E- Magazine issuu December 2016

1www.varindia.com December 2016
VOLUME XVIII ISSUE 04 DECEMBER 2016 PRICE Rs. 50
Toshiba appoints RPTech Care Center as its NSP Epson continues fight against counterfeit
Tuesday, 24th
January 2017
Hotel Mayfair Lagoon & Convention
Bhubaneswar, Odisha

2 December 2016 www.varindia.com
Chief Guests
Rajnath Singh
Union Minister for Home Affairs
Government of India
Manohar Parrikar
Union Minister for
Defence Government of India
14December2016,HotelTajPalace,Chankyapuri,NewDelhi
DEFENCE
PRODUCTION
NATIONAL CONFERENCE
SELF RELIANCE AND BEYOND
As a focus area of Prime Minister’s ambitious ‘Make in India’ vision, there is an urgent need to reduce
our dependence on foreign equipment with respect to Defence Production .With the third largest armed
forces in the world the reliance to the tune of 60% of its arms and ammunitions procurements through
imports does not augur well. Almost 31.1% of its military budget is spent on capital acquisitions alone.

VOLUME XVIII ISSUE 04 DECEMBER 2016 PRICE Rs. 50
Brocade expands SLX Family Canon India expands its projector portfolio
Will demonetization help
India to become $10-
tn economy by 2030?

4 November 2016 www.varindia.com

EmersonrebrandsasVertiv
Emerson Network Power has
announced the appointment
of Rob Johnson as CEO and officially
commenced a campaign to rebrand the
standalone company as Vertiv.
Vertiv is a global provider of mission-
c r i t i c a l
infrastructure
technologies for
vital applications
in data centers,
communication
networks, and commercial and industrial
environments. The company, which is
headquartered in Columbus, Ohio has
more than 20,000 employees and more than
25 manufacturing and assembly facilities
worldwide.
Platinum Equity acquired the business
today from Emerson in a transaction valued
in excess of $4 billion and Emerson has also
retained a minority interest in the company.
HMD Global to bring Nokia
smartphones in H1, 2017
Finnish company HMD Global will
bring a new generation of Nokia
Smartphones in the first half of 2017,
alongside the existing Nokia branded feature
phone business.
The
l a u n c h
of HMD
comes just
sixmonths
after the
company
signed a strategic licensing agreement with
Nokia, giving HMD exclusive use of the
Nokia brand on mobile phones and tablets
worldwide for the next 10 years.
With a leading position in the feature
phonemarketalready,HMDhasasignificant
global foothold including Americas,
Europe, Asia, Middle East, Africa, India
and China from day one. This scale, coupled
with a world-class and highly experienced
leadership team positions HMD for a truly
accelerated start.
Western Digital releases NAS series DIGISOL brings DG-BR5400QAC
SUBSCRIPTION COPY NOT FOR SALEVOLUME XVIII ISSUE 04 DECEMBER 2016 PRICE Rs. 50
46pg
OpenSource:AnEnablerofDigitalTransformationinIndia
40pg

58 August 2016 www.varindia.com
*TBR Corporate IT Buying Behavior and Customer Satisfaction Study – x86-based Servers, Fourth Quarter 2015.
The following are trademarks or registered trademarks of Lenovo: Lenovo, the Lenovo logo, ThinkServer and System x. Intel, the Intel logo, Xeon and Xeon Inside are
trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. ©2016 Lenovo. All rights reserved. †
Terms and Conditions apply.
Powered by Intel®
Xeon®
processor E3 series.
Intel Inside®
. Powerful Data Center Outside.
Lenovo, No. 1 in TBR
customer satisfaction index.*
Call 1800 3000 9990 to discover how
our servers can help grow your business.
Mail to: corpsales@lenovo.com
Or visit: Lenovo.com/server
Lenovo™
System x®
servers come with incredible
power, maximum expandability and unmatched
reliability. That's right, a server range that assures
less hassles and more smiles.

59www.varindia.com August 2016
A price tag that will get
you new customers.
Introducing the ThinkServer TS140
for small businesses with big demands.
The following are trademarks or registered trademarks of Lenovo: Lenovo, the Lenovo logo and ThinkServer. Intel, the Intel logo, Xeon and Xeon Inside are trademarks
or registered trademarks of Intel Corporation in the U.S. and/or other countries. Microsoft and Windows are registered trademarks of Microsoft Corporation. ©2016
Lenovo. All rights reserved. †
Terms and Conditions apply. The test(s) above are performed on statistical samples.
At Lenovo™
we develop technology to meet
the ever-growing demands of small businesses.
With that in mind, we have launched the
ThinkServer®
TS140 in India. It is powered to
take on tough challenges, yet priced attractively.
· Supports enterprise-grade HDDs
(Built-in RAID 5)
· Whisper-quiet at 26 decibels
· Intel®
Xeon®
E3 series processor
· Windows Server®
2012 R2 platform
So go on, add this server to your portfolio
and keep adding to your customer base.
Powered by Intel®
Xeon®
processor E3 series.
Intel Inside®
. Powerful Data Center Outside.
Call 1800 3000 9990 to discover how
our servers can help grow your business.
Mail to: corpsales@lenovo.com
Or visit: Lenovo.com/server

The Age of Analytics
…….. seen to be driving the DataWorld
HELLO INDIA
Data is now a critical corporate asset. It comes from web, billions of phones, sensors, payment systems,
cameras and a huge array of other sources – and its value is tied to its ultimate use. Data analytics and
algorithms capability has grown in more sophisticated ways. At the same time, the computational power and
storage business have grown multifold and not to forget the key component, that is security best practices
which are vital for the development of five areas – e-commerce, IoT, corporate WANs, public cloud services
and business process outsourcing. Recent advances in machine learning can be used to solve a tremendous
variety of problems. Deep learning is also pushing the boundaries even further.
Data and analytics are changing the basics of competition. The greatest progress has occurred in the
location-based services and retail. In both areas with native competitors, digital platforms are helping
marketplaces to connect sellers and buyers for many products and services. Leading companies are using
the capabilities of digital platforms not only to improve their core operations but to launch entirely new
business models. With the pronouncement of demonetization, it also justified the measure as a way to curb
terrorism financing that relies on fake rupee notes, as well as to dampen inflation. Growth and innovation
in IT organizations are not possible without the emergence of new roles to help drive a transformational IT
business today. In the coming days, chances are that everything will be going digital and hence updation of
the IT Act becomes the need of the hour.
Going forward, 2016 will also be remembered as the year when hacking has acquired menacing proportions. The need for cybersecurity has
reached a new height and the year 2017 is predicted to be that of Artificial Intelligence (AI), deep learning and machine learning – redefining the
way humans communicate with devices to not only improve daily life but also boost businesses. The legal framework
for privacy and security of data in digital format provides for compensation to the victim in case of unauthorized
access and leakage of sensitive personal information.
The technology sector is not just limited to IT anymore, but has to be aligned with the business, since newer roles
are emerging and are rather undergoing a transitional phase. Businesses in India while embracing digital transformation,
would need to protect their data across all applications and services. It is absolutely true that a cyber-attack takes place
when someone develops a flaw in the system. The challenge is how the companies are using cognitive capabilities to
improve existing cyber systems. The evolving threat landscape reveals a growing need for security intelligence.
Lastly, technology is enabling digital transformation and co-creation of new knowledge. It can eliminate the
overheads and minimize delays in delivering last-mile services. We have to welcome 2017 with the adoption of data
consumption on handheld devices.
Good news is that the total mobile services market revenue in India is expected to touch US$37 billion in 2017!

7www.varindia.com November 2016

Website: www.varindia.com
CONTENTS
Publisher: Deepak Kumar Sahu
Editor: S Mohini Ratna
Executive Editor: Dr. Vijay Anand
Consulting Editor: Pravin Prashant
Assistant Editor: Samrita Baruah
Copy Editor: C. M. Dutta
Sr. Correspondent: Aparna Mullick
Art Director: Rakesh Kumar
Network Administrator: Ashok Kumar Singh
Manager-IT: Subhash Mohanta
Manager-SEO: Bidyadhar Behera
BUSINESS:
Commercial Manager: Amit Kumar Jha
Sr. Marketing Manager: Ashok Ranjan Dash
Circulation Executive: Manish Kumar
Marketing Manager: Dipendra Kumar
CORPORATE OFFICE:
VAR House, A-84A/3 Rose Apartment, Paryavaran
complex, Ignou Road, New Delhi - 110030
Tel: 011-41656383, 46061809
Email: edit@varindia.com
Bangalore: Bureau office
Marketing Manager: S. Kamala kar
Correspondent: L. G. Swami
D-103 G.F., Ashish JK Apartments
Thubarahalli Extended Road
Bangaluru- 560066
Tel: 080-49530399 | Mobile:09886280836
E-mail: kamlakar@varindia.com
Mumbai: Bureau office
Regional Manager (West): Anil Kumar
Sr. Correspondent: Mamta S.
Anurag Residency, 203 - “B” Wing, Plot No-5,
Sector-9, Kamothe, Navi Mumbai-410 209
Tel: 022-65561292, Mobile: 08108017479
E-mail: anil@varindia.com, mamta@varindia.com
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Branch Manager: M.S. Barani
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Correspondent: Kiran Kumar
67 Sarada Park, Garia, Kolkata - 700084
Mobile: 08100298033, E-mail: sunil@varindia.com
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Printed and Published by Deepak Kumar Sahu on behalf of
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© All rights are reserved. No part of this magazine may be
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* All disputes are subject to the exclusive jurisdiction of
competent courts and forums in Delhi only.
46pg
FACE TO FACE
27| Opportunities galore for Siemon
in India
29| “A Holistic, well-rounded Security
Approach is the need of the
hour”
50| Avaya’s Transition to a Software-
andServices Model is Customer
Driven
52| Canon is the Growth Partner
for the Emerging Indian
Entrepreneurs
54| Cloudera Leverages the Power of
Big Data to serve Customers
COVER STORY
30| Will demonetization help India
to become $10-tn economy by
2030?
CHANNEL EVENT
38| Ingram Tech Forum 2016
Introduces its Partners & End-
Customers to THE NEW FUTURE
LEAD STORY
40| Is Endpoint Security the answer
to Advanced Persistent Threat?
46| Open Source: An Enabler of
Digital Transformation in India
VAR CORPORATE
44| Triggering transformation with
new-age marketing
TECHNOMANIA
51| Hyperconverged is the new
engine for future data centre
REGULARS
Round About 16
Hot Bytes 18, 20
On the Ramp 22, 24
Voice N Data 26
Channel Buzz 28
Produt of the Month 45
Movers & Shakers 49
EVENT
55| Making data work
VAR MOBILITY
56| Aircel leverages technology to offer
better customer experience
Presented by

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SD-WAN fast catching up with
WAN virtualization
Eklavya Bhave
Head Partner Strategy & Sales India &
SAARC Region - Citrix Systems India
Globally, we have benchmarked ourselves against other companies
in the tech industry, to make sure that our Channel programs and
incentives are very attractive for Partners. Our constant endeavor
is to make our channel incentives and programs partner friendly
In an exclusive interview
with VARINDIA, Eklavya
Bhave, Head Partner Strategy
& Sales India & SAARC
Region - Citrix Systems
India spoke about how SDN
is fast catching up and how
SD-WAN technology with
integrated WAN virtualization
and optimization capabilities
can help increase the
performance and reliability
of mission critical apps
for the remote users.
Software-defined networking
(SDN) has been the buzzword
within enterprise IT. One of the
first places that SDN is proving
valuable is with the enterprise-wide
area network (WAN); so much so
that the term SD-WAN has been
coined to refer to this important
segment of software-defined
networking.
SD-WAN is more than just
a new acronym, rather it is a
recent networking concept full of
innovation and investment. The
workplace of today has evolved
such that enterprises are relying
upon a wide array of mission-
critical applications, delivered from
the data center or Internet, that
help them run their businesses
more efficiently, while
also maintaining tight
control over data
security. SD-WAN as a
new approach provides
cost-efficient, reliable,
secure, and effective
application delivery by means of
its wide area network design and
operation.
Whileofferingacomprehensive,
end-to-end solution, Citrix also
supports enterprise customers
who wish to maintain a multi-
vendor environment and actively
collaborates with partners to
provide added support. True
enough, Citrix’s NetScaler SD-
WAN ensuring better user
experience at the branch and mobile
level are just as rich and seamless as
at headquarters. This is catching up
really fast among the customers.
Talking about the company’s
expansion plans, Eklavya Bhave,
Head Partner Strategy & Sales
India & SAARC Region - Citrix
Systems India said that with a
strong global leadership, Citrix is
getting more aligned towards the
product lines it is focused on and
then expand accordingly. “We do
virtualization at all levels- server,
desktop and application and we
have been the leaders for years
and now there is increased focus
on networking. With our flagship
product Netscaler, a product
family for networking which
includes capabilities of application
delivery controller, unified gateway,
Application Firewall and SDWAN,
we are addressing large market
need,” he said.
Citrix is targeting the larger
section in the industry including
SMB, Banks and enterprises with
multiple branches. “The distributed
enterprise requires a solution that
ensure users remain connected at
all times. They look for a solution
that strengthens security which
provides end-to-end visibility
without adding complexity. For
them, Netscaler SD-WAN is that
solution,” he said.
Talking about Citrix Cloud,
(formerly Citrix Workspace Cloud)
it is a control plane to manage all
Citrix technologies. This cloud-
based approach means reduced
infrastructure, centralized control
and SaaS-style updates, contributing
to lower administration cost
and complexity. “Citrix Cloud is
helping our customers and partners
find the best way to deliver a Citrix
environment using any cloud or
infrastructure,” Eklavya added.
Market strategy…
Citrix is a full-fledged channel
focused company. It has a strong
ecosystem of partners who engage
with it for successful execution
and implementation of products
and solutions. Looking at the pace
of growth and momentum in new
technologies, Citrix is planning to
add more partners.
“Globally,wehavebenchmarked
ourselves against other companies
in the tech industry, to make sure
that our Channel programs and
incentives are very attractive for
Partners. Our constant endeavor
is to make our channel
incentives and programs
partner friendly,” he
explained.
Citrix is working
with various government
and PSU agencies in the
sectors of mobility, virtualization,
networking and security
requirements. “Frankly speaking,
we are very focused on government
sector now because of the various
opportunities that are coming
up like Smart City, Make in India
and Digital India initiatives. Our
participation into latest projects in
India enforces our belief that it’s
the way to go,” Eklavya concludes.

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CHANNEL CHIEF
DELL EMC channel is a $35
billion powerhouse
The new Dell Technologies comprises four different business divisions namely the Dell Client Solutions Group, Dell EMC Infrastructure
Solutions Group (ISG),Dell EMC Services and the strategically aligned businesses – Pivotal, SecureWorks and VMware. Under the Dell EMC
ISG business, there are three sales motions- Enterprise Sales Team, Commercial Sales Team and CSB (Consumer Small Business). Dell has a
centralized global channel organization.
Dell EMC has also recently named Tian Beng Ng as senior vice president and general manager for its Channel business in the Asia Pacific
and Japan (APJ) region, except Greater China. In this role, he will report to John Byrne, president, global channels at Dell EMC.
In an exclusive interview with VARINDIA, Byrne and Ng discusses the highlights of the new Dell EMC Channel business and program -
Benefits to channel post-merger:
Globally, we have formed platforms such as the Partner Advisory
Boards and Partner Advisory Councils. Our partners believe that the
channel is an important growth engine and the community wants to
grow the top as well as the bottom line. Globally, our Channel business is
growing 3-4 times the market rate and in APJ, it’s growing at the rate of 6
times. - faster than the global channels.
We can truly offer the end-to-end solution, from the PC all the way to
the Cloud - what we call edge to core to cloud. Dell EMC has the widest
portfolio of products in the industry, and invests more than $ 4.5 billion
(USD) annually on research and development, which is double from our
competition. We are the market leaders in PCs, virtualization, All-flash
storage, hence the partner community is confident about selling all our
portfolios. We are the company that is #1 in everything, all in one place.
At present Dell and EMC will maintain separate deal registration and
partner programs through 2016. We are working hard towards combining
the two programs that will go live next in February 2017.
Role of Partner Advisory Council:
Historically Dell and EMC have had separate Partner Advisory Boards
and Partner Advisory Councils, but starting February there will be one
Dell EMC Partner Advisory Councilper region. We present all the data,
ask our partners on their performance and suggestions for our program
in these meetings. We will be listening and working to build a program
that reflects partners needs and wishes. We also talk about partners’ roles
of engagement, deal registration. We made sure they know there will be
zero tolerance on any violation of deal registration. If you look at EMC’s
model, which is front end, and the Dell’s model which is back end, and
how we are coming together, we’ll need to assess which business model
will be effective for the partner’s business.
Investment Plans:
Other feedback that we have received is that we have to improve
our tool and processes. So we are making a significant IT investment of
$26mn. In February, there will be one portal where partners of Dell or
EMC can sign in, one deal registration. We will also hire people at the
back end.
Channel Strategy:
We are building one channel. During Dell EMC World in October,
we’ve announced the new Dell EMC Partner Program, a new partner
program that combines the best of the legacy Dell and EMC partner
programs into one for the benefit and profitability of our partners.
Currently, of the top 400 partners from the legacy EMC, 60% are
already selling Dell solutions. In the past when the partnership between
Dell and EMC was not officially formalized, the competition had tried to
lure them but our partners did not budge from their position as they were
waiting for the compelling value proposition from the new entity. Today,
we are able to deliver this value proposition to our channel ecosystem
through our new program that will be launched in February.
Roadmap for IoT:
IoT is obviously a big market opportunity. In Asia, we have participated
in a number of key IoT projects. We did a project with Fujian University
in China, where we did the Smart City project. We equipped 120,000
government vehicles with GPS devices to track the movement of the
cars using Dell solutions, analyzing the traffic patterns of the cars in the
Fujian province of China. n
Tian Beng Ng
Sr. Vice President & General Manager-Channels
Asia Pacific Japan- Dell EMC
John Byrne
President, global channels
Dell EMC

ROUND ABOUT
Digitally Demonetized
By the time I finish penning this column,
demonetization, which is orchestrated as
the first serious effort to purge the economy from
the pangs of black money, would have completed
one month. I am not giving any value judgment
about the efficacy or otherwise of the move. I take
demonetization as a fait accompli, which, I am
sure, the matured political administration should
have deliberated upon thoroughly before harping
on the measure. I am more concerned about what
steps should be taken to get us back into the rail.
Undoubtedly, there was pain and there is no clear
indication that it can be resolved shortly, going by
the long-snaking queues in front of ATMs and
banks across the country.
I am an incorrigible optimist and believe that
every step or policy measure taken with right
intentions will rebound with good results not
necessarily immediately but in the long run. That
way, no one can deny the tolerance level of the
Indiancitizenswhobravetheserpentinelinesevery
day and frustrations when told there is no cash for
disbursement, after waiting for long hours together
in the queue. If someone loses his/her cool, it
is incidental and the general mood of the people
seems to be “let us sacrifice today for the sake of
a good tomorrow”. If tomorrow also eludes that
promised bonanza, let us be realistic. We Indians
have a philosophical bent of mind. I sincerely pray
the good intentions of the government will prevail
and we will be able to breathe free air bereft of
black money, corruption and free ourselves from
the clutches of wily people who manipulate the
system.
Necessity is the mother of invention. The
prime necessity now is to come out of the dilemma
that we have been caught up with. Many alternative
solutions are floating around. Some say that we
should move towards a cashless society; another
set of people claim that a cashless society should
replace all taxes with a minimal tax on all bank
transactions. The third set of people opine that
direct taxes – income and corporate tax – should
be consigned to the sacred fire and the evolving
GST could be applicable widely. There is no dearth
of suggestions and opinions as to how to tackle
the menace of black money differently estimated
by different people and organizations. The Prime
Minister did what many advocated and not only
bitten the bullet, but also swallowed it. It is a
different story what might come out of it. Good
or bad, he dared where others feared to tread.
Even if I support demonetization in principle,
a different view can emerge as to the methodology
of implementation. The decision, I believe, now is
irreversible since any attempt to roll back will have
pernicious effect on the economy.
The limited scope of this column is to engage
in an analytics to find out how best the plastic
(digital) money can replace the paper money. The
government is hopeful of making a dent on the
transactional behaviour of the common man. It
will plod the vast majority of the people living
in rural areas and those who belonged to the
disadvantaged class of the society to gradually
move to the digital platform for cash transactions.
In other words, a cashless society is the rule rather
than an exception. Smart or digital money seems to
be alright since they convey broadly the paradigms
that we are seeking to achieve.
To have a clearer view of things, let us analyze
the extent of the cash economy in the country.
On a thumb rule, of the 1,300 million people in
the country, only 25 million use smart money or
transact digitally either through debit or credit
cards or instruments like mobile wallets which are
increasingly becoming popular in the aftermath
of demonetization. More than 22% of our
transactions are based on cash. That is true all over
the world. The proportion of cash economy may
vary from country to country. For instance, in the
US it is 8%, China and Japan it is believed to be
very high though the exact percentage is unknown.
But with 8% cash economy, the US will have
higher absolute figures since that economy’s GDP
is close-to US$35 trillion, whereas India’s GDP is
only US$2 trillion. China also may have a higher
quantum of cash economy because its GDP is
several times higher than that of India.
What I am trying to drive home is that a
cashless society is a utopian concept and it will
exist along with the smart or digital money
since it caters to certain set of transactions and
people. Let us look at a scenario where there is
no cash money in circulation. Assuming that the
government is insisting on debit cards or any other
instrument, how can we ensure a person working
in the informal sector as a wage earner can refill his
account on a regular basis to enable him to use that
card? We should be guided by real-life situations
and not imaginary or make believe prototypes.
For instance, how can a rickshaw puller or a
daily wager in the suburbs of Delhi or Kolkata
receive his fare/wage through Paytm or any other
modicum. Liquid cash is a major portfolio in the
budget of any person, be they rich or poor, since
it is needed for transactions of certain nature or
meeting unforeseen expenses like hospitalization
or any other eventualities of that nature. Let me
focus now on black money. To put it simplistically,
it is the money that evades the tax and parked not
in the confines of banks or institutions. It is also
true that black money constitutes only 6% to 9%
of the black economy.
What is more important to chart a roadmap
to decipher from here where we will go? Can it
be done all of a sudden? Gradualism, I believe,
is the best step forward. One cannot bring all
1,300 million people into the digital economy at a
stroke. We have to have a roadmap for that. First,
let us keep all transactions above certain threshold
mandatorily through cheque or through digital
money. While doing so, we have to introspect
whether we have the infrastructure for that.
How many bank account holders have opted for
cheque or ATM facilities? Even if they exist, how
many villages do have the facilities of ATM at the
doorstep of the bank account holders?
Happily, the recent drive of the government
to motivate the marginalized people to open a
bank account has been a success. About 350
million new accounts have opened in the recent
months, thanks to the efforts of the government.
Available data shows that most of these accounts
are dormant for quite some time. Visiting banks
or an ATM not only involves time but also some
knowledge and literacy to fill the form, write the
cheque, basic knowledge of the operation of the
ATM machine, etc. There are still a vast number
of people who cannot operate these systems. How
many persons are capable of doing that? Do we
have any arrangements to help them learn these
basic things not to speak about withdrawing
money from ATMs? In many places, particularly
in tea plantations and rubber estates, it is a tradition
that the salaries are disbursed weekly or bi-weekly
in cash since the bank branches are situated far
from the places where the workers stay. How soon
such salary cycles can be aligned with regular ones
and the workers become savvy to use the credit,
debit or another instrument.
We have to introspect whether our digital
backbone is capable of coping with the pressure
being exerted by banking transactions, once people
switch over to the digital domain. The Internet
bandwidth as it exists today is hardly adequate.
Any disruption or hacking or other types of
intrusions would affect their faith in the system
as also in technology. I understand that the Niti
Ayog is coming out with a scheme to incentivize
switchingovertothesmartmoney.Paymentsmade
digitally for settling the utility payments will attract
certain incentives. It is a good step to motivate
people to switch over to the smart money. Equally
significant is strengthening the infrastructure to
help traders, tiny and small enterprises to install
machines in their shops and establishments to help
the customers, vendors and employees to use the
digital money.
Last but not the least, a realistic target should
be set for covering the entire nation to empower
people to use digital money, including far-flung
and tribal areas, and the government and bank
officials should be made accountable to teach the
customersastohowtousesmartcardsandtransact
digitally. Let me conclude by narrating a story. A
farmer irked by the croaking of frogs huddled in a
well in his farm drained the water from the pond
to get rid of the frogs. While draining the water,
frogs escaped and flocked into the courtyard since
they being amphibious could survive both in water
and on land. But the small fish, which lived freely
in the pond perished en masse since they could live
only in water. Let us be more concerned about
that small fish.

HOT BYTES
“Digi Dhan Abhiyan”to empower
people on digital payments
Toshiba appoints RPTech
Care Center as its NSP
Epson continues fight
against counterfeit
*astTECS appoints Distributors
forTelecom Accessories
Logitech India signs Supertron
Electronic as ND
HSMC aims Rs.1, 000 Crore
revenues by FY18
To promote the
Digital Payment
transaction in both public
and private space, the
Ministry of Electronics and
IT is taking a number of
initiatives not only to offer
better products in terms
of technology but also to
inform, educate and enable
citizens in the country to
Toshiba Electronics
Asia (Singapore)
has announced the
appointment of the
RPTech Care Center, a
service division of Rashi
Peripherals Pvt. Ltd as its
only service partner for
India. Toshiba India will be
managing the partnership
with RPTech Care Center
and this alliance is aligned
with Toshiba’s commitment
in thriving to serve the
needs of all the people by
offering superior after-sales
service.
Commenting on the
association, Polad Garda,
Country Head, Toshiba
India, speaks, “Being an
make digital transactions.
Ministry of Electronics
and IT under the leadership
of Shri Ravi Shankar
Prasad has conceptualized
a campaign, “Digi Dhan
Abhiyan” to enable every
citizen, small trader and
merchant to adopt digital
payments in their everyday
financial transactions.
international legendary
brand that is committed
to people, we believe in
offering world-class quality
and inventive products to
our customers. Further,
with our alliance with the
RPTechCare Center, we are
keen to offer our customers
an excellent after-sales
service experience and
satisfaction. It is a driving
step to allow our customers
with numerous alternatives
and reduced turnaround
time.”
Epsonhascontinued
its fight against the
non-genuine ink business
and the multiple measures
taken recently to curb the
sale of counterfeit bottles.
To protect the rights of its
customers,policeauthorities
conducted a series of raids
in Mumbai, Tirupati and
Chennai recently, where
operatives had generated
information about fixers
involved in filling, bottling,
packaging and distributing
counterfeit Epson ink. To
send a strong message of
zero tolerance towards the
sale of fake cartridges, the
police in different parts of
*astTECS has
announced that the
company plans to appoint
distributors in the Tier-I
and Tier-II cities and
extend the availability of
*astTECS range of telecom
accessories, mainly PRI
Cards, IP Phones and PRI
Gateway to existing and
future customers. As part
of the company’s growth
strategy, more cities and
customers will be covered
through strategic tie-ups
and new partnerships.
“Today, partners
require the most relevant
technology solutions to
meet the business needs
the country have stepped
up their cooperation
and efforts to arrest and
terminate such practices.
Similarraidswerecarried
out by the Chennai Police.
Police conducted raids in
T.Nagar and Saidapet areas
and successfully seized
counterfeit products of
Epson in large quantities.
YashwantKumarChowdhry
and Baskar Patel were
arrested for manufacturing
and supplying counterfeit
Epson ink bottles.
of their customers and
this initiative ensures that
they have access to best-in-
class telecom products and
solutions,” said Dr Devasia
Kurian, CEO, *astTECS.
“We are very keen to expand
our SMB offerings and
form win-win partnerships,
while ensuring to deliver
the unique *astTECS
experience,” he added.
Logitech India
has announced
its strategic national
distribution partnership
with Supertron Electronic.
Under the partnership,
Supertron will be
responsible for retailing
Logitech products across
its 53 outlets in India.
Logitech will leverage the
Supertron outlets across
India as a touch point for
consumers.
Moninder Jain, MD,
ASEAN & India Region &
Vice-President, Logitech,
said, “This partnership is
an extension to Logitech’s
commitment to give a great
buying experience to its
customers. With its strong
retail presence in India,
Supertron will be able to
offer the wide range of
Logitech products to more
consumers.” He further
added, “Supertron is one
of the fastest-growing IT
distributors in India known
not only for its distribution
strength but also for its
efficiency in acting as an
extended arm of vendor,
thus adding value to the
chain."
Hitachi Systems
Micro Clinic
(HSMC) is expecting its
revenues to grow from
Rs.350 crore in FY 2015 to
Rs.1, 000 crore by 2018. The
company has registered a
CAGR of 58% in revenues
over the last three years.
HSMC also said it expects
revenues in the current
financial year to exceed
Rs.600 crore, buoyed by
strong growth in cloud and
cybersecurity businesses.
Tarun Seth, MD, HSMC
said, “A rapidly-growing
enterprise adoption of
cloud computing and
cybersecurity has put
us in a great position to
continue our above-average
growth. We are also looking
to launch new strategic
initiatives and target new
customer segments as we
work towards making our
‘Mission 1,000 crore’ a
reality.”
HSMC has created a
separate wing that works
closely with Amazon,
Oracle and Microsoft to
helpthecustomersoptimize
cloud apps based on their
requirement.
SAP initiates
transitioning
into a Cloud
Economy
SAP has taken a
step forward to
drive India’s shift to the
Cloud Economy at the
recently- concluded 2016
SAP Spotlight Tour. India’s
move to a Cloud Economy
is inevitable and SAP will
play an important role in
transitioning the country
to a digitally-empowered
powerhouse.
“Developing a cloud
economy needs a truly
transformational effort
along with a robust digital
foundation. We understand
the importance and the
scalability challenge in this
journeyIndiahasembarked.
SAP is committed to swiftly
make India the world’s
fastest-growing Cloud
Economy,” said Deb Deep
Sengupta, President & MD,
SAP Indian Subcontinent.
L&T Infotech
now a part of
Nutanix Partner
Network
L&T Infotech (LTI)
has announced its
partnership with Nutanix,
a leader in enterprise cloud
computing, headquartered
in San Jose, CA. Enterprises
looking to simplify and fast
track cloud adoption will
nowbeabletoleverageLTI’s
ecosystem of solutions and
Nutanix Enterprise Cloud
Platform with simplicity
and lower Total Cost of
Ownership (TCO).
Speaking on the
partnership, Aftab Ullah,
COO, LTI, said, “While
cloud-based solutions have
been around for a while,
this partnership promises
to be a game-changer for
our mutual clients. LTI
and Nutanix will provide a
ready-to-use cloud solution
for companies that want
to fast-track their cloud
adoption strategy and
achieve the benefits of
consumption economics.”

QNAP joins hand with AMD
SUSE acquiresTalent and
Technology Assets from HPE
Dell boosts PC business with new
“zero-cash”financing options
LG Electronics India introduces
No-Cash No-Worry Campaign
ASSOCHAM collaborates with
Tally Solutions to simplify GST
Avaya Japan partners with LINE
on Contact Center Solution QNAP Systems
has partnered
with Advanced Micro
Devices, Inc. (AMD), and
announced the release of
the high-performance TVS-
x73 NAS series.
With an AMD
Embedded R-Series quad-
core APU, up to 64GB
RAM, AES-NI hardware
encryption engine, two M.2
SATA 6Gb/s SSD slots,
USB 3.1 (10Gbps), 10GbE
expandability, dual HDMI
output, and hardware-
assisted 4K video decoding
and encoding acceleration,
the TVS-x73 series provides
SMBs with a perfect NAS
solution to build a private
cloud for applications,.
SUSE has entered
into an agreement
with Hewlett Packard
Enterprise (HPE) to acquire
technology and talent
that will expand SUSE's
OpenStack Infrastructure-
as-a-Service (IaaS) solution
and accelerate SUSE's entry
into the growing Cloud
Foundry Platform-as-a-
Service (PaaS) market. The
acquired OpenStack assets
will be integrated into SUSE
OpenStack Cloud, and the
acquired Cloud Foundry
and PaaS assets will enable
SUSE to bring to market a
certified, enterprise-ready
SUSE Cloud Foundry PaaS
solution for all customers
and partners in the SUSE
ecosystem.
The agreement
includes HPE naming
SUSE as its preferred
open-source partner for
Linux, OpenStack and
Cloud Foundry solutions.
In addition, SUSE has
increased engagement
with the Cloud Foundry
Foundation, becoming
a platinum member and
taking a seat on the Cloud
Foundry Foundation board.
Dell has announced
a range of “zero-
cash” financing options
for consumers, making it
easier to purchase a PC.
The financing options will
be available for customers
to avail through Dell’s
association with Bajaj
Finance Limited, and credit
cards from the leading
partner banks between
17th November and 31st
December, 2016.
Ritu Gupta, Director
– Marketing, Consumer
& Small Business, Dell
India, said, “It is our goal
to ensure that in addition
to offering innovative
LG Electronics India
has announced
“No-cash No-worry”
campaign to enable
customers hassle- free
purchases of consumer
durables. This attractive
consumer-centriccampaign,
“60 days EMI holiday
offer”, will take away the
worries of cash payments
at the time of purchase.
Ontheoccasion,Niladri
technology solutions for
multiple user needs, we
are able to empower our
customers to purchase a
PC with ease. Purchasing a
personal computer for the
home or for an individual
is regarded as an important
buying decision and we
want to make the process as
simple and hassle-free for
our customers as possible."
Datta, Corporate Marketing
Head,LGElectronicsIndia,
said, “LG has constantly
worked towards creating a
good life for its consumers
by providing the best
of products that are
high on innovation,
technology, usability
and style. We
have designed this
campaign to help
customers purchase
consumer durables without
paying cash. Under this
attractive finance offer, the
first EMI will start post
60 days of purchase date.
We have tied up with Bajaj
Finance for this.”
The Associated
Chambers of
Commerce and Industry
of India (ASSOCHAM)
and Tally Solutions have
signed a Memorandum of
Understanding (MoU) to
demystify, educate and train
the retail community for
the rollout of the Goods
and Services Tax (GST)
law in India. The MoU was
signed between D.S. Rawat,
Secretary General of
ASSOCHAM, and Sathya
Pramod, Chief Financial
Officer of Tally Solutions.
ASSOCHAM and Tally
Solutions plan to conduct
a series of conferences for
the retail community across
the nation, over the next
few months. Tax experts
from government bodies
will be participating in
these conferences to help
clear the air about GST, by
discussing the law and its
implementation in these
events. The conferences
are designed to help the
businesses to shift from the
existing taxation method
and adapt to the new
technology-led law with
ease.
Avaya Japan has
partnered with
LINE Corporation on
Avaya’s contact center
solution that will integrate
with LINE’s corporate
customer service support
service “LINE Customer
Connect”. Businesses that
operate a contact center will
be able to add the LINE
chat capability as a channel
for customer inquiries
and to centrally manage
communications. Line is
the most popular messaging
app in Japan, Thailand and
Taiwan. LINE has about
218 million monthly active
users.
With the wide
penetrationof smartphones,
web and Internet in recent
years, inquiries from
customers to businesses
use multiple channels
including email, chat, and
website interaction, as well
as voice. While businesses
pursue an omnichannel
contact center strategy
that provides a seamless
experience regardless of
the channels used, from
a system perspective the
reality is that real-time
coordination is difficult
because customer histories
and agents are still typically
separated by channel.
TechnoBind inks
deal with AMI
TechnoBind has
partnered with
American Megatrends
India (AMI¬) to distribute
its StorTrends line ofdata
storage offerings.
"With this exclusive
tie-up, we will be able to
leverage the strong brand
equity that AMI enjoys in
the market along with their
strong product offering.
Now, we will be able to
help our partners address
opportunities which they
were getting stuck because
of their positioning of the
traditional storage players,"
said Prashanth G J, CEO
-TechnoBind.
AMI's StorTrends
brand comprises the
entire range of storage
offerings, starting from the
affordable all-flash, hybrid
and spinning disk storage
arrays. The companies
are tapping into the vast
low-end storage market by
offering feature-rich and
cost-effective solutions.
IBM unveils
security
command
center in India
IBM has inaugurated
its state-of-the-art
security command center
in Bangalore to service the
security needs of Indian
clients.
The local center will
provide more value to
clients through customized
SLA-based security services
uniquely designed for
their requirements while
simultaneously ensuring
that the data resides
within the country. The
security command centre
is equipped to provide
the best in class security
solutions to both enterprise
and SME clients across the
industry spectrum.
The command center
will leverage the existing
managed security services
offered within the country
and offer clients managed
security services expertise
andmonitoringtoanticipate
and mitigate threats.
HOT BYTES

ON THE RAMP
ESET launches its new line
of security products
Red Hat announces OpenShift
Google Cloud Platform
Brocade expands SLX FamilyHP enhances security features
in Managed Print Services
Microsoft launches Cloud
Solutions for SMB sector
EurotechTechnologies brings
BestNet HDMI Switches
ESET has launched
version10 of its
premium line-of-security
solutions for home users.
ESET Smart Security
Premium offers the optimal
mix of detection, speed
and usability. In addition,
the new product provides
features including ESET
PasswordManagerforeasier
and safer authentication, as
well as ESET Secure Data
for convenient and strong
encryption.
“More than ever users
need different layers of
protection to safeguard
themselves in the cyber
world. Our new consumer
product portfolio not
Red Hat has
announced the
general availability of
OpenShift Dedicated on
Google Cloud Platform.
With the availability of
OpenShift Dedicated
on Google Cloud
Platform, users can speed
adoption of containers,
Kubernetes, and cloud-
native application
patterns, benefiting from
Red Hat’s deep enterprise
experience.
Red Hat also offers
professional services to
help customers migrate
container workloads,
adopt continuous delivery
only provides topnotch
protection against malware
threats, ESET customers
can now protect their
files, passwords, webcams
and even their entire
home network,” explains
Parvinder Walia, Director
of Sales and Marketing
for Asia-Pacific and Japan,
ESET.
and DevOps processes,
and build micro services-
based apps with OpenShift
DedicatedonGoogleCloud
Platform. And, via Red Hat
Open Innovation Labs
and Red Hat Consulting
workshops, Red Hat can
help customers build a
blueprint for their digital
transformation initiatives,
alongside a specialized
team of Red Hat technical
consultants.
OpenShift Dedicated
on Google Cloud
Platform is now available
for users with a valid Red
Hat OpenShift Container
Platform subscription.
Brocade has
expanded its
SLX Family with new
innovative switches that
feature unparalleled
network visibility and the
addition of BROCADE
W O R K F L O W
C O M P O S E R
A U T O M A T I O N
SUITES for turnkey
automation.
The new Brocade SLX
9140, SLX 9240 and SLX
9540 data center switches
deliver flexible leaf, spine
and edge connectivity while
leveraging the Brocade
SLX Insight Architecture.
By embedding network
visibilityoneveryrouterand
switch, organizations can
achieve pervasive visibility
throughout the network to
quickly identify problems,
accelerate mean-time-to-
remediation and improve
overall service levels. New
automation suites, including
Network Essentials, Data
Center Fabrics and Internet
Exchange Points for the
BROCADEWORKFLOW
COMPOSER platform,
powered by StackStorm,
provide automated network
provisioning, validation,
troubleshooting and
remediation workflows.
HP has redesigned
its Managed
Print Services (MPS) to
help protect corporate
print environments against
cyberattacks with world-
class secure printing.
New HP Secure MPS
capabilitiesincludeadvanced
security professional
services, software solutions
and expanded core delivery
capabilities for customers’
multi-vendor print fleets. In
addition,HPhasannounced
the pre-configuring of HP
print devices for security.
“Networked printers
cannolongerbeoverlooked
in the wake of weakening
firewalls to the growing
sophistication and volume
of cyberattacks. That is
why HP has established a
new benchmark in managed
print services, infusing
security best practices into
everything that we do to
enableourcustomerstostay
on top of growing endpoint
security challenges,” said
Ed Wingate VP & GM,
JetAdvantage Solutions at
HP, Inc.
Microsoft has
launchedbusiness
solutions from its partner
ecosystem to meet crucial
business needs of Small and
Medium Businesses (SMBs)
across Maharashtra. Built
by Microsoft’s ISV partners
Smarter SMB and IDOS,
these solutions address the
key areas like Customer
Relationship Management
(CRM) and Finance &
Accounting and enhancing
organizational efficiency.
These solutions will run on
Microsoft cloud and will be
available at a very low cost.
“The SMB sector in
Maharashtra has strong
potential for driving
growth through technology
adoption and Microsoft is
committed to providing
them with the right set of
solutionstoachieveit.SMBs
in the state understand
the business dynamics and
realize the need for a robust
IT infrastructure to grow
and scale up their business.
This sector has witnessed
tremendous growth in the
recent years,” said Sudhir
Nayar, Director – Partner
Sales, Microsoft India.
Eurotech has
announced the
launch of BestNet HDMI
Switches. Available in 3 and
5 ports, the Bestnet HDMI
Switches are a perfect
solution to send one source
of digital high-definition
video to 3/5 displays at
the same time. It supports
all HDMI sources, such as
DVD, Blu-ray or HD-DVD
players, cable or satellite
receivers and gaming
consoles.
“The 3/5-Port BestNet
HDMI Switches provide
seamless transition
between multiple HDMI-
enabled devices and an
ideal solution, when you
need to transmit one
signal to multiple displays.
It is extremely versatile,
capable of supporting
numerous audio & video
formats and available in
a very compelling price-
to-performance ratio,”
said Anuj Jain, Managing
Director, Eurotech
Technologies Pvt. Ltd.
BlackBerry
launches
Mobile-Security
Platform
BlackBerry has
launched its
mobile-native approach to
security with the launch
of a comprehensive
platform designed for
the Enterprise of Things.
The new platform has
been designed to be the
foundation that drives the
company’s ongoing move to
software, is cloud enabled
and addresses the entire
enterprise from endpoint
to endpoint. This platform
completes the integration
of the company’s prior
acquisitions of key
technologies.
“Businesses must be
able to confidentially and
reliably transmit sensitive
data between endpoints to
keep people, information
and goods safe,” said John
Chen, Executive Chairman
& CEO, BlackBerry.
Veritas brings
NetBackup 8.0
VeritasTechnologies
has launched
NetBackup 8.0 and an
integrated Enterprise Data
Management solution to
help organizations manage
data in the cloud.
“Nearly every
organization in today’s data-
driven and cloud-based
world is undergoing digital
transformation, whether
mobilizing the workforce,
creating online customer
experiences, enabling
electronic supply chains,
or providing real-time
access to medical records
and financial statements.
Using NetBackup 8.0 as the
foundation of our vision
for a sweeping range of
solutions to help enterprises
manage their growing
data demands, Veritas is
delivering a 360 enterprise
data management solution
that solves customers’
challenges,” said Scott
Anderson, Senior VP
& GM, Information
Protection Solutions,
Veritas.

ON THE RAMP
Hitachi introduces New
VVMP Models
Western Digital releases NAS series
Emerson presents
Industrial IoT Offerings
Tyco brings Illustra IP cameras
Canon India expands its
projector portfolio
Kingston launches
DT50 USB in India
Hitachi Insight
Group, which
is responsible for driving
Hitachi’s global unified
Internet of Things (IoT)
business and go-to-
market (GTM) strategy,
has introduced three new
Hitachi Video Management
Platform (VMP) models
designed to aggressively
move the company into
the video security and
monitoring market – amore
than$6-billiontotalavailable
market opportunity based
on recent estimates from an
independent research firm.
The new Hitachi VMP
configurations combine
virtualized compute and
storage and are delivered
as fully integrated, turnkey
appliances. These new
models are optimized for
enterprisevideosecurityand
monitoring environments
and support video analytics.
Hitachi has also announced
that it is growing its partner
ecosystem and expanding
its strategic alliances with
digital video management
system (DVMS) industry
leaders Milestone Systems
and OnSSI to develop
and deliver joint solutions
that offer increased levels
of enterprise security,
workplace safety, and
industrial and operational
efficiencies.
Emerson has
launched its
Operational Certainty
program in India to help
industrial companies
achieve top performance in
safety, reliability, production
and energy management.
This initiative is supported
by Emerson’s Plantweb
digital ecosystem designed
to deliver Industrial IoT
applications that offer
measureable business
performance improvement.
Emerson’s Operational
Certaintyisatechnologyand
engineering-based program
designed to help industrial
companies achieve top
Tyco has introduces
video intelligence
analytics at the edge for
Illustra IP cameras to
improve security operations
and reduce response time.
Illustra now offers its IP
camera customers powerful
video intelligence analytics
to automatically analyze
captured video and alert
users of specific motion
detected activities. The new
intelligence analytics alert
operators of key events that
Western Digital
has launched
its latest WD-brand NAS
offerings in India. The
new NAS series has been
specifically designed for the
creative community that
offers network
storage to edit,
save and share
production files
from anywhere
with an internet connection.
With space to store a
massive amount of files, it
is compatible with both PC
andMaccomputersenabling
consumers to preserve their
data and keep it organized,
thereby streamlining their
workflow.
Khalid Wani, Director,
Content Solutions Business,
India, ME and Africa, WD,
said,"The Indian market
has recently seen a boom in
creative community, SMEs
and DIY enthusiasts, which
has created a
prominentneed
for portability,
r e l i a b i l i t y,
capacity, speed
and interoperability. We
believe our new offering
in the NAS segment –
My Cloud Pro Series
efficiently caters to these
requirements, giving our
consumers the belief to
rely on the strength of the
technology.”
performance and recover
more than US$1 trillion in
operational losses globally.
With its industry expertise,
consulting services,
comprehensive automation
technologies and Industrial
IoT solutions, Emerson has
been able to help customers
extract greater value.
Emerson is also
expanding its highly
acclaimed Plantweb digital
ecosystem, a scalable
portfolio of standards-
based hardware, software,
intelligent devices and
services for securely
implementing the Industrial
IoT.
need immediate attention
for perimeter detection
in airports and critical
infrastructure and give
additional insight to daily
operations such as crowd
monitoring for retail
applications.
Available on the
Illustra Pro 2, 3 and
5 megapixel mini-
dome IP camera series,
Illustra video intelligence
analytics automatically
detect alarms for key
suspicious events. Illustra
creates a cost-effective
solution without the need
for a dedicated analytics
server.
Canon India has
rolled out two
new models under their
Projector series. The
new launch includes
LX-MU800Z, XEED
WUX6010 and XEED
WUX 450ST, loaded with
world-class technology and
user-friendly features.
K. Bhaskhar, Vice-
President– Business
Imaging Solutions Division,
Canon India, said, “We
have witnessed a shift
in the usage pattern of
projectors among Indian
consumers. This has led to
the diversification of the
projection requirements,
which is extending beyond
conference rooms now.
In accordance with our
constant pursuit of
developing innovation-led
products, we are excited to
introduce our new range of
projectors. The new models
offer unmatched image
quality and brightness along
with lower operating costs
enabling both businesses
and end-users to deliver
optimum results at a
minimum cost.”
Kingston has
announced the
launch of DT50 USB in
India. DataTraveler 50 is
a lightweight USB Flash
drive that is available
incapacities
f r o m
8GB to
128GB.
The drive’s
compact, capless
design features a metal
casing that complements
any compatible device and
colourful accents that range
by drive capacity. The pen
drive is ideal for all those
who are mostly on the move
and want to carry their data
safely. With its sleek and
lightweight body, it provides
backward compatible with
existing USB 2.0 ports
for convenience to users
as they carry their music,
photos, videos and other
data around with ease.
DT50, featuring USB
3.1 Gen 1, delivers decent
transfer speeds with
convenience, making it an
essential tool for video and
audio content professionals
working with multiple bare
drives. You can customize
Kingston DT50 by adding
your logo and/or digital
files.
Unistal
introduces
Advanced
Version of
Locate Laptop
Unistal Systems
has come up with
an advanced version of
software product Locate
Laptop.
“We are offering the
users an advanced version
of Locate Laptop with
amazing new features like
selective decryption, image
capturing, pinpoint location
tracking, retrieving user id
& password, etc which is
going to be very helpful for
Laptop users and employers
as well,” said Alok Gupta,
MD, Unistal Systems.
Locate Laptop keeps
track of laptop's location
whenever laptop gets
connected to internet.
What matters is not just the
laptop but also the valuable,
sensitive and confidential
data in it.
TP-Link
introduces
OutdoorWireless
Broadband
Solution
TP-Link has
introduced Pharos
series – a high-performance
enterprise-class outdoor
wireless solution, designed
for long-distance wireless
backhaul, point-to-
multipoint connections and
outdoor Wi-Fi coverage
solutions.
As connectivity to
the internet grows, so
do the challenges to
reach more customers.
Wherever the environment
cannot accommodate
traditional wired network
infrastructure, broadband
providers must turn to
wireless delivery. Luckily,
advancements in wireless
broadband solutions have
made WISP connectivity
stronger and accessible
than ever, and TP-Link
Pharos series leads in every
aspect.

VOICE-N-DATA
JioWelcome Offer extended
up to March 31, 2017
TDBS to foster Digital
Transformation for SMEs
DIGISOL brings DG-BR5400QACZyxel announcesWi-Fi extenders
Mahindra Comviva aims for a
two-fold business growth
RuckusWireless Expands
its ZoneFlex Family
Jio welcome offers
(JWO) users will
get free voice, data, video
and full bouquet of Jio
applications and content
absolutely free up to March
31, 2017.
The existing Jio
Welcome Offer (“JWO’)
users will continue to enjoy
the unlimited benefits under
JWO up to 31 December
2016, following which they
would be automatically
signed-up for the JNO as
well.
Jio has also announced
the launch of ‘Jio Happy
New Year Offer (“JNO”)’,
which will be effective
from 4 December 2016.
Tata DoCoMo
Business Services
(TDBS) has highlighted
its focus on the small and
medium enterprises (SMEs)
and start-up segments in
India. TDBS is a market
leader in the enterprise
space, registering a 15%
year-on-year growth vis-à-
vis 8% industry growth in
the SME segment for the
year 2015-16. The company
has expanded its product
portfolio with a recent
launch of mobile device
management (MDM)
services.
All the Jio subscribers
will be entitled to certain
special benefits under the
JNO, which shall comprise
of Jio’s data, voice, video
and the full bouquet of Jio
applications and content,
absolutely free up to 31
March 2017. During this
offer period, Jio and Jio
customers will be able to
continue the journey of co-
creating and building the
best network experience
together.
The benefits will be
available to all subscribers
signing up for Jio services
up to March 3, 2017.
Prateek Pashine,
President, Enterprise
Business, Tata Teleservices,
said,“Digitaltransformation
will bring about a paradigm
shift in the way companies
do business and we, with
our portfolio of product
and solutions, are at the
heart of this evolution.
While the traditional
companies are picking up
entrepreneurial zeal, it is the
smaller companies that are
at the forefront of digital
adoption and creating
businesses which are asset
light and internet-enabled.”
DIGISOL has
launched AC
1200 Dual Band Wireless
Broadband Router DG-
BR5400QAC. The DG-
BR5400QAC is IEEE
802.11ac next-generation
wireless router which
provides a better wireless
performance.
D G - B R 5 4 0 0 Q A C
use intelligent antenna
technology to transmit
multiple streams of data
which enables users to
receive wireless signals
faster at your home. Not
only the IEEE802.11ac
technology extends the
wireless range, it also works
with previous-generation
IEEE802.11b/g/n wireless
devices. The wireless router
also includes QoS (Quality
of Service) prioritization
technology that analyzes
and separates multiple data
streams based on sensitivity
to delay, enabling multiple
applications to stream
smoothly across your
network.
Zy x e l
Communications
has announced that their
latest and the best Wi-Fi
networking ally solutions
are coming
to Wi-Fi
user's home.
Two new
Wi-Fi range
extenders, the
W R E 6 6 0 6
and WRE6505
v2, are now
available to
extend speedy 802.11ac
Wi-Fi in places you couldn't
reach before.
The WRE6606 and
WRE6505 v2 come with a
smart and intuitive design
to make setup and connect
easy breezy.
With the LED ring on
the WRE6505 v2, users
can easily detect the signal
strengths of both bands
(2.4 GHz and
5GHz) at
various places
at home,
providing the
easiest search
navig ation.
H o w e v e r ,
in the event
where wall
outlets are absent, the
WRE6606 comes with a
micro USB port to connect
to portable power banks,
allowing users to extend
Wi-Fi around the house.
Mahindra Comviva
is aiming at
achieving two-fold business
growth over the next three
years. At present, India
contributes 20 per cent
to the company’s overall
revenue.
To achieve the next
growth phase, the company
has invested in a mobile
first, data enabled and
contextually relevant, end-
to-end solutions strategy.
Towards this end, it aims
to strengthen its research
and development and
operational support of
technologies in mobile
financial services, big-data
analytics, omni-channel
experience, enterprise
messaging and digital
services. It has also
identified growth through
the strategic partnerships
and acquisitions route as
key to its strategy in India
and abroad.
Mahindra Comviva
has integrated mobile
innovations at the heart of
its business strategy and
repositioned itself with a
powerful vision of “The
Business of Tomorrows”.
Ruckus Wireless has
announced the
addition of two new access
points(APs)–theZoneFlex
R610 indoor AP and the
ZoneFlexT610outdoorAP.
Both products are based on
the IEEE 802.11ac Wave
2 standard featuring multi-
user MIMO technology,
which optimizes airtime
efficiency to client devices
and increases aggregate
network throughput in
dense indoor or outdoor
deployments.
The R610 is an indoor
Wave 2 11ac 3x3:3 AP
with USB interface capable
of supporting future IoT
applications that fills the
gap between the ZoneFlex
R510 Wave 2 2x2:2 AP and
the R710 Wave 2 4x4:4 AP,
delivering data rates up to
1,900 Mbps.
The T610 is an outdoor
Wave 2 11ac 4x4:4 AP
with field accessible USB
interface capable of
supporting future IoT
applications. The T610 is
positioned between the
ZoneFlex T300 Wave 1
2x2:2 outdoor AP and
T710 Wave 2 4x4:4 AP and
supports data rates up to
2.5 Gbps.
Juniper
Networks
launches carrier-
grade routing
and security
Juniper Networks
announced the latest
versions of its industry
leading virtual routing and
security platforms, Juniper
Networks vMX and vSRX
Virtual Firewall for AWS
Marketplace.
Operating similar to
their physical counterparts,
the vMX and vSRX
platforms will enable
enterprises to flexibly
deploy carrier-grade routing
and firewall functions
at the click of a button.
Customers will have the
option to purchase services
on-demand via an annual or
hourly subscription directly
from the AWS Marketplace
or from Juniper Networks,
through a Bring Your Own
License (BYOL) model.
Over 10,000
savings accounts
opened with
Airtel Payments
Bank
Airtel Bank offers
basic banking
services to customers by
leveraging Airtel’s vast
retail network and taking
basic banking services to
the doorstep of customers
via neighbourhood Airtel
retailers. In Rajasthan,
Airtel Bank has rolled
out pilot services across
10,000 Airtel retail outlets,
which also act as banking
points. Two-thirds of these
banking points across
Rajasthan are in rural
areas. Airtel Bank plans to
have a network of 100,000
merchants (shops) across
Rajasthan by the end of the
year. All these merchants
will accept digital payments
via Airtel Bank using a
mobile phone. Airtel will
not charge any processing
fee from merchants for this
facility.

Opportunities galore for Siemon in India
Prem Rodrigues, Director of Sales & Marketing Middle East, India & SAARC – Siemon
tells VARINDIA of the company’s positioning in the country with respect to the Data Center
industry and about its partnerships to work together in the Smart City projects -
How is Siemon positioned in
the Data Center industry in the
country?
Siemon leads the market in technology
and innovation, ensuring the widest choice of
forward-thinking solutions available for Indian
customers. Siemon's current focus is providing
high quality, high performance IT copper and
fiber cabling, cable management systems and
services to Enterprise, Colocation and Cloud
Data Centers, Internet Service Providers. Our
interest also lies in Local Area Networks and
Intelligent Buildings.
Siemon's elaborate solution portfolio
consists of its WheelHouse Advanced Data
Center solutions including category 6A
and higher shielded and unshielded copper
cabling systems, end-to-end single-mode
and multi-mode fiber cabling solutions. We
offer a complete range of innovative data
center cabinets and power distribution units,
independently tested high speed interconnect
cable assemblies, V-Built preterminated and
pre-kitted data center solutions, EagleEye
Automated Infrastructure Management
solution as well as comprehensive data center
design services.
As far the opportunities for Data Centers
are concerned, we feel that growing adoption
of cloud services is one of the major reasons
for growth of Data Center in India. Apart
from this, the increased focus on mobility,
big data activities, and analytics will also fuel
the growth. BFSI, Telecom, IT & ITeS are
the major sectors driving the growth. The
rising IT penetration and demand for social
media consumption in the country will also
help. On the Government front, initiatives
like Digital India and Start-up India will also
be the major growth driver for Data Center
infrastructure and network cabling market in
India. Green technology will grow in demand
as need for more efficient and environment
friendly components will be the trend for
future. However, companies need to look at
long term value & future readiness when they
choose products.
Adoption of premium products and
global standards maybe a challenge for some
companies as they would need to invest.
What kind of Data Center
products & Solutions do you have
in your offerings?
We provide superior quality, high
performance low voltage infrastructure
solutions and services for Data Centers,
LANs and Intelligent Buildings in India.
We offer Copper and Optical fiber cabling
systems, Data Center cabinets, racks, cable
management, Data Center power and cooling
systems and Automated Infrastructure
Management solutions. Our Hyderabad center
acts as the Centre of Competency (CoC)
handling projects on Data Center design and
IT programming for the global operations of
Siemon. Over the years Siemon has introduced
market leading products that lead the global
industry in innovation.
Siemon also provides many value-added
services that include Data Center design
services, Education & Technical Services,
Global project management services, logistics
management and many more.
What are your growth plans
with respect to the India market?
Any significant partnerships you
have signed for working together
for the Smart City project/s?
Siemon looks at India as a highly strategic
market and we are very optimistic about it.
Siemon has renewed its focus on this important
market and aims to achieve around 15% market
share in next 2-3 years.
Siemon has partnerships with eminent
companies like Cisco, CBRE on a global level
and is working on expanding these relationships
in India. As a matter of fact, Siemon is the
only end-to-end cabling infrastructure partner
within the Cisco Digital Ceiling Ecosystem
which aims to extend the benefits of the
Internet of Things (IoT) and PoE LED
lighting. Siemon also has a selective channel
partner strategy. We work with some leading
partners globally and regionally in India. We
work with partners who share a common goal
and are able to work with us on a long-term
basis to deliver a unique value proposition to
our customers.
Siemon has also partnered with a wide
variety of complementary manufacturers
involved in LED lighting, security, audiovisual
and building automation control. Recently
Siemon also held two Roadshows in India
in association with Cisco on Data Centers &
Intelligent Building solutions which resulted in
overwhelming participation.
Siemon has long been an advocate of
smarter, greener more efficient buildings by
convergingcriticallow-voltagebuildingsystems
onto one integrated physical infrastructure,
providing significant cost savings and
sustainability over the life of a facility.
Through our intelligent building solutions,
expertise and partnerships, Siemon is confident
that it can take a significant position in India’s
intelligent building and Smart City growth.
What is your GTM strategy?
Siemon has been selling products in India
for more than 20 years. In 2011, Siemon
decided to significantly expand its presence
in India by opening the Siemon India
headquarters in Hyderabad. Throughout
India, Siemon has long had a base of channel
partners, including value added resellers and
Siemon Certified Installers. These support
Siemon's multinational clients in India with
high quality design, installation and world
class service levels associated with the Siemon
brand. From India, Siemon also provides
back-office support for IT programming, Data
Center design services, project management
services, warranty processing and logistics
management.
Siemon sees India as a source of valuable
skills. Resources from India are not only
serving our Indian clients but they are also
serving our Global clients. Apart from that,
Siemon has more than 40 channel partners
and certified installers who are also part of the
extended Siemon family. Siemon is extending
its reach by associating with new channel
partners and gaining more certified installer’s
through our world class ISO 9001:2015
(Quality Management System) Certified
training program. n
FACE TO FACE

CHANNEL BUZZ
Ricoh India Conducts "Sammelan-
Ricoh Partner Connect Programs"
D-Link distributors celebrate their
triumph at Hong Kong-Macau
Newgen successfully concludes
Mumbai Annual Customer Meet
Inaugural GTCx India Mumbai
sees big Success
Ricoh India kick-started the
Sammelan – A Partner
Connect Initiative in the southern
region in the strategic cities of
Coimbatore and Chennai in the
state of Tamil Nadu, Hyderabad,
Vijayawada and Kakinada in the
states of AP and Telangana and
Mysore and Bangalore in the state
of Karnataka. These Sammelans
were held at popular upscale hotels
in these respective cities.
Few meets were organized
in conjunction with the regional
local IT associations like Tirupur
IT Association (Tamil Nadu),
CONFED (IT Association in
Tamil Nadu) and AKITDA
(Kerala). Ricoh intends to conduct
such partner meets “Sammelan” at
variousstrategiclocationsacrossthe
length and breadth of the country.
These meets were attended by
prominent partners of the region.
The Sammelan began with
As part of its sales incentive
program, D-Link India
Limited rewarded its Business
distributors with an exclusive luxury
trip to Hong Kong and Macau on
accomplishment of their business
targets for H1, 2016-17.
The exclusive trip to Hong
Kong and Macau had over 60
participants, which included
business distributors and key
members of D-Link management
team. D-Link management team
also felicitated its distributors at
the awards night for their incessant
Newgen Software has
successfully hosted its
Annual Customer Meet 2016 in
Mumbai.
The Theme of the event was
“Yesterday is History, Today is
Gone, Be faster than the Fastest
– Reinvent Your Workplace”. The
conclave discussed the need for
Digital Age decision-makers to
respond to change faster than ever
due to evolving customer needs
and changing business dynamics.
At the meet, Newgen’s leaders
conducted a journey walkthrough
highlighting the present position of
Newgen’simplementations,product
roadmaps and future product
offerings. They discussed Newgen’s
growth and market foothold in
Mumbai and India accentuating
strong channel partnerships.
Diwakar Nigam, MD & CEO,
Newgen Software, stated, “In
this journey of over 24 years, our
customers have been the biggest
strength for us. Their indomitable
trust in our capabilities has driven
us to develop innovative technology
solutions that are adaptable and
future-ready. The Annual Customer
GTCx India on December
5-6 ran to a sellout
audience of more than 1400
attendees. NVIDIA’s Dr. Steven
Parker, eminent scientist and
Padma Bhushan awardee Dr. Vijay
Bhatkar delivered Keynotes on the
revolution in AI and Integrative
Computing respectively, to a
standing room only crowd. This
was followed by tracks on Deep
Learning, HPC and Professional
Visualisation, NVIDIA VR Village
experiences, sponsor booths, the
evening GTCx mixer and much
more, with the buzz running to well
over 8pm.
NVIDIA’s Deep Learning
an introduction to Ricoh by the
Regional Sales Team, the Global
Company with Global Products
and Solutions to cater to the
Indian market. The meet further
went on to emphasize RICOH’s
commitment to the Indian channel
fraternity and our customer, the
robust and workaholic products
that Ricoh offers to the customers
for their Printing and Imaging
Solutions. These meets showcased
a wide range of products that cater
to personal and business needs.
These meets have been able to re-
establish and empower the faith of
the Ricoh Product and Solution
Offerings and Ricoh as a Brand, to
cater to requirements of the Indian
market.
The sessions were followed
by sharing of the Synergies that
Partners and Ricoh can achieve by
partneringtogether,therichbenefits
that partner can gain through the
margin earned by selling Ricoh
products, the technical and support
programme from Ricoh for the
partners and users, the Promotion
Support given by Ricoh through
multiple channels.
support & contribution to D-Link’s
growth.
Organized between 12th
to 16th November 2016, this
incentive trip was a welcome
break for partner/ distributors
from their routine business. The
tour encompassed of Hong
Kong-Macau sightseeing, a brief
conference with D-Link Senior
Management sharing company’s
strategy & growth plans for 2016-
17. The trip concluded with a Gala
night at Hard Rock Café with live
performance.
Meet gives us an opportunity to
reconnect with our diverse clientele
and deliberate upon the business
needs and market drivers of
tomorrow.” Some of the eminent
speakers, Sanjay Narkar, Chief
Technology Officer, IDFC Bank
Ltd, and Milind Varerkar, General
Manager, Saraswat Bank, discussed
their journey with Newgen and
successful implementations of
Newgen Solutions at their facilities.
Other participants included leaders
from IndusInd Bank, Axis Bank,
Aditya Birla Finance Limited, Bajaj
Electricals, Fullerton India and
others.
Newgen will hold its Delhi
edition Annual Customer Meet in
December 2016. The meet expects
a greater success and participation
of our esteemed clients.
Institute (DLI) Training ran to
a full house for all three classes
(introduction to deep learning,
object detection & network
deployment. The very interactive
audience had NVIDIA expert
Abel Brown teaching and fielding
questions from 9:00 a.m. to almost
7:00 p.m., well over the original
schedule.
EmergingCompanies
Summit (ECS)
showcased 12 start-ups
with exciting solutions
ranging from an app
which recognizes food
ingredients and suggests
recipes to another which
observes inventory in
brand coolers at retail
outlets and automatically
reorders supplies. The
audience was a mixture
of start-ups, investors, companies
and media.
The Keynote live feed was
viewedextensivelyonlineandGTCx
India was successful in bringing
the Indian GPU community
together on one platform to share
knowledge, learn and network.

“A Holistic, well-rounded Security
Approach is the need of the hour”
Rohit Oberoi, Director Channel - India & Middle East, Seclore Technology in an open discourse
on End point security explains how 2017 will be a revolutionary year in terms of coming out with
stricter regulations and policies by organizations to secure their networks and data -
2016 has been an epic year for cyber security threats. The positive
side is that awareness is also increasing. With data leakage stories
making headlines every day, the topic has entered mainstream discourse.
The day is not far when companies are sued by customers for not keeping
their private data safe.
“The growing awareness, coupled with the government’s willingness
to acknowledge the national security risks posed by cyberattacks, makes
us hopeful we will see meaningful progress made in the fight to create
effective cyber-legislation by the end of 2017. 2017 will (hopefully) be
the year global leaders finally recognize the need for an InfoSec Geneva
Convention, setting standards for what cyber-activities are and aren’t
acceptable. Holding highly confidential information hostage and using it
as black mail or manipulate elections is a whole new level of warfare,”
opines Rohit Oberoi, Director Channel - India & Middle East, Seclore
Technology.
He continues, “Furthermore, in 2017, we can expect to see
organizations placing stricter compliance regulations on their third-party
outsource vendors and other external collaboration partners. Third-parties
such as advisors, vendors, sub-contractors and business partners pose a
huge risk to organizations because they require access to systems and data
to conduct business, yet there is no accountability in the way they handle
a company’s data.”
Drivers of the Endpoint Security Market
The value offered by firewalls and anti-virus solutions has been on the
decline. Seclore predicts that 2017 will be the year when organizations will
acknowledge the need to secure the data itself, and not just infrastructure
and devices. “The shift to persistent data-centric has already begun with
Enterprise Digital Rights Management (EDRM) capabilities as a key
requirement in their Enterprise File Synch and Share (EFSS). In fact several
vendors have already jumped on the data-centric security trend in 2016,
with Citrix and IBM adding Rights Management features to their EFSS
and Enterprise Content Management (ECM) offerings,” says Rohit.
Another primary reason for the increased interest in data centric
security is that the business itself (which after all is the ultimate owner
of the data) is becoming more aware. For example, when a bank sends
confidential customer data to its credit card embossing vendors, the
Operations Head is as concerned
about data security as the CISO or
CRO. For IT, this makes it easier to
obtain buy-ins and budgets - not to
mention making solution adoption
much easier too. After all, employees
are more likely to follow instructions
if they come from their bosses rather
than from IT.
Large organizations vs
Smaller Organizations -
The days when Information
Security was nice-to-have are long gone. Now it is considered a key part
of overall Information strategy. “That is one reason we are finding that
more and more organizations are opting for the integration route for
data-centric security products i.e. integrating them with existing enterprise
applications such as ECM and ERP products,” he says.
Awareness is increasing even among the verticals not traditionally
associated with strong Data-centric Information Security programs,
such as the Indian Manufacturing and Knowledge Process Outsourcing.
Even government agencies have now started focusing their efforts in this
direction.
It is however difficult to characterize the nature of data breaches today
in relation to company size. The reality is that most leaks are largely ‘equal
opportunity thefts’ i.e. they do not discriminate based on the size of the
company. “We feel that every organization’s security strategy should be
driven by its individual needs and requirements, rather than size or market
capitalization,” he says.
So does it suffice then to just resorting to endpoint security to avert
advanced threats?
“Security today is fragmented and not centralized; data security has
traditionally focused only on securing information that stays within a
boundary. A piece of data might
be governed by one policy inside
an application, by another policy
on the endpoint, by yet another
policy on a file server, yet another
on the vendor’s inbox, yet another
on the vendor’s file server, and so
on. In fact, the very concept of
endpoint security is boundary-
centric and not data-centric – and
endpoint security is the most
potent symptom of this traditional
approach,” explains Rohit.
And this approach, like he
says while necessary has been proven insufficient in today’s flat world.
Enterprises need a holistic, well-rounded approach to data security and
governance. As hackers are taking a more targeted approach by exploiting
higher value breaches beyond credit cards and social security numbers, no
longer can we rely on just securing the infrastructure or devices. “And with
new collaboration technologies and the use of outsourcing continuing to
grow at a breakneck speed, it will be virtually impossible to keep up with
hackers unless organizations evolve their infrastructures to support a data-
centric security,” concludes Rohit. n
“Every hacking group will try to achieve the optimum
balance between the organization’s cybersecurity
versus the quality of the potential data stash. Larger
companies would have larger security programs but
also a larger amount of data available to steal. Smaller
organizations, on the other hand, may not have the
best people or the best security strategies and would
thus be low hanging fruit. But they would also have less
data to steal – both in terms of quality and quantity.”
FACE TO FACE

Demonetization is a big opportunity for India to reach $10-trillion economy by
2030, thanks to sustained double-digit growth for the next 14 years as presently a
large percentage of money will transact to the banking and digital system
Demonetization is not the final destination.
It is just a beginning, said Prime Minister
Narendra,whileaddressingtheBJPparliamentary
meeting on the last day of the winter session of
Parliament.
Addressing law-makers, Shri Narendra Modi
said that a digital economy should be a “way
of life” and that such an economy would be
transparent and effective. The centre has been
pushing hard for a “cashless” economy exhorting
people to engage in digital transactions.
This one announcement has given a big
jump to the Digital Payment industry in India.
The BCG-Google Digital Payment Report 2020
forecasts total payments conducted via digital
payment instruments in India will be in the range
of $500 billion by 2020, which is approximately
10x of the current levels.
According to the report, Person to
Merchant (P2M) transactions driven by digital
payments at physical point of sale, followed
by business to business (B2B) and peer to peer
(P2P) transactions are expected to be major
contributors of growth. Digitization of cash will
accelerate over the next five years with non-cash
transactions overtaking cash by 2023.
Mobile-based payment solutions and
proprietary payment networks will drive
merchant acquisition by offering low-investment
solutions that will make economics more
attractive for merchants and acquirers, resulting
in over 10 million merchant establishments that
will accept digital/mobile payments.
Modified Unified Payments Interface (UPI)
will be a game-changer as it provides a great
platform for seamless interoperability of PSPs.
Modified to overcome the present challenges,
it can drive large-scale adoption of digital
payments.
Non-cashpaymenttransactionswhich,today,
Addressing the India-China Investment
Conclave in October 2016, NITI
Aayog Vice-Chairman Arvind Panagariya said
that the size of the Indian economy could
increase five-fold to $10 trillion in the next 15
years, replicating a feat achieved by the Chinese
economy in 2015.
“India started off to rapid growth a little
later than China, but now it has the potential
to accomplish in the next 15 years what China
did in the last 15 years. India’s GDP stands at
$2 trillion and it has good prospects of rising
to $10 trillion in the next 15 years," commented
Panagariya.
With $10.86 trillion (14.7 per cent share in
the world GDP), the Chinese economy stood
second in the world after the US in 2015 at
$17.95 trillion, while India, at $2.07 trillion (2.8
per cent), was ranked seventh. Analysts reckon
that to reach $10 trillion, the Indian economy
needs to grow at over 11 per cent for the next
one-and-a-half decades, which is a daunting
challenge but not impossible as China’s economy
was $1.2 trillion in 2000.
Prime minister’s Narendra Modi’s
November 8 announcement of discontinuing
Rs.500 and Rs.1,000 notes has given a big fillip
to India achieving $10-trillion economy as
diemonetization of Rs.500 and Rs.1,000 bank
notes will definitely help India with a faster
GDP growth, help in bringing down inflation
and products becoming more affordable which
will fuel the demand and further growth of the
industries.
Will demonetization help India to
become $10-tn economy by 2030?
COVER STORY

constitute 22 per cent of all consumer payments
will overtake cash transactions by 2023. Digital
payments instruments will drive the growth in
non-cash payments.
Not only the BCG-Google report, even the
GSMA report talks about the increased role of
mobile in digital payments. The GSMA report
“The Mobile Economy: India 2016” noted at the
end of June 2016, 616 million unique users had
subscribed to mobile services in India, making it
the second-largest mobile market globally, with
almost one billion unique mobile subscribers
expected by 2020. India also overtook the United
States in 2016 to become the world’s second-
largest smartphone market with an installed base
of 275 million mobile devices.
The report forecasts 4G subscribers to
reach 280 million by 2020 and operators capex
investment growing to $34 billion over 2016-
2020 period. As per GSMA, the India mobile
economy is more than $140 billion (Rs.9 lakh
crore) and it is expected to grow to $210 billion
(Rs.14 lakh crore) by 2020.
Talking about the mobile economy, Mats
Granryd, Director General, GSMA, said, “With
The Mobile Economy: India 2016 report, all
signs lead to a period of tremendous growth
for India’s mobile economy, which will strongly
support and enable the government’s Digital
India initiative aimed at providing broadband
connectivity to all.”
Speaking on digital payments, Pradeep
Sampath, COO, mRUPEE (a subsidiary of
Tata Teleservices), said, “The digital payments
industry today is worth a staggering $9-trillion
figure. With home to 1.25 billion people, India
will still take time to go completely digital. As
on date, payment revenues in India account for
nearly $14 billion. However, the recent wave of
demonetization is changing the shape of the
digital payment industry.”
Commenting on UPI apps, Chinmay
Agarwal, CTO & Co-Founder, Jugnoo, said,
“On the mobile phone front, common minimum
guidelinesforUPIappsneedtobedefinedsothat
user interface has a minimum common workflow.
UPI distinctions for Peer to Merchant (P2M)
and Peer to Peer (P2P) payments are confusing.
P2P is simpler and should be promoted more.
Further, we need to quickly release UPI SDKs
for iOS and web platforms.”
“One of the key obstacles is trust and
availability of mobile payment models – be it UPI
or wallets to be available widely for transactions.
The penetration is still too low for the
population size of India, which transacts using
cash. Even credit card or debit card penetration
has not been very successful in doing cashless
transaction for lack of basic infrastructure,” says
Govind Ramamurthy, CEO & MD, eScan.
Even demand for Point of Sale (PoS)
devices is huge for cashless transactions, both
for making payments or disbursing cash. So the
Government has exempted it from excise duty,
and consequently from CVD and SAD and it is
valid till March 31, 2017.
Digital Payment Options
AsonNovember30,2016,RBIgaveapproval
to 195 banks for providing mobile banking
services to their customers. Further, to facilitate
mobile banking, the process of registration has
been made convenient by enabling such feature
on ATMs.
National Payments Corporation of India
(NPCI) has offered the facility of mobile banking
using Unstructured Supplementary Service Data
(USSD) based mobile banking. USSD-based
mobile banking offers basic banking facilities like
money transfer, bill payments, balance enquiries,
merchant payments, etc on a simple GSM
mobile phone, without the need to download
application on a phone, as required at present
in the IMPS (Immediate Payment Service) based
mobile banking.
Transactions can be performed on basic
feature phone handsets. The user needs to
approach his bank and get his mobile number
registered. The bank will issue an MPIN (Mobile
PIN) to the user. The user thereafter needs to
dial *99# and the menu for using USSD opens.
Thereafter customer has to follow selections on
the menu to complete the transaction.
"Digital economy should
be a ‘way of life’ and
that such an economy
would be transparent
and effective. The centre
has been pushing hard
for a ‘cashless’ economy
exhorting people to engage
in digital transactions"
Narendra Modi
Prime Minister of India
"The Indian economy
could increase five-
fold to $10 trillion
in the next 15 years,
replicating a feat
achieved by the Chinese
economy in 2015"
Arvind Panagariya
Vice Chairman, NITI Aayog

COVER STORY
Currently, there are over
200+ million mobile
wallets with over 75
million transactions
every month and
payment throughput of
over Rs. 2,000+ crore
Speaking on USSD, Aruna Sundarajan,
Secretary, MeitY, said, “Banks should work
towards making USSD a preferable and
convenient mode of digital payments in the light
of the fact that majority of Jan Dhan account
holders would directly benefit from it.”
NPCI will soon launch a redesigned USSD
platform and a common app for UPI for
enabling digital transactions, as well as addressing
interoperability issues.
Mobile Wallet business is picking up with
demonetization announcement – be it Paytm,
MobiKwik, Oxigen, Freecharge and others.
Recently, the Paytm Android app crossed the 50
million installs landmark on Google Play Store.
With this, the Paytm's Android base has now
grown to over 75 million.
L. V. Sastry, Vice-President – Mobile Banking
& Commerce, Aircel, said, “Indian wallet
transactions over the last three years by value
and volume have grown by over 500 per cent to
reach $551 million and 2.6 billion, respectively
in 2015. In India, nearly 95 per cent of all the
transactions are cash based, signalling a huge
opportunity and upside to this growing usage of
mobile phones for financial transactions.”
Currently, there are over 200+ million active
mobile wallets with over 75 million transactions
every month and payment throughput of over
Rs.2,000+ crore of payments is being processed
across the country.
Paytm has set a target of 200 million accounts
which will include current and savings accounts
as well as mobile wallets within 12 months. The
company also aims to reach a base of half a
billion accounts by the year 2020. The company
has also announced that it would transfer its
wallet business to the newly incorporated
Paytm Payments Bank after receiving necessary
approvals. Paytm claims to have close-to 155
million e-wallet users, which include users on the
web and smartphone apps.
On the merchant front, Paytm expects to
onboard 500,000 merchants on its platform to
accept offline payments as the country grapples
with a shortage of cash due to the Narendra
Modi demonetization move.
To enable millions of feature phone users
to go digital, Paytm has launched a service with
which consumers and merchants can pay and
receive money without internet connection. The
company has announced a toll-free number 1800
1800 1234 to enable consumers and merchants
without an internet connection to pay and
receive money instantly and also recharge their
mobile phones.
MobiKwik is another Indian wallet major
with a network of over 250,000 direct merchants
and 40 million-plus users. Founded in 2009
by Bipin Preet Singh and Upasana Taku, the
company has raised three rounds of funding
from Sequoia Capital, American Express, Tree
Line Asia, MediaTek, GMO Payment Gateway,
Cisco Investments and Net1.
Indian mobile wallet major, MobiKwik
recently announced the launch of MobiKwik
“Lite”, India’s lightest mobile wallet, to cash
on demonetization bandwagon and help
unorganized retailers and shopkeepers across
India in receiving payments seamlessly.
MobiKwik Lite is an under 1 MB app that
works smoothly on EDGE connections and
slow data connectivity. Users can download this
app with just one missed call at 8097180971 and
sign up with their mobile number only,
Speaking on the launch, Bipin Preet Singh,
Co-Founder, MobiKwik, said, “MobiKwik Lite
will be available in all the major Indian languages
soon. MobiKwik Lite will work without any net
connectivity too, therefore addressing all the
challenges being faced by the masses in accessing
wallet payments – be it language, connectivity or
quality of smartphones.”
Oxigen has a retail footprint of 200,000
outlets and has processed over 2 billion
transactions till date with a current transaction
volume rate of 600 million transactions per
annum. It has a large customer base of over 150
million.
OxigenWalletisIndia’sfirstnon-bankmobile
wallet app approved by RBI, which allows users
tosendandreceivemoneythroughpopularsocial
channels like Facebook, WhatsApp, Twitter,
SMS and e-mail. A customer can instantly send
money to any mobile number or bank account
in India, even if the recipient is not a registered
Oxigen Wallet user.
Oxigen Wallet claims to have 30 million users
and is accepted at over 9,000 merchant locations
and 10,000 online sites like Bookmyshow, ebay,
PVR, OYO Rooms, Jabong, and more. Oxigen
Wallet offers a safe, secure and convenient
payment solution via the mobile.
Loading money into Oxigen wallet app is
easy. One can use credit card, debit card or pay
cash over the counter through any of Oxigen’s
200,000 retailer/ partners across the country.
In 2016, Oxigen Services introduced its Micro
ATM. Oxigen MicroATM provides Aadhaar
biometric-based transactions for financial
services.
Ankur Saxena, CEO, Oxigen Wallet, said,
“In terms of transaction value, the company is
planning to reach Rs.14,500 crore in FY 2016-17
in comparison to Rs.10,500 crore in FY 2015-
16.”
Speaking about security, Ankur said, “Oxigen
application is pretty secure. Once you log onto
it is bound into one device. The transaction is
all encrypted so security is no concern at the
application end. Even when the phone is stolen,
it does not make much of a difference as money
is in cloud.”
In the age of demonetization, mobile
"Reliance Jio Money is also planning an
aggressive pitch and is planning to sign
over 10 million small merchants retailers
in the coming weeks across 17,000 towns
and 4 lakh villages"
Mukesh Ambani
Chairman, Reliance Jio
"DigiShala will enable and empower every
citizen of the country, especially, farmers,
students, dalits and women in rural areas
to learn the usefulness and benefits of
digital payment in everyday life"
Ravi Shankar Prasad
Minister of Electronics and
IT and Law & Justice
"With the launch of Vodafone M-Pesa
PAY, we are accelerating this journey
by creating a platform for merchants
and retailers to easily embrace digital
payments and also encourage their
millions of customers to pay via digital
currency"
Sunil Sood
MD & CEO, Vodafone India

E- Magazine issuu December 2016

E- Magazine issuu December 2016

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