoc.com • Web: www.goble-assoc.com 

Founded: 1982 

Officers: Joseph Kuchta, President/Principal; Mark Goble, EVP/Principal; Dave 

Raube, VP, Creative Director; Nancy Finigan, VP, Account Director; Lori Kewin, VP, 

Account Director; Ryan Van Pelt, VP, Account Director; Jody Cahill, VP, Agency 

Operations. 


2006 

Journals 5.0% 






Healthcare accounts: Abbott: Ultane, Nimbex, Mivacron; Abbott International: Sevorane, 

Simdax; Advanced BioHealing: Dermagraft; Cephalon: Vivitrol; Dey LP: AccuNeb, Curosurf, 

DuoNeb; Ovation Pharmaceuticals: Neoprofen, Panhematin; Phadia: ImmunoCAP; Sakura 

Finetek U.S.A., Inc.: tissue prep/diagnostic systems; Solvay Pharmaceuticals, Inc.: Marinol; 

Sciele: Optinate; Prenate Elite: Shire Human Genetic Therapies Elaprase, Replagal; Spine Health, 

Inc.: spine-health.com; StoneBridge Pharma: Symax, Duotab; Third Wave Technologies: The 

Invader Platform; Upsher-Smith Laboratories: AmLactin, Fortical; Valeritas: h-Patch. 


Accounts gained: Advanced BioHealing: Dermagraft; Shire Human Genetic Therapies: 

Elaprase, Replagal; Valeritas: h-Patch. 

Services: As a full-service communications agency, G&A continues to provide its clients the full 

spectrum of communications. The sales tools they now produce include everything from the 

good old-fashioned detail aid to intricate tablet tools and video iPODs. Sales training, exhibit 

booth kiosks, intra and Internet Websites and e-details are all part of the normal marketing mix for 

the agency’s clients. 

FEATURED WORK 

Product: VIVITROL 

Client: Cephalon 

Creative/account team: Copywriters: Natalie Greer, Prill 

Kozel, Brian Hannah; Art Directors: John Murawski, Kristin 

Lowery; Account Managers: Christine Hendrick, Theresa 

Spatt; Account Executives: Ryan Van Pelt, Martha Maddock; 

Jay Hagstrom, Imaging Director; David Raube, Creative 


Why this ad is special: The dramatic image of a bottle of 

alcohol being poured down the drain captures the power of 

VIVITROL to help the alcoholic make positive choices for 

recovery. Struggling with the desire to drink is an everyday 

issue for alcoholics, but with once-monthly VIVITROL, 

physicians can support the good decisions their recovering 

patients are trying to make. 

Grey Healthcare Group 

114 Fifth Avenue, New York, NY 10011 

Phone: 212-886-3000 • Fax: 212-886-3568 

E-mail: vos@ghgroup.com • Web: www.ghgroup.com 

Founded: 1978 

Parent company: WPP, 125 Park Avenue, New York, NY 10017 

Officers: Lynn O’Connor Vos, CEO, President; Lyn Falconio, EVP; David Hymson, 

EVP; Tom O’Dell, EVP; Steve Corwin, EVP; Sharon Callahan, President, Summit Grey; 

Cindy Machles, President, BrandEdge; Jane Hurd, President, Hurd Studios. 

Services: A global communications network with 43 companies in 22 countries. It has an 

extensive array of integrated marketing tools including strategic services, online and offline 

advertising, branding and consulting, DTC/DTP advertising, online and offline medical education, 

access and managed markets strategy, search optimization, scientific visualization and 

illustration, and contract sales and sales training expertise. 

Offices: Access Strategies, Acute & Specialty Care, Grey Healthcare Group Advertising, Avenue 

Grey, BrandEdge, Catalyst online, CME Scholar, Hurd Studios, Insight Medical Communications, 

International Meetings & Science, Newton Grey, Nova Grey, OnCall, and Phase Five 

FEATURED WORK 

Product: BeneFix 

Client: Wyeth 

Why this ad is special: The “Infused to 

Go” ad quickly and effectively 

communicates how treatment with 

BeneFix allows patients with hemophilia 

B to get out the door with confidence 

and take on the day. This ad brings the 

feeling of spontaneity to life by capturing 

the moment the patient realized BeneFix 

protects them so they can focus on their 

future and NOT their hemophilia. 

Griff/SMC Medical Marketing 


954 Pearl Street, Boulder, CO 80302 

Phone: 303-443-7602 • Fax: 303-443-7605 

E-mail: griff@griffsmc.com • Web: www.griffsmc.com 

Founded: 1975 

Officers: Bob Griff, President, Creative Director; John Rainey, VP, Assoc. Creative 



2006 2005 

Journals 20.0% 20.0% 






Web 10.0 10.0 

AGENCY A-TO-Z 

JULY 2007 MM&M 159

AGENCY A-TO-Z 

Healthcare accounts: Bard Access Systems: PowerPort Implantable Port; Curlin Medical: 

Accufuser Post-Op Pain Control Pump; Alma Lasers: Accent Dual Mode RF System; Westmed, 

Inc.: arterial blood gas products, CO2 Easy. 

GSW Worldwide 


Phone: 614-848-4848 • Fax: 614-848-3477 

Web: www.gsw-w.com 


Parent company: inVentiv Health, 200 Cottontail Lane, Somerset, NJ 08873 

Officers: Phil Deschamps, President and CEO, GSW Worldwide; Bruce Rooke, Chief 

Creative Officer; Joe Daley, President, GSW Worldwide/Columbus; Art Chavez, 

President, GSW Worldwide/New York; Stephen Wheatley, President, GSW 

Worldwide/Junction 11 London; Mark Frank; EVP, Managing Director, GSW 

Worldwide/Newtown; Brian Heffernan, Chief Marketing Officer; Dave Bowers, Chief 

Operations Officer. 

Healthcare accounts: Astellas Pharma US Inc.: Protopic, Telavancin; Baxter Healthcare Corp.: 

Hylenex; Clarient Inc.: corporate; Ethicon Endo-Surgery Inc.: Breastcare Division, corporate; 

Genzyme: Renagel; Hoffmann-La Roche Inc.: Fuzeon, Invirase, Roche Molecular Diagnostics; Eli 

Lilly and Co.: Alimta, corporate branding, Cymbalta, Gemzar, Humalog, Strattera, Symbyax, 

Xigris, Yentreve (global), Zyprexa; Merck & Co.: RotaTeq; MGI Pharma Inc.: Aloxi (CINV), Saforis, 

Dacogen; OhioHealth: corporate; Ortho-McNeil Neurologics Inc.: Axert, Neurologics Franchise, 

Razadyne, Topamax Epilepsy, Topamax Migraine; Par Pharmaceutical Inc.: Megace ES, RibaPak; 

Altana Inc.: Daxas; Tap Pharmaceutical Products Inc.: Febuxostat, Lupron; Xanodyne 

Pharmaceuticals Inc.: Amicar, Hycet, Urimax. 

Accounts gained: Roche: Tamiflu; Biogen-IDEC: Avonex; Merck: MK0524A, MK0524B, MK062, 

PedVax HIB, Vaqta; Ethicon: surgical adhesives, women’s health; Abbott: Synthroid; Lilly: Cialis, 

Byetta, oncology pipeline product; ZLB Behring: CytoGam. 

Offices: 1180 Avenue of the Americas, 10th Floor, New York, NY 10036; 646-437-4800/Fax 

646-437-4810. HQ Newtown Center, 41 University Drive, Suite 100, Newtown, PA, 18940; 

215-944-3970/Fax 215-944-3969. 

Divisions: Professional marketing, consumer marketing, public relations, direct marketing, 

media, market research, market access and development, medical, new product planning. 

Harris, Baio & McCullough 

520 S. Front Street, Philadelphia, PA 19147 

Phone: 215-440-9800 

E-mail: chick@hbmadv.com • Web: www.hbmadv.com 

Founded: 1983 

Officers: George Harris, President; Robert McCullough, EVP; Chilton G. Goebel, Jr., 

SVP. 

Healthcare accounts: Crohn’s & Colitis Foundation, Foundation for Clinical Research in IBD, The 

Reading Hospital and Medical Center, GlaxoSmithKline. 

Harrison and Star Business Group 

16 W. 22nd Street, New York, NY 10010 

Phone: 212-727-1330 • Fax: 212-822-6590 

E-mail: lstar@hs-ideas.com • Web: www.hs-ideas.com 

Founded: 1987 


Officers: Larry Star, Chairman & Chief Executive Officer; Charles Doomany, Chief 

Operating Officer & Chief Financial Officer; Ty Curran, President Harrison and Star; 

Kevin McShane, Executive Creative Director Harrison and Star; Hudson Plumb, 

Managing Director 22 clicks. 

Healthcare accounts: Genentech Inc., Abbott Laboratories, Roche Pharmaceuticals Division, 

Teva Neuroscience Inc., Novartis Pharmaceuticals, Santarus Inc., The Medicines Co., Bayer 

Corp. Consumer Care, Valeant Pharmaceuticals, Philips Medical Systems, Conmed Corp., 

Organon. 

Divisions: Harrison and Star (professional), 22clicks (interactive), Medical Education, and DAS 

Healthcare Network 

160 MM&M JULY 2007 

FEATURED WORK 

Product: Avastin 

Client: Genentech 

Creative/account team: Creative Team: 

Chris Watson, CD Art; Laura Tennenbaum, 

CD Copy; Caroline Burton, Art Director; 

Mike Norkin, Copywriter; IOMEDIA, 3D 

Illustrator. Account Team: Kirsten Hanton, 

DCS; Margaret Anne Ingram, VP; Casey 

Cohen, VP. 

Why this ad is special: Just as Avastin 

approaches cancer treatment in an 

unconventional manner, the new advertising campaign defies convention in communicating the 

many reasons why Avastin belongs at the foundation of cancer therapy. The teaser line (“To reach 

beyond conventionÖ”) establishes a grounded, yet aspirational, clinical rationale by 

communicating an opportunity to achieve greater therapeutic success. The payoff (“Think beyond 

the tumor”) reveals just where that opportunity existsÖin the vasculature that feeds the tumor, an 

essential target in any comprehensive anti-cancer strategy. This powerful call to action is 

juxtaposed against a vibrant three-dimensional depiction of blood vessels surrounding a tumor 

mass in a simulated (though intensely realistic) color-tinged diagnostic scan. As such, these 

vessels stand out not only from the background of this ad, but from all other ads, as well. 

Harrison Leifer DiMarco 

100 Merrick Road, Rockville Centre, NY 11570 

Phone: 516-536-2020 • Fax: 516-536-2641 

E-mail: info@hldnow.com • Web: www.hldnow.com 

Founded: 1986 

Officers: Roy DiMarco, CEO and President; Ed Brennen, Partner & Chief Creative 

Officer; Donna Bahena, EVP & Director of Account Services; Jodi O’Sullivan, EVP & 

Director of Business Development; Julie Gelfand, EVP & Director of Public Relations. 

Healthcare accounts: Accurate Surgical & Scientific Instruments; Cholestech Corporation; 

Developmental Disabilities Institute; Diabetes Research Institute; Fougera; Gurwin Jewish 

Geriatric; Hy-Tape International; Nassau Rehabilitative and Sports Therapy; Sandoz; Superior 

Direct; Westchester Medical Center. 

Services: As a fully integrated company, HLD offers smart, strategic thinking and targeted 

business solutions to help its clients build and sustain market-leading brand awareness. HLD 

offers its clients a full array of services including branding, advertising, public relations and 

interactive services, as well as sales promotion, direct marketing and package design. Its team of 

talented professionals includes branding strategists, copywriters, art directors, graphic and 

production artists, interactive designers and programmers, media specialists and account 

managers. 

Offices: One Penn Plaza, New York, NY 10119. 1800 Pembrook Drive, Orlando, FL 32810. 

Divisions: HLD Interactive, HLD Public Relations, and HLD Media 

HC&B Healthcare Communications 

701 Brazos, Suite 1450, Austin, TX 78701 

Phone: 512-320-8511 • Fax: 512-320-8990 

E-mail: kerry.hilton@HCBhealth.com • Web: www.HCBhealth.com 

Founded: 2001 

Parent company: HC&B, Inc., 701 Brazos, Suite 1450, Austin, TX 78701 

Officers: Kerry Hilton, President; EVPs: George Catlin, Nancy Beesley; Lloyd Sheep, 

Chief Strategist, GM; Mike Cripe, CFO. 


2006 2005 

Journals 20.0% 30.0% 







Healthcare accounts: KCI: V.A.C. Therapy: wound care; Encysive Pharmaceuticals: Thelin 

(PAH); Scott & White Health Plan: HMO; Texas Oncology: regional cancer centers; Exagen 

Diagnostics: genomic markers; Kemin Health: FloraGLO Lutein (eye health); ANS: spinal cord 

stimulation; DJ Orth: orthopedic devices; Pfizer: community outreach; Abbott Spine: spinal 

implants and instrumentation; Menninger Clinic: brand awareness; The Scooter Store: mobility 

products; HealthTronics: lithotripsy devices; Solis Women’s Health: breast care diagnostics. 

Accounts gained: Encysive Pharmaceuticals:Thelin (PAH); Texas Oncology: Regional Cancer

AGENCY A-TO-Z 

Centers; Exagen Diagnostics: genomic markers; Kemin Health: FloraGLO, Lutein (eye health); 

ANS: spinal cord stimulation; Pfizer: community outreach; Menninger Clinic: brand awareness; 

The Scooter Store: mobility products; Solis Women’s Health: breast care diagnostics. 


Divisions: Pharmaceutical, Medical Devices, Media, Interactive, Consumer 

162 MM&M JULY 2007 

FEATURED WORK 


Client: Texas Oncology 

Creative/account team: Kerry Hilton, Executive 

Creative Director; Amy Sullivan, Creative 

Director/Copywriter; David Walker, Creative Director/Art 

Director; Lloyd Sheep, Chief Strategist; Kim Carpenter, 

Account Director. 

Media team: Bobby Bitner, Media Director; Victor 

Barlow, Media Coordinator. 

Why this ad is special: The Texas Oncology campaign 

breaks through the clutter with compelling hope that “I 

CAN” survive cancer. The campaign has become iconic 

across the state of Texas and has raised brand 

awareness to new levels. 

HealthEd - The Patient Education Agency 

100 Walnut Avenue, Suite 407, Clark, NJ 07066 

Phone: 908-654-4440 • Fax: 732-388-5203 

E-mail: info@healthed.com • Web: www.healthed.com 

Founded: 1989 

Officers: Roy A. Broadfoot, CEO; Lisa Hunt, SVP, Client Services; Anita St. Clair, SVP, 

Client Services; Barbara Pagano, SVP, Digital Development; Stephanie Mazzeo- 

Caputo, SVP, Organizational Development; Robert Knoll, SVP, Operations; Kristin 

Patton, SVP, Strategic Services; Beth Gordon-Stier, SVP, Human Resources; Susan 

Collins, VP, Health Education; Ide Mills, VP, Health Eduation; Laura Wilson, VP, Health 

Education. 

Healthcare accounts: Eli Lilly, GlaxoSmithKline, Amylin, Merck, Johnson & Johnson, Novartis, 

Abbott Labs, Pfizer, Esai, Sanofi-Aventis, Bristol Myers Squibb, The Leukemia & Lymphoma 

Society. 



Services: A different kind of marketing agency. We specialize in patient education, addressing 

the individual needs of patients and the treatment teams who care for them. This focus is our 

passion and our strength. The result — integrated patient education programs that drive action. 

And those actions drive our clients’ businesses. 

New Hire Detail: Stephanie Murrin, VP Creative Director; Anita St. Clair, SVP Client Services; 

Robert Knoll, SVP Operations. 

Divisions: Patient education, consumer marketing, consumer relationship marketing (CRM), 

interactive/digital, professional advertising, medical education 

FEATURED WORK 

Product: Cymbalta 

Client: Eli Lilly 

Creative/account team: Brian 

Carley, Creative Director; Laura 

Wilson, Health Educator, Barbara 

Pagano, Account Director. 

Why this ad is special: “Real 

Stories” is an authentic educational 

experience that is inspirational and 

motivational. Patients recognize 

themselves in it, and they may even 

see their own words and beliefs (e.g., 

“This is my lot in life”), so they are drawn to view more. By offering authentic testimonials within an 

innovative and educational context, this module of the Website helps motivate people with 

depression to talk with their healthcare professional to learn more about depression and 

determine if treatment is right for them. 

The Hobart Group 

376 Main Street, Suite 100, Bedminster, NJ 07921 

Phone: 908-470-1780 • Fax: 908-470-1784 

E-mail: lbair@thehobartgroup.com • Web: www.thehobartgroup.com 

Founded: 2003 

Officers: Lisa Bair, President; Olivia Banyon, Managing Partner; Van Anh Nguyen, 

Medical Director; Emily Kramer, Director of Operations. 

Healthcare accounts: Roche: Mircera; GlaxoSmithKline: new product launch, migraine; sanofi 

aventis: Allegra-D, Nasacort AQ, Uroxatral, Benzaclin; Forest: Namenda. 



Services: Full-service managed market agency. 

New Hire Detail: Van Anh Nguyen, Medical Director. 

Offices: 37 Dumont Road, Far Hills, NJ 07931 

Divisions: M3 (Managed Market Meetings) 

Hoffman York 

142 E. Ontario Street, Chicago, IL 60611 

Phone: 800-842-3020 • Fax: 312-787-2320 

E-mail: dsheehan@hyc.com • Web: www.hoffmanyork.com 

Founded: 1933 

Officers: Tom Jordan Chairman, Chief Creative Officer; Troy Peterson, CEO; David 

Sheehan President. 


2006 







Healthcare accounts:Advocate Healthcare, Aurora Healthcare. 

Services: A full service independent agency with offices in Chicago and Milwuakee. In 2006 our 

campaign for client Advocate Healthcare, the largest healthcare network in the state of Illinois, 

won for best consumer advertising campaign by MM&M. 

Offices: Milwaukee, WI and Louisville, KY 

Divisions: HY Connect - direct, databse, interactive; Lone Wolf - Design Services. 

FEATURED WORK 

Product: OB Services 

Client: Advocate Healthcare 

Creative/account team: Mike Smith, SVP Account 

Services; Jennifer Trusc, Account Supervisor; Tony 

Bonilla, Assoc. Creative Director; Eric Oken, Assoc. 


Media team: Emily Dold, Media Supervisor. 

Why this ad is special: Generated tremendous interest 

for Advocate Healthcare OB Services and was named as 

best consumer ad by MM&M for 2006. 

Hyphen Inc 

711 Third Avenue, 12th Floor, New York, NY 10017 

Phone: 212-856-8700 • Fax: 212-856-8602 

E-mail: info@hyphenhealth.com • Web: www.hyphenhealth.com 

Founded: 2001 


Officers: Frank Saia, EVP, Managing Director; Peter Gannon, SVP, Client Services & 

Business Development. 

Healthcare accounts:CV Therapeutics: Ranexa (interactive AOR); Gilead: Letairis (interactive 

AOR). 


Services: A full-service interactive healthcare communications company.

Ignite Health 

8955 Research Drive, Irvine, CA 92618 

Phone: 949-861-3208 

E-mail: info@ignitehealth.com • Web: www.ignitehealth.com 

Founded: 2007 

Parent company: Inventiv Health, 500 Olde Worthington, Westerville, OH 43082 

Officers: Jackie Herr, Co-founder & CEO; Tim Riley, Co-founder & Chief Marketing 

Officer; Rich Fair, Co-founder & Chief Creative Officer; Fabio Gratton, Co-founder & 

Chief Innovation Officer. 


2006 2005 





Digital media 45.0 45.0 

Patient education 20.0 20.0 

Medical education 5.0 5.0 

Healthcare accounts: Lilly: Byetta, Humalog, Strattera; Gilead: Truvada, Viread, Emtriva, 

Hepsera; Gilead/Bristol-Myers Squibb: Atripla, Cephalon, oncology franchise, Genomic Health, 

Oncotype DX; Bausch & Lomb Surgical: SofPort IOLs, Amvisc, Stellaris, Storz Instruments, 

Zyoptix, Amylin, Symlin, Novacea, oncology therapies; Telik: oncology therapies; Merck & Co.: 

manuals franchise; Refractec: NearVision CK; eyeonics: Crystalens; Edwards Lifesciences: heart 

valve therapies; Aaron Diamond AIDS Center. 


Accounts gained: Cephalon: Treanda, Trisenox; Gilead Respiratory: cystic fibrosis therapy; Lilly: 

Xigris, Cialis, Arxxant; Bayer Health Care: Kogenate FS; Valeant: Zelapar; Ovation Pharma, Sabril. 


ImageSmith Incorporated 

674 Highway 202-206, Building 4 North, Bridgewater, NJ 08807 

Phone: 908-685-8686 • Fax: 908-685-8816 

E-mail: pluckemin@aol.com • Web: www.imagesmith.net 

Founded: 1994 

Officers: Richard B. Smith, President; Jacqueline Chorazak, EVP. 


2006 2005 

Journals 10.0% 15.0% 




Packaging 5.0 10.0 

Strategy/planning 3.0 

Healthcare accounts: Bard Peripheral Vascular, Inc: AV access grafts and tunnelers, peripheral 

vascular grafts and tunnelers, angioplasty - PTA balloon catheter products and inflation devices, 

vena cava filters, stents and covered stents, carotid shunts, corporate marketing; C. R. Bard, 

Inc.: corporate marketing, human resources; BD Diagnostics: preanalytical systems; BD Medical: 

anesthesia, surgical blades, medication delivery; SurgRx, Inc. 

Services: Businesss planning and strategy, positioning, corporate and brand identity programs, 

and communication standards programs. 

FEATURED WORK 

Product: Distaflo Bypass Graft & Venaflo II Vascular 

Graft 

Client: Bard Peripheral Vascular, Inc. 

Creative/account team: Jacqueline Chorazak, 

Account Executive; Richard Smith, Creative Director; 

Candice Silva, Senior Art Director; Dick Ahnert, 

Copywriter. 

Why this ad is special: The use of lenticular 

graphics was a great vehicle to showcase the flow 

dynamics within a hemodynamic cuffed graft. The 

proprietary hemodynamic cuff provides harmonic 

blood flow and increased patency rates in patients. The postcard mailers used a high-tech 

production technique to visualize the proprietary hemodynamic cuff technology. 

AGENCY A-TO-Z 

IneXel Medical Strategy & Communications 

989 Lenox Drive, Building 1, Suite 204, Lawrenceville, NE 08648 

Phone: 609-219-8948 • Fax: 609-620-4368 

Web: www.inexelmsc.com 

Parent company: IHC Group; Lowe Healthcare; Interpublic Group 

Officers: Steven M Palmisano, Sr., SVP, Managing Director; Meg Gardner, VP, 

Startegic Services; Tessa Hall, Director, Programs and Publications. 

Healthcare accounts: Bristol-Myers Squibb, Novartis, GE Healthcare, Merck Vaccine Division, 

Merck & Co., Inc. 

Infranco Moore Group 

588 Broadway, Suite 602, New York, NY 10012 

Phone: 212-343-9707 • Fax: 212-343-9701 

E-mail: kinfranco@infrancomoore.com • Web: www.infrancomoore.com 

Founded: 2000 

Officers: Karene Infranco, President; Andy Moore, Chief Creative Officer. 

Integrated Communications Corp. 

5 Sylvan Way, Parsippany, NJ 07054 

Phone: 973-984-2755 • Fax: 973-984-2759 

E-mail: sviviano@icclink.com 

Web: www.icclink.com 

Founded: 1985 

Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054 

Officers: Steve Viviano, President & CEO; Paul O’Neill, EVP, Director Account 

Services; Chet Moss, EVP, Chief Creative Officer; Stacy Patterson MD, EVP, Director 

Medical Affairs & Education; Frank Galella, EVP, Chief Financial Officer; Mindy 

DeVido, Director Human Resources; Brian Zorn, General Manager, Trio 

Communications; David Barratt, Managing Director, ntegrated Communications 

Corp. Europe. 


2006 2005 





Sales materials 

Medical education 

20.0 20.0 

programs 20.0 20.0 

Advertising & promotion 51.0 51.0 

Healthcare accounts: Novartis: Diovan, Diovan global, Famvir, Lotrel, Aliskiren, Aliskiren global; 

Shire US: Adderall XR, Daytrana, Vyvanse, SPD-465, Fosrenol; AstraZeneca: Oncology Portfolio, 

Symbicort, Pulmicort; Sanofi Pasteur: Fluzone, Imogam Rabies — HT, Imovax Rabies, JE-Vax, 

Menactra; Ortho-McNeil: Elmiron, Ortho Evra, Ortho TriCyclen Lo, Urology Franchise; Ferring 

Pharmaceuticals: Bravelle, Menopur, Euflexxa; Bausch & Lomb: Retisert, Alrex, Lotemax, Zylet; 

Johnson & Johnson Pricara: Tapentadol, Ultram ER; Ross: Glucerna, Juven; Johnson & Johnson 

Consumer Products: Balmex, Head-to-toe, Sun Care, Band Aid, Red Cross First Aid, Cortaid 

Advanced, Cortaid poison Ivy Care. 


Accounts gained: AstraZeneca Pharmaceuticals LP: Pulmicort, Symbicort; Novartis 

Pharmaceutical Corp.: Exforge; Shire US Inc.: SPD465, Fosrenol; Ross: Juven, Glucerna; 

Johnson & Johnson Consumer Products Co.: Red Cross First Aid, Band-Aid Adhesive Bandages, 

Cortaid Advanced, Cortaid Poison Ivy Care; PriCara: Ultram ER. 


Accounts lost: Sanofi Pasteur: Daptacel. 

Services: Brand analysis and development, campaign integration, print advertising campaigns, 

personal and non-personal selling materials, convention communications, patient education 

programs and materials, Web design and content creation, interactive sales and education tools, 

sales representative training/education/motivation, medical education, ad board management, 

strategic consultation, clinical trial recruitment programs, media planning and buying, new market 

preparation, thought leader development, publication planning, and insight mining. 

New Hire Detail: Ken Jordan, EVP Management Supervisor; Peter Bregman, VP Creative 


Offices: Trio Communications, Parsippany, NJ 

Divisions: Integrated Communications Europe, London, England 

JULY 2007 MM&M 163

AGENCY A-TO-Z 

Interlink Healthcare Communications 

989 Lenox Drive, Suite 300, Lawrenceville, NJ 08648 

Phone: 609-406-9600 • Fax: 609-406-9046 

E-mail: liaquinto@interlinkhc.com • Web: www.interlinkhc.com 

Founded: 1996 

Parent company: Interpublic Group of Companies, New York, NY 

Officers: Larry J. Iaquinto, President; Jon Male, EVP Creative Director; Dave Renner, 

SVP Creative Director; Steve Spittel, SVP Management Supervisor; Amy Graham, 

SVP Management Supervisor; Steve Palmisano, SVP Managing Director IneXel; Jan- 

Willem van Doorn, MD, SVP Director Medical Strategy and Communications; Leslie 

Drake, VP Director HR. 

Healthcare accounts: Boehringer Ingelheim: Aptivus; Bristol-Myers Squibb: Vinflunine, Erbitux, 

EMSAM, Brivanib, Coumadin, Avapro-Avalide; ENZON: Oncospar; GEHealthcare: Myoview, 

Visipaque, Omniscan, AdreView; Agera Laboratories: line of cosmeceuticals; Merck: Januvia, 

Janumet, Zostavax, MK524a/b, V212 Vaccine; Novartis: Transplantation, Sandostatin; Pfizer: PF 

676; sanofi-aventis: Avapro-Avalide. 


Accounts gained: Boehringer Ingelheim: Aptivus; Bristol-Myers Squibb: Brivinib, Vinflunine; 

Merck: MK-524; Agera Laboratories: cosmeceuticals. 


Services: Full-service healthcare advertising and promotion agency with comprehensive medical 

education capabilities. Our core capabilities include global branding, professional advertising, 

sales force promotion, DTC/DTP, exhibit design/convention activities, sales meetings, video 

production, and affliliate communication. Our capabilities are expanded as a multimedia resource 

for our brands, including e-solutions and interactive media; and as a medical education resource 

through advocate development, publication planning, and speakers bureaus. In addition, as a 

member of the Lowe Healthcare Network, an IPG Company, we have an extensive network of 

sister agencies servicing clients throughout all major global markets. 

New Hire Detail: Margaret Gardner, VP Strategic Services for IneXel. 

Divisions: IneXel Medical Strategy and Communications; Ingrafik Design and Production Studio; 

and I_link Multimedia Solutions 

164 MM&M JULY 2007 

FEATURED WORK 

Product: Oncaspar 

Client: Enzon 

Creative/account team: Jon Male, EVP Creative 

Director; Dave Renner, SVP Creative Director; 

Elizabeth Hooker, VP Associate Creative Director; John 

Boyle, Sr. Art Director; Tracy Zuto, Sr. Copywriter; Amy 

Graham, VP Management Supervisor; Kelli Wagner, 


Why this ad is special: This campaign juxtaposes a 

compelling call to action with the powerful humanity 

expressed by a child with cancer to create a sense of 

urgency around the first-line choice for acute 

lymphoblastic leukemia. The framing device is an 

extension of the logo and also serves as a mechanism 

for presenting key data. 

The Jackson Group 

5804 Churchman Bypass, Indianapolis, IN 46203 

Phone: 317-791-9000 • Fax: 317-791-9800 

Web: www.jacksongroup.com 

Officers: Ron Jackson, Chairman; Kathy Jackson, President; Norm Cosand, CEO; 

Juri Tults, VP/Business Development; Dave Reyburn, VP/Creative Director; David 

Stahl, VP/Brand Strategist. 

Healthcare accounts:Crescent Blades: surgical blades; Eli Lilly: Cymbalta, Symbyax, Zyprexa; 

Roche Diagnostics: ACCU-CHEK. 


Accounts gained: Roche Diagnostics. 

Services: Vertically integrated marketing communications firm offering branding, strategic 

planning, creative execution, including in-house printing, mailing, database, call center, emarketing, 

fulfillment and Website development/hosting. 

Jocoto Advertising 

220 Porter Drive, Suite 120, San Ramon, CA 94583 

Phone: 925-855-7412 • Fax: 925-855-7413 

E-mail: colette@jocoto.com • Web: www.jocoto.com 

Founded: 1999 

Officers: Principals: Colette Kuhnsman, Director/Account Services; Tom Collins, 

Creative Director/Art; Steve Coldiron, Creative Director/Copy; John O’Brien, 

Director of Operations. 


2006 2005 

Journals 20.0% 10.0% 






Healthcare accounts: Heidelberg Engineering: laser retinal imaging; Siemens Oncology: 

oncology imaging devices; Biosite: advanced diagnostics/biomarkers; Barrx Medical: RF 

ablation; Astra Tech: urinary catheters; Cholestech Corporation: blood monitoring devices; 

Thoratec: heart assist devices; Micrus Endovascular: coil technology for intracranial aneurysms; 

Cardiva Medical: Boomerang closure technology; Adiana: permanent contraception; Advanced 

Bionics: cochlear implants; Avigen: CNS drug discovery; Amylin Pharamceuticals: diabetes 

treatment; LipoSonix: Aesthetic procedures, Aptium Oncology: cancer center partner; Hansen 

Medical: robotic catheters; Washington Hospital: hospital health system; Iridex Corporation: 

ophthalmic and aesthetic lasers. 


Accounts gained: Hansen Medical, Aptium Oncology, Washington Hospital. 

Services: Branding, campaign development, sales collateral, direct mail, and strategic 

messaging. 

New Hire Detail: Bob Pettit. 

Offices: 501 Second Street, Suite 415, San Francisco, CA 94107 

JUICE Pharma Advertising 

322 8th Avenue, 10th Floor, New York, NY 10001 

Phone: 212-647-1595 • Fax: 212-367-5644 

E-mail: connect@juicepharma.com • Web: www.juicepharma.com 

Founded: 2002 

Officers: Managing partners: Lois Moran, President and CEO; Lynn Macrone, EVP; 

Forrest King, EVP. Officers, Howard Nagelberg, CFO. SVPs, Jennifer Asselin, Randy 

Goldstein. VPs, Roxana Bannach-Lin, James Cavallaro, Leslee Davies, Laurie 

Harrington, Michael Kaminski, Adam Kline, Juliana Mace, Chris Reese, Stacie 

Sylvester, Joan Wildermuth, Hee Sun Yu. 

Healthcare accounts: Endo Pharmaceuticals: Frova (professional and direct-to-patient, US); 

Merck & Co., Inc.: Gardasil (professional, US and international), Pneumovax 23 (professional, US), 

Recombivax HB (professional, US), Singulair asthma and allergic rhinitis (professional and 

interactive, US), Vaqta (professional, US), Zostavax (professional, US and international). 


Accounts gained: Frova, Pneumovax 23, Recombivax HB, Vaqta. 

Services: A new breed agency—the kind that can develop compelling creative-strategic 

solutions for their clients and execute them across a digital and print multiple channel platform. 

Offers a holistic approach to brand communication from a unified creative-strategic team. 

New Hire Detail: Digital strategist and digital producer. 

FEATURED WORK 

Product: ZOSTAVAX Disease Awareness 

Client: Merck & Co., Inc. 

Creative/account team: Chris Reese, Assoc. Creative 

Director—Art; Derek Wood, Group Copy Supervisor; Hee 

Sun Yu, Account Director. 

Why this ad is special: This campaign illuminates the 

seriousness of herpes zoster (shingles) and PHN. It works to 

violate the physicians’ space by capturing someone in that 

private moment of excruciating PHN pain. By “reframing” the 

seriousness of zoster for physicians, we hope to encourage 

a change in perception about how they might approach this 

disease.

Kane and Finkel Healthcare 


534 Fourth Street, San Francisco, CA 94107 

Phone: 415-777-4990 • Fax: 415-777-5019 

E-mail: information@kaneandfinkel.com • Web: www.kaneandfinkel.com 

Founded: 1997 

Officers: John Kane, Principal, Managing Director; Bob Finkel, Principal, Chief 

Creative Officer; Deborah Kessler, SVP, Chief Science Liaison; Stefanie Peischl, VP, 

Director of Client Services; Jonathan Peischl, VP, Creative Director; Jon Meisner, MD, 

VP, Medical Director. 


2006 2005 

Journals 15.0% 20.0% 






Other 5.0 

Healthcare accounts: Astellas Pharma US, Inc.: Prograf; Gilead Sciences, Inc.: Ambrisentan, 

Flolan; OrthoNeutrogena: Biafine, Centany, corporate branding, Ertaczo, Renova, Retin-A Micro; 

CollaGenex Pharmaceuticals Inc.: Oracea; Amylin Pharmaceuticals: Symlin; IntraLase Corp.: FS- 

30 Laser; Johnson & Johnson: dermatology technology; Merck & Co.: Fosamax; PDL BioPharma 

Inc.: clinical trial recruitment; Questcor Pharmaceuticals Inc.: H.P. Acthar Gel; Santen, Inc.: corp. 


Accounts gained: Astellas Pharma Europe, Ltd.: Advagraf; Abbott Diabetes Care, Inc.: 

AD HERE 

AGENCY A-TO-Z 

FreeStyle, Precision Xtra; DepoMed: Glumetza; FzioMed, Inc.: Laresse; MDL Elsevier: 

PharmaPendium; Questcor: Doral; Telik: corporate. 


Accounts lost: Abraxis Oncology; Connetics; Neutrogena Corp. 

Services: Interactive and medical science services. 

Offices: Boston, MA 

FEATURED WORK 

Product: Prograf 

Client: Astellas Pharma, Inc. 

Creative/account team: Bob Finkel, 

Creative Director; Michelle Green, Assoc. 

Creative Director/Copy; David Bloom, Art 

Director; Stefanie Peischl, Director, 

Account Services; Carlo Gabaldon, 

Account Supervisor. 

Media team: Kendall Matz, Media 


Why this ad is special: Organ 

transplantation offers people a second chance at life and transplant physicians in particular relate 

to their patients on a level that stretches beyond clinical medicine. This 4-part ad campaign series 

celebrates the personal accomplishments of individuals who have undergone an organ transplant 

and are living life to the fullest. The short staccato copy juxtaposed with strong patient profile 

imagery project a calm confidence that is the brand’s reputation. The Prograf brand’s 

performance is clinically well established with transplant physicians and it is the number one 

prescribed immunosuppressant for transplant. Physician belief in the drug is so strong that we 

focused on achievement rather than on simply reinforcing data. 

JULY 2007 MM&M 165

AGENCY A-TO-Z 

Kaplan Communications 

1236 Valley Road, Fairfield, CT 06825 

Phone: 203-259-2279 • Fax: 203-259-1982 

E-mail: kappy96776@aol.com • Web: www.kaplancommunications.net 

Founded: 2005 

Officers: Ken Kaplan, President; Lorraine Tannenbaum, Vice President. 


2006 2005 

Alternative media 15.0% 5.0% 




CME Initiatives 55.0 65.0 

Healthcare accounts: National Headache Foundation, LifeCycle Pharma, Abbott Laboratories. 

Accounts gained: LifeCycle Pharma. 

Services: We are a full service agency, with excellent continuing education capabilites for all 

healthcare professionals, including, physicians, pharmacist, PAs, NPs. We also, create consumer 

information for Website use and consumer distrubutions through healthcare providers. 

Divisions: Sono Press 

166 MM&M JULY 2007 

FEATURED WORK 

Product: Consumer educational booklet 

Client: The National Headache Foundation 

Creative/account team: Ken Kaplan, Account; Jeff Pienkos, 

Creative Director, Art; Renee Kashuba, Creative Director, Copy. 

Why this ad is special: This patient education brochure specifically 

addressed Women & Migraine with an empowering theme. With 

sections i.e., Take Action; Learn more about treatment options; 

Succeed at Work and at Home, and Partner with your Healthcare 

Provider, the reader receives a positive message to better understand 

their condition and learns when to seek professional help. 

KFDunn Life Sciences 

819 Washington Street, Wilmington, DE 19801 

Phone: 302-328-3347 • Fax: 302-655-3105 

E-mail: peterg@kfdunn.com • Web: www.kfdunn.com 

Founded: Founded 1988. Merged 2007. 

Parent company: Aloysius Butler & Clark, 819 Washington Street, 

Wilmington, DE 19801 

Officers: Kathleen F. Dunn, President. 

Healthcare accounts: Abbott Diagnostics Division: hematology; B.Braun Medical: medical 

devices; Battelle Memorial Institute: medical device engineering/CRO; Fuji Medical Systems: 

digital x-ray and PACS; Immunicon Corporation: cell counting; InB:Biotechnologies: plant-made 

pharmaceuticals; MaxCyte: cell therapeutics; Ricerca Biosciences: drug development; Seahorse 

Bioscience: cell metabolism; Strategic Diagnostics: genomic antibodies. 


Accounts gained: Abbott Diagnostics Division, Battelle, Immunicon, InB:Biotechnologies, 

Strategic Diagnostics. 


Accounts lost: Wampole Laboratories (acquired by Inverness). 

KPA Healthcare Advertising 

19900 MacArthur Boulevard, #500, Irvine, CA 92612 

Phone: 949-975-8466 • Fax: 949-975-8454 

E-mail: info@kpadv.com • Web: www.kpadv.com 

Founded: 1987 

Officers: Larry Koppes, President; Jeff Turcotte, VP, General Manager. 


2006 





Healthcare accounts: Advanced Neuromodulatioin Systems, Biosense Webster, Edwards 

Lifesciences, Irvine Scientific, Disc Dynamics, Celerus Diagnostics. 

Accounts gained: Celerus Diagnostics. 

Krell Advertising, Inc. 

112 Broad Street, Flemington, NJ 08822 

Phone: 908-806-7477 • Fax: 908-806-3277 

E-mail: info@krellinc.com • Web: www.Krellinc.com 

Founded: 1996 

Officers: Robert Krell, President; Regina Gangemi, Director of Finance. 


2006 2005 







Meetings & events 22.0 24.0 

Patient recruitment 4.0 

Investor relations 2.0 

Healthcare accounts: PharmaNet: corporate, recruitment, Pharmasoft, business 

development, human resources; LEO Pharma: Fucithalmic, Fucidin, Fucidin H, Dovobet; Wyeth 

Consumer: Wyeth Consumer Group; NovaDel Pharma: Linual Spray Technology. 


Accounts gained: PharmaNet: Development Group, Early Stage, Anapharm; LEO Pharma: 

Dovobet, Fucidin H; Wyeth Consumer: Wyeth Consumer Group. 

Services: Global branding and identity, product launch, reinvigorating mature brands, journal 

advertising, detail aids, sales training materials, direct marketing, direct-to-patient programs, 

patient recruitment ads, patient education, special-event planning, convention and exhibit activity, 

Websites, e-details, integrated e-marketing, interactive CD-ROMS, MOA animations, videos. 

New Hire Detail: William Baldwin, Senior Account Executive. 

Divisions: Krell Clinical Communications 

FEATURED WORK 

Product: Fucidin 

Client: LEO Pharma Inc. 

Creative/account team: Robert Krell, Creative Director; Jeffrey 

Hicken, Art Director; Kris Segen, Graphic Designer; Bill Baldwin, 

Senior Account Executive 

Why this ad is special: This six-wave campaign “How Fast Can 

Healing Start?” communicated, by using attention grabbing visuals, 

that this antibiotic demonstrated Fast, Effective Healing, as proven 

in a comparative study. This campaign, mailed to a targeted list of 

over 12,000 physicians, consistently received double-digit 

response rates and helped increase sales by over 7%. 

L&M Healthcare Communications 

1906 Westfield Avenue, Suite C, Scotch Plains, NJ 07076 

Phone: 908-312-9100 • Fax: 908-322-2642 

E-mail: information@LMHCare.com • Web: www.LMHCare.com 

Founded: 2005 

Officers: Lenny LaManna, DPM, Partner; Adam Margolis, Partner; Betty Grainer, VP, 

Account Services. 

Services: A full-service medical education and communications agency specializes in developing 

highly strategic and medically accurate programs for pharmaceutical, biotech and device 

companies. Our highly experienced staff has partnered with clients in an array of specialties, 

including neuroscience, dermatology, wound healing, gastrointestinal disease, autoimmune 

diseases, and many others.

Julie A. Laitin Enterprises, Inc. 

708 Third Avenue, 13th floor, New York, NY 10017 

Phone: 212-286-2424 • Fax: 212-286-2345 

E-mail: info@julielaitin.com • Web: www.julielaitin.com 

Founded: 1982 

Officers: Julie A. Laitin, President; Cynthia Amorese, EVP. 


Journals 5.0% 

2006 2005 


Research, consulting, 

sales training 10.0 

Healthcare accounts: AbelsonTaylor; Adair-Greene Healthcare Communications; Brand 

Engineers; Ignite Healthcare; Flashpoint Medica; ROI2; Medefield Research; PSL Research; First 

Word. 


Accounts gained: Brand Engineers, Medefield Research, PSL Research, First Word. 


Accounts lost: RCW*McCann. 

Services: Advertising and promotional services. 

AGENCY A-TO-Z 

Lanmark Group, Inc. 

527 Industrial Way West, Eatontown, NJ 07724 

Phone: 732-389-4500 • Fax: 732-389-4998 

E-mail: info@lanmarkgroup.com • Web: www.lanmarkgroup.com 

Founded: 1977 

Officers: Howard Klein, President, CEO; Michael McCarthy, Chief Creative Officer; 

Tracey Clayton, Director of Operations. 


2006 2005 

Journals 12.0% 12.0% 







Other 18.0 10.0 

AD HERE 

Healthcare accounts: Sunstar Americas, Inc.: oral hygiene products (consumer & 

professional); Conair: Interplak power toothbrush; Darby Dental Supply: dental products 

distributor DentalEZ: operatory & dental equipment; Johnson & Johnson Oral Health Products; 

Milestone Scientific: single tooth anesthesia device; Orapharma: Arestin, Ossix Plus; Sirona: 

inLab and CEREC system; Wm. J. Wrigley: Orbit chewing gum; Zhermack: impression material. 


Accounts gained: Hu-Freidy, EI Solutions (a division of Hu-Freidy), Lincroft Village Dental, 

Milestone Scientific, Zhermack USA. 


JULY 2007 MM&M 167

AGENCY A-TO-Z 

Services: Personal call center, market research/e-marketing service, Website development, 

audio/visual production, PR, event management, warehouse and fulfillment, ASI certified, 

tradeshow management, direct marketing, database marketing, focus group studies, branding. 

168 MM&M JULY 2007 

FEATURED WORK 

Product: Oral Health Products Family 

Client: Johnson & Johnson 

Creative/account team: Dawn Fenn, Associate Creative 

Director; Michael McCarthy, Chief Creative Officer; Cathy 

Guiney, Account Supervisor. 

Media team: Judy Adelman, Media Manager. 

Why this ad is special: We reached the audience through 

use of informative entertainment. 

LehmanMillet 

60 Canal Street, Boston, MA 02114 

Phone: 617-722-0019 • Fax: 617-722-6099 

Web: www.lehmanmillet.com 

Founded: 1978 

Parent company: HealthSTAR Communications, 100 Woodbridge Center Drive, 

Suite 202, Woodbridge, NJ 07095 

Officers: Bruce Lehman, CEO; Jack Curran, President; Deborah Lotterman, EVP 

Creative Director; Clayton Daniells, EVP Creative Director; Stacey Howmann, EVP 

Client Service; Carolyn Morgan, VP Business Development. 


2006 








Healthcare accounts: Abbott Diagnostics, Abbott Point of Care, Allergan, Anesiva, Baxter, 

CardioVations, Cordis Corporation, Cytyc Corporation, DePuy Orthopaedics, Inc., DePuy Spine, 

Inc., Digene Corporation, Edwards Lifesciences, Ethicon Endo-Surgery, Inc., Ethicon, Inc., 

Haemonetics, Innovative Spinal Technologies, Johnson & Johnson Health Care Systems, LifeCell 

Corporation, Mauna Kea Technologies, Nanogen, Obagi, Optos, Organogenesis, Inc., Otsuka 

America Pharmaceuticals, Q-Med AB, Quest Diagnostics, Inc., Sequenom, SmartPill, 

Somanetics, WL Gore. 


Accounts gained: Anesiva, Abbott Point of Care, Baxter, Cytyc Corporation, Edwards 

Lifesciences, Haemonetics, Innovative Spinal Technologies, Mauna Kea Technologies, Nanogen, 

Obagi, Optos, Sequenom, SmartPill, Somanetics. 


Offices: Irvine, CA 

FEATURED WORK 


Client: Abbott Diagnostics 

Why this ad is special: While laboratorians know they do a 

vitally important job, they feel all-but-invisible within the health 

care community. We saw an opportunity to connect with 

Abbott Diagnostics’ target customers by helping to elevate the 

status of the lab profession to the broader public. 

Leverte Associates 

8 Wright Street, Westport, CT 06880 

Phone: 203-221-4900 • Fax: 203-221-4901 

Web: www.leverte.com 

Founded: 1990 

Parent company: HealthStar Communications Inc., 100 Woodbridge Center Drive, 

Suite 202, Woodbridge, NJ 07095 

Officers: James Patchen, President; Richard Schneider, VP Creative Services. 


2006 2005 

Journals 20.0% 12.0% 







Other 19.0 

FEATURED WORK 


Client: Cooper Surgical 

Why this ad is special: Cooper Surgical is renowned for the 

superior optics provided by its custom, German-made 

Leisegang line of clinical colposcopy products. The sheer 

simplicity of this ad demonstrates the power of brand 

recognition—both name and image—earned during nearly a 

half century of designing the world’s most popular 

colposcopes. Borrowing from the human eye the concepts of 

precise acuity and precision instrumentation confers on the 

colposcope the quality of unsurpassed engineering. The 

power of this brand allows the instrument to speak for itself. 

The Hal Lewis Group 

1700 Market Street, 6th floor, Philadelphia, PA 19103 

Phone: 215-563-4461 • Fax: 215-563-1148 

E-mail: info@hlg.com • Web: www.hlg.com 

Founded: 1982 

Officers: David Winigrad, President; James Boland, EVP & COO; Maureen Mangiavas, 

Sr. Director, Business Development; Kathie Carnes, VP, HR. 


2006 2005 

Journals 5.0% 



Strategic 10.0 

Branding 20.0 

Advertising 25.0 65.0 

Sales force promotion 25.0 


Healthcare accounts: ARIAD Pharmaceuticals, Inc.: corporate account; Aspect Medical 

Systems: BIS, BIS Vista; Baxter Corp.: global infusion systems; BD (Becton Dickinson): prefill 

systems; Bristol-Myers Squibb: Reyataz; Bristol-Myers Squibb Medical Imaging: Cardiolite; 

Cytogen Corp.: ProstaScint; CSL Biotherapies: Afluria; Discovery Labs: corporate, Surfaxin; 

Healthpoint, Ltd.: Accuzyme, Collagenese Santyl, Oasis, Panafil, Xenaderm; MDS Pharma 

Services: Global CRO; Merck & Co.: Cosopt; Neuronetics: NeuroStar TMS Therapy. 

Accounts gained: ARIAD Pharm., Baxter Corp., CSL Biotherapies, Cytogen Corp., Neuronetics. 

Services: The core division is focused on marketing and creative excellence for every stage of a 

brand’s cycle; (HLG InSight is comprised of uniquely qualified professionals from the medical, 

pharma, and agency professionals which focus on market insight, positioning, and strategy 

development; and HLG Interactive is our specialized team of individuals who turn ordinary creative 

into extraordinary digital, interactive, and Web-based creative expressions and more. 

New Hire Detail: Steven Lang, Director, Client Services. 

Divisions: HLG Advertising, HLG InSight, and HLG InterActive

FEATURED WORK 

Product: ProstaScint 

Client: Cytogen 

Creative/account team: Ashley Bird, Account Supervisor; 

Christina Stehr, Group Art Director; Eileen McVety, Group Copy 

Supervisor. 

Why this ad is special: The “Better Together” concept quickly 

conveys ProstaScint’s new position to add or “fuse” 

ProstaScint to a CT or MR scan to produce a more complete 

diagnostic assessment (for prostate cancer) versus either 

modality alone. 

LifeBrands 

1675 Broadway, New York, NY 10019 

Phone: 212-468-4005 • Fax: 212-468-4023 

E-mail: lorraine.pastore@lifebrandsusa.com 

Web: www.lifebrandsusa.com 

Founded: 2003 



Officers: Lorraine Pastore, President; SVPs: Clare Cheng, Eric Dickman, Jeff 

Halpern, Brett Lowell, James Street, PhD, Bruce Tredwell, Jenna Zamelsky. 

Healthcare accounts: Sanofi-Aventis: Taxotere, Hyalgan; Schering Plough: Noxafil, vicriviroc; 

GlaxoSmithKline: Tykerb, eltrombopag, ofatumumab; Hoffmann-la Roche: Fuzeon, Invirase; 

Columbia Laboratories, Inc: Crinone/Prochieve 8%. 


Accounts gained: Schering Plough: vicriviroc; Columbia Laboratories Inc: Crinone/Prochieve 

8%; GlaxoSmithKline: ofatumumab; Boehringer Ingelheim: not yet launched. 


Accounts lost: Sanofi-Aventis: Ketek. 

Services: Full service promotional agency, strategy/positioning development, early-stage 

market planning, brand personality development, branding development, publication planning, 

medical education. 

FEATURED WORK 

Product: Noxafil 

Client: Schering-Plough 

Creative/account team: Account: Ebony 

Adams; Copy: Brett Lowell, Lorie McElroy; Art: 

Kim Nicholais, Bruce Tredwell. 

Why this ad is special: Noxafil, for invasive 

fungal infections, is unique in the antifungal 

market for combining powerful coverage with 

acceptable toxicity. For maximum impact in 

this ad, we approached power and safety from 

its emotional conclusion—the ability to pull 

patients through. The painterly, impressionistic art treatment adds to the emotional impact. 

KI Lipton Inc. 

132 Welsh Road, Suite 120 

Horsham, PA 19044 

Phone: 267-893-5671 • Fax: 267-893-5681 

E-mail: rdemoss@ki-lipton.com • Web: www.ki-lipton.com 

Founded: 1980 

Officers: Raymond DeMoss, President; Steve Everly, SVP, MedMedia; Linda Barker, 

VP, Copy Chief. 

Divisions: Advertising and public relations, custom publishing, and MedMedia 

Loomis Group 

345 Spear Street, Suite 110, San Francisco, CA 94105 

Phone: 415-882-9494 

E-mail: media@loomisgroup.com • Web: www.loomisgroup.com 

Founded: 1987 

Officers: Jeff Loomis, President & CEO; Bruce Bedortha, Chief Operating Officer; 

AGENCY A-TO-Z 

George Steeley, Chief Creative Officer; Pat O’Connor, Chief Financial Officer; Tanya 

Rodante, SVP, Medical/Life Sciences Accounts; Jennifer Joelson, VP, Brand 

Integration; Wendy Shay, VP, Account Services; Bruce Hokanson, VP, 

Semiconductor Accounts; Peter Dunn, VP, Strategic Services; Christian Bateman, 

VP, Public Relations. 

Healthcare accounts: Abbott Vascular: StarClose, Asahi, Tornus; Elan Pharmaceuticals: 

PRIALT; Spectra Laboratories: corporate, Averity, SCR; Fresenius Medical Care (FMCNA); Early 

Detect: home health tests; BioRad: A1C; Novare Surgical Systems: RealHand. 

Services: Advertising, brand strategy, design, identity, packaging, direct response, event 

planning and support, interactive, market research, media planning and placement, naming, and 

public relations. 

Offices: Boston, MA 

Divisions: Healthcare, consumer, luxury goods, and business-to-business technology 

FEATURED WORK 

Product: Clinical Research 

Client: Spectra Clinical Research 

Creative/account team: Paul DeGrote, Mike Lattig, Skot 

Tulk, Rochelle Frey, Jana Dadant. 

Why this ad is special: Tasked with developing a new identity 

and promoting brand awareness for Spectra Clinical Research 

(SCR), a division of Spectra Laboratories, Loomis Group 

created “How High.” A fresh, illustrative ad, it emphasizes 

SCR’s knowledge and the flexible approach it takes to make 

each unique clinical trial a timely and successful process. 

Lowe Healthcare 

5 Sylvan Way, Parsippany, NJ 07054 

Phone: 973-451-2215 • Fax: 973-984-2159 

Web: www.lowehealthcare.com 

Parent company: IPG, 1114 6th Avenue 

Officers: Sal Perreca, Chairman & CEO; Frank Galella, EVP, COO; Michael Krocker, 

SVP, Director of Global Branding and Integrations. 

Offices: Integrated Communications Corp., Interlink Healthcare, Pace, Inc., Lowe Azure, Lowe 

Fusion, and Strategic Resources Group 

LyonHeart 


Phone: 212-771-3000 • Fax: 212-771-3010 

Web: www.lyonheart.com 

Founded: 1994 


Officers: Anne Devereux, CEO; Al Nickel, Chairman; Susan Flinn, President; Steve 

Weiss, EVP/CFO. 


2006 2005 

Journals 80.0% 80.0% 



Healthcare accounts:Pfizer: Aromasin, Camptosar, Detrol, Fesoteridine, Geodon, Slentrol, 

Cerenia; Eisai/Pfizer: Aricept; UCB Pharma: Keppra, Keppra XR; Cephalon: Treanda; Serono: Oral 

Cladribine; Jazz Pharmaceuticals: Luvox CR; Schering Plough: Grazax; Braintree Laboratories: 

GoLytely, NyLytely, HalfLytely, Axid Oral Solution; I-Flow: ON-Q PainBuster; NPS Pharmaceuticals: 

Preos; Purdue Pharma: OxyContin, Palladone. 


Accounts gained: Cephalon: Treanda; Jazz Pharma: Luvox CR; Schering Plough: Grazax. 


Accounts lost: Kos Pharmaceuticals: Cardizem LA, Tevetan; Pfizer: Zyrtec (off-patent). 

Divisions: Direct-to-patient, strategic services/consulting, media services, professional 

advertising, and medical information source. 

JULY 2007 MM&M 169

AGENCY A-TO-Z 

Mangos 

10 Great Valley Parkway, Malvern, PA 19355 

Phone: 610-296-2555 • Fax: 610-640-9291 

E-mail: psnowden@mangosinc.com • Web: www.mangosinc.com 

Founded: 1977 

Officers: William R. Gast, President/Chief Executive Officer; Bradley E. Gast, 

EVP/Chief Creative Officer; Annemarie Armstrong, SVP/Director, Account 

Management; Joanne deMenna, SVP, Creative Director; Jacqueline Gelman, 

SVP/Account Management; Roberta Mangos, SVP, Systetms; JoAnne Moore, SVP, 

Administration; Steve Santangelo, SVP, Strategy and Branding; Julie Schmidt, VP, 

Creative; Patti Snowden, SVP, Account Management; Sue Trickel, SVP, Production. 

Healthcare accounts: Siemens Medical Solutions: global corporate communications (U.S. and 

Germany), angiography, audiology, CT, MRI, molecular imaging; Stryker (Precision System); 

Drager Medical; Baxter; First DataBank; Bracco. 

Services: Strategic planning and positioning, integrated brand management, marketing 

communications planning, consumer and professional advertising, sales tools and promotion, 

interactive, direct, corporate identity, professional and patient education materials. 

170 MM&M JULY 2007 

FEATURED WORK 

Product: CENTRA Active 

Client: Siemens Hearing Instruments 

Creative/account team: Bradley Gast, Creative Director; 

Joanne de Menna, Creative Director; Justin Moll, Art Director; 

Charles Smolover, Copywriter; Jacqueline Gelman, Account 

Manager; Jeff Olivo, Asst. Account Manager. 

Why this ad is special: In order to change perceptions among 

baby boomers about the stigma of wearing a hearing aid, we used 

a series of bold, unexpected visuals that morphed the Siemens 

product into symbols of an active lifestyle. The ads were part of an 

integrated campaign that has taken the industry by storm. 

Maricich Brand Communications 

1124 Main Street, Suite B, Irvine, CA 92614 

Phone: 949-223-6455 • Fax: 949-223-6451 

E-mail: mark@maricich.com • Web: www.maricich.com 

Founded: 1986 

Officers: Suzanne Maricich, CEO; David Maricich, CFO; Mark Maricich, COO; Chuck 

Brauer, Client Services Director; Kate Jennings, PR Director. 


2006 2005 

Direct marketing 50.0% 50.0% 




Healthcare accounts: MemorialCare, UCI Medical Center, Visiogen, Pacific Coast Imaging, 

Talbert Medical Group, St. Jude Memorial Foundation. 

Services: A brand communications agency specializing in making complex information 

understandable for organizations that market life-saving brands, based upon a unique insight of 

how consumers, professionals, and communities make health and safety decisions. Founded in 

1986, Maricich is headquartered in Irvine, California. 

Mc|K Healthcare 

84 State Street, Suite 660, Boston, MA 02109 

Phone: 617-482-8228 • Fax: 617-482-4994 

E-mail: info@mckhealthcare.com • Web: www.mckhealthcare.com 

Founded: 2003 

Officers: Michael McLinden, Partner, Strategy and Planning; Breda Kenyon, Partner, 

Creative; Keith Finch, Creative Director; Fatima Scipione, VP, Client Service. 


2006 




Patients & advocacy 

groups 15.0 

Market assessment 

& strategy 20.0 

Branding 10.0 

Healthcare accounts:Schwarz Pharma, AG: Neupro global branding; Schwarz Pharma, Inc: Neupro 

U.S. launch, Parcopa, TriLyte; Edex; MGI Pharma: Gliadel; Alliant Pharmaceuticals: Orapred, Methylin; 

Critical Therapeutics: Zyflo XR; Advanced Magnetics: corporate branding; Upsher-Smith: marketing 

strategy. 

Accounts gained: Zyflo XR: awarded U.S. branding and launch assignment based on work for original 

Zyflo; Gliadel Wafer: U.S. re-branding and re-launch; Advanced Magnetics: company branding; Upsher- 

Smith: market assessment and market strategy consulting. 

Services: Provides market analysis and marketing strategy support services to companies looking to 

supplement marketing resources and accelerate program implementation. 

New Hire Detail: Fatima Scipione joined Mc|K in January from Ariad Pharmaceuticals where she was 

Market Development Manager. Before that she was a member of the Velcade team at Millennium. 

FEATURED WORK 

Product: Niravam 

Client: Schwarz Pharma, Inc 

Creative/account team: Keith Finch, 

Art Direction; Melissa Wojcik, Account 

Supervisor; Michael McLinden, Brand 

Director; Copywriters: Dick Pokorny, 

Marybeth Brande; Breda Kenyon, 

Creative Direction. 

Why this ad is special: We needed to 

create a pressing clinical rationale that 

went beyond convenience and 

preference. By working with patient 

groups we were able to conceive and commission original art that made the need for a rapidly 

accessible medication for anxiety and/or panic immediately apparent to patients and physicians. 

McCann Healthcare Worldwide 

20 Waterview Boulevard, Parsippany, NJ 07054 

Phone: 973-263-3700 • Fax: 973-263-4578 

Founded: 1997 

Parent company: McCann Worldgroup, 622 Third Avenue 

Officers: Richard Nordstrom, CEO; David Bachmann, Chief Financial Officer; Guy F. 

Pedelini, Worldwide Director of Human Resources. 

Healthcare accounts:713 active brands managed 


Accounts gained: Amgen; GlaxoSmithKline: Advair, Avodart, Cervarix; Novartis: Aclasta; 

Novartis/ Identix Tyzeka/Sebivo; Schering Global. 


Services: Besides professional advertising and promotion, units of McCann Heathcare 

Worldwide provide medical communications; DTC/ DTP advertising; interactive /CRM; events/ 

spoonsorship; managed care; and multicultural marketing. 

New Hire Detail: Mercedes Von Rompaey, Managing Director, McCann Healthcare Mexico. 

Offices: Atlanta, GA; East Hanover, NJ; Parsippany, NJ; New York, NY (3); and San Diego, CA 

Divisions: Adair Greene McCann, Caudex Medical, Complete Medical Group, Echo Torre Lazur, 

Fission Communications, McCann HumanCare, McCann HumanCare Salud, MedRageous, Regan 

Campbell Ward McCann, Regain Campbell Ward Salud, Torre Lazure McCann, and Torre Lazur 

Managed Markets 

McCann HumanCare 

622 Third Avenue, New York, NY 10017 

Phone: 646-865-2000 • Fax: 646-865-4000 

E-mail: contact@mccann.com • Web: www.mccann.com 

Founded: 2003 

Parent company: McCann Worldgroup, 622 Third Avenue, New York, NY 10017 

Officers: Andrew Schirmer, EVP, Managing Director; SVP, Account Group Directors, 

Phyllis Califano, Gary Chu, Simon Hunter; Walter Arenzon, HumanCare Salud 


Healthcare accounts:GlaxoSmithKline: Avodart, Cervarix, Coreg, Requip; Medpointe: Astelin; 

Pfizer Inc.: Chantix, Viagra; Pfizer Inc./Eisai: Aricept; Sepracor Inc.: Lunesta. 


Accounts gained: GlaxoSmithKline: Cervarix; Novartis: two projects; Pfizer: Chantix. 

Divisions: McCann HumanCare is a full-service DTC/DTP healthcare ad agency within McCann 

Erickson Worldwide, and professionally aligned with McCann Healthcare Worldwide. McCann 

HumanCare Salud is a new division devoted to DTC advertsing to U.S. Hispanics.

AGENCY A-TO-Z 

FEATURED WORK 

Product: Requip 

Client: GlaxoSmithKline 

Creative/account team: Andrew Schirmer, 

Gary Chu, Gary Klein, BJ Kaplan, Doug Welch. 

Why this ad is special: As recently as 2005, 

millions in the U.S. suffered unknowingly from 

Restless Legs Syndrome (RLS). In May 2005, 

Requip received FDA approval as the first 

product indicated for RLS. The ensuing 

marketing effort totally changed the lives of 

sufferers, providing them with the information 

they needed to 1) self-identify with a real 

medical condition and 2) feel comfortable to speak with their doctor. The “Mystery” execution has 

played a significant role in building awareness of the category and the Requip brand. NRx continue 

to drive the business, PCPs are the #1 source of diagnoses, and Requip is the #1 prescribed RLS 

treatment with over 50 share points gained since product launch. 

MDC Group 

245 Fifth Avenue, New York, NY 10016 

Phone: 212-679-3336 • Fax: 212-679-3337 

E-mail: info@mdcomm.com • Web: www.mdcomm.com 

Founded: 1994 

Officers: Eric S. Malter, CEO; Maryanna Zamiska, Managing Partner; Sam Bromberg, 

Managing Partner. 


2006 2005 

Journals 10.0% 10.0% 





Healthcare accounts: Mission Pharmacal: HCP agency of record for Tindamax, Citracal 

Prenatal Multivitamins, Urocit-K; Amerifit Brands: HCP agency of record for Estroven, Culturelle, 

AZO Standard; INO Therapeutics: preferred HCP provider for INOmax; Schering-Plough: project 

work on Clarinex; Johnson & Johnson: project work; Tunnell Consulting: project work. 

Accounts gained: Amerifit Brands; INO Therapeutics. 

Services: Strategic consulting, Website development, and direct-to-pateint communications. 

FEATURED WORK 

Product: Urocit-K 

Client: Mission Pharmacal 

Creative/account team: Maryanna Zamiska, Creative 

Director/Art; Sam Bromberg, Creative Director/Copy; Ed Martin, 

Account Group Supervisor. 

Why this ad is special: This ad to urologists combines a golf 

metaphor with visual humor, dramatizing the ability of Urocit-K to 

help reduce stone recurrences that typically develop from sandlike 

fragments. 

Medicus NY 


Phone: 212-468-3100 • Fax: 212-468-3222 

E-mail: lisa.ebert@medicusny.com • Web: www.medicusny.com 

Founded: 1972 

Parent company: Publicis Groupe SA, 133 Avenue des Champs Elysees, Paris, France 

Officers: Nick Colucci, CEO, Publicis Healthcare Communications Group; Mike 

Trepicchio, President, North America Advertising, PHCG Corp.; Lisa Ebert, EVP, 

Managing Director; Jane Purkis, EVP, Director of Client Services; Nick Manganiello, 

EVP, Chief Creative Officer; Rich Norman, EVP, Chief Strategic Officer. 

Healthcare accounts: Auxilium: AA4500; Procter & Gamble: Align, Asacol, Metamucil, Oral 

Care, Prilosec OTC,; AstraZeneca: Arimidex, Faslodex, Pulmicort Flexhaler, Pulmicort Respules, 

Pulmicort Turbuhaler, Symbicort; Schering-Plough: Claritin; sanofi-aventis: CNS prelaunch 

brands, Multaq, rimonabant, Uroxatral; CibaVision: Contact Lenses; Mead-Johnson: Enfamil; 

Playtex: Infant Feeding; Pfizer, Inc.: Macugen; Bayer Corporation: Pravachol. 


172 MM&M JULY 2007 

Accounts gained: Auxilium: AA4500; Schering-Plough: Claritin; CibaVision: Contact Lenses, 

Playtex: Infant Feeding; sanofi-aventis: CNS prelaunch brands. 


New Hire Detail: Penny Charles-Simon, VP, Director of Human Resources. 

FEATURED WORK 

Product: Multaq 

Client: sanofi-aventis 

Creative/account team: Account: Scott Shevrin, SVP, 

Group Account Director; Murray Henry, Account Director. 

Creative: Chris Rogers, VP, Creative Director; Elyn Neilson, 

Group Creative Supervisor; George Gorzeinik, Group Creative 

Supervisor. 

Why this ad is special: Atrial Fibrillation Disease Awareness 

Campaign: Our inspiration is sinus rhythm — the heart’s 

natural physiologic state. The elegant, blue water being gently 

tapped by the drumstick and then circling out, symbolizes the 

propagation of excitation waves from the sinoatrial node, 

sinus rhythm. The rich campaign synergies of music and 

natural rhythms are eloquently visualized. 

MedThink Communications 

3301 Benson Drive, Suite 400, Raleigh, NC 27609 

Phone: 919-786-4918 • Fax: 919-786-4926 

E-mail: info@medthink.com • Web: www.medthink.com 

Founded: 2004 

Officers: Walt Clarke, Partner; Scott Goudy, Partner; Angie Miller, VP of Medical 

Communications. 

Healthcare accounts: Salix Pharmaceuticals: Colazal, Xifaxan, OsmoPrep, MoviPrep, Pepcid; 

Ascend Therapeutics: Estrogel; Talecris BioTherapeutics: Gammunex, Thrombate, Plasmin; 

Inspire Pharmaceuticals: Azasite; Teva Neurosciences: Copaxone. 


Accounts gained: Talecris: Gammunex and Koate; Ascend Therapeutics - Estrogel; Teva: 

Copaxone 


Services: A full service healthcare communications firm whose services are as deep as they are 

broad. Each member of our dynamic team was hand-selected to fulfill a specific and highly defined 

niche in health care communications: brand development, science and medical writing, medical 

education, advertising, public relations, media, advocacy development and sales training. Strives 

to be a communications partner to our clients, not just their agency. We live our clients brand and 

their product as fervently as they do. We research, plan, create and implement an integrated 

strategy to communicating their product and brand, delivering consistent messages across 

scientific, marketing and media channels. Our integrated approach means each player on the 

communications team is fully versed in the communications plan and its goals: the message 

remains clear, strong, and compelling. 

New Hire Detail: Jon Hudson, Media Director; Becky Levine, Director of Public Relations; Larry 

Nelson PhD, Scientific Director. 

Divisions: Advertising, medical communications, public relations, media planning and 

placement, sales training. 

FEATURED WORK 

Product: Self promotion 

Creative/account team: Sean Frederick, ACD; Pete 

Sergison, Art Director; Christina Jones, Account Executive. 

Media team: Jon Hudson. 

Why this ad is special: Our self promotion ad communicates 

a fundamental philosophy at MedThink — we exist to help our 

clients succeed. An organization that can consistently deliver 

outstanding thinking, creativity, and service will ultimately forge 

a strong partnership with the brand management teams they 

serve. Strong partnerships deliver extraordinary results. At 

MedThink our clients success is our standard. 

Metaphor Inc. 

One Old Bloomfield Avenue, Mountain Lakes, NJ 

Phone: 973-334-1009 • Fax: 973-334-1667 

E-mail: info@metaphorinc.com • Web: www.Metaphorinc.com 

Founded: 1998 

Officers: Nick Calandrillo, Chief Creative Officer/Founder; Dwayne Hann, President; 

EVPs: Philippe Burnham, Jim Misner; Diane Martin, Vice President, Group Art 

Supervisor; Toni Voltolina, Vice President, Director of Agency Operations.


2006 2005 

Journals 10.0% 10.0% 







Healthcare accounts:Graceway Pharmaceuticals: Aldara, Maxair Autohaler, Atopiclair, Benziq, 

corporate; J&J Depuy Mitek: Orthovisc, VersaLok, Chia; Cytogen Corporation: Soltamox; Cancer 

Hope Network: corporate; Array Corporation. 


Accounts gained: Graceway Pharmaceuticals: Aldara, Maxair Autohaler, corporate; Cytogen 

Corporation: Soltamox. 


Accounts lost: GSK: alli (product initially placed on hold 6/06 thru end of year). 

Services: Medical education, promotional and CME, managed solutions, govt pricing, 

healthcare analytics, patient relationship marketing, Web, interactive, marketing consulting. 

New Hire Detail: Jim Misner, Diane Martin and Toni Voltolina. 

Divisions: Interquest Medical and Scientific Communications, Inc. 

FEATURED WORK 

Product: Aldara 

Client: Graceway Pharmaceutical 

Creative/account team: Nick Calandrillo, 

Diane Martin, Jean Allan, Jim Misner. 

Mueller & Wister, Inc. 

610 Sentry Parkway, Suite 200, Blue Bell, PA 19422 

Phone: 610-397-0720 • Fax: 610-397-0862 

E-mail: contact@muellerwister.com • Web: www.muellerwister.com 

Founded: 1968 

Officers: Kurt W. Mueller, President. 


2006 2005 

Journals 20.0% 15.0% 






Internet 20.0 20.0 

Healthcare accounts: Wyeth, Colorcon, Inc., Merck & Co., GlaxoSmithKline, Bio-Imaging 

Technologies, Inc., Aesculap, Genex Services, Inc. 



Services: Brand name development and brand architecture, integrated marketing programs, 

DTP visual aids, DTC promotion and education, physician and patient education materials, 

market research studies, direct mail and direct email programs, medical podcasting, medical 

congress and symposia support services, salesforce training and education, package design 

and point-of-sale marketing, full-service agency from stage II through entire product lifecycle to 

OTC or generic conversion. 

Offices: Media, PA 

Divisions: M&W Strategic Services Division, M&W Traditional Media Division, and M&W 

Electronic Media Division 

FEATURED WORK 

Product: ABC Cervical Plating System 

Client: Aesculap, Inc. 

Creative/account team: Kurt W. Mueller, Account Manager; 

Clark Mills, Creative Director. 

Media team: Kurt W. Mueller, Mary Ann McGowan. 

Why this ad is special: Simplicity at its best. This ad leverages 

the wonderful colors of the device, successfully used to treat 

over 16,000 U.S. patients, to catch the viewer’s eye. 

Placement of the device on an angle fuses it with the X-ray 

imagery and bulleted copy to communicate the key positioning 

of “Proven Success.” 

NATREL Communications 

4 Gatehall Drive, Parsippany, NJ 07054 

Phone: 973-292-8400 • Fax: 973-292-9101 

E-mail: dnakamura@natrelusa.com; atrent@natrelusa.com • Web: natrelusa.com 

Founded: 1999 

Officers: David Nakamura, Principal; Allan Trent, Principal; Susan Roher, Chief 

Creative Officer; Larry Sternbach, VP Account Group Supervisor; Nicole Hyland, VP 

Account Group Supervisor. 

Healthcare accounts: Arrow International Inc.: AutoCAT 2 WAVE, FiberOptix Catheters, Super 

Arrow Flex; Aureon Laboratories Inc.: Prostate Px; Bausch & Lomb Inc.: Ocuvite, PreserVision; 

King Pharmaceuticals Inc.: Intal; Lupin Pharmaceuticals Inc.: Suprax; Novartis Pharmaceuticals 

Corp.: Benefiber, Excedrin, Gas-X, Keri, Maalox, Triaminic, Novartis Savings Network (Together 

Rx, Together Rx Access); Sanofi-Aventis: Amaryl; Celgene Therapeutics: Acelagraft, Celgene 

Public Banking, LifebankUSA; Daiichi Sankyo, Inc.: Evoxac; EKR: Gelclair; Exaeris: Lens Plus; 

Impax Pharmaceuticals: Vadova; Lupin Pharmaceuticals: Atopiclair-Pediatric, Suprax DS; The 

Medicines Company: Clevidipine; United Therapeutics: Remodulin;Victory Pharmaceuticals: 

Cyclobenzapine, Duratuss. 



The Navicor Group 


Phone: 614-543-6011 • Fax: 614-839-7330 

Web: www.navicorgroup.com 


Parent company: inVentiv Health, 200 Cottontail Lane, Somerset, NJ 08873 

Officers: Garnett Dezember, President; Doug Plessinger, SVP Account Services; 

Dave Querry, SVP Account Services; Marvin Bowe, VP Creative Director; LeAnn 

Duncan-Miller, VP Creative Services; David Westaway, VP Account Services; Kristina 

Broadhurst, VP Account Director. 

Healthcare accounts: Pharmion: Vidaza, Innohep; Med Immune: Ethyol; Gilead: Hespera. 


Accounts gained: Protheric: pipeline product; Aspreva: pipeline product; Genentech: Tarceva; 

Roche: Xeloda. 


Divisions: Marketing, professional advertising, consumer advertising, branding, media, public 

relations, market research, and medical communication. 

NewmanGrace 

20720 Ventura Boulevard, Suite 100, Woodland Hills, CA 91364 

Phone: 818-713-1678 • Fax: 818-999-6314 

E-mail: bhemsworth@newmangrace.com • Web: www.newmangrace.com 

Founded: 1996 

Officers: Jerri Hemsworth, CEO; Brian Hemsworth, President. 


2006 2005 

Journals 20.0% 20.0% 







AGENCY A-TO-Z 

JULY 2007 MM&M 173

Healthcare accounts: Southern California Physician Magazine, Los Angeles County Medical 

Association, Semco Management, KHS, I.V. League Medical, Inner Power Yoga, Fifty+ Fitness. 

Accounts gained: Semco Management, Inner Power Yoga, Fifty+ Fitness. 


Services: Brand consulting, custom publishing. 

Divisions: Health/Sports/Fitness 

NorStar CGI 

235 Mamamronekc Avenue, Suite LL, White Plains , NY 10605 

Phone: 914-761-9035 • Fax: 914-761-9034 

E-mail: dlantier@norstarcgi.com • Web: www.norstarcgi.com 

Officers: Dennis Lantier, President. 

Healthcare accounts: Axcan Pharma, Centrix Pharmacutical. 

ODA 

660 Mission Street, Suite 440, San Francisco, CA 94105 

Phone: 415-882-7700 • Fax: 415-882-7701 

E-mail: info@odasf.com • Web: www.odasf.com 

Founded: 1998 

Officers: Paulo Simas, Principal, Creative Director; Tom Haan, Partner, Account 

Services; Matt Dong, Partner, Art Director. 


2005 





Healthcare accounts: FoxHollow Technologies, Cepheid, Acclarent, Metrika, XTENT, Rubicor, 

Aesthera, AccessClosure, TherOx, PEAK Surgical, Gynesonics, ROX Medical, Spotlight Surgical, 

NeoGuide Systems. 

Ogilvy Healthworld 


Phone: 212-625-4000 • Fax: 212-925-5965 

E-mail: info@ogilvyhealthworld.com • Web: www.ogilvyhealthworld.com 

Founded: 1986 

Parent company: WPP, New York, NY 

Officers: Steven Girgenti, Worldwide Chairman & CEO; Jim Woods, CFO, Michael 

Guarini, Regional President, North America; Martin Skelton, President, Medical 

Education; Chris Clark, EVP, Managing Director; Dona Just, EVP, Managing Director; 

Cameron Munro, EVP, Managing Director; Rich Levy, EVP, Executive Creative 

Director, Copy; Tom Millar, EVP, Executive Creative Director, Art; Frank Hone, EVP, 

Global Business Group. 

Healthcare accounts:Abbott, Allergan, Amgen, Boehringer Ingelheim, CTFA Foundation, J & J, 

Mead Johnson Nutritionals/Bristol Myers Squibb, Merck, Novartis, Ortho-McNeil Pharmaceutical, 

Pfizer, Roche, Unilever. 


Accounts gained: Boehringer Ingelheim, Merck, Wyeth. 


New Hire Detail: Cameron Munro, EVP, Managing Director; Rich Levy, EVP, Executive Creative 

Director, Copy; Tom Millar, EVP, Executive Creative Director, Art. 

Divisions: Professional Advertising, Consumer Advertising, Medical Education, Interactive, 

Relationship Marketing, Public Relations, Clinical Trial Recruitment 

FEATURED WORK 

Product: Dove 

Client: Unilever 

Creative/account team: Creative: Rich 

Levy, Tom Millar, Bonnie Sprague, Howard 

Friedman. Account: Martha Suarez, Michelle 

Morgan-Guido, Suzanne Finn, Michelle 

McGibbon. 

Why this ad is special: The leaves 

demonstrate what happens to skin with and 

without proper hydration. This campaign 

reminds dermatologists how critical it is to 

keep moisture in skin and how the right cleanser can make all the difference. Recommending mild 

and moisturizing Dove changes everything. 

AGENCY A-TO-Z 

OnMessage 

300 Waterview, Suite 107, Richardson, TX 75080 

Phone: 972-931-3444 • Fax: 972-997-9995 

E-mail: info@itsonmessage.com • Web: www.itsonmessage.com 

Founded: 2002 

Officers: Jim O’Gara, President/Founder; Fred Kersting, Partner/Creative Director; 

Amy Morris, Director of Account Management; Kimberly Lye, Director of Client 

Communications; Kim Smith, Director of Message Development; Wendy Hanson, 

Associate Creative Director. 


2006 2005 

Journals 20.0% 20.0% 







Healthcare accounts: AmerisourceBergen Specialty Group, American Heart Association, 

American Stroke Association, Stryker, American Institute of Gastric Banding, ASD Healthcare, 

The SCOOTER Store, Lash Group, Besse Medical, Oncology Supply, ICS, Imedex, US Bioservices, 

Symbio Solutions, Clearview Staffing Software. 


Accounts gained: The SCOOTER Store, American Institute of Gastric Banding (AIGB). 


Services: Specializes in providing healthcare organizations with outstanding marketing, 

messaging, and creative services. As a full-service marketing communications firm, we arm 

organizations with the marketing tools and resources they need to successfully position and 

promote their products and services within the healthcare industry. Our core competencies 

include: branding, direct mail, print advertising, event marketing, collateral/brochures, sales 

presentations, Website design/development, radio/TV advertising, point-of-sale promotions, 

case studies, white papers, eMail blasts, online advertising and corporate videos. 

New Hire Detail: Amy Morris, Director of Account Management; Kim Smith, Director of Message 

Development. 

FEATURED WORK 

Product: ShareGivers Stroke Education 

Campaign 

Client: American Heart Association 

Creative/account team: Jim O’Gara, Fred 

Kersting, Wendy Hanson, Kimberly Lye, Kim 

Smith. 

Media team: Jim O’Gara, Julie Malecek. 

Why this ad is special: The American Heart 

Association needed to update and re-energize its 

Stroke Education Program and increase program 

participation. OnMessage rebranded and renamed the program to be “ShareGivers.” By 

developing new lesson plans, educational tools, online services and DVDs, the campaign 

generated broad awareness and increased stroke education program participation within months 

of launch. 

PACE, Inc. 


Web: www.paceconnect.com 

Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054 

Officers: Sal Perreca, Interim President & CEO; Mary Beriont, EVP, Management 

Supervisor; Neil Drucker, EVP, New Business; Chuck DeMarco, Creative Director. 

Healthcare accounts: Barr: Seasonique, Paragard, Plan B; Bayer: Nexavar; Pfizer: Revatio; 

Schering: Celestone. 


Accounts gained: Bayer: Nexavar. 


Accounts lost: Pfizer: Xalatan, Revatio; Schering: Asmanex, Proventil, Celestone. 

JULY 2007 MM&M 175

AGENCY A-TO-Z 

Pacific Communications 

575 Anton Boulevard, Suite 900, Costa Mesa, CA 92626 

Phone: 714-427-1900 • Fax: 714-796-3039 

E-mail: contact@pacific-com.com • Web: www.pacific-com.com 

Founded: 1994 

Officers: Ryan Abbate, President; Craig Sullivan, EVP; SVPs: Henry Lee, Ron Ovadia; 

Executive Managers: Diane Hall, James Marlin; VPs: Kristal Babbs, Judy Doo, Janice 

Fiskin, Gaye Gwynn, Aubrey Johnson, Karen Melanson, Carolyn Rice. 


2006 2005 

Journals 32.0% 30.0% 






Medical Communications 20.0 20.0 

Healthcare accounts: Allergan: Acular PF, Acular, Acular LS, Alocril, Alphagan 0.2 %, Alphagan 

P 0.1%, Alphagan P 0.15%, Avage, Azelex, Botox, Botox Cosmetic, Botox Hyperhidrosis, Botox 

Therapeutic, Combigan, CosmoDerm, CosmoPlast, Ganfort, JuvÈderm, Lumigan, Managed 

Care, M.D. FortÈ, Memantine, Optive, Posurdex, Prevage MD, Restasis, Tazorac, Zymar; Cellegy: 

Cellegisic; Inspire Pharmaceuticals: Elestat; J&J Advanced Sterilization Products: EvoTech, Cidex 

OPA, Sterrad 50, Sterrad NX; J&J Healthcare Finance Corporation; Medtronic: MiniMed Paradigm 

REAL-Time Insulin Pump and Continuous Glucose Monitoring System, Guardian RT Continuous 

Glucose Monitoring System; MRI: Claims Servicing America, CSA International Healthcare, 

Harmon Medical Center; Prometheus: Diagnostics; Susan G. Komen Breast Cancer Foundation: 

pro bono. 


Accounts gained: Allergan: Optive, Ganfort, JuvÈderm, VivitÈ, Cosmoderm, Cosmoplast, Botox 

Therapeutic, Botox Hyperhidrosis; Medtronic: MiniMed Paradigm REAL-Time Insulin Pump and 

Continuous Glucose Monitoring System, Guardian RT Continuous Glucose Monitoring System; 

Advanced Sterilization Products: Evotech; Prometheus: Diagnostics. 


Accounts lost: Berlex: Leukine, oncology. 

Services: Flash Web site for Pacific Communications, a full-service healthcare agency which 

specializes in marketing development, medical communications, advertising, and promotion. 

Capabilities include interactive presentations, Web sites, instructional and promotional CD-ROMs. 

New Hire Detail: Aubrey Johnson, VP, Management Supervisor. 

FEATURED WORK 

Product: Zymar 

Client: Allergan 

Creative/account team: Ron Ovadia, Creative Director; 

Chris Keefe, Associate Creative Director/Art; Mark 

Wagner, Art Supervisor; Craig Mattes, Copywriter; James 

Pelletier, Copywriter. 

Media team: Eleanor Mirasol, Media Director; Milton 

Barcos, Senior Media Planner/Buyer. 

Why this ad is special: This concept puts the reader in 

the driver’s seat of a sports car moving at high-speed while 

bugs, representing ocular pathogens, splatter on the 

windshield, with the bold headline “Speed Kills.” This 

campaign is designed to clearly convey the accelerated 

anti-infective killing power of the ophthalmic 

fluoroquinolone, ZYMAR. 

Palio Communications 

260 Broadway, Saratoga Springs, NY 12866 

Phone: 518-584-8924 • Fax: 518-583-1560 

E-mail: mmyers@palio.com • Web: www.palio.com 

Founded: 1999 

Parent company: inVentiv Health, Vantage Court North 200 Cottontail Lane, 

Somerset, NJ 08873 

Officers: Senior Management: Guy Mastrion, Chief Global Creative Officer; Ed 

Mitzen, Group President, inVentiv Communications; Mike Myers, President. Senior 

Vice Presidents: Daniel Bobear, SVP, Director of Client Service; Stephen Dubansky, 

MD, SVP, Medical Director; Marty Hardin, SVP, Creative Director; Paul Harrington, 

SVP, Creative Director; Rafael Holguin, SVP, Design Director; Carl Kuebler, SVP, 

176 MM&M JULY 2007 

Account Service; Todd LaRoche, SVP, Managing Director of Creative; Bob Mason, 

SVP, Director of Brand Strategy; Mark McCoy, SVP, Senior Brand Planner; Ken 

Messinger, SVP, Creative Director; Andy Smith, SVP, Director of Global Operations; 

Bonnie Stofer, SVP, Business Development and Integration; Uwe Tigor, SVP, Director 

of Medical Strategy. Vice Presidents: Ellen Cappellino, VP, Account Service; Neall 

Currie, VP, Associate Creative Director; Raimonds Dzelme, VP, Account Service; 

Nanette Foster, VP, Senior Brand Planner; Mary Kate Hallahan, VP, Human Resource 

Manager; Peter Hopper, VP, Account Service; Jon Hussey, VP, Account Service; 

Kimberly Irish, PhD, VP, Medical Director; Paul Johnson, VP, Account Service; William 

Lucas, VP, Account Service; Nicholas Parslow, VP, Associate Creative Director; 

Tiffany Ryan, VP, Account Service; Alan Steele, VP, Director of Studio Services; Mark 

Thompson, VP, Senior Brand Planner. 

Healthcare accounts: Adheris; Cephalon: Fentora, Corporate BTP, Nuvigil, Provigil, Provigil 

DTC/DTP; IdeaSphere: Alvita Teas, Cole Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs, 

Rebus, Twinlab, Ultra Harvest, Weil Nutritional Supplements, a2Milk; Johnson & Johnson; Kyowa: 

Istradefylline; Medical Missions for Children; Nalge Nunc International; Novartis: Proleukin, 

Zometa Global, Zometa US; Saratoga Hospital; Serono. 


Accounts gained: Adheris; Cephalon: corporate BTP, Nuvigil, Provigil, Provigil DTC/DTP; 

GlaxoSmithKline: Arranon, Bosatria, Eltrombopag, Promacta; IdeaSphere: Alvita Teas, Cole 

Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs, Rebus, Twinlab, Ultra Harvest, Weil Nutritional 

Supplements, a2Milk; Johnson & Johnson; Kyowa: Istradefylline; Medical Missions for Children; 

Novartis: Proleukin. 

Services: Design lab and media lab. 

New Hire Detail: Ellen Cappellino, Raimonds Dzelme, Mary Kate Hallahan, Marty Hardin, Rafael 

Holguin, Paul Johnson, Mark Thompson, Uwe Tigor. 

FEATURED WORK 

Product: Epzicom 


Creative/account team: Laura Baumann, Account 

Executive; Stephanie Hosmer, Art Director; Mike 

Costello, Copywriter; Nanette Foster, VP, Senior 

Brand Planner; Jim Mittler, PhD, Senior Medical 

Writer; Frank Mancini, Production Manager; Pete 

O’Toole, Associate Director of Operations; Nora 

Kiernan, Manager of Editorial Services; Jessica 

Goldsmith, Assistant Account Executive; Tiffany 

Ryan, VP, Account Services; Raimonds Dzelme, VP, 

Account Services; Nick Parslow, VP, Associate 

Creative Director; Ken Messinger, SVP, Creative 

Director; Renata Sviridova, Graphic Designer; 

Christina Armbrust, Studio Manager; Marcia Lyon, 

Senior Production Manager; Ken Zane, Art Buyer 

Supervisor. 

Why this ad is special: Palio’s campaign met three 

critical success factors: creating awareness of/educating patients about kidney complications, 

maximizing awareness that HIV is itself a risk factor for kidney complications, and motivating 

patients to discuss kidney-safe treatment options with their physicians. The campaigns visual 

reinforces the message, creates stopping power, and doubles as independent educational tools. 

Most importantly, the message is simple and memorable. 

The Pascoe Associates, Inc. 

1640 Logan Street, Denver, CO 80203 

Phone: 303-831-6307 • Fax: 303-830-9391 

E-mail: info@pascoeassociates.com • Web: www.pascoeassociates.com 

Founded: 1986 

Officers: Cher Pascoe, President. 


2006 2005 

Journals 15.0% 15.0% 







Healthcare accounts: Academy of Managed Care Pharmacy; Acuson, A Siemens Company: 

Ultrasound Equipment Manufacturing; American Heart Assocation; American Society of

Consultant Pharmacists: non-profit professional organization; Bayer Biologicals; Bayer 

Pharmaceutical: clinical communications; Bracco Diagnostics: contrast media for imaging 

modalities; Bristol-Myers Squibb: pharmaceutical products; Cobe Cardiovascular: cardiac 

surgery bypass equipment; Albert Einstein Healthcare System: Moss Rehab/physical 

rehabiliation; Gambro Nephrology: nephrology physcian placement, center management 

services; Gambro Renal Products: dialysis equipment; Health Inventures: designing, building 

ambulaotry surgery centers; Medical Education Collaboratives: CME accrediation; Merck: 

pharmaceutical products; Micromedex: medical information technology; National Jewish Medical 

Center: respiratory care; Navigant Biotechnologies: pathogen reduction technolpgy; Research 

Systems Inc.: workstation applications development; Siemens Medical Systems, Ultrasounds 

Group: ultrasound systems; Transtrachael Systems: oxygen delivery systems; Ultraguide: CT 

visual guidance system; White House Health Project: preventive and wellness programs; 

Colorado Business Group on Health. 


Accounts gained: Rainmaker; Colorado Business Group on Health. 


Services: Strategic planning, market planning, market research, product launches, corporate 

identity, advertising, collateral, sales traning materials, multimedia, 3D animation, Web-based 

programs and creative, public relations, and special events. 

Patient Marketing Group, Inc. 

155 Village Boulevard, Suite 200, Princeton, NJ 08876 

Phone: 609-779-6200 • Fax: 609-779-6201 

E-mail: info@patientmarketing.com • Web: www.PatientMarketingGroup.com 

Founded: 1990 

Parent company: HAI, Inc. , 600 Congress Avenue, Suite 200, Austin, TX 78701 

Officers: Lynn Benzing, CEO; Jackie Budd, SVP Account Management; Brian Mercer, 

Chief Creative Officer; Bill Koscho, Chief Technology Officer; Donna Decker, COO. 

Services: Full service vertically integrated patient relationship marketing, including CRM 

program and system design, creative development, strategy and planning, tailored 

communications online and offline, advertising, direct marketing, teleservices, database 

management, software development, Web tool creation, program management, market 

research, etc. 

Divisions: Creative Division - patient relationship marketing; Consulting Division - patient 

relationship marketing; Implementation Division - Customer Care Center; Technology Division - 

Patient Relationship Marketing; Acccount Management Division - Patient Relationship Marketing; 

Patient Health Institute - Market Research; ConsumeRxperience Scorecard - Industry Best 

Practices Study. 

Pharmaka, LLC 

179 State Route 31, Flemington, NJ 08822 

Phone: 908-806-2121 • Fax: 908-806-0775 

E-mail: info@pharmaka.com 

Web: www.Pharmaka.com 

Founded: 1990 

Officers: John N. Hatzikalfas. 

Healthcare accounts: Johnson & Johnson Pediatric Institute, Orth-McNeil Janssen Pharma 

Services, Johnson & Johnson World Headquarters, Johnson & Johnson Consumer Companies, 

Inc., EOS, Inc., Breakaway Technologies, Biovail. 

Services: Logo and corporate identity branding, congress materials, Websites, journal ads, 

sales training materials. 

Divisions: Team Graphics, LLC 

R+M 

15100-105 Weston Parkway, Cary, NC 27513 

Phone: 919-677-9555 

E-mail: info@rmagency.com 

Web: www.rmagency.com 

Founded: 1993 

Officers: Beverly Murray, President; Greg Norton, Vice President. 

Healthcare accounts: Pentax Medical, Argos Therapeutics, Cancer Centers of North Carolina, 

Quintiles, Sicel Technologies, iGuard, etrials, Sage Software Healthcare Division, MediClick. 

Services: Builds powerful brands that positively impact the way we live. Whether for lifestyle, 

healthcare of life science companies, their THIRST for branding is unquenchable. The agency has 

been recognized regionally and nationally for its business practices, strategic development and 

creative execution. 

AD HERE 

JULY 2007 MM&M 177

AGENCY A-TO-Z 

Red House 

7 Old Roswell Street, Suite Six, Waters Building, Alpharetta, GA 30004 

Phone: 770-475-2103 • Fax: 770-475-2104 

E-mail: dhansen@redhouseusa.com 

Web: www.redhouseusa.com 

Founded: 2001 

Parent company: Red House North America, 7 Old Roswell Street, Suite Six, 

Waters Building, Alpharetta, GA 30004 

Officers: Dan Hansen, Principal; Terry McLane, Principal; Steve Reeves, VP New 

Brand Development. 


2006 







Consulting services 

Research/validation 

10.0 

services 10.0 

Healthcare accounts: McKesson: provider technologies; Per-Se: physician billing services; 

AmeriPath: anatomical testing services. 

Services: Integrated marketing solutions that include a multitude of tactics such as: e-mail, direct 

mail, advertising, SEM, site development, public realtions, research and more. 

New Hire Detail: Jennifer Jezyk was recently hired as Senior Brand Manager/PR. 

Regan Campbell Ward-McCann 

150 E. 42nd Street, 16th Floor, New York, NY 10017 

Phone: 646-742-2100 • Fax: 646-742-2206 

E-mail: contact@rcw.com 

Web: www.RCW.com 

Founded: 1997 

Parent company: McCann Erickson Healthcare Worldwide, 622 3rd Avenue, New 

York, NY 10017 

Officers: Maureen Regan, CEO Managing Partner; Rich Campbell, Strategic Partner; 

Brendan Ward, Creative Partner; Jeff Sweeney, President of RCW-West. 

Offices: RCW West, 6863 Friars Road, San Diego, CA 92108, 619-209-4200 

Divisions: Medrageous (interactive) 

178 MM&M JULY 2007 

FEATURED WORK 

Product: Avandia 


Creative/account team: Account Team: Judith Britton, 

Carolyn Gorelick; Creative Team: Dan Hassan, Deborah 

Maguire, Rosy Calogero, Brian Zandman. 

Why this ad is special: In Type 2 diabetes, elevated A1C 

indicates a lack of control. Patients drift out of range, frustrating 

their doctors, and thus inspiring this concept for Avandia. At the 

upper left, “A1C” balloons draw patients perilously upward. Our 

solution shows A1C brought down to earth with a powerful 

promise: Gain control and sustain control with Avandia. 

re:group 

213 W. Liberty, Suite 100, Ann Arbor, MI 48104 

Phone: 734-327-6630 • Fax: 734-327-6636 

E-mail: regroup@regroup.us 

Web: www.regroup.us 

Founded: 2001 

Officers: Janet Muhleman, President & CEO; Liz Conlin, Director of Client Services 

Healthcare & Biotech; Rhonda Huie, Creative Director; David Martel, Media; Carey 

Jernigan, Director of Development; Karyn Kozo, VP Director Client Services Retail 

and Franchise. 

Healthcare accounts:Pall Life Sciences, Pall Bio Pharm, Pall Medical, University of Michigan 

Health System, Integrated Health Associates, Assey Designs, March of Dimes. 

Services: Branding and positioning; consumer communications; medical marketing; trade show; 

Website design and optimization. 

Rhycom Strategic Advertising 

10801 Mastin Boulevard, Suite 950, Overland Park, KS 66210 

Phone: 913-451-9102 • Fax: 913-451-9106 

E-mail: rrhyner@rhycom.com 

Web: www.rhycom.com 

Officers: Rick Rhyner, President. 


2006 2005 

Journals 20.0% 25.0% 







Strategic planning 5.0 

Healthcare accounts: UBC, Medtrak, Monarch, Xenotech, Gordon Denistry, Cydex, Shor Line. 

Services: Strategic planning, market research, audio visual, meeting planning, recruitment 

advertising, adword purchasing, and Web optimization. 

Rosetta 

100 American Metro Boulevard, Hamilton, NJ 08619 

Phone: 609-689-6100 • Fax: 609-631-0184 

E-mail: info@rosettamarketing.com • Web: www.rosettamarketing.com 

Founded: 1998 

Officers: Chris Kuenne, President & CEO; Kurt Holstein, COO; Hari Mahadevan, 

Managing Partner; David Osborn, Managing Partner; Greg Ellis, Sr. Partner; Ned 

Elton, Sr. Partner; Brian Lucotch, Sr. Partner. 

Healthcare accounts: Allergan: BOTOX, Juvederm, Hyperhydrosis; Pfizer: Geodon, Detrol, 

Aricept; Johnson & Johnson: Baby, Acuvue, Stayfree,Lifescan, Soothing Naturals; Genentech: 

Tarceva, Xolair; Bristol-Myers Squibb: Plavix; Amgen: AMG 531, Vectibix; Cephalon: Vivitrol; 

Otsuka: Tolvaptan, Sativex; UCB: Keppra; Sanofi; Shire; Novartis; Organon; TAP. 

Services: Insight and strategy: personality-based segmentation; quantitative and qualitative 

market; research; core target identification; strategic sssessment; value proposition design; new 

product development; implementation infrastructure; CRM strategy; advanced analytics and 

modeling; decision rule definition; digital marketing delivery tools (e.g. Web-enabled TM scripts); 

data capture, measurement analysis and optimization; segment scoring and predictive tools. 

Program execution: creative services, digital, direct mail and call center, communications 

executions, targeting and tailoring, Web platform design and build, in-store/branch sales tools 

and training oline/offline media planning and buying. 

Offices: New York, NY and Denver, CO 

FEATURED WORK 

Product: The Natural Look 

Client: Allergan 

Creative/account team: David Mihalovic, 

Group Creative Director; Marty Leone, Art 

Director; Mike Kabok, Interactive Designer; 

Pat Cortese, Production Manager; Leslie 

Donovan, Partner, Account Management; 

Libby Hammerschlag, Sr. Account 

Manager; Jennifer Voliner, Account 

Manager; Vincent Genn, Project Manager. 

Why this ad is special: Allergan’s BOTOX 

Europe site leads consumers through a 

personalized program that improves their 

facial and body aesthetics, while maintaining “The Natural Look.” With the assistance of a 

personalized 3-D morphing tool, an individually-tailored aesthetic product recommender and a 

customized physician locator with a “Click-to-be-Contacted” feature, this site guides them every 

step of the way.

Roska Healthcare Advertising 

211B Progress Drive, Montgomeryville, PA 18936 

Phone: 215-699-9200 • Fax: 215-699-9240 

Web: www.RoskaHealthcare.com 

Founded: 1981 

Officers: Jon Roska, Chairman & CEO; Jay Bolling, President; Ed Rooney, VP/Client 

Services. 

Healthcare accounts: Eisai/Pricara: Aciphex; P&GP/sanofi-Aventis: Actonel; Daiichi-Sankyo: 

Benicar; Neuronetics: NeuroStar; Bayer/Onyx: Nexavar; FoxHollow: SilverHawk; Actelion: 

Tracleer; Idenix/Novartis: Tyzeka; Cephalon/Alkermes: Vivitrol. 



Services: Targeted Rx marketing, direct-to-patient relationship marketing, direct-to-physician 

database marketing, patient adherence programs, minority outreach, disease management and 

managed care marketing, retail pharmacy initiatives, interactive communications and Web site 

development, patient and physician education, media planning and placement, market research, 

multimedia programs, strategic marketing consultation and database management. 

Divisions: Roska Digital Advertising 

FEATURED WORK 

Product: Sure Steps program 

Client: Actelion Pharmaceuticals 

Creative/account team: Jay 

Bolling, President; Mamie Duff, 

Medical Copywriter; Chris Matsinger, 

Executive Director, Digital Services; 

Chuck McLeester, SVP, Strategic 

Planning; Ed Rooney, VP, Client 

Services; Katharina Smith, Account 

Executive; Dehlia Towler, VP, Creative 

Services; Tim Valleley, Internet 

Developer; Simona Wright, Account 

Supervisor; Ali D’Agostino, Production 

Manager; Geri Kupcha, Research Director; Susan O’Brien, Director of Operations; Andrea Rorvik, 

Associate Account Executive; Dori Rosenbleeth, Project Manager; John Siemienski, Manager, 

Interactive Services. 

Why this ad is special: The Sure Steps program is positioned as an inspiring source ofongoing 

support - and a reminder of the hope and optimism found in everyday accomplishments. Sure 

Steps helps PAH patients face the future with less uncertainty and a more positive outlook. 

RX Mosaic Health 

711 3rd Avenue, 19th Floor, New York, NY 10017 

Phone: 212-336-7500 • Fax: 212-336-7501 

E-mail: info@rxmosaichealth.com • Web: www.rxmosaichealth.com 

Founded: 2006 

Parent company: Omnicom Group, 437 Madison Avenue, New York, NY 10022 

Officers: Charlotte Wray, President; Stacey Gandler, Managing Director; Melyssa 

Weible, Managing Director; Lindsay Rocco, Vice President; Ian Twinn, Vice 

President; Nicole D’Angelo, Account Director. 

Healthcare accounts: Ortho-Neutrogena: Retin-A, Renova; Sepracor: Brovana, Lunesta, 

Xopenex; Teva Neurosciences: Copaxone, Laquinimod, StemEx; Lescoja: Matte for Men; Zestra 

Laborarories: Zestra; Rocket Rights: In The Womb DVD series. 

Services: Specialist areas include healthcare marketing and corporate communications serving 

companies in the pharmaceutical, biotech, device/diagnostic and OTC healthcare space. Rx 

Mosaic Health offers a unique way of looking at these communications, an approach that is 

science-focused, market-driven and strategically aligned with clients’ businesses. Service 

offerings include science and medical content management and editorial; clinical trial recruitment 

and retention strategies; professional and patient advocacy; direct-to-patient education; issues 

and crisis communications; in-house media expertise and competitive intelligence. 

S&R Communications Group, Inc. 

2511 Old Cornwallis Road, Suite 200, Durham, NC 27713 

Phone: 919-544-8770 • Fax: 919-544-8588 

E-mail: info@srcomgroup.com • Web: www.srcomgroup.com 

Founded: 1991 

Officers: David H. Recht, CEO; Paul Dreyer, President, COO; Mark Kocourek, EVP, 

Strategic Brand Consultant; Ed Leon, VP Client Services; Bruce Nicoll, VP, Creative 

Director; Curtis Walston, CFO. 


2006 2005 

Journals 15.0% 10.0% 





Consulting 10.0 

Education 20.0 

AGENCY A-TO-Z 

Healthcare accounts: Baxter International Inc.: Hemophilia (hereditary bleeding disorder); 

WinRho; Campbell Alliance Group Inc.; Campbell Institue; C.B. Fleet Company Inc.: Hydra Life, 

Rehydration, PhosphoSoda, Summer’s Eve; Diosynth Biotechnology; Galderma Laboratories LP: 

speaker program; GlaxoSmithKline Inc.: central nervous system products, Epivir-HBV, Hepatitis, 

HIV, HIV/AIDS. 


Accounts gained: Fleming Labs, Magonate, Medicure, Aggrastat, Mallinckrodt 

Pharmaceuticals, Magnacet, Liquicet, Prestwick Labs, Xenazine, Sucampo Pharmaceuticals, 

Amitiza Speaker Program. 


Services: Provides integrated advertising, promotional medical education, event planning and 

speaker bureau development/management services. 

Divisions: S&R Communications Advertising, S&R Communications Medical Education, S&R 

Communications Events Planning, and S&R Communications Speaker Bureau Services 

FEATURED WORK 

Product: Fleet Phospho-soda EZ-Prep 

Client: Fleet Laboratories 

Why this ad is special: This ad builds 

on the successful 2006 campaign for 

Fleet Phospho-soda EZ-Prep. The 

illustration reminds physicians why 

bowel prep is needed in the first place: 

to clean the colon so that potentially 

dangerous lesions are exposed for 

excision. The headline promotes the 

product’s improved taste, a factor 

leading to better patient compliance. 

The cute “antimascot” of a frightened polyp caught in the scopes’s glare in an otherwise spotless 

colon ensures that this ad to stand out clearly in a category often devoid of personality. 

Saatchi & Saatchi Consumer Healthcare 


Phone: 212-463-3400 • Fax: 212-463-5038 

E-mail: jim.joseph@saatchihealthcare.com • Web: www.saatchihealthcare.com 

Founded: 2000 

Parent company: Publicis Healthcare Communications Group, 1675 Broadway 

Officers: Sam Welch, President; Jim Joseph, EVP/Managing Director; Robert Hogan, 

EVP/Director of Client Services; Chas Villante, EVP/Creative Director; Dan Franklin, 

EVP/Creative Director; Jim Fitzgerald, EVP/Group Account Director; Lisa Durels, 

EVP/Group Account Director; Julie Spoleti, EVP/Group Account Director; Justin 

Harrington, EVP/Group Account Director; Geri Mazur, EVP/Director of Strategic 

Planning. 


2006 




Healthcare accounts: Astra Zeneca: Nexium, Crestor, Seroquel, Pulmicort Respules, Pulmicort 

Flexhaler; sanofi-aventis: Ambien CR; sanofi-aventis/bms: Plavix; Pfizer: Detrol; Transitions: 

Transitions; Merial: Frontline. 

Accounts lost: GlaxoSmithKline/Roche: Boniva; Pfizer: Chantix. 

Services: All DTC: advertising, CRM, consumer healthcare education, interactive, branding. 

New Hire Detail: Jim Joseph, EVP/Managing Director. 

JULY 2007 MM&M 179

AGENCY A-TO-Z 

FEATURED WORK 

Product: Pulmicort Respules 

Client: AstraZeneca 

Creative/account team: Account: Lisa Durels, EVP/Group 

Account Director; Julie Spoleti, EVP/Director of CRM 

Operations; Marcia Gold, SVP/Strategic Planner; Kathi Marks, 

SVP/Account Director; Juliette Meehan, Account Executive. 

Creative: Dan Franklin, EVP/Creative Director; Chas Villante, 

EVP/Creative Director; Janice Dimaggio, VP/Assoc. Creative 

Director; Ted Mendelson, VP/Assoc. Creative Director. 

Media team: Earl Black, Asst. Media Director; Eric Rabei, 

Communications Planning Supervisor. 

Why this ad is special: The “Fit” print campaign for 

Pulmicort Respules leverages an insight about moms and 

medication and marries it with arresting visuals to deliver a 

unique message for the brand. By doing so, the brand 

destigmatizes asthma, and provides an outlet for anxious and concerned moms to get additional 

information to address their child’s condition. 

Saatchi & Saatchi Healthcare Advertising 


Phone: 212-463-3400 • Fax: 212-463-5038 

E-mail: dave.marek@saatchihealthcare.com • Web: www.saatchihealthcare.com 

Founded: 1944 

Parent company: Publicis Healthcare Communications Group, 1675 Broadway 

Officers: Sam Welch, President; Dave Marek, EVP/Managing Director; Ed Nathan, 

EVP/Creative Director; Martha Crane, EVP/Creative Director; Dobbi Massey, 

EVP/Creative Director; Brent Bernstein, SVP/Management Supervisor; Lisa Hazen, 

SVP/Management Supervisor; John Kalimtzis, SVP/Management Supervisor; Paul 

Nani, EVP/Management Supervisor; Karl Safulko, SVP/Management Supervisor; 

Dorothy Wetzel, SVP/Management Supervisor. 


2006 






Healthcare accounts: Amylin Pharmaceuticals: Symlin; Amgen Inc.: Enbrel; AstraZeneca: 

corporate adherence program, Crestor, Nexium, Seroquel; Boehringer Ingelheim: Aptivus; Endo 

Pharmaceuticals: Opana ER; Intendis Inc.: Finacea; Nycomed: Alvesco Global; sanofi-aventis: 

Alvesco U.S.,Ambien CR, Anzemet, Eligard, Elitek, Eloxatin, Plavix Global, Rilutek; Schering 

Corporation: Avelox, PEG-Intron; Sucampo Pharmaceuticals: Amitiza; Takeda Pharmaceuticals 

North America: Amitiza; Wyeth: Enbrel. 

Accounts gained: Amylin Pharmaceuticals: Symlin; AstraZeneca: Corporate Adherence 

Program; Boehringer Ingelheim: Aptivus; Endo Pharmaceuticals: Opana ER. 

Services: Strategic brand planning, workshops, and physician research. 

New Hire Detail: John Kalimtzis, SVP/Management Supervisor; Dorothy Wetzel, 

SVP/Management Supervisor. 

180 MM&M JULY 2007 

FEATURED WORK 

Product: Enbrel 

Client: Amgen/Wyeth 

Creative/account team: Creative: Martha Crane, 

EVP/Creative Director; Dobbi Massey, EVP/Creative 

Director; Adam Cohen, SVP/Assoc. Creative Director; 

Valerie Shane, SVP/Assoc. Creative Director; Vince 

Italiano, Group Art Supervisor; Robert E. Lee, Art 

Director. Account: Megan Trask, VP/Account Supervisor; 

Caroline Lam, Account Supervisor. 

Why this ad is special: In the crowded rheumatology 

market, the best way to stand out may be the simplest. 

This concept leverages the simplicity of “black and white” 

to demonstrate that Enbrel safety profiles is 

straightforward and trustworthy. Launched in early 2007, 

this campaign has already had a positive impact on sales. 

Saatchi & Saatchi Healthcare Innovations 

411 South State Street, 1st Floor, Newtown, PA 18940 

Phone: 215-497-8400 • Fax: 215-497-9535 

E-mail: diane.baisch@saatchihealthcare.com • Web: www.saatchihealthcare.com 

Founded: 1996 



Officers: Sam Welch, President; Diane Baisch, EVP/Managing Director; Tina 

Fascetti, EVP/Creative Director; Stephen Piotrowski, SVP/Group Account Director; 

Barbara Hill, SVP/Group Account Director. 


2006 






Healthcare accounts: Sanofi Pasteur: Adacel, Decavac, Pentacel, Daptacel, ActHIB, Tripedia; 

sanofi-aventis: Benzaclin, Carac, Penlac, Scultpra; Wyeth: Mylotarg, Neumega, Torisel; 

AstraZeneca: Merrem, Rhinocort Aqua; GlaxoSmithKline: Coreg/Coreg CR; Ther-Rx: Hematinics 

Franchise; ZLB Behring: Zemaira; NitroMed: BiDil; Marine Polymer Technologies: Syvek Patches; 

Smith & Nephew: IDET; MedPointe: Felbatol. 

Accounts gained: GlaxoSmithKline: Coreg CR; NitroMed; BiDil; Marine Polymer Technologies: 

Syvek Patches. 

Accounts lost: Wyeth: Altace. 

New Hire Detail: Tina Fascetti, EVP/Creative Director. 

FEATURED WORK 

Product: Rhincort 

Client: AstraZeneca 

Creative/account team: Creative: Tina Fascetti, Creative 

Director; Mary Rose Rogowski, VP Group Art Supervisor; 

Gayle Macdonnell, Art Supervisor; Emily Slusark, Jr. Art 

Director; Steve Rafferty, Group Copy Supervisor. Account: 

Steve Piotrowski, SVP Group Account Director; Gabriel Nero, 

Account Supervisor. 

Why this ad is special: This ad takes one of the most 

identifiable icons in pharma advertising—the Rhinocort 

rhino—and evolves it in a fresh direction that quickly delivers 

on the new strategic direction for the brand, focusing on 

compliance through tolerability. 

Scout Marketing, Inc. 

3391 Peachtree Road, N.E., Suite 105, Atlanta, GA 30326 

Phone: 404-91-SCOUT7 (2688) • Fax: 404-781-0909 

Web: www.scoutmarketing.net 

Founded: 1999 

Officers: Bob Costanza, President; David Farr, COO; Raffi Siyahian, VP, Director of 

Strategy. 

Services: Interactive, media, and public relations. 

Offices: San Diego, CA 

Seidler Bernstein Inc. 

700 Technology Square, Cambridge, MA 02116 

Phone: 617-225-0400 • Fax: 617-225-0011 

Web: www.seidlerbernstein.com 

Founded: 1993 

Officers: Kathleen Bernstein, Principal, Client Services; Jo Seidler, Principal, Creative 

Services. 


2006 2005 

Journals 15.0% 20.0% 

Branding 30.0 25.0 

Sales promotion 35.0 35.0 

Education 20.0 20.0

Healthcare accounts: Boston Scientific Corporation, Dako North America, Inc., GE Healthcare 

Financial Services, Genzyme Biosurgery, Haemonetics Corporation, LifeNet Corporation, Life 

Recovery Systems HD, LLC, Matritech, Millipore Corporation, Siemens Diagnostics, Smith & 

Nephew, Inc., SmoothShapes, Inc., Viasys Healthcare, Inc. 


Accounts gained: GE Healthcare Financial Services; Life Recovery Systems HD, LLC.; 

Matritech; Millipore Corporation; SmoothShapes, Inc.; Viasys Healthcare, Inc. 


Accounts lost: Boston Scientific Cardiovascular, Corning Life Sciences. 

Services: A leading healthcare marketing communications agency with a focus on serving 

clients in the medical technology and clinical diagnostics categories. Founded in 1993 and based 

in the medtech corridor of Cambridge, Mass., the agency is known for award-winning creative 

and integrated programs that build sustainable brands. Its full-service menu ranges from market 

research, brand strategy and creation, advertising and electronic media to direct marketing, 

sales promotion and trade show support. 

Shaw & Todd, Inc. 

95 Mt. Bethel Road, Warren, NJ 07059 

Phone: 908-668-1106 • Fax: 908-668-1107 

E-mail: mmelia@shawtodd.com • Web: www.shawtodd.com 

Founded: 1980 

Officers: Mary Melia, CEO & President; Keith Todd, VP, Account Services; Jeff 

Propper, VP, Creative Services. 


2006 





Healthcare accounts:The Endocrine Society. 

New Hire Detail: Chere Griffin, Account Executive. 

Simms & McIvor Marketing 


3121 Route 22 East, Branchburg, NJ 08876 

Phone: 908-722-8777 • Fax: 908-722-7833 

E-mail: mail@simmsandmcivor.com 

Founded: 1981 

Officers: Patrick J. McIvor, President. 

Healthcare accounts: Actions Products Inc., Amgen, AstraZeneca Pharmaceuticals, Aventis 

Pharmaceuticals, BD Consumer Healthcare, BD ID, Bayer HealthCare Biologics Division, Children’s 

Oncology Camping Association (C.O.C.A.), Diabetes Education & Camping Association, 

Genentech/Novartis, Health Care Interiors, IVAX/Teva, Johnson & Johnson Corporate, Johnson & 

Johnson Healthcare Systems, LifeCell Corporation, Novo Nordisk, Ortho Biotech Inc., Redfield 

Corporation, Sankyo Pharma Inc., Sepracor, Inc., Smiths Medical, Inc., Terumo, The Consortium on 

Children’s Asthma Camps (CCAC), The Marketing Connexion, Wyeth-Ayerst Laboratories, Vasomedical 


Accounts gained: Amgen; Diabetes Education & Camping Assoc.; IVAX/TEVA; Sepracor; 

Terumo. 


Services: Audiovisual; special events; convention traffic building programs; Websites; exhibits; 

house organs; strategic planning; specialty camp programs. 

Snowfish, LLC 

9112 Sterling Montague Drive, Great Falls, VA 22066 

Phone: 703-759-6100 

Web: www.snowfish.net 

Founded: 2003 

Officers: David Fishman, MBA; Melissa Hammond, MSN, GNP. 

Healthcare accounts: MGI Pharma, Medicines Company, Medicure Pharma, Medical 

Simulation Corporation, Immersion Medical. 


AGENCY A-TO-Z 

Services: Our core capabilities include professional communications (advisory boards, Web 

conferences, etc.) and analytics (KOL identification and mapping, market research). 

Divisions: Professional communications, analytics. 

StoneArch Creative 

125 S.E. Main Street, Minneapolis, MN 55414 

Phone: 612-379-4678 • Fax: 612-379-7988 

E-mail: info@stonearchcreative.com • Web: www.stonearchcreative.com 

Founded: 1984 

Officers: Judy Kessel, President; Jerrold Gershone, CEO. 


2006 2005 








Curriculum design 3.0 3.0 

Healthcare accounts: Medtronic, Inc.; Roche Diagnostics; Boston Scientific Corporation; 

Disetronic Medical Systems, Inc.; Disc Dynamics, Inc: St. Jude Medical, Inc.; Cargill Corporation; 

Gyrus Medical, Inc.; Zimmer Spine; Novartis Nutrition Corporation; Coloplast Corporation, Skin 

Care Division; Abbott Northwestern Hospital; International Diabetes Center; St. Luke’s Hospital, 

Hazelden Foundation; BlueCross BlueShield of Minnesota. 

Accounts gained: Coloplast: global marketing and communications for Urology and Continence 

Care, Women’s Health Division and Men’s Health Division; United Healthcare; Children’s Hospitals 

and Clinics; University of Minnesota School of Medicine; Acist Medical; Possis Medical; State of 

Minnesota Department of Health. 

Accounts lost: Omnitract Surgical. 

New Hire Detail: Andrea Nelson, New Business Development; Mary Ellen Brennen, Meetings and 

Events, Account Manager. 

FEATURED WORK 


Client: Life Science Alley 

Why this ad is special: In 2006, two trade associations in 

Minnesota (Medical Alley and MNBIO) merged to form Life 

Science Alley. StoneArch Creative developed this illustration to 

depict “connectivity” and represent the convergence of the 

biologics and medtech environments. This representation 

shows the emerging collaboration and its impact as a seed for 

innovation and economic growth. LifeScience Alley comprises 

a broad range of over 500 member organizations. It’s unique 

members include medical device and equipment 

manufacturers, agricultural and industrial bioscience 

organizations, pharmaceutical companies, health plans, 

insurers, hospitals and clinics, education and research 

institutions, government agencies, trade organizations, and a large variety of health care service. 

This is one of the only membership organizations in the country that serves this converged 

audience. Leaders of LifeScience Alley were interested in developing a refreshing visual identity to 

project a strong image of an expanded organization and its connected network for its biennial 

member directory. 

Stonefly Communications Group 


Phone: 614-543-6020 • Fax: 614-540-3155 

Web: www.stoneflygroup.com 


Parent company: inVentiv Health, 200 Cottontail Lane 

Officers: John Racik, President and CEO; Ann Friedman-Ryan, EVP/Client & Agency 

Services; Jim Johnson, EVP/Exec. Creative Director. 

Healthcare accounts: Novo Nordisk, ZymoGenetics, Takeda, Abbott/Ross Labs, Insmed, 

United Healthcare Group. 


Accounts gained: Novo Nordisk: additional brands; ZymoGenetics: brand in development; 

Abbott/Ross: brand in development; United Health Group: Health A-Z, Specialized Health Service 

Group. 

JULY 2007 MM&M 181

AGENCY A-TO-Z 


New Hire Detail: Jim Johnson, EVP/Exec. Creative Director. 

Divisions: Advertising — professional and consumer, public relations, advocacy development, 

strategic planning, market research, branding and media. 

Stratagem Healthcare Communications 

450 Sansome Street, 12th Floor, San Francisco, CA 94111 

Phone: 415-397-3667 • Fax: 415-397-3668 

E-mail: susan@stratagem-hc.com • Web: www.stratagem-hc.com 

Founded: 1997 

Officers: Paul Harris, Principal, Creative Director/Art; Susan K. Hempstead, 

Principal, Account Services; Patricia Malone, Principal, Creative Director/Copy. 


2006 2005 

Journals 20.0% 25.0% 






Healthcare accounts: AngioScore, Asthmatx, Botanical Laboratories, Inc., Carl Zeiss Meditec, 

City of Hope, diaDexus, Free & Clear, Hansen Midical, Health Plan of San Mateo, InterHealth 

Nutraceuticals, Mallinckrodt, MediQuest Therapeutics, Nellcor, On Lok SeniorHealth, Pacific 

Bioscience Labs, Scios, Smith & Nephew, Tyco Puritan Bennett. 


Accounts gained: Asthmatx, City of Hope, diaDexus, Health Plan of San Mateo, InterHealth 

Nutraceuticals, MediQuest Therapeutics, On Lok SeniorHealth. 


Accounts lost: CoTherix - acquired by Actelion. 

182 MM&M JULY 2007 

FEATURED WORK 

Product: Natrecor 

Client: Scios 

Why this ad is special: In this international launch campaign 

for Natrecor, the goal was to tap into the emotional response 

felt by cardiologists when they witnessed a patient 

“drowning” due to acutely decompensated congestive heart 

failure (ADHF). In this campaign, the ADHF patient is stranded 

miles from shore, in danger of drowning, and the gleaming 

ladder provides the solution—Natrecor. Symbolically, the 

recombinant Natrecor ladder is the way out of crisis for the 

patient. Its DNA-like structure represents the true 

differentiating feature of Natrecor—it is a recombinant 

version of B-type natriuretic peptide. The campaign 

addresses the critical dual needs of the physician for the 

patient in crisis: Rapid Response. Significant Relief. 

Strategic Edge 

6147 Landino Drive, Westlake Village, CA 91362 

Phone: 818-903-7371 • Fax: 818-991-2517 

E-mail: Bob@StrategicEdgeMarketing.net 

Web: www.strategicedgemarketing.net 

Founded: 1991 

Officers: Robert O. Kielhorn, President; Susan Kielhorn, Vice President. 

Services: Specializing in database marketing and market research (qualitative and quantitative), 

market planning and market communications to build brands. 

Sudler & Hennessey 

230 Park Avenue South, New York, NY 

Phone: 212-614-4100 • Fax: 212-598-5327 

E-mail: firstname.lastname@sudler.com • Web: www.sudler.com 

Founded: 1941 

Parent company: Young & Rubicam Brands/WPP, 285 Madison Avenue, 


Officers: Jed Beitler, Chairman of the Board; Louisa Holland, President & Chief 

Operating Officer US; Massimo Vergnano, Chairman S&H EMEA Europe; David 

McLean, Chairman, Asia/Pacific/Africa; Rob Rogers, President S&H Asia/Pacific 

and Chief Creative Officer S&H New York; Daria Blackwell, Managing Partner & 

Director of Multicultural Communications; Paul Giroux, Managing Partner & Director 

of Strategic Planning; Larry Lannino, Managing Partner; Anthony Manson, Managing 

Partner & Director of Interactive and Patient Communications; Wayne Traub, 

Managing Partner Sentrix Global Healthcare Communications; Joe Garamella, 

Executive Creative Director; Ruben Gutierrez, Managing Partner, IntraMed 

Educational Group; Robert Rullo, Managing Partner, IntraMed West; Donna 

Michalizysen, Managing Partner, Precept Medical Communications. 

Healthcare accounts: Abbott Laboratories, Abbott Nutrition International, Allergan, Amgen, 

Astellas Pharma US, AstraZeneca Pharmaceuticals, Aventis Pasteur, Baxter Healthcare 

Corporation, Bayer Healthcare, Boehringer Ingelheim, Cephalon, Colgate Oral Pharmaceuticals, 

Colgate-Palmolive Co., Cubist, Forest Laboratories, Inc., Galderma, Genentech, Inc. 

GlaxoSmithKline, Guidant Corporation, NPS Pharmaceuticals, Orth-McNeil Inc., Pfizer, Inc., 

Procter & Gamble, Roche Laboratories, Schwarz Pharma, TAP. 


Accounts gained: Allergan, AstraZeneca, Baxter Cellular Therapies, Bayer Healthcare, Cubist, 

Forest Laboratories, Galderma, Monogram, Ortho-McNeil, Inc., Pfizer Inc., P&G, Schering AG, 

Schwarz Pharma, TAP. 


Accounts lost: Novo Nordisk, Monogram Biosciences. 

Services: In addition to a full array of professional and consumer healthcare marketing, 

promotion and medical education, our comprehensive in-house business offerings also include 

Internet communications consulting, technology and digital media services; creative and 

strategic consultancy; branding and identity work; multicultural communications, managed care 

consulting; market analytics and media, sales training, as well as patient relationship marketing. 

As part of WPP, one of the world’s leading communications networks, S&H can also provide its 

clients with other unique services such as direct marketing and database management. 

New Hire Detail: Daria Blackwell, Managing Partner & Director of Multicultural Communications; 

Bob Paglia, SVP, Managed Markets Strategic Planning. 

Offices: Berkeley Heights, NJ; San Francisco, CA; and North Wales, PA 

Divisions: S&H Strategic Planning & Market Analytics, S&H Multicultural Communications, S&H 

Group pi, Sentrix Global Healthcare Communications, IntraMed Educational Group, Imprint 

Science, Precept Medical Communications, Emeritus Educational Sciences, IntraMed West, 

Precept Educational Sciences West, Avenue-e Health Strategies, Isis1, HealthAnswers, 

Acumentis, The FCG Institute, Current Medical Directions, Academic Alliances in Medical 

Education. 

FEATURED WORK 


Client: Galderma 

Creative/account team: Doug Donelan, Mindy Telmer, 

Joe Garamella, Cathy Midura, Victoria Hutnick, Wayne 

Traub. 

Media team: Gwen Canter. 

Why this ad is special: Using the unique photographic 

style of Howard Schatz, this campaign helps establish 

Galderma as a true innovator in dermatology. By arranging 

dancers (some colorized in Galderma colors) in poses that 

defy gravity, the images surprise and delight—pushing 

beyond the expected—to create a corporate identity that 

says “forward-thinking leader.” 

Surge Worldwide Healthcare 



Phone: 646-428-2500 • Fax: 646-428-2501 

E-mail: MarketMovingIdeas@surgehealthcare.com 

Web: www.surgehealthcare.com 

Founded: 2005 

Parent company: Corbett Accel Healthcare Group (An Omnicom Group Company), 

211 E. Chicago Avenue, Chicago, IL 60611 

Officers: Carleen Kelly, President. 

Healthcare accounts: Daiichi Sankyo Co., Genentech, Merck & Company, Merck Vaccines, 

Merck & Co./Schering-Plough, Millenium, Schering-Plough, Shire, UCB Pharma. 



Services: Managed care, multi-channel marketing (including CRM).

FEATURED WORK 

Product: Vytorin 

Client: Merck & Co./Schering-Plough 

Creative/account team: Creative Team: Kate Zartler, 

VP, Group Creative Director; Jeff Pienkos, VP, Creative 

Director; Fiona O’Donnell, Assoc. Creative Director, Art; 

James Drosnes, VP, Assoc. Cerative Director, Copy; 

Laura Potucek, Group Art Supervisor; Stephen Baum, Art 

Director; Tony Morrone, Copy Supervisor. Account Team: 

Jessica Wolfe, Account Supervisor; Samantha Sabatos, 


Why this ad is special: This promotion piqued the 

interest of cardiologists at the AHA convention in 

Chicago, to learn about VYTORIN data, through an 

advertisement that was simultaneously site specific to 

the city. The concept succeeded by using a colloquial 

phrase that a) suggested that physicians would be missing out on something newsworthy and b) 

making reference to a famous downtown business district — the “Loop” circled by the L-train. 

TMX Healthcare 

1100 E. Hector Street, Suite 242, Conshohocken, PA 19428 

Phone: 610-897-2500 • Fax: 610-897-2501 

E-mail: jgatch@tmxhealthcare.com • Web: www.tmxhealthcare.com 

Founded: 1999 

Officers: Blair Lyon, CEO; Debra Brown, President; David McMillan, Chief Technology 

Officer; Eric Smith, Chief Strategic Officer; Glenn Elias, SVP, Strategic Projects; Kent 

Brown, VP, Client Strategy & Services; Christopher Cashdollar, Creative Director; 

Thanh Nguyen, VP, Business Operations. 

Services: TMX Healthcare, honored as IAC Agency of the Year for 2005, 2006, & 2007, is an 

industry leader in digital advertising and communications. TMX combines award-winning creative 

with proven technology savvy. Working in partnership with their clients, they deliver effective, 

measurable solutions. TMX’s expertise in Six Sigma methodology positions them to work with 

optimal efficiency on behalf of their clients. TMX’s turnkey digital communication programs 

include interactive learning programs, multichannel digital campaigns, and viral campaigns. 

New Hire Detail: Debra Brown, President, joined TMX in April of 2007.With three consecutive 

wins for IAC Agency of the Year, TMX was ready to capitalize on its unique, technology-charged 

creative, and searched for a dynamic leader who could bring proven global marketing expertise 

to TMX’s growing and diverse client roster. After the nationwide search, Debra Brown was the 

unanimous choice for president. Brown offers a rare, multidisciplinary pedigree in DM, 

relationship, and loyalty marketing in traditional and interactive media: VP of Marketing at Dun and 

Bradstreet; EVP Chief Marketing Officer of IPG’s Partnership Group; CEO and President of United 

Virtualities; and within the WPP family of companies, President and Managing Director of J. Walter 

Thompson Direct, EVP Account Managing Director of Young and Rubicam, and EVP Director of 

Client Services of Wunderman Worldwide. 

FEATURED WORK 

Product: Imaging Technology 

Client: Siemens Medical Solution 

Creative/account team: Kent Brown, VP, Client 

Strategy & Services; Christopher Cashdollar, 

Creative Director; Andrew McDonald, Art Director; 

Jon Elison, Animator; Neelima Guttikonda, 

Developer. 

Why this ad is special: This Flash-based microsite 

program seeks to inform cardiologists and primary 

care physicians about the benefits of the company’s 

cutting edge CT scan technology It provides 

interactive components using outstanding visual 

elements to see how these machines are already 

moving medicine one step closer to predicting and 

preventing heart disease. Physicians also have the 

ability to hear how key opinion leaders feel that these 

machines will change the practice of medicine in the 

near future. The site contained: KOL Video, A Soldier’s Story about how these machines helped 

doctors remove shrapnel from his heart, an image viewer, and other useful tools for physicians to 

learn about the technology. 

AGENCY A-TO-Z 

Topin and Associates 

205 N. Michigan Avenue, Suite 2315, Chicago, IL 60601 

Phone: 312-645-0100 • Fax: 312-645-0120 

E-mail: pepperlogic@topin.com • Web: www.topin.com 

Founded: 1982 

Officers: Alan Topin, President; Dennis Gilroy, VP/CFO; Abby Mansfield, VP/Creative 

Director; John Diaz, VP/Creative Director. 

Healthcare accounts: Baxter Healthcare Corporation; Baxter medication delivery: medication 

management, drug delivery, nutrition, infusion access; Baxter BioPharma Solutions: product and 

services; Dusa Pharmaceuticals Inc.: Levulen, ClindaReach, Avar; Fenwal Inc.: blood collection 

and processing products; Ovation Pharmaceuticals: Vigabatrin; Studer Group: hospital 

management; Sunstar Butler: oral healthcare products professional; Teva Neuroscience Inc.: 

Azilect. 


Accounts gained: Fenwal Inc., Dusa Pharmaceuticals. 


Accounts lost: US Oncology: corporate branding. 

FEATURED WORK 


Client: Baxter Medication Delivery 

Creative/account team: Creative: Krista Wagner, 

Elizabeth Bunten, Abby Mansfield, Julie Larkin. 

Account: Sadie Bjornstad, Jen Karr, Alan Topin. 

Why this ad is special: This campaign for Baxter 

Medication Delivery empowers the customer to 

overcome a challenges encounted in the hospital 

pharmacy setting. 

Torre Lazur McCann 


Phone: 973-263-9100 

Web: www.torrelazur.com 

Founded: 1980 

Parent company: McCann Healthcare Worldwide/IPG, 20 Waterview Boulevard, 

Parsippany, NJ 07054 

Officers: Marci Piasecki, CEO, Torre Lazur McCann; Bill McEllen, EVP, Managing 

Director; Jennifer Alampi, SVP, Creative Director - Art; Marcia Goddard, SVP, Creative 

Director - Copy; Dana Regan, VP Managing Director, Torre Lazur Managed Markets; 

Hilary Gentile, VP Strategic Planning. 

Healthcare accounts: Adams Respiratory Therapeutics: Mucinex, Mucinex for children, 

Delsym; Bristol-Meyers Squibb/Sanofi-Aventis: Plavix; Eisai Inc/Pfizer: Fragmin; Eisai Inc/PriCara: 

Aciphex; Ethicon Endo-Surgery: Harmonic Scalpel; GlaxoSmithKline: Advair, Avodart, Requip PD, 

Requip RLS, Allermist; Indenix Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka. 


Accounts gained: Adams Respiratory Therapeutics: Mucinex, Mucinex for children, Delsym; BI: 

Micardis/on Target; GlaxoSmithKline: Advair, Avodart, Requip PD, Requip RLS, Allermist; Indenix 

Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka. 


Services: TLM focuses on one core service — healthcare advertising and communications 

delivered to professionals and patients via print, video, and digital media. New media delivered 

through TL Active Ingredient is a built-in element within traditional teams, offering state-of-the-art 

strategic ideas designed to move customers. Within the network, the Managed Markets division 

operates as a separate entity, supporting and augmenting brand team efforts with specialized 

solutions. 

Offices: echo Torre Lazur, East Hanover, NJ 

Divisions: Torre Lazur Managed Markets (TLMM) and TL Active Ingredient. 

JULY 2007 MM&M 183

AGENCY A-TO-Z 

FEATURED WORK 

Product: Fragmin 

Client: Eisai/Pfizer 

Creative/account team: Creative 

Directors: Jennifer Alampi and 

Marcia Goddard; Danielle Termini, 

Art; Jill Lesiak, Copy; Linda 

Ciccarelli, Account. 

Why this ad is special: The awardwinning 

Break Down the Risk 

campaign generated renewed 

excitement for FRAGMIN at a pivotal 

time, countering the effects of an 

acquisition change, a new field 

force, and competitive noise. After years of limited field force activity and promotion, this 

campaign successfully established a strong presence and support for FRAGMIN with target 

audiences. The dramatic image of the health care professional with the large syringe immediately 

conveys the power of FRAGMIN to prevent deep vein thrombosis (DVT)/pulmonary embolism (PE) 

across multiple indications. The campaign’s powerful red, orange, and yellow colors underscore 

the urgency of the disease state. Market research shows that health care professionals prefer the 

clean look of the campaign and respond positively to the empowering message that FRAGMIN will 

help them `break down the risk’ to protect their patients from the threat of thrombosis. 

TWG MarComm 

13636 Ventura Boulevard, #412, Sherman Oaks, CA 91423 

Phone: 818-609-8250 • Fax: 818-609-8258 

E-mail: jwiner@twgmarcomm.com • Web: www.twgmarcomm.com 

Founded: 2000 

Officers: Jeffrey Winer, President and Managing Director; Lee Levin, VP Creative 

Director, President Selfish Entertainment; Jordan Schlecter, VP Internet. 


2006 

Conventions/exhibits 50.0% 

Web 20.0 

Video 30.0 

Healthcare accounts: Allergan Clinical Development, Obagi Clinical Development. 

Services: Strategic medical communications, industrial audio and video, interactive media, Web 

services, online communities experts, and grass roots advocates. 

Divisions: Selfish Entertainment (audio/video) 

Vox Medica, Inc. 

The Curtis Center, Suite 250-S, Independence Square West, Philadelphia, PA 19106 

Phone: 215-238-8500 • Fax: 215-238-0881 

E-mail: marketing@voxmedica.com • Web: www.voxmedica.com 

Founded: 1953 

Officers: Donald J.M. Phillips, PharmD, Principal and CEO; Yvonne D’Amelio, MBA, 

Principal and Chief Financial Officer; E. Michael D. Scott, Principal and EVP; Eve 

Dryer, Principal and President; EVPs, Tim R. Garde, Peggy Heller; VPs, Audrey 

Benvignati, Christine Donato, Kevin Dunn, Rhoda Dunn, Isabelle Gauvry, Lynn 

Shepherd. 

Healthcare accounts: Abbott Laboratories; Aetna Inc.; AmerisourceBergen Corporation; 

Amylin Pharmaceuticals, Inc; AstraZeneca Pharmaceuticals LP; Baxter International Inc.; Biogen 

Idec Inc.; Celgene Corporation; Centers for Disease Control and Prevention; CIGNA HealthCare; 

Genentech Inc.; IMS Health Inc.; Janssen, L.P.; LifeScan, Inc.; Ortho Biotech Products, L.P.; Pfizer 

Inc.; PricewaterhouseCoopers; Roche; Serono, Inc.; Teva Pharmaceuticals USA. 

New Hire Detail: Steve Martino, VP, Creative Director; Walter A. Sella, MD, MBA, Medical 

Director; Lisete Andre, VP, Account Group Supervisor; Kelly Cacioppo, VP. 

Divisions: Vox Medica Marketing Communications, Vox Medica Public Relations, Vox Medica 

Training and Development, Vox Medica Strategic Solutions, Institute for Continuing Healthcare 

Education. 

184 MM&M JULY 2007 

Warhaftig Associates, Inc. 


Phone: 212-995-1700 • Fax: 212-995-1166 

E-mail: matt@warhaftig.com 

Founded: 1982 

Officers: Matt Warhaftig, President 


2006 2005 

Sales materials 100.0% 40.0% 

Software, packaging, books 60.0 

FEATURED WORK 

Product: AVIVA 

Client: Baxter 

Why this ad is special: The launch campaign for 

Baxter’s new AVIVA container systems that offering 

pharmacists “nothing” is a good thing when it applies to 

the drug-compatibility challenges presented by DEHP 

and PVC. 

Healthcare accounts: Pfizer; Daiichi: Sankyo; Eisai; Abbott. 

Services: Our focus is on creating unique programs and tools to communicate value messages 

to managed care and hospital audiences. Programs may encompass print, software, Web, and 

other types of customer presentations. 

Williams-Labadie 

57 W. Grand Avenue, Chicago, IL 60610 

Phone: 312-222-5800 • Fax: 312-222-2530 

E-mail: plabadie@williamslabadie.com • Web: www.williamslabadie.com 

Founded: 1990 

Parent company: Publicis Healthcare Group, 1675 Broadway, New York, NY 10019 

Officers: Peter Labadie, CEO; Tony Goosmann, President; Randy Isaacson, EVP; 

Julie Drinane, SVP, Finance and Human Resources. 


2006 2005 






Healthcare accounts: Astellas Pharma US, Inc.: Adenoscan, Adenocard; Abraxis 

Oncology/AstraZeneca: Abraxane; Smith & Nephew: Acticoat, Allevyn, Secura, 

Iodosorb/Iodoflex; Prometheus Laboratories Inc.: corporate, diagnosics, Entocort EC; Advanced 

Medical Optics, Inc.: Blink Contacts, Complete Moisture Plus; Medicis Aesthetics; Gelita Health 

Products USA Inc.: CH-Alpha; PDL BioPharma Inc.; deCode Genetics; Genentech: corporate; 

DaVita Village Health; National Starch. 


Accounts gained: Abraxis Oncology/AstraZeneca: Abraxane; Smith & Nephew: 

Iodosorb/Iodoflex; Medicis Aesthetics Gelita Health Products USA Inc.: CH-Alpha; PDL BioPharma 

Inc.; deCode Genetics; Genentech: Corporate; DaVita Village Health; National Starch; American 

Board of Medical Specialties. 


Accounts lost: Pharmavite. 

Services: Williams-Labadie is a mid-size, full-service advertising agency focused on building 

strong healthcare brands aimed at consumer and professional audiences. The agency utilizes all 

forms of media, including print, online, interactive, video and TV, direct marketing, and radio. 

Divisions: Ideon Healthcare Education

FEATURED WORK 

Product: Adenoscan 

Client: Astellas Pharma US, Inc 

Creative/account team: Jim Grossman, SVP, 

Account Supervisor; Chris DeProfio, Account 

Supevisor; David Diaz, Account Executive; TJ Cimfel, 

Creative Director; Laura Frizzo, Sr. Art Director; Chris 

Siek, Copywriter. 

Why this ad is special: This campaign is a simple, 

clear communciation of the primary benefit of this 

market-leading cardiovascular diagnostic — It helps 

identify who’s at risk. 

Wishbone/ITP 

245 5th Avenue, 12th Floor, New York, NY 10016 

Phone: 646-486-9700 • Fax: 212-213-4235 

E-mail: smichaelson@wishbone-itp.com • Web: www.wishbone-itp.com 

Founded: 1998 

Officers: Steven Michaelson, Founding Partner, CEO; Judy Capano, Partner, Chief 

Strategic Officer; Renee Mellas, Partner, General Manager; Steve Hamburg, Partner, 

Chief Creative Officer; Ralph DeVito, Chief Financial Officer; Theodore Whitby, EVP, 

Director of Strategic Planning; Mark McDowell, SVP, Creative Director - Art; 

Stephanie Sorine, SVP, Creative Director - Copy; George Ho, SVP, Management 

Supervisor; James Christodoulou, MD, SVP, Medical Director. 


2006 2005 

Journals 20.0% 20.0% 




Sales materials 40. 45.0 


Interactive media 5.0 

Other 5.0 

Healthcare accounts: Dey LP: EiPen, Formoterol; Genzyme Biosurgery: Seprafilm, Synvisc, 

Synvisc new formulation; MedPointe Pharmaceuticals: Astelin, Astelin new formulation, Optivar; 

Otsuka America Pharmaceutical Inc.: Tolvaptan; Auxilium Pharmaceuticals Inc.: Testim; Barrier 

Therapeutics Inc.: Vusion; Bristol Meyers Squibb: Coumadin; Eggland’s Best: Eggs; 

GlaxoSmithKline: Commit. 


Accounts gained: Dey: Formoterol; Otsuka: Tolvaptan; Genzyme: Seprafilm; GSK: Commit; 

Auxilium: Testim; Barrier Vusions DTC: Vusion. 


Services: As a full service-advertising agency, Wishbone provides a full range of marketing 

services, including advertising, sales promotion, direct marketing, and online communications. 

We also offer both sales training and motivation. Our multimedia group is the best in the business 

regarding electronic detailing. This year our in house producer and editors developed two DTC 

commercials. Our Medical Education division, Backbone, has really taken off this year executing 

numerous projects both accredited and non-accredited. 

Divisions: Wishbone Rx, Wishbone Consumer, Wishbone Interactive, and Backbone — Medical 

Education. 

FEATURED WORK 

Product: Optivar 

Client: MedPointe Pharmaceuticals 

Creative/account team: Mark 

McDowell, Stephanie Sorine, John Thelian, 

Matt Schneider. 

Why this ad is special: Optivar, marketed 

by MedPointe Pharmaceuticals, is 

indicated for the treatment of the itching 

associated with allergic conjunctivitis. 

Optivar has a unique mechanism of action 

that enables it to block many allergy 

pathways. Therefore, physicians and patients can EXPECT MORE with OPTIVAR. Wishbone 

created this “super goalie” to help bring the blocking power of OPTIVAR to life. This campaign 

exceeded expectations on many fronts, including “stopping power” (no pun intended). 

AGENCY A-TO-Z 

Product: Testim 

Client: Auxilium Pharmaceuticals 

Creative/account team: Steve 

Hamburg, Stephanie Sorine, Mark 

McDowell, Ted Whitby, Renee Mellas. 

Why this ad is special: Low testosterone 

is a common, though very under 

diagnosed, condition. In this new 

campaign for the testosterone gel Testim, 

Wishbone wanted to raise the awareness 

of low testosterone with a provocative 

image, and position the brand as the 

optimal solution to low testosterone. The image of a man with missing T’s is arresting, and the 

“Restore What’s Missing” headline simply and powerfully completes the thought. 

Zuchelli & Johnson Healthcare 


2873 Ocean Avenue, Seaford, NY 11783 

Phone: 516-783-1400 • Fax: 516-783-1805 

E-mail: admin@adwise.com • Web: www.adwise.com 

Founded: 1983 

Officers: Thomas Johnson, President; Angela Johnson, EVP; Cathy Vernino, VP. 


2006 2005 

Journals 40.0% 41.0% 





Special Projects/Research 3.0 

Healthcare accounts: Baxter ACC: Propofol, Brevibloc, Suprane, TDS, Sevoflurane, 

multisource injectable products, various brands, projects and media planning; Daiichi: projects; 

Edlaw Pharmaceuticals: Dialysate additives; EZ-EM: Visipace; PDL BioPharma. 

Accounts gained: Nexmed, Laboratory Skin Care, GeneraMedix. 

Accounts lost: INOtherapeutics, CareMark. 

Divisions: Option Printing, Inc.; PharmNation: media sales representative for State Pharmacist 

Association journals. 

FEATURED WORK 

Product: Sevoflurane 

Client: Baxter Healthcare Corporation 

Creative/account team: Cathy Vernino, Creative 

Team Leader. 

Media team: Angela Johnson, Media Team Leader. 

Why this ad is special: Baxter launched Sevoflurane 

globally. A branding image that could be easily utilized 

by creative teams in two dozen countries was required. 

The choice of a yellow sunflower represents the product 

code color and was accepted by the marketing teams in 

every country. 

JULY 2007 MM&M 185

Agency A-to-Z - Haymarket Media Group

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