HARRISONBURG, Va. – JMU Athletics is bringing back its "Small Business Game Changers" campaign for a third consecutive year. Businesses within a two-hour drive of JMU's campus and comprised of 250 employees or less are eligible. Entry opens on November 1 and goes through January 29, 2024.
JMU Athletics and returning campaign sponsor Appeal Productions will provide the winning small business with a valuable marketing package worth $30,000. The campaign is executed in collaboration with athletic multimedia rights holder JMU Sports Properties, the locally based team of LEARFIELD, the media and technology company powering college sports.
"In the world of small business, it isn't just about being good – it is about standing out," said Andy Vanhook, Appeal Production Co-Founder and Imaginative Producer. "As a fellow small business, we understand how difficult cutting through the noise can be. Appeal Production is thrilled to help small businesses grow from invisible to irresistible. We can't wait to help one small business stand out, because they deserve it."
Beginning, November 1 businesses are encouraged to visit
JMUSports.com/GameChanger for the rules and entry criteria for the possibility of winning brand exposure among JMU's passionate fanbase and campus community. This year's winning business will receive a professional video created by Appeal Production; in-venue digital signage during the 2024-25 football and basketball season; video board logo inclusion with PA announcement during the volleyball and lacrosse season; a print-at-home Men's basketball ticket advertisement, and more.
"Small Business Game Changer is such an extraordinary initiative aimed at supporting the small businesses that truly make up the backbone of the JMU community," said Mike Chatburn, General Manager of JMU Sports Properties. "We appreciate the continued commitment of Appeal Production to making this opportunity possible for of those local community members."
Submissions for the Small Business Game Changer campaign will be reviewed by a panel of judges who will select a winner based on creativity, originality, and values. A winner will be selected on or before February 15, 2024.
About Appeal Production
Appeal Production believes cutting through the noise shouldn't be so hard. Video marketing helps your business stand out. Whether you need to attract the next great employee or excite new customers, we help you grow from invisible to irresistible. For more about Appeal and its services, visit
appealproduction.com.
About LEARFIELD
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.
