(showbizspy.com) - LA Galaxy soccer star David Beckham unveiled his SEXY new look for designer fashion label Emporio Armani - and has left little to the imagination.
But, the question on everyone's lips is: Is that whopping great big package for real?
The sexy snap is 32-year-old Beckham's first US advert for Armani, which is part of a 3-year deal believed to be worth around $40 million.
The photo, which is bound to become an iconic in its own right - was taken by star photographing duo Mert Alas and Marcus Piggott.
Becks says: "I first met Mr Armani quite a few years ago while I was working with the England team when he designed our World Cup suit."
"I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now."
The eye-watering image will be used to saturate Beckham's US fan base come February when the advert debuts in a special gatefold in the February edition of Vanity Fair USA, reports London's Metro newspaper.
David's lush body will then be rolled out across billboards in major US cities, starting with New York and LA before making it's way over the Atlantic to London, Milan, Rome, Paris and Tokyo.
Designer Armani, said of father of three Beckham: "He represents a notion of modern masculinity: as a sports hero, husband and father."