Inspired: Fenty Beauty by Rihanna

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Inspired: Fenty Beauty by Rihanna

It’s hard to believe that before her fame and fortune, Robyn Rihanna Fenty was just a little girl in Barbados, captivated by the entrancing shades of her mother’s lipstick. Before she emerged as a world-famous musician, fashion icon and beauty extraordinaire, Rihanna experimented with makeup, inspired by its ability to transcend her ever-changing mood, bold personality, and unique self-expression.

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Before her eight studio albums and four concert tours, makeup was the force that drove the artist’s fearless creativity. Rihanna’s passion for makeup empowered her take on life, beauty and fashion, helping her become the daring visionary she is today.

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Most importantly, makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.

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After what felt like a lifetime of experimenting with exclusive beauty products, Rihanna felt discouraged by the industry’s fault in perfecting a formula that fit every type of woman, regardless of skin type and skin tone. This void in the makeup industry encouraged Rihanna to take the leap, launching Fenty Beauty as an ode to women everywhere in need of a product that performed across all skin tones. Fenty Beauty is truly one of a kind, integrating a broad range of traditionally hard-to-match skin tones, formulas that work for every skin types, and universal shades in one extraordinary line.

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The 30-year-old musician used Instagram as a way to give her fans a first look at Fenty Beauty’s upcoming summer collection: Beach Please. Her collection’s limited edition lip luminizers, highlighters, and eye shimmers will give you the lush, warm look you crave every summer. The collection also features the Fenty body Lava and Fairy Puff, perfect for highlighting your best bronze and accentuating your dewy summer glow. Beach Please encompasses Rihanna’s Caribbean roots, delivering bold colors and shimmery finishes reflective of an Island sunset.

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Inspiration behind the body lava for me, I always used to go to the Caribbean, in Barbados where I am from, and every time I would sit there and [mix] body glitter makeup with oil and [eye] shadows I crushed up and pigments and I would just blend it all up to make this glowy thing and I’d have to keep it in a plastic cup the whole trip. I always thought I could never find the perfect body makeup so I made my lava, and it is glorious.

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Rihanna’s love for all things beautiful and luxurious does not stop short at Fenty Beauty. The world famous superstar, renowned for her innate sense of style, debuted her collaboration with the luxury Swiss jewelry and watch brand Chopard in May 2017. The Rihanna Loves Chopard collection beautifully integrates Chopard’s elegance and classic sense of style combined with the singer’s edgy flare. Further, Rihanna surprised us all this month when she launched her show-stopping lingerie line, SAVAGE X FENTY. Her debut features four collections: ‘Damn,’ ‘U Cute,’ Black Widow,’ and for everyday sexy, ‘On the Reg.’ The collections are unique, but all equally savage. Each piece comes in all shapes and sizes, guaranteed to make every woman feel confident, sexy, and beautiful.

We want you to feel sexy and have fun doing it.

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Read more about Rihanna at Love Happens !