Cloud Soft Identity
Logo and Icon Design for Lucky Brand’s super comfy,
ridiculously soft clothing collection, Cloud Soft.
Lucky Brand approached NXMAD with the problem of having no branding established for their absurdly soft clothing collection that included everything from tees to underwear. They needed the mark to be distinctive, unisex and universal. The above is the solution we landed on.
The Below window displays the Cloud Soft product and identity design.
Window display we designed showing the logo and mark.
Various Branded Assets
OPM neck label print
Embossed icon
On product hangtag solution. Die-cut cloud shape printed with soft touch coating and linen string.
Color palette for the brand.
Below is a look into the numerous explorations
we created along the way.
Abstract, Icon using simple geometric shapes.
Design which is the inverse of our final solution.
