Robert Burke

Robert Burke

Nike Global Sports Marketing / Athlete Events & Experiences

Tualatin, Oregon, United States
666 followers 500+ connections

About

High-performing Director of Events and Athlete Experiences with extensive portfolio of
international and domestic project accomplishments spanning 25 years.
Delivers, cultivates and develops functional excellence across major sports moments. Hands-on professional
bringing valuable relationship building and retention skills, which amassed diversified
network of service providers, ensuring optimal quality and results.

Exceptional cross-functional qualities covering critical business departments: Sports Marketing, Major Sporting Events, Brand Marketing, Personal Development, Agency Partnership Management.
More than 28 years on-the-ground in Australia & Nth America with NIKE, Adidas and Global Corporate Challenge.

Highly skilled and self motivated sales & event professional with a career record, building new business with highly relevant consumers and global brands. Developed new and experienced business teams, focused on driving rapid revenue growth. Strong ability to build long term customer relationships and motivate internal teams to achieve corporate goals.

Expertise:
Hospitality, Athlete Experiences & Services
Brand Management
Building Agency Partnerships
Budget & Event Planning
High Performance Team Management
Event Security Management
New Business Development
Cross Functional Collaboration

Activity

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Experience

  • Nike

    Nike

    11 years 7 months

    • Director of Global Sports Moments & Athlete Experiences

      Nike

      - 6 years 1 month

      WHQ - Portland, Oregon

    • Nike Graphic

      Global Brand & Sports Marketing Events Manager

      Nike

      - 5 years 7 months

      Nike WHQ - Portland

  • ETZEL Graphic

    Senior Partnership Manager

    ETZEL

    - 3 years 6 months

    9640 SW Sunshine Court - Suite 400 Beaverton, OR U.S.A

    ETZEL (previously SportsOne), an experiential marketing agency that believes in innovation, teamwork and exceptional execution to create premium experiences that connect brands with their audiences. ETZEL provides partners with strategy and consumer marketing around sports, entertainment and lifestyle.

  • Vice President

    Global Corporate Challenge

    - 2 years

    Instrumental in managing and communicating business direction, specific to sales, marketing,PR and promoting GCC's worldwide health initiative. Developed executed and maintained sales & marketing plan for Nth America, through a seamless sales cycle promoting partnership value and ROI.

  • Corporate & Teamwear National Sales Manager

    adidas Australia

    - 2 years 10 months

    Implemented the "Start up" of this channel growth strategy to access incremental revenue & profit streams for the adidas Australia business.Leveraged our global brand outside the sporting industry and implemented a corporate sales strategy focussed on a previously untapped channel of distribution - penetrating strategic sports marketing partners,corporate customers and independent distributors.

  • Staff Training / Business Planning Manager

    adidas Group USA

    - 3 years 8 months

    Portland,OR

    Developed strategic direction and personal development across the U.S sales organization in Nth America and implemented a new employee National Sales Training / Orientation program. Indentified core competencies and training development requirements, through intergration with sales mangers and collaboration with senior management.

  • Nike Graphic

    Asia Pacific Regional EKIN Manager

    Nike

    - 9 years

    Initiated and managed the EKIN program which increased sell - through (Footwear, Apparel and Equipment) and enhanced Nike's brand image through effective and innovative Nike Education across Asia Pacific Countries.

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Robert Burke

Robert Burke

Nike Global Sports Marketing / Athlete Events & Experiences

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