CloudFest US 2023 - Building a Connected Future for Your Business - Jan Loeffler (CTO, WebPros)

BUILDING A CONNECTED FUTURE FOR
YOUR BUSINESS
JAN LOEFFLER, CTO

MY G RANDFAT HER HANS
AT HIS VINEYARDS IN 1989

% OF WEBSITES USING WORDPRESS
http://w3techs.com/technologies/history_overview/content_management/all/y

WebPros Web Crawler
1,130,000,000+
Hostnames Analyzed
By Our Crawler Each Month

WebPros Web Crawler
82,000,000+
Active Domains Running Wordpress As Primary CMS
(Excluding WP In Subfolders)

WHERE IN THE UNIVERSE ARE
THOSE WORDPRESS SITES LOCATED?
Which Service Providers host those sites in their data centers?

SERVICE PROVIDERS BY NUMBER OF WORDPRESS SITES
 WordPress.com
(Automattic) is the largest
WP hosting provider
 Most WP sites managed
by WebPros solutions
 Cloudflare hiding hosters for
9%

PRODUCTS OFFERED BY SERVICE PROVIDERS WORLDWIDE
62.7%
29.3%
81.1%
53.2%
0.0% 25.0% 50.0% 75.0% 100.0%

HOW MANY WORDPRESS SITES USE A CONTROL PANEL?
1 in 3 WordPress sites
are powered by
and

WHO CREATED ALL THOSE WORDPRESS
SITES?
What do we know about the WordPress site owners?

WebPros Market Research About Web Professionals
60%
of websites are built
by Agencies
Agencies and Web
Professionals are
customers of
cPanel & Plesk
Partners
300+
Agencies interviewed
by us
30,000+ USERS OF PLESK 360 SHARED THEIR PROFILES WITH US

Most Interviewed Companies Generate Revenue From Web
Development, Maintenance, Hosting And SEO
What is the main
source of revenue for
your company?
[multiple choice]

Automate The Most Important Tasks With The Right Tool
Plesk & cPanel Backup WP Toolkit Sitejet
WP Toolkit Security
Imunify360
Smart Updates XOVI NOW 360 Monitoring
N: 285
What is included in your website management service you offer?

900K
SERVERS
POWERED
5.8M
WP TOOLKIT
MANAGED SITES
33M
USERS
MANAGED
85M
DOMAINS
MANAGED
OUR MISSION IS TO EMPOWER BUSINESSES
TO BUILD, O PERAT E, AND G RO W T HEIR DIG ITAL PRESENCE
WIT H O UR ECO SYST EM O F PRO DUCT S.

WebPros Products Address The Full End-to-End Customer
Lifecycle For Service Providers
RECURRING
ORDER
BILLING
+
PAYMENT
PROVISIONING
+
INSTALLATION
SELF SERVICE
PANEL
CONFIGURATION
+
ADMINISTRATION
SERVER
+
SITE MONITORING
SUPPORT
TICKETING
SYSTEM
CANCELLATION
+
DEPROVISIONING
WEBPROS WEB ENABLEMENT ECOSYSTEM

THE
HOSTING MANAGEMENT
PLATFORM OF CHOICE

WHAT’S BEEN DELIVERED RECENTLY
JUPITER
DEFAULTED
TEAM
MANAGER
CPANEL
ELEVATE

JUPITER
Transitioned From Paper Lantern To Jupiter As Default Theme In 2022

 Perfect for agencies or site
owners who wish to give access
to external resources
 Prevents the need to password
share historically
 Restrict access to specific
services/features
 Ability to review changes with
audit log
TEAM MANAGER

 Fully integrated with cPanel & WHM
 In-place upgrades from CentOS 7 to:
 AlmaLinux
 Rocky Linux
CPANEL ELEVATE

WHAT’S COMING IN THE FUTURE
AUTOSSL
MOVES TO
LETSENCRYPT
SITEBUILDER
BY SITEJET
INCLUDED

THE
EASIEST WAY TO
MANAGE YOUR SERVER
+
BUILD YOUR APP

PLESK ROADMAP
Q2 23
Q4 22 Q1 23
→ HA Cluster (top-8)
→ PHP Extensions Installer
→ SOGO Webmail
→ Cloudflare DNS
integration (top-7)
→ Website Log Check
→ Sophos Antivirus
→ Dark Mode in GUI
Q3-Q4 23
→ Flexible Backup
Scheduler (top-6)
→ Auto-tuning Website
Performance (top-4)
→ DB Manager in GUI
→ Server and Site Reports
(top-9)
→ Cloudflare CDN
integration
→ to be continued...
DELIVERED DELIVERED
→ .NET Websites on Plesk
for Linux
→ Server Logs
Troubleshooting
→ Plesk on Ubuntu 22.04 for
ARM architecture
including images for AWS
and OracleCloud
→ Almalinux 9
→ CentOS Elevate
→ DANE support
→ Performance Booster for
websites
→ Geo IP in the Firewall
(top-5)
→ MySQL Performance
Tuner (top-1)
ALMOST HERE

MOST PROMISING PLESK FEATURES IN 2023
• ✔ Website Log Check
• 🔜 Good website performance out-of-the-box
• 🔜 MySQL Performance Tuner
• 🔜 Auto-tuning website performance
• 🔜 In-place conversion from CentOS 7 to Almalinux 8
• Beta version is already available
• ✔ Automatic installation of PECL packages for PHP
Handlers
• DB Manager in GUI
• Flexible Backup Scheduler
• Server and Site Reports
Websites Reliability & Performance
New Features For Admins
CentOS Elevate
Modern Stack
• ✔ High Availability Cluster Research
• ✔ Renewed Cloudflare integration
• ✔ Sophos Antivirus
• ✔ SOGO Webmail
• ✔ Use Geo IP to block the IP addresses of specific
countries
• DANE support

THE ENGINE
FOR YOUR
BUSINESS GROWTH

DIGITAL PRESENCE
O PPO RT UNIT IES – TO O LS ( WEB + CLO UD)
Site
Creation/Builder
E-Commerce Performance Productivity Tools
Email/Antispam Marketing SEO/SEM Security + SSL
Analytics Monitoring Backup

The #1 Choice
In Web Hosting Automation

To automate and scale our customer’s
business and empower them to be
successful.
WHMCS Mission Statement

HOSTING AUTOMATION
WEB HO ST ING PRO VISIO NING + MANAG EMENT
• Centralized Access +
Management
• Provisioning
• Suspension
• Reactivation
• Password Resets
• Single Sign-On
• Platform Agnostic

ACCELERATING GROWTH
EXPANDING SERVICE O F F ERING S
Coming soon Coming soon

ACCELERATING GROWTH
MARKET CO NNECT
Grow your product line-up with additional value-add services, all with full automation.

1 in 3
WORDPRESS SITES
POWERED BY WEBPROS
CONTROL PANEL
PRODUCTS
82M+
ACTIVE DOMAINS
RUNNING WORDPRESS
AS PRIMARY CMS
*excluding subfolders and subdomains
60%
WEBSITES BUILT BY
AGENCIES AND WEB
PROFESSIONALS
1 in 5
WP SITES POWERED BY
WP TOOLKIT IS AN
ONLINE STORE BUILT
WITH WORDPRESS OR
WOOCOMMERCE
29%
SERVICES PROVIDERS
WITH SPECIAL PLANS FOR
WORDPRESS HOSTING
WORDPRESS & WEBPROS ECOSYSTEM

MARKET GROWTH The overall market for managed WordPress is estimated to
grow at ~18% CAGR between ’21 and ‘25 and at ~10% in later
years
Source: Altman Solon (Market participant interviews, Netcraft, W3Tech)
Spend by large
companies
(250+FTEs)
Most large companies are expected to have their own
capabilities to host and manage their web presence
therefore opportunity for managed WordPress providers
expected to be limited
Spend by
medium
companies
(50- 249 FTEs)
Medium sized companies that grew from small
companies with their managed WordPress provider as
well as those that require a sophisticated web-
presence without wanting to bring services in-house
Spend by small
companies
(1-49 FTEs)
The majority of the managed WordPress market
is expected to be located with smaller
businesses that drive volume for hosters
21.2% 11.2%
2021-25 2025-28
MANAGED WORDPRESS MARKET BY COMPANY SIZE $BN, BY COMPANY SIZE, 2021 - 2028

WORDPRESS OFFERING OPPORTUNITY
COMPETITIVENESS
Equip WebPros Partners with the ability to offer
customers contemporary and attractive products.
EASE OF USE
Offer a product with a streamlined user experience
for less advanced site owners wishing to use
WordPress.
COMPATIBILITY
Allow WebPros Partners to use existing infrastructure
and customize however they see fit.
OPTIMIZATION
Provide automated server configuration, and
optimization for the cPanel shared hosting
environment.

WEBPROS ENABLES ITS HOSTING PARTNERS TO
SELL A MORE USER-FRIENDLY AND COMPETITIVE
OUT-OF-THE-BOX WORDPRESS SOLUTION
POWERED BY CPANEL.
OUR VISION

WEBPROS PRESENTS
ONE-STOP WORDPRESS MANAGEMENT
POWERED BY CPANEL

Outstanding User Experience With The Best Possible Performance And Security Right Out Of The Box
WP SQUARED
User-friendly and competitive
WordPress offering with a
WordPress-centric user
experience
and branding customization
(white-labeling)
Performance-optimized cPanel
Server, Integrated Security
Features
(based on WP Toolkit)
Simplifying the sale of the
product: low integration barriers
and flexible customization of
existing infrastructure

WELCOME
KEEP WORDPRESS
UNDER CONTROL

INTERVIEW RESULTS
 82% see updates management as a
troublesome and resource consuming operation
 88% call WordPress security a pain point/top
priority topic
 41% of WP-related support requests caused
by compromised WordPress core versions or
plugins

Update:
 Might break your customer’s site
 Might be no update (see recent CVE-
2022-3590 in WP core)
Disable:
 No asset = no functionality
Use WP security plugins:
 Need to protect each website separately
 20$+/month to protect a single site
HOW IT’S ADDRESSED NOW

 Offer truly secure
WordPress hosting
 Forget about ‘WordPress
got hacked’ support
incidents – keep it
up2date and patched
while you sleep with WP
Guardian
WP GUARDIAN
Try WP Guardian
for FREE -
sign up for the
Lighthouse program now

CREATING
PROFESSIONAL WEBSITES WAS
NEVER EASIER

The next-gen
website builder
for cPanel & Plesk
SITEJET

SITEJET BECOMES PART OF CPANEL & PLESK

THE IMPORTANCE OF UPTIME
The 98% of surveyed users
think that uptime is critical.

SOLUTIONS
27% of surveyed users do not
have any uptime monitoring
solution implemented yet

SOLUTIONS
Most respondents who do not
have uptime solutions in place
struggle with finding a simple,
affordable monitoring tool.

● Comprehensive
● Panel-agnostic
● Multi-server
● Multi-site
● Customizable
● App, API & CLI
● Linux + Windows
360 MONITORING – COMPLETE SOLUTION

360 MONITORING IS DESIGNED FOR PARTNERS TO RESELL IT TO
WEB PROFESSIONALS AND SERVER OWNERS
● Get notified about server or site issues
● Prevent issues instead of running crazy
● Reduce support load
● Improve website quality & efficiency
● Reduce server load
● Increase your APRU and revenues
● Stay longer and happier
With 360 Monitoring your customers will:

● Prevent financial losses in their e-commerce
● Increase transaction process reliability
● Increase search engine positions
● Increase their work efficiency
● Reduce support load
● Improve website quality & efficiency
● Reduce server load
● Increase your APRU and revenues
● Stay longer and happier
screenshot
With koality your customers will:
KOALITY IS DESIGNED FOR PARTNERS TO RESELL IT
TO WEB PROFESSIONALS AND SERVER OWNERS

90% OF SMBS WOULD RATHER FOCUS ON THEIR
BUSINESS THAN THEIR SEO

● Advanced Site Audit
● Content analyzation
● Content optimization
● Content creation
● Keyword monitoring
● Keyword research
● SEO Advisor
XOVI NOW – BOOST YOUR VISIBILITY

Never worry
about Keywords.
Optimized Content
Tailored for You!
AI WRITER

Available for our partners via WHMCS, MarketConnect or Plesk
Partner Central.
Available for direct customers now.
AI WRITER
AVAILABLE NOW

THE WEB ENABLEMENT ECOSYSTEM
Hosting Management
Platform
Server Automation
Platform
eCommerce Store &
Billing Automation
Virtual Infrastructure
Management
Website Builder &
CMS
Search Engine
Optimization
Server & Website
Monitoring
Website
Performance
WordPress
Management
WordPress
Security

THE WEBPROS
WEB ENABLEMENT
ECOSYSTEM
SUPPORTS YOU
GROWING YOUR BUSINESS

KEY TAKEAWAYS
WebPros is your trusted partner
to fuel your business growth!
WordPress is here to stay!
Help your clients succeed with it.
1
2
3
Increase ARPU by offering best suited solutions!
The Web Enablement Ecosystem is a great start.

WITH SITEJET BASED ON
CPANEL OR PLESK
+ XOVI NOW,
A 10-YEAR-OLD COULD
BRING A WINERY ONLINE
TODAY!
That’s me 

Jan Loeffler
CTO WebPros
20+ Years in the industry
jan.loeffler@webpros.com
https://twitter.com/jlsoft2
LET’S TALK!

TODAY, HANS MIGHT
BE ONE OF YOUR
CUSTOMERS!

CloudFest US 2023 - Building a Connected Future for Your Business - Jan Loeffler (CTO, WebPros)

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