LG Launches Versatile LG-KF700

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LG Electronics
2008-04-22 11:00
Seoul--(뉴스와이어)--LG Electronics (LG), a worldwide technology and design leader in mobile communications, today launched its LG-KF700, a new multimedia phone that combines three input methods to create an amazingly intuitive user interface and provides instant access to features.

The LG-KF700 is the first phone to integrate three separate input methods, including a 3-inch touchscreen, alpha-numeric keypad and Shortcut Dial. Each of these input methods is assigned to the tasks at which it is most best suited, creating a user-optimized interface and making all of the phone’s functions and features instantly accessible.

“LG has already established itself as a leader in phones with touch technology with Chocolate, the Prada Phone by LG and Viewty, and the LG-KF700 continues this legacy,” said Dr. Skott Ahn, President and CEO of LG Mobile Communications Company. “We realize that touchscreens are a wonderful advancement, but they are not the solution for every problem or every user. We looked beyond just touch when designing the LG-KF700 and studied how people actually use their phones. The LG-KF700’s three separate input methods provide unmatched convenience and mean that users don’t have to give up anything to gain a touchscreen.”

The LG-KF700’s 3-inch full touchscreen provides easy access to features and widgets, an adaptive onscreen interface and a wide aspect ratio that is perfect for watching movies or browsing the internet.

The Shortcut Dial on the back of the phone quickly scrolls through six user-selected features by controlling a virtual dial on screen, eliminating the need to dig through menus. The Shortcut Dial can also be used to zoom in on web pages, scroll through e-mails or adjust volume.

The third input method on the LG-KF700 is its alpha-numeric keypad, a feature that customers asked LG to retain because of its familiarity and because it simplifies the process of making phone calls and is excellent for typing text messages.

Together, the LG-KF700’s input methods become even more powerful. When browsing the internet on the wide touchscreen, the shortcut dial zooms in and out on websites. When sending text messages, the alpha-numeric keypad provides all of the letters, while frequently used symbols are readily available on the touchscreen. These symbols change based on users text messaging habits.

One of the LG-KF700’s powerful multimedia features is a full featured Web browser that provides full access to Google Search, Blogs, Gmail, Maps and Youtube. Support for HSDPA 3G networks* makes web browsing extremely fast and makes other features like video telephony possible. Other features include an MP3 player, MPEG4 video player, 3.0-megapixel camera, Bluetooth connectivity and more.

All of the phone’s multimedia features are packed into a slim and stylish package with a clean, minimalist look. The LG-KF700 is available in black and silver versions, as well as a black version with chrome accents.

LG first announced the LG-KF700 at the GSMA Mobile World Congress in Barcelona, where it met an enthusiastic reception. The phone is now available in Europe and will become available in other markets in the following months. For additional information on the first phone to integrate three separate input methods please visit http://KF700.lgmobile.com.

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* Subject to carrier availability

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit www.lge.com.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com

연락처

LG Electronics Inc.
Corporate Communications
Jun-Hyuk Choi
+822 3777 3623
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