Tim Cook
Martin Schoeller/Apple
United States
2023

Apple

Tim
Cook

CEO

Cook is known for his operational acumen — not so much for Steve Jobs-style techno-visionary showmanship. In early 2024, Cook will have the chance to hit a new mark with the debut of Vision Pro: a mixed-reality headset that represents Apple’s first entry into a product category since the Apple Watch in 2015. It’s priced at a steep $3,500 a pop but Cook hopes the high-resolution “spatial computing” device will turn heads with the help of content partners like Disney. In the meantime, Cook remains an able steward of Apple’s immensely powerful brand, overseeing record revenue growth this year in its services segment, which includes the music and video streaming businesses. The company continues to commit to Apple TV+, recently boasting that since its late-2019 launch, the service’s original films and series have garnered more than 1,500 awards nominations and 370 wins. 

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • 2021 Variety500 Honoree
  • 2022 Variety500 Honoree
  • Variety Power of Pride
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News from Variety

Tim Cook, Troy Kotsur Honored at the National Association of the Deaf’s Breakthrough Awards

Tim Cook, Troy Kotsur Honored at the National Association of the Deaf’s Breakthrough Awards

"CODA," starring Marlee Matlin and Troy Kotsur, made history at the 2022 Oscars. The film, written and directed by Sian Heder, became the first featuring a predominantly deaf cast to win best picture. Kotsur's best supporting actor win made him the first male deaf actor to win an Oscar and the second ever deaf actor to win — with Matlin being the first for her 1987 best actress win for her role in "Children of a Lesser God." Heder and...

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